Alphabet Inc. (GOOG)

US — Communication Services Sector
Peers: GOOGL  TWLO  SNAP  BIDU  META  PINS  TCEHY 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 30.6384
  • Book/Share 29.9386
  • PB 8.3648
  • Debt/Equity 0.1148
  • CurrentRatio 1.9037
  • ROIC 0.2398

 

  • MktCap 3028843707531.0005
  • FreeCF/Share 5.5047
  • PFCF 45.3909
  • PE 26.2666
  • Debt/Assets 0.083
  • DivYield 0.0033
  • ROE 0.3431

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Morgan Stanley -- Overweight $210 $270 Oct. 2, 2025
Reiterated GOOG Jefferies -- Buy $230 $285 Oct. 2, 2025
Reiterated GOOG Robert W. Baird -- Outperform $215 $275 Sept. 22, 2025
Reiterated GOOG Pivotal Research Group -- Buy $245 $300 Sept. 3, 2025
Reiterated GOOG Pivotal Research Group -- Buy $225 $245 July 24, 2025
Initiation GOOG Scotiabank -- Sector Outperform -- $212 Oct. 11, 2024
Initiation GOOG Pivotal Research Group -- Buy -- $215 Oct. 1, 2024

News

PubMatic Files Lawsuit Against Google to Restore Fair Competition and Innovation in Digital Advertising
GOOG, PUBM
Published: September 08, 2025 by: Business Wire
Sentiment: Neutral

REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today filed a lawsuit in the U.S. District Court for the Eastern District of Virginia against Google (Nasdaq: GOOG) to seek financial damages and to restore fair competition, following years-long harm caused by Google's proven and repeated monopolistic and anticompetitive behavior in certain digital advertising markets. The lawsuit.

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image for news PubMatic Files Lawsuit Against Google to Restore Fair Competition and Innovation in Digital Advertising
EU hits Google with 2.95 bn euro fine despite Trump threats
GOOG, GOOGL
Published: September 05, 2025 by: TechXplore
Sentiment: Negative

The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favoring its own advertising services, despite President Donald Trump's warnings not to target US big tech.

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image for news EU hits Google with 2.95 bn euro fine despite Trump threats
Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
AAPL, GOOG, GOOGL
Published: September 05, 2025 by: CNBC
Sentiment: Negative

President Donald Trump threatened to launch a trade investigation to "nullify" Europe's fines against Google and other U.S. tech firms.

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image for news Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
GOOG, GOOGL
Published: September 05, 2025 by: CNET
Sentiment: Negative

The case comes after a US judge gave Google a light punishment for operating an illegal monopoly in online search.

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image for news EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?
GOOG, GOOGL
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Alphabet jumps as U.S. judge blocks harsh DOJ remedies, while AI-driven Search growth fuels investor optimism.

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image for news GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?
RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?
GOOG, GOOGL, RDDT
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Reddit's surging ad revenue, user growth and new tools position it for greater upside potential over Alphabet.

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image for news RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?
Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact
AAPL, ADBE, AEO, AVGO, BABA, CRM, DIA, DLTR, GOOG, GOOGL, M, MSFT, NDAQ, NVDA, QQQ, SPY, XLK
Published: September 05, 2025 by: Seeking Alpha
Sentiment: Neutral

Jobs data is softening, making a September Fed rate cut highly likely, but inflation remains stubbornly high, creating tension for markets. Gold and silver are surging as investors seek inflation hedges, while most equities struggle and stock picking becomes more important.

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image for news Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact
Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat
GOOG, GOOGL
Published: September 05, 2025 by: New York Post
Sentiment: Negative

The move by the European Commission was triggered by a complaint from the European Publishers Council and comes amid a threat by President Trump to retaliate against the European Union for any push against Big Tech.

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image for news Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat
Google hit with $3.45 billion EU antitrust fine over adtech practices
GOOG, GOOGL
Published: September 05, 2025 by: Reuters
Sentiment: Negative

Alphabet's Google was hit with a 2.95-billion-euro ($3.45 billion) EU antitrust fine on Friday for anti-competitive practices in its lucrative adtech business, marking its fourth penalty in its decade long fight with EU competition regulators.

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image for news Google hit with $3.45 billion EU antitrust fine over adtech practices
Google Is Fined $3.5 Billion for Breaking Europe's Antitrust Laws
GOOG, GOOGL
Published: September 05, 2025 by: NYTimes
Sentiment: Negative

European Union officials accused the American tech giant of using its size and dominance to undercut rivals in the online advertising market.

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image for news Google Is Fined $3.5 Billion for Breaking Europe's Antitrust Laws
Google Fined $3.5 Billion by EU Over Ad-Tech Business
GOOG, GOOGL
Published: September 05, 2025 by: WSJ
Sentiment: Negative

The bloc's antitrust regulators say the search giant may need to divest parts of its business.

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image for news Google Fined $3.5 Billion by EU Over Ad-Tech Business
BIDU vs. GOOGL: Which AI Search Giant Has Better Investment Potential?
BIDU, GOOG, GOOGL
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Despite premium valuation, Google's global scale, diversified AI monetization & $96B quarterly revenue trump Baidu's China-limited growth prospects.

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image for news BIDU vs. GOOGL: Which AI Search Giant Has Better Investment Potential?
Waymo cleared to offer robotaxi rides at San Jose airport
GOOG, GOOGL
Published: September 04, 2025 by: TechCrunch
Sentiment: Positive

Waymo has been cleared to serve its first airpot in California: San Jose Mineta International. The company announced Thursday that it will start testing its robotaxis there in the coming months, and that it plans to start offering commercial rides by the end of the year.

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image for news Waymo cleared to offer robotaxi rides at San Jose airport
Tech lobbying's explosive growth
AAPL, AMZN, GOOG, GOOGL, META, NVDA
Published: September 04, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Kristina Partsinevelos joins 'Money Movers' to discuss tech's rising power in Washington, D.C.

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image for news Tech lobbying's explosive growth
Alphabet's Stock Jumps as Antitrust Fears Ease: ETFs in Focus
GOOG, GOOGL
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Negative

Alphabet shares surge after a court ruling spares Chrome divestiture, easing DOJ pressure and lifting investor sentiment.

Read More
image for news Alphabet's Stock Jumps as Antitrust Fears Ease: ETFs in Focus
Snowflake vs. Alphabet: Which Cloud Analytics Stock Has an Edge Now?
GOOG, GOOGL, SNOW
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive

SNOW shines with rapid customer growth and AI-driven tools, but GOOGL's Google Cloud offers broader reach and steadier global scale.

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image for news Snowflake vs. Alphabet: Which Cloud Analytics Stock Has an Edge Now?
Google and Shein fined $553M by French data regulator over cookie violations
GOOG, GOOGL
Published: September 04, 2025 by: Proactive Investors
Sentiment: Negative

France's data protection authority, the CNIL (Commission Nationale de l'Informatique et des Libertés), has imposed a combined fine of €475 million ($553.9 million) on Alphabet Inc (NASDAQ:GOOG)'s Google and fast fashion retailer Shein for violating French regulations on cookies and online tracking. In a statement released late Wednesday, CNIL said it fined Google $378 million and Shein $174 million for failing to comply with the rules of cookies placed on people using their websites.

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image for news Google and Shein fined $553M by French data regulator over cookie violations
Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
AAPL, GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to AI-powered user experiences beyond traditional search. AI shifts like zero-click searches suggest user habits are changing. Apple's ecosystem, in contrast, is stuck with a conception of online Search from more than 20 years ago.

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image for news Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
Alphabet Has Just Received Game-Changing News
GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s favorable antitrust ruling secures Chrome and Android, preserving its dominant ecosystem and future growth drivers. Despite some new requirements to share data with competitors, the core business threat is related to new AI-oriented players not other browsers. Still, GOOG is well-equipped to adapt. GOOG's financials remain robust, with double-digit revenue growth and a forward EV/EBITDA of just 14.2x, indicating undervaluation.

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image for news Alphabet Has Just Received Game-Changing News
Ex-Dividend Reminder: Alphabet, Becton, Dickinson And Rogers
BDX, GOOG, GOOGL, RCI
Published: September 04, 2025 by: Forbes
Sentiment: Neutral

On 9/8/25, Alphabet, Becton, Dickinson, and Rogers Communications will all trade ex-dividend for their respective upcoming dividends. Alphabet will pay its quarterly dividend of $0.21 on 9/15/25, Becton, Dickinson will pay its quarterly dividend of $1.04 on 9/30/25, and Rogers Communications will pay its quarterly dividend of $0.50 on 10/3/25.

Read More
image for news Ex-Dividend Reminder: Alphabet, Becton, Dickinson And Rogers
Alphabet Fair Value Analysis: The Stock Is Still Cheap
GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Positive

Fundamental undervaluation of 8% based on EV/revenue SoTP. Lots of potential in segments such as Other bets and Cloud in the long term. Analyst estimates and the chart support my thesis.

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image for news Alphabet Fair Value Analysis: The Stock Is Still Cheap
Google Stock Up After Judge's Muted Penalty. No Need To Buy $GOOG
GOOG, GOOGL
Published: September 03, 2025 by: Forbes
Sentiment: Neutral

Google stock is up nearly 9% this afternoon. That's after U.S. District Court for the District of Columbia Judge Amit Mehta imposed lighter than expected penalties after finding Google guilty of violating Section 2 of the Sherman Act, where Google was found to have illegally maintained monopolies in general search services and search text advertising markets, according to Mehta's ruling.

Read More
image for news Google Stock Up After Judge's Muted Penalty. No Need To Buy $GOOG
Alphabet price target boosted after legal win
GOOG, GOOGL
Published: September 03, 2025 by: Proactive Investors
Sentiment: Positive

Wall Street analysts moved quickly to raise price targets on Google's parent company Alphabet Inc (NASDAQ:GOOG) after a US District Court issued a broadly favorable ruling on antitrust remedies, with both Wedbush and Oppenheimer framing the decision as a decisive win for the company. Wedbush said the Department of Justice's case “folded like a cheap suit,” lifting its price target to $245 from $205 while reiterating an ‘Outperform' rating.

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image for news Alphabet price target boosted after legal win
"Really Weak" Penalty for GOOGL & A.I. "Threat" to Google
GOOG, GOOGL
Published: September 03, 2025 by: Schwab Network
Sentiment: Negative

Alphabet (GOOGL) rallied off a U.S. district court judge ruling that the company can keep its Google Chrome browser. Cory Johnson makes the case that it's bearish for Alphabet.

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image for news "Really Weak" Penalty for GOOGL & A.I. "Threat" to Google
Wall Street steadies with a boost from Alphabet
GOOG, GOOGL
Published: September 03, 2025 by: Fast Company
Sentiment: Positive

Wall Street is steadying on Wednesday as Alphabet and other technology stocks rise.

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image for news Wall Street steadies with a boost from Alphabet
Google Search Monopoly Ruling Sends Signal for Big-Tech Antitrust Cases
GOOG, GOOGL
Published: September 03, 2025 by: NYTimes
Sentiment: Negative

A federal judge ordered steps in the search monopoly case that will restrain Google but not break it up, signaling a cautious antitrust approach by courts.

Read More
image for news Google Search Monopoly Ruling Sends Signal for Big-Tech Antitrust Cases
Portfolio Positioning For An Uncertain Market With Next Gen Investors
AAPL, AMD, AMZN, ASML, CRM, CSCO, GOOG, GOOGL, INTR, KLBAY, MSFT, NDAQ, NFLX, NVDA, ORCL, PLTR, RSP, SPOT, TOPT, UBER, VEA
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.

Read More
image for news Portfolio Positioning For An Uncertain Market With Next Gen Investors
The Message for Big Tech in the Google Ruling: Play Nice, but Play On
GOOG, GOOGL
Published: September 03, 2025 by: NYTimes
Sentiment: Neutral

A federal judge ordered steps in the search monopoly case that will restrain Google but not break it up, signaling a cautious antitrust approach by courts.

Read More
image for news The Message for Big Tech in the Google Ruling: Play Nice, but Play On
Alphabet: The Market Is Slowly Getting It (But Only Halfway There)
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc.

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image for news Alphabet: The Market Is Slowly Getting It (But Only Halfway There)
Google antitrust ruling gives Microsoft a shaky bridge over search giant's competitive moat
GOOG, GOOGL, MSFT
Published: September 03, 2025 by: GeekWire
Sentiment: Neutral

A pivotal antitrust ruling aimed at addressing Google's search monopoly may have handed Microsoft its best competitive opening in many years — but it's still a slim one, and it's not clear if the Redmond company will even consider it worth the effort.

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image for news Google antitrust ruling gives Microsoft a shaky bridge over search giant's competitive moat

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.