Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.0631
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3806263227200.0
  • FreeCF/Share 6.4541
  • PFCF 39.5727
  • PE 38.5001
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

RiverPark Funds: AI Momentum And Healthcare Headwinds Drive Portfolio Shifts In Q2 2025
AAPL, IVZ, MSFT, NDAQ, NFLX, NVDA, UNH
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive

NVIDIA, Microsoft, and Netflix were top contributors, driven by strong earnings, AI leadership, and robust subscriber/ad growth, reinforcing our long-term conviction in these names. UnitedHealth and Apple underperformed due to margin pressures, regulatory uncertainty, and mixed AI sentiment, but we remain confident in their multi-year value propositions. Our short position in QQQ detracted as tech stocks rallied, but it served as a portfolio hedge without forcing sales of core long holdings.

Read More
image for news RiverPark Funds: AI Momentum And Healthcare Headwinds Drive Portfolio Shifts In Q2 2025
AAPL, AMZN and GOOGL Forecast – Major Tech Stocks Pull Back
AAPL, AMZN, GOOG, GOOGL
Published: August 11, 2025 by: FXEmpire
Sentiment: Negative

There is a slight amount of selling in the beginning of the session on Monday, as the tech stocks – aka the favorites – are struggling to hang onto the previous momentum. At this point, the market probably needs a bit of a pullback.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major Tech Stocks Pull Back
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: August 11, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , Aug. 11, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
These Are the 3 Most Profitable Companies in the World and Why You Should Own Each
AAPL, GOOG, GOOGL, MSFT
Published: August 11, 2025 by: 24/7 Wall Street
Sentiment: Positive

Key Points in This Article: Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) lead global profitability with $111 billion, $101 billion, and $99 billion in trailing 12-month net income, respectively.

Read More
image for news These Are the 3 Most Profitable Companies in the World and Why You Should Own Each
SHAREHOLDER ALERT Bernstein Liebhard LLP Announces A Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (NASDAQ: AAPL)
AAPL
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. Should You Join This Class Action Lawsuit?

Read More
image for news SHAREHOLDER ALERT Bernstein Liebhard LLP Announces A Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (NASDAQ: AAPL)
AAPL COURT NOTICE: Apple Inc. Investors may have been Affected by Fraud -- Contact BFA Law before August 19 if You Suffered Losses (NASDAQ:AAPL)
AAPL
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

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image for news AAPL COURT NOTICE: Apple Inc. Investors may have been Affected by Fraud -- Contact BFA Law before August 19 if You Suffered Losses (NASDAQ:AAPL)
3 Growth Stocks to Invest $1,000 in Right Now
AAPL, MELI, UPST
Published: August 10, 2025 by: The Motley Fool
Sentiment: Positive

Got some idle cash you're ready to put to work for a while? Although the market's rally to record highs -- and steep valuations -- might make it feel like there's not much worth stepping into at this time, worthy opportunities are out there.

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image for news 3 Growth Stocks to Invest $1,000 in Right Now
AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
AAPL
Published: August 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 10, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Apple Inc. (“Apple” or “the Company”) (NASDAQ: AAPL) and certain of its officers.

Read More
image for news AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
$100 Billion Buys 12% Increase In Apple's Shares
AAPL
Published: August 10, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Two things happened to Apple (NASDAQ: AAPL) last week.

Read More
image for news $100 Billion Buys 12% Increase In Apple's Shares
Does Apple need an AI acquisition? Here's what you need to know
AAPL
Published: August 08, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debates if Apple must make a bold acquisition to stay in the AI arms race.

Read More
image for news Does Apple need an AI acquisition? Here's what you need to know
Apple's 'BlackBerry Moment'
AAPL
Published: August 08, 2025 by: Business Insider
Sentiment: Negative

Apple risks a 'BlackBerry Moment' if it doesn't embrace AI, a usually bullish analyst warns. BlackBerry's decline was due to its failure to pivot fast when a new tech wave arrived.

Read More
image for news Apple's 'BlackBerry Moment'
Is Apple making the same mistakes as Blackberry? Here's how it can change course.
AAPL
Published: August 08, 2025 by: Market Watch
Sentiment: Negative

Apple seems to be lacking vision around AI, but one analyst recommends the company make a splashy acquisition and pay up for top AI hires.

Read More
image for news Is Apple making the same mistakes as Blackberry? Here's how it can change course.
Bet on JNJ & Hold on to Apple to Grow Your Retirement Fund Stress-Free
AAPL, JNJ
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Positive

JNJ offers resilience and income, while Apple fuels long-term growth???ideal picks for a stress-free retirement portfolio.

Read More
image for news Bet on JNJ & Hold on to Apple to Grow Your Retirement Fund Stress-Free
Options Corner: AAPL's Big Rally
AAPL
Published: August 08, 2025 by: Schwab Network
Sentiment: Positive

Apple (AAPL) shares have rallied this week, representing one of the strongest single-stock moves among the Mag 7 names. With CEO Tim Cook's White House visit and the company's pledge of an additional $100B in U.S. manufacturing, Tom White discusses the bullish trends lifting Apple's stock.

Read More
image for news Options Corner: AAPL's Big Rally
Apple's Tremendous Lead in Global Smartphone Revenue
AAPL
Published: August 08, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Most public measurements of smartphone sales data focus on unit sales. In every quarter in memory, Apple Inc.

Read More
image for news Apple's Tremendous Lead in Global Smartphone Revenue
Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
AAPL
Published: August 07, 2025 by: Fast Company
Sentiment: Positive

President Trump and the tech industry are continuing their dance of give and take. This time, it's Apple doing the appeasing.

Read More
image for news Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
Final Trades: Flex LNG, Palo Alto Networks and Apple
AAPL, FLNG, PANW
Published: August 07, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: Flex LNG, Palo Alto Networks and Apple
Apple CEO Cook Commits to Build More in US
AAPL
Published: August 07, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple CEO Tim Cook announces at the White House that the company will invest $600 billion in the US over four years. Standing in the Oval Office on Wednesday with President Donald Trump and Vice President JD Vance, Cook said Apple is also investing in its glass supplier, Corning of New York and expanding other operations in America.

Read More
image for news Apple CEO Cook Commits to Build More in US
Fintiv Files RICO and Trade Secret Misappropriation Suit Against Apple Stemming from Alleged Theft of Mobile Wallet Technology Used to Create Apple Pay
AAPL
Published: August 07, 2025 by: Business Wire
Sentiment: Neutral

AUSTIN, Texas--(BUSINESS WIRE)--Fintiv, Inc., a global leader in patented, digital wallet ecosystems, announced today the filing of a civil lawsuit against Apple, Inc. in the Northern District of Georgia, Atlanta Division, alleging violations of the Racketeer Influenced and Corrupt Organizations (RICO) Act, Georgia's RICO Act, The Defend Trade Secrets Act, and Georgia's Trade Secret Act. The lawsuit, filed by Kasowitz LLP, alleges that Apple engaged in a pattern of racketeering activity, includ.

Read More
image for news Fintiv Files RICO and Trade Secret Misappropriation Suit Against Apple Stemming from Alleged Theft of Mobile Wallet Technology Used to Create Apple Pay
The Big 3: MSFT, AAPL, KC
AAPL, MSFT
Published: August 07, 2025 by: Schwab Network
Sentiment: Positive

Aquiles Larrea returns to the Big 3 and offers his take on companies he expects to make big A.I. moves. He notes Microsoft's (MSFT) Azure cloud strength as something he sees continuing, Apple (AAPL) recapturing lost legroom in the A.I.

Read More
image for news The Big 3: MSFT, AAPL, KC
ETFs Set to Benefit from Apple's $100B U.S. Bet
AAPL
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's $100B U.S. expansion boosts shares and positions key tech ETFs like VGT, FTEC, IYW and TOPT for potential upside.

Read More
image for news ETFs Set to Benefit from Apple's $100B U.S. Bet
Has Apple Cracked the Code on How to Avoid More Trump Tariffs?
AAPL
Published: August 07, 2025 by: Investopedia
Sentiment: Negative

If there's a playbook companies can follow to avoid more tariffs, Apple (AAPL) may have found it.

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image for news Has Apple Cracked the Code on How to Avoid More Trump Tariffs?
Apple: Pawn In The Trade War, But Playing The Board Wisely
AAPL
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. stock remains a battleground amid tariff volatility, but the worst-case scenarios seem priced in after a 14% YTD drop. Apple's $100 billion U.S. investment and supply chain localization position it for tariff exemptions and future growth despite geopolitical headwinds. Strong Q3 results, iPhone sales growth, and attractive valuation support a bullish outlook, with technicals signaling more upside potential.

Read More
image for news Apple: Pawn In The Trade War, But Playing The Board Wisely
JPMorgan: Set To Win Big From Goldman's Apple Card Divestiture
AAPL
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Positive

JPMorgan's potential acquisition of the Apple Card portfolio is a strategic 'Buy' opportunity, unlocking 12 million high-spending, digitally native customers for long-term value. JPMorgan's scale, risk management, and end-to-end infrastructure uniquely position it to absorb credit risk and optimize the Apple Card's profitability where Goldman Sachs failed. The deal enables significant cross-selling opportunities and operational efficiencies, leveraging JPMorgan's digital ecosystem and experience in consumer finance to drive incremental revenue.

Read More
image for news JPMorgan: Set To Win Big From Goldman's Apple Card Divestiture
3 Big Winners From Trump's Shock 100% Semiconductor Tariffs
AAPL, NVDA, TSM
Published: August 07, 2025 by: 24/7 Wall Street
Sentiment: Positive

Key Points in This Article: President Trump's surprise 100% tariff on imported semiconductors announcement yesterday aims to boost U.S.

Read More
image for news 3 Big Winners From Trump's Shock 100% Semiconductor Tariffs
Apple Jumps 5.1% After $100 Billion U.S. Manufacturing Pledge
AAPL
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL stock rises 5.1% after unveiling a $100 billion U.S. manufacturing pledge focused on chips, AI and advanced assembly.

Read More
image for news Apple Jumps 5.1% After $100 Billion U.S. Manufacturing Pledge
Apple's bigger issue continues to be its missing AI, says Wedbush's Dan Ives
AAPL
Published: August 06, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach and Dan Ives, Wedbush, joins 'Closing Bell' to discuss if Apple's stock move on Wednesday is a necessary turnaround, how the tech company got in good graces with the White House and much more.

Read More
image for news Apple's bigger issue continues to be its missing AI, says Wedbush's Dan Ives
What Apple's $100 billion US pledge really means — and what it doesn't mean
AAPL
Published: August 06, 2025 by: Business Insider
Sentiment: Positive

Apple is going to spend another $100 billion investing in US facilities. That's on top of a $500 billion pledge the company made earlier this year.

Read More
image for news What Apple's $100 billion US pledge really means — and what it doesn't mean
Another Bite At The Nuclear Apple
AAPL
Published: August 06, 2025 by: Benzinga
Sentiment: Positive

Context. In late May, we highlighted Powell Industries, Inc. POWL as a classic picks & shovels way to play the nuclear build-out and the broader scramble for power capacity driven by AI data centers.

Read More
image for news Another Bite At The Nuclear Apple
Trump Plans To Unveil $100B Apple Investment in the US. What You Need To Know
AAPL
Published: August 06, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) CEO Tim Cook is expected to join President Donald Trump at the White House later Wednesday to unveil a $100 billion pledge from the iPhone maker in U.S. manufacturing, according to a White House official.

Read More
image for news Trump Plans To Unveil $100B Apple Investment in the US. What You Need To Know

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.