Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.0631
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3806263227200.0
  • FreeCF/Share 6.4541
  • PFCF 39.5727
  • PE 38.5001
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

AAPL, AMZN and GOOG Forecast – US Tech Leaders Mixed in Premarket Trading
AAPL, AMZN
Published: September 04, 2025 by: FXEmpire
Sentiment: Positive

The three major US tech stocks in this analysis are moving in different directions, but all look as if they are bullish over the longer-term.

Read More
image for news AAPL, AMZN and GOOG Forecast – US Tech Leaders Mixed in Premarket Trading
Apple gets ‘monster win' as DOJ ruling preserves Google search deal: analysts
AAPL
Published: September 03, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has scored a major victory as a federal court decision cleared the way for its lucrative search partnership with Google to continue, according to Wedbush analysts. The firm called the outcome “a big win for Apple and Google” after Judge Amit Mehta ruled that Google will not be barred from paying distribution partners for preloading or placing Google Search, Chrome, or its generative AI products.

Read More
image for news Apple gets ‘monster win' as DOJ ruling preserves Google search deal: analysts
Banking giant turns bullish on Apple after Google's court ruling
AAPL
Published: September 03, 2025 by: Finbold
Sentiment: Positive

Apple's (NASDAQ: AAPL stock outlook has received a boost as Wall Street weighed the impact of regulatory developments surrounding Google and their potential implications for the broader tech sector.

Read More
image for news Banking giant turns bullish on Apple after Google's court ruling
Portfolio Positioning For An Uncertain Market With Next Gen Investors
AAPL, AMD, AMZN, ASML, CRM, CSCO, GOOG, GOOGL, INTR, KLBAY, MSFT, NDAQ, NFLX, NVDA, ORCL, PLTR, RSP, SPOT, TOPT, UBER, VEA
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.

Read More
image for news Portfolio Positioning For An Uncertain Market With Next Gen Investors
Apple's Vision Pro Gaining Traction in Some Niches of Business
AAPL
Published: September 03, 2025 by: WSJ
Sentiment: Positive

Too pricey for most consumers, the $3,500 mixed-reality headset may have found a calling in narrow and deep business applications such as helping train pilots or designing kitchens.

Read More
image for news Apple's Vision Pro Gaining Traction in Some Niches of Business
Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway
AAPL
Published: September 03, 2025 by: CNBC
Sentiment: Neutral

As Apple prepares to unveil the iPhone 17, some analysts expect the company to raise prices even after all CEO Tim Cook has done to avoid the worst of tariffs. Consumer products including apparel, footwear, coffee and game consoles are seeing price increases driven by tariffs costs.

Read More
image for news Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway
Top Stock Movers Now: Alphabet, Apple, Macy's, and More
AAPL, GOOG, GOOGL, M
Published: September 03, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mixed at midday, with tech stocks driving gains after a positive ruling from a federal judge in an antitrust lawsuit against Alphabet's (GOOGL) Google sent the tech giant's shares to an all-time high. The Nasdaq jumped nearly 1%, and the S&P 500 also advanced.

Read More
image for news Top Stock Movers Now: Alphabet, Apple, Macy's, and More
I like these AI Stocks Better Than Nvidia
AAPL, GOOG
Published: September 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Has Nvidia (NASDAQ:NVDA) stock finally peaked after failing to march higher following a quarterly result that can only be described as strong, but not surprisingly so?

Read More
image for news I like these AI Stocks Better Than Nvidia
Saudia Introduces Apple's Find My Share Item Location Feature to Enhance Baggage Recovery
AAPL
Published: September 03, 2025 by: GlobeNewsWire
Sentiment: Neutral

Saudia has announced the implementation of Apple's Share Item Location feature to privately and securely locate lost or delayed bags containing an AirTag.

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image for news Saudia Introduces Apple's Find My Share Item Location Feature to Enhance Baggage Recovery
Apple: It's Time To Buy (Rating Upgrade)
AAPL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s recent sharp pullback presents a contrarian buying opportunity, with stabilization and technical patterns suggesting potential for new highs by year-end. Strong Q3 earnings, record revenue, robust margins, and exceptional free cash flow reinforce Apple's position as the Mag-7's most balanced and profitable tech giant. Valuation remains attractive versus peers, but risks include overreliance on iPhone sales, China exposure, and lagging AI innovation versus Nvidia and Microsoft.

Read More
image for news Apple: It's Time To Buy (Rating Upgrade)
Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
AAPL, GOOG, GOOGL
Published: September 03, 2025 by: Fast Company
Sentiment: Positive

Last August, a federal judge issued a historic ruling against search giant Google: The company engaged in monopolistic behavior when it offered payment to be the default search engine on tech platforms owned by other companies.

Read More
image for news Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
AAPL, GOOG, GOOGL, META
Published: September 03, 2025 by: Schwab Network
Sentiment: Positive

The long-time case questioning Google dominance is over. A U.S. judge ruled that Alphabet (GOOGL) will not have to divest its Google Chrome browser, something analysts and investors alike see as a huge win for Alphabet.

Read More
image for news GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
New Addigy MDM Suite Delivers Industry's Only Zero-Trust Security and Automated, Real-Time Compliance for Apple Fleets
AAPL
Published: September 03, 2025 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy integrated its leading remote macOS Management MDM with SentinelOne MDR and EDR for complete, real-time single-pane security for Apple fleets.

Read More
image for news New Addigy MDM Suite Delivers Industry's Only Zero-Trust Security and Automated, Real-Time Compliance for Apple Fleets
Apple's lead AI robotics researcher leaves for Meta
AAPL, META
Published: September 02, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach reports on news regarding Apple.

Read More
image for news Apple's lead AI robotics researcher leaves for Meta
Is Apple's iPhone 17 a Game Changer? It Could Be in the Air.
AAPL
Published: September 02, 2025 by: Barrons
Sentiment: Positive

Apple's annual event is next week. Everyone could get something they don't expect.

Read More
image for news Is Apple's iPhone 17 a Game Changer? It Could Be in the Air.
The iPhone 17 will be unveiled next week. Here are the 3 things investors should watch for.
AAPL
Published: September 02, 2025 by: Market Watch
Sentiment: Positive

A new, slimmer iPhone Air could be the main event, but Wall Street is also watching for clues to pricing in the volatile China market and to the company's broader AI strategy.

Read More
image for news The iPhone 17 will be unveiled next week. Here are the 3 things investors should watch for.
Apple's Expanding Game Content to Aid Services Growth: What's Ahead?
AAPL
Published: September 01, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL expands Arcade with new titles and a growing game hub as its Services revenues climb 13.3% in Q3 2025.

Read More
image for news Apple's Expanding Game Content to Aid Services Growth: What's Ahead?
Palantir, MARA and Tesla are most bought shares for Robinhood UK traders
PLTR, TSLA, AAPL, AMD, MARA, NVDA, SOFI
Published: September 01, 2025 by: Proactive Investors
Sentiment: Positive

Artificial intelligence, crypto and big tech continued to dominate trading activity among UK users of Robinhood in August, with Palantir Technologies Inc (NYSE:PLTR), Tesla Inc (NASDAQ:TSLA) and Nvidia Corp (NASDAQ:NVDA, ETR:NVD) topping the platform's most popular stocks list. Shares in AMD, Apple Inc (NASDAQ:AAPL, ETR:APC), SoFi Technologies and crypto-linked MARA also featured, as retail investors stuck with familiar growth themes despite growing market unease around valuations.

Read More
image for news Palantir, MARA and Tesla are most bought shares for Robinhood UK traders
Best Stock to Buy Right Now: SiriusXM vs. Apple
AAPL, SIRI
Published: September 01, 2025 by: The Motley Fool
Sentiment: Neutral

Lots of stocks have seen their share prices rise quickly over the past few years, but two well-known stocks -- Apple (AAPL -0.19%) and SiriusXM (SIRI 1.11%) -- have unfortunately been laggards. Apple's stock is up 40%, and SiriusXM's stock is down about 60% over the past three years, compared to the S&P 500's gains of 60%.

Read More
image for news Best Stock to Buy Right Now: SiriusXM vs. Apple
WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware
AAPL
Published: August 29, 2025 by: TechCrunch
Sentiment: Neutral

WhatsApp said on Friday that it fixed a security bug in its iOS and Mac apps that was being used to stealthily hack into the Apple devices of “specific targeted users.”

Read More
image for news WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware
Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access
AAPL
Published: August 29, 2025 by: CNET
Sentiment: Negative

A legal filing seen by the Financial Times suggests that the UK Home Office hasn't dropped its request to Apple, as previously suggested by the US government.

Read More
image for news Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access
4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
AAPL, GOOG, GOOGL, MSFT, NVDA
Published: August 29, 2025 by: 24/7 Wall Street
Sentiment: Negative

Key Points in This Article: The S&P 500 hit a new all-time high yesterday, climbing despite market concerns like inflation and geopolitical tensions.

Read More
image for news 4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
Is Apple Stock a Buy Now?
AAPL
Published: August 29, 2025 by: The Motley Fool
Sentiment: Neutral

@techjunk13 Harsh Chauhan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Meta Platforms, Microsoft, Nvidia, Oracle, and Palantir Technologies.

Read More
image for news Is Apple Stock a Buy Now?
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
If You'd Invested $1,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today
AAPL
Published: August 28, 2025 by: The Motley Fool
Sentiment: Positive

Apple (AAPL -0.04%) has historically been one of the best investments in the stock market. For a while, it was the poster child for growth stocks.

Read More
image for news If You'd Invested $1,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today
Final Trades: FTAI Aviation, Apple, Coeur Mining and Phillips 66
AAPL, CDE, FTAI, PSX
Published: August 27, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: FTAI Aviation, Apple, Coeur Mining and Phillips 66
Q2 Earnings: These 3 Tech Stocks Shattered Expectations
AAPL, DASH, META
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

The 2025 Q2 earnings cycle continues to wind down, with nearly all S&P 500 companies already reporting results. The period has again been one of resilience, with overall top and bottom line growth remaining strong alongside positive revisions for the upcoming Q3 cycle.

Read More
image for news Q2 Earnings: These 3 Tech Stocks Shattered Expectations
Goldman Sachs Sees Apple Revenue Acceleration As iPhone 17, AI Take Center Stage
AAPL
Published: August 27, 2025 by: Benzinga
Sentiment: Positive

Read More
image for news Goldman Sachs Sees Apple Revenue Acceleration As iPhone 17, AI Take Center Stage
Apple Stock To Get Boost From 'Awe Dropping' iPhone 17 Event? Not So Fast Says Past History
AAPL
Published: August 27, 2025 by: Benzinga
Sentiment: Neutral

Read More
image for news Apple Stock To Get Boost From 'Awe Dropping' iPhone 17 Event? Not So Fast Says Past History
Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
AAPL, CRWV
Published: August 27, 2025 by: Schwab Network
Sentiment: Positive

It's "financial winter" now through October, says Dale Smothers, something he believes will give investors reason to take risk off the table. He adds the case for pullbacks due to high short-term valuations, especially in A.I.

Read More
image for news Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.