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- symbol GOOG
- Rev/Share 33.3667
- Book/Share 34.3962
- PB 9.3865
- Debt/Equity 0.1428
- CurrentRatio 2.0053
- ROIC 0.218
- MktCap 3905637318622.0
- FreeCF/Share 6.0686
- PFCF 53.3076
- PE 29.4915
- Debt/Assets 0.0996
- DivYield 0.0026
- ROE 0.35
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | GOOG | Pivotal Research Group | -- | Buy | $400 | $420 | Feb. 5, 2026 |
| Upgrade | GOOG | Raymond James | Outperform | Strong Buy | -- | $400 | Jan. 22, 2026 |
| Reiterated | GOOG | TD Cowen | -- | Buy | $350 | $355 | Jan. 13, 2026 |
| Reiterated | GOOG | Canaccord Genuity | -- | Buy | $330 | $390 | Jan. 7, 2026 |
| Reiterated | GOOG | Pivotal Research Group | -- | Buy | $350 | $400 | Dec. 5, 2025 |
| Reiterated | GOOG | Piper Sandler | -- | Overweight | $285 | $330 | Oct. 30, 2025 |
| Reiterated | GOOG | Jefferies | -- | Buy | $285 | $320 | Oct. 30, 2025 |
| Reiterated | GOOG | JP Morgan | -- | Overweight | $300 | $340 | Oct. 30, 2025 |
| Reiterated | GOOG | Wolfe Research | -- | Outperform | $290 | $350 | Oct. 30, 2025 |
| Reiterated | GOOG | BofA Securities | -- | Buy | $280 | $335 | Oct. 30, 2025 |
News
Grok and X should be suspended from Apple, Google app stores, Democratic senators say
Published: January 09, 2026 by: CNBC
Sentiment: Negative
Three Democratic senators called on Apple and Google to suspend Elon Musk's Grok and X apps from their stores. X and Grok, both owned by xAI, have recently enabled users to easily create and share sexualized images of minors using the AI image generator and chatbot Grok.
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Chart of the Day: Alphabet
Published: January 09, 2026 by: CNBC Television
Sentiment: Neutral
Jim Lebenthal, chief market strategist at Cerity Partners, joins CNBC's "Halftime Report" to detail his latest portfolio moves, including trimming Alphabet.
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Google Guys Say Bye to California
Published: January 09, 2026 by: NYTimes
Sentiment: Neutral
Sergey Brin is joining his Google co-founder, Larry Page, in reducing ties to the state where they built their fortunes.
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Google Stock Vs. Microsoft And Amazon
Published: January 09, 2026 by: Forbes
Sentiment: Positive
Alphabet (GOOGL) stock has meaningfully outpaced its mega-cap peers over the last year, but how does it really stack up against giants accelerating in AI and cloud? Currently, the numbers point to strong profitability, with an operating margin of 32% and an FCF margin of 19%, supported by a good 13% LTM revenue growth.
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Alphabet: The ChatGPT Crossover Trade Could Happen As Soon As This Year
Published: January 08, 2026 by: Seeking Alpha
Sentiment: Positive
Gemini is rapidly gaining momentum, with 30% MAU growth versus ChatGPT's 6% between August and November 2025. Web traffic data shows Gemini's site visits surged 28.4% sequentially in December, while ChatGPT's declined 5.6%. The rotation is obvious. My model projects a crossover within 12 months if Gemini sustains the MAU growth while ChatGPT stays in the mid-to-low single digits.
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Alphabet Nears $4 Trillion Market Value. Is There More Upside for the Stock?
Published: January 08, 2026 by: Investopedia
Sentiment: Neutral
Google-parent Alphabet's stock is showing no signs of slowing down after a strong finish to 2025.
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I Was Wrong: Lawmakers Unwittingly Made Alphabet Even Stronger Than I Expected
Published: January 08, 2026 by: Seeking Alpha
Sentiment: Positive
Regulatory clarity unlocked AI-first Search. AI Overviews improve ad quality, not volume. Alphabet Inc. cash flow funds the transition internally.
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Why Alphabet's stock can further reign as ‘king' of the AI trade in 2026
Published: January 08, 2026 by: Market Watch
Sentiment: Positive
As the Google parent company edges closer to a $4 trillion market capitalization, a new bull cheers AI advantages that can keep the rally going.
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Exclusive: Big Tech spared strict rules in EU digital rule overhaul, sources say
Published: January 08, 2026 by: Reuters
Sentiment: Positive
Alphabet's Google , Meta Platforms , Netflix , Microsoft and Amazon will not face heavy-handed regulations in Europe's digital rule overhaul despite calls from telecoms companies, people with direct knowledge of the matter said on Thursday.
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Google's $32 Billion Wiz Acquisition Faces EU Decision
Published: January 08, 2026 by: PYMNTS
Sentiment: Neutral
A regulatory decision on Google's largest ever acquisition could be weeks away. European competition regulators will decide by Feb. 10 whether to allow the company's $32 billion acquisition of cybersecurity provider Wiz, according to a filing on the European Commission (EC) website.
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Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
Published: January 08, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive
Dan Ives, Global Head of Tech Research at Wedbush Securities, discusses the state of AI investing as well as top news out of the Consumer Electronics Show happening in Las Vegas. Alphabet Inc. has overtaken Apple Inc. to become the second-most valuable company by market capitalization, a reflection of how the Google parent has emerged as one of the most significant winners of artificial intelligence.
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Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
Published: January 08, 2026 by: CNBC Television
Sentiment: Positive
CNBC's MacKenzie Sigalos reports on Google rolling out new Gemini features to more than 3 billion Gmail users — tools that can use inbox history to draft emails and surface answers, turned on by default in the U.S. with a manual opt-out.
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GOOGL Best Performing Magnificent 7 Stock in a Year: Buy or Hold Now?
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive
Alphabet's 64.7% stock surge tops the Magnificent 7, fueled by AI-driven gains in search and cloud despite valuation concerns.
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Alphabet overtakes Apple as world's second-most valuable company
Published: January 08, 2026 by: Proactive Investors
Sentiment: Positive
Alphabet Inc (NASDAQ:GOOG) has surpassed Apple Inc (NASDAQ:AAPL, XETRA:APC) to become the world's second-most valuable company, trailing only Nvidia Corp (NASDAQ:NVDA, XETRA:NVD). The move marks the first time Alphabet has topped Apple in market capitalization since 2019.
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Cantor Fitzgerald Becomes Alphabet's New Bull & GOOGL Options Trade
Published: January 08, 2026 by: Schwab Network
Sentiment: Positive
Cantor Fitzgerald moved out of Alphabet's (GOOGL) neutral camp and turned bullish in its latest stock upgrade. Marley Kayden explains how Google's AI prospects through search, cloud, and Gemini add fuel to the analyst note.
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ETFs to Gain as Alphabet Beats Apple in Market Capitalization
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive
Alphabet overtakes Apple in market value for the first time since 2019, which may lift key ETFs.
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5 Things to Know Before the Stock Market Opens
Published: January 08, 2026 by: Investopedia
Sentiment: Negative
Stock futures are pointing to a lower open as the rally that started 2026 has lost its momentum; defense sector stocks are surging after President Donald Trump said that the 2027 budget should include a substantial hike in defense spending; Google parent Alphabet has a larger market capitalization than Apple for the first time since 2019; JPMorgan Chase has reached a deal to take over the Apple Card program from Goldman Sachs; and Applied Digital's shares are jumping after the data center provider reported a 250% increase in quarterly revenue. Here's what you need to know today.
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Google, AI firm settle Florida mother's lawsuit over son's suicide
Published: January 07, 2026 by: Reuters
Sentiment: Negative
Alphabet's Google and artificial-intelligence startup Character.AI have agreed to settle a lawsuit from a Florida woman who alleged a Character chatbot led to the suicide of her 14-year-old son, according to a Wednesday court filing.
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How Alphabet surpassed Apple to become the second-most valuable company in the world
Published: January 07, 2026 by: Market Watch
Sentiment: Positive
The Google parent company has become an AI superpower with a footprint that spans the entire industry.
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AI Chatbot Startup, Google to Settle Lawsuits Over Teen Suicides
Published: January 07, 2026 by: WSJ
Sentiment: Negative
The cases involving Character.AI's virtual companions highlighted concerns about artificial intelligence and mental health.
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S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
Published: January 07, 2026 by: Benzinga
Sentiment: Positive
The S&P 500 pushed to fresh record highs during midday trading on Wednesday, extending a three-day rally and eyeing a fourth straight gain.
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Google DeepMind, Boston Dynamics partner to bring AI to humanoid robots
Published: January 06, 2026 by: CNBC Television
Sentiment: Positive
CNBC's Deirdre Bosa reports on Google and Boston Dynamics' partnership as well as the autonomous vehicle race.
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Boston Dynamics' Atlas Robot Gets Ready for Real Work
Published: January 06, 2026 by: Barrons
Sentiment: Positive
The company announced the first commercial version of its Atlas humanoid robot, designed for industrial work.
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Google DeepMind and Boston Dynamics partner to bring AI to humanoid robots
Published: January 06, 2026 by: CNBC Television
Sentiment: Positive
CNBC's Deidre Bosa reports on the partnership between Boston Dynamics and Google's DeepMind to bring AI to humanoid robots.
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How Can Google Stock Fall?
Published: January 06, 2026 by: Forbes
Sentiment: Negative
Alphabet (GOOGL) has experienced setbacks in the past. Its stock dropped by over 30% within less than two months in 2022, resulting in billions in lost market value and eliminating significant gains in a single correction.
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Alphabet Takes A Swing At Nvidia, Making The Bull Case Stronger
Published: January 06, 2026 by: Seeking Alpha
Sentiment: Positive
Alphabet Inc.'s 'TorchTPU' initiative aims to directly challenge Nvidia by making TPUs competitive in both hardware and software, with Meta as a key partner. The pending acquisition of Intersect is expected to secure critical energy and data center assets, supporting GOOG's AI and infrastructure ambitions. Despite a forward P/E rising from ~14x to 28x in 2025, I believe GOOG's growth prospects justify the premium valuation.
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2025's Most Upgraded Stocks—And What 2026 Might Hold
Published: January 05, 2026 by: MarketBeat
Sentiment: Positive
In 2025, Wall Street analysts showered many stocks in the technology and communication sectors—the two best-performing sectors of the year—with upgrades. Tech took the top spot, with the Technology Select Sector SPDR Fund NYSEARCA: XLK notching a return of 24.6%, with the Communication Services Select Sector SPDR Fund NYSEARCA: XLC a close second, providing a 23.1% return.
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Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
Published: January 05, 2026 by: Schwab Network
Sentiment: Positive
While data centers have taken investor focus over recent months, Zeno Mercer believes many are missing the next leg of markets in robotics. He sees companies that "separate the physical and digital world" while using the best of both will become the "next" Mag 7.
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2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
Published: January 02, 2026 by: Schwab Network
Sentiment: Positive
The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending accelerates in 2026.
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2026 Predictions: This Mega-Cap Stock Will Top Them All In Terms of Total Upside
Published: January 02, 2026 by: 24/7 Wall Street
Sentiment: Positive
It's certainly going to be an interesting year ahead for mega-cap tech stocks. You know, the few companies that drive the vast majority of the overall market's return, growth, and earnings.
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About Alphabet Inc. (GOOG)
- IPO Date 2004-08-19
- Website https://abc.xyz
- Industry Internet Content & Information
- CEO Sundar Pichai
- Employees 185719