Apple Inc. (AAPL)

US — Technology Sector
Peers: AXIL  TBCH  RIME  UEIC  FOXX  WLDS  GPRO  WTO  MSN  FEBO 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 59.4984
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3900351299800.0
  • FreeCF/Share 6.4541
  • PFCF 40.5509
  • PE 39.4518
  • Debt/Assets 0.3068
  • DivYield 0.0039
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Goldman -- Buy $266 $279 Oct. 21, 2025
Reiterated AAPL Wells Fargo -- Overweight $245 $290 Oct. 21, 2025
Upgrade AAPL Loop Capital Hold Buy -- $315 Oct. 20, 2025
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025

News

Previewing the "Fab Five" from Mag 7 Earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: October 27, 2025 by: Schwab Network
Sentiment: Neutral

Stephanie Walter and Mark Gibbens join The Watch List panel to help preview this week's slate of Mag 7 earnings names. Stephanie points to the A.I.

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image for news Previewing the "Fab Five" from Mag 7 Earnings
Apple Q4 Preview: iPhone Expectations Start To Move Higher
AAPL
Published: October 27, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s (AAPL) total revenues expected for fiscal Q4 have ticked up since spring but are down slightly from last quarter, from $96.8 billion to $101.5 billion. Sentiment seems to reflect a view that iPhone buying is solid with improvements in China and users beginning to upgrade in the US. Overall, large looming questions remain about the impact of tariffs on both their customer base and supply chain.

Read More
image for news Apple Q4 Preview: iPhone Expectations Start To Move Higher
Apple Set to Report Q4 Earnings: Buy, Sell or Hold the AAPL Stock?
AAPL
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q4 results hinge on steady iPhone and Services growth, boosted by AI-powered devices and resilient Mac demand.

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image for news Apple Set to Report Q4 Earnings: Buy, Sell or Hold the AAPL Stock?
Apple and Microsoft are racing to join Nvidia in an elite club
AAPL, MSFT, NVDA
Published: October 27, 2025 by: Market Watch
Sentiment: Positive

Nvidia became a $4 trillion company in July. Now Apple and Microsoft are within a hair of the milestone.

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image for news Apple and Microsoft are racing to join Nvidia in an elite club
Apple's iPhone 17 shows cooling momentum amid robust China sales
AAPL
Published: October 27, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) is showing signs of cooling demand for its latest iPhone 17 models, though growth in China continues to outpace other markets, according to Jefferies analysts. Jefferies highlighted that delivery lead times for iPhone 17 models are generally declining.

Read More
image for news Apple's iPhone 17 shows cooling momentum amid robust China sales
Apple nears $4 trillion valuation
AAPL
Published: October 27, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on Apple as the iPhone maker is en route to hit a $4 trillion market cap.

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image for news Apple nears $4 trillion valuation
Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
AAPL, BKNG, GOOG, HON, MSFT, TSLA
Published: October 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The image featured for this article is © Drew Angerer/ Getty Images News via Getty Images

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image for news Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
Gear Up for Apple (AAPL) Q4 Earnings: Wall Street Estimates for Key Metrics
AAPL
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Apple (AAPL), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended September 2025.

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image for news Gear Up for Apple (AAPL) Q4 Earnings: Wall Street Estimates for Key Metrics
Magnificent 7 Vs. Jay Powell's Posse
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: October 26, 2025 by: Seeking Alpha
Sentiment: Positive

Earnings from Apple, Amazon, Alphabet, Meta, and Microsoft are set to dominate market attention over the Fed's expected rate cut. Strong AI-driven enterprise demand is fueling optimism for MSFT, GOOG, and AMZN.

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image for news Magnificent 7 Vs. Jay Powell's Posse
Apple (AAPL) Surpasses Market Returns: Some Facts Worth Knowing
AAPL
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) reached $262.82 at the closing of the latest trading day, reflecting a +1.25% change compared to its last close.

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image for news Apple (AAPL) Surpasses Market Returns: Some Facts Worth Knowing
Apple Q4 Earnings Preview: $4 Trillion Market Capitalization Ahead
AAPL
Published: October 24, 2025 by: Seeking Alpha
Sentiment: Positive

With its upcoming Q4 earnings report, Apple Inc. (AAPL) is poised to surpass a $4 trillion market cap. Immediate catalysts I expect from the earnings report ("ER") are AAPL's continued transformation into a service-focused company, robust service revenue growth, and share repurchases. Combined, these catalysts are expected to accelerate market cap appreciation and deliver a double-compounding effect for shareholders.

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image for news Apple Q4 Earnings Preview: $4 Trillion Market Capitalization Ahead
Apple Faces Class-Action Lawsuit Over Beats Headphones' Voice Features
AAPL
Published: October 24, 2025 by: CNET
Sentiment: Negative

The lawsuit alleges that voice functions did not work as advertised for calls on apps such as Teams or Zoom.

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image for news Apple Faces Class-Action Lawsuit Over Beats Headphones' Voice Features
Wall Street Roundup: Are We In A Bubble?
AAPL, BYND, DIA, DNUT, GM, GOOG, GOOGL, GPRO, INTC, IRBT, MEME, META, MSFT, NDAQ, NFLX, NVDA, QQQ, SPY, TSLA, WMT
Published: October 24, 2025 by: Seeking Alpha
Sentiment: Neutral

Tesla (TSLA) earnings were mixed, with margin pressure and near-term uncertainty, but revenue beat expectations and investors remain in wait-and-see mode. GM surged 15% after beating earnings and raising guidance, as tariff impacts were less severe and market share reached a multi-year high.

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image for news Wall Street Roundup: Are We In A Bubble?
CPI Numbers Come in Cooler
AAPL, AMZN, CPI, GD, GOOGL, HCA, MSFT, PG
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Neutral

CPI Numbers Come in Cooler.

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image for news CPI Numbers Come in Cooler
Apple's Speeding Through an Odd October and Winning
AAPL
Published: October 24, 2025 by: CNET
Sentiment: Positive

Fast M5 chips, fast Formula 1 cars and fast-selling iPhones aren't the only reason Apple is having a great month.

Read More
image for news Apple's Speeding Through an Odd October and Winning
AMZN, META and AAPL Forecast – Major US Stocks Look to Rally
AAPL, AMZN, META
Published: October 24, 2025 by: FXEmpire
Sentiment: Positive

Major U.S. tech stocks are showing signs of strength ahead of Friday's session. Amazon, Meta, and Apple all point to continued bullish momentum, with dips viewed as buying opportunities despite short-term volatility around key earnings and resistance levels.

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image for news AMZN, META and AAPL Forecast – Major US Stocks Look to Rally
Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees
AAPL
Published: October 24, 2025 by: Invezz
Sentiment: Negative

India's antitrust battle with Apple is intensifying after Tinder-owner Match Group urged the Competition Commission of India (CCI) to take firm action against what it calls “excessive” in-app purchase fees, according to a Reuters report.

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image for news Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees
OpenAI buys AI startup that built interface for Apple computers
AAPL
Published: October 23, 2025 by: CNBC
Sentiment: Positive

OpenAI on Thursday announced it has acquired Software Applications Incorporated, a small company that developed a Mac product called Sky. All employees from Software Applications will join OpenAI.

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image for news OpenAI buys AI startup that built interface for Apple computers
Apple, Meta and Microsoft are among the big companies donating to Trump's controversial White House ballroom project
AAPL, META, MSFT
Published: October 23, 2025 by: Market Watch
Sentiment: Neutral

President Donald Trump's effort to build a big ballroom for the White House has made waves — and attracted donations from more than a dozen publicly traded companies.

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image for news Apple, Meta and Microsoft are among the big companies donating to Trump's controversial White House ballroom project
Apple loses UK lawsuit over App Store commissions
AAPL
Published: October 23, 2025 by: Reuters
Sentiment: Negative

Apple on Thursday lost a London lawsuit accusing the U.S. tech company of abusing its dominant position by charging app developers an unfair 30% commission through its App Store.

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image for news Apple loses UK lawsuit over App Store commissions
Apple Can't Fold a Foldable Phone
AAPL
Published: October 23, 2025 by: 24/7 Wall Street
Sentiment: Positive

Despite all of the excitement about better-than-expected iPhone 17 sales, Apple Inc.

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image for news Apple Can't Fold a Foldable Phone
MSFT vs. AAPL: Which Mega-Cap Tech Stock is the Better Buy Now?
AAPL, MSFT
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Negative

Microsoft outpaces Apple with 39% Azure growth, $13B AI business, and clear enterprise AI monetization, while Apple faces tariff headwinds and uncertain AI revenues.

Read More
image for news MSFT vs. AAPL: Which Mega-Cap Tech Stock is the Better Buy Now?
Samsung and Google attempt to one-up Apple with AI-powered headset, Galaxy XR
AAPL, GOOG, GOOGL, SSNLF
Published: October 22, 2025 by: CNBC Television
Sentiment: Positive

Samsung is the latest to take on mixed reality with the Galaxy XR, which will start selling on Tuesday night for $1,800, about half the price of Apple's Vision Pro. The Galaxy XR lets you enter an immersive, virtual computing experience where your apps and other content appear to float in your field of view.

Read More
image for news Samsung and Google attempt to one-up Apple with AI-powered headset, Galaxy XR
Apple: A 2019 Repeat To Year End Rally Very Likely
AAPL
Published: October 22, 2025 by: Seeking Alpha
Sentiment: Positive

Apple is poised for a potential iPhone upgrade supercycle, driven by strong iPhone 17 demand, especially in China and the US. Apple significantly increased manufacturing commitments, signaling management's confidence in robust iPhone 17 sales and supporting higher gross margins near decade highs. Despite a rich valuation, Apple's margin expansion and operating leverage justify further upside, with potential for multiple expansion into FY26.

Read More
image for news Apple: A 2019 Repeat To Year End Rally Very Likely
Hinton, Branson lead group urging ban on AI superintelligence
AAPL
Published: October 22, 2025 by: Proactive Investors
Sentiment: Negative

Nobel prize winning scientist Geoffrey Hinton, known as the ‘Godfather' of AI, is among a group of prominent scientists, business leaders, and celebrities calling for a ban on AI superintelligence until the technology can be deployed safely. In a signed letter released by the Future of Life Institute on Wednesday, the group cites AI concerns that range from human economic obsolescence and disempowerment, losses of freedom, civil liberties, dignity, and control, to national security risks and even potential human extinction.

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image for news Hinton, Branson lead group urging ban on AI superintelligence
U.K. designates Apple and Google as having ‘strategic market status,' opening door for more regulation
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: TechCrunch
Sentiment: Negative

The U.K.'s Competition and Markets Authority (CMA) said on Wednesday that it's designating Apple and Google with strategic market status in their respective mobile platforms. The decision, which affects the companies' operating systems, app stores, browsers and browser engines, will enable the regulator to take targeted actions to enhance competition in the space.

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image for news U.K. designates Apple and Google as having ‘strategic market status,' opening door for more regulation
Apple Stockholders Hit $850 Billion Jackpot
AAPL
Published: October 22, 2025 by: Forbes
Sentiment: Positive

Over the past ten years, Apple (AAPL) stock has delivered a massive $847 billion back to its investors in tangible cash in the form of dividends and buybacks. In fact, AAPL stock has provided the highest returns to shareholders of any company in history.

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image for news Apple Stockholders Hit $850 Billion Jackpot
Google and Apple face extra UK scrutiny over 'strategic' role in mobile platforms
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: TechXplore
Sentiment: Negative

Britain's antitrust watchdog on Wednesday targeted Google and Apple for their "strategic" roles in mobile ecosystems, opening the door for regulators to impose changes to their business practices to improve competition.

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image for news Google and Apple face extra UK scrutiny over 'strategic' role in mobile platforms
Britain increases oversight of Apple and Google in mobile
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: Reuters
Sentiment: Neutral

Britain on Wednesday moved to loosen the grip of Apple and Google in smartphones by designating them as having "strategic market status", giving it the powers to demand the tech giants make specific changes to boost competition.

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image for news Britain increases oversight of Apple and Google in mobile
Cramer Recommends Apple
AAPL
Published: October 21, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) stock rallied 4% yesterday on the back of research that showed brisk sales of the iPhone 17.

Read More
image for news Cramer Recommends Apple

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.