Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 44.1274
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 2936079564000.0
- FreeCF/Share 6.5683
- PFCF 29.8122
- PE 30.2952
- Debt/Assets 0.2964
- DivYield 0.0051
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Needham | Buy | Hold | -- | -- | June 4, 2025 |
| Reiterated | AAPL | TD Cowen | -- | Buy | $290 | $275 | May 2, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $170.62 | May 2, 2025 |
| Downgrade | AAPL | Rosenblatt | Buy | Neutral | -- | $217 | May 2, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $260 | $245 | May 2, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $197 | $173 | April 30, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $215 | April 30, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 29, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 28, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $250 | $240 | April 24, 2025 |
News
Apple (AAPL) Rises As Market Takes a Dip: Key Facts
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple (AAPL) concluded the recent trading session at $201.00, signifying a +2.25% move from its prior day's close.
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Apple sued by shareholdrs, accues of lying about AI progress — causing iPhone sales, stock to slump
Published: June 20, 2025 by: New York Post
Sentiment: Neutral
Shareholders said the truth began to emerge on March 7 when Apple delayed some Siri upgrades to 2026, and continued through this year's Worldwide Developers Conference when Apple's assessment of its AI progress disappointed analysts.
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Apple reportedly held internal talks about buying AI firm Perplexity
Published: June 20, 2025 by: CNBC Television
Sentiment: Positive
'Fast Money' traders react to a report Apple held internal talks about buying AI firm Perplexity.
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Apple sued by shareholders over AI disclosures
Published: June 20, 2025 by: Reuters
Sentiment: Negative
Apple was sued by shareholders in a proposed class action on Friday, accusing it of downplaying the time needed to integrate advanced artificial intelligence-based features into its Siri assistant, hurting iPhone sales and its stock price.
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If I Could Only Buy 2 Dividend Stocks: June's Top Picks For Global Diversification
Published: June 20, 2025 by: Seeking Alpha
Sentiment: Positive
I added Allianz and LVMH to The Dividend Income Accelerator Portfolio for their blend of dividend yield, growth, and financial strength. Both companies offer strong dividend growth potential—Allianz with a Dividend Yield [FWD] of 4.31%, and LVMH with a Dividend Yield [FWD] of 3.19%—plus robust long-term growth prospects. These additions improve our portfolio's potential risk-adjusted returns, valuation, and global diversification, aligning with our strategy of balancing income and growth.
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Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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Apple taps generative AI to accelerate chip design and boost AI infrastructure
Published: June 19, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is beginning to use generative artificial intelligence to streamline the design of the chips that power its devices, a move the company says could significantly reduce complexity and boost productivity. “Generative AI techniques have a high potential in getting more design work in less time,” Johny Srouji, Apple's senior vice president of hardware technologies, said during a recent speech in Belgium.
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Apple May Sell Folding iPhone to Jump-Start Troubled Sales
Published: June 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Apple Inc. (NASDAQ: AAPL) may launch an expensive folding iPhone.
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Apple: Quiet After WWDC
Published: June 18, 2025 by: Seeking Alpha
Sentiment: Positive
Apple is lagging on its AI strategy, and funds are most likely rotating capital elsewhere in the Mag 7 group. Momentum is clearly not on Apple's side post WWDC 2025. That said, I'm projecting upside for Q2 earnings after a strong 15% jump in global iPhone sales during April and May. I'm also keeping a close eye on the upcoming iPhone 17 launch. If it beats expectations, I believe sentiment will improve quickly and the share price will reflect it.
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Adobe vs. Apple: Which AI-Driven Tech Stock is a Better Buy Now?
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
Adobe ADBE and Apple AAPL are infusing artificial intelligence (AI) into their core offerings. While Adobe is incorporating AI into its creative products, Apple is adding Apple Intelligence to its core operating systems that power iPhone, iPad, Mac and Wearables.
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Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
Published: June 17, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / June 17, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Soft Baked, Snackable, and Ready for Backpacks — New Mott's Apple Filled Bars Come in 3 Fruity Flavors for Summer Adventures and Back-to-School Snacking
Published: June 17, 2025 by: Business Wire
Sentiment: Neutral
MINNEAPOLIS--(BUSINESS WIRE)--Morning routines should be filled with yums, not crumbs – so Mott's is expanding its Soft Baked line with new Apple Filled Bars to meet parents on-the-go. Whether families are hitting the road this summer or already thinking about school lunches this fall, these flavorful bars offer easy cleanup. They're a must-have for backpacks, lunchboxes and everything in between. Mott's new Soft Baked Apple Filled Bars are made with real fruit*, wrapped in a chewy whole wheat.
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Apple Is Resilient, But Buybacks Are Diverting Capital From Its Moat (Upgrade)
Published: June 16, 2025 by: Seeking Alpha
Sentiment: Positive
As a long-term Apple Inc. customer, I deeply understand its value proposition. However, management is facing moat degradation from AI disruption in hardware, posing price-return risk. Management would be wise to focus less on share buybacks at this point and more on plowing cash flow effectively into more aggressive M&A and better talent for R&D. I forecast that AAPL stock will achieve a 10% annual return over the next 12 months. I also forecast that Apple will achieve a 10% annual return over the next decade.
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Apple Pay Competitor Profile 2025: Business Proposition, Key Achievements, Financial Performance, and Product Portfolio Insights
Published: June 16, 2025 by: GlobeNewsWire
Sentiment: Neutral
Explore the evolution and success of Apple Pay, Apple's mobile payment solution introduced in October 2014. Available in 80+ countries, it supports major banks and offers seamless in-store, online, and peer-to-peer payments. Discover its features, milestones, and insights into its business model and competitive landscape. Explore the evolution and success of Apple Pay, Apple's mobile payment solution introduced in October 2014. Available in 80+ countries, it supports major banks and offers seamless in-store, online, and peer-to-peer payments. Discover its features, milestones, and insights into its business model and competitive landscape.
Read More
Apple: Be Patient For The Long-Term Prize - Don't Rush Tim Cook
Published: June 16, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc.'s WWDC 2025 has not fully reassured investors about its AI strategy, keeping the stock below 2024 highs and trailing Microsoft and Nvidia. Regulatory headwinds and intensified competition, especially from OpenAI and Google, heighten concerns about Apple's ability to regain AI leadership. Despite challenges, Apple's resilient hardware-software integration and upcoming AI improvements, like the Siri refresh, provide time to catch up and maintain market share.
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Apple Sets Plans for Delayed Siri Launch in 2026
Published: June 13, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple is targeting spring 2026 for the release of its delayed Siri upgrade, as the iPhone maker works to turn around its AI efforts. Bloomberg's Mark Gurman joins Caroline Hyde on “Bloomberg Tech.
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Investors Question AAPL A.I. Innovation, User Base Offers Extensive Support
Published: June 13, 2025 by: Schwab Network
Sentiment: Neutral
Apple (AAPL) slipped 20% so far in 2025 as it faces pressure on innovation, seen recently in its Worldwide Developers Conference. Megan Brantley with @LikeFolio points to double-digit increases in consumer interest for Apple even with criticisms on A.I.
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S&P 500 and Nasdaq: Tech Stocks Drop—Nvidia, Apple Down; Oil Powers Exxon Higher
Published: June 13, 2025 by: FXEmpire
Sentiment: Negative
US stocks slide today on Middle East tensions. S&P 500 and Nasdaq dip as Nvidia, Visa fall; oil stocks like Exxon and Halliburton see gains.
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iPhone Sales Rebound In China, But Apple's Next Move Could Be Risky
Published: June 13, 2025 by: Benzinga
Sentiment: Positive
Apple Inc's AAPL iPhone sales topped the charts in China in May, reflecting a rebound in growth in Apple's two leading markets, China and the U.S.
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INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Published: June 13, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / June 13, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.
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Apple fixes new iPhone zero-day bug used in Paragon spyware hacks
Published: June 12, 2025 by: TechCrunch
Sentiment: Positive
Researchers revealed on Thursday that two European journalists had their iPhones hacked with spyware made by Paragon. Apple now says it has fixed the bug that was used to hack their phones.
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Mag 7 check-in: Are the days of tech sector leadership over?
Published: June 12, 2025 by: Yahoo Finance
Sentiment: Negative
The tech sector, specifically the "Magnificent Seven," made up of Nvidia, Alphabet, Tesla, Microsoft, Amazon, Meta, and Apple, was a significant driver of market gains in 2023 and 2024. However, 2025 has been a different story so far.
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Buy, Sell or Hold the Apple Stock Post the WWDC25 Announcements?
Published: June 11, 2025 by: Zacks Investment Research
Sentiment: Neutral
AAPL unveils Liquid Glass design and new services; but tepid AI impact and valuation weigh on shares.
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WhatsApp Submits Evidence Supporting Apple in UK Encryption Case
Published: June 11, 2025 by: PYMNTS
Sentiment: Neutral
Meta-owned WhatsApp reportedly joined a legal challenge against the U.K. government's demand that Apple allow it access to the company's encrypted customer data.
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Apple gives its most detailed explanation yet for its bungled new-and-improved Siri delay
Published: June 11, 2025 by: Business Insider
Sentiment: Negative
Apple has said it delayed its personalized AI-powered Siri to ensure it meets customer expectations. The feature was showcased at the 2024 Worldwide Developers Conference but faced quality issues.
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Rare earth breakthrough paves way for US-China tech reset
Published: June 11, 2025 by: Proactive Investors
Sentiment: Positive
The latest US-China trade framework, confirmed by President Trump, has shifted the global tech conversation by securing upfront Chinese rare earth supplies for American industries. The agreement, outlined in a Truth Social post and analysed by Wedbush, brings relief to sectors highly dependent on these critical materials, particularly automotive, chip manufacturing, and smartphones.
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AAPL Investors Have Opportunity to Join Apple Inc. Fraud Investigation with the Schall Law Firm
Published: June 11, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , June 11, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of the securities laws. The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors.
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WWDC 2025 Mixed Bag for AAPL: iOS 26 Excites, A.I. Underwhelms
Published: June 10, 2025 by: Schwab Network
Sentiment: Neutral
@WindowsCentral's Daniel Rubino breaks down all of the new product offerings Apple (AAPL) showed at the Worldwide Developers Conference. He considers the update to iOS 26 a step in the right direction but admits its A.I.
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WWDC 2025: Did AAPL Plant Enough Roots to Grow A.I. Buildout?
Published: June 10, 2025 by: Schwab Network
Sentiment: Neutral
Ben Bajarin says expectations have shifted on Apple's (AAPL) Worldwide Developers Conference. He notes A.I.
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The 'Halftime' Investment Committee sizes up the runway for Big Tech
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the resurgence in Big Tech and the fight for AI leadership.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Mr. Timothy D. Cook
- Employees 164000