Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple Won't Be Able to Avoid Price Hikes for Long
AAPL
Published: May 06, 2025 by: WSJ
Sentiment: Negative

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

Read More
image for news Apple Won't Be Able to Avoid Price Hikes for Long
Apple Stock is Still Falling. Will Warren Buffett Sell More?
AAPL
Published: May 05, 2025 by: Barrons
Sentiment: Negative

Apple is Berkshire Hathaway's largest stockholding. But with Buffett stepping aside, will Berkshire sour on the iPhone maker's shares?

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image for news Apple Stock is Still Falling. Will Warren Buffett Sell More?
Apple's Make-or-Break Moment
AAPL
Published: May 05, 2025 by: Bloomberg Technology
Sentiment: Negative

Bloomberg's Mark Gurman discusses how Apple is grappling with tariffs, supply chain concerns, and struggles in artificial intelligence. He speaks with Caroline Hyde on "Bloomberg Technology.

Read More
image for news Apple's Make-or-Break Moment
Hagens Berman: Apple Hit with Class-Action Lawsuit for App Store Injunction Violation by Same Law Firm That Secured $100M iOS Developer Win
AAPL
Published: May 05, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)---- $AAPL #apple--Apple Inc. is in the crosshairs of a new class-action lawsuit regarding its App Store policies and injunction violation, according to Hagens Berman.

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image for news Hagens Berman: Apple Hit with Class-Action Lawsuit for App Store Injunction Violation by Same Law Firm That Secured $100M iOS Developer Win
Apple to appeal contempt ruling over App Store after judge sided with Fortnite maker
AAPL
Published: May 05, 2025 by: New York Post
Sentiment: Negative

A judge ruled last week that Apple willfully failed to comply with a 2021 injunction designed to allow developers to more easily steer consumers to potentially cheaper non-Apple payment options.

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image for news Apple to appeal contempt ruling over App Store after judge sided with Fortnite maker
Apple appeals decision that forced it to allow links to external payments in apps
AAPL
Published: May 05, 2025 by: TechCrunch
Sentiment: Negative

As promised, Apple has now filed its appeal to the recent court ruling that required it to open up its App Store to external payment mechanisms.

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image for news Apple appeals decision that forced it to allow links to external payments in apps
Apple plans first bond sale in two years
AAPL
Published: May 05, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) is planning to tap the US investment-grade bond market on Monday with a multi-part debt offering, marking the iPhone maker's first corporate bond sale in two years, Bloomberg reported. The tech giant is preparing to issue debt in as many as four tranches, with initial price discussions on the longest portion – a 10-year note – around 70 basis points above comparable U.S.

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image for news Apple plans first bond sale in two years
Apple will appeal contempt ruling in Epic Games case over App Store
AAPL
Published: May 05, 2025 by: Reuters
Sentiment: Neutral

Apple on Monday lodged an appeal to challenge a U.S. judge's ruling that ordered the tech company to immediately open its lucrative App Store to more competition.

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image for news Apple will appeal contempt ruling in Epic Games case over App Store
Apple: It's Not Too Late To Buy This Turnaround
AAPL
Published: May 05, 2025 by: Seeking Alpha
Sentiment: Positive

Berkshire Hathaway's leadership transition to Greg Abel raises questions about potential changes in Apple stock holdings, but Abel reassures continuity with Buffett's approach. Apple's recent earnings show strong services revenue growth, but iPhone sales and supply chain challenges in China remain a bugbear. Despite headwinds like the Epic Games ruling and tariff costs, Apple's profitability and $100B share buyback program demonstrate resilience.

Read More
image for news Apple: It's Not Too Late To Buy This Turnaround
Apple's first bond offering in two years headlines busy primary
AAPL
Published: May 05, 2025 by: Reuters
Sentiment: Positive

Apple on Monday announced a four-tranche bond offering, its first in two years, with proceeds expected to be used to repurchase stock, repay outstanding debt among other purposes, according to its SEC filing.

Read More
image for news Apple's first bond offering in two years headlines busy primary
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: May 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple's China Problem Isn't New: IDC's Popal
AAPL
Published: May 02, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple is facing a challenging year but Nabila Popal, senior director at IDC, says the company's long-term outlook remains strong. She speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Technology”.

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image for news Apple's China Problem Isn't New: IDC's Popal
New 'Grand Theft Auto' delayed to 2026: Apple ruling fallout & video game price hikes unpacked
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative

Russ Frushtick, Polygon co-founder, and Brandon Ross, LightShed Partners media and technology analyst, join CNBC's 'Power Lunch' to discuss the latest news in the gaming industry.

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image for news New 'Grand Theft Auto' delayed to 2026: Apple ruling fallout & video game price hikes unpacked
Spotify Says Apple Approved App Update With Links to Purchase
AAPL, SPOT
Published: May 02, 2025 by: PYMNTS
Sentiment: Positive

Spotify said Friday (May 2) that Apple approved a U.S. app update that Spotify submitted Thursday (May 1) after a court ruling in the lawsuit Epic Games brought against Apple. “After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S.

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image for news Spotify Says Apple Approved App Update With Links to Purchase
Ives: A.I. in "Total Different World," AAPL to Beat Tariffs, Big TSLA Overhang Removed
AAPL, TSLA
Published: May 02, 2025 by: Schwab Network
Sentiment: Positive

Dan Ives says the state of tech and A.I. is in a "much different spot" than when he last appeared on the Schwab Network.

Read More
image for news Ives: A.I. in "Total Different World," AAPL to Beat Tariffs, Big TSLA Overhang Removed
Apple partnering with startup Anthropic on AI-powered coding platform, Bloomberg News reports
AAPL
Published: May 02, 2025 by: Reuters
Sentiment: Positive

Apple is partnering with Amazon-backed startup Anthropic on a new "vibe-coding" software platform that will use artificial intelligence to write, edit, and test code on behalf of programmers, Bloomberg News reported, citing people with knowledge of the matter.

Read More
image for news Apple partnering with startup Anthropic on AI-powered coding platform, Bloomberg News reports
What Apple Earnings Reveal About Trump's Trade War
AAPL
Published: May 02, 2025 by: Wall Street Journal
Sentiment: Negative

WSJ's Dan Gallagher breaks down why Apple shares are down as the tech giant tries to allay investor concerns about the impact of Trump's tariffs.

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image for news What Apple Earnings Reveal About Trump's Trade War
Tech earnings recap: Amazon, Apple show they can weather the tariff storm
AAPL, AMZN
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding mega cap technology earnings.

Read More
image for news Tech earnings recap: Amazon, Apple show they can weather the tariff storm
Epic Games CEO: Apple hasn't answered if they will lower App Store fees around the world
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Neutral

Tim Sweeney, Epic Games CEO, joins 'The Exchange' to discuss Apple's trial regarding its App Store.

Read More
image for news Epic Games CEO: Apple hasn't answered if they will lower App Store fees around the world
Apple's issues go deeper than tariffs, as analysts worry about AI challenges
AAPL
Published: May 02, 2025 by: Market Watch
Sentiment: Negative

Apple's stock was downgraded by both Rosenblatt and Jefferies on Friday, with the analysts citing Apple Intelligence delays and tariff uncertainty.

Read More
image for news Apple's issues go deeper than tariffs, as analysts worry about AI challenges
Earnings show one tech segment starting to feel the tariff pinch fastest
AAPL, AMZN, DAL, GOOG, GOOGL, XYZ
Published: May 02, 2025 by: CNBC
Sentiment: Negative

Tariffs remain top of mind for tech companies this earnings season, but some businesses are feeling more pain than others. Advertising-heavy businesses seem to be holding on in the near-term as consumer-focused models start to feel the pinch from slowing spending.

Read More
image for news Earnings show one tech segment starting to feel the tariff pinch fastest
Tim Cook gave some clarity on India, but tariffs and AI remain big unknowns for Apple
AAPL
Published: May 02, 2025 by: Business Insider
Sentiment: Neutral

Apple investors have had a lot to worry about this year. Investors wanted clarity on tariffs, AI, and diversification away from its China supply chain.

Read More
image for news Tim Cook gave some clarity on India, but tariffs and AI remain big unknowns for Apple
Why Shares of Apple Are Sinking Today
AAPL
Published: May 02, 2025 by: The Motley Fool
Sentiment: Negative

Shares of the consumer tech giant Apple (AAPL -3.87%) traded about 4% lower today as of 11:14 a.m. ET, after the company reported earnings yesterday.

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image for news Why Shares of Apple Are Sinking Today
Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

Despite Apple Inc.'s $3 trillion valuation, I avoid it due to stagnating growth, high PE ratio, and over-reliance on mature product lines. Apple's future lies in services, but the current AAPL valuation reflects growth stock pricing, which is unrealistic given its mature market status. I prefer Amazon, Google, and Meta (collectively, "MAA") for their superior growth potential, innovation, and significantly lower China risk compared to Apple.

Read More
image for news Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative

Amit Daryanani, Evercore ISI analyst, joins 'The Exchange' to discuss Apple's quarterly earnings results, the ensuing price action, and more.

Read More
image for news Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive

Dan Ives, Wedbush analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple, why he maintains a buy rating on the stock as other firms are downgrading it, and more.

Read More
image for news Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's second-quarter fiscal 2025 results benefit from strong services growth and an increase in iPhone sales.

Read More
image for news Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple reports robust second-quarter fiscal 2025 results but shares dip on tariff headwind.

Read More
image for news Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
AAPL, CVX, TTWO, XOM
Published: May 02, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Apple (AAPL) down after the iPhone maker reported China sales that were disappointing, and warned about the impact of tariffs. Chevron (CVX) falls on news that the company will reduce share buybacks this quarter to about $2.75 billion, 30% less than in the first quarter, due to tumbling oil prices.

Read More
image for news Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades
AAPL, AMZN
Published: May 02, 2025 by: Schwab Network
Sentiment: Neutral

Rebecca Walser (@walserwealth) returns to the NYSE set and recaps the week-long round of Mag 7 earnings. She notes strength in Microsoft (MSFT) and Meta Platforms' (META) cloud and ad numbers, though sees Amazon (AMZN) and Apple (AAPL) having more trouble down the line if tariff volatility persists.

Read More
image for news What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.