Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 46.5944
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3100224006000.0
  • FreeCF/Share 6.5683
  • PFCF 31.4788
  • PE 31.9888
  • Debt/Assets 0.2964
  • DivYield 0.0049
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Apple Growth Rebounds as Tariffs Loom: T. Rowe Price
AAPL
Published: August 01, 2025 by: Bloomberg Technology
Sentiment: Positive

T. Rowe Price portfolio manager Tony Wang says investors are focusing on Apple's forward outlook, particularly its plans for foldables and the next iPhone cycle. Wang joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

Read More
image for news Apple Growth Rebounds as Tariffs Loom: T. Rowe Price
Apple Q3 Earnings Beat Estimates, Services Drive Top-Line Growth
AAPL
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's third-quarter fiscal 2025 results benefit from strong services growth and an increase in iPhone and Mac sales.

Read More
image for news Apple Q3 Earnings Beat Estimates, Services Drive Top-Line Growth
Meyers: "Really Never" a Bad Time to Buy AAPL
AAPL
Published: August 01, 2025 by: Schwab Network
Sentiment: Positive

Jamie Meyers and Tyler Herriage break down Apple (AAPL) earnings. Tyler calls it a “strong quarter” and thinks the chart could be setting up for a “contrarian play” as it lags the rest of the Mag 7.

Read More
image for news Meyers: "Really Never" a Bad Time to Buy AAPL
What Analysts Are Saying About Apple's AI Ambitions After Strong Quarterly Results
AAPL
Published: August 01, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) CEO Tim Cook made it clear that Apple is growing its AI investments, both in infrastructure and personnel, and multiple analysts raised their price target following the iPhone maker's quarterly results.

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image for news What Analysts Are Saying About Apple's AI Ambitions After Strong Quarterly Results
CEO Tim Cook: Apple "significantly increasing" AI spend
AAPL
Published: August 01, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'Money Movers' to discuss Apple looking to significantly increase spending on AI and spending across the sector.

Read More
image for news CEO Tim Cook: Apple "significantly increasing" AI spend
Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.
AAPL
Published: August 01, 2025 by: Business Insider
Sentiment: Positive

Consumers rushed to buy iPhones and Macs in April due to fears of tariff-induced price hikes. The panic buying drove strong iPhone sales and pushed Apple's Q3 revenue to $94 billion.

Read More
image for news Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.
Apple Q3/25: Very Good Results, But I'm Still Cautious
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Negative

Apple delivered strong Q3/25 results, but some of the iPhone growth was driven by one-off tariff-related demand. I am concerned about iPhone sales plateauing, significant tariff headwinds, regulatory threats to services, and Apple's lack of new successful product platforms. Apple is lagging in AI, and its recent updates offer diminishing value.

Read More
image for news Apple Q3/25: Very Good Results, But I'm Still Cautious
Apple has time in tech race, but the clock is ticking, says Janus Henderson's Richard Clode
AAPL
Published: August 01, 2025 by: CNBC Television
Sentiment: Neutral

Richard Clode, Janus Henderson Investors portfolio manager, joins 'Money Movers' to discuss the 'Big Tech' sector earnings, Apple's outlook and CapEx spending.

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image for news Apple has time in tech race, but the clock is ticking, says Janus Henderson's Richard Clode
Apple Q3: Double-Digit Growth In Services Continues, Time To 'Buy' (Upgrade)
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

I am upgrading Apple Inc. to a buy with a $240 fair value, as China risks fade and AI progress gains focus. AAPL Q3 FY25 results showed strong 9.6% revenue and 12.2% EPS growth, with robust iPhone and double-digit services growth. Apple's expanding services ecosystem and upcoming AI-driven Siri enhancements will be key growth drivers moving forward.

Read More
image for news Apple Q3: Double-Digit Growth In Services Continues, Time To 'Buy' (Upgrade)
Apple: Growth, Buybacks, AI-Driven Upside
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s Q3 results beat expectations, driven by record Services revenue, now making up 29% of total revenue, and China-driven iPhone sales. Strong earnings and aggressive share buybacks make Apple highly attractive for capital returns. Apple is likely going on an AI-driven spending spree and could acquire AI startups in order to develop and build out its own AI software services.

Read More
image for news Apple: Growth, Buybacks, AI-Driven Upside
Take a Bite of Apple's Solid Q3 Earnings With These ETFs
AAPL
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

As AAPL pops on earnings, ETFs like GXPT, VGT, FTEC and others could see an upside given their Apple-heavy portfolios.

Read More
image for news Take a Bite of Apple's Solid Q3 Earnings With These ETFs
Apple Shows The Value Of A Fantastic Brand
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

Apple delivered 9% YoY net income growth, driven by strength across major markets and product segments, especially iPhone and Mac. The company remains disciplined on expenses, outperforming peers in operational efficiency despite being excluded from the AI bubble. Apple's robust balance sheet supports aggressive shareholder returns, including a $100 billion buyback and steady dividend, though valuation remains lofty.

Read More
image for news Apple Shows The Value Of A Fantastic Brand
Cinemark CEO On Box Office Turnaround From ‘Minecraft' To ‘Superman' As Chain Posts Buoyant Q2; “Thrilled” With Apple's ‘F1' Success
AAPL, CNK
Published: August 01, 2025 by: Deadline
Sentiment: Positive

Cinemark shares popped Friday as the nation's third largest theater chain saw sales and profit jump in a June quarter that “launched out of the gate” with A Minecraft Movie followed by “a steady stream of highly compelling new releases week after week” from Superman to The Fantastic Four: First Steps, igniting a surge of

Read More
image for news Cinemark CEO On Box Office Turnaround From ‘Minecraft' To ‘Superman' As Chain Posts Buoyant Q2; “Thrilled” With Apple's ‘F1' Success
AAPL iPhone Sales Lift Shares, AMZN Trips on Guidance Miss
AAPL, AMZN
Published: August 01, 2025 by: Schwab Network
Sentiment: Positive

Apple (AAPL) posted record June quarter revenue as iPhone sales topped Wall Street estimates. Jenny Horne goes under the hood on the Mag 7 earnings report, highlighting a record-high services segment revenue number.

Read More
image for news AAPL iPhone Sales Lift Shares, AMZN Trips on Guidance Miss
Apple Stock: Big Earnings, Small Move—Time to Buy?
AAPL
Published: August 01, 2025 by: MarketBeat
Sentiment: Neutral

Apple Inc. NASDAQ: AAPL delivered a blowout earnings report after the market closed on July 31. That's not showing up in the company's stock price.

Read More
image for news Apple Stock: Big Earnings, Small Move—Time to Buy?
Apple China Still in Deep Trouble
AAPL
Published: August 01, 2025 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) earnings exceeded almost all expectations.

Read More
image for news Apple China Still in Deep Trouble
Apple's Stunning Q3 Earnings: Warrants An Upgrade From Hold To Buy
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's Q3 revenue of $94B beat expectations, driven by strong demand even in a seasonally weak quarter. Guidance for the September quarter is optimistic, with mid- to high single-digit revenue growth and robust service revenue expansion. Gross margins forecast remain healthy at 46-47%.

Read More
image for news Apple's Stunning Q3 Earnings: Warrants An Upgrade From Hold To Buy
Qualcomm Post Earnings: Apple Is Falling From The Tree
AAPL, QCOM
Published: July 31, 2025 by: Seeking Alpha
Sentiment: Negative

Qualcomm reported Q2 earnings, and although it was a solid performance, the stock sold off. The market isn't happy with Apple's plan to phase out Qualcomm modems by 2027, risking a $7.5 billion annual revenue loss. Automotive and IoT now make up 30% of QCT revenue, but these gains are not enough to offset the looming Apple shortfall and muted handset demand.

Read More
image for news Qualcomm Post Earnings: Apple Is Falling From The Tree
What Options Data May Indicate About Mag 7 Earnings
AAPL, AMZN
Published: July 31, 2025 by: Seeking Alpha
Sentiment: Neutral

With upcoming earnings reports, options pricing reveals heightened expectations for post-earnings moves. Options on the Mag 7 make up about 25% of the single stock option volume daily. There are 8 million Mag 7 options contracts traded per day, equating to about $5 billion in premium. In total, Mag 7 stocks trade half a billion shares per day, or 4% of spot volume for single stocks. For options traders, earnings periods can present opportunities, but the potential for large gap moves introduces greater risk.

Read More
image for news What Options Data May Indicate About Mag 7 Earnings
Apple's stock can't work without an Iphone replacement cycle, says Needham's Laura Martin
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Negative

Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple ahead of the stock's earnings report after the bell.

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image for news Apple's stock can't work without an Iphone replacement cycle, says Needham's Laura Martin
The 'Halftime' Investment Committee weigh in on Apple with their Big Tech playbooks
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate whether Apple can clarify its AI strategy as the stock underperforms its Mag7 peers. CNBC's Steve Kovach joins ‘Halftime Report' with the latest on the company's strategy.

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image for news The 'Halftime' Investment Committee weigh in on Apple with their Big Tech playbooks
You can bet on the words that will be said on Apple's earnings call like 'Tariff' and 'Severance'
AAPL
Published: July 31, 2025 by: CNBC
Sentiment: Neutral

Bets from Kalshi users priced in a roughly 90% probability that Apple's earnings call after the bell Thursday would feature words like "China" and "Tariff," as well as a more than 50% chance that "Severance" would be mentioned. Kalshi's question on what will be said during Apple's earnings call has generated almost $43,000 in trading volumes.

Read More
image for news You can bet on the words that will be said on Apple's earnings call like 'Tariff' and 'Severance'
PCE Comes in Warmer Than Expected
AAPL, ABBV, ADP, AMZN, BMY, CVS, IP, MA, MSFT, PMI, ROKU, SIRI
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

PCE Comes in Warmer Than Expected.

Read More
image for news PCE Comes in Warmer Than Expected
Here's How Much Traders Expect Apple Stock To Move After Earnings Today
AAPL
Published: July 31, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) is scheduled to report quarterly earnings after the closing bell today, with traders anticipating a sizable move from the iPhone maker's stock.

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image for news Here's How Much Traders Expect Apple Stock To Move After Earnings Today
What Analysts Think of Apple Stock Ahead of Earnings
AAPL
Published: July 31, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) is scheduled to report fiscal third-quarter results after the closing bell Thursday, with analysts largely bullish on the iPhone maker's stock despite lingering tariff concerns.

Read More
image for news What Analysts Think of Apple Stock Ahead of Earnings
Tesla, Apple Flunk Peter Lynch's PEG Test - Nvidia Still Tops The Class
AAPL, NVDA, TSLA
Published: July 31, 2025 by: Benzinga
Sentiment: Neutral

In a year where hype has driven many tech valuations sky-high, Peter Lynch's old-school PEG (Price/Earnings-to-Growth ratio) test still cuts through the noise. Nvidia Corp NVDA, with a reasonable price tag relative to its explosive earnings growth, has crushed its Mag 7 peers with a 60% rally in 2025.

Read More
image for news Tesla, Apple Flunk Peter Lynch's PEG Test - Nvidia Still Tops The Class
Economy Heating Up on PCE for June
AAPL, ABBV, ADP, AMZN, BMY, CVS, IP, MA, MSFT, PMI, ROKU, SIRI
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

Pre-market and bond yield numbers appear to be in reaction to this morning's economic posts.

Read More
image for news Economy Heating Up on PCE for June
Apple earnings after the bell: Here's what to expect
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Squawk on the Street' with the latest news on Apple, earnings expectations, and much more.

Read More
image for news Apple earnings after the bell: Here's what to expect
Why Tony Zhang Sees Weakness in AAPL
AAPL
Published: July 31, 2025 by: Schwab Network
Sentiment: Negative

Tony Zhang (@OptionsPlay) doesn't mince words: He sees weakness in Apple (AAPL). Tony doesn't believe the same strength seen in Microsoft (MSFT) and Meta (META) will be replicated by the iPhone maker.

Read More
image for news Why Tony Zhang Sees Weakness in AAPL
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 31, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 31, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.