Apple Inc. (AAPL)

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News

AI sets Apple stock price for Q2 2026
AAPL
Published: March 20, 2026 by: Finbold
Sentiment: Neutral

Despite the partnership with Alphabet (NASDAQ: GOOGL) promising greater artificial intelligence (AI) integration for Apple (NASDAQ: AAPL), advanced AI models remain rather bearish for the second quarter (Q2) of 2026 for the technology giant.

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image for news AI sets Apple stock price for Q2 2026
Fidelity's Active Large Cap Growth ETF Continues to Quietly Outpace Passive Rivals from Vanguard and iShares
AAPL, AVGO, BAI, FELG, IWF, MSFT, NVDA, PWB, VUG
Published: March 20, 2026 by: 24/7 Wall Street
Sentiment: Positive

Most large cap growth ETFs hand you a market-cap-weighted slice of the same mega-cap names and call it a day.

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image for news Fidelity's Active Large Cap Growth ETF Continues to Quietly Outpace Passive Rivals from Vanguard and iShares
Apple fends off bid for new Apple Watch import ban at US trade tribunal
AAPL
Published: March 19, 2026 by: Reuters
Sentiment: Positive

A U.S. trade tribunal preliminarily ruled that Apple's current Apple Watches do not infringe patents owned by Masimo , rejecting the medical-monitoring company's bid for ​a renewed import ban on the tech giant's smartwatches.

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image for news Apple fends off bid for new Apple Watch import ban at US trade tribunal
Apple Expands Wearables Portfolio With New AirPods Max: What's Ahead?
AAPL
Published: March 18, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL unveils AirPods Max 2 with stronger ANC and new audio features as wearables sales slip and competition from Alphabet and Garmin heats up.

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image for news Apple Expands Wearables Portfolio With New AirPods Max: What's Ahead?
AAPL Not Running AI Race Paying Off? iPhone & Google Gemini Add Tech Muscle
AAPL, GOOG, GOOGL
Published: March 06, 2026 by: Schwab Network
Sentiment: Positive

Apple's (AAPL) decision to "wait at the finish line" in the AI race is aiding investors' wallets, says @LikeFolio's Landon Swan. While Amazon (AMZN), Alphabet (GOOGL), Microsoft (MSFT), and Meta Platforms (MSFT) are spending hundreds of billions of dollars on CapEx, he says Apple's iPhone and product suite, combined with its Google Gemini partnership, give it enough of a profitability platform.

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image for news AAPL Not Running AI Race Paying Off? iPhone & Google Gemini Add Tech Muscle
‘Apple' Review: Reinvention Incorporated
AAPL
Published: March 06, 2026 by: WSJ
Sentiment: Positive

David Pogue's tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit.

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image for news ‘Apple' Review: Reinvention Incorporated
Alphabet: Apple AI Deal Is The Biggest Blind Spot
AAPL, GOOG, GOOGL
Published: March 06, 2026 by: Seeking Alpha
Sentiment: Positive

Google (GOOGL) remains a 'Strong buy' as it cements its position in generative and real-world AI, despite recent share price stagnation. GOOGL's AI partnerships, notably with Apple and major retailers, and the launch of cost-efficient Gemini models, expand its market reach and validate its innovation strategy. Waymo's valuation surge and rapid geographic expansion underscore Google's leadership in real-world AI, while the core digital advertising business continues generating robust cash flows.

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image for news Alphabet: Apple AI Deal Is The Biggest Blind Spot
Magnificent 7 Stock Report: Apple Leads, NVIDIA Fades, Microsoft Crashes
AAPL
Published: March 05, 2026 by: 24/7 Wall Street
Sentiment: Positive

We're into March, and volatility has returned to markets. Geopolitics aren't helping.

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image for news Magnificent 7 Stock Report: Apple Leads, NVIDIA Fades, Microsoft Crashes
The MacBook Neo Is A Brilliant Move For Apple, But A Worrying Sign For The Economy
AAPL
Published: March 05, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. expands into the budget laptop market with the $599 MacBook Neo, targeting value-conscious and perhaps education-focused consumers. The Neo positions AAPL to challenge Chromebook's dominance in education and attract international and emerging market buyers. AAPL's fundamentals remain strong, with high profitability (~27% margins) and a $66.9B cash position, despite a relatively high ~33x PE ratio.

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image for news The MacBook Neo Is A Brilliant Move For Apple, But A Worrying Sign For The Economy
Apple Sells Cheap Stuff
AAPL
Published: March 05, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Apple (NASDAQ: AAPL | AAPL Price Prediction) has put some cheap products on the market.

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image for news Apple Sells Cheap Stuff
MacBook Neo, iPhone 17e, and everything else Apple announced this week
AAPL
Published: March 04, 2026 by: TechCrunch
Sentiment: Positive

From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this week.

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image for news MacBook Neo, iPhone 17e, and everything else Apple announced this week
Everything you need to know about Apple's 'big week' of product launches
AAPL
Published: March 04, 2026 by: TechXplore
Sentiment: Positive

Apple CEO Tim Cook promised a "big week" of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai.

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image for news Everything you need to know about Apple's 'big week' of product launches
Budget iPhone 17e to Boost Apple Revenues? ETFs to Consider
AAPL
Published: March 04, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple's new $599 iPhone 17e targets price-sensitive buyers, fueling iPhone momentum and potentially lifting Apple-heavy tech ETFs.

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image for news Budget iPhone 17e to Boost Apple Revenues? ETFs to Consider
Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch
AAPL
Published: March 04, 2026 by: WSJ
Sentiment: Positive

Leveraging its supply-chain might, the iPhone giant is making a play for more share in cheaper phone and laptop categories.

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image for news Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch
Apple Expands Mac Portfolio With New Devices: Can They Revive Growth?
AAPL
Published: March 04, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL unveils MacBook Air and Pro with new M5 chips and AI gains as Mac sales slip and competition from Lenovo, HP and Dell intensifies.

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image for news Apple Expands Mac Portfolio With New Devices: Can They Revive Growth?
Apple expands into market for budget laptops with $599 MacBook Neo
AAPL
Published: March 04, 2026 by: Market Watch
Sentiment: Positive

Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e, iPad Air, MacBook Pro and MacBook Air.

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image for news Apple expands into market for budget laptops with $599 MacBook Neo
Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
AAPL
Published: March 04, 2026 by: Proactive Investors
Sentiment: Positive

Wedbush Securities has reiterated its 'outperform' rating and $350 price target on Apple Inc (NASDAQ:AAPL, XETRA:APC), the iPhone maker, after the technology giant unveiled a sweeping range of new hardware products designed to accelerate its push into artificial intelligence. Apple's shares were trading at $263.75 when the note was published on Tuesday, leaving implied upside of around 33% to the Wedbush target.

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image for news Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
Analyst revises Apple stock price target as new MacBook Neo announced
AAPL
Published: March 04, 2026 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) announced MacBook Neo today, March 4, introducing the market to its new lineup of budget-friendly laptops. While the news has generated a lot of discussion about the company's cheapest portable computer to date, Apple shares still dipped 0.5%.

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image for news Analyst revises Apple stock price target as new MacBook Neo announced
Apple announces MacBook Neo, its first budget laptop in over a decade
AAPL
Published: March 04, 2026 by: CNBC
Sentiment: Positive

The MacBook Neo is Apple's first dedicated low-cost Mac in more than a decade and its clearest attempt yet to compete with Chromebooks and entry-level Windows laptops. Unlike the MacBook Air and Pro, the Neo runs on an iPhone-class A-series chip, which helps Apple cut the starting price sharply while keeping the design lightweight and colorful.

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image for news Apple announces MacBook Neo, its first budget laptop in over a decade
Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
AAPL
Published: March 04, 2026 by: Business Wire
Sentiment: Neutral

WOODSTOCK, Ill.--(BUSINESS WIRE)--Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced its unmatched roster of storage, connectivity, and expansion solutions for the newly announced Apple MacBook Pro with all‑new M5 Pro and M5 Max and MacBook Air with M5, as well as the Apple iPad Air, powe.

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image for news Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
AAPL
Published: March 04, 2026 by: Reuters
Sentiment: Positive

Apple on Wednesday unveiled ​the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as ‌it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

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image for news Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
Say hello to MacBook Neo
AAPL
Published: March 04, 2026 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac® at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina® display brings websites, photos, videos, and apps to life with high reso.

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image for news Say hello to MacBook Neo
Apple Ups Price For Faster MacBooks Amid Chip Shortage
AAPL
Published: March 03, 2026 by: PYMNTS
Sentiment: Positive

Apple has introduced faster-yet-costlier versions of its MacBook computers amid an ongoing memory chip drought. The tech giant on Tuesday (March 3) released updated versions of the MacBook Air featuring the M5 processor and MacBook Pro featuring M5 Pro and M5 Max chips, part of a wider series of product launches this week.

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image for news Apple Ups Price For Faster MacBooks Amid Chip Shortage
Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
AAPL
Published: March 03, 2026 by: CNBC
Sentiment: Neutral

Apple rolled out new MacBook Pro and MacBook Air models with M5 chips, plus a revamped Studio Display lineup. The new Macs are more expensive, with MacBook Air prices rising by $100 and the 16-inch M5 Max MacBook Pro starting at $3,899.

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image for news Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
Apple's rumored MacBook Neo, a lower-cost, colorful laptop, could launch this week
AAPL
Published: March 03, 2026 by: TechCrunch
Sentiment: Positive

According to multiple reports, Apple is working on a low-cost MacBook, which would allow the company to compete with inexpensive laptops for the first time. As Apple drips out news this week about its newest iPhones and MacBooks, could we finally see this new laptop unveiled?

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image for news Apple's rumored MacBook Neo, a lower-cost, colorful laptop, could launch this week
Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
AAPL
Published: March 03, 2026 by: Business Insider
Sentiment: Negative

The new MacBook Air and MacBook Pro models are notably more expensive than previous generations. Apple didn't specify a reason for the increases, but it's previously talked about the global memory shortage's impact.

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image for news Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
Apple Hikes Prices On New Laptops Amid AI Chip Shortage
AAPL
Published: March 03, 2026 by: Forbes
Sentiment: Neutral

Apple announced a new generation of lightweight MacBook Air and high-powered MacBook Pros on Tuesday, hiking prices by as much as $400 as the tech industry faces a memory-chip shortage and rising component costs tied to AI-fueled demand.

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image for news Apple Hikes Prices On New Laptops Amid AI Chip Shortage
Apple unveils new MacBook Air and MacBook Pro with M5
AAPL
Published: March 03, 2026 by: TechCrunch
Sentiment: Positive

Apple announced its new slate of laptops on Tuesday morning, including new MacBook Air and MacBook Pro models that use Apple's M5 chips. The Pro models were unveiled alongside the brand new M5 Pro and M5 Max chips, which Apple describes as its most advanced CPU cores yet.

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image for news Apple unveils new MacBook Air and MacBook Pro with M5
Apple launches new generation of MacBook laptops starting at $1,099
AAPL
Published: March 03, 2026 by: Reuters
Sentiment: Positive

Apple on Tuesday launched a ​series of MacBook laptops at a starting ‌price of $1,099, as it looks to attract customers with new hardware in a ​shrinking PC market that is ​grappling with memory chip shortages.

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image for news Apple launches new generation of MacBook laptops starting at $1,099
Apple: Why Smart Money Holds At $271
AAPL
Published: March 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered a double-beat FQ1 2026 earnings, accelerating sales growth to 15.6% year-over-year. Professional and institutional investors maintain heavy exposure to AAPL, with super-investors average holding price of $271 very near the current market price. Under these prices, my projected 5-year total returns range between 30% and 71%, resulting in a well-balanced return/risk profile.

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image for news Apple: Why Smart Money Holds At $271

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.