Alphabet Inc. (GOOG)

US — Communication Services Sector
Peers: GOOGL  TWLO  SNAP  BIDU  META  PINS  TCEHY 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 30.6384
  • Book/Share 29.9386
  • PB 8.3648
  • Debt/Equity 0.1148
  • CurrentRatio 1.9037
  • ROIC 0.2398

 

  • MktCap 3028843707531.0005
  • FreeCF/Share 5.5047
  • PFCF 45.3909
  • PE 26.2666
  • Debt/Assets 0.083
  • DivYield 0.0033
  • ROE 0.3431

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Morgan Stanley -- Overweight $210 $270 Oct. 2, 2025
Reiterated GOOG Jefferies -- Buy $230 $285 Oct. 2, 2025
Reiterated GOOG Robert W. Baird -- Outperform $215 $275 Sept. 22, 2025
Reiterated GOOG Pivotal Research Group -- Buy $245 $300 Sept. 3, 2025
Reiterated GOOG Pivotal Research Group -- Buy $225 $245 July 24, 2025
Initiation GOOG Scotiabank -- Sector Outperform -- $212 Oct. 11, 2024
Initiation GOOG Pivotal Research Group -- Buy -- $215 Oct. 1, 2024

News

Alphabet: How Generative AI Saved Google Search At Court
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Judge Mehta's ruling in the Alphabet Inc. case removes the antitrust overhang for GOOGL stock, with minimal operational or financial impact expected in the short term. Alphabet remains undervalued, and I maintain a Strong Buy rating as the company leads innovation in AI search and continues to grow ad revenues. Profitability and margins remain robust despite AI-related cost concerns, supported by strong cloud, YouTube, and subscription growth.

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image for news Alphabet: How Generative AI Saved Google Search At Court
Alphabet: The Good And The Bad From The Antitrust Remedy Ruling
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

The Alphabet Inc. antitrust remedy ruling removes the risk of forced Chrome divestment, lifting a major overhang and justifying GOOGL's rally and potential re-rating. Despite some required concessions, the ruling allows Google to largely operate as usual, preserving its core business and future growth prospects. Valuation remains attractive at 23x earnings, with strong momentum in search, cloud, and Other Bets, supporting my continued buy rating.

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image for news Alphabet: The Good And The Bad From The Antitrust Remedy Ruling
Impact of US judge's ruling on Google's search dominance
GOOG, GOOGL
Published: September 03, 2025 by: TechXplore
Sentiment: Neutral

Google has escaped a breakup of its Chrome browser in a major US competition case, but the judge imposed remedies whose impact remains uncertain just as AI starts to compete with search engines.

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image for news Impact of US judge's ruling on Google's search dominance
Top Stock Movers Now: Alphabet, Apple, Macy's, and More
AAPL, GOOG, GOOGL, M
Published: September 03, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mixed at midday, with tech stocks driving gains after a positive ruling from a federal judge in an antitrust lawsuit against Alphabet's (GOOGL) Google sent the tech giant's shares to an all-time high. The Nasdaq jumped nearly 1%, and the S&P 500 also advanced.

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image for news Top Stock Movers Now: Alphabet, Apple, Macy's, and More
Alphabet: Breakup Risk Is Dead, Wall Street Upgrades Are Just The Beginning
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

I reaffirm my Strong Buy rating on Alphabet Inc., as the antitrust ruling removes the breakup risk and preserves Chrome and the Apple deal. Regulatory clarity paves the way for multiple expansion, with Wall Street raising target prices and buybacks amplifying rerating potential. Alphabet remains undervalued versus peers despite double-digit growth, strong margins, and leadership in AI, Cloud, and digital distribution.

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image for news Alphabet: Breakup Risk Is Dead, Wall Street Upgrades Are Just The Beginning
GOOG Stock To $400?
GOOG, GOOGL
Published: September 03, 2025 by: Forbes
Sentiment: Positive

Google's stock has rallied sharply—from about $88 in early 2023 to roughly $225 today, a 2.5x gain—yet it may still have considerable upside. What could lift the shares beyond $400 over the next few years?

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image for news GOOG Stock To $400?
Watch These Alphabet Price Levels as Stock Pops After Google Antitrust Win
GOOG, GOOGL
Published: September 03, 2025 by: Investopedia
Sentiment: Positive

Alphabet (GOOGL) shares jumped Wednesday after a federal judge ruled Google doesn't have to sell its flagship Chrome browser, alleviating worries it could be forced to break up its business.

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image for news Watch These Alphabet Price Levels as Stock Pops After Google Antitrust Win
I like these AI Stocks Better Than Nvidia
AAPL, GOOG
Published: September 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Has Nvidia (NASDAQ:NVDA) stock finally peaked after failing to march higher following a quarterly result that can only be described as strong, but not surprisingly so?

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image for news I like these AI Stocks Better Than Nvidia
Alphabet shares soar 8% after Google gets favorable antitrust ruling in landmark case
GOOG, GOOGL
Published: September 03, 2025 by: New York Post
Sentiment: Positive

The stock popped 6% in premarket trading, adding tens of billions in market value within hours.

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image for news Alphabet shares soar 8% after Google gets favorable antitrust ruling in landmark case
Alphabet: The Antitrust Threat Just Mostly Vanished
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc. scored a major win as a judge rejected harsh antitrust penalties, removing a key regulatory overhang and boosting market sentiment. Q2 2025 results were stellar: revenue up 14%, net income up 19%, and Google Cloud revenue surging 31.6%, showing operational excellence and growth. AI and Cloud are driving Alphabet's next leg of growth, with major enterprise deals and accelerating adoption building a durable competitive moat.

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image for news Alphabet: The Antitrust Threat Just Mostly Vanished
Google Avoided A Nasty Breakup: Maintaining A Buy
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Google avoided a forced breakup in the antitrust case, boosting investor confidence and sending the stock up over 7% in after-hours trading. Despite being required to share data with rivals, Google's strong earnings, robust advertising growth, and cloud momentum support my continued conviction in the stock. Waymo and YouTube remain key growth pillars, while Google's financial strength allows for heavy AI and autonomous vehicle investment without jeopardizing stability.

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image for news Google Avoided A Nasty Breakup: Maintaining A Buy
Alphabet Stock Hits Record Highs on Antitrust Case Ruling
GOOG, GOOGL
Published: September 03, 2025 by: Schaeffers Research
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOGL) stock gave the Nasdaq-100 Index (NDX) a lift this morning.

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image for news Alphabet Stock Hits Record Highs on Antitrust Case Ruling
Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
AAPL, GOOG, GOOGL
Published: September 03, 2025 by: Fast Company
Sentiment: Positive

Last August, a federal judge issued a historic ruling against search giant Google: The company engaged in monopolistic behavior when it offered payment to be the default search engine on tech platforms owned by other companies.

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image for news Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
AAPL, GOOG, GOOGL, META
Published: September 03, 2025 by: Schwab Network
Sentiment: Positive

The long-time case questioning Google dominance is over. A U.S. judge ruled that Alphabet (GOOGL) will not have to divest its Google Chrome browser, something analysts and investors alike see as a huge win for Alphabet.

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image for news GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
Analysts See 'A Win' for Alphabet as Google Dodges Big Antitrust Court Hit
GOOG, GOOGL
Published: September 03, 2025 by: Investopedia
Sentiment: Negative

Alphabet (GOOGL) shares jumped 7% in premarket trading Wednesday, a day after a judge ruled that the tech giant doesn't have to sell off its Google search engine following an antitrust lawsuit brought by the federal government.

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image for news Analysts See 'A Win' for Alphabet as Google Dodges Big Antitrust Court Hit
Google won't be forced to sell its Chrome browser, judge rules
GOOG, GOOGL
Published: September 03, 2025 by: TechXplore
Sentiment: Positive

On September 2nd, a federal judge ruled against the U.S. government's proposal that Google should sell its Chrome web browser to restore competition in online search.

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image for news Google won't be forced to sell its Chrome browser, judge rules
Google's No Longer Just Search - And Microsoft's Not Sleeping Well
GOOG, GOOGL, MSFT
Published: September 03, 2025 by: Benzinga
Sentiment: Positive

With the cloud growth engine quietly roaring and regulatory threats receding, Alphabet Inc's GOOGL GOOG identity as a search giant via Google, is being rewritten. Its cloud narrative is gaining strength – one that has Microsoft Corp MSFT watching closely as the field reshapes.

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image for news Google's No Longer Just Search - And Microsoft's Not Sleeping Well
S&P500 and Nasdaq 100: US Indices Gain as Alphabet Ruling Lifts Tech Stocks Today
GOOG, GOOGL
Published: September 03, 2025 by: FXEmpire
Sentiment: Positive

Alphabet's antitrust win lifts tech stocks and Nasdaq 100 futures. Traders eye the S&P500 forecast as US indices hold key support ahead of jobs data.

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image for news S&P500 and Nasdaq 100: US Indices Gain as Alphabet Ruling Lifts Tech Stocks Today
EU antitrust regulators delay Google adtech fine as they await lower US car tariffs: sources
GOOG, GOOGL
Published: September 02, 2025 by: New York Post
Sentiment: Negative

Tariffs on cars were a big part of the negotiations that led to a trade deal between the US and the European Union.

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image for news EU antitrust regulators delay Google adtech fine as they await lower US car tariffs: sources
Google may be sitting on a $900 billion gem that could disrupt Nvidia's dominance
GOOG, GOOGL, NVDA
Published: September 02, 2025 by: Market Watch
Sentiment: Positive

Google's TPUs are the best alternative to Nvidia's chips and are seeing growing interest, according to D.A. Davidson analysts, who think a potential spinoff of the business would be worth about $900 billion.

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image for news Google may be sitting on a $900 billion gem that could disrupt Nvidia's dominance
GOOGL Services Benefits From New AI-Powered Features: What's Ahead?
GOOG, GOOGL
Published: September 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet's Google Services revenues surge on AI-driven Search, YouTube and Gemini innovations despite stiff competition.

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image for news GOOGL Services Benefits From New AI-Powered Features: What's Ahead?
Exclusive: Google set to face modest EU antitrust fine in adtech investigation, sources say
GOOG, GOOGL
Published: August 29, 2025 by: Reuters
Sentiment: Negative

Alphabet's Google is set to face a modest EU antitrust fine in the coming weeks for allegedly anti-competitive practices in its adtech business, three people with direct knowledge of the matter said.

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image for news Exclusive: Google set to face modest EU antitrust fine in adtech investigation, sources say
4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
AAPL, GOOG, GOOGL, MSFT, NVDA
Published: August 29, 2025 by: 24/7 Wall Street
Sentiment: Negative

Key Points in This Article: The S&P 500 hit a new all-time high yesterday, climbing despite market concerns like inflation and geopolitical tensions.

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image for news 4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
Is Alphabet A Buy As It Retests The All Time Peak?
GOOG, GOOGL
Published: August 29, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet's double-digit rally has lent credibility to our prior strong buy rating, with it apparent that the ongoing AI boom has boosted its cloud/advertising performance. With expanding cloud market share at the expense of its competitors and richer profit margins, this remains early innings to its AI growth story, as Gemini competes with OpenAI's GPT-5. The AI benefit has also been observed in GOOG's improved advertising performance, as similarly reported by META, with the segment remaining the former's top/bottom-line growth driver.

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image for news Is Alphabet A Buy As It Retests The All Time Peak?
Alphabet Stock Continues to Rise on Urban Mobility Innovation
GOOG, GOOGL
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

GOOGL jumps 6% over seven days as Waymo secures its first NYC permit to test self-driving Jaguar I-Pace SUVs under a pilot program.

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image for news Alphabet Stock Continues to Rise on Urban Mobility Innovation
Options Corner: GOOGL
GOOG, GOOGL
Published: August 29, 2025 by: Schwab Network
Sentiment: Positive

Rick Ducat joins Morning Movers to provide the technical perspective on Alphabet (GOOGL) shares. He shows a long-term resistance level being tested and upward trends taking shape on the RSI momentum study.

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image for news Options Corner: GOOGL
Alphabet Focuses on AI Mode to Boost Search Growth: What's Ahead?
GOOG, GOOGL
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

GOOGL strengthens its search dominance with AI-driven features, boosting engagement across billions of users worldwide.

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image for news Alphabet Focuses on AI Mode to Boost Search Growth: What's Ahead?
Nvidia and Google Back Nuclear Fusion Start-Up
GOOG, GOOGL, NVDA
Published: August 28, 2025 by: Barrons
Sentiment: Positive

Commonwealth Fusion Systems said it isn't eyeing a near-term initial public offering

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image for news Nvidia and Google Back Nuclear Fusion Start-Up
YouTube TV, Fox Extend Contract Deadline, Keeping Football Available to Subscribers
GOOG, GOOGL
Published: August 28, 2025 by: Investopedia
Sentiment: Neutral

Football fans will still have games broadcast on Fox (FOXA) available to watch on YouTube TV, at least for now.

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image for news YouTube TV, Fox Extend Contract Deadline, Keeping Football Available to Subscribers
YouTube-Fox standoff has high stakes as college football, NFL seasons kick off
FOX, FOXA, GOOG, GOOGL
Published: August 27, 2025 by: CNBC
Sentiment: Negative

YouTube TV and Fox Corp are in a standoff ahead of a deadline for a distribution deal Wednesday evening. Google's YouTube said it may remove channels like Fox Broadcast Network, Fox News and Fox Sports from its streaming service if the two sides can't reach an agreement.

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image for news YouTube-Fox standoff has high stakes as college football, NFL seasons kick off

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.