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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 56.4302
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4112850094020.0
- FreeCF/Share 6.6072
- PFCF 41.6419
- PE 37.1464
- Debt/Assets 0.3128
- DivYield 0.0037
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
CFPB Puts Early Stop to Monitoring of Apple and US Bank
Published: September 23, 2025 by: PYMNTS
Sentiment: Neutral
The Consumer Financial Protection Bureau reportedly ended settlements with Apple and U.S. Bank, putting a stop to monitoring that was initially set to last for years. In both cases, the settlements were reached during the Biden administration, and the companies paid the full civil money penalty that their settlements included, Reuters reported Tuesday (Sept.
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NVDA $100B OpenAI Boost, AAPL Revival and Gold's Record High
Published: September 23, 2025 by: Schwab Network
Sentiment: Positive
Stocks are defying September's historically bearish reputation, thanks in part to a risk-on tone and a recent Fed policy pivot. Kevin Green discusses the record-moves in equities.
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What to Know in Tech: iPhone Sales Deliver, AI Dominates
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive
While fear-mongering headlines and bearish calls dominated the early part of the year, the market's swift recovery, led by groundbreaking developments in AI, highlights the resilience and adaptability of the US economy.
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Strength Seen in Apple (AAPL): Can Its 3.2% Jump Turn into More Strength?
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might help the stock continue moving higher in the near term.
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Low Expectations for Apple's iPhone 17 Could Be Helping Boost the Stock. Here's Why
Published: September 22, 2025 by: Investopedia
Sentiment: Positive
Apple's iPhone 17 is turning some heads on Wall Street with signs of surprisingly strong demand, after a lackluster launch.
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Top Stock Movers Now: Nvidia, Apple, Kenvue, and More
Published: September 22, 2025 by: Investopedia
Sentiment: Positive
Major U.S. equities indexes climbed Monday afternoon, boosted by the tech sector as Nvidia (NVDA) announced a $100 billion investment in ChatGPT maker OpenAI to build out AI data centers.
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Apple's iPhone 17 Shows Device's Staying Power
Published: September 22, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
After years of modest upgrades, Apple finally has a standout new iPhone on its hands. Samantha Kelly walks you through the different models -------- More on Bloomberg Television and Markets Like this video?
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Apple's stock surges to a 2025 high on hot iPhone 17 demand. Can the rally continue?
Published: September 22, 2025 by: Market Watch
Sentiment: Positive
Strong early demand for the new iPhone is fueling a rally in Apple's stock, but some analysts are seeing mixed signals for the pricier models.
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Apple's stock turns positive for year after iPhone 17 launch
Published: September 22, 2025 by: CNBC
Sentiment: Positive
Apple's stock has turned green for the year after the company released new iPhones, Apple Watch, and AirPods models on Friday. The new iPhones, especially the mid-range $999 iPhone Air, are a significant redesign for the first time in years, and analysts say early wait times suggest demand is strong.
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Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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Wall Street forecasts Apple stock price for next 12 months
Published: September 22, 2025 by: Finbold
Sentiment: Positive
Apple (NASDAQ: AAPL) has lagged its “Magnificent Seven” peers through most of 2025, but Dan Ives, Global Head of Tech Research at Wedbush Securities believes a rebound is on the horizon as the company enters what he calls its strongest upgrade cycle in years.
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AAPL, GOOG and ORCL Forecast – Tech Stocks Drifting a Bit in Early Trading
Published: September 22, 2025 by: FXEmpire
Sentiment: Negative
The three stocks in this analysis all look a bit volatile in the early hours of Monday, as it looks like we are trying to get a little bit of a pullback in two of them, but at the end of the day, we are still very bullish and will
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Options Corner: AAPL
Published: September 22, 2025 by: Schwab Network
Sentiment: Positive
Tom White looks at a couple of different example trade ideas for Apple (AAPL). Investors and traders are reacting to the latest iPhone update as shares near a 2025-high.
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MoffettNathanson founder: Here's what's next for Apple
Published: September 19, 2025 by: CNBC Television
Sentiment: Neutral
Craig Moffett, MoffettNathanson founder and senior managing director, joins CNBC's 'Power Lunch' to discuss outlooks on Apple, what risks might remain for the company, and much more.
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AAPL iPhone 17: Worth the Hype?
Published: September 19, 2025 by: Schwab Network
Sentiment: Positive
As iPhone 17 hits the shelves, Diane King Hall saw lines down the block filled with fans waiting to buy the latest model. William Kerwin says there's "a lot of excitement" around the new iPhone models including Air, but adds that the updates were "evolutionary" not "revolutionary.
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Top Stock Movers Now: Apple, FedEx, Lennar, and More
Published: September 19, 2025 by: Investopedia
Sentiment: Positive
The Dow, S&P 500, and Nasdaq edged higher Friday afternoon, leaving them on track to close the week at new highs.
Read More
Trade Tracker: Kevin Simpson says he loves Apple
Published: September 19, 2025 by: CNBC Television
Sentiment: Positive
Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's 'Halftime Report' to detail his latest trade on Apple. The Investment Committee debate how to trade the stock.
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Apple CEO Tim Cook says new iPhone price hikes not linked to tariffs
Published: September 19, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) CEO Tim Cook has clarified that recent price increases on the company's latest iPhone models are not related to tariffs imposed by the Trump administration. Speaking to CNBC from Apple's Fifth Avenue store in New York City, Cook said, “There's no increase for tariffs in the prices to be totally clear,” as the iPhone 17 launched in stores worldwide.
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Apple CEO Tim Cook says iPhone price hikes are not tied to tariffs
Published: September 19, 2025 by: CNBC
Sentiment: Neutral
Apple CEO Tim Cook told CNBC that the latest price hikes on some iPhone models aren't related to tariffs. The comments came as Apple's newest iPhones hit store shelves worldwide.
Read More
OpenAI taps Apple supplier to make AI device, the Information reports
Published: September 19, 2025 by: Reuters
Sentiment: Positive
OpenAI has signed a deal with Apple device assembler, Luxshare , to make a consumer device, the Information reported on Friday, citing people familiar with the matter.
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Apple Stock Rises as iPhone 17 Goes on Sale. Investors, Though, Await Something Else.
Published: September 19, 2025 by: Barrons
Sentiment: Positive
Some new features have arrived with the release of Apple's latest operating system, but one piece is missing.
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Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
Published: September 18, 2025 by: Seeking Alpha
Sentiment: Positive
Apple hasn't been an easy stock to own this year, and the launch event this week didn't make it any easier, with the stock dipping 3% on Wednesday. Having said that, we see green shoots for what's to come: third-party AI integration and foldable smartphones, of which the iPhone Air is the base case. The current lineup has a solid innovation-to-price ratio, in our opinion, one that'll bode well in a more favorable interest rate environment.
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Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
Published: September 18, 2025 by: MarketBeat
Sentiment: Neutral
During the first half of September, tech giant Apple NASDAQ: AAPL made multiple key product and software announcements. Of course, the most talked about is its latest iPhone lineup on Sept.
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iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
Published: September 17, 2025 by: Schwab Network
Sentiment: Neutral
After Apple's (AAPL) "Awe Dropping" event left investors and market experts largely disappointed on the lack of A.I. commentary, Marley Kayden notes a more mixed picture when it comes to iPhone 17 pre-orders.
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Apple's Crippled China Sales
Published: September 17, 2025 by: 24/7 Wall Street
Sentiment: Negative
According to tech research firm Counterpoint, the sales of Apple Inc. (NASDAQ: AAPL) iPhones in China fell 6% in the first eight weeks of the third quarter.
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Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
Published: September 17, 2025 by: Investopedia
Sentiment: Positive
The Magnificent Seven is living up to its name this year, with one glaring exception.
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Apple's iPhone 17 Rollout Tanked the Stock. Time to Buy the Dip?
Published: September 16, 2025 by: The Motley Fool
Sentiment: Neutral
The market was unimpressed by Apple's (AAPL 0.64%) product rollout on Tuesday.
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Apple CEO Tim Cook: Tariffs are a motivating factor for any business right now
Published: September 16, 2025 by: CNBC Television
Sentiment: Neutral
Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.
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We were working to come up with more ways to bring manufacturing into the U.S.: Apple CEO Tim Cook
Published: September 16, 2025 by: CNBC Television
Sentiment: Positive
Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.
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Apple Vs. Alphabet: Valuation And Growth Make Alphabet The Superior Choice
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Neutral
Alphabet Inc. offers a superior risk-reward profile over Apple Inc. due to its lower valuation and stronger growth metrics, despite AAPL's wider economic moat. GOOG's P/E and Price/Sales Ratios are significantly lower than Apple's, while its EPS and EBIT growth rates outpace AAPL's. Both companies have strong profitability and competitive advantages, but GOOG's financial health and lower debt make it a slightly less risky investment.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000