Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 51.8031
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 3775609234912.9995
- FreeCF/Share 6.6072
- PFCF 38.2274
- PE 34.1005
- Debt/Assets 0.3128
- DivYield 0.004
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
News
Berkshire Hathaway Has 56% of Its Portfolio in These 4 Stocks. Are They Buys to Begin 2026?
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive
All four of Berkshire Hathaway's top holdings can be considered blue chip stocks. Apple's ecosystem has seamlessly connected its hardware products and software services.
Read More
Spark® Green Apple Candy Makes Its New Year Debut
Published: January 16, 2026 by: Business Wire
Sentiment: Neutral
RICHARDSON, Texas--(BUSINESS WIRE)-- #AdvoCareRehydrate--Ring in the new year with Spark® Green Apple Candy, available for a limited time and bringing crave‑worthy sweet candy flavor to fuel your new year. If you love green apple-flavored candy, this is the Spark flavor for you. Spark Green Apple Candy combines vibrant taste with essential vitamins, amino acids, and energy support that Spark is known for, helping you stay energized, focused, and feeling your best as you begin new routines in 2026. “Spark Green Appl.
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Apple is losing its grip on the world's tech supply chain
Published: January 16, 2026 by: Business Insider
Sentiment: Negative
Apple enjoyed a long run at the top of the tech supply chain. Now, this prized position is being usurped by AI companies and cloud giants.
Read More
Apple: As Earnings Near, Valuation And Industry Weakness Should Be Top Of Mind
Published: January 16, 2026 by: Seeking Alpha
Sentiment: Neutral
Apple remains a hold, with shares up 15.1% since August, outperforming the S&P 500, but valuation appears lofty. Strong recent results: Q4 revenue rose 7.9% to $102.47B, with services gross margin expanding to 75.28%, driving high-margin profit growth. iPhone remains core, accounting for 47.8% of sales, while services revenue grew 15.1% and now delivers 44.77% of segment gross profits.
Read More
The One Data Point That Changed My Dividend Growth Strategy
Published: January 15, 2026 by: Seeking Alpha
Sentiment: Positive
A long-held dividend investing assumption just quietly broke down. One overlooked sector is rewriting the rules on yield and growth. This shift completely changed how I allocate my capital.
Read More
Siri to Get Smarter With Gemini: The ETF Playbook for Investors
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
Apple teams up with Google's Gemini to supercharge Siri, creating a win-win AI deal and pointing investors toward tech ETFs for diversified exposure.
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Warren Buffett Sold Apple to Buy This Stock
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Warren Buffett has taken a graceful exit, but his investments continue to dominate the industry.
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These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.
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Apple Stock: Why The iPhone Giant Could Fall
Published: January 14, 2026 by: Forbes
Sentiment: Negative
Apple (AAPL) has faced challenges in the past. Its stock fell over 30% within a period of less than two months in 2018, resulting in billions lost in market value and eliminating substantial gains in a single correction.
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Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive
Dan Ives believes we're still in stage three of ten when it comes to the AI revolution. He talks about why Apple (AAPL) will "continue to bet on Google" to power its AI as Alphabet (GOOGL) hits all-time highs and a $4 trillion market cap.
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Apple Picks Gemini AI in Win for Google's Tensor Chip
Published: January 13, 2026 by: Bloomberg Technology
Sentiment: Positive
Apple chooses Google AI in a multiyear deal that highlights the cost advantage of Google's tensor processing unit chips and Apple's need to improve AI offerings. Dan Ives, managing director and senior equity analyst at Wedbush, discusses the deal with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.
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Why Apple Chose Google to Power the Future of AI
Published: January 13, 2026 by: MarketBeat
Sentiment: Negative
In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market volatility, Apple Inc. NASDAQ: AAPL and Alphabet Inc. NASDAQ: GOOG formalized a strategic partnership to integrate Google's Gemini models into the Apple ecosystem.
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"No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive
Alphabet (GOOGL) still has room to run, says Ali Mogharabi. When it comes to its new partnership with Apple (AAPL), Ali expects Alphabet will hold a treasure chest of data which its Gemini AI models can largely benefit from.
Read More
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
Read More
2 Growth Stocks With Big Catalysts in 2026
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Neutral
The S&P 500 has been so incredibly resilient in 2026. It's been less than two weeks since we rang in the new year, but the broad market has already been rocked with a number of macro events, which I would have thought would pave the way for greater volatility and perhaps downside to kick off 2026.
Read More
Market Movers: Wall Street Loves Big Tech as 2026 Kicks Off
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Positive
Shares of Nvidia ( NASDAQ: NVDA ) are also on the move after Wolfe reiterated an outperform rating on the stock.
Read More
JPMorgan's Dimon Bets on Tech and AI as Apple Card Buildout Begins
Published: January 13, 2026 by: PYMNTS
Sentiment: Positive
JPMorgan Chase's fourth-quarter 2025 earnings results, released before the market opened Tuesday (Jan. 13), reflect a bank preparing to spend more through 2026, with technology, artificial intelligence and payments infrastructure absorbing a growing share of investment.
Read More
Apple Takes On Adobe With Subscription Based Apple Creator Studio (UPDATED)
Published: January 13, 2026 by: Benzinga
Sentiment: Positive
Apple Inc. (NASDAQ: AAPL) shares are trading relatively flat on Tuesday after the iPhone maker launched Apple Creator Studio, a new subscription bundle designed for creators across Mac, iPad, and iPhone.
Read More
Apple: The Gemini Move May Lead To iPhone Upgrades And A New AI Distribution Model
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive
Apple Inc. is integrating Alphabet's Gemini AI into Siri, aiming for a major AI upgrade in upcoming iPhones. Using 2B active devices (1.5B iPhones) and telemetry showing 52% older than 15 Pro, I peg 750M iPhones as incompatible with Apple Intelligence. This unlocks an upgrade cycle to newer and more expensive models if the upgrade in intelligence from the Gemini partnership if is significant.
Read More
Will the Collaboration With Google Push Up Apple Stock in 2026?
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive
AAPL's AI leap with GOOGL's Gemini models aims to fix delays, boost Services, and reignite developer adoption.
Read More
Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive
Alphabet Inc.'s market cap has surpassed $4 trillion, as consistent execution across Gemini, TPUs and broader Google Cloud Platform has reinforced its positioning as a durable beneficiary of the AI supercycle. The newly announced multi-year deal to power Apple's AI stack with Gemini and Google Cloud technology is also a material game changer. Not only will the partnership deepen Gemini's edge AI distribution across iOS, but it'll also reinforce conversion to paid subscriptions and drive adjacent demand to Google's broader compute stack.
Read More
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.
Read More
Apple rolls out Creator Studio to boost services push, adds AI features
Published: January 13, 2026 by: Reuters
Sentiment: Positive
Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services for creators, students and professionals.
Read More
Apple Teams Up With Google for A.I. in Its Products
Published: January 12, 2026 by: NYTimes
Sentiment: Positive
Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.
Read More
Apple taps Google AI to power Siri in multi-year deal
Published: January 12, 2026 by: Proactive Investors
Sentiment: Positive
Alphabet Inc (NASDAQ:GOOG)'s Google confirmed on Monday that it has entered a multi-year agreement with Apple Inc (NASDAQ:AAPL, XETRA:APC) to power the iPhone-maker's artificial intelligence technology, including its Siri voice assistant. “After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” Google said in a post on X, the social media platform formerly known as Twitter.
Read More
Apple Accelerates 5x Past The Smartphone Market — Samsung Gets Outrun
Published: January 12, 2026 by: Benzinga
Sentiment: Positive
Technology giant Apple Inc (NASDAQ: AAPL) saw its stock gain in 2025 with shares up 11.5%. That gain underperformed against several of the leading broad stock market indexes.
Read More
Apple Turns to Google's Gemini to Power AI in Siri
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive
Apple has tapped Google to power a new artificial intelligence (AI)-centric version of Siri. The two tech giants announced a partnership Monday (Jan. 12), saying the next iteration of Apple's Foundational Models will be based on Google's Gemini models and cloud tech.
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Could Apple's Gemini deal be the catalyst the stock needs?
Published: January 12, 2026 by: Market Watch
Sentiment: Positive
The iPhone maker reportedly sealed a long-rumored partnership with Google Gemini, sparking hope that Apple is taking AI more seriously.
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Apple Picks Gemini to Run AI-Powered Siri: Report
Published: January 12, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive
CNBC reported that Apple had picked Alphabet's Gemini to run an AI-powered version of its Siri digital assistant. Bloomberg Intelligence's Mandeep Singh has more on "Bloomberg Open Interest.
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Google's Gemini to power Apple's AI features like Siri
Published: January 12, 2026 by: TechCrunch
Sentiment: Positive
It's official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000