Apple shares just hit a record. Here's how trader Mike Khouw is playing the move
Even as broader tech names and momentum plays have faltered, Apple has hit new all-time highs.
CNBC7/29/2026Positive
AAPL
Apple Inc.NASDAQTECHNOLOGYCONSUMER ELECTRONICS
Key Statistics
Market Cap
$4.99T
P/E Ratio
40.83
EPS
$8.33
Beta
1.10
52W High
$342.89
52W Low
$200.70
50-Day MA
$307.83
200-Day MA
$276.79
Dividend Yield
0.31%
Profit Margin
27.20%
Forward P/E
35.21
PEG Ratio
2.71
About Apple Inc.
Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue (totalling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, along with Amazon, Google, Microsoft, and Facebook.
Fundamentals
| Revenue (TTM) | $451.44B |
| Gross Profit (TTM) | $216.07B |
| EBITDA | $159.98B |
| Operating Margin | 32.30% |
| Return on Equity | 141.50% |
| Return on Assets | 26.20% |
| Revenue/Share (TTM) | $30.53 |
| Book Value | $7.26 |
| Price-to-Book | 46.47 |
| Price-to-Sales (TTM) | 11.06 |
| EV/Revenue | 11.0 |
| EV/EBITDA | 31.03 |
| Quarterly Earnings Growth (YoY) | 21.80% |
| Quarterly Revenue Growth (YoY) | 16.60% |
| Shares Outstanding | $14.69B |
| Float | $14.66B |
| % Insiders | 1.63% |
| % Institutions | 66.50% |
Historical Volatility
HV 10-Day
30.73%
HV 20-Day
28.00%
HV 30-Day
33.05%
HV 60-Day
28.85%
HV Rank
93.7%
Volatility is currently contracting
Analyst Ratings
Consensus ($319.72 target)
6
Strong Buy22
Buy16
Hold1
Sell2
Strong SellLatest News
Apple's Q3 Earnings: Strong iPhone 17 Shipment to Aid Top-Line Growth
AAPL's fiscal Q3 sales may gain from strong iPhone 17 demand, while Mac growth offsets tougher iPad comparisons and supply limits.
Zacks Investment Research7/29/2026Neutral
Apple says UK App Store proposal amounts to price regulation
Apple said on Wednesday that proposed UK rules governing its App Store would amount to price regulation, arguing that plans to loosen its control over in-app payments could undermine innovation and investment.
Reuters7/29/2026Negative
Apple Stock Is Pacing to Close With $5 Trillion Market Value for First Time
Apple stock is rising and on pace to end Wednesday's trading session with a market value above $5 trillion for the first time in the company's history.
Barrons7/29/2026Positive
$1,000 invested in Apple stock a month ago is now worth
Apple (NASDAQ: AAPL) has reached a $5 trillion market cap, rising 21.5% over the past month and overtaking Nvidia(NASDAQ: NVDA) as the most valuable company, trading at $341.38 at the time of writing, July 29.
Finbold7/29/2026Positive
Apple Becomes a $5 Trillion Company. Here's What Comes Next
On July 28, 2026, Apple (NASDAQ:AAPL | AAPL Price Prediction) became the first U.S.
24/7 Wall Street7/29/2026Neutral
Tim Cook's last earnings call comes at momentous time for Apple with stock at record
Apple CEO Tim Cook is getting set for his last earnings call as the leader of the iPhone maker. The stock has rallied of late, briefly lifting the company's market cap past $5 trillion on Tuesday.
CNBC7/29/2026Positive
Apple is now letting you lease some of its most popular products—except for these bestsellers
Apple will now let you lease an iPhone for as little as $17.99 a month. Yes, you read that right.
Fast Company7/29/2026Neutral
Apple set for strongest June-quarter sales growth in 5 years
Apple's decision to hold iPhone prices steady is set to power its strongest June-quarter sales growth in five years, but investors will want to know how long it can resist an increase.
Reuters7/29/2026Positive
Apple Is Set to Report Earnings Thursday. Here's How Much The Stock Is Expected to Move
Apple is set to report earnings after the closing bell Thursday, with traders expecting the iPhone maker's stock could extend its record-setting rally following the results.
Investopedia7/28/2026Positive
Turn research into an automated options-selling system
Tiblio connects your broker and runs your put-and-call-writing strategy for you — on AAPL and any ticker you trade — then tracks every position and per-strategy win rate.
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Data last updated: 7/29/2026