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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 46.5944
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3100224006000.0
- FreeCF/Share 6.5683
- PFCF 31.4788
- PE 31.9888
- Debt/Assets 0.2964
- DivYield 0.0049
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Unpacked 2025: Samsung's AI Ecosystem Is Coming For Apple, Google, And Other Rivals
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Positive
Samsung's July 9 Unpacked event is more than a product launch—it's a strategic statement about AI and ecosystem leadership. Samsung is uniquely positioned, building not just devices but also the critical chips and infrastructure powering global tech, with strong financials and a fortress balance sheet. The company is aggressively integrating AI across all product categories, outpacing Apple and Google in ecosystem cohesion and innovation.
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Rosen Law Firm Urges Apple Inc. (NASDAQ: AAPL) Stockholders with Large Losses to Contact the Firm for Information About Their Rights
Published: June 24, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--Rosen Law Firm, a global investor rights law firm, announces that a shareholder filed a class action lawsuit on behalf of purchasers and acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). Apple is a technology company. For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allegations that A.
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Apple's potential deal with Perplexity AI seen as strategic AI boost – BofA
Published: June 24, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly exploring a potential acquisition or partnership with artificial intelligence startup Perplexity AI, in a move that could enhance its AI capabilities and reduce reliance on Alphabet's Google, according to Bank of America analysts. The investment bank, which maintains a "Buy" rating on Apple with a $235 price objective, said the iPhone maker stands to benefit significantly from integrating Perplexity's technology into its ecosystem, particularly to improve Siri and enter the search advertising market.
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Why Apple potentially acquiring Perplexity could be big news for its stock
Published: June 24, 2025 by: Market Watch
Sentiment: Positive
The tech giant could find a way out of the “penalty box” and cure the perception that it's an AI laggard.
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APPLE INC. (NASDAQ: AAPL) INVESTOR ALERT Investors With Large Losses in Apple Inc. Should Contact Bernstein Liebhard LLP To Discuss Their Rights
Published: June 24, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. For more information, submit a form at Apple Inc. Shareholder Class Action Lawsuit, email Investor Relations Manager Peter Allocco at [email protected], or call us at (212) 951-2030.
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How To Build A $1,000,000 Dividend Portfolio That Could Yield 11%+ In 15 Years
Published: June 24, 2025 by: Seeking Alpha
Sentiment: Positive
The Dividend Income Accelerator Portfolio balances income, growth, and capital appreciation, now enhanced by the global diversification from Allianz and LVMH. We focus on financially healthy companies with sustainable dividends and strong competitive advantages, optimizing risk-reward through sector and geographic diversification. The portfolio's Weighted Average Dividend Yield [FWD] of 4.05% and 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.06% project a Yield on Cost above 11% in 15 years.
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AAPL BREAKING NEWS: A Securities Fraud Class Action has been filed against Apple Inc.; Investors are Notified to Contact BFA Law to Potentially Recover Investment Losses
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)---- $AAPL #AAPL--Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit. Investors have until August 19, 2025, to ask the Court to be appoint.
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Geopolitical tensions rise, bitcoin swings, Apple reportedly targets AI deal
Published: June 23, 2025 by: Yahoo Finance
Sentiment: Neutral
On today's episode of Morning Brief, host Brad Smith covers rising geopolitical tensions after the US bombed Iranian nuclear sites. Fernando Valle, Energy Analyst at Hedgeye Risk Management, explains why Iran is unlikely to shut down the key oil transit route, the Strait of Hormuz.
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AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
LOS ANGELES--(BUSINESS WIRE)---- $AAPL--AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm.
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Tech stocks, including Apple, were safety trade during Covid, but this market is different
Published: June 23, 2025 by: CNBC
Sentiment: Neutral
A recent decline in the price of Apple is a marked contrast from 2020 when the tech stock served as a safety trade in an uncertain market. Apple's underperformance doesn't mean tech is not attracting investors, as the sector as a whole has bounced back strongly from this year's big, early selloff.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL
Published: June 23, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 23, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-xxxxx, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Analysts React to TSLA Robotaxi Event, AAPL Eyes A.I. Takeover
Published: June 23, 2025 by: Schwab Network
Sentiment: Positive
Jenny Horne describes the analyst community response to Tesla's (TSLA) Robotaxi launch in Austin. She discusses the range of bullish to tepid responses to its self-driving technology launch, including Wedbush's Dan Ives simply saying "this is the future" after attending the event.
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Here's why you should buy Apple stock before July 1
Published: June 23, 2025 by: Finbold
Sentiment: Neutral
American technology giant Apple (NASDAQ: AAPL) has had a tough run in 2025, with the stock underperforming most of its peers, but July could mark a turning point.
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INVESTOR ALERT: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Apple business and prospects, resulting in its stock trading at inflated prices.
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Apple mulls Perplexity AI acquisition in bid to catch up in generative tech race
Published: June 23, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing an acquisition of Perplexity AI, a fast-rising name in artificial intelligence, as the company looks to reassert itself in a sector where it has so far lagged behind peers. The discussions, said to involve senior executives including mergers chief Adrian Perica and services lead Eddy Cue, remain at an early stage, according to reports first published by Bloomberg.
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Which AI Stocks Are Set to Soar in the Second Half?
Published: June 22, 2025 by: The Motley Fool
Sentiment: Neutral
Artificial intelligence (AI) stocks skyrocketed in 2024 amid excitement about this technology that could revolutionize businesses, saving time and money and leading to important discoveries. These players faced a few difficult months recently due to concerns about a potential economic slowdown.
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Apple Reportedly Mulling Perplexity Purchase to Bolster AI Offerings
Published: June 22, 2025 by: PYMNTS
Sentiment: Positive
Apple has reportedly held in-house talks about acquiring artificial intelligence (AI) startup Perplexity AI. [contact-form-7] That's according to a report Friday (June 20) by Bloomberg News, which points out that such a purchase would help Apple meet its need for AI technology and expertise.
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Apple (AAPL) Rises As Market Takes a Dip: Key Facts
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple (AAPL) concluded the recent trading session at $201.00, signifying a +2.25% move from its prior day's close.
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Apple sued by shareholdrs, accues of lying about AI progress — causing iPhone sales, stock to slump
Published: June 20, 2025 by: New York Post
Sentiment: Neutral
Shareholders said the truth began to emerge on March 7 when Apple delayed some Siri upgrades to 2026, and continued through this year's Worldwide Developers Conference when Apple's assessment of its AI progress disappointed analysts.
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Apple reportedly held internal talks about buying AI firm Perplexity
Published: June 20, 2025 by: CNBC Television
Sentiment: Positive
'Fast Money' traders react to a report Apple held internal talks about buying AI firm Perplexity.
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Apple sued by shareholders over AI disclosures
Published: June 20, 2025 by: Reuters
Sentiment: Negative
Apple was sued by shareholders in a proposed class action on Friday, accusing it of downplaying the time needed to integrate advanced artificial intelligence-based features into its Siri assistant, hurting iPhone sales and its stock price.
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If I Could Only Buy 2 Dividend Stocks: June's Top Picks For Global Diversification
Published: June 20, 2025 by: Seeking Alpha
Sentiment: Positive
I added Allianz and LVMH to The Dividend Income Accelerator Portfolio for their blend of dividend yield, growth, and financial strength. Both companies offer strong dividend growth potential—Allianz with a Dividend Yield [FWD] of 4.31%, and LVMH with a Dividend Yield [FWD] of 3.19%—plus robust long-term growth prospects. These additions improve our portfolio's potential risk-adjusted returns, valuation, and global diversification, aligning with our strategy of balancing income and growth.
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Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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Apple taps generative AI to accelerate chip design and boost AI infrastructure
Published: June 19, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is beginning to use generative artificial intelligence to streamline the design of the chips that power its devices, a move the company says could significantly reduce complexity and boost productivity. “Generative AI techniques have a high potential in getting more design work in less time,” Johny Srouji, Apple's senior vice president of hardware technologies, said during a recent speech in Belgium.
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Apple May Sell Folding iPhone to Jump-Start Troubled Sales
Published: June 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Apple Inc. (NASDAQ: AAPL) may launch an expensive folding iPhone.
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Apple: Quiet After WWDC
Published: June 18, 2025 by: Seeking Alpha
Sentiment: Positive
Apple is lagging on its AI strategy, and funds are most likely rotating capital elsewhere in the Mag 7 group. Momentum is clearly not on Apple's side post WWDC 2025. That said, I'm projecting upside for Q2 earnings after a strong 15% jump in global iPhone sales during April and May. I'm also keeping a close eye on the upcoming iPhone 17 launch. If it beats expectations, I believe sentiment will improve quickly and the share price will reflect it.
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Adobe vs. Apple: Which AI-Driven Tech Stock is a Better Buy Now?
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
Adobe ADBE and Apple AAPL are infusing artificial intelligence (AI) into their core offerings. While Adobe is incorporating AI into its creative products, Apple is adding Apple Intelligence to its core operating systems that power iPhone, iPad, Mac and Wearables.
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Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
Published: June 17, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / June 17, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Soft Baked, Snackable, and Ready for Backpacks — New Mott's Apple Filled Bars Come in 3 Fruity Flavors for Summer Adventures and Back-to-School Snacking
Published: June 17, 2025 by: Business Wire
Sentiment: Neutral
MINNEAPOLIS--(BUSINESS WIRE)--Morning routines should be filled with yums, not crumbs – so Mott's is expanding its Soft Baked line with new Apple Filled Bars to meet parents on-the-go. Whether families are hitting the road this summer or already thinking about school lunches this fall, these flavorful bars offer easy cleanup. They're a must-have for backpacks, lunchboxes and everything in between. Mott's new Soft Baked Apple Filled Bars are made with real fruit*, wrapped in a chewy whole wheat.
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Apple Is Resilient, But Buybacks Are Diverting Capital From Its Moat (Upgrade)
Published: June 16, 2025 by: Seeking Alpha
Sentiment: Positive
As a long-term Apple Inc. customer, I deeply understand its value proposition. However, management is facing moat degradation from AI disruption in hardware, posing price-return risk. Management would be wise to focus less on share buybacks at this point and more on plowing cash flow effectively into more aggressive M&A and better talent for R&D. I forecast that AAPL stock will achieve a 10% annual return over the next 12 months. I also forecast that Apple will achieve a 10% annual return over the next decade.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000