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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 46.5944
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3100224006000.0
- FreeCF/Share 6.5683
- PFCF 31.4788
- PE 31.9888
- Debt/Assets 0.2964
- DivYield 0.0049
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Apple Fails at Developer's Gathering
Published: June 10, 2025 by: 24/7 Wall Street
Sentiment: Negative
WWDC was Apple Inc.'s (NASDAQ: AAPL) chance to give the world an early look at its artificial intelligence (AI) products. Yet, attendees dubbed the developers conference a failure.
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Key takeaways from Apple WWDC: Here's what to know
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins 'Squawk Box' with the latest news from Apple.
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Apple Has to Fix Small Business Program Pricing: Hudson
Published: June 09, 2025 by: Bloomberg Technology
Sentiment: Negative
Paul Hudson, creator of "Hacking with Swift", says he'd like to see Apple fix its pricing "scheme" in its Small Business Program. He joins Ed Ludlow on “Bloomberg Tech.
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Allowing Access to Apple's AI
Published: June 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Carolina Milanesi, president and principal analyst at Creative Strategies, says Apple opening up its AI to developers allows for the company to prep for the future. She speaks with Ed Ludlow on “Bloomberg Tech.
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Apple Unveils Liquid Glass Operating System at WWDC
Published: June 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple Inc. unveiled a new operating system interface called Liquid Glass at its annual Worldwide Developers Conference, an event that focused heavily on aesthetics and design elements rather than software breakthroughs. Bloomberg's Ed Ludlow was there and reports.
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Here is everything Apple announced at its annual developer conference
Published: June 09, 2025 by: Reuters
Sentiment: Positive
Apple unveiled upgrades to operating systems across its devices on Monday, including overhauled visual elements, a fresh naming system for software updates and new features in its Apple Intelligence suite.
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Apple plays it safe at WWDC 2025
Published: June 09, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) unveiled a sweeping redesign of its mobile operating system and a range of software updates at its annual Worldwide Developers Conference (WWDC) on Monday, where the tech giant showed no signs of deviating from its cautious push into artificial intelligence. The highlight of the event was the introduction of a new visual interface dubbed “Liquid Glass,” Apple's most significant design overhaul since iOS 7 in 2013.
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Why Apple's stock suddenly dropped a few minutes into its WWDC keynote
Published: June 09, 2025 by: Business Insider
Sentiment: Negative
Apple's stock dropped suddenly on Monday, shedding roughly $75 billion in market value. The company's big entry into the generative AI race is still a work in progress.
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WWDC 2025: Everything Revealed in 10 Minutes
Published: June 09, 2025 by: CNET
Sentiment: Neutral
WWDC25 unified Apple's ecosystem with a new naming system, a shared design language called Liquid Glass and more. We bring you the highlights in this video.
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Apple WWDC didn't change my thesis on the stock, says MoffettNathanson's Craig Moffett
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral
Craig Moffett, MoffettNathanson partner and senior analyst, joins 'Power Lunch' to discuss Moffett's thoughts on Apple's WWDC.
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Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new technologies and enhancements to its developer tools to help developers create more beautiful, intelligent, and engaging app experiences across Apple platforms. A beautiful new software design brings more focus to content, and delivers more expressive and delightful experiences across iOS 26, iPadOS® 26, macOS® Tahoe 26, watchOS® 26, and tvOS® 26,1 while keeping them all instantly familiar. The Foundation Models framework joins a su.
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iPadOS 26 introduces powerful new features that push the capabilities and versatility of iPad even further
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iPadOS® 26, the biggest iPadOS release ever, taking a huge leap forward and pushing the unique capabilities and versatility of iPad even further. A beautiful design brings a new look to iPad®, making the experience even more expressive and delightful. While maintaining the simplicity of iPad, iPadOS 26 introduces an entirely new powerful and intuitive windowing system with new features that help users control, organize, and switch betwe.
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Apple introduces a delightful and elegant new software design
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed a beautiful new software design that makes apps and system experiences more expressive and delightful while being instantly familiar. It's crafted with a new material called Liquid Glass. This translucent material reflects and refracts its surroundings, while dynamically transforming to help bring greater focus to content, delivering a new level of vitality across controls, navigation, app icons, widgets, and more. For the very first ti.
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Apple Intelligence gets even more powerful with new capabilities across Apple devices
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what's on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can now tap into Apple Intelligence.
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Apple unveils 'liquid glass' technology and other new features
Published: June 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach, Rosenblatt's Barton Crockett and Deepwater Asset's Gene Munster, join 'The Exchange' to discuss the takeaways from Apple's WWDC event.
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macOS Tahoe 26 makes the Mac more capable, productive, and intelligent than ever
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed the next major macOS® release — macOS Tahoe 26 — which introduces a stunning new design and powerful capabilities that enable users to get even more done. With the new design, iconic elements of macOS will feel more expressive, delightful, and personal while remaining instantly familiar, including the desktop, Dock, in-app navigation, and toolbars. Users can further personalize the experience with an updated Control Center and new color.
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Apple Opens Conference With New iPhone Software Design
Published: June 09, 2025 by: NYTimes
Sentiment: Positive
The company also introduced artificial intelligence features with its devices.
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watchOS 26 delivers more personalized ways to stay active, healthy, and connected
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed watchOS® 26, offering a beautiful new look and even more intelligence for a more personalized experience, to support users in staying active, healthy, and connected. A new design with Liquid Glass makes features like the Smart Stack, Control Center, the Photos watch face, and in-app navigation and controls more expressive, while maintaining the instant familiarity of watchOS. Apple Intelligence™ enhances the fitness experience with Work.
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Apple introduces live translation across Messages, FaceTime, and Phone at WWDC 25
Published: June 09, 2025 by: TechCrunch
Sentiment: Positive
Apple is introducing Live Translation, powered by Apple Intelligence, for Messages, FaceTime, and Phone calls.
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Apple elevates the iPhone experience with iOS 26
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day. The new design provides a more expressive and delightful experience across the system while maintaining the instant familiarity of iOS. Integrated throughout the system and built with privacy from the ground up, Apple Intelligence™ gets even more capable. Updates to the Phone and Messages apps help us.
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Apple faces iPhone demand headwinds as purchase intent falls in US and China
Published: June 09, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC)'s near-term growth is at risk amid softening iPhone purchase intent in key markets, analysts at UBS have flagged. Based on findings from the UBS Evidence Lab, which surveyed more than 7,500 smartphone users globally, the analysts warned that a combination of weakening consumer intent and longer device replacement cycles may pose headwinds for iPhone demand.
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Apple researchers' AI red flag
Published: June 09, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Deirdre Bosa joins 'Money Movers' to discuss Apple researchers' AI red flags.
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INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Published: June 09, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / June 9, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.
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Options Traders Target Tech Giant Ahead of WWDC
Published: June 09, 2025 by: Schaeffers Research
Sentiment: Neutral
Investors are awaiting updates from Apple Inc (NASDAQ:AAPL) amid the tech giant's Worldwide Developers Conference (WWDC), with a keynote address set for 1 p.m.
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Apple Under Pressure for AI Progress at Today's WWDC Event
Published: June 09, 2025 by: WSJ
Sentiment: Neutral
The iPhone-maker is expected to unveil new real-time language translation capabilities and a broad software redesign; some AI upgrades are still delayed.
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US-China trade talks resume, Trump rules out Musk truce, Apple's WWDC
Published: June 09, 2025 by: Yahoo Finance
Sentiment: Neutral
Morning Brief anchors Madison Mills and Brad Smith break down the latest financial news for June 9, 2025. Stocks trade mixed after the S&P 500 closed above 6,000 in Friday's trading session.
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Apple WWDC kicks off today. Here's what developers are looking for
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral
Ray Wang, Constellation Research founder, joins 'Money Movers' to discuss Apple as the stock is on a decline ahead of its WWDC event today.
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Apple WWDC: Here are the changes to expect
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral
Brian White, Monness Crespi, Hardt analyst, joins 'Squawk on the Street' to discuss White's expectations for Apple's WWDC, if White is a buyer of Apple's stock and much more.
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Powers: AAPL WWDC Expectations "Higher Than Apple Would Like Them to Be"
Published: June 09, 2025 by: Schwab Network
Sentiment: Negative
Paul Powers believes Apple's (AAPL) WWDC will be a disappointment for investors looking for an A.I. rollout timeline.
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What to Expect From Apple WWDC
Published: June 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple Inc.'s Worldwide Developers Conference will focus on design and productivity enhancements for its long-established operating system franchises with little to assuage fears that the iPhone maker is a laggard in AI. Caroline Hyde has a preview on Bloomberg Television.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000