Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 29.537
  • Book/Share 5.9797
  • PB 46.1409
  • Debt/Equity 1.0263
  • CurrentRatio 0.9737
  • ROIC 0.5101

 

  • MktCap 4055304765419.0005
  • FreeCF/Share 8.362
  • PFCF 32.8833
  • PE 34.5497
  • Debt/Assets 0.2386
  • DivYield 0.0037
  • ROE 1.5994

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL JP Morgan -- Overweight $315 $325 Jan. 30, 2026
Reiterated AAPL Rosenblatt -- Neutral $250 $267 Jan. 30, 2026
Upgrade AAPL Maxim Group Hold Buy -- $300 Jan. 30, 2026
Reiterated AAPL Monness Crespi & Hardt -- Buy $300 $315 Jan. 30, 2026
Reiterated AAPL Barclays -- Underweight $230 $239 Jan. 30, 2026
Reiterated AAPL JP Morgan -- Overweight $305 $315 Jan. 26, 2026
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025

News

Big Tech to Spend $650B This Year as AI Race Intensifies
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: February 06, 2026 by: Bloomberg Technology
Sentiment: Positive

Four of the biggest US tech companies have forecast capital expenditures that will reach about $650 billion in 2026 for new data centers and gear, underscoring just how quickly the AI race is accelerating. Lei Qiu, AllianceBernstein CIO of Thematic Innovation Equities, joins Caroline Hyde and Ed Ludlow to discuss what this wave of investment means for markets and disruption across industries on "Bloomberg Tech.

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image for news Big Tech to Spend $650B This Year as AI Race Intensifies
Wall Street Roundup: Risk Off
AAPL, ADBE, AMD, AMGN, AMZN, APP, CAT, COIN, CRM, F, GOOG, GOOGL, HIMS, HOOD, HSY, KO, META, MRK, MSFT, MSTR, NOW, ORCL, PEP, PLTR, SHOP
Published: February 06, 2026 by: Seeking Alpha
Sentiment: Negative

Risk-off sentiment is driving sharp sell-offs in Bitcoin and major software stocks, with investors reallocating away from stretched tech valuations. AI-driven CapEx arms race at Alphabet (GOOGL) and Amazon (AMZN) is sparking concerns about profitability and sector disruption, despite strong revenue growth.

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image for news Wall Street Roundup: Risk Off
How Apple's stock has become a surprise winner during the $1.2 trillion tech wipeout
AAPL
Published: February 05, 2026 by: Market Watch
Sentiment: Positive

Apple has been long criticized for its lack of an AI strategy, but now the company's more measured approach to spending looks attractive.

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image for news How Apple's stock has become a surprise winner during the $1.2 trillion tech wipeout
1 Reason to Buy Apple Stock Right Now
AAPL
Published: February 05, 2026 by: The Motley Fool
Sentiment: Neutral

Apple reported a blowout earnings report, with high iPhone sales and strong margins. The company added 150 million new active devices.

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image for news 1 Reason to Buy Apple Stock Right Now
3 Warren Buffett-Style Stocks for a Golden Retirement
AAPL, ALLY, DVA
Published: February 04, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Although former Berkshire Hathaway (NYSE:BRK-B) CEO Warren Buffett retired as the company's chief executive, his legacy looms large.

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image for news 3 Warren Buffett-Style Stocks for a Golden Retirement
Apple: The Pros And Cons Of Investing Right Now - Downgrading To Hold
AAPL
Published: February 04, 2026 by: Seeking Alpha
Sentiment: Positive

Apple maintains a dominant position in smartphones and personal computers, supported by robust net sales and significant market share. Gross margin strength and growing services revenue underscore AAPL's profitability, despite some category-specific sales headwinds. Valuation appears stretched relative to peers, but AAPL's growth prospects and capital allocation discipline provide a supportive backdrop.

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image for news Apple: The Pros And Cons Of Investing Right Now - Downgrading To Hold
Apple adds agents from Anthropic and OpenAI to its coding tool
AAPL
Published: February 03, 2026 by: CNBC
Sentiment: Positive

Apple said it's introducing agentic coding into its flagship coding tool called Xcode The company said it will support Anthropic's Claude Agent and OpenAI's Codex.

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image for news Apple adds agents from Anthropic and OpenAI to its coding tool
AAPL Just Crossed Over a Historically Bullish Trendline
AAPL
Published: February 03, 2026 by: Schaeffers Research
Sentiment: Positive

Apple Inc (NASDAQ:AAPL) stock has been climbing since its late January lows, last seen up 0.6% to trade at $271.69 and pacing for a third-straight pop with help from record iPhone sales.

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image for news AAPL Just Crossed Over a Historically Bullish Trendline
The Big 3: INTC, AAPL, HUT
AAPL, INTC
Published: February 03, 2026 by: Schwab Network
Sentiment: Neutral

As the tech trade struggles on Tuesday's trading session, @ProsperTradingAcademy's Charles Moon offers three opportunities he sees tied to the sector. He takes investors through his analysis and options trades for Intel (INTC), Apple (AAPL), and Hut 8 (HUT).

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image for news The Big 3: INTC, AAPL, HUT
Here's Why Apple (AAPL) is a Strong Momentum Stock
AAPL
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Apple (AAPL) is a Strong Momentum Stock
Brokers Suggest Investing in Apple (AAPL): Read This Before Placing a Bet
AAPL
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Negative

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

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image for news Brokers Suggest Investing in Apple (AAPL): Read This Before Placing a Bet
Is Trending Stock Apple Inc. (AAPL) a Buy Now?
AAPL
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Is Trending Stock Apple Inc. (AAPL) a Buy Now?
MSFT, GOOG & AAPL Forecast – Major Tech Stocks Looking to Build on Momentum
AAPL, GOOG, GOOGL, MSFT
Published: February 03, 2026 by: FXEmpire
Sentiment: Positive

Tech stocks update: Microsoft eyes support around a recent gap, Alphabet grinds higher ahead of earnings, and Apple extends its uptrend after a 4 % jump.

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image for news MSFT, GOOG & AAPL Forecast – Major Tech Stocks Looking to Build on Momentum
Apple Stock Could Surge to $300: Here's What Needs to Happen
AAPL
Published: February 03, 2026 by: 24/7 Wall Street
Sentiment: Positive

For dominant technology firms like Apple (NASDAQ:AAPL), rapid growth is expected and milestone moments occur frequently.

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image for news Apple Stock Could Surge to $300: Here's What Needs to Happen
Apple: Capital-Light AI Arbitrage Ignites iPhone Supercycle Alpha
AAPL
Published: February 03, 2026 by: Seeking Alpha
Sentiment: Positive

Apple is upgraded to Strong Buy, driven by its Capital-Light AI Arbitrage strategy decoupling monetization from infrastructure intensity. AAPL's Q1-FY2026 saw record $143.8B revenue, 23% iPhone growth, and 38% Greater China sales, signaling a durable multi-year supercycle. Gross margin expansion to 48.2% under supply and memory cost pressures demonstrates robust pricing power and margin resilience.

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image for news Apple: Capital-Light AI Arbitrage Ignites iPhone Supercycle Alpha
In Google earnings, analysts want answers on Apple's Siri-Gemini deal
AAPL, GOOG, GOOGL
Published: February 03, 2026 by: CNBC
Sentiment: Neutral

Analysts say they're looking for details on the deal between Apple and Google to revamp the iPhone maker's AI products, including Siri. The deal is one of the most prominent yet for Gemini, and the scale of Apple's user base — 2.5 billion active devices — is important for Google, even without specific user data, analysts said.

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image for news In Google earnings, analysts want answers on Apple's Siri-Gemini deal
Wall Street hotshot's downfall deepens as bankruptcy filing lists guinea pigs, Apple watch among assets
AAPL
Published: February 02, 2026 by: Fox Business
Sentiment: Negative

Hedge fund manager Jason Ader, who helped unseat Yahoo CEO Marissa Mayer, admits he's down to just $240,000 in assets including guinea pigs worth $25 each.

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image for news Wall Street hotshot's downfall deepens as bankruptcy filing lists guinea pigs, Apple watch among assets
The iPhone 17 Changed Everything For Apple - See China (Rating Upgrade)
AAPL
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is upgraded to bullish following a Q1 FY26 earnings report showing robust iPhone-driven revenue and margin expansion. iPhone 17 demand, especially in China (38% growth) and India, fueled AAPL's first mid-teen revenue growth in 16 quarters. Gross margins expanded to 48.2% despite rising memory costs, with management guiding for further margin expansion in Q2.

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image for news The iPhone 17 Changed Everything For Apple - See China (Rating Upgrade)
Apple Proves Naysayers Wrong Yet Again: Maintain Buy Rating
AAPL
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple delivered record Q1 2026 earnings with revenue of $143.8B, up 16% YoY, and gross margin at 48.2%. Product gross margin surged to 40.7%, significantly above recent quarters, driven by robust iPhone sales across all major regions. iPhone net sales grew 23% YoY, far outpacing prior years' growth rates and defying concerns over tariffs, innovation, and memory prices.

Read More
image for news Apple Proves Naysayers Wrong Yet Again: Maintain Buy Rating
Apple Bears Go Into Hibernation
AAPL
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple delivered a record-breaking fiscal Q1, surpassing revenue and earnings estimates on robust iPhone sales, especially in China. Strong product mix and pricing drove margin expansion, though operating expense growth slightly tempered operating margin gains. Guidance was very nice, with Apple's installed device base now over 2.5 billion, supporting continued services and hardware momentum.

Read More
image for news Apple Bears Go Into Hibernation
OpenAI launches standalone Codex app for Apple computers
AAPL
Published: February 02, 2026 by: CNBC
Sentiment: Positive

OpenAI launched a standalone app for its AI coding assistant, Codex, which is available on Apple computers. The app aims to make it easy for software developers to manage multiple AI agents at once, OpenAI said.

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image for news OpenAI launches standalone Codex app for Apple computers
Apple: iPhone Demand Stole The Show, But AI Distribution Is The Catalyst
AAPL
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered strong Q1 results. iPhone revenue was $85.27B, up 23% YoY, with management in supply chase mode and constrained by advanced node SoC availability. China rebounded sharply, with iPhone revenue growing by 38% YoY to $25.5B. The growth story. Services were up 14% YoY on a decent 76.5% gross margin. Despite the price hikes in memory chips, AAPL's gross margin guidance for Q2 (48%–49%) is still in line with the recent uptrend.

Read More
image for news Apple: iPhone Demand Stole The Show, But AI Distribution Is The Catalyst
Here's Why Apple (AAPL) is a Strong Growth Stock
AAPL
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Here's Why Apple (AAPL) is a Strong Growth Stock
MSFT, AAPL & PLTR Tapped with Upgrades, HUM Downgraded
AAPL, MSFT, PLTR
Published: February 02, 2026 by: Schwab Network
Sentiment: Positive

Phillip Securities upgraded Microsoft (MSFT) and Apple (AAPL) after both companies reported earnings last week. Diane King Hall explains why the analyst sees more promise in the Mag 7 giants.

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image for news MSFT, AAPL & PLTR Tapped with Upgrades, HUM Downgraded
Understanding Apple (AAPL) Reliance on International Revenue
AAPL
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Neutral

Examine Apple's (AAPL) international revenue patterns and their implications on Wall Street's forecasts and the prospective trajectory of the stock.

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image for news Understanding Apple (AAPL) Reliance on International Revenue
Chip Shortages Are Affecting Apple's Ability to Make Enough iPhones
AAPL
Published: January 30, 2026 by: CNET
Sentiment: Negative

In an earnings call, Apple says it's not able to meet all the demand for new iPhones given current conditions.

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image for news Chip Shortages Are Affecting Apple's Ability to Make Enough iPhones
Mixed Picture in AAPL Earnings: iPhone Sales Shine, Apple Intelligence Raises Questions
AAPL
Published: January 30, 2026 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) shares were mixed for a good part of Friday's session. Dion Hinchcliffe believes investors want to see more for Apple Intelligence after the company announced its partnership with Alphabet's (GOOGL) Google Gemini.

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image for news Mixed Picture in AAPL Earnings: iPhone Sales Shine, Apple Intelligence Raises Questions
Apple Gives Upbeat Forecast, Warns of Rising Costs
AAPL
Published: January 30, 2026 by: Bloomberg Technology
Sentiment: Positive

Apple delivered record quarterly sales over the holiday season and forecast continued strong demand, but the company also warned about the impact of the rising costs of components. Richard Kramer, senior analyst at Arete Research, discusses Apple's results with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

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image for news Apple Gives Upbeat Forecast, Warns of Rising Costs
Wall Street Roundup: Big Name Earnings
AAPL, META, MSFT, TSLA
Published: January 30, 2026 by: Seeking Alpha
Sentiment: Neutral

Microsoft (MSFT) and Meta (META) both beat earnings, but diverged post-report as MSFT fell 10% and META rose 10%, reflecting differing market sentiment on core execution and AI investment. Tesla (TSLA) and Apple (AAPL) both saw muted reactions; TSLA's narrative remains tech-driven despite declining deliveries, while AAPL's AI progress remains opaque despite record iPhone and services revenue.

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image for news Wall Street Roundup: Big Name Earnings
Apple earnings beat, iPhone strength drives optimism despite memory cost concerns
AAPL
Published: January 30, 2026 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, XETRA:APC) delivered a strong start to its fiscal 2026, with robust iPhone sales and record device installations driving better-than-expected revenue and profit for its first quarter, according to analysts, though rising memory costs could temper future gains. Apple reported total revenue of $143.8 billion for its first fiscal quarter, up 16% year-on-year and above Wall Street estimates of $138.4 billion.

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image for news Apple earnings beat, iPhone strength drives optimism despite memory cost concerns

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.