Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 33.3667
  • Book/Share 34.3962
  • PB 9.3865
  • Debt/Equity 0.1428
  • CurrentRatio 2.0053
  • ROIC 0.218

 

  • MktCap 3905637318622.0
  • FreeCF/Share 6.0686
  • PFCF 53.3076
  • PE 29.4915
  • Debt/Assets 0.0996
  • DivYield 0.0026
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $400 $420 Feb. 5, 2026
Upgrade GOOG Raymond James Outperform Strong Buy -- $400 Jan. 22, 2026
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025

News

AI Push to Boost Search Growth: More Upside Ahead for GOOGL Stock?
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet rides AI momentum in Search and Cloud, but rising competition from MSFT and AMZN may test its edge.

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image for news AI Push to Boost Search Growth: More Upside Ahead for GOOGL Stock?
Google is backing a Tesla founder's push to power AI data centers
GOOG, GOOGL, TSLA
Published: January 28, 2026 by: Market Watch
Sentiment: Positive

J.B. Straubel's Redwood Materials has secured some high-profile backers as AI makes energy storage more critical.

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image for news Google is backing a Tesla founder's push to power AI data centers
Google brings more Gemini AI features to Chrome browser
GOOG, GOOGL
Published: January 28, 2026 by: CNBC
Sentiment: Positive

Google on Wednesday announced that it is bringing more of its Gemini AI features to its Chrome browser, the latest in the company's efforts to put its new-age tech front and center for users. The feature mark Google's latest steps to retrofit Chrome with AI features as the company competes against the likes of ChatGPT maker OpenAI and Claude developer Anthropic.

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image for news Google brings more Gemini AI features to Chrome browser
Meta And Google Go To Trial Over Child Safety — Here's What's At Stake
GOOG, GOOGL, META
Published: January 28, 2026 by: CNBC
Sentiment: Negative

Jury selection has officially begun in a high-profile lawsuit against the world's biggest social media companies. While TikTok and Snap have recently settled, Meta and Google's YouTube are heading to court to defend their product designs against claims that they knowingly fuel a youth mental health crisis.

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image for news Meta And Google Go To Trial Over Child Safety — Here's What's At Stake
Alphabet Inc. (GOOG) Reports Next Week: Wall Street Expects Earnings Growth
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Alphabet Inc. (GOOG) Reports Next Week: Wall Street Expects Earnings Growth
Alphabet (GOOGL) Reports Next Week: Wall Street Expects Earnings Growth
GOOG, GOOGL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Alphabet (GOOGL) Reports Next Week: Wall Street Expects Earnings Growth
UK proposes forcing Google to let publishers opt out of AI summaries
GOOG, GOOGL
Published: January 28, 2026 by: TechXplore
Sentiment: Neutral

Britain's competition watchdog said Wednesday that Google should give news sites and content creators the choice to opt out of having their online content scraped to feed its AI overviews.

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image for news UK proposes forcing Google to let publishers opt out of AI summaries
Google faces new UK rules for consumers and website owners
GOOG, GOOGL
Published: January 28, 2026 by: Proactive Investors
Sentiment: Negative

The UK's competition watchdog has proposed sweeping new rules to curb Google's dominance in search, including a requirement to let websites opt out of powering AI-generated summaries without disappearing from results entirely. Draft conduct rules from the Competition and Markets Authority, the first under new digital markets powers, also aim to prevent the Alphabet Inc (NASDAQ:GOOG) company from unfairly prioritising advertisers or punishing critics, and mandate more transparent ranking processes.

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image for news Google faces new UK rules for consumers and website owners
This Artificial Intelligence Stock Is a Must-Own for 2026
GOOG, GOOGL
Published: January 28, 2026 by: The Motley Fool
Sentiment: Neutral

After ChatGPT's debut, OpenAI was expected to threaten Google's search engine dominance. OpenAI's business remains unprofitable, and it's failed to make a meaningful dent in Google's lead.

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image for news This Artificial Intelligence Stock Is a Must-Own for 2026
Magnificent 7 earnings season kicks off, spotlighting AI bets
META, AAPL, AMZN, GOOG, GOOGL, MSFT, NVDA, TSLA
Published: January 27, 2026 by: Proactive Investors
Sentiment: Positive

The US earnings season heats up this week, with investors turning their attention to the first reports from the so-called “Magnificent 7” tech giants, care of Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB), Microsoft Corp (NASDAQ:MSFT), Tesla Inc (NASDAQ:TSLA), and Apple Inc (NASDAQ:AAPL, XETRA:APC). After the S&P 500 posted its first two-week losing streak since June, all eyes are on these mega-cap companies, whose results could determine the trajectory of the broader market.

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image for news Magnificent 7 earnings season kicks off, spotlighting AI bets
Should the Mag 7 be Called the Mag 7?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: January 27, 2026 by: Schwab Network
Sentiment: Neutral

Paisley Nardini breaks down the big tech stocks ahead of earnings this week. She and Diane King Hall posit the question: Should the Mag 7 be called the Mag 7?

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image for news Should the Mag 7 be Called the Mag 7?
Alphabet Stock Had its Melt-Up Moment. Will Amazon Be Next?
GOOG, GOOGL
Published: January 27, 2026 by: 24/7 Wall Street
Sentiment: Positive

Alphabet (NASDAQ:GOOGL) stock was the biggest Mag Seven winner last year, thanks in part to its big lead in AI.

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image for news Alphabet Stock Had its Melt-Up Moment. Will Amazon Be Next?
Big Tech Earnings Expectations in AMZN & GOOGL Cloud, META Volatility
AMZN, GOOG, GOOGL, META
Published: January 26, 2026 by: Schwab Network
Sentiment: Neutral

Angelo Zino sees Meta Platforms (META) moving the most off this week's round of Mag 7 earnings. He sees the stock on the cheaper side as it trades under 20-times earnings, though Shay Boloor warns the company needs to do more to diversify AI prospects.

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image for news Big Tech Earnings Expectations in AMZN & GOOGL Cloud, META Volatility
Google Agrees to Settle Class Action Lawsuit Targeting Voice Assistant
GOOG, GOOGL
Published: January 26, 2026 by: PYMNTS
Sentiment: Neutral

Google has reportedly agreed to a preliminary settlement in a class action lawsuit that alleged that the firm's Google Assistant spied on smartphone users. The proposed $68 million settlement was filed Friday (Jan. 23) and requires approval by a judge, Reuters reported Monday (Jan. 26).

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image for news Google Agrees to Settle Class Action Lawsuit Targeting Voice Assistant
Forget the Mag 7. It's All About the Magnificent 2 and They're Still Buys
GOOG, GOOGL, TSLA
Published: January 26, 2026 by: 24/7 Wall Street
Sentiment: Neutral

The Magnificent Seven, as a whole, may still be great long-term bets, especially now that most of their members have fallen under enough pressure to see their valuation metrics compress.

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image for news Forget the Mag 7. It's All About the Magnificent 2 and They're Still Buys
Alphabet's Big Rally: Ranking The Magnificent 7
GOOG, GOOGL
Published: January 26, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc. shares have performed extremely well over the last year, but selling now could be a big mistake. Based on megatrend themes, significant competitive advantages and earnings growth trajectory, I expected the group of "Magnificent 7" megacap stocks, including Alphabet, to continue outperforming the S&P 500 index. This report ranks the Magnificent 7, including a special focus on Alphabet, and then concludes with my strong opinion on portfolio positioning going forward.

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image for news Alphabet's Big Rally: Ranking The Magnificent 7
Big Tech Bets On Nuclear Power For AI Strategy Edge
AAPL, AMZN, GOOG, GOOGL, META
Published: January 26, 2026 by: Forbes
Sentiment: Positive

The AI strategy for big tech companies has them investing in nuclear energy to power their ambitions while simultaneously securing a resource their competitors will struggle to access. In 2025, Google, Amazon, and Meta all signed a pledge with the World Nuclear Association to triple global nuclear capacity by 2050.

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image for news Big Tech Bets On Nuclear Power For AI Strategy Edge
LikeFolio: Google Cloud Beats Azure, MSFT Shows Dominance Elsewhere in AI
GOOG, GOOGL, MSFT
Published: January 23, 2026 by: Schwab Network
Sentiment: Neutral

Andy Swan (@LikeFolio) considers Microsoft (MSFT) one of the best-executing companies on Wall Street. While the Mag 7 giant's Azure cloud saw anemic growth compared to Alphabet's (GOOGL) Google Cloud, Andy likes Microsoft's recent stock dip and believes the company is poised for a strong 2026.

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image for news LikeFolio: Google Cloud Beats Azure, MSFT Shows Dominance Elsewhere in AI
Waymo, Uber, the real robotaxi players, not Tesla: Ross Gerber
GOOG, GOOGL, TSLA, UBER
Published: January 23, 2026 by: Yahoo Finance
Sentiment: Neutral

About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance

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image for news Waymo, Uber, the real robotaxi players, not Tesla: Ross Gerber
Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
GOOG, GOOGL
Published: January 23, 2026 by: MarketBeat
Sentiment: Positive

Just a week ago, Alphabet NASDAQ: GOOGL made headlines and history by crossing the $4 trillion market capitalization mark, becoming the world's second-most-valuable company behind NVIDIA NASDAQ: NVDA. Fast forward a week, and the stock has cooled modestly, pulling back just over 3.5% from its record highs and finding short-term support near the $320 level.

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image for news Alphabet Cools After the Run: Buy Now or Wait for a Better Entry?
Alphabet Q4 2025 Earnings Preview: Relating Expectations With OLS Model
GOOG, GOOGL
Published: January 23, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc. is poised for a strong Q4 2025, driven by robust cloud and advertising growth, supporting my reiterated buy rating. GOOG's Q3 2025 saw Google Cloud revenue up 34% YoY and backlog surging 82% YoY, while Search and YouTube revenues grew ~15%. Consensus expects Q4 revenue of $111.43B (+15.5% YoY) and EPS of $2.64 (+23% YoY), both in line with recent double-digit growth trends.

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image for news Alphabet Q4 2025 Earnings Preview: Relating Expectations With OLS Model
3 Top Picks For 2026 (And The Next Decade)
AWR, GOOG, GOOGL, PAYX
Published: January 23, 2026 by: Seeking Alpha
Sentiment: Positive

As we head into 2026, there is always some buzz around the repositioning of portfolios and looking for the best opportunities. I tend to always be on the hunt for opportunities throughout the year, but the start of a new year does mean additional contributions to my Roth IRA. As I'm sitting on a sizeable cash balance already for the next correction or pullback, I'm putting some of this additional capital to work right away.

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image for news 3 Top Picks For 2026 (And The Next Decade)
Here is What to Know Beyond Why Alphabet Inc. (GOOG) is a Trending Stock
GOOG, GOOGL
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Here is What to Know Beyond Why Alphabet Inc. (GOOG) is a Trending Stock
Here is What to Know Beyond Why Alphabet Inc. (GOOGL) is a Trending Stock
GOOG, GOOGL
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOGL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Here is What to Know Beyond Why Alphabet Inc. (GOOGL) is a Trending Stock
Google's Making a Splash in AI Shopping. Why It's a Massive Deal
GOOG, GOOGL
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Positive

Alphabet (NASDAQ:GOOGL) has been the best of the Magnificent Seven for a reason.

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image for news Google's Making a Splash in AI Shopping. Why It's a Massive Deal
2 Bruised Tech Stocks on the Fast Track to AGI
GOOG, GOOGL, MSFT
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Neutral

The race to achieve artificial general intelligence (AGI) is on, and the race might be closer than investors realize.

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image for news 2 Bruised Tech Stocks on the Fast Track to AGI
Uber faces long-term risks as Waymo, Tesla advance autonomous ride-hailing
GOOG, GOOGL, TSLA, UBER
Published: January 22, 2026 by: Proactive Investors
Sentiment: Negative

Uber Technologies Inc (NYSE:UBER, XETRA:UT8) faces growing long-term risks from the accelerating rollout of autonomous vehicle services, according to a research note from Wedbush analysts. The analysts pointed to recent moves by Waymo and Tesla as reinforcing competitive pressures on traditional ride-hailing platforms.

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image for news Uber faces long-term risks as Waymo, Tesla advance autonomous ride-hailing
MAI Capital Management's Chris Grisanti explains why he is ‘happy to hold' Alphabet
GOOG, GOOGL
Published: January 22, 2026 by: CNBC Television
Sentiment: Positive

Chris Grisanti, chief market strategist at MAI Capital Management, joins 'Power Lunch' to discuss big tech earnings, the bull case on Nvidia, and more.

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image for news MAI Capital Management's Chris Grisanti explains why he is ‘happy to hold' Alphabet
Celestica Stock: Why Alphabet Looking Elsewhere Is Actually A Good Thing
CLS, GOOG, GOOGL
Published: January 22, 2026 by: Seeking Alpha
Sentiment: Positive

Celestica Inc. stock is down 7% Thursday. CLS shares are dropping on a report Alphabet is looking for additional TPU server suppliers. This is an indication of greater TPU demand, which will benefit Celestica going forward.

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image for news Celestica Stock: Why Alphabet Looking Elsewhere Is Actually A Good Thing
Karen Firestone trims Alphabet position
GOOG, GOOGL
Published: January 22, 2026 by: CNBC Television
Sentiment: Neutral

Karen Firestone, Executive Chairman Aureus Asset Management, joins CNBC's "Halftime Report" to explain why she's trimming Alphabet.

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image for news Karen Firestone trims Alphabet position

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.