Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.1106
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3809379709100.0
  • FreeCF/Share 6.4541
  • PFCF 39.6051
  • PE 38.5316
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

AAPL, AMZN and GOOG Forecast – Major US Stocks a Bit Mixed in Premarket
AAPL, AMZN
Published: October 07, 2025 by: FXEmpire
Sentiment: Positive

The premarket has been a mixed bag for the three stocks in this analysis. At this point, the market overall is bullish, so I still look at this as a “buy on the dip” situation in all three markets.

Read More
image for news AAPL, AMZN and GOOG Forecast – Major US Stocks a Bit Mixed in Premarket
France investigates Apple's Siri data collection over privacy concerns
AAPL
Published: October 06, 2025 by: Invezz
Sentiment: Negative

Apple Inc. is facing fresh scrutiny in France as prosecutors open a formal investigation into how the company handles voice recordings collected through its digital assistant, Siri.

Read More
image for news France investigates Apple's Siri data collection over privacy concerns
Daily Trader: Apple v. Tesla — Which is Better?
AAPL, TSLA
Published: October 03, 2025 by: Schwab Network
Sentiment: Neutral

Tom White turns to stocks on Friday's Daily Trader and highlights two Mag 7 names: Apple (AAPL) and Tesla (TSLA). He highlights the recent rallies and headlines in both companies while posing a question to investors: which do you believe has the bigger growth runway?

Read More
image for news Daily Trader: Apple v. Tesla — Which is Better?
OpenAI's Sora AI-Video App Is Now No. 1 on Apple's App Store.
AAPL
Published: October 03, 2025 by: Barrons
Sentiment: Positive

The app was released on Tuesday and is a near carbon copy of TikTok but exclusively features user-generated AI videos.

Read More
image for news OpenAI's Sora AI-Video App Is Now No. 1 on Apple's App Store.
Apple App Store Revenue Jumps 10%, Analyst Sees AI, App Diversification Driving Long-Term Growth
AAPL
Published: October 03, 2025 by: Benzinga
Sentiment: Positive

Apple's (NASDAQ:AAPL) App Store delivered strong results in the September quarter, with revenue climbing 10% year-over-year to $8.7 billion and downloads rising 2.5% to 9 billion.

Read More
image for news Apple App Store Revenue Jumps 10%, Analyst Sees AI, App Diversification Driving Long-Term Growth
Can Apple's stock make a true rebound? It might be harder than you think.
AAPL
Published: October 03, 2025 by: Market Watch
Sentiment: Negative

A Jefferies analyst thinks Wall Street is reading too much into strong early demand for the iPhone 17 — setting the stage for disappointment down the road.

Read More
image for news Can Apple's stock make a true rebound? It might be harder than you think.
Apple shrugs off early negativity after downgrade to inch higher
AAPL
Published: October 03, 2025 by: Proactive Investors
Sentiment: Neutral

Even Apple Inc (NASDAQ:AAPL, ETR:APC) is not immune to scepticism. On Friday, Jefferies cut its rating on the iPhone maker to “underperform”, warning that investors are getting carried away with how quickly consumers will trade up their handsets.

Read More
image for news Apple shrugs off early negativity after downgrade to inch higher
Jim Cramer urges investors not to listen to Jefferies' downgrade of Apple
AAPL
Published: October 03, 2025 by: CNBC Television
Sentiment: Neutral

Carl Quintanilla and Jim Cramer break down their reaction to a new analyst report from Jefferies on Apple.

Read More
image for news Jim Cramer urges investors not to listen to Jefferies' downgrade of Apple
Top 50 High-Quality Dividend Growth Stocks For October 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MLI, MPWR
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Positive

I track a universe of 50 high-quality dividend growth stocks to identify opportune investments based on valuation and future return potential. As of October 2, 2025, 22 stocks offer attractive future return estimates of at least 10%, with 15 appearing potentially undervalued by my Free Cash Flow model. Top-ranked stocks include MKTX, RMD, MPWR, RACE, and MSCI, each offering strong projected returns driven by yield, valuation upside, and EPS growth.

Read More
image for news Top 50 High-Quality Dividend Growth Stocks For October 2025
Apple Drops ICE-Tracking Apps From App Store
AAPL
Published: October 03, 2025 by: WSJ
Sentiment: Negative

ICEBlock was dropped from the company's App Store after concerns were raised by the Justice Department that it could put law-enforcement officers at risk.

Read More
image for news Apple Drops ICE-Tracking Apps From App Store
Apple Drops ICE-Tracking Apps From App Store
AAPL
Published: October 03, 2025 by: WSJ
Sentiment: Negative

ICEBlock, a widely used app, was dropped from the company's App Store after concerns were raised by the Justice Department that it could put law-enforcement officers at risk.

Read More
image for news Apple Drops ICE-Tracking Apps From App Store
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
OpenAI's invite-only video generation app Sora tops Apple's App Store
AAPL
Published: October 03, 2025 by: CNBC
Sentiment: Positive

OpenAI's new Sora app has secured the top spot in Apple's App Store behind Google Gemini and the startup's own ChatGPT. Sora allows users to generate short-form AI videos, remix videos created by other users and post them to a shared feed.

Read More
image for news OpenAI's invite-only video generation app Sora tops Apple's App Store
AAPL Outlook After iPhone 17 Release
AAPL
Published: October 03, 2025 by: Schwab Network
Sentiment: Positive

As investors and traders weigh the recent iPhone 17 release, shares of Apple (AAPL) have touched their highest point in 2025. Carolina Milanesi discusses the significance of this latest launch as Apple continues to build out its mobile hardware and device ecosystem.

Read More
image for news AAPL Outlook After iPhone 17 Release
Wall Street Breakfast Podcast: Shutdown Freezes Release, Not Data
AAPL, USAR
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Neutral

The September jobs report is delayed, but private data shows a stagnant labor market, with healthcare driving most job creation. Apple (AAPL) removed the ICEBlock app from its App Store following safety concerns raised by the Trump administration and law enforcement.

Read More
image for news Wall Street Breakfast Podcast: Shutdown Freezes Release, Not Data
Apple Takes Down ICE Tracking Apps Amid Trump Pressure Campaign
AAPL
Published: October 02, 2025 by: NYTimes
Sentiment: Neutral

Trump administration officials have issued several legal threats over ICEBlock, a popular app that allows users to alert others to the presence of nearby immigration agents.

Read More
image for news Apple Takes Down ICE Tracking Apps Amid Trump Pressure Campaign
Apple removes ICE tracking apps after pressure by Trump administration
AAPL
Published: October 02, 2025 by: Reuters
Sentiment: Neutral

Apple said on Thursday that it had removed ICEBlock, the most popular ICE-tracking app, and other similar apps from its App Store after it was contacted by President Donald Trump's administration.

Read More
image for news Apple removes ICE tracking apps after pressure by Trump administration
Apple removes ICE tracking apps after Trump AG pressure
AAPL
Published: October 02, 2025 by: CNBC
Sentiment: Negative

Apple said that it was removing apps from its App Store that can be used to track U.S. Immigration and Customs Enforcement officers. The move came after pressure on the company from Attorney General Pam Bondi.

Read More
image for news Apple removes ICE tracking apps after Trump AG pressure
All Cap Investing With Kirk Spano
AAPL, ASTS, DIA, F, GLD, GOOG, GOOGL, META, MSFT, NVDA, PFE, PLTR, QQQ, RKLB, SPY, TSLA
Published: October 01, 2025 by: Seeking Alpha
Sentiment: Neutral

Kirk Spano runs Margin of Safety Investing and shares what this moment means for all cap investors. Stock picking and options strategies like covered calls and cash-secured puts to generate income and manage risk.

Read More
image for news All Cap Investing With Kirk Spano
Is Apple Stock About to Breakout?
AAPL
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

After stumbling out of the gate this year, sliding more than 30% in the first four months, Apple ( AAPL ) has staged an impressive comeback. Over the past three months, the stock has outpaced nearly every other tech giant, trailing only Alphabet ( GOOGL ).

Read More
image for news Is Apple Stock About to Breakout?
Final Trades: Netflix, Apple and the XAR
AAPL, NFLX
Published: October 01, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's “Halftime Report” team detail their final trades and stock picks.

Read More
image for news Final Trades: Netflix, Apple and the XAR
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
AAPL
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
Medical iSight launches XRAIview for Apple Vision Pro
AAPL
Published: October 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

Click link to view App : https://apps.apple.com/us/app/xraiview/id6478872655 LONDON, Oct. 01, 2025 (GLOBE NEWSWIRE) -- In a first for medical imaging on Apple Vision Pro, XRAIview enables raw DICOM image files to be loaded directly from the device or iCloud and supports industry-standard DICOM and DICOMweb network protocols, for a faster more seamless experience. Be immersed in 3D cinematic volumetric renderings with exceptional detail or explore anatomy using 2D tri-planar views.

Read More
image for news Medical iSight launches XRAIview for Apple Vision Pro
UK government tries again to access encrypted Apple customer data: report
AAPL
Published: October 01, 2025 by: TechCrunch
Sentiment: Negative

The U.K. government is still trying to gain access to encrypted iCloud data, according to the Financial Times after British officials allegedly filed a new secret order demanding Apple build a backdoor

Read More
image for news UK government tries again to access encrypted Apple customer data: report
US agency accuses Apple of discriminating against Jewish worker, firing him because of religion
AAPL
Published: October 01, 2025 by: New York Post
Sentiment: Negative

A federal suit alleged Apple forced the employee to work on his Sabbath and later fired him because of his religion.

Read More
image for news US agency accuses Apple of discriminating against Jewish worker, firing him because of religion
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
AAPL, AVGO
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
Exclusive: Qualcomm shifts chips to newer Arm tech as competition with Apple, MediaTek heats up
AAPL, ARM, QCOM
Published: October 01, 2025 by: Reuters
Sentiment: Positive

Qualcomm has shifted its flagship chips to the latest generation of Arm Holdings' computing architecture with new features aimed at better AI performance, sources familiar with the matter said, a move that could boost Arm's revenues and help Qualcomm's chips compete against offerings from MediaTek and Apple.

Read More
image for news Exclusive: Qualcomm shifts chips to newer Arm tech as competition with Apple, MediaTek heats up
Apple destroyed shareholder value with this move. It's been a hidden drag on the stock.
AAPL
Published: September 30, 2025 by: Market Watch
Sentiment: Negative

Apple's pricing power has declined alongside its innovation, and investors are paying the price

Read More
image for news Apple destroyed shareholder value with this move. It's been a hidden drag on the stock.
Apple Stock Positioned for Holiday Gains With iPhone 17 Boost
AAPL
Published: September 30, 2025 by: MarketBeat
Sentiment: Positive

In the past three months, Apple Inc. NASDAQ: AAPL stock has jumped over 26% and become one of the better-performing stocks in the tech sector. The stock is still “only” up about 11% in the last 12 months, but recent analyst sentiment suggests that there's still more upside to the stock's recent rally heading into the holiday season.

Read More
image for news Apple Stock Positioned for Holiday Gains With iPhone 17 Boost
Apple Stock Is on a Roll. But This Data Show iPhone 17 Sales Losing Momentum.
AAPL
Published: September 29, 2025 by: Barrons
Sentiment: Neutral

Apple stock has been driven by apparently healthy demand for the latest devices.

Read More
image for news Apple Stock Is on a Roll. But This Data Show iPhone 17 Sales Losing Momentum.

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.