Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 29.537
  • Book/Share 5.9797
  • PB 46.5105
  • Debt/Equity 1.0263
  • CurrentRatio 0.9737
  • ROIC 0.5101

 

  • MktCap 4087787028379.0005
  • FreeCF/Share 8.362
  • PFCF 33.1467
  • PE 34.8265
  • Debt/Assets 0.2386
  • DivYield 0.0037
  • ROE 1.5994

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL JP Morgan -- Overweight $315 $325 Jan. 30, 2026
Reiterated AAPL Rosenblatt -- Neutral $250 $267 Jan. 30, 2026
Upgrade AAPL Maxim Group Hold Buy -- $300 Jan. 30, 2026
Reiterated AAPL Monness Crespi & Hardt -- Buy $300 $315 Jan. 30, 2026
Reiterated AAPL Barclays -- Underweight $230 $239 Jan. 30, 2026
Reiterated AAPL JP Morgan -- Overweight $305 $315 Jan. 26, 2026
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025

News

QUBT Stock vs. AAPL Stock?
AAPL, QUBT
Published: November 18, 2025 by: Forbes
Sentiment: Neutral

Quantum Computing Inc. stock (NASDAQ: QUBT) has surged 271% over the last year, but its fundamentals signal extreme risk.

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image for news QUBT Stock vs. AAPL Stock?
Apple: As A Shareholder I Am Concerned About Their Ability To Innovate
AAPL
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Negative

Apple (AAPL) posted record Q4 2025 earnings, with $102.5B in revenue and $1.85 EPS, but faces concerns over future growth. AAPL's heavy focus on buybacks over innovation and underinvestment in AI and cloud puts it at risk versus peers like MSFT and GOOGL. Despite a massive install base and strong Services growth, AAPL trades at a premium valuation with slower revenue and cash flow growth than competitors.

Read More
image for news Apple: As A Shareholder I Am Concerned About Their Ability To Innovate
Apple takes 25% share of China smartphone market in October on iPhone 17 demand
AAPL
Published: November 18, 2025 by: Reuters
Sentiment: Positive

Apple's iPhone accounted for one in every four smartphones sold in China in October, with sales jumping 37% from a year earlier on strong demand for the iPhone 17 series, data from research firm Counterpoint showed on Tuesday.

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image for news Apple takes 25% share of China smartphone market in October on iPhone 17 demand
Alger Growth & Income Fund Q3 2025 Portfolio Update
AAPL, AVGO, GOOGL, HON, LLY, TDG
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Positive

Class A shares of the Alger Growth & Income Fund outperformed the S&P 500 Index during the third quarter of 2025. Apple Inc., Broadcom Inc., and Alphabet Inc. were among the top contributors to performance. Honeywell International Inc., Eli Lilly and Company, and TransDigm Group Incorporated were among the top detractors from performance.

Read More
image for news Alger Growth & Income Fund Q3 2025 Portfolio Update
Trifork partners with Loft Dynamics to scale qualified pilot training on Apple Vision Pro
AAPL
Published: November 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

Press release Trifork partners with Loft Dynamics to scale qualified pilot training on Apple Vision Pro San Francisco and Dübendorf, Switzerland — November 18, 2025 — Loft Dynamics, the pioneer behind the world's first EASA- and FAA-qualified virtual reality flight simulators, announced a strategic partnership with Trifork, a global technology company and leader in spatial computing. Together, the companies are developing an industry-defining solution called LoftHOME, an at-home pilot training kit that extends Loft Dynamics' qualified training ecosystem to Apple Vision Pro.

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image for news Trifork partners with Loft Dynamics to scale qualified pilot training on Apple Vision Pro
Bitcoin's slide signals a warning for equities, Apple reportedly ramps up Tim Cook succession plans
AAPL
Published: November 17, 2025 by: Yahoo Finance
Sentiment: Negative

Market Domination anchor Josh Lipton breaks down the latest market moves for November 17, 2025. Bitcoin continues to slide, but could it be a warning sign for equity markets?

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image for news Bitcoin's slide signals a warning for equities, Apple reportedly ramps up Tim Cook succession plans
Apple's next stage of growth will be merging AI software with new hardware: Creative Strategies CEO
AAPL
Published: November 17, 2025 by: CNBC Television
Sentiment: Positive

Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and what's ahead for the tech giant.

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image for news Apple's next stage of growth will be merging AI software with new hardware: Creative Strategies CEO
Buffett Trims Apple, Bets Big on Alphabet Ahead of Retirement
AAPL, BRK-A, BRK-B, GOOG, GOOGL
Published: November 17, 2025 by: MarketBeat
Sentiment: Neutral

Warren Buffett's Berkshire Hathaway NYSE: BRK.B just released its much-anticipated Q3 13F filing, revealing what portfolio moves the Oracle of Omaha's investment firm made during the quarter.

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image for news Buffett Trims Apple, Bets Big on Alphabet Ahead of Retirement
Apple to Change Designs and Release Schedule
AAPL
Published: November 17, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple is set to change its iPhone designs and release cycle next year. Bloomberg Senior Tech Editor Dana Wollman joins Caroline Hyde on “Bloomberg Tech” to discuss the customer and competition impact.

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image for news Apple to Change Designs and Release Schedule
Berkshire Backs Alphabet: Firm Invests $4.3B Into GOOGL, Offloads AAPL
AAPL, BRK-A, BRK-B, GOOG, GOOGL
Published: November 17, 2025 by: Schwab Network
Sentiment: Neutral

Warren Buffett's Berkshire Hathaway (BRK/B) now has Alphabet (GOOGL) as its 10th biggest holding. The firm revealed in a recent filing that it added a $3.4 billion stake in the Mag 7 giant while trimming its Apple (AAPL) stake by over $10 billion.

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image for news Berkshire Backs Alphabet: Firm Invests $4.3B Into GOOGL, Offloads AAPL
Apple CEO Tim Cook could exit as early as next year — here's who could replace him: report
AAPL
Published: November 17, 2025 by: New York Post
Sentiment: Neutral

Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run.

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image for news Apple CEO Tim Cook could exit as early as next year — here's who could replace him: report
Investors Are Sick of Apple
AAPL
Published: November 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral

SEC filings reveal that Warren Buffett sold more Apple Inc. (NASDAQ: AAPL) shares in the most recently reported quarter.

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image for news Investors Are Sick of Apple
Apple is selling a $230 cloth "pocket" for your iPhone
AAPL
Published: November 14, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Early Friday, a crowd of people lined up outside Apple Inc.'s SoHo location in New York to be among the first to get their hands on a new, limited-edition product: an up to $230 iPhone pouch the company said is “inspired by the concept of a piece of cloth.” The iPhone Pocket, as it's called, is a wearable smartphone sling made in collaboration with Issey Miyake, the famed Japanese label that created the signature black turtleneck often worn by Apple co-founder Steve Jobs.

Read More
image for news Apple is selling a $230 cloth "pocket" for your iPhone
US trade tribunal to consider new Apple Watch import ban
AAPL
Published: November 14, 2025 by: Reuters
Sentiment: Negative

The U.S. International Trade Commission decided on Friday to hold a new proceeding to determine whether imports of Apple's updated Apple Watches should be banned as part of a patent dispute with medical monitoring technology company Masimo.

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image for news US trade tribunal to consider new Apple Watch import ban
Apple Pay US online volumes to surpass PayPal in 2025 and beyond: analysts
AAPL, PYPL
Published: November 14, 2025 by: Proactive Investors
Sentiment: Positive

UBS analysts believe Apple Inc (NASDAQ:AAPL, ETR:APC)'s Apple Pay desktop adoption is progressing throughout 2025, expecting additional merchants to adopt Apple Pay desktop after the holiday season. In a note to clients on Friday, the analysts wrote that their estimates suggest Apple Pay US online volumes will be slightly larger than PayPal's Branded Checkout in 2025 and beyond.

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image for news Apple Pay US online volumes to surpass PayPal in 2025 and beyond: analysts
Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense
AAPL
Published: November 14, 2025 by: Benzinga
Sentiment: Positive

Apple Inc (NASDAQ: AAPL) is one of the smaller players in the streaming sector, but recent bets on live sports could be paying off for subscriber and advertising growth. A new change to its MLS soccer rights could help boost things even more.

Read More
image for news Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense
Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
AAPL, GOOG, GOOGL
Published: November 14, 2025 by: The Street
Sentiment: Neutral

Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?

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image for news Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?
AAPL
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?
Apple Rises 20% in a Year: Is There More Room for the Stock to Grow?
AAPL
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's iPhone 17 momentum, Mac and iPad upgrades and strong Services push the stock near highs despite valuation concerns.

Read More
image for news Apple Rises 20% in a Year: Is There More Room for the Stock to Grow?
Options Corner: AAPL
AAPL
Published: November 14, 2025 by: Schwab Network
Sentiment: Positive

Rick Ducat looks at the upward sloping channel taking place in Apple (AAPL) shares. He compares the iPhone maker to its Mag 7 peers and shows the relative outperformance versus the S&P 500 (SPX).

Read More
image for news Options Corner: AAPL
Apple lowers App Store commissions for 'mini apps'
AAPL
Published: November 13, 2025 by: Reuters
Sentiment: Positive

Apple on Thursday said it would lower commissions for "mini apps" on iPhones and other devices.

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image for news Apple lowers App Store commissions for 'mini apps'
Apple cuts App Store fee in half for 'mini apps' that integrate more of its software
AAPL
Published: November 13, 2025 by: CNBC
Sentiment: Positive

Apple on Thursday said it would cut the company's App Store fees from 30% to 15% for some app makers, if they enter into a new program administered by the iPhone maker. The Mini Apps Partner Program offers app developers the better fee in exchange for using some of Apple's technology to build their apps.

Read More
image for news Apple cuts App Store fee in half for 'mini apps' that integrate more of its software
Tesla Developing Support for Apple CarPlay
AAPL, TSLA
Published: November 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Tesla is developing support for Apple's CarPlay system in its vehicles, according to people with knowledge of the matter. Mark Gurman reports on "Bloomberg Tech.

Read More
image for news Tesla Developing Support for Apple CarPlay
Touchstone Dividend Equity Fund Q3 2025 Portfolio Review
AAPL, AMT, AVGO, IFF, INTC, KLAC, LVS, ORCL, SHW, STZ, TXN
Published: November 13, 2025 by: Seeking Alpha
Sentiment: Positive

The Touchstone Dividend Equity Fund (Class A Shares, Load Waived) outperformed its benchmark, the Russell 1000 Value Index for the quarter ended September 30, 2025. Selection within Information Technology, Health Care, and Financials was the primary driver of positive relative returns, while selection within Communication Services and Materials detracted modestly. The Fund added one new name during the quarter, Sherwin-Williams Co. (SHW) and sold one name, Intel Corp. (INTC).

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image for news Touchstone Dividend Equity Fund Q3 2025 Portfolio Review
Apple halves commissions for mini app makers
AAPL
Published: November 13, 2025 by: TechCrunch
Sentiment: Positive

Apple announced on Thursday the launch of a new developer program, the Mini Apps Partner Program, which will offer a reduced commission rate of 15% on in-app purchases for the mini applications.

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image for news Apple halves commissions for mini app makers
Apple and Tencent Reach WeChat Payments Agreement
AAPL, TCEHY
Published: November 13, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly reached a payments agreement with Chinese tech giant Tencent. The new arrangement will see Apple handle payments and take a 15% cut of purchases of mini games and apps from Tencent's WeChat social media platform, Bloomberg reported Thursday (Nov. 13), citing unnamed sources.

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image for news Apple and Tencent Reach WeChat Payments Agreement
Apple refused permission to appeal UK ruling on app store commissions
AAPL
Published: November 13, 2025 by: Reuters
Sentiment: Negative

Apple was on Thursday refused permission to appeal against a London tribunal ruling that it abused its dominant position by charging app developers unfair commissions.

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image for news Apple refused permission to appeal UK ruling on app store commissions
Apple: Too Little, Too Late?
AAPL
Published: November 12, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. remains a strong consumer brand but faces stagnating growth and a lack of innovation, making it a sell at current valuations. Q4 earnings beat expectations, with record revenue and margins, yet growth lags behind other mega-cap tech peers. AAPL's reported $1 billion AI deal with Google highlights strategic weaknesses and dependence on external innovation for Siri.

Read More
image for news Apple: Too Little, Too Late?
Apple to Reportedly Pay Google $1 Billion a Year for Siri's Custom Gemini AI Model
AAPL, GOOG, GOOGL
Published: November 12, 2025 by: CNET
Sentiment: Neutral

Apple is choosing Google over Anthropic because of cost, per report.

Read More
image for news Apple to Reportedly Pay Google $1 Billion a Year for Siri's Custom Gemini AI Model
Streaming Prices Are Soaring—and Consumers Are Still Paying
AAPL, DIS, NFLX, PSKY
Published: November 12, 2025 by: WSJ
Sentiment: Positive

The menu of options for how to watch shows and movies without cable continues to grow—as do their price tags. But viewers have generally been sticking with their subscriptions.

Read More
image for news Streaming Prices Are Soaring—and Consumers Are Still Paying

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.