Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.4286
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4039854910200.0
  • FreeCF/Share 6.6072
  • PFCF 40.9029
  • PE 36.4871
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

The 76-Year-Old Reason Why Buffett Has Been Selling Apple
AAPL
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple (NASDAQ:AAPL ) has practically been the Apple of Warren Buffett's eye as he has held it as his top investment year after year, for over a decade.

Read More
image for news The 76-Year-Old Reason Why Buffett Has Been Selling Apple
Why Apple Might Attract More of an AI Multiple in 2026
AAPL
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Shares of Apple (NASDAQ:AAPL) certainly aren't going for cheap, even after a near-5% December dip, now going for around 33.0 times forward price-to-earnings (P/E).

Read More
image for news Why Apple Might Attract More of an AI Multiple in 2026
Top Wall Street analyst picks 5 AI stocks for 2026
AAPL, CRWD, MSFT, PLTR, TSLA
Published: December 30, 2025 by: Finbold
Sentiment: Positive

Artificial intelligence (AI) is closing 2025 as the dominant investment theme in global markets, but the focus heading into the new year is shifting away from the companies that powered the early stages of the rally.

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image for news Top Wall Street analyst picks 5 AI stocks for 2026
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
5 Beloved Stocks on Wall Street I'd Sell Right Now
AAPL, BYND, MSTR, PLTR, TSLA
Published: December 25, 2025 by: The Motley Fool
Sentiment: Negative

Investors have every reason to smile, with the Dow Jones Industrial Average, S&P 500, and Nasdaq Composite, respectively, climbing by 14% to 20% year-to-date. Unfortunately, historical headwinds are mounting for the stock market.

Read More
image for news 5 Beloved Stocks on Wall Street I'd Sell Right Now
Texas Age-Verification Law for App Stores Is Blocked, a Win for Apple and Google
AAPL, GOOG, GOOGL
Published: December 23, 2025 by: NYTimes
Sentiment: Positive

A preliminary injunction in federal court cited the First Amendment, handing a win to tech companies like Apple and Google.

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image for news Texas Age-Verification Law for App Stores Is Blocked, a Win for Apple and Google
There Is No Streaming War
AAPL, AMZN, DIS, GOOG, GOOGL, NFLX, PSKY, WBD
Published: December 23, 2025 by: Seeking Alpha
Sentiment: Neutral

Netflix remains central in streaming headlines, with potential Warner Bros. Discovery and Paramount deals, but industry expert Dan Rayburn shares why investors should focus only if/when deals close.

Read More
image for news There Is No Streaming War
EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: December 23, 2025 by: Benzinga
Sentiment: Neutral

The Magnificent Seven stocks continue to be among the most closely followed by investors, analysts and market experts. In an interview with Benzinga, Freedom Capital Markets Chief Market Strategist Jay Woods shares his favorite Magnificent 7 stocks heading into 2026 and which of the seven he's avoiding.

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image for news EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'
Italy fines Apple nearly 100 mn euros over app privacy feature
AAPL
Published: December 22, 2025 by: TechXplore
Sentiment: Negative

Italy's competition authority said Monday it had fined the US tech giant Apple 98 million euros ($115 million) for allegedly abusing its dominant position in the mobile app market.

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image for news Italy fines Apple nearly 100 mn euros over app privacy feature
Warren Buffett Departs With 64% of Berkshire Hathaway in 5 Stocks to Hold Forever
AAPL, AXP, BAC, BRK-A, BRK-B, CVX, KO
Published: December 22, 2025 by: 24/7 Wall Street
Sentiment: Neutral

If any investor has stood the test of time, it is Warren Buffett, and with good reason.

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image for news Warren Buffett Departs With 64% of Berkshire Hathaway in 5 Stocks to Hold Forever
Italy's antitrust fines Apple for alleged abuse of dominant position with App Store
AAPL
Published: December 22, 2025 by: Reuters
Sentiment: Negative

Italy's competition authority said on Monday it had fined U.S tech giant Apple and two of its units 98.6 million euros ($115.53 million) over alleged abuse of dominant position for the distribution of mobile applications for iOS users.

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image for news Italy's antitrust fines Apple for alleged abuse of dominant position with App Store
China's vice commerce minister met Apple COO on Friday
AAPL
Published: December 22, 2025 by: Reuters
Sentiment: Neutral

China's Vice Commerce Minister Li Chenggang and Apple's Chief Operating Officer Sabih Khan discussed the U.S. firm's business operations in China in a meeting on Friday, a commerce ministry statement said on Monday.

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image for news China's vice commerce minister met Apple COO on Friday
Could Warren Buffett's Favorite Stock Double Your Money in 5 Years?
AAPL
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive

Buffett first bought shares of this market giant in 2016. The billionaire recently thanked the company's CEO for its performance over the past several years.

Read More
image for news Could Warren Buffett's Favorite Stock Double Your Money in 5 Years?
If You'd Invested $1,000 in Apple 10 Years Ago, Here's How Much You'd Have Today
AAPL
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive

Apple shares drastically outperformed the S&P 500 in the last 10 years, receiving a small boost from the dividend. Besides earnings growth, valuation expansion was a key factor that propelled the stock.

Read More
image for news If You'd Invested $1,000 in Apple 10 Years Ago, Here's How Much You'd Have Today
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Why 2026 May Be Apple's Year
AAPL
Published: December 18, 2025 by: 24/7 Wall Street
Sentiment: Positive

One of the most important stocks in the market, and still one of the most valuable companies in the world, Apple (NASDAQ:AAPL) is a company I'd argue investors can't ignore.

Read More
image for news Why 2026 May Be Apple's Year
Apple Stock To Drop 40% In 2026?
AAPL
Published: December 18, 2025 by: Forbes
Sentiment: Negative

There could be difficulties on the horizon for Apple stock (NASDAQ:AAPL). Here's the reason.

Read More
image for news Apple Stock To Drop 40% In 2026?
Apple opens up its App Store to competition in Japan
AAPL
Published: December 18, 2025 by: TechCrunch
Sentiment: Neutral

Apple announced it will allow alternative app stores in Japan and will permit developers to process payments for digital goods and services outside of its own in-app purchase system in iOS. The iPhone maker is not making these changes because it wants to be more open; it's being forced — in this case, to comply with the country's Mobile Software Competition Act (MSCA), which is now going into effect.

Read More
image for news Apple opens up its App Store to competition in Japan
Apple poised for strong fiscal 2026 start on resilient iPhone sales, Jefferies says
AAPL
Published: December 17, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, XETRA:APC) is likely to deliver a stronger-than-expected start to fiscal 2026 as resilient iPhone demand and pricing power help offset rising component costs, analysts at Jefferies believe. Jefferies analysts see Apple's first-quarter fiscal 2026 results beating consensus forecasts, citing solid iPhone sales momentum and the company's ability to absorb higher memory and chip costs through higher average selling prices (ASPs).

Read More
image for news Apple poised for strong fiscal 2026 start on resilient iPhone sales, Jefferies says
Apple App Store Fees Face Pressure From EU Developers
AAPL
Published: December 16, 2025 by: PYMNTS
Sentiment: Negative

A collection of app developers and consumer groups want Europe to enforce laws against Apple. The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe's Digital Markets Act (DMA).

Read More
image for news Apple App Store Fees Face Pressure From EU Developers
How Apple Stock Can Plummet 30%
AAPL
Published: December 16, 2025 by: Forbes
Sentiment: Negative

Apple (AAPL) has faced difficulties in the past. In 2018, its stock dropped over 30% in less than 2 months, erasing billions in market capitalization, and negating substantial gains in a single downturn.

Read More
image for news How Apple Stock Can Plummet 30%
Macquarie Core Equity Fund Q3 2025 Contributors And Detractors
AAPL, AZO, CMI, CRM, FISV, SAP, STX, TEL, TSLA, TSM
Published: December 15, 2025 by: Seeking Alpha
Sentiment: Neutral

For 3Q25, Macquarie Core Equity Fund Institutional Class shares underperformed the Fund's benchmark, the S&P 500 Index. Cummins Inc. saw steady share price gains and positive momentum due to strong revenue and earnings growth, particularly in its power generation business, which has significant datacenter exposure. Fiserv Inc.'s (FISV) stock experienced weakness in 3Q25 primarily due to a slowdown in the growth of its Clover payment processing unit.

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image for news Macquarie Core Equity Fund Q3 2025 Contributors And Detractors
Dell Technologies vs. Apple: Which PC Stock Has an Edge Now?
AAPL, DELL
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Positive

DELL is positioning for upside via AI PCs, enterprise demand, and the Windows 11 refresh, despite Apple's M5 Macs and strong adoption keeping it ahead in PCs.

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image for news Dell Technologies vs. Apple: Which PC Stock Has an Edge Now?
Epic Games thinks it has finally cracked open Apple's App Store. Investors aren't convinced.
AAPL
Published: December 12, 2025 by: Business Insider
Sentiment: Negative

Apple's App Store is a huge and increasingly important money maker Lawsuits and regulatory challenges have tried to change the way the store works for years Now that might — might — finally be happening. If it does, it's a big deal.

Read More
image for news Epic Games thinks it has finally cracked open Apple's App Store. Investors aren't convinced.
After a 42% Six-Month Rally, What's Next for Apple Stock in 2026?
AAPL
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Negative

AAPL jumps 41.5% in six months on strong iPhone and Services growth, but faces valuation and AI competition risks.

Read More
image for news After a 42% Six-Month Rally, What's Next for Apple Stock in 2026?
US appeals court partly reverses sanctions against Apple in Epic Games antitrust lawsuit
AAPL
Published: December 11, 2025 by: Reuters
Sentiment: Positive

Apple on Thursday persuaded a U.S. appeals court to reverse parts of a court order requiring the iPhone maker to make some changes to its lucrative App Store to promote greater competition, while losing its effort to overturn a sweeping injunction.

Read More
image for news US appeals court partly reverses sanctions against Apple in Epic Games antitrust lawsuit
Microsoft, Meta, Google and Apple warned over AI outputs by US attorneys general
AAPL, GOOG, GOOGL, META, MSFT
Published: December 10, 2025 by: Reuters
Sentiment: Negative

Microsoft, Meta, Google and Apple were among the 13 companies that received a warning from a bipartisan group of state attorneys general, according to a letter from the state leaders, who said their chatbots' "delusional outputs" could be violating state laws.

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image for news Microsoft, Meta, Google and Apple warned over AI outputs by US attorneys general
Apple CEO Tim Cook meets lawmakers to discuss online safety bill for kids
AAPL
Published: December 10, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Emily Wilkins reports from Capitol Hill as Apple CEO Tim Cook meets with lawmakers.

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image for news Apple CEO Tim Cook meets lawmakers to discuss online safety bill for kids
Billionaire Warren Buffett Just Dumped 79 Million Shares of These 2 Favorite Stocks and Piled Into This Ultra-Safe Asset
AAPL, BAC
Published: December 10, 2025 by: 24/7 Wall Street
Sentiment: Positive

Warren Buffett is not your typical investor, and his moves have been out of the ordinary in the past few years.

Read More
image for news Billionaire Warren Buffett Just Dumped 79 Million Shares of These 2 Favorite Stocks and Piled Into This Ultra-Safe Asset
Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy
AAPL
Published: December 10, 2025 by: MarketBeat
Sentiment: Neutral

Like many stocks in 2025, Magnificent Seven constituent Apple NASDAQ: AAPL has experienced a volatile year. Shares were down as much as 31% in April, driven by Liberation Day tariff fears.

Read More
image for news Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.