Apple Inc. (AAPL)
Automate Your Wheel Strategy on AAPL
With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 47.3958
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3153544812000.0
- FreeCF/Share 6.5683
- PFCF 32.0202
- PE 32.539
- Debt/Assets 0.2964
- DivYield 0.0048
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
| Downgrade | AAPL | Needham | Buy | Hold | -- | -- | June 4, 2025 |
| Reiterated | AAPL | TD Cowen | -- | Buy | $290 | $275 | May 2, 2025 |
| Downgrade | AAPL | Rosenblatt | Buy | Neutral | -- | $217 | May 2, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $170.62 | May 2, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $260 | $245 | May 2, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $197 | $173 | April 30, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $215 | April 30, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 29, 2025 |
News
Apple, Visa and Mastercard Antitrust Lawsuit Tossed by Federal Judge
Published: July 10, 2025 by: PYMNTS
Sentiment: Positive
Apple, Visa and Mastercard reportedly won a legal victory in an antitrust lawsuit. The tech giant and the two payment firms convinced a federal judge to dismiss the lawsuit accusing them of colluding to stifle competition, Reuters reported Thursday (July 10).
Read More
How to play Apple shares and big bank earnings as the stock market hits another record
Published: July 10, 2025 by: Market Watch
Sentiment: Neutral
U.S. stocks are overbought — but overbought does not mean sell.
Read More
Here's who could replace Tim Cook as Apple's CEO
Published: July 10, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins the "Power Lunch" team to discuss Apple CEO Tim Cook's future with the company, Apple's AI struggles and more.
Read More
Nvidia, Microsoft, Apple Smash $10 Trillion—Is This Peak Tech?
Published: July 10, 2025 by: Benzinga
Sentiment: Positive
Tech's Big Three just hit a mind-bending milestone: Nvidia Corp NVDA, Microsoft Corp MSFT and Apple Inc AAPL are now worth a combined $10.87 trillion – more than triple their $3.49 trillion combined value just five years ago.
Read More
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
Published: July 10, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 10, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …
Read More
Apple faces pressure to accelerate AI strategy with potential Perplexity acquisition
Published: July 09, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) risks falling behind in the fast-moving artificial intelligence race unless it acts quickly, Wedbush analysts said on Wednesday, urging the tech giant to acquire AI search engine Perplexity to bolster its AI platform. Despite boasting the world's largest consumer installed base with 2.4 billion iOS devices and 1.5 billion iPhones, Apple has lagged behind AI leaders such as Nvidia, Microsoft, Alphabet, Amazon, Meta, OpenAI and Oracle, the firm said in a note.
Read More
AAPL Investor Notice: Robbins LLP Reminds Stockholders of the Class Action Lawsuit Against Apple, Inc.
Published: July 09, 2025 by: GlobeNewsWire
Sentiment: Neutral
SAN DIEGO, July 09, 2025 (GLOBE NEWSWIRE) -- Robbins LLP reminds stockholders that a class action was filed on behalf of all investors who purchased or acquired Apple, Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025. Apple is a multinational technology company that engages primarily in the business of smart-device and computer design and manufacturing, entertainment and artificial intelligence ("AI").
Read More
Should Apple replace Tim Cook as CEO? These analysts want a dramatic change.
Published: July 09, 2025 by: Market Watch
Sentiment: Negative
Analysts at LightShed think Apple would benefit from a CEO more focused on the product side of the business — or it risks missing out on the AI boom.
Read More
Apple in talks to acquire US Formula 1 broadcast rights, potentially replacing ESPN: report
Published: July 09, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is in discussions to acquire the US broadcast rights for Formula 1, potentially replacing ESPN as the current rights holder when its contract expires after the 2025 season, according to a report from The Financial Times on Wednesday. Per the report, which cited sources familiar with the matter, Apple's interest in Formula 1 is part of a broader push to expand its presence in live sports broadcasting.
Read More
iPhone Recovering Ground in China: Buy, Sell or Hold the AAPL Stock?
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Neutral
Although Apple iPhone recovers some ground in China, stiff competition and stretched valuation make the stock a risky bet for investors.
Read More
Apple looks to bid on becoming US home for Formula 1
Published: July 09, 2025 by: TechCrunch
Sentiment: Positive
Formula 1 could have a new U.S. streaming service home soon. Apple is in talks to purchase the rights as it looks to further invest in live sports, the Financial Times reports.
Read More
Samsung's Latest Foldables Aim for Mainstream Appeal Ahead of Apple's Debut
Published: July 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Samsung introduced three new foldable smartphones in an effort to cement its grip on the category before Apple enters the chat next year. Samantha Kelly explains the new lineup and what to expect -------- Like this video?
Read More
Apple's AI Lag Is Coming To An End
Published: July 09, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc. is lagging in AI, but I think the negatives are priced in and see the company moving in the right direction. Technical setup suggests consolidation or a pullback, with strong support at $204. I see this as a compelling re-entry point before sentiment improves. Recent sales growth in China, driven by promotions and new models, signals potential for a broader recovery if momentum is sustained.
Read More
Nvidia briefly becomes the first $4 trillion company. How it beat Microsoft and Apple to the crown.
Published: July 09, 2025 by: Market Watch
Sentiment: Positive
The chip maker's stock touched an intraday level needed to achieve a $4 trillion market cap, but has since pulled back slightly.
Read More
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 9, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
Read More
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 9, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
Read More
Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
Published: July 08, 2025 by: Yahoo Finance
Sentiment: Neutral
BlackRock's chief investment and portfolio strategist for the Americas, Gargi Chaudhuri, joins Opening Bid with Yahoo Finance Executive Editor Brian Sozzi to take a closer look at the market on Tuesday, July 8. As Trump's trade policy evolves, Yahoo Finance Technology Editor Dan Howley examines the impact of tariffs on Apple.
Read More
"This is a Race:" NVDA Speeds Ahead in A.I., AAPL & Samsung Hit the Brakes
Published: July 08, 2025 by: Schwab Network
Sentiment: Positive
Daniel Rubino of @WindowsCentral says Nvidia (NVDA) is doing "quite well" in the A.I. space as companies start applying the tech to everyday life.
Read More
Mark Zuckerberg's Meta pays ‘tens of millions of dollars' to poach top Apple AI exec — adding to murderers' row of new hires
Published: July 08, 2025 by: New York Post
Sentiment: Positive
Mark Zuckerberg's Meta has reportedly poached one of Apple's top artificial intelligence researchers as part of its ongoing hiring spree.
Read More
Meta lures Apple AI executive with reported eight-figure offer
Published: July 08, 2025 by: Proactive Investors
Sentiment: Positive
Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB) has hired Apple Inc (NASDAQ:AAPL, ETR:APC) head of AI models, Ruoming Pang, to lead its newly formed superintelligence unit, Bloomberg reported on Monday, in the latest sign of intensifying competition among Big Tech firms for top artificial intelligence talent. Pang, who led Apple's 100-person foundation models team responsible for the company's Apple Intelligence and Siri features, is reportedly joining Meta in a deal valued at tens of millions of dollars per year.
Read More
Trump advisor Peter Navarro blasts Tim Cook for making iPhones in China
Published: July 07, 2025 by: New York Post
Sentiment: Negative
The outburst intensified pressure by the Trump administration for Apple to bring back manufacturing to the United States.
Read More
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , July 7, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
Read More
Apple appeals €500M EU fine over App Store practices
Published: July 07, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) has filed an appeal against a €500 million (US$586 million) fine imposed by the European Union for allegedly violating the Digital Markets Act (DMA), escalating a major dispute between the iPhone maker and EU regulators over competition in the app space. The European Commission issued the fine in April, then stating that Apple's restrictions on app developers prevented them from informing users about alternative and potentially cheaper purchasing options outside of the App Store.
Read More
Trump advisor Navarro rips Apple's Tim Cook on not moving production out of China fast enough
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative
White House trade advisor Peter Navarro chastised Apple CEO Tim Cook on Monday over the company's response to pressure from the Trump administration to make more of its products outside of China. “Going back to the first Trump term, Tim Cook has continually asked for more time in order to move his factories out of China,” Navarro said in an interview on CNBC's “Squawk on the Street.
Read More
'F1' is Apple's highest-grossing theatrical film ever
Published: July 07, 2025 by: CNBC
Sentiment: Positive
Apple's "F1: The Movie" has generated more than $293 million at the global box office, the most of any film released theatrically by the company. "F1" has generated $60 million of its total global haul from IMAX theaters, a little more than 20% of its total gross so far.
Read More
Apple appeals European Union's $587 million antitrust fine in escalating showdown
Published: July 07, 2025 by: New York Post
Sentiment: Negative
Apple filed an appeal over the European Union's $587 million fine on Monday – escalating a showdown over enforcement of a sweeping antitrust law targeting Big Tech firms.
Read More
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Published: July 07, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 07, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?
Read More
Lawsuit Alert: Investors who lost over $250,000 with shares of Apple Inc. (NASDAQ: AAPL) should contact the Shareholders Foundation
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral
SAN DIEGO , July 7, 2025 /PRNewswire/ -- The Shareholders Foundation, Inc. announces that a lawsuit is pending for certain investors in Apple Inc. (NASDAQ: AAPL) shares. Investors who purchased in excess of $250,000 in shares of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, have certain options and there are short and strict deadlines running.
Read More
Peter Navarro: 'Inconceivable' that Apple could not produce iPhones outside China
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative
Peter Navarro, White House Senior Counselor for trade and manufacturing, joins CNBC's 'Squawk on the Street' to discuss his view on the Federal Reserve's rate policy, manufacturing, and more.
Read More
Apple Fights $580 Million App Store Fine in Europe
Published: July 07, 2025 by: PYMNTS
Sentiment: Negative
Apple has appealed what it calls an “unlawful” $580 million fine from the European Union. [contact-form-7] “We believe the European Commission's decision — and their unprecedented fine — go far beyond what the law requires,” the tech giant said in a statement on Monday, per a report by Bloomberg News.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000