Apple Inc. (AAPL)

US — Technology Sector
Peers: AAPL  GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 47.1444
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3136816716000.0
  • FreeCF/Share 6.5683
  • PFCF 31.8504
  • PE 32.3664
  • Debt/Assets 0.2964
  • DivYield 0.0048
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025

News

Forget About Share Buybacks and Dividends: Here Is How Apple Can Win Growth Investors Back
AAPL
Published: July 19, 2025 by: The Motley Fool
Sentiment: Positive

More than 20 years ago, the world was introduced to a portable device that changed music consumption forever. Not long after, the way people communicate was completely revolutionized by way of a next-generation smartphone.

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image for news Forget About Share Buybacks and Dividends: Here Is How Apple Can Win Growth Investors Back
Trade Tracker: Kevin Simpson buys Apple and sells covered calls on Nvidia
AAPL, NVDA
Published: July 18, 2025 by: CNBC Television
Sentiment: Neutral

Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's "Halftime Report" to detail his latest portfolio moves.

Read More
image for news Trade Tracker: Kevin Simpson buys Apple and sells covered calls on Nvidia
AAPL SECURITIES FRAUD: Apple Inc. (NASDAQ:AAPL) Stock Drop Triggers Class Action Lawsuit – Contact BFA Law by August 19 Legal Deadline
AAPL
Published: July 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 18, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

Read More
image for news AAPL SECURITIES FRAUD: Apple Inc. (NASDAQ:AAPL) Stock Drop Triggers Class Action Lawsuit – Contact BFA Law by August 19 Legal Deadline
Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet GOOGL and Apple AAPL are the two most well-known providers of consumer apps marketplaces through Google Pay Store and Apple App Store, respectively. The companies are taking initiatives to infuse artificial intelligence (AI) into their consumer-centric offerings to expand their user base and boost market share.

Read More
image for news Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
AAPL, AMZN, GOOG, GOOGL
Published: July 17, 2025 by: FXEmpire
Sentiment: Positive

The three major US stocks in this analysis are all somewhat quiet in premarket trading on Thursday. The overall market has seen a lot of noise in general but has been very bullish until recently.

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image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: NYTimes
Sentiment: Neutral

Both operating systems introduce new designs, but the real story is what's happening beneath with A.I.

Read More
image for news How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
BloFin Adds Apple Pay Support, Enhancing a Seamless Crypto Buying Experience for Traders
AAPL
Published: July 16, 2025 by: GlobeNewsWire
Sentiment: Neutral

ROAD TOWN, Virgin Islands, July 16, 2025 (GLOBE NEWSWIRE) -- Global leading cryptocurrency exchange BloFin is pleased to announce the integration of Apple Pay into its Buy Crypto feature, offering users a faster, simpler, and more secure way to purchase digital assets.

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image for news BloFin Adds Apple Pay Support, Enhancing a Seamless Crypto Buying Experience for Traders
Apple makes huge U.S. manufacturing investment
AAPL
Published: July 16, 2025 by: The Street
Sentiment: Positive

Apple struck a deal with rare minerals company MP Materials Transcript: CAROLINE WOODS: As President Donald Trump continues to pressure American companies to build their products in the U.S., Apple just took a big step in that direction. The iPhone maker struck a $500 million deal with rare earths company MP Materials.

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image for news Apple makes huge U.S. manufacturing investment
Nevis Brands inks exclusive Midwest distribution deal for THC beverage Happy Apple
AAPL, NEVIF
Published: July 16, 2025 by: Proactive Investors
Sentiment: Positive

Nevis Brands (CSE:NEVI, OTCQB:NEVIF) said on Wednesday it has signed an exclusive distribution agreement with Z.T. Distribution Inc.

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image for news Nevis Brands inks exclusive Midwest distribution deal for THC beverage Happy Apple
Apple Stock A Back-To-School Winner? Nine States Offer Sales Tax Holidays, Big Savings
AAPL
Published: July 15, 2025 by: Benzinga
Sentiment: Positive

Consumers facing inflation concerns and worries of future tariffs on products from Apple Inc AAPL could be in for a surprise sale during July and August, thanks to annual state sales tax holidays in participating states.

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image for news Apple Stock A Back-To-School Winner? Nine States Offer Sales Tax Holidays, Big Savings
MP Materials' stock heads for a new high. What's behind Apple's new rare-earths deal.
AAPL, MP
Published: July 15, 2025 by: Market Watch
Sentiment: Positive

The iPhone maker is committing $500 million to buying rare-earth magnets from the company's flagship facility in Texas, which Apple is helping to build out.

Read More
image for news MP Materials' stock heads for a new high. What's behind Apple's new rare-earths deal.
Apple's latest message to Trump: We're buying American magnets
AAPL
Published: July 15, 2025 by: Business Insider
Sentiment: Positive

Apple is investing $500 million in MP Materials, a US producer of rare earth magnets. News of the deal sent MP Materials' stock price soaring more than 25% Tuesday.

Read More
image for news Apple's latest message to Trump: We're buying American magnets
Apple Reportedly Taps Samsung Display for First Foldable iPhone Screens
AAPL, SSNLF
Published: July 15, 2025 by: CNET
Sentiment: Positive

Screen mass production is supposed to begin in the fourth quarter of this year, so the foldable iPhone can go on sale in 2026.

Read More
image for news Apple Reportedly Taps Samsung Display for First Foldable iPhone Screens
Apple commits $500M to U.S.-based rare earth recycling firm MP Materials
AAPL, MP
Published: July 15, 2025 by: TechCrunch
Sentiment: Positive

Apple is investing $500 million in MP Materials, the only fully integrated rare earth mining company currently operating in the United States, as part of a broader effort to strengthen the domestic rare earth supply chain.

Read More
image for news Apple commits $500M to U.S.-based rare earth recycling firm MP Materials
Apple makes $500 million deal with miner MP Materials for rare earths magnets
AAPL, MP
Published: July 15, 2025 by: CNBC
Sentiment: Positive

Apple and miner MP Materials are joining forces in a $500 million deal to develop a rare earths magnets recycling facility. The agreement is part of Apple's $500 billion pledge to onshore production.

Read More
image for news Apple makes $500 million deal with miner MP Materials for rare earths magnets
Apple Investors Lobbying for Big Acquisition Amid AI Troubles
AAPL
Published: July 14, 2025 by: PYMNTS
Sentiment: Negative

Apple is reportedly facing pressure to make a major acquisition amid its AI troubles. As Bloomberg News reported Monday (July 14), investors are concerned by a slump in share prices that has wiped out more than $630 billion in Apple's market value this year and frustrated with the company's delays in introducing artificial intelligence (AI) features.

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image for news Apple Investors Lobbying for Big Acquisition Amid AI Troubles
AAPL CLASS ACTION FILED: Kessler Topaz Meltzer & Check, LLP Reminds Investors - a Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (AAPL)
AAPL
Published: July 14, 2025 by: PRNewsWire
Sentiment: Neutral

RADNOR, Pa. , July 14, 2025 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. ("Apple") (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period").

Read More
image for news AAPL CLASS ACTION FILED: Kessler Topaz Meltzer & Check, LLP Reminds Investors - a Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (AAPL)
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 14, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 14, 2025 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Even with Apple's stock slump, Tim Cook is the right leader for the AI era
AAPL
Published: July 14, 2025 by: Market Watch
Sentiment: Neutral

A rising Wall Street chorus believes Apple needs new leadership. Why that's tone deaf.

Read More
image for news Even with Apple's stock slump, Tim Cook is the right leader for the AI era
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL
Published: July 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?

Read More
image for news APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL FRAUD CLASS ACTION: Apple Inc. Investors may have been Affected by Fraud –Contact BFA Law by August 19 Legal Deadline (NASDAQ:AAPL)
AAPL
Published: July 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

Read More
image for news AAPL FRAUD CLASS ACTION: Apple Inc. Investors may have been Affected by Fraud –Contact BFA Law by August 19 Legal Deadline (NASDAQ:AAPL)
Lawsuit DEADLINE: Investors who purchased over $250,000 worth of shares of Apple Inc. (NASDAQ: AAPL) between June 2024 and June 2025 should contact the Shareholders Foundation
AAPL
Published: July 14, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , July 14, 2025 /PRNewswire/ -- The Shareholders Foundation, Inc. announces that a deadline is coming up in the lawsuit for certain investors in shares of Apple Inc. (NASDAQ: AAPL). Investors who purchased in excess of $250,000 in shares of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, have certain options and there are short and strict deadlines running.

Read More
image for news Lawsuit DEADLINE: Investors who purchased over $250,000 worth of shares of Apple Inc. (NASDAQ: AAPL) between June 2024 and June 2025 should contact the Shareholders Foundation
MEXQuick Unveils Mystery Box Campaign Featuring $50,000 Cash Prizes, Apple Products, and $100,000 Weekly Prize Pool
AAPL
Published: July 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

New York, USA, July 14, 2025 (GLOBE NEWSWIRE) -- MEXQuick, the innovative global trading platform renowned for its Rhythm Contracts and transparent pricing model, today announced the launch of its Mystery Box Challenge — an exciting gamified campaign where successful market predictions unlock real prizes, including rewards up to $50,000 and Apple products. Free Credits, Real Rewards New users receive $100 in prediction credits at no cost upon registration. These credits can be used to participate in short-term market predictions on the platform. Each successful prediction earns points, which can be redeemed to unlock Mystery Boxes containing genuine prizes — …

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image for news MEXQuick Unveils Mystery Box Campaign Featuring $50,000 Cash Prizes, Apple Products, and $100,000 Weekly Prize Pool
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL
Published: July 14, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 14, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
ROSEN, TOP RANKED INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
AAPL
Published: July 13, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 13, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), of the important August 19, 2025 lead plaintiff deadline.

Read More
image for news ROSEN, TOP RANKED INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
These 2 Magnificent 7 Stocks are Top Picks for the Second Half of 2025 According to Wall Street Pro
AAPL, NVDA
Published: July 13, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven are magnificent again. But, as always, some of the members have been doing more of the lifting than others.

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image for news These 2 Magnificent 7 Stocks are Top Picks for the Second Half of 2025 According to Wall Street Pro
Apple's 2026 Product Pipeline
AAPL
Published: July 11, 2025 by: Bloomberg Technology
Sentiment: Positive

Bloomberg's Mark Gurman breaks down the new hardware set to be released by Apple in 2026 including new Macs, iPads, an iPhone 17E and a brand new external Mac Monitor. He joins Romaine Bostick on “Bloomberg Tech” to discuss.

Read More
image for news Apple's 2026 Product Pipeline
2 Stocks to Watch From the Prospering Computer Industry
AAPL, DELL
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

The Computer - Micro Computers industry participants like AAPL and DELL are benefiting from the strong demand for enterprise devices amid stiff macroeconomic challenges globally.

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image for news 2 Stocks to Watch From the Prospering Computer Industry
Mar Vista U.S. Quality Q2 2025 Top Contributors And Detractors
AAPL, AVGO, JNJ, MSFT, ORCL
Published: July 11, 2025 by: Seeking Alpha
Sentiment: Positive

Microsoft, Broadcom, and Oracle were among the portfolio's top contributors for the quarter. Alternatively, Apple, Johnson & Johnson, and Berkshire Hathaway detracted from performance. Microsoft shares rebounded in calendar Q2 following a strong fiscal Q3 2025 (March quarter), driven by accelerating demand for AI-related Azure services.

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image for news Mar Vista U.S. Quality Q2 2025 Top Contributors And Detractors
Yale's Jeffrey Sonnenfeld: Tim Cook's leadership still warranted at Apple
AAPL
Published: July 11, 2025 by: CNBC Television
Sentiment: Positive

Jeffrey Sonnenfeld, Yale School of Management senior associate dean, joins CNBC's 'Squawk on the Street' to discuss whether Apple should consider replacing Apple CEO Tim Cook, Elon Musk's potential ambitions for a new political party, and more.

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image for news Yale's Jeffrey Sonnenfeld: Tim Cook's leadership still warranted at Apple

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.