Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 33.3667
  • Book/Share 34.3962
  • PB 9.3865
  • Debt/Equity 0.1428
  • CurrentRatio 2.0053
  • ROIC 0.218

 

  • MktCap 3905637318622.0
  • FreeCF/Share 6.0686
  • PFCF 53.3076
  • PE 29.4915
  • Debt/Assets 0.0996
  • DivYield 0.0026
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $400 $420 Feb. 5, 2026
Upgrade GOOG Raymond James Outperform Strong Buy -- $400 Jan. 22, 2026
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025

News

GOOGL to $400? Raymond James Sees Strong AI Bull Case
GOOG, GOOGL
Published: January 22, 2026 by: Schwab Network
Sentiment: Positive

Raymond James upgraded Alphabet (GOOGL) to a strong buy and boosted its price target to $400 from $315 as the Mag 7 giant adds onto its widespread AI prospects. Marley Kayden talks more about the note and how the firm's bullish target isn't even the highest on the Street.

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image for news GOOGL to $400? Raymond James Sees Strong AI Bull Case
How To Build Your Perfect Portfolio With Cullen Roche
BOXX, GOOG, GOOGL, META, MSFT, NVDA, PG, VT, WMT
Published: January 21, 2026 by: Seeking Alpha
Sentiment: Neutral

Cullen Roche emphasizes that portfolio construction must be highly customized to individual timelines, risk tolerances, and financial goals. Traditional diversification strategies, like the 60/40 portfolio, face new challenges given elevated valuations and diminished bond diversification; temporal diversification is now critical.

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image for news How To Build Your Perfect Portfolio With Cullen Roche
Google Stock Is Up 65%: What's Driving This Rally?
GOOG, GOOGL
Published: January 21, 2026 by: Forbes
Sentiment: Positive

Google stock (NASDAQ: GOOGL) experienced a rise of 65%, in the past year, driven by impressive revenue and margin improvements, but the real narrative is centered around its competitive advantage in AI, flourishing Google Cloud partnerships, and positive regulatory environment—all paving the way for thrilling announcements that investors should not overlook. Also, look at – Google Stock Delivers $350 Billion To Shareholders

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image for news Google Stock Is Up 65%: What's Driving This Rally?
Robotics Nearing Physical AI Breakthrough, Google DeepMind CEO Says
GOOG, GOOGL
Published: January 21, 2026 by: Bloomberg Technology
Sentiment: Positive

Google DeepMind Co-Founder and Chief Executive Officer Demis Hassabis sees robotics as being “on the cusp of a kind of break through moment in physical intelligence.” He speaks with Emily Chang at Bloomberg House in Davos, Switzerland on Tuesday.

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image for news Robotics Nearing Physical AI Breakthrough, Google DeepMind CEO Says
YouTube chief says 'managing AI slop' is a priority for 2026
GOOG, GOOGL
Published: January 21, 2026 by: CNBC
Sentiment: Neutral

YouTube CEO Neal Mohan said in his annual letter that the company needs to get better at dealing with AI-generated content. As artificial intelligence becomes more prevalent across video platforms, YouTube has to find ways to keep users and creators happy.

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image for news YouTube chief says 'managing AI slop' is a priority for 2026
Google Sees Surge in Sales of Gemini AI Models
GOOG, GOOGL
Published: January 20, 2026 by: PYMNTS
Sentiment: Positive

Google has reportedly seen a surge in sales of its Gemini artificial intelligence (AI) models. This uptick indicates an improvement in the quality of those models, according to Seeking Alpha, which itself cited a paywalled report by The Information Tuesday (Jan. 20).

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image for news Google Sees Surge in Sales of Gemini AI Models
Goldman Sachs Raising Price Targets 10%+ on Tech and Financial Blue Chip Giants
ALLY, AMAT, GOOG, GOOGL
Published: January 20, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Founded in 1869, Goldman Sachs is the world's second-largest investment bank by revenue and is ranked 55th on the Fortune 500 list of the largest U.S.

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image for news Goldman Sachs Raising Price Targets 10%+ on Tech and Financial Blue Chip Giants
The Big 3: GOOGL, JPM, GE
GE, GOOG, GOOGL
Published: January 20, 2026 by: Schwab Network
Sentiment: Positive

When it comes to Tuesday's volatility, @ProsperTradingAcademy's Scott Bauer presents a scenario where the downside moves will be short-lived. As for his Big 3, he offers example options trade for Alphabet (GOOGL), JPMorgan Chase (JPM), and GE Aerospace (GE).

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image for news The Big 3: GOOGL, JPM, GE
Alger Capital Appreciation Fund Q4 2025 Portfolio Update
GOOG, META, NBIS, NTRA, SE, WDC
Published: January 20, 2026 by: Seeking Alpha
Sentiment: Neutral

Class A shares of the Alger Capital Appreciation Fund underperformed the Russell 1000 Growth Index during the fourth quarter of 2025. Alphabet Inc., Western Digital Corporation, and Natera, Inc. were among the top contributors to performance. Nebius Group, Meta Platforms Inc, and Sea Limited were among the top detractors from performance.

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image for news Alger Capital Appreciation Fund Q4 2025 Portfolio Update
Has Alphabet Stock Hit Its Top at $4 Trillion?
GOOG, GOOGL
Published: January 20, 2026 by: Schaeffers Research
Sentiment: Neutral

Subscribers to Chart of the Week received this commentary on Sunday, January 18.

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image for news Has Alphabet Stock Hit Its Top at $4 Trillion?
Has Alphabet Stock Hit Its Top at $4 Trillion?
GOOG, GOOGL
Published: January 20, 2026 by: Schaeffers Research
Sentiment: Neutral

Subscribers to Chart of the Week received this commentary on Sunday, January 18.

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image for news Has Alphabet Stock Hit Its Top at $4 Trillion?
America's Biggest Tech Stocks Lead Tuesday's Selloff as Trump's Greenland Rhetoric Rattles Markets
AAPL, AMZN, GOOG, META, MSFT, NVDA, TSLA
Published: January 20, 2026 by: Investopedia
Sentiment: Neutral

The Magnificent Seven aren't looking so magnificent to start the week.

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image for news America's Biggest Tech Stocks Lead Tuesday's Selloff as Trump's Greenland Rhetoric Rattles Markets
Why Alphabet and Meta investors shouldn't sweat ChatGPT's ad launch — for now
GOOG, GOOGL, META
Published: January 20, 2026 by: Market Watch
Sentiment: Positive

While ChatGPT's entry into the ad market marks a pivotal moment for the company, analysts argue Google and Meta face little immediate threat to their advertising empires.

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image for news Why Alphabet and Meta investors shouldn't sweat ChatGPT's ad launch — for now
Google Stock Delivers $350 Billion To Shareholders
GOOG, GOOGL
Published: January 20, 2026 by: Forbes
Sentiment: Positive

Over the past ten years, Alphabet (GOOGL) stock has provided an incredible $357 Bil to its investors in the form of cash through dividends and stock buybacks.

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image for news Google Stock Delivers $350 Billion To Shareholders
RDDT vs. GOOGL: Which Digital Advertising Stock Has an Edge Now?
GOOG, GOOGL, RDDT
Published: January 19, 2026 by: Zacks Investment Research
Sentiment: Positive

Reddit highlights fast ad growth and rising engagement, but Alphabet's AI-driven ad tools and stronger performance give it an edge now.

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image for news RDDT vs. GOOGL: Which Digital Advertising Stock Has an Edge Now?
Alger Spectra Fund Q4 2025 Portfolio Update
GOOG, META, MSFT, NBIS, NTRA
Published: January 19, 2026 by: Seeking Alpha
Sentiment: Negative

Class A shares of the Alger Spectra Fund underperformed the Russell 3000 Growth Index during the fourth quarter of 2025. Alphabet Inc., Natera, Inc., and Cidara Therapeutics, Inc. were among the top contributors to performance. Nebius Group N.V., Microsoft Corporation, and Meta Platforms Inc. were among the top detractors from performance.

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image for news Alger Spectra Fund Q4 2025 Portfolio Update
Want $1 Million in Retirement? Invest $100,000 in These 3 Stocks and Wait a Decade
AVGO, GOOG, GOOGL, PATH
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Broadcom has a massive opportunity in front of it with custom AI chips. Alphabet has multiple shots on goal to produce outsized growth over the next decade.

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image for news Want $1 Million in Retirement? Invest $100,000 in These 3 Stocks and Wait a Decade
3 No-Brainer AI Stocks to Buy Hand Over Fist for 2026
AVGO, GOOG, NVDA
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Nvidia's Blackwell and Rubin platforms have exceptional long-term revenue visibility. Alphabet is already monetizing its artificial intelligence capabilities at scale.

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image for news 3 No-Brainer AI Stocks to Buy Hand Over Fist for 2026
5 Growth Stocks to Invest $1,000 In Right Now
ELF, GOOG, GOOGL, NVDA, PINS, TOST
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Nvidia and Alphabet are both benefiting from the artificial intelligence (AI) boom. Pinterest stock is cheap and is using AI to help drive growth.

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image for news 5 Growth Stocks to Invest $1,000 In Right Now
Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
GOOG, GOOGL
Published: January 16, 2026 by: TechXplore
Sentiment: Neutral

Woolworths has announced a partnership with Google to incorporate agentic artificial intelligence into its "Olive" chatbot, starting in Australia later this year.

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image for news Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
GOOG, GOOGL, INTC
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

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image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
3 Catalysts To Watch Out For Google Stock
GOOG, GOOGL
Published: January 16, 2026 by: Forbes
Sentiment: Positive

Google stock (Alphabet) has demonstrated impressive rallies, achieving over 30% gains in less than two months on several occasions, particularly in 2010 and 2024. It also recorded two cases of more than 50% rallies within similar brief periods in 2025.

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image for news 3 Catalysts To Watch Out For Google Stock
3 Unstoppable Monopolies You Should be Buying Now
ASML, GOOG, GOOGL, MSFT
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Positive

Monopolies, we're told, are bad things.

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image for news 3 Unstoppable Monopolies You Should be Buying Now
Publishers seek to join lawsuit against Google over AI training
GOOG, GOOGL
Published: January 15, 2026 by: Reuters
Sentiment: Negative

Publishers Hachette Book Group and Cengage Group asked a California federal court on Thursday for permission to intervene in a proposed class action lawsuit against Google over the alleged misuse of copyrighted material used to train its artificial intelligence systems.

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image for news Publishers seek to join lawsuit against Google over AI training
The One Data Point That Changed My Dividend Growth Strategy
AAPL, AMLP, BEP, BEPC, BIP, BIPC, BIZD, ENB, ET, GOOG, GOOGL, HD, LOW, MAIN, MLPX, MPLX, MSFT, O, OKE, PAA, PAGP, SCHD, SPY, UTF, UTG
Published: January 15, 2026 by: Seeking Alpha
Sentiment: Positive

A long-held dividend investing assumption just quietly broke down. One overlooked sector is rewriting the rules on yield and growth. This shift completely changed how I allocate my capital.

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image for news The One Data Point That Changed My Dividend Growth Strategy
OpenAI rehires senior talent amid growing Google, Anthropic momentum
GOOG, GOOGL
Published: January 15, 2026 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on the AI talent wars.

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image for news OpenAI rehires senior talent amid growing Google, Anthropic momentum
Siri to Get Smarter With Gemini: The ETF Playbook for Investors
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple teams up with Google's Gemini to supercharge Siri, creating a win-win AI deal and pointing investors toward tech ETFs for diversified exposure.

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image for news Siri to Get Smarter With Gemini: The ETF Playbook for Investors
Warren Buffett Sold Apple to Buy This Stock
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Warren Buffett has taken a graceful exit, but his investments continue to dominate the industry.

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image for news Warren Buffett Sold Apple to Buy This Stock
Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG, GOOGL
Published: January 14, 2026 by: CNBC
Sentiment: Positive

Google said its new Personal Intelligence tool is in beta in its Gemini app, and will be coming to AI Mode later this year. The feature connects Google apps to provide more personalized answers to questions.

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image for news Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG vs GOOGL: Which Alphabet Stock Should You Buy?
GOOG, GOOGL
Published: January 14, 2026 by: Benzinga
Sentiment: Neutral

Alphabet Inc. is one of the largest technology companies in the world and the parent company of Google. If you've ever searched for Alphabet stock, you may have noticed something confusing: there are two tickers trading publicly.

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image for news GOOG vs GOOGL: Which Alphabet Stock Should You Buy?

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.