Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 29.537
- Book/Share 5.9797
- PB 46.5105
- Debt/Equity 1.0263
- CurrentRatio 0.9737
- ROIC 0.5101
- MktCap 4087787028379.0005
- FreeCF/Share 8.362
- PFCF 33.1467
- PE 34.8265
- Debt/Assets 0.2386
- DivYield 0.0037
- ROE 1.5994
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | JP Morgan | -- | Overweight | $315 | $325 | Jan. 30, 2026 |
| Reiterated | AAPL | Rosenblatt | -- | Neutral | $250 | $267 | Jan. 30, 2026 |
| Upgrade | AAPL | Maxim Group | Hold | Buy | -- | $300 | Jan. 30, 2026 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $300 | $315 | Jan. 30, 2026 |
| Reiterated | AAPL | Barclays | -- | Underweight | $230 | $239 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $305 | $315 | Jan. 26, 2026 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
News
QUBT Stock vs. AAPL Stock?
Published: November 18, 2025 by: Forbes
Sentiment: Neutral
Quantum Computing Inc. stock (NASDAQ: QUBT) has surged 271% over the last year, but its fundamentals signal extreme risk.
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Apple: As A Shareholder I Am Concerned About Their Ability To Innovate
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Negative
Apple (AAPL) posted record Q4 2025 earnings, with $102.5B in revenue and $1.85 EPS, but faces concerns over future growth. AAPL's heavy focus on buybacks over innovation and underinvestment in AI and cloud puts it at risk versus peers like MSFT and GOOGL. Despite a massive install base and strong Services growth, AAPL trades at a premium valuation with slower revenue and cash flow growth than competitors.
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Apple takes 25% share of China smartphone market in October on iPhone 17 demand
Published: November 18, 2025 by: Reuters
Sentiment: Positive
Apple's iPhone accounted for one in every four smartphones sold in China in October, with sales jumping 37% from a year earlier on strong demand for the iPhone 17 series, data from research firm Counterpoint showed on Tuesday.
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Alger Growth & Income Fund Q3 2025 Portfolio Update
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Positive
Class A shares of the Alger Growth & Income Fund outperformed the S&P 500 Index during the third quarter of 2025. Apple Inc., Broadcom Inc., and Alphabet Inc. were among the top contributors to performance. Honeywell International Inc., Eli Lilly and Company, and TransDigm Group Incorporated were among the top detractors from performance.
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Trifork partners with Loft Dynamics to scale qualified pilot training on Apple Vision Pro
Published: November 18, 2025 by: GlobeNewsWire
Sentiment: Neutral
Press release Trifork partners with Loft Dynamics to scale qualified pilot training on Apple Vision Pro San Francisco and Dübendorf, Switzerland — November 18, 2025 — Loft Dynamics, the pioneer behind the world's first EASA- and FAA-qualified virtual reality flight simulators, announced a strategic partnership with Trifork, a global technology company and leader in spatial computing. Together, the companies are developing an industry-defining solution called LoftHOME, an at-home pilot training kit that extends Loft Dynamics' qualified training ecosystem to Apple Vision Pro.
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Bitcoin's slide signals a warning for equities, Apple reportedly ramps up Tim Cook succession plans
Published: November 17, 2025 by: Yahoo Finance
Sentiment: Negative
Market Domination anchor Josh Lipton breaks down the latest market moves for November 17, 2025. Bitcoin continues to slide, but could it be a warning sign for equity markets?
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Apple's next stage of growth will be merging AI software with new hardware: Creative Strategies CEO
Published: November 17, 2025 by: CNBC Television
Sentiment: Positive
Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and what's ahead for the tech giant.
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Buffett Trims Apple, Bets Big on Alphabet Ahead of Retirement
Published: November 17, 2025 by: MarketBeat
Sentiment: Neutral
Warren Buffett's Berkshire Hathaway NYSE: BRK.B just released its much-anticipated Q3 13F filing, revealing what portfolio moves the Oracle of Omaha's investment firm made during the quarter.
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Apple to Change Designs and Release Schedule
Published: November 17, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple is set to change its iPhone designs and release cycle next year. Bloomberg Senior Tech Editor Dana Wollman joins Caroline Hyde on “Bloomberg Tech” to discuss the customer and competition impact.
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Berkshire Backs Alphabet: Firm Invests $4.3B Into GOOGL, Offloads AAPL
Published: November 17, 2025 by: Schwab Network
Sentiment: Neutral
Warren Buffett's Berkshire Hathaway (BRK/B) now has Alphabet (GOOGL) as its 10th biggest holding. The firm revealed in a recent filing that it added a $3.4 billion stake in the Mag 7 giant while trimming its Apple (AAPL) stake by over $10 billion.
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Apple CEO Tim Cook could exit as early as next year — here's who could replace him: report
Published: November 17, 2025 by: New York Post
Sentiment: Neutral
Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run.
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Investors Are Sick of Apple
Published: November 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral
SEC filings reveal that Warren Buffett sold more Apple Inc. (NASDAQ: AAPL) shares in the most recently reported quarter.
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Apple is selling a $230 cloth "pocket" for your iPhone
Published: November 14, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Early Friday, a crowd of people lined up outside Apple Inc.'s SoHo location in New York to be among the first to get their hands on a new, limited-edition product: an up to $230 iPhone pouch the company said is “inspired by the concept of a piece of cloth.” The iPhone Pocket, as it's called, is a wearable smartphone sling made in collaboration with Issey Miyake, the famed Japanese label that created the signature black turtleneck often worn by Apple co-founder Steve Jobs.
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US trade tribunal to consider new Apple Watch import ban
Published: November 14, 2025 by: Reuters
Sentiment: Negative
The U.S. International Trade Commission decided on Friday to hold a new proceeding to determine whether imports of Apple's updated Apple Watches should be banned as part of a patent dispute with medical monitoring technology company Masimo.
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Apple Pay US online volumes to surpass PayPal in 2025 and beyond: analysts
Published: November 14, 2025 by: Proactive Investors
Sentiment: Positive
UBS analysts believe Apple Inc (NASDAQ:AAPL, ETR:APC)'s Apple Pay desktop adoption is progressing throughout 2025, expecting additional merchants to adopt Apple Pay desktop after the holiday season. In a note to clients on Friday, the analysts wrote that their estimates suggest Apple Pay US online volumes will be slightly larger than PayPal's Branded Checkout in 2025 and beyond.
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Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense
Published: November 14, 2025 by: Benzinga
Sentiment: Positive
Apple Inc (NASDAQ: AAPL) is one of the smaller players in the streaming sector, but recent bets on live sports could be paying off for subscriber and advertising growth. A new change to its MLS soccer rights could help boost things even more.
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Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
Published: November 14, 2025 by: The Street
Sentiment: Neutral
Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
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Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Apple Rises 20% in a Year: Is There More Room for the Stock to Grow?
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's iPhone 17 momentum, Mac and iPad upgrades and strong Services push the stock near highs despite valuation concerns.
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Options Corner: AAPL
Published: November 14, 2025 by: Schwab Network
Sentiment: Positive
Rick Ducat looks at the upward sloping channel taking place in Apple (AAPL) shares. He compares the iPhone maker to its Mag 7 peers and shows the relative outperformance versus the S&P 500 (SPX).
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Apple lowers App Store commissions for 'mini apps'
Published: November 13, 2025 by: Reuters
Sentiment: Positive
Apple on Thursday said it would lower commissions for "mini apps" on iPhones and other devices.
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Apple cuts App Store fee in half for 'mini apps' that integrate more of its software
Published: November 13, 2025 by: CNBC
Sentiment: Positive
Apple on Thursday said it would cut the company's App Store fees from 30% to 15% for some app makers, if they enter into a new program administered by the iPhone maker. The Mini Apps Partner Program offers app developers the better fee in exchange for using some of Apple's technology to build their apps.
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Tesla Developing Support for Apple CarPlay
Published: November 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Tesla is developing support for Apple's CarPlay system in its vehicles, according to people with knowledge of the matter. Mark Gurman reports on "Bloomberg Tech.
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Touchstone Dividend Equity Fund Q3 2025 Portfolio Review
Published: November 13, 2025 by: Seeking Alpha
Sentiment: Positive
The Touchstone Dividend Equity Fund (Class A Shares, Load Waived) outperformed its benchmark, the Russell 1000 Value Index for the quarter ended September 30, 2025. Selection within Information Technology, Health Care, and Financials was the primary driver of positive relative returns, while selection within Communication Services and Materials detracted modestly. The Fund added one new name during the quarter, Sherwin-Williams Co. (SHW) and sold one name, Intel Corp. (INTC).
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Apple halves commissions for mini app makers
Published: November 13, 2025 by: TechCrunch
Sentiment: Positive
Apple announced on Thursday the launch of a new developer program, the Mini Apps Partner Program, which will offer a reduced commission rate of 15% on in-app purchases for the mini applications.
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Apple and Tencent Reach WeChat Payments Agreement
Published: November 13, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly reached a payments agreement with Chinese tech giant Tencent. The new arrangement will see Apple handle payments and take a 15% cut of purchases of mini games and apps from Tencent's WeChat social media platform, Bloomberg reported Thursday (Nov. 13), citing unnamed sources.
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Apple refused permission to appeal UK ruling on app store commissions
Published: November 13, 2025 by: Reuters
Sentiment: Negative
Apple was on Thursday refused permission to appeal against a London tribunal ruling that it abused its dominant position by charging app developers unfair commissions.
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Apple: Too Little, Too Late?
Published: November 12, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. remains a strong consumer brand but faces stagnating growth and a lack of innovation, making it a sell at current valuations. Q4 earnings beat expectations, with record revenue and margins, yet growth lags behind other mega-cap tech peers. AAPL's reported $1 billion AI deal with Google highlights strategic weaknesses and dependence on external innovation for Siri.
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Apple to Reportedly Pay Google $1 Billion a Year for Siri's Custom Gemini AI Model
Published: November 12, 2025 by: CNET
Sentiment: Neutral
Apple is choosing Google over Anthropic because of cost, per report.
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Streaming Prices Are Soaring—and Consumers Are Still Paying
Published: November 12, 2025 by: WSJ
Sentiment: Positive
The menu of options for how to watch shows and movies without cable continues to grow—as do their price tags. But viewers have generally been sticking with their subscriptions.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000