Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

Automate Your Wheel Strategy on AAPL

With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 44.8839
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2986413210000.0
  • FreeCF/Share 6.5683
  • PFCF 30.3232
  • PE 30.8145
  • Debt/Assets 0.2964
  • DivYield 0.0051
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025
Resumed AAPL China Renaissance -- Buy -- $241 April 22, 2025

News

US Smartphone Manufacturing Is a 'Dream': IDC's Popal
AAPL
Published: May 30, 2025 by: Bloomberg Technology
Sentiment: Negative

Smartphone manufacturing in the US is a “dream,” says Nabila Popal, IDC senior research director. She discusses her research with Ed Ludlow on "Bloomberg Technology.

Read More
image for news US Smartphone Manufacturing Is a 'Dream': IDC's Popal
Apple finally got good news about the iPhone this week
AAPL
Published: May 29, 2025 by: Business Insider
Sentiment: Positive

The iPhone 16 was the best-selling smartphone globally in Q1 2025, Counterpoint Research reported. Despite topping sales, Apple's iPhone revenue missed fiscal Q1 targets, an analyst said.

Read More
image for news Apple finally got good news about the iPhone this week
Apple: Developers Paid No Commission on 90% of 2024 Sales
AAPL
Published: May 29, 2025 by: PYMNTS
Sentiment: Neutral

Apple's App Store in the United States facilitated $406 billion in developer billings and sales last year. The findings are the results of a study by Professor Andrey Fradkin from Boston University Questrom School of Business and economist Dr. Jessica Burley from Analysis Group, according to a Thursday (May 29) press release.

Read More
image for news Apple: Developers Paid No Commission on 90% of 2024 Sales
Apple's US App Store topped $400B in developer billings and sales in 2024
AAPL
Published: May 29, 2025 by: TechCrunch
Sentiment: Positive

Just ahead of its Worldwide Developers Conference next month, Apple on Thursday announced new figures related to the U.S. App Store's financial success. The company says its U.S. App Store ecosystem has generated $406 billion in developer billings and sales in 2024 — a figure that's nearly tripled in size since 2019, when it then generated $142 billion.

Read More
image for news Apple's US App Store topped $400B in developer billings and sales in 2024
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Investors to Connect
AAPL
Published: May 29, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 29, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Investors to Connect
Apple to change the way it names operating systems, report says
AAPL
Published: May 29, 2025 by: TechCrunch
Sentiment: Neutral

Apple will reportedly change the way it names its operating systems, per a Bloomberg report.

Read More
image for news Apple to change the way it names operating systems, report says
Apple is the worst-performing member of the Mag 7. Here's why.
AAPL
Published: May 28, 2025 by: Yahoo Finance
Sentiment: Negative

It's been a challenging year for Apple (AAPL), with US President Trump calling for domestic iPhone production, sweeping China tariffs, ongoing antitrust cases, and false starts with its artificial intelligence (AI) projects. Yahoo Finance Tech Editor Dan Howley sits down with Brad Smith on Wealth to dive deeper into the issues facing the iPhone maker ahead of its annual developer conference, WWDC.

Read More
image for news Apple is the worst-performing member of the Mag 7. Here's why.
Apple to Debut New Gaming App
AAPL
Published: May 28, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple plans to launch a new gaming app at its Worldwide Developers Conference, just days after Nintendo's Switch 2 hits the market. Bloomberg's Mark Gurman speaks with Caroline Hyde and Ed Ludlow about why gaming is a key focus for Apple on "Bloomberg Technology.

Read More
image for news Apple to Debut New Gaming App
Apple: Much, Much Cheaper Than It Looks (Rating Upgrade)
AAPL
Published: May 28, 2025 by: Seeking Alpha
Sentiment: Positive

With more than $100 billion in annual sales and gross margins around the 75% mark, Apple's services segment is being categorically undercounted by the market. If this segment can produce ~5% revenue growth in each of the next three years, then estimates appear too low. This makes the stock appear much cheaper than previously thought. Trading at roughly 19x 2028 earnings, we think shares of AAPL appear highly attractive, and deserve an upgrade to 'Buy'.

Read More
image for news Apple: Much, Much Cheaper Than It Looks (Rating Upgrade)
Nvidia Q1 Prediction Is In— Readers Nailed Tesla, Apple Results, Now 65% Say
AAPL, NVDA, TSLA
Published: May 28, 2025 by: Benzinga
Sentiment: Neutral

NVIDIA Corporation NVDA was one of the most talked-about stocks on Wednesday and that will likely continue throughout the week. The company is set to report its first-quarter financial results after market close.

Read More
image for news Nvidia Q1 Prediction Is In— Readers Nailed Tesla, Apple Results, Now 65% Say
With iOS 19 on the way, Apple looks toward mobile gaming
AAPL
Published: May 28, 2025 by: TechCrunch
Sentiment: Positive

With Apple's flagship Worldwide Developers Conference (WWDC) event a few weeks away, the company is signaling that it's paying attention to the opportunity of mobile gaming.

Read More
image for news With iOS 19 on the way, Apple looks toward mobile gaming
Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Stockholders to Inquire about Securities Investigation
AAPL
Published: May 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 28, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Stockholders to Inquire about Securities Investigation
America's Largest Investor Dumps Apple Stock
AAPL
Published: May 28, 2025 by: 24/7 Wall Street
Sentiment: Negative

The California Public Employees' Retirement System (CalPERS) dumped Apple Inc. (NASDAQ: AAPL) stock in the first quarter, according to SEC filings.

Read More
image for news America's Largest Investor Dumps Apple Stock
Apple Sinks After New 25% Tariff Announcement—What's The Bottom?
AAPL
Published: May 27, 2025 by: MarketBeat
Sentiment: Neutral

There seems to be a very small list of stocks that are now immune to President Trump's recent trade tariff announcements. The implementations are starting to hit more industries and companies as a whole, with no certainty or clear expectations.

Read More
image for news Apple Sinks After New 25% Tariff Announcement—What's The Bottom?
Trump Vs. Apple: We Know How This One Ends (Rating Upgrade)
AAPL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Neutral

I think Apple Inc. stock dips are buying opportunities, and Friday's pullback is a chance to reload, not panic-sell. I don't think Apple's global supply chain can be replicated in the U.S. overnight, and I think uncertainty should subside in the near term. AAPL stock's valuation is attractive: the forward P/E has compressed, and risk is already priced in compared to the Mag 7.

Read More
image for news Trump Vs. Apple: We Know How This One Ends (Rating Upgrade)
Apple: App Store Blocked $2 Billion in Fraud Last Year
AAPL
Published: May 27, 2025 by: PYMNTS
Sentiment: Positive

Apple says its App Store prevented more than $2 billion in fraudulent transactions last year. This is part of a larger anti-fraud effort that has blocked more than $9 billion worth of such transactions in the past five years, the tech giant said Thursday (May 27).

Read More
image for news Apple: App Store Blocked $2 Billion in Fraud Last Year
Apple: Quantifying The Impact Of 25% Tariffs On Gross Margins
AAPL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Negative

Trump's proposed 25% tariffs on Apple products made outside the US could erode gross margins by up to 490bps, invalidating my earlier margin expansion thesis. iPhone 16 Plus adoption rates are underperforming vs prior series, and iPhone revenue growth remains stagnant, with recent iPhone sales this year missing consensus expectations. AAPL stock is at relative fair value vs its comps so there's not much margin of safety for buys.

Read More
image for news Apple: Quantifying The Impact Of 25% Tariffs On Gross Margins
Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years
AAPL
Published: May 27, 2025 by: TechCrunch
Sentiment: Positive

Apple on Tuesday announced new figures related to its App Store's ability to protect app developers and consumers from fraud. The company said it has prevented more than $9 billion in fraudulent transactions over the past five years.

Read More
image for news Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years
Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs
AAPL
Published: May 27, 2025 by: New York Post
Sentiment: Positive

The move to India is angering both Beijing, which wants the iPhone maker to maintain its manufacturing in China, and President Trump, who has continued to pressure Apple to move all of its production to the US.

Read More
image for news Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation
AAPL
Published: May 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 27, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation
Trump advisor Hassett says 'we don't want to harm' Apple with iPhone tariffs
AAPL
Published: May 27, 2025 by: CNBC
Sentiment: Neutral

National Economic Council Director Kevin Hassett said the Trump administration does not want to "harm Apple" with tariffs. President Donald Trump said in a social media post that Apple will have to pay a tariff of 25% or more for iPhones made outside the U.S.

Read More
image for news Trump advisor Hassett says 'we don't want to harm' Apple with iPhone tariffs
India holds the key to Apple's next supply chain masterstroke
AAPL
Published: May 27, 2025 by: Proactive Investors
Sentiment: Positive

At a glance, the mood music around Apple Inc (NASDAQ:AAPL, ETR:APC) has been unsettled. A 25% tariff threat from the Trump administration and renewed pressure to move manufacturing to the United States have cast a shadow over the tech giant's supply chain model.

Read More
image for news India holds the key to Apple's next supply chain masterstroke
Apple's 25% Tariff Threat: Expect An About-Turn Soon
AAPL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc.'s current tariff headwinds are temporary, with the Trump 2.0 administration's threats unlikely to materialize into significant long-term impact. Apple is skillfully managing supply chain risks by diversifying production to India and Vietnam, mitigating potential tariff exposure. AAPL stock remains undervalued at 25x FY 2026 earnings, offering ~18% upside to a $232 price target as earnings growth accelerates.

Read More
image for news Apple's 25% Tariff Threat: Expect An About-Turn Soon
FTSE Russell releases preliminary 2025 US Indexes Reconstitution list
AAPL
Published: May 26, 2025 by: Proactive Investors
Sentiment: Neutral

FTSE Russell has released the preliminary list of additions and deletions for its 2025 Russell US Indexes Reconstitution, marking the beginning of an annual process that updates the composition of its widely followed benchmarks. The reconstitution, based on April 30 market data, reflects shifts in company size, sector composition, and style classifications.

Read More
image for news FTSE Russell releases preliminary 2025 US Indexes Reconstitution list
Apple is back in Trump's crosshairs over where iPhones are made
AAPL
Published: May 26, 2025 by: TechXplore
Sentiment: Negative

Apple Chief Executive Tim Cook can't seem to catch a break.

Read More
image for news Apple is back in Trump's crosshairs over where iPhones are made
Trump threatens to slap Apple with a 25% tariff on iPhones manufactured abroad
AAPL
Published: May 26, 2025 by: CNBC International TV
Sentiment: Negative

Karen Tso takes a deep dive into how tech analysts and investment banks are reacting to President Trump's latest tariff threat against Apple.

Read More
image for news Trump threatens to slap Apple with a 25% tariff on iPhones manufactured abroad
S&P 500 Earnings: Q2, Q3 '25 EPS Revisions, And A Look At Apple And UnitedHealth's Revisions
AAPL, IVV, SPLG, SPXL, SPY, SSO, UNH, UPRO, VOO
Published: May 26, 2025 by: Seeking Alpha
Sentiment: Neutral

Jamie Dimon said this week he is expecting a 0% S&P 500 expected EPS growth rate for Q2 '25 by the time reporting starts in July '25. He may not be wrong, but the way the “tariff” discussion has evolved, for the expected +10% S&P 500 EPS growth rate for Q2 '25 to fall all the way to 0% by early July '25 would be pretty extreme indeed. The second quarter has seen more severe revisions than the third quarter, but some of that “severity” is partially due to the Q2 '25 quarter being next to report, and historically, the …

Read More
image for news S&P 500 Earnings: Q2, Q3 '25 EPS Revisions, And A Look At Apple And UnitedHealth's Revisions
Tech's Trump Whisperer, Tim Cook, Goes Quiet as His Influence Fades
AAPL
Published: May 26, 2025 by: NYTimes
Sentiment: Negative

Apple's chief executive has gone from winning President Trump's praise to drawing his ire, deepening the company's woes in a very bad year.

Read More
image for news Tech's Trump Whisperer, Tim Cook, Goes Quiet as His Influence Fades
Largest U.S. Pension Sells Apple Stock, Buys Meta, AMD, and McDonald's
AAPL, AMD, MCD, META
Published: May 26, 2025 by: Barrons
Sentiment: Neutral

Apple is shifting production of iPhones it will sell in the U.S. away from China.

Read More
image for news Largest U.S. Pension Sells Apple Stock, Buys Meta, AMD, and McDonald's

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.