Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.4302
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4112850094020.0
  • FreeCF/Share 6.6072
  • PFCF 41.6419
  • PE 37.1464
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple removes ICE tracking apps after Trump AG pressure
AAPL
Published: October 02, 2025 by: CNBC
Sentiment: Negative

Apple said that it was removing apps from its App Store that can be used to track U.S. Immigration and Customs Enforcement officers. The move came after pressure on the company from Attorney General Pam Bondi.

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image for news Apple removes ICE tracking apps after Trump AG pressure
All Cap Investing With Kirk Spano
AAPL, ASTS, DIA, F, GLD, GOOG, GOOGL, META, MSFT, NVDA, PFE, PLTR, QQQ, RKLB, SPY, TSLA
Published: October 01, 2025 by: Seeking Alpha
Sentiment: Neutral

Kirk Spano runs Margin of Safety Investing and shares what this moment means for all cap investors. Stock picking and options strategies like covered calls and cash-secured puts to generate income and manage risk.

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image for news All Cap Investing With Kirk Spano
Is Apple Stock About to Breakout?
AAPL
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

After stumbling out of the gate this year, sliding more than 30% in the first four months, Apple ( AAPL ) has staged an impressive comeback. Over the past three months, the stock has outpaced nearly every other tech giant, trailing only Alphabet ( GOOGL ).

Read More
image for news Is Apple Stock About to Breakout?
Final Trades: Netflix, Apple and the XAR
AAPL, NFLX
Published: October 01, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's “Halftime Report” team detail their final trades and stock picks.

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image for news Final Trades: Netflix, Apple and the XAR
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
AAPL
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
Medical iSight launches XRAIview for Apple Vision Pro
AAPL
Published: October 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

Click link to view App : https://apps.apple.com/us/app/xraiview/id6478872655 LONDON, Oct. 01, 2025 (GLOBE NEWSWIRE) -- In a first for medical imaging on Apple Vision Pro, XRAIview enables raw DICOM image files to be loaded directly from the device or iCloud and supports industry-standard DICOM and DICOMweb network protocols, for a faster more seamless experience. Be immersed in 3D cinematic volumetric renderings with exceptional detail or explore anatomy using 2D tri-planar views.

Read More
image for news Medical iSight launches XRAIview for Apple Vision Pro
UK government tries again to access encrypted Apple customer data: report
AAPL
Published: October 01, 2025 by: TechCrunch
Sentiment: Negative

The U.K. government is still trying to gain access to encrypted iCloud data, according to the Financial Times after British officials allegedly filed a new secret order demanding Apple build a backdoor

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image for news UK government tries again to access encrypted Apple customer data: report
US agency accuses Apple of discriminating against Jewish worker, firing him because of religion
AAPL
Published: October 01, 2025 by: New York Post
Sentiment: Negative

A federal suit alleged Apple forced the employee to work on his Sabbath and later fired him because of his religion.

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image for news US agency accuses Apple of discriminating against Jewish worker, firing him because of religion
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
AAPL, AVGO
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

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image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
Exclusive: Qualcomm shifts chips to newer Arm tech as competition with Apple, MediaTek heats up
AAPL, ARM, QCOM
Published: October 01, 2025 by: Reuters
Sentiment: Positive

Qualcomm has shifted its flagship chips to the latest generation of Arm Holdings' computing architecture with new features aimed at better AI performance, sources familiar with the matter said, a move that could boost Arm's revenues and help Qualcomm's chips compete against offerings from MediaTek and Apple.

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image for news Exclusive: Qualcomm shifts chips to newer Arm tech as competition with Apple, MediaTek heats up
Apple destroyed shareholder value with this move. It's been a hidden drag on the stock.
AAPL
Published: September 30, 2025 by: Market Watch
Sentiment: Negative

Apple's pricing power has declined alongside its innovation, and investors are paying the price

Read More
image for news Apple destroyed shareholder value with this move. It's been a hidden drag on the stock.
Apple Stock Positioned for Holiday Gains With iPhone 17 Boost
AAPL
Published: September 30, 2025 by: MarketBeat
Sentiment: Positive

In the past three months, Apple Inc. NASDAQ: AAPL stock has jumped over 26% and become one of the better-performing stocks in the tech sector. The stock is still “only” up about 11% in the last 12 months, but recent analyst sentiment suggests that there's still more upside to the stock's recent rally heading into the holiday season.

Read More
image for news Apple Stock Positioned for Holiday Gains With iPhone 17 Boost
Apple Stock Is on a Roll. But This Data Show iPhone 17 Sales Losing Momentum.
AAPL
Published: September 29, 2025 by: Barrons
Sentiment: Neutral

Apple stock has been driven by apparently healthy demand for the latest devices.

Read More
image for news Apple Stock Is on a Roll. But This Data Show iPhone 17 Sales Losing Momentum.
Carrier Incentives Could Spike Apple iPhone 17 Sales, Says Analyst
AAPL
Published: September 26, 2025 by: Benzinga
Sentiment: Positive

Richer U.S. carrier trade-in deals and extended 24- to 36-month financing plans are giving Apple Inc. (NASDAQ: AAPL) a boost in this year's iPhone upgrade cycle.

Read More
image for news Carrier Incentives Could Spike Apple iPhone 17 Sales, Says Analyst
Can the S&P Hit 7,000 By Year-End? 2 Stocks That Could Lead the Way
AAPL, NVDA
Published: September 26, 2025 by: 24/7 Wall Street
Sentiment: Positive

With the S&P 500 surging as high as 6,700 before taking a bit of a breather to end the month, many investors have their sights set on the 7,000 milestone by year's end.

Read More
image for news Can the S&P Hit 7,000 By Year-End? 2 Stocks That Could Lead the Way
Jim Cramer says Apple bears just got crushed by iPhone 17 demand
AAPL
Published: September 26, 2025 by: Finbold
Sentiment: Neutral

Apple (NASDAQ: AAPL) shares were up 6.55% on the five-day chart on Friday, September 26, following a couple of bullish stock price target revisions this week. Among those reveling in the optimistic outlook was former hedge fund manager Jim Cramer.

Read More
image for news Jim Cramer says Apple bears just got crushed by iPhone 17 demand
Intel Seeks Help from Apple and Others as U.S. Backs Comeback Bid
AAPL, INTC
Published: September 25, 2025 by: WSJ
Sentiment: Positive

The semiconductor maker has been winning support from other tech companies following the deal that gave the U.S. government a 10% stake.

Read More
image for news Intel Seeks Help from Apple and Others as U.S. Backs Comeback Bid
Apple Wants EU To Rethink Digital Markets Act
AAPL
Published: September 25, 2025 by: PYMNTS
Sentiment: Neutral

Apple is asking Europe's antitrust regulator to do away with its digital protection rule. In a blog post Thursday (Sept.

Read More
image for news Apple Wants EU To Rethink Digital Markets Act
Final Trades: Citigroup, Cheniere Energy, Apple and Berkshire Hathaway
AAPL, BRK-A, BRK-B, C, LNG
Published: September 25, 2025 by: CNBC Television
Sentiment: Positive

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: Citigroup, Cheniere Energy, Apple and Berkshire Hathaway
Ken Griffin: Apple should '100% not' be exempt from tariffs
AAPL
Published: September 25, 2025 by: CNBC Television
Sentiment: Neutral

Ken Griffin, founder and CEO of Citadel, sits down with CNBC's Sara Eisen to discuss market outlooks, macro expectations, and much more.

Read More
image for news Ken Griffin: Apple should '100% not' be exempt from tariffs
Should Apple buy Intel's stock? These analysts suggest a better investment.
AAPL, INTC
Published: September 25, 2025 by: Market Watch
Sentiment: Neutral

Intel reportedly approached Apple about an investment, but absent “obvious benefits” to the smartphone giant, some analysts say the company would be better off just repurchasing more of its own stock.

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image for news Should Apple buy Intel's stock? These analysts suggest a better investment.
Paypal Is Pulling An Apple, Making It A Buy
AAPL, PYPL
Published: September 25, 2025 by: Seeking Alpha
Sentiment: Positive

PayPal is transitioning from a high-growth phase to a mature, cash-rich business model, warranting a new valuation approach. PayPal is adopting a shareholder-friendly strategy, prioritizing massive share buybacks funded by strong free cash flow, similar to Apple's playbook. The company's asset-light, high-margin business model enables high free cash flow conversion rates, supporting sustained capital returns to shareholders.

Read More
image for news Paypal Is Pulling An Apple, Making It A Buy
Why Apple and other slow AI adopters may be right
AAPL
Published: September 25, 2025 by: Market Watch
Sentiment: Neutral

AI bubble? What bubble? Investors and companies have a healthy skepticism about AI's transformative potential.

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image for news Why Apple and other slow AI adopters may be right
Intel seeks Apple investment: report
AAPL, INTC
Published: September 25, 2025 by: Proactive Investors
Sentiment: Neutral

Intel Corp (NASDAQ:INTC, ETR:INL) has reached out in hopes of securing an investment from Apple Inc (NASDAQ:AAPL, ETR:APC), Bloomberg reported late Wednesday, citing people familiar with the matter. The media outlet also noted that Apple and Intel have discussed working more closely together.

Read More
image for news Intel seeks Apple investment: report
Intel Approached Apple For Possible Investment, Report Says
AAPL, INTC
Published: September 25, 2025 by: Forbes
Sentiment: Positive

Intel has reached out to other unspecified companies about potential investments and partnerships, according to Bloomberg.

Read More
image for news Intel Approached Apple For Possible Investment, Report Says
EU rejects Apple demand to scrap landmark tech rules
AAPL
Published: September 25, 2025 by: TechXplore
Sentiment: Neutral

The European Union rejected a call by Apple to scrap its landmark digital competition law on Thursday, dismissing the US giant's claims that the rules put users' security at risk.

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image for news EU rejects Apple demand to scrap landmark tech rules
Intel is seeking an investment from Apple as part of its comeback bid
AAPL, INTC
Published: September 25, 2025 by: TechXplore
Sentiment: Neutral

Intel Corp. has approached Apple Inc. about securing an investment in the ailing chipmaker, according to people familiar with the matter, part of efforts to bolster a business that's now partially owned by the US government.

Read More
image for news Intel is seeking an investment from Apple as part of its comeback bid
Trump's tennis invite from Rolex echoes Apple, Nvidia playbook for currying favor, Warren says
AAPL, NVDA
Published: September 24, 2025 by: CNBC
Sentiment: Neutral

Sen. Elizabeth Warren criticized Swiss watchmaker Rolex in a Wednesday letter to CEO Jean-Frederic Dufour. Warren questioned if Rolex was vying for an exemption to tariffs and if the company was "taking a page from Apple and Nvidia's playbook.

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image for news Trump's tennis invite from Rolex echoes Apple, Nvidia playbook for currying favor, Warren says
The Big 3: ALAB, HUT, AAPL
AAPL
Published: September 23, 2025 by: Schwab Network
Sentiment: Positive

Tech and crypto-centric stocks take Charles Moon of @ProsperTradingAcademy's focus on today's Big 3. He sees lots of potential for a short-term bounce in Astera Labs (ALAB), an expected rise in cryptocurrencies benefitting Hut 8 (HUT), and potential for Apple (AAPL) to hit $300 by the end of 2025.

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image for news The Big 3: ALAB, HUT, AAPL
EU queries Apple, Google, Microsoft over financial scams
AAPL, GOOG, GOOGL, MSFT
Published: September 23, 2025 by: TechXplore
Sentiment: Negative

The European Union on Tuesday demanded Big Tech players including Apple and Google explain what action they are taking against financial scams online, as Brussels seeks to show it is not shying away from enforcing its rules.

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image for news EU queries Apple, Google, Microsoft over financial scams

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.