Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 29.537
  • Book/Share 5.9797
  • PB 46.5105
  • Debt/Equity 1.0263
  • CurrentRatio 0.9737
  • ROIC 0.5101

 

  • MktCap 4087787028379.0005
  • FreeCF/Share 8.362
  • PFCF 33.1467
  • PE 34.8265
  • Debt/Assets 0.2386
  • DivYield 0.0037
  • ROE 1.5994

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL JP Morgan -- Overweight $315 $325 Jan. 30, 2026
Reiterated AAPL Rosenblatt -- Neutral $250 $267 Jan. 30, 2026
Upgrade AAPL Maxim Group Hold Buy -- $300 Jan. 30, 2026
Reiterated AAPL Monness Crespi & Hardt -- Buy $300 $315 Jan. 30, 2026
Reiterated AAPL Barclays -- Underweight $230 $239 Jan. 30, 2026
Reiterated AAPL JP Morgan -- Overweight $305 $315 Jan. 26, 2026
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025

News

Google and Apple enter into multi-year AI deal for Gemini models
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: Reuters
Sentiment: Positive

Alphabet has entered into a multi-year deal with Apple where the next generation of the iPhone maker's AI models will be based on Google's Gemini models, Alphabet said on Monday.

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image for news Google and Apple enter into multi-year AI deal for Gemini models
Tech-focused bank backs Apple ahead of AI ‘renaissance' and sees services as long-term growth engine
AAPL
Published: January 12, 2026 by: Proactive Investors
Sentiment: Positive

Wedbush has reiterated its 'outperform' rating on Apple Inc (NASDAQ:AAPL, XETRA:APC), arguing that the tech giant is on the brink of a major growth cycle driven by artificial intelligence and underpinned by the strength of its services business. In a detailed note to clients, analysts at the US broker said Apple is entering what they call an “AI-driven renaissance”, with a raft of new AI-powered features expected to be introduced across iPhone and Mac devices in 2026.

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image for news Tech-focused bank backs Apple ahead of AI ‘renaissance' and sees services as long-term growth engine
Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia and Apple
AAPL, GOOG, GOOGL, NVDA
Published: January 12, 2026 by: WSJ
Sentiment: Positive

Optimism about its growing AI business gave the Google parent entry to a rarefied club.

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image for news Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia and Apple
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Grok and X should be suspended from Apple, Google app stores, Democratic senators say
AAPL, GOOG, GOOGL
Published: January 09, 2026 by: CNBC
Sentiment: Negative

Three Democratic senators called on Apple and Google to suspend Elon Musk's Grok and X apps from their stores. X and Grok, both owned by xAI, have recently enabled users to easily create and share sexualized images of minors using the AI image generator and chatbot Grok.

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image for news Grok and X should be suspended from Apple, Google app stores, Democratic senators say
iPhone 17 Demand Lifts AAPL Supercycle, AI & Innovation "Question Mark"
AAPL
Published: January 09, 2026 by: Schwab Network
Sentiment: Positive

The holiday season added muscle to Apple's (AAPL) iPhone 17 sales. @LikeFolio's data shows strong demand in the tail-end of 2025, something Megan Brantley believes offers a good set-up for 2026.

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image for news iPhone 17 Demand Lifts AAPL Supercycle, AI & Innovation "Question Mark"
Is the Apple stock pullback a buy opportunity? Analysts see near term upside
AAPL
Published: January 09, 2026 by: Invezz
Sentiment: Positive

Apple shares extended a rare period of weakness this week, slipping 0.5% to $259.04 on Thursday and marking the stock's seventh consecutive session of declines dating back to Dec. 30. While the pullback has been relatively modest — Apple shares are down about 5.

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image for news Is the Apple stock pullback a buy opportunity? Analysts see near term upside
Apple's stock falls for the eighth straight day. Here's what investors might be missing.
AAPL
Published: January 09, 2026 by: Market Watch
Sentiment: Negative

Apple's stock could rebound thanks to overlooked strength in iPhone demand and a new AI strategy, according to Evercore.

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image for news Apple's stock falls for the eighth straight day. Here's what investors might be missing.
Skyworks Solutions: Apple Concentration Discount Keeps Shares Cheap, But I Expect This To Change
AAPL, SWKS
Published: January 09, 2026 by: Seeking Alpha
Sentiment: Positive

Skyworks Solutions remains a buy as diversification efforts accelerate, aiming to reduce Apple concentration risk and unlock valuation upside. SWKS's Broad Market segment, driven by Wi-Fi 7 and automotive, is set to reach 39% of sales, supporting multi-year growth and margin recovery. The Qorvo merger targets $500M in annual cost savings and immediate EPS accretion, with Apple exposure expected to drop to 45–55%.

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image for news Skyworks Solutions: Apple Concentration Discount Keeps Shares Cheap, But I Expect This To Change
Can Apple Enjoy a “Siri Surge” as Apple Catches Up in AI?
AAPL
Published: January 09, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Shares of Apple (NASDAQ:AAPL) plunged into correction territory on Thursday as the losing streak extended to a whopping seven sessions.

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image for news Can Apple Enjoy a “Siri Surge” as Apple Catches Up in AI?
JPM to Take Over Apple Card, Plans to Record a $2.2B Provision in Q4
AAPL, JPM
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive

JPMorgan is set to take over the Apple Card issuer from GS, adding $20B in balances and expanding its U.S. credit card footprint.

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image for news JPM to Take Over Apple Card, Plans to Record a $2.2B Provision in Q4
Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
AAPL, GOOG, GOOGL, NVDA
Published: January 08, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive

Dan Ives, Global Head of Tech Research at Wedbush Securities, discusses the state of AI investing as well as top news out of the Consumer Electronics Show happening in Las Vegas. Alphabet Inc. has overtaken Apple Inc. to become the second-most valuable company by market capitalization, a reflection of how the Google parent has emerged as one of the most significant winners of artificial intelligence.

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image for news Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
AAPL, GOOG, GOOGL
Published: January 08, 2026 by: CNBC Television
Sentiment: Positive

CNBC's MacKenzie Sigalos reports on Google rolling out new Gemini features to more than 3 billion Gmail users — tools that can use inbox history to draft emails and surface answers, turned on by default in the U.S. with a manual opt-out.

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image for news Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
Chase to Issue Apple Card: What's Ahead for Apple's Payments Business?
AAPL
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive

Chase will become Apple Card issuer within 24 months, as AAPL boosts fintech and Services growth.

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image for news Chase to Issue Apple Card: What's Ahead for Apple's Payments Business?
Alphabet overtakes Apple as world's second-most valuable company
AAPL, GOOG, GOOGL
Published: January 08, 2026 by: Proactive Investors
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOG) has surpassed Apple Inc (NASDAQ:AAPL, XETRA:APC) to become the world's second-most valuable company, trailing only Nvidia Corp (NASDAQ:NVDA, XETRA:NVD). The move marks the first time Alphabet has topped Apple in market capitalization since 2019.

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image for news Alphabet overtakes Apple as world's second-most valuable company
Apple Card switches hands but no immediate changes for users
AAPL
Published: January 08, 2026 by: TechXplore
Sentiment: Neutral

The Apple Card, known for its intuitive features and other perks for consumers, will now be issued by JPMorgan but Apple says nothing will change for users.

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image for news Apple Card switches hands but no immediate changes for users
How Alphabet surpassed Apple to become the second-most valuable company in the world
AAPL, GOOG, GOOGL
Published: January 07, 2026 by: Market Watch
Sentiment: Positive

The Google parent company has become an AI superpower with a footprint that spans the entire industry.

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image for news How Alphabet surpassed Apple to become the second-most valuable company in the world
S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
AAPL, GOOG, GOOGL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: January 07, 2026 by: Benzinga
Sentiment: Positive

The S&P 500 pushed to fresh record highs during midday trading on Wednesday, extending a three-day rally and eyeing a fourth straight gain.

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image for news S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
How to Trade the Magnificent 7 Stocks in 2026
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive

Last year was another strong one for the world's leading technology companies, the so-called Magnificent 7. While artificial intelligence has clearly acted as a tailwind, underlying business performance has remained strong even absent AI-driven contributions, with these companies continuing to deliver durable revenue growth and reinforce competitive advantages few peers can match.

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image for news How to Trade the Magnificent 7 Stocks in 2026
Apple and Dell Face Soaring Memory Prices. How the Stocks Can Handle the Threat.
AAPL, DELL
Published: January 07, 2026 by: Barrons
Sentiment: Negative

Soaring memory prices are good news for SanDisk, Seagate Technology and Western Digital but not so cheerful for hardware companies such as Apple and Dell.

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image for news Apple and Dell Face Soaring Memory Prices. How the Stocks Can Handle the Threat.
Ex-Apple engineers launch Lyte with $107M to build “visual brain” for robots
AAPL
Published: January 06, 2026 by: Proactive Investors
Sentiment: Positive

Three former Apple Inc (NASDAQ:AAPL, XETRA:APC) engineers behind the Face ID depth-sensing technology have launched Lyte, a startup focused on giving robots a “visual brain.” The Mountain View, California-based company announced $107 million in funding and debuted its flagship product, LyteVision.

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image for news Ex-Apple engineers launch Lyte with $107M to build “visual brain” for robots
"B.U.I.L.T. D1FF3R3NT Studio Podcast" Earns Top 100 Ranking on Apple Podcasts in Education Category
AAPL
Published: January 06, 2026 by: Newsfile Corp
Sentiment: Neutral

Hosted by student-athlete success coach Randy Narciso, the podcast explores mindset, systems, and habits that shape champions in school, sport, and life. Los Angeles, California--(Newsfile Corp. - January 6, 2026) - The B.U.I.L.T.

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image for news "B.U.I.L.T. D1FF3R3NT Studio Podcast" Earns Top 100 Ranking on Apple Podcasts in Education Category
Apple Stock Starts 2026 With a Downgrade. Why Investors Shouldn't Make Too Much of It
AAPL
Published: January 06, 2026 by: 24/7 Wall Street
Sentiment: Negative

For Apple (NASDAQ:AAPL) shareholders, it feels like Groundhog Day (the start of 2025 all over again), with a fresh, big-name analyst downgrade served up on the new year's first day of trading.

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image for news Apple Stock Starts 2026 With a Downgrade. Why Investors Shouldn't Make Too Much of It
My Dividend Stock Portfolio: New November Dividend Record - 100 Holdings With 12 Buys
AAPL, AGNC, ALIZF, AM, AMD, APLE, ARCC, ARI, AVGO, BA, BABA, BAC, BEP, BGS, BNS, BP, BX, CBAUF, CL, CM, CSCO, CSWC, D, ENB, FSK
Published: January 05, 2026 by: Seeking Alpha
Sentiment: Positive

I trimmed positions in NVDA and AMD due to valuation concerns and overexposure, favoring BDCs like ARCC, OBDC, and HTGC for yield. November dividend income reached a record $653, up 5% Y/Y, with BDCs now comprising 33% of total dividends despite potential sector-wide dividend cuts. My 2025 target is $11,000 in annual net dividends (8% growth), with flexibility to raise capital for real estate or travel if opportunities arise.

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image for news My Dividend Stock Portfolio: New November Dividend Record - 100 Holdings With 12 Buys
2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar
AAPL, BA, CSCO, NKE
Published: January 05, 2026 by: The Street
Sentiment: Positive

Investor Dan Niles breaks down why 2026 could be messy for investors and shares exactly which stocks he's betting on.

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image for news 2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar
Samsung's Plan to Wreck Apple
AAPL
Published: January 05, 2026 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) does not have artificial intelligence integrated into its iOS.

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image for news Samsung's Plan to Wreck Apple
Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: January 05, 2026 by: Schwab Network
Sentiment: Positive

While data centers have taken investor focus over recent months, Zeno Mercer believes many are missing the next leg of markets in robotics. He sees companies that "separate the physical and digital world" while using the best of both will become the "next" Mag 7.

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image for news Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
AAPL, GOOG, GOOGL, NVDA
Published: January 02, 2026 by: Schwab Network
Sentiment: Positive

The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending accelerates in 2026.

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image for news 2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
Apple slashes Vision Pro headset production, marketing over weak sales: report
AAPL
Published: January 02, 2026 by: New York Post
Sentiment: Negative

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales.

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image for news Apple slashes Vision Pro headset production, marketing over weak sales: report
Raymond James downgrades Apple
AAPL
Published: January 02, 2026 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach reports on Apple as Raymond James downgrades the iPhone maker.

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image for news Raymond James downgrades Apple

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.