Apple Inc. (AAPL)

US — Technology Sector
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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.4302
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4112850094020.0
  • FreeCF/Share 6.6072
  • PFCF 41.6419
  • PE 37.1464
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Evercore ISI's Amit Daryanani: It's almost a perfect storm for Apple stock right now
AAPL
Published: October 20, 2025 by: CNBC Television
Sentiment: Negative

Amit Daryanani, Evercore ISI senior managing director, joins CNBC's 'Money Movers' to discuss outlooks on Apple.

Read More
image for news Evercore ISI's Amit Daryanani: It's almost a perfect storm for Apple stock right now
Apple closes in on $4 trillion valuation as data shows strong demand for iPhone 17
AAPL
Published: October 20, 2025 by: Reuters
Sentiment: Positive

Apple shares surged to an all-time high on Monday, with the iPhone maker close to becoming the third company to hit a $4 trillion market valuation as data showed strong momentum for the latest iPhone.

Read More
image for news Apple closes in on $4 trillion valuation as data shows strong demand for iPhone 17
Top Stock Movers Now: Apple, Cleveland-Cliffs, USA Rare Earth, and More
AAPL
Published: October 20, 2025 by: Investopedia
Sentiment: Positive

Major U.S. equities indexes gained at midday Monday ahead of a slew of earnings due later in the week, and amid some optimism the ongoing federal shutdown could end soon. The Dow, S&P 500, and Nasdaq all advanced.

Read More
image for news Top Stock Movers Now: Apple, Cleveland-Cliffs, USA Rare Earth, and More
Apple's iPhone 17 'Far Outpaces' Sales of Prior Lineup in US and China, Report Shows
AAPL
Published: October 20, 2025 by: Investopedia
Sentiment: Positive

Apple shares climbed to an all-time high Monday following a report suggesting strong demand for the company's new iPhone 17 series in the U.S. and China, which account for the bulk of the company's phone sales.

Read More
image for news Apple's iPhone 17 'Far Outpaces' Sales of Prior Lineup in US and China, Report Shows
Apple's iPhone 17 'Far Outpaces' Sales of Prior Lineup in US and China, Report Shows
AAPL
Published: October 20, 2025 by: Investopedia
Sentiment: Positive

Apple shares climbed Monday following a report suggesting strong demand for the company's new iPhone 17 series in the U.S. and China, which account for the bulk of the company's phone sales.

Read More
image for news Apple's iPhone 17 'Far Outpaces' Sales of Prior Lineup in US and China, Report Shows
Apple stock rallies following strong iPhone 17 sales in U.S. and China
AAPL
Published: October 20, 2025 by: CNBC
Sentiment: Positive

Apple shares rallied after the iPhone 17 series outsold the iPhone 16 series in China and the U.S. within the first 10 days of availability, according to Counterpoint research. Loop Capital upgraded Apple from hold to buy on Monday due to better-than-expected demand for the latest iPhone model.

Read More
image for news Apple stock rallies following strong iPhone 17 sales in U.S. and China
Apple shares near all-time high on robust iPhone 17 sales, F1 deal
AAPL
Published: October 20, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) shares opened near their record high on Monday as its stock has been boosted by broker optimism, robust iPhone sales, and its Formula 1 deal. Brokers including Loop Capital, Evercore ISI, and Seaport Research Partners have recently expressed positivity about Apple's growth prospects, driven by better-than-expected iPhone 17 sales and the expanding services division.

Read More
image for news Apple shares near all-time high on robust iPhone 17 sales, F1 deal
Apple's iPhone 17 Outsells Previous Model in US, China
AAPL
Published: October 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple Inc.'s latest generation of iPhones outsold the iPhone 16 range by 14% over their respective first 10 days on sale in the US and China, according to Counterpoint Research. Matthew Bloxham of Bloomberg Intelligence has more on Bloomberg Television.

Read More
image for news Apple's iPhone 17 Outsells Previous Model in US, China
AI Has Destroyed Apple's Future
AAPL
Published: October 20, 2025 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) made one huge mistake that will irreparably damage its future.

Read More
image for news AI Has Destroyed Apple's Future
NBCUniversal Content to Boost Apple's TV+ Business: What's Ahead?
AAPL
Published: October 17, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL teams up with NBCUniversal to launch an Apple TV and Peacock bundle, boosting Apple TV+ content reach and Services growth.

Read More
image for news NBCUniversal Content to Boost Apple's TV+ Business: What's Ahead?
Trade Tracker: Jason Snipe trims Apple
AAPL
Published: October 17, 2025 by: CNBC Television
Sentiment: Neutral

Jason Snipe, Founder and CIO of Odyssey Capital Advisors joins CNBC's “Halftime Report” to explain why he's trimming Apple here. CNBC's Steve Kovach joins us with the latest from Tim Cook's trip to China where the iPhone has sold out in the country.

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image for news Trade Tracker: Jason Snipe trims Apple
Cadillac Formula 1 Team CEO: Apple's Formula 1 deal shows U.S. fan growth is 'only just beginning'
AAPL
Published: October 17, 2025 by: CNBC Television
Sentiment: Positive

Dan Towriss, Cadillac Formula 1 Team CEO & TWG Motorsports CEO, joins CNBC's 'Money Movers' to discuss Apple's reported $140 million-a-year deal for exclusive U.S. F1 broadcast rights, what it means for the sport's next stage of expansion in America, and much more.

Read More
image for news Cadillac Formula 1 Team CEO: Apple's Formula 1 deal shows U.S. fan growth is 'only just beginning'
What Apple's new 5-year deal with Formula 1 means for US fans
AAPL
Published: October 17, 2025 by: TechXplore
Sentiment: Positive

Formula 1 announced a five-year deal Friday with Apple, which will be the global motorsports series' U.S. broadcast partner beginning next season.

Read More
image for news What Apple's new 5-year deal with Formula 1 means for US fans
Apple's Formula 1 Deal Has the Tech Giant Accelerating Its Sports Offerings
AAPL
Published: October 17, 2025 by: Investopedia
Sentiment: Neutral

Apple is driving further into sports broadcasts.

Read More
image for news Apple's Formula 1 Deal Has the Tech Giant Accelerating Its Sports Offerings
AMZN, AAPL and GOOG Forecast – Major Stocks Flat in Premarket Trading
AAPL, AMZN
Published: October 17, 2025 by: FXEmpire
Sentiment: Neutral

The premarket trading on Friday has seen the three stocks in this analysis looking very much like a choppy session is about to happen. They are all sitting basically where they closed, and therefore, there doesn't seem to be momentum at the moment.

Read More
image for news AMZN, AAPL and GOOG Forecast – Major Stocks Flat in Premarket Trading
3 Timely Drivers That Could Power Apple (NASDAQ: AAPL) Stock's Breakout
AAPL
Published: October 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Shares of Apple (NASDAQ:AAPL) have been faltering again, thanks in part to renewed fears of President Trump's tariffs on China.

Read More
image for news 3 Timely Drivers That Could Power Apple (NASDAQ: AAPL) Stock's Breakout
Apple's US F1 deal offers both a big opportunity for growth
AAPL
Published: October 17, 2025 by: Reuters
Sentiment: Positive

Apple's five-year deal for Formula One's U.S. broadcast rights, announced on Friday, gives both brands a major opportunity for growth in new directions and could ultimately lead to something bigger.

Read More
image for news Apple's US F1 deal offers both a big opportunity for growth
Apple clinches exclusive US media rights for F1 races under five-year deal
AAPL
Published: October 17, 2025 by: Reuters
Sentiment: Positive

Apple has landed U.S. broadcast rights to Formula 1 in a five-year deal that would help the tech giant bolster its streaming service with one of the country's fastest-growing sports, following the success of its Brad Pitt-starrer "F1: The Movie".

Read More
image for news Apple clinches exclusive US media rights for F1 races under five-year deal
Apple and F1 reach 5-year media deal, bringing all races to Apple TV streaming in the U.S.
AAPL
Published: October 17, 2025 by: CNBC
Sentiment: Positive

Apple and Formula 1 announced a five-year U.S. media rights deal that will bring all races to the Apple TV platform beginning next season. Apple is paying about $140 million per year for F1 rights, sources told CNBC.

Read More
image for news Apple and F1 reach 5-year media deal, bringing all races to Apple TV streaming in the U.S.
Apple readies high-end MacBook Pro with touch, hole-punch screen, Bloomberg News reports
AAPL
Published: October 16, 2025 by: Reuters
Sentiment: Positive

Apple is preparing to launch a redesigned version of its MacBook Pro computer with a touch display for late 2026 or early 2027, Bloomberg News reported on Thursday, citing people with knowledge of the matter.

Read More
image for news Apple readies high-end MacBook Pro with touch, hole-punch screen, Bloomberg News reports
Apple TV, Peacock streaming bundle to launch next week — here's how much it will cost
AAPL, CMCSA
Published: October 16, 2025 by: New York Post
Sentiment: Positive

The bundle, which launches on Monday, offers US customers more than 30% savings.

Read More
image for news Apple TV, Peacock streaming bundle to launch next week — here's how much it will cost
Apple TV, Peacock streaming bundle to launch next week at $14.99 a month
AAPL, CMCSA
Published: October 16, 2025 by: Reuters
Sentiment: Positive

Apple and Comcast's NBCUniversal will launch a bundle of Apple TV and Peacock Premium streaming services next week, the companies said on Thursday, combining award-winning originals such as "Ted Lasso" and "The Traitors" for $14.99 a month.

Read More
image for news Apple TV, Peacock streaming bundle to launch next week at $14.99 a month
Apple loses another AI exec to Meta
AAPL, META
Published: October 16, 2025 by: TechCrunch
Sentiment: Negative

Ke Yang, the Apple executive leading the iPhone-maker's efforts to build AI-driven web search, is heading to Meta, according to a Bloomberg report.

Read More
image for news Apple loses another AI exec to Meta
Apple AI Crises Deepen as Search Exec Ke Yang Moves to Meta
AAPL, META
Published: October 16, 2025 by: PYMNTS
Sentiment: Negative

Apple's top executive overseeing its ChatGPT-like search initiative is leaving the company for Meta, marking another senior departure from Apple's artificial intelligence division. Ke Yang, who led Apple's Answers, Knowledge and Information team, known internally as AKI, is departing after only weeks in the role, Bloomberg reported Wednesday (Oct. 15).

Read More
image for news Apple AI Crises Deepen as Search Exec Ke Yang Moves to Meta
Buy Or Sell Apple Stock?
AAPL
Published: October 16, 2025 by: Forbes
Sentiment: Positive

We think there is little to worry about with AAPL stock considering its overall Strong operating performance and financial state despite its high valuation.

Read More
image for news Buy Or Sell Apple Stock?
Apple's unveils latest MacBook and iPad lineup featuring new M5 chip
AAPL
Published: October 15, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled its latest in-house processor, the M5 chip, representing a major advancement in the company's silicon roadmap. The announcement came alongside the launch of new models of the MacBook Pro, iPad Pro, and Apple Vision Pro, all of which are powered by the new chip and available for pre-order starting on Wednesday.

Read More
image for news Apple's unveils latest MacBook and iPad lineup featuring new M5 chip
Apple adds 650 megawatts of renewables in Europe with more coming in China
AAPL
Published: October 15, 2025 by: TechCrunch
Sentiment: Positive

Apple announced Tuesday that it had signed contracts for 650 megawatts of renewable power in Europe.

Read More
image for news Apple adds 650 megawatts of renewables in Europe with more coming in China
Analyzing Apple's (AAPL) New M5 Chip, MacBook Pro & iPhone 17
AAPL
Published: October 15, 2025 by: Schwab Network
Sentiment: Positive

Carolina Milanesi offers a wide perspective of Apple's (AAPL) latest tech initiatives and what they mean for the Big Tech firm's future growth. She notes that efforts into diversifying their products and services will expand an already-massive moat for Apple.

Read More
image for news Analyzing Apple's (AAPL) New M5 Chip, MacBook Pro & iPhone 17
Apple China shipments grow 0.6%
AAPL
Published: October 15, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'Money Movers' with the latest news on how Apple is walking a China tightrope.

Read More
image for news Apple China shipments grow 0.6%
Bessent and Greer hold press conference on tariffs and China, Apple's pivot from China
AAPL, FXI, KWEB, MCHI
Published: October 15, 2025 by: Yahoo Finance
Sentiment: Negative

Opening Bid host Allie Canal breaks down the latest market moves for October 15, 2025. Treasury Secretary Bessent and US Trade Representative Greer held a press conference today to discuss the need for President Trump to have emergency powers to enact more tariffs on China.

Read More
image for news Bessent and Greer hold press conference on tariffs and China, Apple's pivot from China

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.