Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.3815
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4109303769300.0
  • FreeCF/Share 6.6072
  • PFCF 41.606
  • PE 37.1143
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Wall Street Roundup: Is This Time Really Different?
AAPL, AMD, AMZN, CAT, GOOG, GOOGL, META, MSFT, NVDA, PLTR
Published: October 31, 2025 by: Seeking Alpha
Sentiment: Neutral

The Fed's latest rate cut highlights internal division and ongoing tension between inflation concerns and signs of economic slowdown, especially in the labor market. Meta (META) reported strong earnings but faced investor skepticism over rising R&D and CapEx, contrasting with more disciplined spending at Alphabet (GOOGL) and Microsoft (MSFT).

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image for news Wall Street Roundup: Is This Time Really Different?
Tony Wang: Earnings reinforce that AI continues to be the key investment for Mag 7
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: October 31, 2025 by: CNBC Television
Sentiment: Positive

Tony Wang, T. Rowe Price science and technology fund manager, joins CNBC's 'Squawk on the Street' to discuss outlooks on earnings.

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image for news Tony Wang: Earnings reinforce that AI continues to be the key investment for Mag 7
Needham's Laura Martin: Apple finally laid out AI strategy, even though it's four quarters late
AAPL
Published: October 31, 2025 by: CNBC Television
Sentiment: Neutral

Laura Martin, Needham senior internet and media analyst, joins CNBC's 'Money Movers' to discuss her reaction to tech earnings.

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image for news Needham's Laura Martin: Apple finally laid out AI strategy, even though it's four quarters late
Hopeful "Wait and See" Story for AAPL in iPhone 17 Sales & China Momentum
AAPL
Published: October 31, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) traded about flat after posting record revenue in earnings, though iPhone sales and China revenue both missed estimates from Wall Street. Ben Bajarin believes the report showed a strong foundation that Apple will build on with time.

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image for news Hopeful "Wait and See" Story for AAPL in iPhone 17 Sales & China Momentum
Pre-market Traders Fill Their Bags on Halloween
AAPL, AMZN
Published: October 31, 2025 by: Zacks Investment Research
Sentiment: Positive

The Nasdaq leads major indexes this morning, +350 points on strength in Amazon following Q3 earnings yesterday.

Read More
image for news Pre-market Traders Fill Their Bags on Halloween
Tim Cook says Apple is open to M&A on the AI front
AAPL
Published: October 31, 2025 by: TechCrunch
Sentiment: Positive

Apple CEO Tim Cook signaled to investors the company is still open to acquisitions and partnerships to move things forward on the AI front.

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image for news Tim Cook says Apple is open to M&A on the AI front
Amazon's blowout quarter, Apple issues strong holiday outlook, Exxon and Chevron beat expectations
AAPL, AMZN, CVX, XOM
Published: October 31, 2025 by: Yahoo Finance
Sentiment: Positive

Morning Brief anchor Julie Hyman breaks down the latest market news for October 31, 2025. Amazon reported the fastest cloud unit growth in three years.

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image for news Amazon's blowout quarter, Apple issues strong holiday outlook, Exxon and Chevron beat expectations
Apple's ‘impressive' December guidance speaks to strong iPhone 17 demand: analysts
AAPL
Published: October 31, 2025 by: Proactive Investors
Sentiment: Positive

Wedbush analysts raised their target price on Apple Inc (NASDAQ:AAPL, ETR:APC) to $320 per share from $310 to reflect what they called “increased confidence” in the Apple growth story. The analysts also believe the iPhone 17 launch is “off to a great start” heading into the key holiday December quarter in the US and China and noted the company's continued strong Services growth.

Read More
image for news Apple's ‘impressive' December guidance speaks to strong iPhone 17 demand: analysts
Apple Intelligence Is Huge Opportunity, Munster Says
AAPL
Published: October 31, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Deepwater Asset Management Managing Partner Gene Munster says iPhone demand will outpace estimates for the next three quarters and he says Apple Intelligence is going to be the "biggest step forward" for Apple since the iPhone itself. He speaks on "Bloomberg Surveillance.

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image for news Apple Intelligence Is Huge Opportunity, Munster Says
Wall Street Loves Apple, Amazon and Nvidia
AAPL, AMZN, NVDA
Published: October 31, 2025 by: 24/7 Wall Street
Sentiment: Positive

Coinbase (NASDAQ: COIN): Bernstein reiterated an outperform rating on Coinbase, noting that the crypto giant is firing on all cylinders.

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image for news Wall Street Loves Apple, Amazon and Nvidia
Amazon and Apple Set the Pace
AAPL, AMZN
Published: October 31, 2025 by: Forbes
Sentiment: Neutral

Key Takeaways

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image for news Amazon and Apple Set the Pace
5 Things to Know Before the Stock Market Opens
AAPL, AMZN, NFLX, RDDT
Published: October 31, 2025 by: Investopedia
Sentiment: Positive

Stock futures are on the rise, with tech stocks leading the way after strong earnings reports from tech titans Apple and Amazon. Amazon is set to open at a record high after reporting cloud growth accelerated last quarter; Apple topped quarterly estimates and forecast record holiday-quarter revenue; Reddit shares are jumping on its earnings beat and solid forecast; and Netflix stock is rising higher after the streaming giant announced its first stock split in a decade.

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image for news 5 Things to Know Before the Stock Market Opens
Apple Is Failing in China
AAPL
Published: October 31, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) just posted excellent quarterly results.

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image for news Apple Is Failing in China
Apple Is Set to Report Earnings Today. Here's What You Need to Know
AAPL
Published: October 30, 2025 by: Investopedia
Sentiment: Positive

Apple (AAPL) is set to report its fiscal fourth-quarter earnings after the closing bell today, with Wall Street analysts looking for strong results on the top and bottom lines.

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image for news Apple Is Set to Report Earnings Today. Here's What You Need to Know
Is Apple the Best Magnificent 7 Stock?
AAPL
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) heads into its earnings report Thursday after the close with renewed momentum after a sluggish start to the year. Year-to-date, Apple shares are up roughly 8%, ahead of only Amazon, but sentiment has shifted sharply over the past quarter.

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image for news Is Apple the Best Magnificent 7 Stock?
Here's How Much Traders Expect Apple Stock To Move After Earnings This Week
AAPL
Published: October 30, 2025 by: Investopedia
Sentiment: Positive

Apple is scheduled to report its fiscal fourth-quarter earnings after the closing bell Thursday, with traders betting on a move in the iPhone maker's stock that could take it to new highs after the results.

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image for news Here's How Much Traders Expect Apple Stock To Move After Earnings This Week
Apple reports fourth quarter earnings after the bell
AAPL
Published: October 30, 2025 by: CNBC
Sentiment: Positive

Analysts have said that early signs are pointing to improved demand for the iPhone 17 models, especially the entry-level and the Pro phones. Investors will be looking for any color from CEO Tim Cook and CFO Kevan Parekh on the demand they're seeing for the new devices.

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image for news Apple reports fourth quarter earnings after the bell
Why Apple Should Buy Warner Bros. Discovery
AAPL, WBD
Published: October 30, 2025 by: Forbes
Sentiment: Neutral

Hollywood is abuzz with a tentative planned Warner Bros. Discovery split, and the potential for another major studio to buy WBD.

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image for news Why Apple Should Buy Warner Bros. Discovery
Apple earnings updates: Wall Street is bullish on iPhone demand, AI, as market cap tops $4 trillion
AAPL
Published: October 30, 2025 by: Business Insider
Sentiment: Positive

Hot off its historic jump to a $4 trillion market cap, Apple will report earnings for its fiscal fourth quarter after the closing bell on Thursday. Wall Street is highly bullish on iPhone demand, which analysts see as the key driver of a consensus-beating report.

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image for news Apple earnings updates: Wall Street is bullish on iPhone demand, AI, as market cap tops $4 trillion
Amazon Q3 earnings updates: Analysts expect answers on AI progress and AWS as AMZN lags other Mag 7 stocks
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: October 30, 2025 by: Business Insider
Sentiment: Neutral

Amazon is heading into its latest earnings report as the laggard of the Magnificent Seven this year, and investors are looking for some key updates that could spark new momentum. Specifically, Wall Street wants to know more about its AI ambitions and how it plans to position itself against stiff competition from other Big Tech players like Microsoft and Alphabet.

Read More
image for news Amazon Q3 earnings updates: Analysts expect answers on AI progress and AWS as AMZN lags other Mag 7 stocks
'Getting its groove back': Wall Street expects strong Q4 earnings for Apple as iPhone demand overrides China worries
AAPL
Published: October 29, 2025 by: Business Insider
Sentiment: Positive

Investors are waiting for Apple to report earnings for its fiscal fourth quarter on Thursday. Analysts are expecting the iPhone maker to report around $102 billion in revenue for the quarter.

Read More
image for news 'Getting its groove back': Wall Street expects strong Q4 earnings for Apple as iPhone demand overrides China worries
Apple Crushed by Other Tech Stocks
AAPL
Published: October 29, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) stock trades near its all-time high.

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image for news Apple Crushed by Other Tech Stocks
Apple suppliers Qorvo and Skyworks to merge, creating a $22 billion chip giant
AAPL, QRVO, SWKS
Published: October 29, 2025 by: Fast Company
Sentiment: Positive

Apple suppliers Skyworks Solutions and Qorvo will merge in a cash-and-stock deal to create a radio chip company with an enterprise value of $22 billion.

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image for news Apple suppliers Qorvo and Skyworks to merge, creating a $22 billion chip giant
Banking giant sets Street-high price target for Apple stock
AAPL
Published: October 29, 2025 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) received a major boost from Bank of America, which raised its price target for the tech giant to $320 from $270, marking a new high among Wall Street forecasts.

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image for news Banking giant sets Street-high price target for Apple stock
Apple's iPhone Air doesn't look like a best-seller. It might not matter.
AAPL
Published: October 29, 2025 by: CNBC
Sentiment: Neutral

Apple's earnings report this Thursday is critical for investors because it includes the first official sales for the iPhone 17. Third-party estimates from analysts and industry researchers have found that iPhone sales are up this cycle, especially for the entry-level iPhone 17, and the iPhone 17 Pro models.

Read More
image for news Apple's iPhone Air doesn't look like a best-seller. It might not matter.
Apple earnings are coming up, with the stock's move dependent on one key debate
AAPL
Published: October 29, 2025 by: Market Watch
Sentiment: Positive

Apple's iPhone business exceeded expectations in the June quarter, and early iPhone 17 indications have been encouraging. But is that demand sustainable?

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image for news Apple earnings are coming up, with the stock's move dependent on one key debate
Apple poised for iPhone sales boost on strong Pro demand
AAPL
Published: October 29, 2025 by: Reuters
Sentiment: Positive

Apple's quarterly results on Thursday are expected to show the company can spark a strong iPhone upgrade cycle even without the flashy artificial intelligence tools it has been slow to release, a delay that has dulled its appeal on Wall Street.

Read More
image for news Apple poised for iPhone sales boost on strong Pro demand
Apple, Microsoft: $4 trillion club signals boom times, but this week's numbers will test the story
AAPL, MSFT
Published: October 29, 2025 by: Proactive Investors
Sentiment: Positive

Three names now sit in the $4 trillion club: Nvidia, Microsoft and, briefly on Tuesday, Apple. It is the headline of an AI-fuelled rally that has pushed technology shares to record highs and filled many UK portfolios, through ISAs, SIPPs and pension funds, with exposure to these US giants.

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image for news Apple, Microsoft: $4 trillion club signals boom times, but this week's numbers will test the story
Tech Giants Power Market: MSFT, GOOGL, AMZN, AAPL & AMD Lead Charge
AAPL, AMD, AMZN, GOOG, GOOGL, MSFT
Published: October 28, 2025 by: Schwab Network
Sentiment: Positive

Technology stocks are on fire, with the SPX, NDX and $DJI hitting record highs. Olivier Blanchard attributes this surge to A.I.

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image for news Tech Giants Power Market: MSFT, GOOGL, AMZN, AAPL & AMD Lead Charge
How Will Services, Mac and iPad Fare in Apple's Q4 Earnings?
AAPL
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q4 results are set to shine on strong Services and Mac growth, even as iPad sales face a modest decline.

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image for news How Will Services, Mac and iPad Fare in Apple's Q4 Earnings?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.