Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 50.9139
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3337605931212.9995
- FreeCF/Share 6.4541
- PFCF 34.7002
- PE 33.7597
- Debt/Assets 0.3068
- DivYield 0.0045
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $240 | $250 | Aug. 7, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
News
Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout
Published: August 22, 2025 by: Schwab Network
Sentiment: Negative
Shashank Sripada argues that no one can surpass Apple's (AAPL) "operational prowess and supply chains," though it's a different story for software. He considers the company's lack of GPUs a critical hinderance to growth as its peers advance in A.I.
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Dell Technologies vs. Apple: Which PC Maker Stock is a Better Buy?
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive
Dell Technologies DELL and Apple AAPL are leading personal computer (PC) makers in a market that is now expected to see year-over-year shipment growth of 4.1% in 2025, per IDC. Global PC shipment volume is expected to hit 274 million in 2025, driven by growing demand for artificial intelligence (AI)-powered PCs and the transition to Microsoft Windows 11.
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Apple is in talks to use Google's Gemini for Siri revamp, report says
Published: August 22, 2025 by: TechCrunch
Sentiment: Neutral
Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own.
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Apple in talks to use Google's Gemini AI to power revamped Siri: report
Published: August 22, 2025 by: New York Post
Sentiment: Positive
Shares of both companies extended gains in afternoon trading following the report.
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Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports
Published: August 22, 2025 by: Reuters
Sentiment: Positive
Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter.
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These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive
The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.
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Google's Pixel 10 Is All Mama Mia, Apple's Siri Still MIA
Published: August 22, 2025 by: Benzinga
Sentiment: Positive
The AI phone wars have officially arrived—and for now, Alphabet Inc‘s GOOGL GOOG Google is lapping Apple Inc AAPL. With the Pixel 10, Google isn't just showing off flashy tricks, it's delivering AI that feels genuinely useful.
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Inside Texas Instruments' $60 billion U.S. megaproject, where Apple will make iPhone chips
Published: August 22, 2025 by: CNBC
Sentiment: Positive
Apple committed to making iPhone chips at Texas Instruments' new U.S. factories. CNBC got an exclusive first look inside TI's $60 billion megaproject.
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Apple boosts subscription price for TV+ to $12.99
Published: August 21, 2025 by: Reuters
Sentiment: Positive
Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal's Peacock.
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Apple TV+ is hiking prices 30% as streaming inflation marches on
Published: August 21, 2025 by: Business Insider
Sentiment: Negative
Apple TV+ subscribers are getting hit with a 30% price increase on the monthly plan. Apple's streamer is still cheaper than most of its ad-free competitors.
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Apple TV+ hikes subscription for third time in three years
Published: August 21, 2025 by: CNBC
Sentiment: Negative
Apple increased prices on its Apple TV+ streaming service to $13 a month, in its first hike since 2023. Apple said the new price will hit current subscribers 30 days after their next renewal date.
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Apple Fitness Chief Accused of Toxic Workplace Culture and Harassment
Published: August 21, 2025 by: NYTimes
Sentiment: Negative
Workers say the executive was volatile and retaliated when they cooperated with an investigation. Apple denies the claims.
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Trump Wins
Published: August 21, 2025 by: Seeking Alpha
Sentiment: Neutral
I like that Telus is deleveraging, and I'll be following how much revenue the co-location of cell towers could bring to the table now that Telus's tower network is half-owned by a third party. I see lots of smoke around the U.S. economy. If goods prices increase, consumers will have difficulty coping with more inflation. It could lead to a softer job market. Microsoft crushed expectations with another strong quarter.
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Trade Tracker: Joe Terranova trims Apple
Published: August 20, 2025 by: CNBC Television
Sentiment: Neutral
Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to detail his latest Apple trade.
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Google Is Beating Apple on Smartphone AI
Published: August 20, 2025 by: WSJ
Sentiment: Positive
I'm an iPhone user. These are the smart tools I'm most jealous of in Google's new Pixel 10.
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Apple Adds Blood Oxygen to Watch: Will Wearables' Top Line Rise?
Published: August 19, 2025 by: Zacks Investment Research
Sentiment: Neutral
AAPL updates Watch models with a redesigned Blood Oxygen feature as wearables sales dip amid rising competition.
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Apple's Tim Cook is keeping his August winning streak going
Published: August 19, 2025 by: Business Insider
Sentiment: Positive
The US backed Apple against a UK order to allow the government access to encrypted user data. The US government said Monday that the UK agreed to drop its demand.
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Apple Won't Have to Provide an Encryption Backdoor in the UK, Says US Official
Published: August 19, 2025 by: CNET
Sentiment: Positive
Director of National Intelligence Tulsi Gabbard says the US and UK worked out a deal.
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UK drops demand for access to Apple user data
Published: August 19, 2025 by: TechXplore
Sentiment: Positive
Britain has dropped its request for access to Apple users' encrypted data, which had created friction between London and Washington, US intelligence chief Tulsi Gabbard said Tuesday.
Read More
I Just Dropped $20K In These 3 Stocks
Published: August 19, 2025 by: Seeking Alpha
Sentiment: Positive
2025 has been a rollercoaster: tariff volatility, US administration changes, and recovery pushed major indices to new all-time highs, led by the tech, communication, and consumer discretionary sectors. Strong corporate earnings continue driving momentum — 80% of S&P 500 companies beat expectations — while energy lags amid weak oil prices. In H1 I've sat on lot of cash, preserving purchasing power as EUR appreciated versus USD; now, with clarity on trade deals, I'm deploying capital selectively.
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Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock
Published: August 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.
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Here's the worst time to own Apple stock
Published: August 18, 2025 by: Finbold
Sentiment: Neutral
Although Apple (NASDAQ: AAPL) remains one of the most reliable long-term stocks, history suggests that September should be approached with caution.
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Foxconn's Apple era fades as AI servers drive growth in Taiwan tech sector
Published: August 18, 2025 by: Reuters
Sentiment: Positive
Taiwan's Foxconn , which rose to become a global tech manufacturing juggernaut by assembling millions of iPhones, can now say its main business is no longer Apple as it takes advantage of the AI-boom to diversify its income.
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Warren Buffett Is Selling Apple and Bank of America Stock and Piling Into an Embattled Healthcare Stock Down 46% This Year
Published: August 17, 2025 by: The Motley Fool
Sentiment: Neutral
Each quarter, investors anxiously await Warren Buffett's company B erkshire Hathaway filing its 13F filing with the Securities and Exchange Commission, divulging what stocks Berkshire held at the end of the quarter, and, therefore, what stocks the company bought and sold in any given quarter. Investors are always looking for a glimpse into the genius of Buffett and his team of investors, especially with Buffett set to step down as CEO of the company at the end of the year.
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AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Published: August 15, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Aug. 15, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Apple Inc. (“Apple” or “the Company”) (NASDAQ: AAPL) and certain of its officers.
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David Tepper's Hedge Fund Bets On Intel, UnitedHealth; Cuts Position In Four Mag 7 Stocks
Published: August 15, 2025 by: Benzinga
Sentiment: Positive
The Appaloosa hedge fund, run by Carolina Panthers owner David Tepper, revealed several new stock positions in the second quarter, including a couple of airline stocks.
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Warren Buffett's Top 10 Berkshire Bets Span Apple, Coca-Cola, Finance And Oil
Published: August 15, 2025 by: Benzinga
Sentiment: Positive
Legendary investor Warren Buffett has a history of beating the S&P 500, but his conglomerate Berkshire Hathaway Inc BRK BRK currently trails the stock market index. Here's a look at the current top holdings of Berkshire Hathaway and how they're performing year-to-date.
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Apple Needs to Do an AI Acquisition, Says Dan Ives
Published: August 14, 2025 by: Bloomberg Technology
Sentiment: Negative
Wedbush Head of Tech Research Dan Ives says Apple is so far behind in artificial intelligence development that it needs to make an acquisition to catch up. Ives joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
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Apple Looks to Regain Mojo With AI Robots, Lifelike Siri
Published: August 14, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple is plotting an artificial intelligence comeback with new devices, including robots and a lifelike version of Siri. Bloomberg's Mark Gurman discusses the iPhone maker's plans with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.
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"Bifurcated" Mag 7: AAPL & TSLA Catch Up, MSFT's Azure Juggernaut, NVDA Rising Competition
Published: August 14, 2025 by: Schwab Network
Sentiment: Neutral
Austin Lyons says the Mag 7 continue to dominate market leadership, though it's becoming more fragmented. As companies like Apple (AAPL) and Tesla (TSLA) play catch up, Austin poses the question to investors, "is there anywhere else that's better to put your money in the A.I.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000