Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 51.8031
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 3775609234912.9995
  • FreeCF/Share 6.6072
  • PFCF 38.2274
  • PE 34.1005
  • Debt/Assets 0.3128
  • DivYield 0.004
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025

News

Berkshire Hathaway Has 56% of Its Portfolio in These 4 Stocks. Are They Buys to Begin 2026?
AAPL, AXP, BAC, BRK-A, BRK-B, KO
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

All four of Berkshire Hathaway's top holdings can be considered blue chip stocks. Apple's ecosystem has seamlessly connected its hardware products and software services.

Read More
image for news Berkshire Hathaway Has 56% of Its Portfolio in These 4 Stocks. Are They Buys to Begin 2026?
Spark® Green Apple Candy Makes Its New Year Debut
AAPL
Published: January 16, 2026 by: Business Wire
Sentiment: Neutral

RICHARDSON, Texas--(BUSINESS WIRE)-- #AdvoCareRehydrate--Ring in the new year with Spark® Green Apple Candy, available for a limited time and bringing crave‑worthy sweet candy flavor to fuel your new year. If you love green apple-flavored candy, this is the Spark flavor for you. Spark Green Apple Candy combines vibrant taste with essential vitamins, amino acids, and energy support that Spark is known for, helping you stay energized, focused, and feeling your best as you begin new routines in 2026. “Spark Green Appl.

Read More
image for news Spark® Green Apple Candy Makes Its New Year Debut
Apple is losing its grip on the world's tech supply chain
AAPL
Published: January 16, 2026 by: Business Insider
Sentiment: Negative

Apple enjoyed a long run at the top of the tech supply chain. Now, this prized position is being usurped by AI companies and cloud giants.

Read More
image for news Apple is losing its grip on the world's tech supply chain
Apple: As Earnings Near, Valuation And Industry Weakness Should Be Top Of Mind
AAPL
Published: January 16, 2026 by: Seeking Alpha
Sentiment: Neutral

Apple remains a hold, with shares up 15.1% since August, outperforming the S&P 500, but valuation appears lofty. Strong recent results: Q4 revenue rose 7.9% to $102.47B, with services gross margin expanding to 75.28%, driving high-margin profit growth. iPhone remains core, accounting for 47.8% of sales, while services revenue grew 15.1% and now delivers 44.77% of segment gross profits.

Read More
image for news Apple: As Earnings Near, Valuation And Industry Weakness Should Be Top Of Mind
The One Data Point That Changed My Dividend Growth Strategy
AAPL, AMLP, BEP, BEPC, BIP, BIPC, BIZD, ENB, ET, GOOG, GOOGL, HD, LOW, MAIN, MLPX, MPLX, MSFT, O, OKE, PAA, PAGP, SCHD, SPY, UTF, UTG
Published: January 15, 2026 by: Seeking Alpha
Sentiment: Positive

A long-held dividend investing assumption just quietly broke down. One overlooked sector is rewriting the rules on yield and growth. This shift completely changed how I allocate my capital.

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image for news The One Data Point That Changed My Dividend Growth Strategy
Siri to Get Smarter With Gemini: The ETF Playbook for Investors
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple teams up with Google's Gemini to supercharge Siri, creating a win-win AI deal and pointing investors toward tech ETFs for diversified exposure.

Read More
image for news Siri to Get Smarter With Gemini: The ETF Playbook for Investors
Warren Buffett Sold Apple to Buy This Stock
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Warren Buffett has taken a graceful exit, but his investments continue to dominate the industry.

Read More
image for news Warren Buffett Sold Apple to Buy This Stock
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
AAPL, PANW
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Apple Stock: Why The iPhone Giant Could Fall
AAPL
Published: January 14, 2026 by: Forbes
Sentiment: Negative

Apple (AAPL) has faced challenges in the past. Its stock fell over 30% within a period of less than two months in 2018, resulting in billions lost in market value and eliminating substantial gains in a single correction.

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image for news Apple Stock: Why The iPhone Giant Could Fall
Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
AAPL, GOOG, GOOGL, NVDA, TSLA
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Dan Ives believes we're still in stage three of ten when it comes to the AI revolution. He talks about why Apple (AAPL) will "continue to bet on Google" to power its AI as Alphabet (GOOGL) hits all-time highs and a $4 trillion market cap.

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image for news Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
Apple Picks Gemini AI in Win for Google's Tensor Chip
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Bloomberg Technology
Sentiment: Positive

Apple chooses Google AI in a multiyear deal that highlights the cost advantage of Google's tensor processing unit chips and Apple's need to improve AI offerings. Dan Ives, managing director and senior equity analyst at Wedbush, discusses the deal with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

Read More
image for news Apple Picks Gemini AI in Win for Google's Tensor Chip
Why Apple Chose Google to Power the Future of AI
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: MarketBeat
Sentiment: Negative

In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market volatility, Apple Inc. NASDAQ: AAPL and Alphabet Inc. NASDAQ: GOOG formalized a strategic partnership to integrate Google's Gemini models into the Apple ecosystem.

Read More
image for news Why Apple Chose Google to Power the Future of AI
"No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Alphabet (GOOGL) still has room to run, says Ali Mogharabi. When it comes to its new partnership with Apple (AAPL), Ali expects Alphabet will hold a treasure chest of data which its Gemini AI models can largely benefit from.

Read More
image for news "No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
AAPL
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
2 Growth Stocks With Big Catalysts in 2026
AAPL, AMZN
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Neutral

The S&P 500 has been so incredibly resilient in 2026. It's been less than two weeks since we rang in the new year, but the broad market has already been rocked with a number of macro events, which I would have thought would pave the way for greater volatility and perhaps downside to kick off 2026.

Read More
image for news 2 Growth Stocks With Big Catalysts in 2026
Market Movers: Wall Street Loves Big Tech as 2026 Kicks Off
AAPL, AMD, INTC
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Positive

Shares of Nvidia ( NASDAQ: NVDA ) are also on the move after Wolfe reiterated an outperform rating on the stock.

Read More
image for news Market Movers: Wall Street Loves Big Tech as 2026 Kicks Off
JPMorgan's Dimon Bets on Tech and AI as Apple Card Buildout Begins
AAPL, JPM
Published: January 13, 2026 by: PYMNTS
Sentiment: Positive

JPMorgan Chase's fourth-quarter 2025 earnings results, released before the market opened Tuesday (Jan. 13), reflect a bank preparing to spend more through 2026, with technology, artificial intelligence and payments infrastructure absorbing a growing share of investment.

Read More
image for news JPMorgan's Dimon Bets on Tech and AI as Apple Card Buildout Begins
Apple Takes On Adobe With Subscription Based Apple Creator Studio (UPDATED)
AAPL, ADBE
Published: January 13, 2026 by: Benzinga
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) shares are trading relatively flat on Tuesday after the iPhone maker launched Apple Creator Studio, a new subscription bundle designed for creators across Mac, iPad, and iPhone.

Read More
image for news Apple Takes On Adobe With Subscription Based Apple Creator Studio (UPDATED)
Apple: The Gemini Move May Lead To iPhone Upgrades And A New AI Distribution Model
AAPL
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is integrating Alphabet's Gemini AI into Siri, aiming for a major AI upgrade in upcoming iPhones. Using 2B active devices (1.5B iPhones) and telemetry showing 52% older than 15 Pro, I peg 750M iPhones as incompatible with Apple Intelligence. This unlocks an upgrade cycle to newer and more expensive models if the upgrade in intelligence from the Gemini partnership if is significant.

Read More
image for news Apple: The Gemini Move May Lead To iPhone Upgrades And A New AI Distribution Model
Will the Collaboration With Google Push Up Apple Stock in 2026?
AAPL
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL's AI leap with GOOGL's Gemini models aims to fix delays, boost Services, and reignite developer adoption.

Read More
image for news Will the Collaboration With Google Push Up Apple Stock in 2026?
Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s market cap has surpassed $4 trillion, as consistent execution across Gemini, TPUs and broader Google Cloud Platform has reinforced its positioning as a durable beneficiary of the AI supercycle. The newly announced multi-year deal to power Apple's AI stack with Gemini and Google Cloud technology is also a material game changer. Not only will the partnership deepen Gemini's edge AI distribution across iOS, but it'll also reinforce conversion to paid subscriptions and drive adjacent demand to Google's broader compute stack.

Read More
image for news Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
AAPL, S
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Read More
image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Apple rolls out Creator Studio to boost services push, adds AI features
AAPL
Published: January 13, 2026 by: Reuters
Sentiment: Positive

Apple on Tuesday unveiled Apple Creator Studio, a new subscription bundle of professional creative software priced at $12.99 a month or $129 a year, as the iPhone maker steps up its push into paid services for creators, students and professionals.

Read More
image for news Apple rolls out Creator Studio to boost services push, adds AI features
Apple Teams Up With Google for A.I. in Its Products
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: NYTimes
Sentiment: Positive

Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.

Read More
image for news Apple Teams Up With Google for A.I. in Its Products
Apple taps Google AI to power Siri in multi-year deal
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: Proactive Investors
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOG)'s Google confirmed on Monday that it has entered a multi-year agreement with Apple Inc (NASDAQ:AAPL, XETRA:APC) to power the iPhone-maker's artificial intelligence technology, including its Siri voice assistant. “After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” Google said in a post on X, the social media platform formerly known as Twitter.

Read More
image for news Apple taps Google AI to power Siri in multi-year deal
Apple Accelerates 5x Past The Smartphone Market — Samsung Gets Outrun
AAPL, SSNLF
Published: January 12, 2026 by: Benzinga
Sentiment: Positive

Technology giant Apple Inc (NASDAQ: AAPL) saw its stock gain in 2025 with shares up 11.5%. That gain underperformed against several of the leading broad stock market indexes.

Read More
image for news Apple Accelerates 5x Past The Smartphone Market — Samsung Gets Outrun
Apple Turns to Google's Gemini to Power AI in Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive

Apple has tapped Google to power a new artificial intelligence (AI)-centric version of Siri. The two tech giants announced a partnership Monday (Jan. 12), saying the next iteration of Apple's Foundational Models will be based on Google's Gemini models and cloud tech.

Read More
image for news Apple Turns to Google's Gemini to Power AI in Siri
Could Apple's Gemini deal be the catalyst the stock needs?
AAPL
Published: January 12, 2026 by: Market Watch
Sentiment: Positive

The iPhone maker reportedly sealed a long-rumored partnership with Google Gemini, sparking hope that Apple is taking AI more seriously.

Read More
image for news Could Apple's Gemini deal be the catalyst the stock needs?
Apple Picks Gemini to Run AI-Powered Siri: Report
AAPL
Published: January 12, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive

CNBC reported that Apple had picked Alphabet's Gemini to run an AI-powered version of its Siri digital assistant. Bloomberg Intelligence's Mandeep Singh has more on "Bloomberg Open Interest.

Read More
image for news Apple Picks Gemini to Run AI-Powered Siri: Report
Google's Gemini to power Apple's AI features like Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: TechCrunch
Sentiment: Positive

It's official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri.

Read More
image for news Google's Gemini to power Apple's AI features like Siri

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.