Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  MSFT  NVDA  SONY  TBCH  NXT  META  UEIC  TSM 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.195
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4095709524540.0
  • FreeCF/Share 6.6072
  • PFCF 41.4684
  • PE 36.9916
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Billionaire Warren Buffett Just Dumped 79 Million Shares of These 2 Favorite Stocks and Piled Into This Ultra-Safe Asset
AAPL, BAC
Published: December 10, 2025 by: 24/7 Wall Street
Sentiment: Positive

Warren Buffett is not your typical investor, and his moves have been out of the ordinary in the past few years.

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image for news Billionaire Warren Buffett Just Dumped 79 Million Shares of These 2 Favorite Stocks and Piled Into This Ultra-Safe Asset
Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy
AAPL
Published: December 10, 2025 by: MarketBeat
Sentiment: Neutral

Like many stocks in 2025, Magnificent Seven constituent Apple NASDAQ: AAPL has experienced a volatile year. Shares were down as much as 31% in April, driven by Liberation Day tariff fears.

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image for news Apple Stock Could Surge on Record iPhone Sales and Bold AI Strategy
Addigy Apple MDM Wins Compliance Solution of the Year
AAPL
Published: December 10, 2025 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy, the leader in Apple device management for IT teams and managed service providers (MSPs), today announced it has been named a Best in Biz 2025 Silver winner for Most Innovative Compliance Solution of the Year. The company, which also recently received MDM Excellence and Best ROI awards for its Mobile Device Management platform, was honored for providing the industry's only real-time, one-click benchmarks that slash Apple device compliance time from months to minut.

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image for news Addigy Apple MDM Wins Compliance Solution of the Year
Apple chip leader Johny Srouji squashes exit rumors
AAPL
Published: December 08, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach reports on the latest news surrounding Apple chip leader Johny Srouji.

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image for news Apple chip leader Johny Srouji squashes exit rumors
Apple's chip boss squashes exit rumors, says he's not leaving the company
AAPL
Published: December 08, 2025 by: CNBC
Sentiment: Positive

Apple chip leader Johny Srouji said in a memo to staff on Monday that he doesn't plan on leaving the company. Bloomberg reported on Saturday that Srouji had told CEO Tim Cook that he was considering leaving.

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image for news Apple's chip boss squashes exit rumors, says he's not leaving the company
Wall Street analysts update Apple stock price
AAPL
Published: December 08, 2025 by: Finbold
Sentiment: Positive

A section of Wall Street has turned bullish on Apple (NASDAQ: AAPL) stock, citing expectations of renewed momentum as the company increases its focus on artificial intelligence.

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image for news Wall Street analysts update Apple stock price
Apple executive turnover: Evercore's Amit Daryanani on what's next for the tech giant
AAPL
Published: December 08, 2025 by: CNBC Television
Sentiment: Neutral

Amit Daryanani, Evercore IT hardware and networking equipment senior analyst, joins 'Squawk Box' to discuss the wave of executive departures at Apple, impact on the tech giant's long-term plans, and more

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image for news Apple executive turnover: Evercore's Amit Daryanani on what's next for the tech giant
"Leadership Messengers" Podcast Hits #58 in the World on Apple Podcasts in Society and Culture Category
AAPL
Published: December 08, 2025 by: Newsfile Corp
Sentiment: Neutral

Hosted by Ovidilio (Ovi) Vasquez, the podcast offers deep insights from leaders in education, business, and beyond. Santa Rosa, California--(Newsfile Corp. - December 8, 2025) - The Leadership Messengers podcast has reached a significant milestone, ranking #58 in the Society and Culture category on Apple Podcasts worldwide.

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image for news "Leadership Messengers" Podcast Hits #58 in the World on Apple Podcasts in Society and Culture Category
App That Tracks ICE Raids Sues U.S., Saying Officials Pressured Apple to Remove It
AAPL
Published: December 08, 2025 by: NYTimes
Sentiment: Neutral

The developer of ICEBlock, which notifies users of ICE agent sightings, said Attorney General Pam Bondi censored his free speech.

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image for news App That Tracks ICE Raids Sues U.S., Saying Officials Pressured Apple to Remove It
Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock
AAPL
Published: December 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock
Is Apple headed for an AI-led resurgence?
AAPL
Published: December 08, 2025 by: Proactive Investors
Sentiment: Positive

Wedbush has lifted its price target on Apple Inc (NASDAQ:AAPL, XETRA:APC)to $350 from $320, arguing that 2026 is shaping up to be a pivotal year in which the company finally joins the front rank of the artificial intelligence race. In a detailed note, the broker says strong iPhone 17 sales, including in China, point to Apple outperforming revenue expectations for the December quarter and heading into the new year with momentum.

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image for news Is Apple headed for an AI-led resurgence?
Options Corner: Dan Ives Boosts AAPL Price Target
AAPL
Published: December 08, 2025 by: Schwab Network
Sentiment: Positive

It's no secret Dan Ives is a tech bull, though he sees even more upside from his previous price target on Apple (AAPL). The Wedbush analysts now sees $350 in the cards for the Mag 7 stock, up from $320.

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image for news Options Corner: Dan Ives Boosts AAPL Price Target
US lawmakers press Google, Apple to remove apps tracking immigration agents
AAPL, GOOG, GOOGL
Published: December 05, 2025 by: Reuters
Sentiment: Negative

The House Committee on Homeland Security has asked Google and Apple to detail what steps they are taking to remove mobile applications that allow users to track federal immigration officers.

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image for news US lawmakers press Google, Apple to remove apps tracking immigration agents
How Apple Stock Can Break $300
AAPL
Published: December 05, 2025 by: Forbes
Sentiment: Positive

Apple (AAPL) has an impressive history of swift increases, with rallies exceeding 30% within a period of less than two months during years like 2010, 2019, and 2024. Significantly, there were two instances where gains surpassed 50% within about two months, specifically in 2012 and 2020.

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image for news How Apple Stock Can Break $300
2 companies to hit $5 trillion market cap in 2026
AAPL, NVDA
Published: December 04, 2025 by: Finbold
Sentiment: Positive

Nvidia (NASDAQ: NVDA) and Apple (NASDAQ: AAPL) are emerging as the two strongest candidates to reach, or in Nvidia's case revisit, a $5 trillion market capitalization in 2026, according to the latest market data and analyst forecasts reviewed by Finbold.

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image for news 2 companies to hit $5 trillion market cap in 2026
Apple iPhone 17 Sales Are Booming. Its Stock Is Hitting Record Highs Too.
AAPL
Published: December 03, 2025 by: Investopedia
Sentiment: Positive

A new report predicts worldwide smartphone shipments for 2025 will be up 1.5% from 2024, driven by a record-setting performance by Apple (AAPL).

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image for news Apple iPhone 17 Sales Are Booming. Its Stock Is Hitting Record Highs Too.
Apple is staging a 'phenomenal turnaround' in China thanks to the iPhone 17
AAPL
Published: December 03, 2025 by: Business Insider
Sentiment: Positive

Strong demand for the iPhone 17 is driving a turnaround for Apple in China. Research firm IDC found that Apple led smartphone shipments in China in October and November.

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image for news Apple is staging a 'phenomenal turnaround' in China thanks to the iPhone 17
5 Things to Know Before the Stock Market Opens
AAPL, AEO, MRVL
Published: December 03, 2025 by: Investopedia
Sentiment: Positive

Stock futures are slightly higher and bitcoin is rising as the market looks to add to yesterday's gains; AI company Anthropic is reportedly considering an initial public offering; Apple is expected to post its best year of iPhone sales thanks to strong demand in China; shares of Marvell Technologies are soaring after the chip company reported strong earnings; and American Eagle stock is surging after the retailer said its performance got a boost from its affiliations with Sydney Sweeney and Travis Kelce. Here's what you need to know today.

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image for news 5 Things to Know Before the Stock Market Opens
Former GOOGL Gemini Engineer Heads AAPL A.I. Amid Lagging Position
AAPL, GOOG, GOOGL
Published: December 02, 2025 by: Schwab Network
Sentiment: Neutral

John Giannandrea, Apple's (AAPL) A.I. chief, is stepping down and offering his seat to a former lead engineer for Alphabet's (GOOGL) Google Gemini.

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image for news Former GOOGL Gemini Engineer Heads AAPL A.I. Amid Lagging Position
Apple shakes up AI team as top exec John Giannandrea steps down
AAPL
Published: December 02, 2025 by: New York Post
Sentiment: Negative

Apple's artificial intelligence chief John Giannandrea is stepping down from his role as part of a major shakeup of the troubled division, the company announced late Monday.

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image for news Apple shakes up AI team as top exec John Giannandrea steps down
Peter Thiel Sells All His Nvidia Shares and Buys Microsoft and Apple Instead
AAPL, MSFT
Published: December 02, 2025 by: 24/7 Wall Street
Sentiment: Positive

Billionaire Peter Thiel runs the hedge fund Thiel Macro and is known for playing a significant role in identifying growth stocks.

Read More
image for news Peter Thiel Sells All His Nvidia Shares and Buys Microsoft and Apple Instead
Warren Buffett's 52% Portfolio Rests on These Three Dividend Giants
AAPL, AXP, BAC
Published: December 02, 2025 by: 24/7 Wall Street
Sentiment: Neutral

A globally recognized investor, Warren Buffett is one of the greatest investors of all time.

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image for news Warren Buffett's 52% Portfolio Rests on These Three Dividend Giants
Wall Street Bulls are Pounding the Table Over Amazon, Eli Lilly, and Apple
AAPL, AMZN, LLY
Published: December 02, 2025 by: 24/7 Wall Street
Sentiment: Positive

Analysts at Bernstein just reiterated an outperform rating on Apple (

Read More
image for news Wall Street Bulls are Pounding the Table Over Amazon, Eli Lilly, and Apple
Final Trades: Nike, Amazon, Delta Air Lines and Apple
AAPL, AMZN, DAL, NKE
Published: December 01, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

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image for news Final Trades: Nike, Amazon, Delta Air Lines and Apple
Here's Why Apple TV Might Be Netflix's Scariest Rival
AAPL
Published: November 28, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Netflix (NASDAQ:NFLX) has done a fantastic job of maintaining its economic moat and shutting out much of the competition that many thought would have a good shot at taking away the streaming king's crown.

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image for news Here's Why Apple TV Might Be Netflix's Scariest Rival
Apple will gain more AI functionality over time, says D.A. Davidson's Gil Luria
AAPL
Published: November 28, 2025 by: CNBC Television
Sentiment: Positive

Gil Luria, head of technology research at D.A. Davidson, joins CNBC's 'Squawk on the Street' to discuss Apple's outlook for this season, his take on Nvidia, and more.

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image for news Apple will gain more AI functionality over time, says D.A. Davidson's Gil Luria
Apple and nine more tech companies that have treated their shareholders like gold
AAAU, AAPL, BAR, DBP, DGL, GLD, GLDM, IAU, OUNZ, SGOL, UGL
Published: November 28, 2025 by: Market Watch
Sentiment: Positive

The iPhone maker leads the way for the sector in terms of dollars spent on stock buybacks. But other tech companies have reduced their share counts significantly, as well.

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image for news Apple and nine more tech companies that have treated their shareholders like gold
Apple beats out Samsung for first time in 14 years to become world's top smartphone seller
AAPL
Published: November 27, 2025 by: New York Post
Sentiment: Positive

Apple's smartphone shipments in 2025 are expected to top Samsung's for the first time in over a decade and become the world's leading seller of smartphones, according to a new report.

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image for news Apple beats out Samsung for first time in 14 years to become world's top smartphone seller
3 Millionaire-Maker Stocks to Buy Right Now
AAPL, GOOG, NFLX
Published: November 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

With a little more than a month left in this fiscal year, many investors are looking to rebalance their portfolios and reposition their holdings for what could be a more volatile year ahead.

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image for news 3 Millionaire-Maker Stocks to Buy Right Now
Wedbush's Dan Ives says AI boom is only beginning, names 10 stocks he sees as winners
AAPL, AMD, CRWD, GOOG, GOOGL, META, MSFT, NVDA, PANW, PLTR, TSLA
Published: November 27, 2025 by: Invezz
Sentiment: Positive

Artificial intelligence stocks are not overheating — they are just beginning to show their potential. That is the view of Wedbush Securities analyst Dan Ives, who says Wall Street bears are mistaking a rapid technological shift for exuberance.

Read More
image for news Wedbush's Dan Ives says AI boom is only beginning, names 10 stocks he sees as winners

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.