Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 47.6809
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3172513278000.0
  • FreeCF/Share 6.5683
  • PFCF 32.2128
  • PE 32.7347
  • Debt/Assets 0.2964
  • DivYield 0.0048
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025

News

Apple To Release iPhone 17 Early Next Year
AAPL
Published: July 11, 2025 by: 24/7 Wall Street
Sentiment: Neutral

According to Bloomberg, Apple (NASDAQ: AAPL) will release a number of new products in the first half of next year.

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image for news Apple To Release iPhone 17 Early Next Year
Apple's answer is not to get a new CEO, says Craig Moffett
AAPL
Published: July 11, 2025 by: CNBC Television
Sentiment: Neutral

Craig Moffett, Moffett Nathanson founder and Dominic Rizzo, T. Rowe Price Global Technology Fund portfolio manager, joins 'Squawk Box' to discuss the challenging times for Apple CEO Tim Cook, the threats Apple faces and much more.

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image for news Apple's answer is not to get a new CEO, says Craig Moffett
Apple, Visa and Mastercard Antitrust Lawsuit Tossed by Federal Judge
AAPL, MA, V
Published: July 10, 2025 by: PYMNTS
Sentiment: Positive

Apple, Visa and Mastercard reportedly won a legal victory in an antitrust lawsuit. The tech giant and the two payment firms convinced a federal judge to dismiss the lawsuit accusing them of colluding to stifle competition, Reuters reported Thursday (July 10).

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image for news Apple, Visa and Mastercard Antitrust Lawsuit Tossed by Federal Judge
How to play Apple shares and big bank earnings as the stock market hits another record
AAPL
Published: July 10, 2025 by: Market Watch
Sentiment: Neutral

U.S. stocks are overbought — but overbought does not mean sell.

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image for news How to play Apple shares and big bank earnings as the stock market hits another record
Here's who could replace Tim Cook as Apple's CEO
AAPL
Published: July 10, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins the "Power Lunch" team to discuss Apple CEO Tim Cook's future with the company, Apple's AI struggles and more.

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image for news Here's who could replace Tim Cook as Apple's CEO
Nvidia, Microsoft, Apple Smash $10 Trillion—Is This Peak Tech?
AAPL, MSFT, NVDA
Published: July 10, 2025 by: Benzinga
Sentiment: Positive

Tech's Big Three just hit a mind-bending milestone: Nvidia Corp NVDA, Microsoft Corp MSFT and Apple Inc AAPL are now worth a combined $10.87 trillion – more than triple their $3.49 trillion combined value just five years ago.

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image for news Nvidia, Microsoft, Apple Smash $10 Trillion—Is This Peak Tech?
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
AAPL
Published: July 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
Apple faces pressure to accelerate AI strategy with potential Perplexity acquisition
AAPL
Published: July 09, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) risks falling behind in the fast-moving artificial intelligence race unless it acts quickly, Wedbush analysts said on Wednesday, urging the tech giant to acquire AI search engine Perplexity to bolster its AI platform. Despite boasting the world's largest consumer installed base with 2.4 billion iOS devices and 1.5 billion iPhones, Apple has lagged behind AI leaders such as Nvidia, Microsoft, Alphabet, Amazon, Meta, OpenAI and Oracle, the firm said in a note.

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image for news Apple faces pressure to accelerate AI strategy with potential Perplexity acquisition
AAPL Investor Notice: Robbins LLP Reminds Stockholders of the Class Action Lawsuit Against Apple, Inc.
AAPL
Published: July 09, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN DIEGO, July 09, 2025 (GLOBE NEWSWIRE) -- Robbins LLP reminds stockholders that a class action was filed on behalf of all investors who purchased or acquired Apple, Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025. Apple is a multinational technology company that engages primarily in the business of smart-device and computer design and manufacturing, entertainment and artificial intelligence ("AI").

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image for news AAPL Investor Notice: Robbins LLP Reminds Stockholders of the Class Action Lawsuit Against Apple, Inc.
Should Apple replace Tim Cook as CEO? These analysts want a dramatic change.
AAPL
Published: July 09, 2025 by: Market Watch
Sentiment: Negative

Analysts at LightShed think Apple would benefit from a CEO more focused on the product side of the business — or it risks missing out on the AI boom.

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image for news Should Apple replace Tim Cook as CEO? These analysts want a dramatic change.
Apple in talks to acquire US Formula 1 broadcast rights, potentially replacing ESPN: report
AAPL
Published: July 09, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) is in discussions to acquire the US broadcast rights for Formula 1, potentially replacing ESPN as the current rights holder when its contract expires after the 2025 season, according to a report from The Financial Times on Wednesday. Per the report, which cited sources familiar with the matter, Apple's interest in Formula 1 is part of a broader push to expand its presence in live sports broadcasting.

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image for news Apple in talks to acquire US Formula 1 broadcast rights, potentially replacing ESPN: report
iPhone Recovering Ground in China: Buy, Sell or Hold the AAPL Stock?
AAPL
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

Although Apple iPhone recovers some ground in China, stiff competition and stretched valuation make the stock a risky bet for investors.

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image for news iPhone Recovering Ground in China: Buy, Sell or Hold the AAPL Stock?
Apple looks to bid on becoming US home for Formula 1
AAPL
Published: July 09, 2025 by: TechCrunch
Sentiment: Positive

Formula 1 could have a new U.S. streaming service home soon. Apple is in talks to purchase the rights as it looks to further invest in live sports, the Financial Times reports.

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image for news Apple looks to bid on becoming US home for Formula 1
Samsung's Latest Foldables Aim for Mainstream Appeal Ahead of Apple's Debut
AAPL, SSNLF
Published: July 09, 2025 by: Bloomberg Technology
Sentiment: Positive

Samsung introduced three new foldable smartphones in an effort to cement its grip on the category before Apple enters the chat next year. Samantha Kelly explains the new lineup and what to expect -------- Like this video?

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image for news Samsung's Latest Foldables Aim for Mainstream Appeal Ahead of Apple's Debut
Apple's AI Lag Is Coming To An End
AAPL
Published: July 09, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is lagging in AI, but I think the negatives are priced in and see the company moving in the right direction. Technical setup suggests consolidation or a pullback, with strong support at $204. I see this as a compelling re-entry point before sentiment improves. Recent sales growth in China, driven by promotions and new models, signals potential for a broader recovery if momentum is sustained.

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image for news Apple's AI Lag Is Coming To An End
Nvidia briefly becomes the first $4 trillion company. How it beat Microsoft and Apple to the crown.
AAPL, MSFT, NVDA
Published: July 09, 2025 by: Market Watch
Sentiment: Positive

The chip maker's stock touched an intraday level needed to achieve a $4 trillion market cap, but has since pulled back slightly.

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image for news Nvidia briefly becomes the first $4 trillion company. How it beat Microsoft and Apple to the crown.
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 9, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 9, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
AAPL, AMZN, CRWV, META
Published: July 08, 2025 by: Yahoo Finance
Sentiment: Neutral

BlackRock's chief investment and portfolio strategist for the Americas, Gargi Chaudhuri, joins Opening Bid with Yahoo Finance Executive Editor Brian Sozzi to take a closer look at the market on Tuesday, July 8. As Trump's trade policy evolves, Yahoo Finance Technology Editor Dan Howley examines the impact of tariffs on Apple.

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image for news Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
"This is a Race:" NVDA Speeds Ahead in A.I., AAPL & Samsung Hit the Brakes
AAPL, NVDA, SSNLF
Published: July 08, 2025 by: Schwab Network
Sentiment: Positive

Daniel Rubino of @WindowsCentral says Nvidia (NVDA) is doing "quite well" in the A.I. space as companies start applying the tech to everyday life.

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image for news "This is a Race:" NVDA Speeds Ahead in A.I., AAPL & Samsung Hit the Brakes
Mark Zuckerberg's Meta pays ‘tens of millions of dollars' to poach top Apple AI exec — adding to murderers' row of new hires
AAPL
Published: July 08, 2025 by: New York Post
Sentiment: Positive

Mark Zuckerberg's Meta has reportedly poached one of Apple's top artificial intelligence researchers as part of its ongoing hiring spree.

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image for news Mark Zuckerberg's Meta pays ‘tens of millions of dollars' to poach top Apple AI exec — adding to murderers' row of new hires
Meta lures Apple AI executive with reported eight-figure offer
AAPL, META
Published: July 08, 2025 by: Proactive Investors
Sentiment: Positive

Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB) has hired Apple Inc (NASDAQ:AAPL, ETR:APC) head of AI models, Ruoming Pang, to lead its newly formed superintelligence unit, Bloomberg reported on Monday, in the latest sign of intensifying competition among Big Tech firms for top artificial intelligence talent. Pang, who led Apple's 100-person foundation models team responsible for the company's Apple Intelligence and Siri features, is reportedly joining Meta in a deal valued at tens of millions of dollars per year.

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image for news Meta lures Apple AI executive with reported eight-figure offer
Trump advisor Peter Navarro blasts Tim Cook for making iPhones in China
AAPL
Published: July 07, 2025 by: New York Post
Sentiment: Negative

The outburst intensified pressure by the Trump administration for Apple to bring back manufacturing to the United States.

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image for news Trump advisor Peter Navarro blasts Tim Cook for making iPhones in China
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 7, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Apple appeals €500M EU fine over App Store practices
AAPL
Published: July 07, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) has filed an appeal against a €500 million (US$586 million) fine imposed by the European Union for allegedly violating the Digital Markets Act (DMA), escalating a major dispute between the iPhone maker and EU regulators over competition in the app space. The European Commission issued the fine in April, then stating that Apple's restrictions on app developers prevented them from informing users about alternative and potentially cheaper purchasing options outside of the App Store.

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image for news Apple appeals €500M EU fine over App Store practices
Trump advisor Navarro rips Apple's Tim Cook on not moving production out of China fast enough
AAPL
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative

White House trade advisor Peter Navarro chastised Apple CEO Tim Cook on Monday over the company's response to pressure from the Trump administration to make more of its products outside of China. “Going back to the first Trump term, Tim Cook has continually asked for more time in order to move his factories out of China,” Navarro said in an interview on CNBC's “Squawk on the Street.

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image for news Trump advisor Navarro rips Apple's Tim Cook on not moving production out of China fast enough
'F1' is Apple's highest-grossing theatrical film ever
AAPL
Published: July 07, 2025 by: CNBC
Sentiment: Positive

Apple's "F1: The Movie" has generated more than $293 million at the global box office, the most of any film released theatrically by the company. "F1" has generated $60 million of its total global haul from IMAX theaters, a little more than 20% of its total gross so far.

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image for news 'F1' is Apple's highest-grossing theatrical film ever
Apple appeals European Union's $587 million antitrust fine in escalating showdown
AAPL
Published: July 07, 2025 by: New York Post
Sentiment: Negative

Apple filed an appeal over the European Union's $587 million fine on Monday – escalating a showdown over enforcement of a sweeping antitrust law targeting Big Tech firms.

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image for news Apple appeals European Union's $587 million antitrust fine in escalating showdown
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL
Published: July 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 07, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?

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image for news APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Lawsuit Alert: Investors who lost over $250,000 with shares of Apple Inc. (NASDAQ: AAPL) should contact the Shareholders Foundation
AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , July 7, 2025 /PRNewswire/ -- The Shareholders Foundation, Inc. announces that a lawsuit is pending for certain investors in Apple Inc. (NASDAQ: AAPL) shares. Investors who purchased in excess of $250,000 in shares of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, have certain options and there are short and strict deadlines running.

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image for news Lawsuit Alert: Investors who lost over $250,000 with shares of Apple Inc. (NASDAQ: AAPL) should contact the Shareholders Foundation

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.