Apple Inc. (AAPL)

US — Technology Sector
Peers: AXIL  TBCH  RIME  UEIC  FOXX  WLDS  GPRO  WTO  MSN  FEBO 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 60.8974
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3992064910000.0
  • FreeCF/Share 6.4541
  • PFCF 41.5045
  • PE 40.3795
  • Debt/Assets 0.3068
  • DivYield 0.0038
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Robert W. Baird -- Outperform $230 $280 Oct. 28, 2025
Reiterated AAPL Goldman -- Buy $266 $279 Oct. 21, 2025
Reiterated AAPL Wells Fargo -- Overweight $245 $290 Oct. 21, 2025
Upgrade AAPL Loop Capital Hold Buy -- $315 Oct. 20, 2025
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025

News

Tech Giants Power Market: MSFT, GOOGL, AMZN, AAPL & AMD Lead Charge
AAPL, AMD, AMZN, GOOG, GOOGL, MSFT
Published: October 28, 2025 by: Schwab Network
Sentiment: Positive

Technology stocks are on fire, with the SPX, NDX and $DJI hitting record highs. Olivier Blanchard attributes this surge to A.I.

Read More
image for news Tech Giants Power Market: MSFT, GOOGL, AMZN, AAPL & AMD Lead Charge
How Will Services, Mac and iPad Fare in Apple's Q4 Earnings?
AAPL
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q4 results are set to shine on strong Services and Mac growth, even as iPad sales face a modest decline.

Read More
image for news How Will Services, Mac and iPad Fare in Apple's Q4 Earnings?
Why Stocks Are Set to Melt Up Despite Investor Fear
AAPL, AMD, ARM, CRWV, META
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

Despite investor fears, US stocks are primed to melt up into the historically strong fourth quarter. Easing trade fears, a Dovish Fed, and robust earnings are bullish tailwinds for stocks into year-end.

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image for news Why Stocks Are Set to Melt Up Despite Investor Fear
3 'Magnificent 7' Stocks With Cheap Options Prices
AAPL, MSFT, NVDA
Published: October 28, 2025 by: Schaeffers Research
Sentiment: Positive

Tim Cook's Apple Inc (NASDAQ:AAPL) was last seen trading up 0.3% at $269.67, earlier surpassing the $4 trillion market cap level.

Read More
image for news 3 'Magnificent 7' Stocks With Cheap Options Prices
Here's How Much Traders Expect Apple Stock To Move After Earnings This Week
AAPL
Published: October 28, 2025 by: Investopedia
Sentiment: Positive

Apple is scheduled to report its fiscal fourth-quarter earnings after the closing bell Thursday, with traders betting on a move in the iPhone maker's stock that could take it to new highs after the results.

Read More
image for news Here's How Much Traders Expect Apple Stock To Move After Earnings This Week
The 'Big 3' Tech Playbook: Why Apple, Amazon And Microsoft Keep Winning
AAPL, AMZN, MSFT
Published: October 28, 2025 by: Benzinga
Sentiment: Positive

Amazon.com Inc. (NASDAQ:AMZN) is expected to post steady third-quarter gains powered by strong cloud, advertising, and retail performance.

Read More
image for news The 'Big 3' Tech Playbook: Why Apple, Amazon And Microsoft Keep Winning
Apple Achieves $4 Trillion Market Cap Amid Strong Demand for New iPhone
AAPL
Published: October 28, 2025 by: PYMNTS
Sentiment: Positive

Stronger-than-expected demand for the new iPhone 17 series reportedly helped drive Apple's market capitalization above $4 trillion on Tuesday (Oct. 28). Apple became the third public company to reach that milestone, following Nvidia and Microsoft, which both reached it in July, Bloomberg reported Tuesday.

Read More
image for news Apple Achieves $4 Trillion Market Cap Amid Strong Demand for New iPhone
Apple may seem expensive, but Jim Cramer says it could actually be undervalued
AAPL
Published: October 28, 2025 by: The Street
Sentiment: Positive

Apple may seem expensive, but Jim Cramer says it could actually be undervalued. Here's why: #apple #stock #jimcramer Subscribe | http://t.st/TheStreetTV Earn.

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image for news Apple may seem expensive, but Jim Cramer says it could actually be undervalued
Skyworks-Qorvo merger could depend on Apple, anti-trust approval: analysts
AAPL, QRVO, SWKS
Published: October 28, 2025 by: Proactive Investors
Sentiment: Neutral

Wedbush analysts on Tuesday weighed in on the proposed merger talks between Skyworks Solutions Inc (NASDAQ:SWKS), a major supplier of radio frequency chips for Apple and other smartphone makers, and its competitor Qorvo Inc (NASDAQ:QRVO). In a note to clients, the analysts wrote that there are clearly synergies from the proposed combination but cautioned the deal could trigger anti-trust concerns, as politics adds an element of uncertainty.

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image for news Skyworks-Qorvo merger could depend on Apple, anti-trust approval: analysts
Apple seeks to end Apple Pay trade secrets lawsuit
AAPL
Published: October 28, 2025 by: Reuters
Sentiment: Negative

Apple urged a federal judge to dismiss a racketeering lawsuit by a company that accused the iPhone maker of stealing its technology to create the lucrative mobile wallet Apple Pay.

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image for news Apple seeks to end Apple Pay trade secrets lawsuit
Apple tops $4T market value milestone for first time as shares surge on new iPhones
AAPL
Published: October 28, 2025 by: New York Post
Sentiment: Positive

Apple's shares have gained about 13% since the new launches on Sept. 9, in a remarkable turnaround that pushed the stock into positive territory for the first time this year.

Read More
image for news Apple tops $4T market value milestone for first time as shares surge on new iPhones
Apple Passes $4 Trillion Market Value—Joining Microsoft And Nvidia
AAPL
Published: October 28, 2025 by: Forbes
Sentiment: Positive

This is a developing story.

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image for news Apple Passes $4 Trillion Market Value—Joining Microsoft And Nvidia
Apple hits $4T market cap, UPS beats Q3 estimates as it lays off 48,000 workers in 2025 so far
AAPL, UPS
Published: October 28, 2025 by: Yahoo Finance
Sentiment: Neutral

Yahoo Finance executive editor Brian Sozzi breaks down the latest financial news for October 28, 2025. Apple hits $4 trillion market cap.

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image for news Apple hits $4T market cap, UPS beats Q3 estimates as it lays off 48,000 workers in 2025 so far
Wall Street is Pounding the Table Over AAPL, AMZN, QCOM, GFI, MSFT
AAPL, AMZN, GFI, MSFT, QCOM
Published: October 28, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The image featured for this article is © ene / Shutterstock.com

Read More
image for news Wall Street is Pounding the Table Over AAPL, AMZN, QCOM, GFI, MSFT
Apple, Microsoft cross $4 trillion market cap for the first time
AAPL, MSFT
Published: October 28, 2025 by: CNBC
Sentiment: Positive

Apple passed a market cap of $4 trillion for the first time. Microsoft also reached the benchmark.

Read More
image for news Apple, Microsoft cross $4 trillion market cap for the first time
Apple races past $4 trillion market value as latest models revitalize iPhone sales
AAPL
Published: October 28, 2025 by: Reuters
Sentiment: Positive

Apple topped $4 trillion in market value for the first time on Tuesday, the third Big Tech company to hit the milestone, as robust demand for its latest iPhone models allayed fears over its slow progress in the AI race.

Read More
image for news Apple races past $4 trillion market value as latest models revitalize iPhone sales
Top 3 Stocks Powering Through Trump's Tariff Policies
AAPL, GM, ISRG
Published: October 28, 2025 by: MarketBeat
Sentiment: Neutral

Since President Trump entered office, tariffs have become among the most discussed topics in financial markets. April 2, which became known as “Liberation Day.

Read More
image for news Top 3 Stocks Powering Through Trump's Tariff Policies
Previewing the "Fab Five" from Mag 7 Earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: October 27, 2025 by: Schwab Network
Sentiment: Neutral

Stephanie Walter and Mark Gibbens join The Watch List panel to help preview this week's slate of Mag 7 earnings names. Stephanie points to the A.I.

Read More
image for news Previewing the "Fab Five" from Mag 7 Earnings
Apple Q4 Preview: iPhone Expectations Start To Move Higher
AAPL
Published: October 27, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s (AAPL) total revenues expected for fiscal Q4 have ticked up since spring but are down slightly from last quarter, from $96.8 billion to $101.5 billion. Sentiment seems to reflect a view that iPhone buying is solid with improvements in China and users beginning to upgrade in the US. Overall, large looming questions remain about the impact of tariffs on both their customer base and supply chain.

Read More
image for news Apple Q4 Preview: iPhone Expectations Start To Move Higher
Apple Set to Report Q4 Earnings: Buy, Sell or Hold the AAPL Stock?
AAPL
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q4 results hinge on steady iPhone and Services growth, boosted by AI-powered devices and resilient Mac demand.

Read More
image for news Apple Set to Report Q4 Earnings: Buy, Sell or Hold the AAPL Stock?
Apple and Microsoft are racing to join Nvidia in an elite club
AAPL, MSFT, NVDA
Published: October 27, 2025 by: Market Watch
Sentiment: Positive

Nvidia became a $4 trillion company in July. Now Apple and Microsoft are within a hair of the milestone.

Read More
image for news Apple and Microsoft are racing to join Nvidia in an elite club
Apple's iPhone 17 shows cooling momentum amid robust China sales
AAPL
Published: October 27, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) is showing signs of cooling demand for its latest iPhone 17 models, though growth in China continues to outpace other markets, according to Jefferies analysts. Jefferies highlighted that delivery lead times for iPhone 17 models are generally declining.

Read More
image for news Apple's iPhone 17 shows cooling momentum amid robust China sales
Apple nears $4 trillion valuation
AAPL
Published: October 27, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on Apple as the iPhone maker is en route to hit a $4 trillion market cap.

Read More
image for news Apple nears $4 trillion valuation
Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
AAPL, BKNG, GOOG, HON, MSFT, TSLA
Published: October 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The image featured for this article is © Drew Angerer/ Getty Images News via Getty Images

Read More
image for news Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
Gear Up for Apple (AAPL) Q4 Earnings: Wall Street Estimates for Key Metrics
AAPL
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Apple (AAPL), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended September 2025.

Read More
image for news Gear Up for Apple (AAPL) Q4 Earnings: Wall Street Estimates for Key Metrics
Magnificent 7 Vs. Jay Powell's Posse
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: October 26, 2025 by: Seeking Alpha
Sentiment: Positive

Earnings from Apple, Amazon, Alphabet, Meta, and Microsoft are set to dominate market attention over the Fed's expected rate cut. Strong AI-driven enterprise demand is fueling optimism for MSFT, GOOG, and AMZN.

Read More
image for news Magnificent 7 Vs. Jay Powell's Posse
Apple (AAPL) Surpasses Market Returns: Some Facts Worth Knowing
AAPL
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) reached $262.82 at the closing of the latest trading day, reflecting a +1.25% change compared to its last close.

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image for news Apple (AAPL) Surpasses Market Returns: Some Facts Worth Knowing
Apple Q4 Earnings Preview: $4 Trillion Market Capitalization Ahead
AAPL
Published: October 24, 2025 by: Seeking Alpha
Sentiment: Positive

With its upcoming Q4 earnings report, Apple Inc. (AAPL) is poised to surpass a $4 trillion market cap. Immediate catalysts I expect from the earnings report ("ER") are AAPL's continued transformation into a service-focused company, robust service revenue growth, and share repurchases. Combined, these catalysts are expected to accelerate market cap appreciation and deliver a double-compounding effect for shareholders.

Read More
image for news Apple Q4 Earnings Preview: $4 Trillion Market Capitalization Ahead
Apple Faces Class-Action Lawsuit Over Beats Headphones' Voice Features
AAPL
Published: October 24, 2025 by: CNET
Sentiment: Negative

The lawsuit alleges that voice functions did not work as advertised for calls on apps such as Teams or Zoom.

Read More
image for news Apple Faces Class-Action Lawsuit Over Beats Headphones' Voice Features
Wall Street Roundup: Are We In A Bubble?
AAPL, BYND, DIA, DNUT, GM, GOOG, GOOGL, GPRO, INTC, IRBT, MEME, META, MSFT, NDAQ, NFLX, NVDA, QQQ, SPY, TSLA, WMT
Published: October 24, 2025 by: Seeking Alpha
Sentiment: Neutral

Tesla (TSLA) earnings were mixed, with margin pressure and near-term uncertainty, but revenue beat expectations and investors remain in wait-and-see mode. GM surged 15% after beating earnings and raising guidance, as tariff impacts were less severe and market share reached a multi-year high.

Read More
image for news Wall Street Roundup: Are We In A Bubble?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.