AAPL

Fans of the company's products widely believe it will unveil a folding smartphone at its annual launch event on Wednesday.

John Ternus has been Apple's CEO for all of eight days, counting weekends, which I'm sure he worked. This coming Wednesday he headlines his first keynote, an event Apple has titled “Surprise and shine.

Apple could be one day away from unveiling a new iPhone capable of generating $14 billion in quarterly revenue, but Wall Street thinks the event could become a sell-the-news moment. Morgan Stanley expects Apple's first foldable iPhone to ship about 6.5 million units in the December quarter, generating roughly $14 billion, or 16% of iPhone revenue.

It's a big start to September for Apple (AAPL) as John Ternus takes over as CEO ahead of its "Surprise and Shine" event on September 9. Josh Taves sees Ternus' tenure being one that focuses more on hardware than any prior company leader.

Wall Street loves a rocket, but the real satellite race is being fought in radio waves.

It's finally happening — this week, we are (probably) about to see Apple's first foldable iPhone, more than five years after Samsung launched its first foldable phone.

Ahead of Wednesday's launch, AAPL faces a tricky mix: strong demand, rising costs, tight supply, and a premium stock valuation.

Apple is preparing for a closely watched product launch on Sept. 9, with the company expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone.

Apple quietly broke its own product release playbook, and most investors scrolled right past the announcement without realizing what it signals for the decade ahead.

Wall Street obsesses over the hyperscalers burning billions on AI infrastructure, but one mega-cap with 2.5 billion active devices keeps getting left out of the conversation, and that oversight may be exactly where the opportunity hides.