Apple Inc. (AAPL)

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News

Smartphone Market Facing 'Crisis Like No Other': IDC's Popal
AAPL, GOOG, GOOGL, SSNLF, XIACF, XIACY
Published: February 27, 2026 by: Bloomberg Technology
Sentiment: Negative

New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.

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image for news Smartphone Market Facing 'Crisis Like No Other': IDC's Popal
How to Fight AI? The ‘Rolex Effect' Could Lift Apple and Other Consumer Brands
AAPL
Published: February 27, 2026 by: Barrons
Sentiment: Positive

Swiss watchmakers survived the quartz revolution. Now strategists say Apple, Coca-Cola, and other top consumer brands could prove resilient against AI disruption thanks to strong emotional loyalty.

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image for news How to Fight AI? The ‘Rolex Effect' Could Lift Apple and Other Consumer Brands
Apple and Netflix team up to air Formula 1 Canadian Grand Prix
AAPL, NFLX
Published: February 27, 2026 by: TechCrunch
Sentiment: Positive

Apple and Netflix have entered a partnership to co-broadcast the Formula 1 Canadian Grand Prix, announced Thursday by Apple's senior vice president of services, Eddy Cue. For the first time, F1 fans in the U.S. will be able to watch the live race simultaneously on both Apple TV and Netflix.

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image for news Apple and Netflix team up to air Formula 1 Canadian Grand Prix
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: February 27, 2026 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Stocks Are Set for a February Slide. Can the Magnificent 7 Spark a March Rebound?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: February 27, 2026 by: Barrons
Sentiment: Neutral

The market's biggest stocks need to come alive if benchmarks are to book a solid first-quarter gain.

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image for news Stocks Are Set for a February Slide. Can the Magnificent 7 Spark a March Rebound?
Pain to Performance Podcast Breaks Into Apple Podcasts Top 100, Ranked #78 in Business
AAPL
Published: February 26, 2026 by: Newsfile Corp
Sentiment: Neutral

Hosted by Bradlee Morgan, the show is quickly becoming a go-to resource for professionals and high performers seeking expert-led conversations on pain science, nervous system health, and sustainable performance. Forsyth County, Georgia--(Newsfile Corp. - February 26, 2026) - Pain to Performance podcast, hosted by Bradlee Morgan, has broken into the top 100 on Apple Podcasts in the Business category, currently ranked #78.

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image for news Pain to Performance Podcast Breaks Into Apple Podcasts Top 100, Ranked #78 in Business
Apple vs. Adobe: Which AI-Driven Tech Stock Has an Edge Now?
AAPL, ADBE
Published: February 26, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL's AI push, fueled by its Google collaboration and Apple Intelligence rollout, could give it the edge over ADBE despite a richer valuation.

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image for news Apple vs. Adobe: Which AI-Driven Tech Stock Has an Edge Now?
Netflix and Apple TV join forces on F1 content
AAPL, NFLX
Published: February 26, 2026 by: Reuters
Sentiment: Positive

Netflix will broadcast the Canadian Formula One Grand Prix live to U.S. viewers in May as part of a deal that makes season eight of its hit docu-series 'Drive to Survive' available for streaming on Apple TV.

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image for news Netflix and Apple TV join forces on F1 content
Apple seeks dismissal of fraud lawsuit over Siri AI, Epic injunction
AAPL
Published: February 26, 2026 by: Reuters
Sentiment: Negative

Apple urged a federal judge to dismiss a proposed class action claiming it defrauded shareholders twice, by overstating the artificial intelligence capabilities of its Siri voice assistant and falsely representing its compliance with an injunction governing commissions on app sales.

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image for news Apple seeks dismissal of fraud lawsuit over Siri AI, Epic injunction
US lawmakers want UK briefing on backdoor order to Apple
AAPL
Published: February 25, 2026 by: Reuters
Sentiment: Neutral

U.S. House Judiciary Chair Jim Jordan and Foreign Affairs Chair Brian Mast on Wednesday asked the British government to brief them on its order to Apple to create a back door to its encrypted user data so they could better understand the British move.

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image for news US lawmakers want UK briefing on backdoor order to Apple
Big Tech companies to meet Trump at White House to sign pledge on data center power costs
AAPL, AMZN, GOOGL, META, MSFT, ORCL
Published: February 25, 2026 by: CNBC
Sentiment: Positive

The companies attending the March 4 meeting include Amazon, Google, Meta, Microsoft, xAI, Oracle and OpenAI, a White House official confirmed.

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image for news Big Tech companies to meet Trump at White House to sign pledge on data center power costs
Apple Needs to Copy Samsung's New Security Smartphone Screen ASAP
AAPL, SSNLF
Published: February 25, 2026 by: WSJ
Sentiment: Negative

Our whole lives flash across our smartphone's display—bank balances, passwords and much, much more. This new tech could keep us safer.

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image for news Apple Needs to Copy Samsung's New Security Smartphone Screen ASAP
Samsung's S26 gives an advance look at what the Google-powered Apple Siri could do
AAPL, GOOG, GOOGL, SSNLF
Published: February 25, 2026 by: CNBC
Sentiment: Positive

Samsung's S26 is the first phone where Google's Gemini can autonomously operate third-party apps like Uber on a user's behalf. The phone blends three separate AI systems with Gemini, Perplexity and Samsung's own upgraded Bixby.

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image for news Samsung's S26 gives an advance look at what the Google-powered Apple Siri could do
The Big 3: GLD, IBIT, AAPL
AAPL, GLD, IBIT
Published: February 25, 2026 by: Schwab Network
Sentiment: Neutral

Gold has room for another bid, according to @Theotrade's Don Kaufman, who offers a bullish options trade for the SPDR Gold Shares ETF (GLD). However, he has bearish options trades for the iShares Bitcoin Trust ETF (IBIT) and Apple (AAPL).

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image for news The Big 3: GLD, IBIT, AAPL
What I Saw Inside Apple's Effort to Rebuild the U.S. Chip Supply Chain
AAPL
Published: February 25, 2026 by: WSJ
Sentiment: Positive

The iPhone maker and its suppliers have begun to develop U.S. manufacturing capabilities for chips, a crucial goal of two U.S. presidents.

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image for news What I Saw Inside Apple's Effort to Rebuild the U.S. Chip Supply Chain
Apple expands US manufacturing with Texas push
AAPL
Published: February 25, 2026 by: Fox Business
Sentiment: Positive

Apple is expanding its Houston campus to assemble Mac minis and increase AI server output, deepening its U.S. manufacturing presence and workforce training efforts.

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image for news Apple expands US manufacturing with Texas push
AMZN, AAPL and GOOG Forecasts – Tech Stocks Looking to Continue Upside
AAPL, AMZN, GOOG, GOOGL
Published: February 25, 2026 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look like they are trying to continue the overall positive trend that they have been in recently.

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image for news AMZN, AAPL and GOOG Forecasts – Tech Stocks Looking to Continue Upside
2026 Golden Apple Awards for Excellence in Teaching Finalists Announced
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

CHICAGO--(BUSINESS WIRE)--The Golden Apple Foundation, a leading nonprofit committed to preparing, honoring, and mentoring educators who advance educational opportunities for students, today announced the 2026 finalists for the prestigious Golden Apple Awards for Excellence in Teaching. A highly competitive award process resulted in the selection of 30 4th-8th-grade teacher finalists out of nearly 600 nominations. Complete list of 2026 Golden Apple Award for Excellence in Teaching finalists “Ex.

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image for news 2026 Golden Apple Awards for Excellence in Teaching Finalists Announced
MSPs and Enterprise IT Leaders Accelerate Adoption of Addigy to Secure Apple Fleets at Scale
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's 2025 results showcase Apple MDM device security and management innovations at scale, plus customer satisfaction outperforming the industry.

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image for news MSPs and Enterprise IT Leaders Accelerate Adoption of Addigy to Secure Apple Fleets at Scale
MSPs and Enterprise IT Leaders Accelerate Adoption of Addigy to Secure Apple Fleets at Scale
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's 2025 results showcase Apple MDM device security and management innovations at scale, plus customer satisfaction outperforming the industry.

Read More
image for news MSPs and Enterprise IT Leaders Accelerate Adoption of Addigy to Secure Apple Fleets at Scale
Maxio Adds Apple Pay to Accelerate Cash Collection for B2B SaaS and AI Companies
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

ATLANTA--(BUSINESS WIRE)--Maxio announces Apple Pay support within Maxio Payments, enabling businesses to collect payment faster and more securely.

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image for news Maxio Adds Apple Pay to Accelerate Cash Collection for B2B SaaS and AI Companies
2026 Golden Apple Awards for Excellence in Teaching Finalists Announced
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

CHICAGO--(BUSINESS WIRE)--The Golden Apple Foundation, a leading nonprofit committed to preparing, honoring, and mentoring educators who advance educational opportunities for students, today announced the 2026 finalists for the prestigious Golden Apple Awards for Excellence in Teaching. A highly competitive award process resulted in the selection of 30 4th-8th-grade teacher finalists out of nearly 600 nominations. Complete list of 2026 Golden Apple Award for Excellence in Teaching finalists “Ex.

Read More
image for news 2026 Golden Apple Awards for Excellence in Teaching Finalists Announced
Maxio Adds Apple Pay to Accelerate Cash Collection for B2B SaaS and AI Companies
AAPL
Published: February 25, 2026 by: Business Wire
Sentiment: Neutral

ATLANTA--(BUSINESS WIRE)--Maxio announces Apple Pay support within Maxio Payments, enabling businesses to collect payment faster and more securely.

Read More
image for news Maxio Adds Apple Pay to Accelerate Cash Collection for B2B SaaS and AI Companies
Apple to move some Mac Mini production to U.S. this year as part of effort to boost domestic manufacturing
AAPL
Published: February 24, 2026 by: CNBC
Sentiment: Positive

Apple said it's moving some of the manufacturing for its Mac Mini to the U.S. as a part of a previously announced $600 billion commitment to domestic manufacturing. The company said it's expanding plans for a Houston production facility.

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image for news Apple to move some Mac Mini production to U.S. this year as part of effort to boost domestic manufacturing
Have Mag 7 Stocks Transformed into GARP Plays?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Negative

While market skeptics are quick to scream "bubble"at any sign of concentrated market leadership, the underlying fundamentals of today's tech titans tell a more nuanced story.

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image for news Have Mag 7 Stocks Transformed into GARP Plays?
Apple's Services Growth Ride on Strong Content & Games: What's Ahead?
AAPL
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL's Services arm gains steam with MLS streaming, exclusive Arcade launches, Podcast upgrades and record revenues, but faces rising competition.

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image for news Apple's Services Growth Ride on Strong Content & Games: What's Ahead?
Your next Mac Mini might be made in the US
AAPL
Published: February 24, 2026 by: Business Insider
Sentiment: Positive

Apple is expanding its US manufacturing by making some of its Mac Mini computers in Houston, starting later this year. Apple is expected to create thousands of jobs by ramping up AI server manufacturing.

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image for news Your next Mac Mini might be made in the US
Apple shareholders reject shareholder proposal asking for report on China entanglements
AAPL
Published: February 24, 2026 by: Reuters
Sentiment: Neutral

Apple shareholders on Tuesday rejected a proposal to report on the company's dependence on China to manufacture a bulk of its products.

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image for news Apple shareholders reject shareholder proposal asking for report on China entanglements
Apple's Stock Recovery Is No Recovery At All
AAPL
Published: February 23, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Apple's (NASDAQ: AAPL | AAPL Price Prediction) stock has partially recovered from a sell-off that hit other large tech companies harder, because they are “dumping” hundreds of billions of dollars into data centers.

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image for news Apple's Stock Recovery Is No Recovery At All
Apple: The 2.5 Billion Device Machine
AAPL
Published: February 23, 2026 by: Seeking Alpha
Sentiment: Positive

Apple's installed base surpassed 2.5 billion devices, driving recurring monetization and ecosystem expansion across all major geographic regions. Q1 revenue reached $143.8 billion, up 16% year over year, fueled by iPhone growth and services strength. Services revenue hit a record $30 billion, growing 14% annually with gross margins of 76.5%.

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image for news Apple: The 2.5 Billion Device Machine

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.