Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 29.537
  • Book/Share 5.9797
  • PB 46.5105
  • Debt/Equity 1.0263
  • CurrentRatio 0.9737
  • ROIC 0.5101

 

  • MktCap 4087787028379.0005
  • FreeCF/Share 8.362
  • PFCF 33.1467
  • PE 34.8265
  • Debt/Assets 0.2386
  • DivYield 0.0037
  • ROE 1.5994

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL JP Morgan -- Overweight $315 $325 Jan. 30, 2026
Reiterated AAPL Rosenblatt -- Neutral $250 $267 Jan. 30, 2026
Upgrade AAPL Maxim Group Hold Buy -- $300 Jan. 30, 2026
Reiterated AAPL Monness Crespi & Hardt -- Buy $300 $315 Jan. 30, 2026
Reiterated AAPL Barclays -- Underweight $230 $239 Jan. 30, 2026
Reiterated AAPL JP Morgan -- Overweight $305 $315 Jan. 26, 2026
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025

News

Raymond James downgrades Apple
AAPL
Published: January 02, 2026 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach reports on Apple as Raymond James downgrades the iPhone maker.

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image for news Raymond James downgrades Apple
Is It Time To Reduce Exposure To Apple Stock?
AAPL
Published: January 02, 2026 by: Forbes
Sentiment: Negative

Our multi-factor evaluation indicates that it might be time to lessen exposure to AAPL stock. While Apple's operating performance and financial health remain strong, the current valuation leaves little margin for error.

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image for news Is It Time To Reduce Exposure To Apple Stock?
Apple may skip standard iPhone 18 in 2026 as launch cycle shifts
AAPL
Published: January 02, 2026 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, XETRA:APC) is reportedly preparing to upend its long-standing iPhone launch playbook, with growing speculation that the company will not release a standard iPhone 18 model this year. According to multiple reports, Apple plans to delay the launch of the iPhone 18 until the spring of 2027, leaving the iPhone 17, released in 2025, as the latest non-Pro model in the lineup for more than 18 months.

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image for news Apple may skip standard iPhone 18 in 2026 as launch cycle shifts
These 3 Stocks Make Up 50% of Warren Buffett's Portfolio
AAPL, AXP, BAC
Published: January 01, 2026 by: 24/7 Wall Street
Sentiment: Neutral

As you may be aware, Berkshire Hathaway (NYSE:BRK-B) is in a state of transition.

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image for news These 3 Stocks Make Up 50% of Warren Buffett's Portfolio
Ca$htag$: Apple (AAPL) Strong Holiday Season
AAPL
Published: December 31, 2025 by: Schwab Network
Sentiment: Positive

@LikeFolio's Andy Swan says Apple (AAPL) “looks fantastic” and thinks it saw a strong holiday shopping season. He notes “extraordinarily strong” growth in consumer interest for iPhones, AirPods, and iPads.

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image for news Ca$htag$: Apple (AAPL) Strong Holiday Season
Apple's AI challenges in 2026
AAPL
Published: December 31, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach reports on news regarding Apple.

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image for news Apple's AI challenges in 2026
3 Stocks to Watch From the Challenging Computer Industry
AAPL, DELL, OSS
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

The Computer - Micro Computers industry participants like OSS, AAPL and DELL are benefiting from the strong demand for enterprise devices amid stiff macroeconomic challenges globally.

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image for news 3 Stocks to Watch From the Challenging Computer Industry
What Can Trigger An Apple Stock Rally In 2026?
AAPL
Published: December 31, 2025 by: Forbes
Sentiment: Positive

Apple (AAPL) has a remarkable history of swift increases, featuring over 30% rallies in less than two months during multiple years, including 2010, 2019, and 2024. Notably, there were two instances where the increases surpassed 50% within approximately two months, specifically in 2012 and 2020.

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image for news What Can Trigger An Apple Stock Rally In 2026?
The 76-Year-Old Reason Why Buffett Has Been Selling Apple
AAPL
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple (NASDAQ:AAPL ) has practically been the Apple of Warren Buffett's eye as he has held it as his top investment year after year, for over a decade.

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image for news The 76-Year-Old Reason Why Buffett Has Been Selling Apple
Why Apple Might Attract More of an AI Multiple in 2026
AAPL
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Shares of Apple (NASDAQ:AAPL) certainly aren't going for cheap, even after a near-5% December dip, now going for around 33.0 times forward price-to-earnings (P/E).

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image for news Why Apple Might Attract More of an AI Multiple in 2026
Top Wall Street analyst picks 5 AI stocks for 2026
AAPL, CRWD, MSFT, PLTR, TSLA
Published: December 30, 2025 by: Finbold
Sentiment: Positive

Artificial intelligence (AI) is closing 2025 as the dominant investment theme in global markets, but the focus heading into the new year is shifting away from the companies that powered the early stages of the rally.

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image for news Top Wall Street analyst picks 5 AI stocks for 2026
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
5 Beloved Stocks on Wall Street I'd Sell Right Now
AAPL, BYND, MSTR, PLTR, TSLA
Published: December 25, 2025 by: The Motley Fool
Sentiment: Negative

Investors have every reason to smile, with the Dow Jones Industrial Average, S&P 500, and Nasdaq Composite, respectively, climbing by 14% to 20% year-to-date. Unfortunately, historical headwinds are mounting for the stock market.

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image for news 5 Beloved Stocks on Wall Street I'd Sell Right Now
Texas Age-Verification Law for App Stores Is Blocked, a Win for Apple and Google
AAPL, GOOG, GOOGL
Published: December 23, 2025 by: NYTimes
Sentiment: Positive

A preliminary injunction in federal court cited the First Amendment, handing a win to tech companies like Apple and Google.

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image for news Texas Age-Verification Law for App Stores Is Blocked, a Win for Apple and Google
There Is No Streaming War
AAPL, AMZN, DIS, GOOG, GOOGL, NFLX, PSKY, WBD
Published: December 23, 2025 by: Seeking Alpha
Sentiment: Neutral

Netflix remains central in streaming headlines, with potential Warner Bros. Discovery and Paramount deals, but industry expert Dan Rayburn shares why investors should focus only if/when deals close.

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image for news There Is No Streaming War
EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: December 23, 2025 by: Benzinga
Sentiment: Neutral

The Magnificent Seven stocks continue to be among the most closely followed by investors, analysts and market experts. In an interview with Benzinga, Freedom Capital Markets Chief Market Strategist Jay Woods shares his favorite Magnificent 7 stocks heading into 2026 and which of the seven he's avoiding.

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image for news EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'
Italy fines Apple nearly 100 mn euros over app privacy feature
AAPL
Published: December 22, 2025 by: TechXplore
Sentiment: Negative

Italy's competition authority said Monday it had fined the US tech giant Apple 98 million euros ($115 million) for allegedly abusing its dominant position in the mobile app market.

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image for news Italy fines Apple nearly 100 mn euros over app privacy feature
Warren Buffett Departs With 64% of Berkshire Hathaway in 5 Stocks to Hold Forever
AAPL, AXP, BAC, BRK-A, BRK-B, CVX, KO
Published: December 22, 2025 by: 24/7 Wall Street
Sentiment: Neutral

If any investor has stood the test of time, it is Warren Buffett, and with good reason.

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image for news Warren Buffett Departs With 64% of Berkshire Hathaway in 5 Stocks to Hold Forever
Italy's antitrust fines Apple for alleged abuse of dominant position with App Store
AAPL
Published: December 22, 2025 by: Reuters
Sentiment: Negative

Italy's competition authority said on Monday it had fined U.S tech giant Apple and two of its units 98.6 million euros ($115.53 million) over alleged abuse of dominant position for the distribution of mobile applications for iOS users.

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image for news Italy's antitrust fines Apple for alleged abuse of dominant position with App Store
China's vice commerce minister met Apple COO on Friday
AAPL
Published: December 22, 2025 by: Reuters
Sentiment: Neutral

China's Vice Commerce Minister Li Chenggang and Apple's Chief Operating Officer Sabih Khan discussed the U.S. firm's business operations in China in a meeting on Friday, a commerce ministry statement said on Monday.

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image for news China's vice commerce minister met Apple COO on Friday
Could Warren Buffett's Favorite Stock Double Your Money in 5 Years?
AAPL
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive

Buffett first bought shares of this market giant in 2016. The billionaire recently thanked the company's CEO for its performance over the past several years.

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image for news Could Warren Buffett's Favorite Stock Double Your Money in 5 Years?
If You'd Invested $1,000 in Apple 10 Years Ago, Here's How Much You'd Have Today
AAPL
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive

Apple shares drastically outperformed the S&P 500 in the last 10 years, receiving a small boost from the dividend. Besides earnings growth, valuation expansion was a key factor that propelled the stock.

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image for news If You'd Invested $1,000 in Apple 10 Years Ago, Here's How Much You'd Have Today
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Why 2026 May Be Apple's Year
AAPL
Published: December 18, 2025 by: 24/7 Wall Street
Sentiment: Positive

One of the most important stocks in the market, and still one of the most valuable companies in the world, Apple (NASDAQ:AAPL) is a company I'd argue investors can't ignore.

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image for news Why 2026 May Be Apple's Year
Apple Stock To Drop 40% In 2026?
AAPL
Published: December 18, 2025 by: Forbes
Sentiment: Negative

There could be difficulties on the horizon for Apple stock (NASDAQ:AAPL). Here's the reason.

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image for news Apple Stock To Drop 40% In 2026?
Apple opens up its App Store to competition in Japan
AAPL
Published: December 18, 2025 by: TechCrunch
Sentiment: Neutral

Apple announced it will allow alternative app stores in Japan and will permit developers to process payments for digital goods and services outside of its own in-app purchase system in iOS. The iPhone maker is not making these changes because it wants to be more open; it's being forced — in this case, to comply with the country's Mobile Software Competition Act (MSCA), which is now going into effect.

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image for news Apple opens up its App Store to competition in Japan
Apple poised for strong fiscal 2026 start on resilient iPhone sales, Jefferies says
AAPL
Published: December 17, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, XETRA:APC) is likely to deliver a stronger-than-expected start to fiscal 2026 as resilient iPhone demand and pricing power help offset rising component costs, analysts at Jefferies believe. Jefferies analysts see Apple's first-quarter fiscal 2026 results beating consensus forecasts, citing solid iPhone sales momentum and the company's ability to absorb higher memory and chip costs through higher average selling prices (ASPs).

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image for news Apple poised for strong fiscal 2026 start on resilient iPhone sales, Jefferies says
Apple App Store Fees Face Pressure From EU Developers
AAPL
Published: December 16, 2025 by: PYMNTS
Sentiment: Negative

A collection of app developers and consumer groups want Europe to enforce laws against Apple. The Coalition of App Fairness (CAF) on Monday (Dec. 15) issued an open letter to the European Commission (EC) accusing the tech giant of “persistent” non-compliance with Europe's Digital Markets Act (DMA).

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image for news Apple App Store Fees Face Pressure From EU Developers
How Apple Stock Can Plummet 30%
AAPL
Published: December 16, 2025 by: Forbes
Sentiment: Negative

Apple (AAPL) has faced difficulties in the past. In 2018, its stock dropped over 30% in less than 2 months, erasing billions in market capitalization, and negating substantial gains in a single downturn.

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image for news How Apple Stock Can Plummet 30%
Macquarie Core Equity Fund Q3 2025 Contributors And Detractors
AAPL, AZO, CMI, CRM, FISV, SAP, STX, TEL, TSLA, TSM
Published: December 15, 2025 by: Seeking Alpha
Sentiment: Neutral

For 3Q25, Macquarie Core Equity Fund Institutional Class shares underperformed the Fund's benchmark, the S&P 500 Index. Cummins Inc. saw steady share price gains and positive momentum due to strong revenue and earnings growth, particularly in its power generation business, which has significant datacenter exposure. Fiserv Inc.'s (FISV) stock experienced weakness in 3Q25 primarily due to a slowdown in the growth of its Clover payment processing unit.

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image for news Macquarie Core Equity Fund Q3 2025 Contributors And Detractors

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.