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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 51.7699
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3393720451208.9995
- FreeCF/Share 6.4541
- PFCF 35.2836
- PE 34.3273
- Debt/Assets 0.3068
- DivYield 0.0045
- ROE 1.5492
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $240 | $250 | Aug. 7, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
News
France says Apple notified victims of new spyware attacks
Published: September 11, 2025 by: TechCrunch
Sentiment: Negative
Apple has notified a number of individuals that their devices were targeted in a spyware campaign, according to the French government.
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Apple Stock Making Ground After Post-Event Woes
Published: September 11, 2025 by: Schaeffers Research
Sentiment: Positive
Shares of Apple Inc (NASDAQ:AAPL) are up 0.4% to trade at $227.75 at last check, cutting into the losses of its previous two days.
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Leading bank sees 13% upside as Apple raises the stakes on premium iPhones
Published: September 11, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc's (NASDAQ:AAPL, ETR:APC) latest product showcase left few surprises, but Goldman Sachs thinks the mix of incremental improvements and quiet price shifts will keep demand ticking over. The broker remains a buyer of the stock with a $266 price target, implying 13.5% upside from the current $234.35.
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Apple Inc. (AAPL) Apple Event Call (Transcript)
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. (NASDAQ:AAPL ) Apple Event Call Company Participants Timothy Cook - CEO & Director Presentation Timothy Cook CEO & Director Good morning. Welcome to Apple Park.
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Can Apple's Latest iPhones and iPhone Air Improve Competitive Prowess?
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL unveils iPhone 17 lineup and its thinnest iPhone Air yet, aiming to lift sales amid rising global smartphone competition.
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Don't let Apple's stock dip fool you. The iPhone 17 could power a big rally.
Published: September 10, 2025 by: Market Watch
Sentiment: Positive
Melius Research analyst Ben Reitzes believes Apple's stock could reach $290, boosted by increased revenues from its new iPhones.
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Fundamentally Apple is a great marketing company, says Arete's Richard Kramer
Published: September 10, 2025 by: CNBC Television
Sentiment: Neutral
Richard Kramer, Arete Research founder and senior analyst, joins 'Squawk Box' to discuss key takeaways from Apple's product launch event.
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Griffin: Apple's ecosystem is unmatched, keeping its U.S. dominance intact
Published: September 10, 2025 by: CNBC Television
Sentiment: Positive
Clay Griffin, research analyst at MoffettNathanson, says Apple's iPhone 17 is best in class but growth is the real challenge. Tariff shifts and a favorable Google ruling drove his upgrade to neutral.
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iPhone 17 event in 16 minutes
Published: September 09, 2025 by: The Verge
Sentiment: Positive
Apple just wrapped up its “awe-dropping event,” unveiling the new iPhone 17 and 17 Pro, which now features a camera bar that extends across the back of the phone. We also got a look at the iPhone Air, the thinnest iPhone ever, measuring just 5.6mm thick.
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Apple Announces iPhone 17 Models—What We Know About The Newest Products
Published: September 09, 2025 by: Forbes
Sentiment: Positive
Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here.
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Apple unveils pricing for new slate of products
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach reports on news regarding Apple.
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Apple Introduces iPhone 17, iPhone Air and Updated AirPods at Annual Event
Published: September 09, 2025 by: NYTimes
Sentiment: Positive
The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch.
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Apple launches slim iPhone 17 Air, new AirPods and Watch in holiday refresh
Published: September 09, 2025 by: Reuters
Sentiment: Positive
Apple unveiled a new generation of the iPhone, including a sleek model dubbed iPhone 17 Air, and several other devices on Tuesday, as it looks to drive upgrades and spur sales ahead of the holiday shopping season.
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Apple iPhone 17 Prices Start at $799
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple is out with its new lineup of iPhone 17 phones. The iPhone 17 Pro starts at $1,099, a $100 boost, but the storage was doubled so it sort of cancels out.
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Apple's problem is its incremental product launches, says The Futurum Group CEO Daniel Newman
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
Daniel Newman, The Futurum Group CEO, joins 'Power Lunch' to discuss if Apple's product launch is enough to boost the stock, what's key to the company's future and much more.
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Apple Announces the iPhone Air, Its Thinnest Ever
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple unveils the iPhone Air. The company calls it a "piece of the future.
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Apple Announces the iPhone Air, Its Thinnest Ever
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple unveils the iPhone Air. The company calls it a "piece of the future.
Read More
Apple Launches Its iPhone 17—What You Need to Know
Published: September 09, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) launched its latest iPhone lineup Tuesday, with a number of updates that CEO Tim Cook called the company's “biggest leap ever for iPhone."
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Apple unveils new iPhone lineup featuring the 17 and thinner iPhone Air
Published: September 09, 2025 by: Fox Business
Sentiment: Positive
Apple introduced a new iPhone Air as part of its updated iPhone lineup, which is a thinner model that's expected to be priced in the mid-range of Apple's iPhone variants.
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These are the stocks to watch during Apple's event
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Kristina Partsinevelos joins 'The Exchange' to discuss the stocks to watch during Apple's event.
Read More
Apple announces iPhone 17
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.
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Plexo's Lo Toney gives his outlook on Apple as the company's event continues
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
Lo Toney, Plexo Capital founding managing partner, joins 'The Exchange' to discuss Apple leadership, the Apple iPhone event and outlook for the stock.
Read More
Apple announces iPhone Air
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.
Read More
People Will Get Into Apple Stores: Analyst Milanesi
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Carolina Milanesi, president and principal analyst at Creative Strategies, joins Ed Ludlow and Caroline Hyde live from Apple Park to discuss how hardware re-designs usually drive more upgrades from customers and what to expect from the iPhone 17. She speaks on "Bloomberg Technology.
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Apple Launches Its iPhone 17 Today—What You Need to Know
Published: September 09, 2025 by: Investopedia
Sentiment: Positive
Apple (AAPL) is set to launch its latest iPhones today, in what the tech giant has said will be “awe dropping,” though expectations are muted leading up to the event.
Read More
Small Business Index Ticks in Higher
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Neutral
Small Business Index Ticks in Higher.
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Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
Published: September 09, 2025 by: TechXplore
Sentiment: Neutral
Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that's added a potential price increase to the usual intrigue surrounding the annual evolution of the company's marquee product.
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XION launches Apple ID login for blockchain, dropping wallets and seed phrases
Published: September 09, 2025 by: GlobeNewsWire
Sentiment: Neutral
New York, NY, Sept. 09, 2025 (GLOBE NEWSWIRE) -- One-tap login replaces complex crypto, allowing users to sign in less than a minute
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Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral
Inflation remains at the center of investor attention, with Kevin Hincks pointing to this week's PPI and CPI prints on Wednesday and Thursday. He talks about how they will set the tone for inflation and the Fed's interest rate cutting cycle.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000