Alphabet Inc. (GOOGL)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  FLEX  MGIC  GRMN 

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Key Metrics & Ratings

  • symbol GOOGL
  • Rev/Share 31.8945
  • Book/Share 32.0095
  • PB 10.3963
  • Debt/Equity 0.0871
  • CurrentRatio 1.7473
  • ROIC 0.2322

 

  • MktCap 4015866238856.0
  • FreeCF/Share 6.0857
  • PFCF 54.599
  • PE 32.3698
  • Debt/Assets 0.0628
  • DivYield 0.0025
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOGL Wells Fargo -- Equal Weight $268 $350 Jan. 12, 2026
Upgrade GOOGL Cantor Fitzgerald Neutral Overweight -- $370 Jan. 8, 2026
Reiterated GOOGL Jefferies -- Buy $320 $365 Jan. 5, 2026
Reiterated GOOGL Guggenheim -- Buy $330 $375 Dec. 1, 2025
Initiation GOOGL BNP Paribas Exane -- Outperform -- $355 Nov. 24, 2025
Upgrade GOOGL Loop Capital Hold Buy -- $320 Nov. 18, 2025
Reiterated GOOGL KeyBanc Capital Markets -- Overweight $265 $300 Oct. 27, 2025
Reiterated GOOGL Stifel -- Buy $222 $292 Oct. 24, 2025
Reiterated GOOGL Bernstein -- Market Perform $210 $260 Oct. 23, 2025
Reiterated GOOGL BofA Securities -- Buy $252 $280 Oct. 20, 2025

News

Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
GOOG, GOOGL
Published: January 16, 2026 by: TechXplore
Sentiment: Neutral

Woolworths has announced a partnership with Google to incorporate agentic artificial intelligence into its "Olive" chatbot, starting in Australia later this year.

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image for news Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
GOOG, GOOGL, INTC
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

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image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
3 Catalysts To Watch Out For Google Stock
GOOG, GOOGL
Published: January 16, 2026 by: Forbes
Sentiment: Positive

Google stock (Alphabet) has demonstrated impressive rallies, achieving over 30% gains in less than two months on several occasions, particularly in 2010 and 2024. It also recorded two cases of more than 50% rallies within similar brief periods in 2025.

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image for news 3 Catalysts To Watch Out For Google Stock
3 Unstoppable Monopolies You Should be Buying Now
ASML, GOOG, GOOGL, MSFT
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Positive

Monopolies, we're told, are bad things.

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image for news 3 Unstoppable Monopolies You Should be Buying Now
Publishers seek to join lawsuit against Google over AI training
GOOG, GOOGL
Published: January 15, 2026 by: Reuters
Sentiment: Negative

Publishers Hachette Book Group and Cengage Group asked a California federal court on Thursday for permission to intervene in a proposed class action lawsuit against Google over the alleged misuse of copyrighted material used to train its artificial intelligence systems.

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image for news Publishers seek to join lawsuit against Google over AI training
The One Data Point That Changed My Dividend Growth Strategy
AAPL, AMLP, BEP, BEPC, BIP, BIPC, BIZD, ENB, ET, GOOG, GOOGL, HD, LOW, MAIN, MLPX, MPLX, MSFT, O, OKE, PAA, PAGP, SCHD, SPY, UTF, UTG
Published: January 15, 2026 by: Seeking Alpha
Sentiment: Positive

A long-held dividend investing assumption just quietly broke down. One overlooked sector is rewriting the rules on yield and growth. This shift completely changed how I allocate my capital.

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image for news The One Data Point That Changed My Dividend Growth Strategy
OpenAI rehires senior talent amid growing Google, Anthropic momentum
GOOG, GOOGL
Published: January 15, 2026 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on the AI talent wars.

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image for news OpenAI rehires senior talent amid growing Google, Anthropic momentum
Siri to Get Smarter With Gemini: The ETF Playbook for Investors
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple teams up with Google's Gemini to supercharge Siri, creating a win-win AI deal and pointing investors toward tech ETFs for diversified exposure.

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image for news Siri to Get Smarter With Gemini: The ETF Playbook for Investors
Warren Buffett Sold Apple to Buy This Stock
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Warren Buffett has taken a graceful exit, but his investments continue to dominate the industry.

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image for news Warren Buffett Sold Apple to Buy This Stock
Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG, GOOGL
Published: January 14, 2026 by: CNBC
Sentiment: Positive

Google said its new Personal Intelligence tool is in beta in its Gemini app, and will be coming to AI Mode later this year. The feature connects Google apps to provide more personalized answers to questions.

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image for news Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG vs GOOGL: Which Alphabet Stock Should You Buy?
GOOG, GOOGL
Published: January 14, 2026 by: Benzinga
Sentiment: Neutral

Alphabet Inc. is one of the largest technology companies in the world and the parent company of Google. If you've ever searched for Alphabet stock, you may have noticed something confusing: there are two tickers trading publicly.

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image for news GOOG vs GOOGL: Which Alphabet Stock Should You Buy?
Alphabet, Google's parent company, is now worth $4 trillion
GOOG, GOOGL
Published: January 14, 2026 by: Yahoo Finance
Sentiment: Positive

Alphabet's market capitalization has hit the $4 trillion mark. Yahoo Finance Senior Reporter Ines Ferré and B.

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image for news Alphabet, Google's parent company, is now worth $4 trillion
Alphabet is now worth $4 trillion, gold eyes new high, Saks Fifth Avenue parent files for bankruptcy
GOOG, GOOGL
Published: January 14, 2026 by: Yahoo Finance
Sentiment: Positive

Yahoo Finance Executive Editor Brian Sozzi breaks down the latest market news. Google's parent company, Alphabet, has seen its market cap top $4 trillion.

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image for news Alphabet is now worth $4 trillion, gold eyes new high, Saks Fifth Avenue parent files for bankruptcy
Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
AAPL, GOOG, GOOGL, NVDA, TSLA
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Dan Ives believes we're still in stage three of ten when it comes to the AI revolution. He talks about why Apple (AAPL) will "continue to bet on Google" to power its AI as Alphabet (GOOGL) hits all-time highs and a $4 trillion market cap.

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image for news Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
Apple Picks Gemini AI in Win for Google's Tensor Chip
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Bloomberg Technology
Sentiment: Positive

Apple chooses Google AI in a multiyear deal that highlights the cost advantage of Google's tensor processing unit chips and Apple's need to improve AI offerings. Dan Ives, managing director and senior equity analyst at Wedbush, discusses the deal with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

Read More
image for news Apple Picks Gemini AI in Win for Google's Tensor Chip
Why Apple Chose Google to Power the Future of AI
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: MarketBeat
Sentiment: Negative

In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market volatility, Apple Inc. NASDAQ: AAPL and Alphabet Inc. NASDAQ: GOOG formalized a strategic partnership to integrate Google's Gemini models into the Apple ecosystem.

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image for news Why Apple Chose Google to Power the Future of AI
"No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Alphabet (GOOGL) still has room to run, says Ali Mogharabi. When it comes to its new partnership with Apple (AAPL), Ali expects Alphabet will hold a treasure chest of data which its Gemini AI models can largely benefit from.

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image for news "No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
A Google-backed space stock is up 600% in a year. Here's why it could go even higher.
GOOG, GOOGL
Published: January 13, 2026 by: Market Watch
Sentiment: Positive

Planet Labs just racked up a new deal, and Wedbush's Dan Ives thinks its stock is poised to benefit from the “intersection of space and AI.”

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image for news A Google-backed space stock is up 600% in a year. Here's why it could go even higher.
Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s market cap has surpassed $4 trillion, as consistent execution across Gemini, TPUs and broader Google Cloud Platform has reinforced its positioning as a durable beneficiary of the AI supercycle. The newly announced multi-year deal to power Apple's AI stack with Gemini and Google Cloud technology is also a material game changer. Not only will the partnership deepen Gemini's edge AI distribution across iOS, but it'll also reinforce conversion to paid subscriptions and drive adjacent demand to Google's broader compute stack.

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image for news Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
Best Growth Stocks to Buy in 2026
AVGO, GOOG, GOOGL, MELI
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Positive

2026 is on a fresh start, and January is nearly halfway over. While we cannot slow the hands of time, we can look at it as an opportunity to make money.

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image for news Best Growth Stocks to Buy in 2026
Options Corner: GOOGL Joins $4T Club
GOOG, GOOGL
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

For the first time on Monday, Alphabet (GOOGL) tapped $4 trillion in market cap and is currently the second-highest valued company in the world. After a "choppy" 2024 and 2025, Tom White turns to the key levels to watch in 2026.

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image for news Options Corner: GOOGL Joins $4T Club
Alphabet: Reviewing My 2025 Top Pick, Downgrade To Buy On Less Attractive Setup
GOOG, GOOGL
Published: January 12, 2026 by: Seeking Alpha
Sentiment: Neutral

Alphabet delivered a 66% return in 2025, outperforming all Magnificent-7 peers and driving S&P 500 gains. I downgrade GOOG from strong buy to buy, citing stretched valuation—forward P/E expanded from 20x to 30x, limiting upside potential. Gemini 3.0's technical superiority and TPUs' strategic value reinforce GOOG's innovation edge, yet major positive catalysts seem priced in.

Read More
image for news Alphabet: Reviewing My 2025 Top Pick, Downgrade To Buy On Less Attractive Setup
Apple Teams Up With Google for A.I. in Its Products
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: NYTimes
Sentiment: Positive

Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.

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image for news Apple Teams Up With Google for A.I. in Its Products
Google Parent Company's Market Cap Hits $4 Trillion Amid AI Gains
GOOG, GOOGL
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive

Google parent company Alphabet's market capitalization reached $4 trillion Monday (Jan. 12), driven by its recent successes in artificial intelligence (AI). The company's shares reached a record $334.04 in intraday trading, lifting its market cap to $4.03 trillion for the first time, The Wall Street Journal reported Monday.

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image for news Google Parent Company's Market Cap Hits $4 Trillion Amid AI Gains
Pete Najarian's Bull Cases for Big Banks, Silver, Gold & GOOGL
GOOG, GOOGL
Published: January 12, 2026 by: Schwab Network
Sentiment: Positive

@MarketRebellion's Pete Najarian returns to Trading 360 and offers his bullish takes for 2026. He begins with the upcoming earnings season and big banks, which he expects to show "very, very solid" growth in 2026 even if it's not as strong throughout this year.

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image for news Pete Najarian's Bull Cases for Big Banks, Silver, Gold & GOOGL
Apple taps Google AI to power Siri in multi-year deal
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: Proactive Investors
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOG)'s Google confirmed on Monday that it has entered a multi-year agreement with Apple Inc (NASDAQ:AAPL, XETRA:APC) to power the iPhone-maker's artificial intelligence technology, including its Siri voice assistant. “After careful evaluation, Apple determined that Google's AI technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users,” Google said in a post on X, the social media platform formerly known as Twitter.

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image for news Apple taps Google AI to power Siri in multi-year deal
Alphabet stock joins $4 trillion club as AI momentum, Apple deal lift sentiment
GOOG, GOOGL
Published: January 12, 2026 by: Invezz
Sentiment: Positive

Alphabet became the fourth company to reach a $4 trillion market valuation on Monday, underscoring the scale of investor enthusiasm surrounding artificial intelligence and the dominance of mega-cap technology firms in global equity markets.

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image for news Alphabet stock joins $4 trillion club as AI momentum, Apple deal lift sentiment
Alphabet: Great Opportunities, But Let's Cool The Hype (Rating Downgrade)
GOOG, GOOGL
Published: January 12, 2026 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc. is downgraded from Strong Buy to Buy after a 19.7% rally compresses near-term upside. GOOGL's AI initiatives, especially Gemini and new retail partnerships, are rapidly translating optionality into tangible revenue streams. Recent advances in Google Cloud and the launch of Ironwood TPU reinforce efficiency and long-term growth drivers.

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image for news Alphabet: Great Opportunities, But Let's Cool The Hype (Rating Downgrade)
Apple Turns to Google's Gemini to Power AI in Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive

Apple has tapped Google to power a new artificial intelligence (AI)-centric version of Siri. The two tech giants announced a partnership Monday (Jan. 12), saying the next iteration of Apple's Foundational Models will be based on Google's Gemini models and cloud tech.

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image for news Apple Turns to Google's Gemini to Power AI in Siri
Google's Gemini to power Apple's AI features like Siri
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: TechCrunch
Sentiment: Positive

It's official. Apple has chosen to work with Google, a longtime partner, to power AI features like Siri.

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image for news Google's Gemini to power Apple's AI features like Siri

About Alphabet Inc. (GOOGL)

  • IPO Date 2004-08-19
  • Website https://www.abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. provides various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment offers products and services, including ads, Android, Chrome, hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play store; and Fitbit wearable devices, Google Nest home products, Pixel phones, and other devices, as well as in the provision of YouTube non-advertising services. The Google Cloud segment offers infrastructure, platform, and other services; Google Workspace that include cloud-based collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells health technology and internet services. The company was founded in 1998 and is headquartered in Mountain View, California.