Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.4302
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4112850094020.0
  • FreeCF/Share 6.6072
  • PFCF 41.6419
  • PE 37.1464
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

CFPB Puts Early Stop to Monitoring of Apple and US Bank
AAPL, USB
Published: September 23, 2025 by: PYMNTS
Sentiment: Neutral

The Consumer Financial Protection Bureau reportedly ended settlements with Apple and U.S. Bank, putting a stop to monitoring that was initially set to last for years. In both cases, the settlements were reached during the Biden administration, and the companies paid the full civil money penalty that their settlements included, Reuters reported Tuesday (Sept.

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image for news CFPB Puts Early Stop to Monitoring of Apple and US Bank
NVDA $100B OpenAI Boost, AAPL Revival and Gold's Record High
AAAU, AAPL, BAR, DBP, DGL, GLD, GLDM, IAU, NVDA, OUNZ, SGOL, UGL
Published: September 23, 2025 by: Schwab Network
Sentiment: Positive

Stocks are defying September's historically bearish reputation, thanks in part to a risk-on tone and a recent Fed policy pivot. Kevin Green discusses the record-moves in equities.

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image for news NVDA $100B OpenAI Boost, AAPL Revival and Gold's Record High
What to Know in Tech: iPhone Sales Deliver, AI Dominates
AAPL
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive

While fear-mongering headlines and bearish calls dominated the early part of the year, the market's swift recovery, led by groundbreaking developments in AI, highlights the resilience and adaptability of the US economy.

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image for news What to Know in Tech: iPhone Sales Deliver, AI Dominates
Strength Seen in Apple (AAPL): Can Its 3.2% Jump Turn into More Strength?
AAPL
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might help the stock continue moving higher in the near term.

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image for news Strength Seen in Apple (AAPL): Can Its 3.2% Jump Turn into More Strength?
Low Expectations for Apple's iPhone 17 Could Be Helping Boost the Stock. Here's Why
AAPL
Published: September 22, 2025 by: Investopedia
Sentiment: Positive

Apple's iPhone 17 is turning some heads on Wall Street with signs of surprisingly strong demand, after a lackluster launch.

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image for news Low Expectations for Apple's iPhone 17 Could Be Helping Boost the Stock. Here's Why
Top Stock Movers Now: Nvidia, Apple, Kenvue, and More
AAPL, KVUE, NVDA
Published: September 22, 2025 by: Investopedia
Sentiment: Positive

Major U.S. equities indexes climbed Monday afternoon, boosted by the tech sector as Nvidia (NVDA) announced a $100 billion investment in ChatGPT maker OpenAI to build out AI data centers.

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image for news Top Stock Movers Now: Nvidia, Apple, Kenvue, and More
Apple's iPhone 17 Shows Device's Staying Power
AAPL
Published: September 22, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

After years of modest upgrades, Apple finally has a standout new iPhone on its hands. Samantha Kelly walks you through the different models -------- More on Bloomberg Television and Markets Like this video?

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image for news Apple's iPhone 17 Shows Device's Staying Power
Apple's stock surges to a 2025 high on hot iPhone 17 demand. Can the rally continue?
AAPL
Published: September 22, 2025 by: Market Watch
Sentiment: Positive

Strong early demand for the new iPhone is fueling a rally in Apple's stock, but some analysts are seeing mixed signals for the pricier models.

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image for news Apple's stock surges to a 2025 high on hot iPhone 17 demand. Can the rally continue?
Apple's stock turns positive for year after iPhone 17 launch
AAPL
Published: September 22, 2025 by: CNBC
Sentiment: Positive

Apple's stock has turned green for the year after the company released new iPhones, Apple Watch, and AirPods models on Friday. The new iPhones, especially the mid-range $999 iPhone Air, are a significant redesign for the first time in years, and analysts say early wait times suggest demand is strong.

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image for news Apple's stock turns positive for year after iPhone 17 launch
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Wall Street forecasts Apple stock price for next 12 months
AAPL
Published: September 22, 2025 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) has lagged its “Magnificent Seven” peers through most of 2025, but Dan Ives, Global Head of Tech Research at Wedbush Securities believes a rebound is on the horizon as the company enters what he calls its strongest upgrade cycle in years.

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image for news Wall Street forecasts Apple stock price for next 12 months
AAPL, GOOG and ORCL Forecast – Tech Stocks Drifting a Bit in Early Trading
AAPL, ORCL
Published: September 22, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this analysis all look a bit volatile in the early hours of Monday, as it looks like we are trying to get a little bit of a pullback in two of them, but at the end of the day, we are still very bullish and will

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image for news AAPL, GOOG and ORCL Forecast – Tech Stocks Drifting a Bit in Early Trading
Options Corner: AAPL
AAPL
Published: September 22, 2025 by: Schwab Network
Sentiment: Positive

Tom White looks at a couple of different example trade ideas for Apple (AAPL). Investors and traders are reacting to the latest iPhone update as shares near a 2025-high.

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image for news Options Corner: AAPL
MoffettNathanson founder: Here's what's next for Apple
AAPL
Published: September 19, 2025 by: CNBC Television
Sentiment: Neutral

Craig Moffett, MoffettNathanson founder and senior managing director, joins CNBC's 'Power Lunch' to discuss outlooks on Apple, what risks might remain for the company, and much more.

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image for news MoffettNathanson founder: Here's what's next for Apple
AAPL iPhone 17: Worth the Hype?
AAPL
Published: September 19, 2025 by: Schwab Network
Sentiment: Positive

As iPhone 17 hits the shelves, Diane King Hall saw lines down the block filled with fans waiting to buy the latest model. William Kerwin says there's "a lot of excitement" around the new iPhone models including Air, but adds that the updates were "evolutionary" not "revolutionary.

Read More
image for news AAPL iPhone 17: Worth the Hype?
Top Stock Movers Now: Apple, FedEx, Lennar, and More
AAPL, FDX, LEN
Published: September 19, 2025 by: Investopedia
Sentiment: Positive

The Dow, S&P 500, and Nasdaq edged higher Friday afternoon, leaving them on track to close the week at new highs.

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image for news Top Stock Movers Now: Apple, FedEx, Lennar, and More
Trade Tracker: Kevin Simpson says he loves Apple
AAPL
Published: September 19, 2025 by: CNBC Television
Sentiment: Positive

Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's 'Halftime Report' to detail his latest trade on Apple. The Investment Committee debate how to trade the stock.

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image for news Trade Tracker: Kevin Simpson says he loves Apple
Apple CEO Tim Cook says new iPhone price hikes not linked to tariffs
AAPL
Published: September 19, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) CEO Tim Cook has clarified that recent price increases on the company's latest iPhone models are not related to tariffs imposed by the Trump administration. Speaking to CNBC from Apple's Fifth Avenue store in New York City, Cook said, “There's no increase for tariffs in the prices to be totally clear,” as the iPhone 17 launched in stores worldwide.

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image for news Apple CEO Tim Cook says new iPhone price hikes not linked to tariffs
Apple CEO Tim Cook says iPhone price hikes are not tied to tariffs
AAPL
Published: September 19, 2025 by: CNBC
Sentiment: Neutral

Apple CEO Tim Cook told CNBC that the latest price hikes on some iPhone models aren't related to tariffs. The comments came as Apple's newest iPhones hit store shelves worldwide.

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image for news Apple CEO Tim Cook says iPhone price hikes are not tied to tariffs
OpenAI taps Apple supplier to make AI device, the Information reports
AAPL
Published: September 19, 2025 by: Reuters
Sentiment: Positive

OpenAI has signed a deal with Apple device assembler, Luxshare , to make a consumer device, the Information reported on Friday, citing people familiar with the matter.

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image for news OpenAI taps Apple supplier to make AI device, the Information reports
Apple Stock Rises as iPhone 17 Goes on Sale. Investors, Though, Await Something Else.
AAPL
Published: September 19, 2025 by: Barrons
Sentiment: Positive

Some new features have arrived with the release of Apple's latest operating system, but one piece is missing.

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image for news Apple Stock Rises as iPhone 17 Goes on Sale. Investors, Though, Await Something Else.
Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
AAPL
Published: September 18, 2025 by: Seeking Alpha
Sentiment: Positive

Apple hasn't been an easy stock to own this year, and the launch event this week didn't make it any easier, with the stock dipping 3% on Wednesday. Having said that, we see green shoots for what's to come: third-party AI integration and foldable smartphones, of which the iPhone Air is the base case. The current lineup has a solid innovation-to-price ratio, in our opinion, one that'll bode well in a more favorable interest rate environment.

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image for news Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
AAPL
Published: September 18, 2025 by: MarketBeat
Sentiment: Neutral

During the first half of September, tech giant Apple NASDAQ: AAPL made multiple key product and software announcements. Of course, the most talked about is its latest iPhone lineup on Sept.

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image for news Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
AAPL
Published: September 17, 2025 by: Schwab Network
Sentiment: Neutral

After Apple's (AAPL) "Awe Dropping" event left investors and market experts largely disappointed on the lack of A.I. commentary, Marley Kayden notes a more mixed picture when it comes to iPhone 17 pre-orders.

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image for news iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
Apple's Crippled China Sales
AAPL
Published: September 17, 2025 by: 24/7 Wall Street
Sentiment: Negative

According to tech research firm Counterpoint, the sales of Apple Inc. (NASDAQ: AAPL) iPhones in China fell 6% in the first eight weeks of the third quarter.

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image for news Apple's Crippled China Sales
Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
AAPL
Published: September 17, 2025 by: Investopedia
Sentiment: Positive

The Magnificent Seven is living up to its name this year, with one glaring exception.

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image for news Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
Apple's iPhone 17 Rollout Tanked the Stock. Time to Buy the Dip?
AAPL
Published: September 16, 2025 by: The Motley Fool
Sentiment: Neutral

The market was unimpressed by Apple's (AAPL 0.64%) product rollout on Tuesday.

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image for news Apple's iPhone 17 Rollout Tanked the Stock. Time to Buy the Dip?
Apple CEO Tim Cook: Tariffs are a motivating factor for any business right now
AAPL
Published: September 16, 2025 by: CNBC Television
Sentiment: Neutral

Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.

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image for news Apple CEO Tim Cook: Tariffs are a motivating factor for any business right now
We were working to come up with more ways to bring manufacturing into the U.S.: Apple CEO Tim Cook
AAPL
Published: September 16, 2025 by: CNBC Television
Sentiment: Positive

Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.

Read More
image for news We were working to come up with more ways to bring manufacturing into the U.S.: Apple CEO Tim Cook
Apple Vs. Alphabet: Valuation And Growth Make Alphabet The Superior Choice
AAPL, GOOG, GOOGL
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc. offers a superior risk-reward profile over Apple Inc. due to its lower valuation and stronger growth metrics, despite AAPL's wider economic moat. GOOG's P/E and Price/Sales Ratios are significantly lower than Apple's, while its EPS and EBIT growth rates outpace AAPL's. Both companies have strong profitability and competitive advantages, but GOOG's financial health and lower debt make it a slightly less risky investment.

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image for news Apple Vs. Alphabet: Valuation And Growth Make Alphabet The Superior Choice

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.