Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.0631
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3806263227200.0
  • FreeCF/Share 6.4541
  • PFCF 39.5727
  • PE 38.5001
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

Apple Launches Its iPhone 17 Today—What You Need to Know
AAPL
Published: September 09, 2025 by: Investopedia
Sentiment: Positive

Apple (AAPL) is set to launch its latest iPhones today, in what the tech giant has said will be “awe dropping,” though expectations are muted leading up to the event.

Read More
image for news Apple Launches Its iPhone 17 Today—What You Need to Know
Small Business Index Ticks in Higher
AAPL
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

Small Business Index Ticks in Higher.

Read More
image for news Small Business Index Ticks in Higher
Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
AAPL
Published: September 09, 2025 by: TechXplore
Sentiment: Neutral

Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that's added a potential price increase to the usual intrigue surrounding the annual evolution of the company's marquee product.

Read More
image for news Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
XION launches Apple ID login for blockchain, dropping wallets and seed phrases
AAPL
Published: September 09, 2025 by: GlobeNewsWire
Sentiment: Neutral

New York, NY, Sept. 09, 2025 (GLOBE NEWSWIRE) -- One-tap login replaces complex crypto, allowing users to sign in less than a minute

Read More
image for news XION launches Apple ID login for blockchain, dropping wallets and seed phrases
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
AAPL, ORCL
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral

Inflation remains at the center of investor attention, with Kevin Hincks pointing to this week's PPI and CPI prints on Wednesday and Thursday. He talks about how they will set the tone for inflation and the Fed's interest rate cutting cycle.

Read More
image for news Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
Google Will Save Apple
AAPL, GOOG, GOOGL
Published: September 09, 2025 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) is losing its top artificial intelligence (AI) engineers at a frightening rate.

Read More
image for news Google Will Save Apple
Options Corner: AAPL Example Trade
AAPL
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) is expected to reveal its iPhone 17 today at the company's "Awe Dropping" event. Before the festivities begin, Rick Ducat looks at the chart to provide current technical levels to watch.

Read More
image for news Options Corner: AAPL Example Trade
Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event
AAPL, VZ
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

Read More
image for news Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event
Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee
AAPL
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive

Samik Chatterjee, JPMorgan, joins 'The Exchange' to discuss Apple's upcoming technology event, how to think about the company's upgrade cycle and much more.

Read More
image for news Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee
Apple: Get Ready For A Narrative Change
AAPL
Published: September 08, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s recent earnings beat, strong iPhone and Mac sales, and services growth justify its premium valuation and support my continued 'Buy' rating. AI-driven Siri upgrades and the upcoming iPhone 17 launch are key catalysts that could drive further upside and positive earnings revisions. The Google search deal court win secures a major revenue stream, reducing regulatory risk and supporting the bullish thesis.

Read More
image for news Apple: Get Ready For A Narrative Change
Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
AAPL
Published: September 08, 2025 by: Investopedia
Sentiment: Positive

Apple appears to have lost more AI talent, fueling worries about its progress with the emerging technology. Wall Street doesn't expect its iPhone 17 launch this week to change that, and some think any enthusiasm for the event could mean a chance to sell the stock.

Read More
image for news Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
How to watch Apple announce the iPhone 17
AAPL
Published: September 08, 2025 by: TechCrunch
Sentiment: Neutral

Apple is hosting its “Awe dropping” hardware event tomorrow at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods.

Read More
image for news How to watch Apple announce the iPhone 17
Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event
AAPL
Published: September 08, 2025 by: CNET
Sentiment: Negative

Two authors claim Apple violated their copyright protections while developing its AI, Apple Intelligence.

Read More
image for news Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event
Apple September event preview: What we know about new iPhones
AAPL
Published: September 08, 2025 by: The Street
Sentiment: Positive

Analysts expect new phones, upgrades, and more.

Read More
image for news Apple September event preview: What we know about new iPhones
AMZN, AAPL and GOOG Forecast – Major Stocks Look Upwards in Premarket
AAPL, AMZN
Published: September 08, 2025 by: FXEmpire
Sentiment: Positive

The three major stocks in this analysis all look as if they are trying to continue to go higher overall, but at this point, the overall market looks the same, adding more “fuel to the fire” as it were.

Read More
image for news AMZN, AAPL and GOOG Forecast – Major Stocks Look Upwards in Premarket
Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
AAPL, GOOG, GOOGL
Published: September 05, 2025 by: CNBC
Sentiment: Negative

President Donald Trump threatened to launch a trade investigation to "nullify" Europe's fines against Google and other U.S. tech firms.

Read More
image for news Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
‘Technology is the new plumbing' in senior housing — which is a huge opportunity for Apple, Netflix and Peloton
AAPL, NFLX, PTON
Published: September 05, 2025 by: Market Watch
Sentiment: Positive

Consumer expectations, technology adoption and market competition are shifting as aging adults get more tech-savvy and demand connectivity with family and friends

Read More
image for news ‘Technology is the new plumbing' in senior housing — which is a huge opportunity for Apple, Netflix and Peloton
Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact
AAPL, ADBE, AEO, AVGO, BABA, CRM, DIA, DLTR, GOOG, GOOGL, M, MSFT, NDAQ, NVDA, QQQ, SPY, XLK
Published: September 05, 2025 by: Seeking Alpha
Sentiment: Neutral

Jobs data is softening, making a September Fed rate cut highly likely, but inflation remains stubbornly high, creating tension for markets. Gold and silver are surging as investors seek inflation hedges, while most equities struggle and stock picking becomes more important.

Read More
image for news Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact
Apple's Sept. 9 Event to Feature Next-Generation iPhone and Apple Watch
AAPL
Published: September 05, 2025 by: PYMNTS
Sentiment: Positive

When Apple holds its product launch event on Tuesday (Sept. 9), most of the changes it unveils will reportedly involve hardware rather than software.

Read More
image for news Apple's Sept. 9 Event to Feature Next-Generation iPhone and Apple Watch
Is Apple Stock a Buy Before Its Sept. 9 “Awe-Dropping” Event?
AAPL
Published: September 05, 2025 by: 24/7 Wall Street
Sentiment: Negative

Read More
image for news Is Apple Stock a Buy Before Its Sept. 9 “Awe-Dropping” Event?
Apple Stock: It's Still A Solid Buy Following Court Ruling
AAPL
Published: September 05, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s Q3 results exceeded expectations, with revenue up 9.6% and strong profit growth, demonstrating resilient brand loyalty and operational excellence. Services segment growth is accelerating, now nearly 30% of revenue, providing recurring income and higher margins, positioning Apple for long-term stability. Upcoming iPhone 17 launch, $600B U.S. investment, and AI partnerships are key catalysts for future growth and ecosystem lock-in.

Read More
image for news Apple Stock: It's Still A Solid Buy Following Court Ruling
Should You Bet on Apple-Heavy ETFs Now?
AAPL
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple gains momentum as iPhone 17 Air launch nears and a Google court ruling secures billions in annual payments.

Read More
image for news Should You Bet on Apple-Heavy ETFs Now?
Tech lobbying's explosive growth
AAPL, AMZN, GOOG, GOOGL, META, NVDA
Published: September 04, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Kristina Partsinevelos joins 'Money Movers' to discuss tech's rising power in Washington, D.C.

Read More
image for news Tech lobbying's explosive growth
Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?
AAPL
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's Sept. 9 event may unveil a slimmer iPhone Air, Watch and AirPod models, plus iOS 26 with Apple Intelligence upgrades.

Read More
image for news Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?
Apple Reportedly Planning AI-Enhanced Siri With Search Tool in 2026
AAPL
Published: September 04, 2025 by: CNET
Sentiment: Positive

Google's Gemini model might be the engine behind an enhanced Siri next year.

Read More
image for news Apple Reportedly Planning AI-Enhanced Siri With Search Tool in 2026
This Big Bank Sees “AI Bubble” Risk. 2 AI Stocks That Could Be Spared
AAPL, META
Published: September 04, 2025 by: 24/7 Wall Street
Sentiment: Negative

The “AI bubble” fears are starting to grow as markets head into a September to be startled by.

Read More
image for news This Big Bank Sees “AI Bubble” Risk. 2 AI Stocks That Could Be Spared
Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
AAPL, GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to AI-powered user experiences beyond traditional search. AI shifts like zero-click searches suggest user habits are changing. Apple's ecosystem, in contrast, is stuck with a conception of online Search from more than 20 years ago.

Read More
image for news Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
Apple reportedly plans to launch an AI tool, gold could near $5,000 according to Goldman Sachs
AAAU, AAPL, BAR, DBP, DGL, GLD, GLDM, IAU, OUNZ, SGOL, UGL
Published: September 04, 2025 by: Yahoo Finance
Sentiment: Positive

Morning Brief: Market Sunrise anchor Ramzan Karmali breaks down the latest international market news for September 4, 2025. According to Bloomberg, Apple is planning to launch an artificial intelligence web search tool for Siri next year.

Read More
image for news Apple reportedly plans to launch an AI tool, gold could near $5,000 according to Goldman Sachs
Analyst upgrades Apple stock rating
AAPL
Published: September 04, 2025 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) climbed 3.8% on Wednesday, September 2, in what was one of its strongest sessions in weeks.

Read More
image for news Analyst upgrades Apple stock rating

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.