Apple Inc. (AAPL)
Automate Your Wheel Strategy on AAPL
With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.0631
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3806263227200.0
- FreeCF/Share 6.4541
- PFCF 39.5727
- PE 38.5001
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
| Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
Apple Watch Gets Blood Oxygen Feature Back
Published: August 14, 2025 by: WSJ
Sentiment: Positive
Tech giant redesigned the feature after losing a bruising patent case over it in 2023.
Read More
Apple's Hidden Growth Engine Surges
Published: August 14, 2025 by: Seeking Alpha
Sentiment: Positive
Apple's Hidden Growth Engine Surges
Read More
Blood Oxygen Measurements to Return to Some Apple Watches
Published: August 14, 2025 by: NYTimes
Sentiment: Positive
The company said it will issue a software update to restart the technology, which was caught up in a patent dispute.
Read More
Apple Watch getting redesigned blood oxygen feature following legal dispute
Published: August 14, 2025 by: CNBC
Sentiment: Neutral
Apple announced a redesigned blood oxygen feature is rolling out to some Apple Watch users. The company has been embroiled in a years-long intellectual property dispute with Masimo over the capability.
Read More
Apple to bring blood oxygen feature to some US watches with software update
Published: August 14, 2025 by: Reuters
Sentiment: Positive
Apple will bring a blood oxygen measurement feature to some of its watch models via a software update after receiving approval from the U.S. government amid a protracted legal dispute over the technology, it said on Thursday.
Read More
Joe Terranova buys more Apple
Published: August 13, 2025 by: CNBC Television
Sentiment: Positive
Joe Terranova, senior managing director for Virtus Investment Partners, joins CNBC's "Halftime Report" to explain why he's buying more Apple.
Read More
Apple's New Plan for Artificial Intelligence
Published: August 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple Inc. is planning a comeback in artificial intelligence with new devices, including robots, a smart speaker with a display, and home-security cameras, according to people with knowledge of the matter. Mark Gurman has the exclusive details on Bloomberg Businessweek.
Read More
Small caps rally as Magnificent 7 stocks roll over in market rotation
Published: August 13, 2025 by: CNBC
Sentiment: Neutral
The Russell 2000 rallied while the Magnificent 7 fell. Investors rotated to small stocks, turning away from the megacap technology stocks that have led the market in recent years.
Read More
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL
Published: August 13, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …
Read More
Apple dismisses Elon Musk's claims that App Store favors OpenAI over other AI apps
Published: August 13, 2025 by: TechCrunch
Sentiment: Neutral
Apple has rejected Elon Musk's accusations that its App Store is biased against AI apps that compete with OpenAI.
Read More
Elon Musk Threatens Lawsuit Against Apple Over Claims It Favors OpenAI
Published: August 12, 2025 by: NYTimes
Sentiment: Negative
The billionaire said in posts on X that the consumer tech giant was violating antitrust laws by giving preferential treatment to OpenAI on the App Store.
Read More
Elon Musk threatens Apple with legal action, reignites OpenAI feud over alleged antitrust violations
Published: August 12, 2025 by: New York Post
Sentiment: Negative
He added that X and his Grok AI chatbot are excluded from the App Store's “Must Have” list when the apps rank as #1 in news and #5 overall, respectively – asking if Apple is “playing politics.”
Read More
'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
Published: August 12, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Dan Ives, Global Head: Technology Research at Wedbush Securities, talks about his note on Apple trying to avoid its "Blackberry Moment." Apple's decision to delay its next-generation Siri features this year set off a storm inside the company, leading to executive changes and underscoring to the public just how far behind the company is in artificial intelligence.
Read More
OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?
Published: August 12, 2025 by: Schwab Network
Sentiment: Neutral
Angelo Zino of CFRA says Apple (AAPL) is likely to outsource A.I. to another company.
Read More
Musk-Altman battle escalates as Tesla CEO drags Apple into the spat
Published: August 12, 2025 by: CNBC
Sentiment: Negative
The legal and public relations battle between Elon Musk and Sam Altman took another turn this week. Musk threatened to sue Apple, claiming antitrust violations related to the rankings of his Grok AI chatbot in the App Store.
Read More
Macnica Americas and Softron to Showcase Apple ProRes with ST 2110-22 on 100Gbps MEP100 Smart NIC at IBC2025
Published: August 12, 2025 by: Business Wire
Sentiment: Neutral
SOLANA BEACH, Calif.--(BUSINESS WIRE)--Macnica Americas, a global technology innovator of IP design, networking solutions and AI/IoT technologies, will team with Softron Media Services at IBC2025 to demonstrate Apple ProRes compressed video over ST 2110-22, combined with the macOS Sequoia (15+) and the Macnica 100Gbps MEP100 Smart NIC. The joint development between Macnica and Softron is expected to be the first delivery of Apple ProRes compressed video over the ST 2110-22 framework and IP netw.
Read More
Apple Rises 9% in a Month: Buy, Sell or Hold the AAPL Stock?
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Neutral
AAPL's fiscal Q3 surge, fueled by Apple Intelligence growth and a $600B U.S. investment plan, offsets tariff headwinds.
Read More
Final Trades: TopBuild, PG&E, D.R. Horton and Apple
Published: August 12, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you their top stocks to watch for the second half.
Read More
Apple & Trump: $100B Investment, Tariffs News Push Shares Up 13%
Published: August 12, 2025 by: MarketBeat
Sentiment: Positive
American technology stalwart Apple NASDAQ: AAPL just made headlines, with President Trump's influence and decision-making playing a key role in the stock's story. Below, we'll detail two key pieces of news and explain why they are leading Apple shares higher.
Read More
Elon Musk threatens Apple with legal action over claim of app store favorability toward OpenAI
Published: August 12, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Michal Lev-Ram joins 'Money Movers' to discuss Elon Musk threatening legal action against Apple, he accused the company of unfairly favoring OpenAI in app store.
Read More
Elon Musk accuses Apple of favoring OpenAI in App Store ranking, threatens legal action
Published: August 12, 2025 by: Proactive Investors
Sentiment: Negative
Elon Musk has accused Apple Inc (NASDAQ:AAPL, ETR:APC) of unfairly favoring OpenAI over AI competitors such as his startup xAI in its App Store, threatening to take legal action over what he alleges is an antitrust violation. In a series of posts on his social media platform X on Monday, Musk accused Apple of only allowing OpenAI's ChatGPT to rank first in mobile apps on its store.
Read More
Musk Takes Fight With OpenAI to Apple Over Its App Store
Published: August 12, 2025 by: WSJ
Sentiment: Negative
Musk said Apple's App Store was suppressing his GrokAI chatbot while favoring ChatGPT.
Read More
Hincks: Markets Got CPI "Slightly Wrong," xAI "Legal Action" Against AAPL
Published: August 12, 2025 by: Schwab Network
Sentiment: Negative
While the headline numbers of CPI rose less than expected, Kevin Hincks says you need to look below the headline to understand the picture is more complicated than it appears. He points out that energy is lower but prices for just about everything else climbed up.
Read More
Australian court finds Apple, Google abused app store market power
Published: August 12, 2025 by: TechCrunch
Sentiment: Negative
Epic Games has just secured a win in its crusade against Apple and Google's app store policies: The Federal Court of Australia on Tuesday ruled that Apple and Google's engaged in anti-competitive conduct when it came to their respective app stores, ABC News reported.
Read More
Apple urged to avoid 'BlackBerry moment' in AI: analysts
Published: August 11, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) may have improved its relationship with the Trump administration by committing $100 billion to US manufacturing, but Wedbush analysts have warned that an “invisible AI strategy” threatens to push the tech giant into a “BlackBerry Moment” if it doesn't move fast. “This was a big week for Cook to play nice in the sandbox with the Trump Administration and commit to more US manufacturing investments with the $100 billion announcement,” Wedbush wrote.
Read More
Do not underestimate Tim Cook, says Laffer Tengler Investments' Nancy Tengler
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive
Nancy Tengler, Laffer Tengler Investments CEO, joins 'Power Lunch' to discuss Tengler's thoughts on Apple's stock, if Tim Cook's passive about AI and much more.
Read More
iPhone 17 & A.I. Features: More AAPL Upside to Come?
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive
@brownreport's Jason Brown believes Apple (AAPL) has plenty of room to rally. His bull thesis revolves around the company's upcoming iPhone cycles and A.I.
Read More
Trade Tracker: Joe Terranova buys more Apple
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive
Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to explain why he's buying more Apple here.
Read More
The Big 3: AAPL, AMZN, TSLA
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive
Jason Brown (@brownreport) is joining the chorus of market pundits telling investors not to count Apple (AAPL) out. He says "it's a matter of when" the company capitalizes on A.I.
Read More
Apple: Navigating Tariffs while Services Drive Growth
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple is one of the steadiest growers on Wall Street. Tariff exemptions, the new iPhone, and a rapidly growing services business mean that this stock favors the bulls.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000