Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.0631
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3806263227200.0
- FreeCF/Share 6.4541
- PFCF 39.5727
- PE 38.5001
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
---|---|---|---|---|---|---|---|
Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
AAPL, AMZN and GOOG Forecast – US Tech Leaders Mixed in Premarket Trading
Published: September 04, 2025 by: FXEmpire
Sentiment: Positive
The three major US tech stocks in this analysis are moving in different directions, but all look as if they are bullish over the longer-term.
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Apple gets ‘monster win' as DOJ ruling preserves Google search deal: analysts
Published: September 03, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) has scored a major victory as a federal court decision cleared the way for its lucrative search partnership with Google to continue, according to Wedbush analysts. The firm called the outcome “a big win for Apple and Google” after Judge Amit Mehta ruled that Google will not be barred from paying distribution partners for preloading or placing Google Search, Chrome, or its generative AI products.
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Banking giant turns bullish on Apple after Google's court ruling
Published: September 03, 2025 by: Finbold
Sentiment: Positive
Apple's (NASDAQ: AAPL stock outlook has received a boost as Wall Street weighed the impact of regulatory developments surrounding Google and their potential implications for the broader tech sector.
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Portfolio Positioning For An Uncertain Market With Next Gen Investors
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral
Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.
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Apple's Vision Pro Gaining Traction in Some Niches of Business
Published: September 03, 2025 by: WSJ
Sentiment: Positive
Too pricey for most consumers, the $3,500 mixed-reality headset may have found a calling in narrow and deep business applications such as helping train pilots or designing kitchens.
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Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway
Published: September 03, 2025 by: CNBC
Sentiment: Neutral
As Apple prepares to unveil the iPhone 17, some analysts expect the company to raise prices even after all CEO Tim Cook has done to avoid the worst of tariffs. Consumer products including apparel, footwear, coffee and game consoles are seeing price increases driven by tariffs costs.
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Top Stock Movers Now: Alphabet, Apple, Macy's, and More
Published: September 03, 2025 by: Investopedia
Sentiment: Positive
U.S. equities were mixed at midday, with tech stocks driving gains after a positive ruling from a federal judge in an antitrust lawsuit against Alphabet's (GOOGL) Google sent the tech giant's shares to an all-time high. The Nasdaq jumped nearly 1%, and the S&P 500 also advanced.
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I like these AI Stocks Better Than Nvidia
Published: September 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Has Nvidia (NASDAQ:NVDA) stock finally peaked after failing to march higher following a quarterly result that can only be described as strong, but not surprisingly so?
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Saudia Introduces Apple's Find My Share Item Location Feature to Enhance Baggage Recovery
Published: September 03, 2025 by: GlobeNewsWire
Sentiment: Neutral
Saudia has announced the implementation of Apple's Share Item Location feature to privately and securely locate lost or delayed bags containing an AirTag.
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Apple: It's Time To Buy (Rating Upgrade)
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc.'s recent sharp pullback presents a contrarian buying opportunity, with stabilization and technical patterns suggesting potential for new highs by year-end. Strong Q3 earnings, record revenue, robust margins, and exceptional free cash flow reinforce Apple's position as the Mag-7's most balanced and profitable tech giant. Valuation remains attractive versus peers, but risks include overreliance on iPhone sales, China exposure, and lagging AI innovation versus Nvidia and Microsoft.
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Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
Published: September 03, 2025 by: Fast Company
Sentiment: Positive
Last August, a federal judge issued a historic ruling against search giant Google: The company engaged in monopolistic behavior when it offered payment to be the default search engine on tech platforms owned by other companies.
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GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
Published: September 03, 2025 by: Schwab Network
Sentiment: Positive
The long-time case questioning Google dominance is over. A U.S. judge ruled that Alphabet (GOOGL) will not have to divest its Google Chrome browser, something analysts and investors alike see as a huge win for Alphabet.
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New Addigy MDM Suite Delivers Industry's Only Zero-Trust Security and Automated, Real-Time Compliance for Apple Fleets
Published: September 03, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy integrated its leading remote macOS Management MDM with SentinelOne MDR and EDR for complete, real-time single-pane security for Apple fleets.
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Apple's lead AI robotics researcher leaves for Meta
Published: September 02, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Steve Kovach reports on news regarding Apple.
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Is Apple's iPhone 17 a Game Changer? It Could Be in the Air.
Published: September 02, 2025 by: Barrons
Sentiment: Positive
Apple's annual event is next week. Everyone could get something they don't expect.
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The iPhone 17 will be unveiled next week. Here are the 3 things investors should watch for.
Published: September 02, 2025 by: Market Watch
Sentiment: Positive
A new, slimmer iPhone Air could be the main event, but Wall Street is also watching for clues to pricing in the volatile China market and to the company's broader AI strategy.
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Apple's Expanding Game Content to Aid Services Growth: What's Ahead?
Published: September 01, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL expands Arcade with new titles and a growing game hub as its Services revenues climb 13.3% in Q3 2025.
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Palantir, MARA and Tesla are most bought shares for Robinhood UK traders
Published: September 01, 2025 by: Proactive Investors
Sentiment: Positive
Artificial intelligence, crypto and big tech continued to dominate trading activity among UK users of Robinhood in August, with Palantir Technologies Inc (NYSE:PLTR), Tesla Inc (NASDAQ:TSLA) and Nvidia Corp (NASDAQ:NVDA, ETR:NVD) topping the platform's most popular stocks list. Shares in AMD, Apple Inc (NASDAQ:AAPL, ETR:APC), SoFi Technologies and crypto-linked MARA also featured, as retail investors stuck with familiar growth themes despite growing market unease around valuations.
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Best Stock to Buy Right Now: SiriusXM vs. Apple
Published: September 01, 2025 by: The Motley Fool
Sentiment: Neutral
Lots of stocks have seen their share prices rise quickly over the past few years, but two well-known stocks -- Apple (AAPL -0.19%) and SiriusXM (SIRI 1.11%) -- have unfortunately been laggards. Apple's stock is up 40%, and SiriusXM's stock is down about 60% over the past three years, compared to the S&P 500's gains of 60%.
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WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware
Published: August 29, 2025 by: TechCrunch
Sentiment: Neutral
WhatsApp said on Friday that it fixed a security bug in its iOS and Mac apps that was being used to stealthily hack into the Apple devices of “specific targeted users.”
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Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access
Published: August 29, 2025 by: CNET
Sentiment: Negative
A legal filing seen by the Financial Times suggests that the UK Home Office hasn't dropped its request to Apple, as previously suggested by the US government.
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4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
Published: August 29, 2025 by: 24/7 Wall Street
Sentiment: Negative
Key Points in This Article: The S&P 500 hit a new all-time high yesterday, climbing despite market concerns like inflation and geopolitical tensions.
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Is Apple Stock a Buy Now?
Published: August 29, 2025 by: The Motley Fool
Sentiment: Neutral
@techjunk13 Harsh Chauhan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Meta Platforms, Microsoft, Nvidia, Oracle, and Palantir Technologies.
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Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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If You'd Invested $1,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today
Published: August 28, 2025 by: The Motley Fool
Sentiment: Positive
Apple (AAPL -0.04%) has historically been one of the best investments in the stock market. For a while, it was the poster child for growth stocks.
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Final Trades: FTAI Aviation, Apple, Coeur Mining and Phillips 66
Published: August 27, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you their top stocks to watch for the second half.
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Q2 Earnings: These 3 Tech Stocks Shattered Expectations
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive
The 2025 Q2 earnings cycle continues to wind down, with nearly all S&P 500 companies already reporting results. The period has again been one of resilience, with overall top and bottom line growth remaining strong alongside positive revisions for the upcoming Q3 cycle.
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Goldman Sachs Sees Apple Revenue Acceleration As iPhone 17, AI Take Center Stage
Published: August 27, 2025 by: Benzinga
Sentiment: Positive

Apple Stock To Get Boost From 'Awe Dropping' iPhone 17 Event? Not So Fast Says Past History
Published: August 27, 2025 by: Benzinga
Sentiment: Neutral

Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
Published: August 27, 2025 by: Schwab Network
Sentiment: Positive
It's "financial winter" now through October, says Dale Smothers, something he believes will give investors reason to take risk off the table. He adds the case for pullbacks due to high short-term valuations, especially in A.I.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000