Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 45.0366
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 2996569554000.0
- FreeCF/Share 6.5683
- PFCF 30.4264
- PE 30.9193
- Debt/Assets 0.2964
- DivYield 0.005
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Needham | Buy | Hold | -- | -- | June 4, 2025 |
| Reiterated | AAPL | TD Cowen | -- | Buy | $290 | $275 | May 2, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $170.62 | May 2, 2025 |
| Downgrade | AAPL | Rosenblatt | Buy | Neutral | -- | $217 | May 2, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $260 | $245 | May 2, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $197 | $173 | April 30, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $215 | April 30, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 29, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 28, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $250 | $240 | April 24, 2025 |
News
Apple's Existential Crisis: Can It Build a Future Around AI?
Published: May 07, 2025 by: WSJ
Sentiment: Negative
The iPhone maker has an uncertain path ahead: shiny but less smart hardware or a smarter Siri that turbocharges everything.
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Final Trade: AAPL, NKE, XLP
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral
The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.
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Alphabet stock stumbles on Apple looking into adding AI search to Safari
Published: May 07, 2025 by: Yahoo Finance
Sentiment: Negative
Alphabet (GOOG, GOOGL) shares continue to see losses ahead of Wednesday's market close on the headlines that Apple (AAPL) is looking into adding AI search capabilities to its Safari web browser, a disclosure that Apple senior vice president of services Eddy Cue made in a testimony to US Department of Justice (DOJ) officials. Yahoo Finance tech editor Dan Howley breaks down the details.
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Fed leaves rates unchanged, Google stock sinks on Apple's AI plans for Safari search
Published: May 07, 2025 by: Yahoo Finance
Sentiment: Negative
The Federal Reserve decided to hold rates steady at the May FOMC meeting. Chair Jerome Powell cautioned that the central bank won't begin lowering interest rates until it sees further progress on inflation returning to its 2% target.
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Alphabet Stock Tumbles After Apple Executive's Testimony
Published: May 07, 2025 by: Schaeffers Research
Sentiment: Negative
Alphabet Inc (NASDAQ:GOOGL) stock was last seen down 7.6% to trade at $150.77.
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AAPL Seeks Safari A.I. Revamp, GOOGL Sells Off
Published: May 07, 2025 by: Schwab Network
Sentiment: Positive
During a U.S. antitrust trial, Apple (AAPL) executive Eddy Cue noted that the company is seeking to overhaul its Safari browser to use more A.I. It's a move that could break Apple's reliance on Alphabet's (GOOGL) Google search.
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You have less than 60 days to potentially cash in on Apple's $95 million Siri settlement. Here's what to do.
Published: May 07, 2025 by: Business Insider
Sentiment: Positive
Apple is set to pay $95 million to settle a class-action lawsuit based on Siri's privacy. The lawsuit accused Apple of obtaining private communications via Siri without user consent.
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Apple's Eddy Cue: Searches in Apple's browser fell for the first time in April
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the fall in Google searches on Apple devices and what it means for both companies. CNBC's Steve Kovach joins us with the latest.
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Apple is looking to add AI search engines to Safari
Published: May 07, 2025 by: TechCrunch
Sentiment: Positive
Apple is looking at adding AI search engines from OpenAI, Perplexity, and Anthropic into Safari, Bloomberg reported on Wednesday.
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Apple says searches are shrinking because people are using AI instead. Now Google's stock is tanking.
Published: May 07, 2025 by: Business Insider
Sentiment: Negative
Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years. It looks like that's started to happen, an Apple executive testified in court.
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Apple looks to add AI search to company's browser, Bloomberg reports
Published: May 07, 2025 by: Reuters
Sentiment: Positive
Apple is "actively looking" to reshape the Safari web browser to focus on AI-powered search engines, Bloomberg News reported on Wednesday, citing an Apple executive's disclosures in the U.S. Justice Department's lawsuit against Alphabet.
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Apple Considers Move to AI-Powered Search Engines
Published: May 07, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines in light of the potential collapse of its Google deal. Jackie Davalos has more on "Bloomberg Technology.
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Alphabet shares plunge as Apple looks at adding AI search integration from Perplexity
Published: May 07, 2025 by: Proactive Investors
Sentiment: Neutral
Alphabet Inc (NASDAQ:GOOG) shares fell 7% after Apple Inc (NASDAQ:AAPL, ETR:APC) was revealed to have started talks with artificial intelligence startup Perplexity AI about adding search functions to iPhones. Other AI chatbot functions could also potentially be added.
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AAPL, META & Big Tech Options Trades
Published: May 07, 2025 by: Schwab Network
Sentiment: Neutral
Kevin Hincks looks at a pair of Mag 7 stocks as investors level set following the tech companies' latest earnings report. For Apple (AAPL), Kevin demonstrates an example put vertical strategy in the iPhone maker.
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Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (May 2025)
Published: May 07, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Apple Inc. (NASDAQ: AAPL) has long held an attraction for its ergonomic approach toward computing and communications among students and tech-minded users.
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Apple cut share buybacks and the stock got hit. Here's what sellers are missing.
Published: May 07, 2025 by: Market Watch
Sentiment: Negative
Investors unfairly punished Apple's stock last week after the company announced it was reducing its buyback program to $100 billion from $110 billion.
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AMZN, AAPL and NFLX Forecast – Major US Stocks Waiting for FOMC
Published: May 07, 2025 by: FXEmpire
Sentiment: Positive
The announcements coming out of the Federal Reserve later in the session will have an influence on where we go next in these major stocks, but so far, it looks like they are trying to rally, mainly on the back of the announcement of US/China talks.
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ATTENTION AAPL SHAREHOLDERS: Investors who Lost Money on Apple Inc. are Urged to Contact Levi & Korsinsky About an Ongoing Investigation
Published: May 07, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 7, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
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LambdaTest Partners with MacStadium to Power AI Workloads on Apple Silicon
Published: May 07, 2025 by: Business Wire
Sentiment: Neutral
ATLANTA & SAN FRANCISCO--(BUSINESS WIRE)-- #Apple--LambdaTest, a unified agentic AI and cloud engineering platform, has announced its partnership with MacStadium, the industry-leading private Mac cloud provider enabling enterprise macOS workloads, to accelerate its AI-native software testing by leveraging Apple Silicon. With its AI-native testing agent, KaneAI, LambdaTest is transforming test automation by helping teams plan, create, and evolve end-to-end software testing, all using natural language. La.
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Apple Growth Story Remains Muted
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive
Apple reported top and bottom line beats for its March ending quarter, but this was largely due to reduced estimates since the prior report. The iPhone has stalled despite new features, while Services are growing nicely but remain less than a third of the business. Apple lacks a "next big thing," with incremental updates and AI features expected to drive only mid-single digit yearly revenue growth.
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Apple: Disheartening Signals
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Negative
Apple reported peak sales growth of 5%, but failed to leverage AI for further growth, leading to a bearish outlook on the stock. iPhone sales remain weak, with only 2% growth in FQ2, and Apple lags in foldable smartphones and smart glasses technologies. Tariff headwinds could add $900 million to quarterly costs, with potential for higher tariffs impacting profits, exacerbating the slow growth issue.
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Build A 12%+ Yield On Cost By 2035 With May's Top 10 High-Yield Picks
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive
In this article, I present 10 attractive high-yield investment options for this month of May 2025, which not only offer dividend income but also potential for dividend growth. The selection process involves analyzing financial ratios, competitive advantages, valuations, and diversification across industries and countries to minimize risks and maximize returns. Highlighted top picks for May 2025 include VICI Properties, Chevron, Canadian Natural Resources, Pfizer, Altria, CVS Health, Toronto-Dominion Bank, Comcast, Vale, and Ares Capital.
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Apple: Desperately Looking For A Narrative (Underweight)
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple's high valuation multiples are hard to justify due to slowing growth and lack of a compelling story, despite its reliable cash flow. The company's revenue growth has decelerated, with iPhone sales stagnating and Services segment growth slowing, indicating limited upside in the near term. Geopolitical tensions and fierce competition, especially in China, pose significant headwinds, making it challenging for Apple to maintain or grow its market share.
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Apple's App Store growth steady, but legal risks cast a shadow
Published: May 06, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC)'s App Store revenue continues to grow at a solid pace, but analysts warn that legal risks and slowing momentum could challenge the company's high-margin Services segment in the coming months. According to SensorTower data cited by Bank of America and UBS, global App Store revenue rose roughly 11.8% year-over-year in April—broadly in line with March, but down from the 19% growth recorded in January.
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Developers Sue Apple for Failing to Comply With In-App Payments Order
Published: May 06, 2025 by: CNET
Sentiment: Negative
A class action suit alleges that Apple undercut subscriptions and in-app purchases by refusing to comply with a court injunction.
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Should You Buy Apple Stock on the Dip?
Published: May 06, 2025 by: The Motley Fool
Sentiment: Negative
Apple (AAPL -0.40%) reported increased iPhone sales, but the future looks uncertain as tariff costs loom for the smartphone pioneer.
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Apple: 3 Reasons To Load Up The Truck
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive
Apple reported better-than-expected Q2 earnings last week, driven by record Services revenue. However, shares dropped 4% as investors disliked the earnings release. Apple announced a new $100B stock buyback authorization which was less than last year. However, it ensures a steady pace of stock buybacks throughout the year. Apple's gross margins are growing and the high-margin Services segment now represents 28% of consolidated revenue.
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Apple: Worst Part Of The Trade War
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's reliance on China for supply chain and revenue makes it vulnerable to the U.S.-China trade war, leading to a strong sell rating. Q2 2025 earnings showed declining Chinese iPhone shipments and increased tariffs, indicating significant margin compression and weakening demand. Despite beating EPS and revenue expectations, Apple's high P/E ratio and downward revisions suggest an unsustainable valuation.
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Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Published: May 06, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 6, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Epic Games' CEO says fighting Apple cost his company more than $1 billion. He says it was worth it.
Published: May 06, 2025 by: Business Insider
Sentiment: Neutral
Epic Games CEO Tim Sweeney — the guy behind Fortnite — has been fighting Apple over its App Store rules for five years. Last week, Sweeney won what could be a far-reaching victory — if it survives Apple's appeal.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Mr. Timothy D. Cook
- Employees 164000