Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.0631
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3806263227200.0
  • FreeCF/Share 6.4541
  • PFCF 39.5727
  • PE 38.5001
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
AAPL
Published: August 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

Beginning today, listeners around the world can stream all six commercial-free Apple Music live radio stations on TuneIn SAN FRANCISCO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- TuneIn , the world's leader in live audio, today announced a new partnership with Apple to expand access to Apple Music's commercial-free live radio stations to listeners around the world. This marks the first time Apple's 24/7 global radio stations are available outside of its own native platform.

Read More
image for news Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
Apple makes radio push amid tough music streaming competition, WSJ reports
AAPL
Published: August 27, 2025 by: Reuters
Sentiment: Positive

Apple will distribute its curated radio stations on a global network of home speakers and connected cars, in a push to extend the reach of its music service, the Wall Street Journal reported on Wednesday.

Read More
image for news Apple makes radio push amid tough music streaming competition, WSJ reports
COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
AAPL
Published: August 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices. The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices.

Read More
image for news COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
Apple Makes Music Push in Radio After Losing Ground to Spotify
AAPL, SPOT
Published: August 27, 2025 by: WSJ
Sentiment: Positive

The deal with digital radio platform TuneIn marks the first time Apple Music's six radio stations will be available outside the company's app.

Read More
image for news Apple Makes Music Push in Radio After Losing Ground to Spotify
These 2 Tech Companies are Cash Generating Machines
AAPL, AVGO
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Strong cash flows reflect financial stability, allowing companies to pay down debt, pursue growth opportunities, and shell out dividend payments.

Read More
image for news These 2 Tech Companies are Cash Generating Machines
2 High-Conviction Picks For 7.73% Growth And 4.22% Yield Within A Dividend Portfolio
AAPL, BLK, DHLGY, DPSTF, JNJ, META, PEP
Published: August 26, 2025 by: Seeking Alpha
Sentiment: Positive

Through our latest additions of Deutsche Post and Meta Platforms to The Dividend Income Accelerator Portfolio, we have increased the portfolio's sector diversification and global exposure. In addition to that, we have increased the portfolio's potential for dividend growth and capital appreciation. Our portfolio balances income and dividend growth, reflected in the portfolio's Weighted Average Yield on Cost [TTM] of 4.22% and 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.73%.

Read More
image for news 2 High-Conviction Picks For 7.73% Growth And 4.22% Yield Within A Dividend Portfolio
Apple has an AI problem — and a Google partnership could actually make things worse
AAPL, GOOG, GOOGL
Published: August 26, 2025 by: Market Watch
Sentiment: Negative

Partnering with Google's Gemini could erode Apple's brand and privacy, causing the iPhone maker to lose market share.

Read More
image for news Apple has an AI problem — and a Google partnership could actually make things worse
Can Strong Content Portfolio Drive Apple's Streaming Prospects?
AAPL
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple TV+ hits record Emmy nods and box office success as Services revenues jump double digits despite tough streaming competition.

Read More
image for news Can Strong Content Portfolio Drive Apple's Streaming Prospects?
Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
AAPL
Published: August 26, 2025 by: Fox Business
Sentiment: Negative

Elon Musk's xAI filed a lawsuit against Apple and OpenAI in federal court, alleging the companies conspired to prevent competition in the market for artificial intelligence tools.

Read More
image for news Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
Apple's Annual Event Will Be Sept 9. What to Expect.
AAPL
Published: August 26, 2025 by: Barrons
Sentiment: Positive

CEO Tim Cook said this year's event will be “awe dropping.”

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image for news Apple's Annual Event Will Be Sept 9. What to Expect.
Musk's xAI sues Apple, OpenAI alleging antitrust violations
AAPL
Published: August 25, 2025 by: TechXplore
Sentiment: Neutral

Elon Musk's companies xAI and X filed a sweeping US antitrust lawsuit Monday against Apple and OpenAI, alleging the tech giants formed an illegal partnership to stifle competition in artificial intelligence and smartphone markets.

Read More
image for news Musk's xAI sues Apple, OpenAI alleging antitrust violations
Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'
AAPL
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral

Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Power Lunch' to discuss his reaction to a new lawsuit from Elon Musk against Apple and OpenAI, expectations for Nvidia, and much more.

Read More
image for news Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'
Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?
AAPL, GOOG, GOOGL
Published: August 25, 2025 by: Seeking Alpha
Sentiment: Positive

Gemini in Siri has the power to reinvigorate both Apple Inc.'s and Alphabet Inc.'s innovation narratives and competitive positioning. It's the dream team no one saw coming. Apple urgently needs AI integration to remain competitive in smartphones, while Google benefits from scale, data, and ad revenue, making the partnership a textbook win-win. Alphabet is executing very well with a +$10B deal with Meta for compute power, discounted Gemini for federal government AI adoption, and an AI Model scaled to 180 countries.

Read More
image for news Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?
Elon Musk's xAI Sues Apple and OpenAI Over Claims It Is Being Shut Out
AAPL
Published: August 25, 2025 by: NYTimes
Sentiment: Negative

Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.

Read More
image for news Elon Musk's xAI Sues Apple and OpenAI Over Claims It Is Being Shut Out
Musk's X, xAI Sue Apple, OpenAI for Alleged 'Anticompetitive Scheme'
AAPL
Published: August 25, 2025 by: Investopedia
Sentiment: Negative

Elon Musk followed through on his threat. Musk's companies X and xAI on Monday sued Apple and OpenAI in Texas federal court, alleging they have engaged in an "anticompetitive scheme" that prevents competitors like xAI's Grok from competing fairly and ascending the App Store charts.

Read More
image for news Musk's X, xAI Sue Apple, OpenAI for Alleged 'Anticompetitive Scheme'
Musk's AI startup sues OpenAI and Apple over anticompetitive conduct
AAPL
Published: August 25, 2025 by: The Guardian
Sentiment: Negative

Lawsuit accuses companies of ‘conspiracy to monopolize markets for smartphones and generative AI chatbots'

Read More
image for news Musk's AI startup sues OpenAI and Apple over anticompetitive conduct
Elon Musk's xAI sues Apple and OpenAI, alleging anticompetitive collusion
AAPL, MSFT
Published: August 25, 2025 by: TechCrunch
Sentiment: Negative

Elon Musk's X and xAI filed a lawsuit against Apple and OpenAI on Monday, alleging that the two companies are colluding to stifle competition.

Read More
image for news Elon Musk's xAI sues Apple and OpenAI, alleging anticompetitive collusion
Elon Musk Sues Apple, OpenAI
AAPL, MSFT
Published: August 25, 2025 by: Bloomberg Technology
Sentiment: Negative

Bloomberg's Mark Gurman details the latest on Apple as Elon Musk files a lawsuit against the tech giant and OpenAI, accusing them of unfairly favoring OpenAI on its smartphones. He joins Caroline Hyde on “Bloomberg Tech.

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image for news Elon Musk Sues Apple, OpenAI
Elon Musk startup xAI sues Apple, ChatGPT creator over competitive practices
AAPL
Published: August 25, 2025 by: Proactive Investors
Sentiment: Negative

Tesla Inc founder Elon Musk's artificial intelligence startup xAI is suing Apple Inc (NASDAQ:AAPL, ETR:APC) and ChatGPT, claiming both companies illegally conspired to stifle competition for artificial intelligence. In a legal filing in US federal court in Texas on Monday, xAI's stated that Apple and OpenAI have "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing.

Read More
image for news Elon Musk startup xAI sues Apple, ChatGPT creator over competitive practices
Elon Musk Sues Apple, OpenAI Over iPhone AI Deal
AAPL, MSFT
Published: August 25, 2025 by: CNET
Sentiment: Negative

The lawsuit alleges that Apple and OpenAI's deal to bring ChatGPT to iPhone users is an "anti-competitive scheme" that hurts competitors like xAI.

Read More
image for news Elon Musk Sues Apple, OpenAI Over iPhone AI Deal
Elon Musk's xAI Sues Apple Over Claims It Favors OpenAI
AAPL, MSFT
Published: August 25, 2025 by: NYTimes
Sentiment: Negative

Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.

Read More
image for news Elon Musk's xAI Sues Apple Over Claims It Favors OpenAI
Apple Patches Security After ‘Extremely Sophisticated' Cyberattack
AAPL
Published: August 25, 2025 by: PYMNTS
Sentiment: Neutral

Apple has reportedly patched a zero-day flaw in its ImageIO framework. That's according to a report Friday (Aug. 22) by Dark Reading, which noted this is the latest in a string of zero-day vulnerabilities the company has disclosed this year.

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image for news Apple Patches Security After ‘Extremely Sophisticated' Cyberattack
Elon Musk sues Apple, Sam Altman's OpenAI for allegedly colluding to crush xAI
AAPL, MSFT
Published: August 25, 2025 by: New York Post
Sentiment: Negative

Billionaire Elon Musk filed a bombshell lawsuit against Apple and Sam Altman's OpenAI on Monday, accusing the two tech giants of illegally colluding to stifle his companies X and xAI.

Read More
image for news Elon Musk sues Apple, Sam Altman's OpenAI for allegedly colluding to crush xAI
Apple plotting iPhone lineup overhaul, including ‘foldable' version by 2026: report
AAPL
Published: August 25, 2025 by: New York Post
Sentiment: Negative

Apple is reportedly plotting a major shakeup of its iPhone lineup as it looks to jump start the iconic smartphone's sagging sales.

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image for news Apple plotting iPhone lineup overhaul, including ‘foldable' version by 2026: report
Elon Musk's companies sue Apple and OpenAI, accusing them of an 'anticompetitive scheme'
AAPL, MSFT
Published: August 25, 2025 by: Business Insider
Sentiment: Neutral

Elon Musk is following through on his threat to sue Apple — and he's launched yet another lawsuit against OpenAI, too. Two of Musk's companies sued Apple and OpenAI on Monday, accusing them of using their respective market position in the smartphone and generative AI markets to stifle the growth potential of his own tech companies.

Read More
image for news Elon Musk's companies sue Apple and OpenAI, accusing them of an 'anticompetitive scheme'
Elon Musk's xAI Sues Apple, OpenAI, Alleging ‘Monopolists' Thwart AI Competition
AAPL, MSFT
Published: August 25, 2025 by: WSJ
Sentiment: Negative

Musk said the partnership between OpenAI and the iPhone-maker has given the ChatGPT-maker access to “billions of user prompts.”

Read More
image for news Elon Musk's xAI Sues Apple, OpenAI, Alleging ‘Monopolists' Thwart AI Competition
Elon Musk's X and xAI sue Apple, OpenAI for allegedly violating antitrust law
AAPL, MSFT
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's MacKenzie Sigalos joins 'Money Movers' to discuss Elon Musk's latest lawsuit against Apple.

Read More
image for news Elon Musk's X and xAI sue Apple, OpenAI for allegedly violating antitrust law
AAPL, AMZN and GOOGL Forecast – Major Stocks Drift in Premarket
AAPL, AMZN, GOOG, GOOGL
Published: August 25, 2025 by: FXEmpire
Sentiment: Negative

The three major stocks in this analysis all look a bit lost in the premarket trading of Monday, but ultimately, all are positive from a longer-term standpoint. At this juncture, I have no interest in shorting any of them.

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image for news AAPL, AMZN and GOOGL Forecast – Major Stocks Drift in Premarket
Apple May Use Google Gemini AI to Power Revamped Siri
AAPL, GOOG, GOOGL
Published: August 22, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple is in early discussions about using Google Gemini to power a revamped version of its Siri voice assistant. The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction.

Read More
image for news Apple May Use Google Gemini AI to Power Revamped Siri
Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout
AAPL
Published: August 22, 2025 by: Schwab Network
Sentiment: Negative

Shashank Sripada argues that no one can surpass Apple's (AAPL) "operational prowess and supply chains," though it's a different story for software. He considers the company's lack of GPUs a critical hinderance to growth as its peers advance in A.I.

Read More
image for news Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.