Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 44.7156
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2975211360000.0
  • FreeCF/Share 6.5683
  • PFCF 30.2095
  • PE 30.6989
  • Debt/Assets 0.2964
  • DivYield 0.0051
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple Sets Plans for Delayed Siri Launch in 2026
AAPL
Published: June 13, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple is targeting spring 2026 for the release of its delayed Siri upgrade, as the iPhone maker works to turn around its AI efforts. Bloomberg's Mark Gurman joins Caroline Hyde on “Bloomberg Tech.

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image for news Apple Sets Plans for Delayed Siri Launch in 2026
Investors Question AAPL A.I. Innovation, User Base Offers Extensive Support
AAPL
Published: June 13, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) slipped 20% so far in 2025 as it faces pressure on innovation, seen recently in its Worldwide Developers Conference. Megan Brantley with @LikeFolio points to double-digit increases in consumer interest for Apple even with criticisms on A.I.

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image for news Investors Question AAPL A.I. Innovation, User Base Offers Extensive Support
S&P 500 and Nasdaq: Tech Stocks Drop—Nvidia, Apple Down; Oil Powers Exxon Higher
AAPL, BNO, DBO, GUSH, IEO, IVV, OIH, OIL, PXJ, SPLG, SPXL, SPY, SSO, UCO, UPRO, USO, VOO, XOM, XOP
Published: June 13, 2025 by: FXEmpire
Sentiment: Negative

US stocks slide today on Middle East tensions. S&P 500 and Nasdaq dip as Nvidia, Visa fall; oil stocks like Exxon and Halliburton see gains.

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image for news S&P 500 and Nasdaq: Tech Stocks Drop—Nvidia, Apple Down; Oil Powers Exxon Higher
iPhone Sales Rebound In China, But Apple's Next Move Could Be Risky
AAPL
Published: June 13, 2025 by: Benzinga
Sentiment: Positive

Apple Inc's AAPL iPhone sales topped the charts in China in May, reflecting a rebound in growth in Apple's two leading markets, China and the U.S.

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image for news iPhone Sales Rebound In China, But Apple's Next Move Could Be Risky
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 13, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 13, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

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image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple fixes new iPhone zero-day bug used in Paragon spyware hacks
AAPL
Published: June 12, 2025 by: TechCrunch
Sentiment: Positive

Researchers revealed on Thursday that two European journalists had their iPhones hacked with spyware made by Paragon. Apple now says it has fixed the bug that was used to hack their phones.

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image for news Apple fixes new iPhone zero-day bug used in Paragon spyware hacks
Mag 7 check-in: Are the days of tech sector leadership over?
AAPL, AMZN, GOOG, GOOGL, MAGS, META, MSFT, NVDA, TSLA
Published: June 12, 2025 by: Yahoo Finance
Sentiment: Negative

The tech sector, specifically the "Magnificent Seven," made up of Nvidia, Alphabet, Tesla, Microsoft, Amazon, Meta, and Apple, was a significant driver of market gains in 2023 and 2024. However, 2025 has been a different story so far.

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image for news Mag 7 check-in: Are the days of tech sector leadership over?
Buy, Sell or Hold the Apple Stock Post the WWDC25 Announcements?
AAPL
Published: June 11, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL unveils Liquid Glass design and new services; but tepid AI impact and valuation weigh on shares.

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image for news Buy, Sell or Hold the Apple Stock Post the WWDC25 Announcements?
WhatsApp Submits Evidence Supporting Apple in UK Encryption Case
AAPL
Published: June 11, 2025 by: PYMNTS
Sentiment: Neutral

Meta-owned WhatsApp reportedly joined a legal challenge against the U.K. government's demand that Apple allow it access to the company's encrypted customer data.

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image for news WhatsApp Submits Evidence Supporting Apple in UK Encryption Case
Apple gives its most detailed explanation yet for its bungled new-and-improved Siri delay
AAPL
Published: June 11, 2025 by: Business Insider
Sentiment: Negative

Apple has said it delayed its personalized AI-powered Siri to ensure it meets customer expectations. The feature was showcased at the 2024 Worldwide Developers Conference but faced quality issues.

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image for news Apple gives its most detailed explanation yet for its bungled new-and-improved Siri delay
Rare earth breakthrough paves way for US-China tech reset
AAPL
Published: June 11, 2025 by: Proactive Investors
Sentiment: Positive

The latest US-China trade framework, confirmed by President Trump, has shifted the global tech conversation by securing upfront Chinese rare earth supplies for American industries. The agreement, outlined in a Truth Social post and analysed by Wedbush, brings relief to sectors highly dependent on these critical materials, particularly automotive, chip manufacturing, and smartphones.

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image for news Rare earth breakthrough paves way for US-China tech reset
AAPL Investors Have Opportunity to Join Apple Inc. Fraud Investigation with the Schall Law Firm
AAPL
Published: June 11, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , June 11, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of the securities laws. The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors.

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image for news AAPL Investors Have Opportunity to Join Apple Inc. Fraud Investigation with the Schall Law Firm
WWDC 2025 Mixed Bag for AAPL: iOS 26 Excites, A.I. Underwhelms
AAPL
Published: June 10, 2025 by: Schwab Network
Sentiment: Neutral

@WindowsCentral's Daniel Rubino breaks down all of the new product offerings Apple (AAPL) showed at the Worldwide Developers Conference. He considers the update to iOS 26 a step in the right direction but admits its A.I.

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image for news WWDC 2025 Mixed Bag for AAPL: iOS 26 Excites, A.I. Underwhelms
WWDC 2025: Did AAPL Plant Enough Roots to Grow A.I. Buildout?
AAPL
Published: June 10, 2025 by: Schwab Network
Sentiment: Neutral

Ben Bajarin says expectations have shifted on Apple's (AAPL) Worldwide Developers Conference. He notes A.I.

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image for news WWDC 2025: Did AAPL Plant Enough Roots to Grow A.I. Buildout?
The 'Halftime' Investment Committee sizes up the runway for Big Tech
AAPL, AMZN, GOOG, GOOGL, META
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate the resurgence in Big Tech and the fight for AI leadership.

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image for news The 'Halftime' Investment Committee sizes up the runway for Big Tech
Apple Polishes Its Core: Analyst Sees Strength In AI, UI And App Store
AAPL
Published: June 10, 2025 by: Benzinga
Sentiment: Positive

Apple Inc AAPL presented a substantive UI refresh and developer-focused artificial intelligence strategy at Monday's Worldwide Developers Conference (WWDC ) 2025 on Monday, according to Bank of America Securities analyst Wamsi Mohan.

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image for news Apple Polishes Its Core: Analyst Sees Strength In AI, UI And App Store
Apple is always on the offense when people write it off, says Keith Fitz-Gerald
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Positive

Keith Fitz-Gerald, Fitz-Gerald Group principal, joins 'The Exchange' to discuss Apple's stock, market animal spirits and more.

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image for news Apple is always on the offense when people write it off, says Keith Fitz-Gerald
Apple Expands OpenAI Partnership Amid Rising AI Pressures
AAPL
Published: June 10, 2025 by: PYMNTS
Sentiment: Positive

Apple is reportedly deepening its relationship with OpenAI while also rolling out new artificial intelligence capabilities. [contact-form-7] The expanded partnership with the ChatGPT maker was one of several AI-related announcements from the tech giant at its 2025 Worldwide Developers Conference (WWDC), Bloomberg reported Monday (June 9).

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image for news Apple Expands OpenAI Partnership Amid Rising AI Pressures
Apple's WWDC Was ‘Underwhelming.' There's Still Optimism Out There.
AAPL
Published: June 10, 2025 by: Barrons
Sentiment: Neutral

“Apple delivered its most underwhelming WWDC in recent years,” Oppenheimer says.

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image for news Apple's WWDC Was ‘Underwhelming.' There's Still Optimism Out There.
Apple's AI rollout, US-China trade deal outlook, CDC vaccine panel shake-up
AAPL
Published: June 10, 2025 by: Yahoo Finance
Sentiment: Positive

On today's Morning Brief, hosts Brad Smith and Madison Mills cover market reaction to Apple's latest artificial intelligence (AI) announcements and the ongoing US-China trade talks. Shehzad Qazi, managing director at China Beige Book International, joins the show to weigh in on the potential for a fragile short-term deal.

Read More
image for news Apple's AI rollout, US-China trade deal outlook, CDC vaccine panel shake-up
At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles
AAPL
Published: June 10, 2025 by: TechCrunch
Sentiment: Neutral

At the end of the WWDC 2025 keynote address on Monday, the company literally sang its praises to app developers, as singer-songwriter Allen White humorously turned customers' positive App Store reviews into song lyrics for a tune titled “6 out of 5 stars.”

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image for news At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles
Apple unveils a big makeover at WWDC
AAPL
Published: June 10, 2025 by: The Street
Sentiment: Positive

iOS is getting its biggest redesign in more than a decade. Transcript: Apple's annual World Wide Developers Conference has officially kicked off and while nothing jaw-dropping has been unveiled - the company did make a few waves.

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image for news Apple unveils a big makeover at WWDC
Russia fines Apple for violating 'LGBT propaganda' law, TASS reports
AAPL
Published: June 10, 2025 by: Reuters
Sentiment: Neutral

A Russian court on Tuesday fined U.S. tech giant Apple six million roubles ($76,510) for violating Russian rules on what Moscow calls "LGBT propaganda," the state TASS news agency reported.

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image for news Russia fines Apple for violating 'LGBT propaganda' law, TASS reports
Apple can dominate in AI but it is taking longer than expected, says Bank of America's Wamsi Mohan
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Positive

Wamsi Mohan, Bank of America Securities analyst, joins 'Squawk on the Street' to discuss if BofA's $235 price target on Apple is becoming harder to defend, how Apple dominates the AI story and much more.

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image for news Apple can dominate in AI but it is taking longer than expected, says Bank of America's Wamsi Mohan
Apple's WWDC Was a 'Yawner,' Wedbush Says, But Analysts Are Still Bullish
AAPL
Published: June 10, 2025 by: Investopedia
Sentiment: Positive

Apple (AAPL) is late to the artificial intelligence party. That's what Wedbush analysts said after the company's Worldwide Developers Conference keynote didn't include a specific timeline for AI-enhanced Siri features that investors had been waiting for.

Read More
image for news Apple's WWDC Was a 'Yawner,' Wedbush Says, But Analysts Are Still Bullish
Apple's WWDC was a ‘dud.' What's next for the stock?
AAPL
Published: June 10, 2025 by: Market Watch
Sentiment: Negative

Apple didn't deliver any major AI announcements at its annual developers conference, but some analysts see other ways for the company to win in AI and drive iPhone sales.

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image for news Apple's WWDC was a ‘dud.' What's next for the stock?
What Apple didn't unveil at WWDC is just as important as what the iPhone maker did
AAPL
Published: June 10, 2025 by: Yahoo Finance
Sentiment: Neutral

Apple (AAPL) unveiled the new Liquid Glass software redesign, its sweeping updates to its operating systems across devices, at WWDC 2025. IDC Research director of mobile devices and AR/VR, Ramon Llamas, joins Morning Brief to discuss the significance of the software refresh and the lack of AI-related announcements, as well as what they signal about the iPhone maker's strategy.

Read More
image for news What Apple didn't unveil at WWDC is just as important as what the iPhone maker did
Apple Unveils Big UI Overhaul at WWDC: ETFs in Focus
AAPL
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple's major UI overhaul fails to impress investors, putting top tech ETFs with heavy AAPL stakes under the lens.

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image for news Apple Unveils Big UI Overhaul at WWDC: ETFs in Focus
Apple Fails at Developer's Gathering
AAPL
Published: June 10, 2025 by: 24/7 Wall Street
Sentiment: Negative

WWDC was Apple Inc.'s (NASDAQ: AAPL) chance to give the world an early look at its artificial intelligence (AI) products. Yet, attendees dubbed the developers conference a failure.

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image for news Apple Fails at Developer's Gathering
Key takeaways from Apple WWDC: Here's what to know
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Squawk Box' with the latest news from Apple.

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image for news Key takeaways from Apple WWDC: Here's what to know

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.