Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 46.5944
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3100224006000.0
  • FreeCF/Share 6.5683
  • PFCF 31.4788
  • PE 31.9888
  • Debt/Assets 0.2964
  • DivYield 0.0049
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 2, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Apple Considers Major Reversal to Improve Siri
AAPL
Published: July 01, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg's Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

Read More
image for news Apple Considers Major Reversal to Improve Siri
Apple's Biggest Bear Isn't Budging. Hear Him Out.
AAPL
Published: July 01, 2025 by: Barrons
Sentiment: Negative

Craig Moffett is sour on the iPhone maker for a host of reasons, from tariffs to China sales to AI.

Read More
image for news Apple's Biggest Bear Isn't Budging. Hear Him Out.
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
AAPL
Published: July 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 01, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 19, 2025.

Read More
image for news ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
AAPL
Published: July 01, 2025 by: CNBC Television
Sentiment: Negative

Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple considering using OpenAI or Anthropic to power Siri.

Read More
image for news Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
AAPL
Published: July 01, 2025 by: Barrons
Sentiment: Negative

While the iPhone maker is seeking to develop its own AI, it is also considering integrating a third party-product or buying an existing start-up in the field.

Read More
image for news Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
Apple: Beaten Down, But Ready To Bounce Back
AAPL
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive

Despite recent underperformance and headwinds, I maintain a Strong Buy rating on Apple Inc. stock due to its resilient financials and undervalued stock price. Apple's ecosystem, brand strength, and stable revenue streams justify AAPL stock's premium valuation versus peers, even as iPhone sales and AI delays weigh on sentiment. Regulatory clarity in Europe and potential AI acquisitions (e.g., Perplexity) could reignite innovation and offset risks from Google search deal uncertainty.

Read More
image for news Apple: Beaten Down, But Ready To Bounce Back
Apple weighs using Anthropic or OpenAI to power Siri in major reversal
AAPL, MSFT
Published: July 01, 2025 by: TechXplore
Sentiment: Positive

Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Read More
image for news Apple weighs using Anthropic or OpenAI to power Siri in major reversal
Should Apple Build a Smart Ring?
AAPL
Published: June 30, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman discusses how Apple could expand its wearable offerings with a smart ring. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

Read More
image for news Should Apple Build a Smart Ring?
Apple reportedly considers letting Anthropic and OpenAI power Siri
AAPL, MSFT
Published: June 30, 2025 by: TechCrunch
Sentiment: Positive

Apple is considering using AI models from OpenAI and Anthropic to power its updated version of Siri, rather than using technology the company has built in-house, according to a report from Bloomberg on Monday.

Read More
image for news Apple reportedly considers letting Anthropic and OpenAI power Siri
Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
AAPL
Published: June 30, 2025 by: CNET
Sentiment: Positive

We could also be getting an updated Apple Vision Pro later this year.

Read More
image for news Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
AAPL
Published: June 30, 2025 by: New York Post
Sentiment: Negative

This could be a years-long fight for Apple against enforcers' attempt to lower what they say are barriers to competition with Apple's iPhone.

Read More
image for news Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
AAPL, MSFT
Published: June 30, 2025 by: Reuters
Sentiment: Neutral

Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday, citing people familiar with the discussions.

Read More
image for news Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
Apple loses bid to dismiss US smartphone monopoly case
AAPL
Published: June 30, 2025 by: Reuters
Sentiment: Negative

Apple must face the U.S. Department of Justice's lawsuit accusing the iPhone maker of unlawfully dominating the U.S. smartphone market, a judge ruled on Monday.

Read More
image for news Apple loses bid to dismiss US smartphone monopoly case
Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)
AAPL
Published: June 30, 2025 by: PRNewsWire
Sentiment: Neutral

RADNOR, Pa. , June 30, 2025 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. ("Apple") (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period").

Read More
image for news Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)
Apple's Powerful Macs Gaining Market Share: What's the Path Ahead?
AAPL
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL gains PC market share as MacBook demand rises, driven by M4 chips, new macOS and strong shipment growth.

Read More
image for news Apple's Powerful Macs Gaining Market Share: What's the Path Ahead?
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL
Published: June 30, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 30, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?

Read More
image for news APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
"Got to Own" MSFT, GOOGL & AAPL Headwinds, "Can't Bet Against" Elon Musk
AAPL, GOOG, GOOGL, MSFT
Published: June 27, 2025 by: Schwab Network
Sentiment: Positive

Rebecca Walser (@walserwealth) sees cloud computing and A.I. adding tailwinds across the Mag 7.

Read More
image for news "Got to Own" MSFT, GOOGL & AAPL Headwinds, "Can't Bet Against" Elon Musk
Will ‘F1' help Apple finally win one in the movie and streaming race?
AAPL
Published: June 27, 2025 by: Market Watch
Sentiment: Positive

After years of middling success on the big screen, Apple has bet big on the racecar movie starring Brad Pitt with a budget of nearly $250 million.

Read More
image for news Will ‘F1' help Apple finally win one in the movie and streaming race?
Apple and Meta Could Face Daily EU Fines Starting Next Week
AAPL, META
Published: June 27, 2025 by: Barrons
Sentiment: Negative

Apple made significant changes this week to its App Store terms in Europe. Now regulators will have to sign off.

Read More
image for news Apple and Meta Could Face Daily EU Fines Starting Next Week
Apple's F1 Movie Burns $300 Million—Still Waiting On A Profit
AAPL
Published: June 27, 2025 by: Benzinga
Sentiment: Negative

Apple, Inc. AAPL is making a return to high-budget theatrical releases with the opening of its racing drama "F1" on Friday.

Read More
image for news Apple's F1 Movie Burns $300 Million—Still Waiting On A Profit
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: June 27, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , June 27, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Apple changes App Store rules in EU after being threatened with $570M fine
AAPL
Published: June 26, 2025 by: New York Post
Sentiment: Negative

The bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said it will appeal

Read More
image for news Apple changes App Store rules in EU after being threatened with $570M fine
Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro
AAPL
Published: June 26, 2025 by: CNBC
Sentiment: Neutral

Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Digital Markets Act. The changes Apple announced are not a complete departure from the company's previous policy that drew the European Commission's attention in the first place.

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image for news Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro
Apple Continues to Expand Services Business: What's the Path Ahead?
AAPL
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's Services arm hits 1B+ paid subscribers as Apple Intelligence boosts offerings from Wallet to Music.

Read More
image for news Apple Continues to Expand Services Business: What's the Path Ahead?
Apple's potential tie-up with Perplexity seen as defensive move amid Google antitrust case – Jefferies
AAPL, GOOG, GOOGL, JEF
Published: June 26, 2025 by: Proactive Investors
Sentiment: Neutral

A potential deal between Apple Inc and AI startup Perplexity would mark a strategic shift for the iPhone maker, but analysts at Jefferies said the benefits are unclear and the move could be interpreted as a defensive response to rising regulatory pressure on its long-standing relationship with Google. Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing either a partnership or full acquisition of Perplexity AI, a search engine startup recently valued at $14 billion.

Read More
image for news Apple's potential tie-up with Perplexity seen as defensive move amid Google antitrust case – Jefferies
INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
AAPL
Published: June 26, 2025 by: Business Wire
Sentiment: Neutral

SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Apple business and prospects, resulting in its stock trading at inflated prices.

Read More
image for news INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
This outlook shows why investors should maintain exposure to the ‘Magnificent Seven'
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: June 26, 2025 by: Market Watch
Sentiment: Positive

Big Tech is expected to see double the earnings growth of the S&P 500, as long as the group can maintain momentum in a key area.

Read More
image for news This outlook shows why investors should maintain exposure to the ‘Magnificent Seven'
Options Corner: AAPL's Neutral Stance
AAPL
Published: June 26, 2025 by: Schwab Network
Sentiment: Neutral

JPMorgan cut its price target on Apple (AAPL) to $230 from $240 and moderated its demand forecasts for the iPhone 17 series. Rick Ducat points to current technical patterns forming on Apple's chart and focuses on resistance, support and peak trading volume areas for the iPhone maker.

Read More
image for news Options Corner: AAPL's Neutral Stance
Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)
AAPL
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s AI efforts have underwhelming, leading to underperformance and raising concerns about its ability to innovate. Acquisitions like Perplexity AI won't solve the problem, as Apple lacks the culture and expertise that's needed to compete at the leading edge of AI. Apple should focus on leveraging its hardware strengths and building better partnerships with third-party AI leaders, rather than trying to compete directly.

Read More
image for news Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.