Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 29.537
- Book/Share 5.9797
- PB 46.5105
- Debt/Equity 1.0263
- CurrentRatio 0.9737
- ROIC 0.5101
- MktCap 4087787028379.0005
- FreeCF/Share 8.362
- PFCF 33.1467
- PE 34.8265
- Debt/Assets 0.2386
- DivYield 0.0037
- ROE 1.5994
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | JP Morgan | -- | Overweight | $315 | $325 | Jan. 30, 2026 |
| Reiterated | AAPL | Rosenblatt | -- | Neutral | $250 | $267 | Jan. 30, 2026 |
| Upgrade | AAPL | Maxim Group | Hold | Buy | -- | $300 | Jan. 30, 2026 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $300 | $315 | Jan. 30, 2026 |
| Reiterated | AAPL | Barclays | -- | Underweight | $230 | $239 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $305 | $315 | Jan. 26, 2026 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
News
Google and Apple enter into multi-year AI deal for Gemini models
Published: January 12, 2026 by: Reuters
Sentiment: Positive
Alphabet has entered into a multi-year deal with Apple where the next generation of the iPhone maker's AI models will be based on Google's Gemini models, Alphabet said on Monday.
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Tech-focused bank backs Apple ahead of AI ‘renaissance' and sees services as long-term growth engine
Published: January 12, 2026 by: Proactive Investors
Sentiment: Positive
Wedbush has reiterated its 'outperform' rating on Apple Inc (NASDAQ:AAPL, XETRA:APC), arguing that the tech giant is on the brink of a major growth cycle driven by artificial intelligence and underpinned by the strength of its services business. In a detailed note to clients, analysts at the US broker said Apple is entering what they call an “AI-driven renaissance”, with a raft of new AI-powered features expected to be introduced across iPhone and Mac devices in 2026.
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Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia and Apple
Published: January 12, 2026 by: WSJ
Sentiment: Positive
Optimism about its growing AI business gave the Google parent entry to a rarefied club.
Read More
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Grok and X should be suspended from Apple, Google app stores, Democratic senators say
Published: January 09, 2026 by: CNBC
Sentiment: Negative
Three Democratic senators called on Apple and Google to suspend Elon Musk's Grok and X apps from their stores. X and Grok, both owned by xAI, have recently enabled users to easily create and share sexualized images of minors using the AI image generator and chatbot Grok.
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iPhone 17 Demand Lifts AAPL Supercycle, AI & Innovation "Question Mark"
Published: January 09, 2026 by: Schwab Network
Sentiment: Positive
The holiday season added muscle to Apple's (AAPL) iPhone 17 sales. @LikeFolio's data shows strong demand in the tail-end of 2025, something Megan Brantley believes offers a good set-up for 2026.
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Is the Apple stock pullback a buy opportunity? Analysts see near term upside
Published: January 09, 2026 by: Invezz
Sentiment: Positive
Apple shares extended a rare period of weakness this week, slipping 0.5% to $259.04 on Thursday and marking the stock's seventh consecutive session of declines dating back to Dec. 30. While the pullback has been relatively modest — Apple shares are down about 5.
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Apple's stock falls for the eighth straight day. Here's what investors might be missing.
Published: January 09, 2026 by: Market Watch
Sentiment: Negative
Apple's stock could rebound thanks to overlooked strength in iPhone demand and a new AI strategy, according to Evercore.
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Skyworks Solutions: Apple Concentration Discount Keeps Shares Cheap, But I Expect This To Change
Published: January 09, 2026 by: Seeking Alpha
Sentiment: Positive
Skyworks Solutions remains a buy as diversification efforts accelerate, aiming to reduce Apple concentration risk and unlock valuation upside. SWKS's Broad Market segment, driven by Wi-Fi 7 and automotive, is set to reach 39% of sales, supporting multi-year growth and margin recovery. The Qorvo merger targets $500M in annual cost savings and immediate EPS accretion, with Apple exposure expected to drop to 45–55%.
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Can Apple Enjoy a “Siri Surge” as Apple Catches Up in AI?
Published: January 09, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Shares of Apple (NASDAQ:AAPL) plunged into correction territory on Thursday as the losing streak extended to a whopping seven sessions.
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JPM to Take Over Apple Card, Plans to Record a $2.2B Provision in Q4
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive
JPMorgan is set to take over the Apple Card issuer from GS, adding $20B in balances and expanding its U.S. credit card footprint.
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Alphabet Overtakes Apple, Becoming Second to Nvidia in Size
Published: January 08, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive
Dan Ives, Global Head of Tech Research at Wedbush Securities, discusses the state of AI investing as well as top news out of the Consumer Electronics Show happening in Las Vegas. Alphabet Inc. has overtaken Apple Inc. to become the second-most valuable company by market capitalization, a reflection of how the Google parent has emerged as one of the most significant winners of artificial intelligence.
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Alphabet tops Apple in market cap as Google turns Gmail into a Gemini-powered AI hub
Published: January 08, 2026 by: CNBC Television
Sentiment: Positive
CNBC's MacKenzie Sigalos reports on Google rolling out new Gemini features to more than 3 billion Gmail users — tools that can use inbox history to draft emails and surface answers, turned on by default in the U.S. with a manual opt-out.
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Chase to Issue Apple Card: What's Ahead for Apple's Payments Business?
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive
Chase will become Apple Card issuer within 24 months, as AAPL boosts fintech and Services growth.
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Alphabet overtakes Apple as world's second-most valuable company
Published: January 08, 2026 by: Proactive Investors
Sentiment: Positive
Alphabet Inc (NASDAQ:GOOG) has surpassed Apple Inc (NASDAQ:AAPL, XETRA:APC) to become the world's second-most valuable company, trailing only Nvidia Corp (NASDAQ:NVDA, XETRA:NVD). The move marks the first time Alphabet has topped Apple in market capitalization since 2019.
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Apple Card switches hands but no immediate changes for users
Published: January 08, 2026 by: TechXplore
Sentiment: Neutral
The Apple Card, known for its intuitive features and other perks for consumers, will now be issued by JPMorgan but Apple says nothing will change for users.
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How Alphabet surpassed Apple to become the second-most valuable company in the world
Published: January 07, 2026 by: Market Watch
Sentiment: Positive
The Google parent company has become an AI superpower with a footprint that spans the entire industry.
Read More
S&P 500 Hits New Record Highs, Alphabet Dethrones Apple: What's Moving Markets Wednesday?
Published: January 07, 2026 by: Benzinga
Sentiment: Positive
The S&P 500 pushed to fresh record highs during midday trading on Wednesday, extending a three-day rally and eyeing a fourth straight gain.
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How to Trade the Magnificent 7 Stocks in 2026
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive
Last year was another strong one for the world's leading technology companies, the so-called Magnificent 7. While artificial intelligence has clearly acted as a tailwind, underlying business performance has remained strong even absent AI-driven contributions, with these companies continuing to deliver durable revenue growth and reinforce competitive advantages few peers can match.
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Apple and Dell Face Soaring Memory Prices. How the Stocks Can Handle the Threat.
Published: January 07, 2026 by: Barrons
Sentiment: Negative
Soaring memory prices are good news for SanDisk, Seagate Technology and Western Digital but not so cheerful for hardware companies such as Apple and Dell.
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Ex-Apple engineers launch Lyte with $107M to build “visual brain” for robots
Published: January 06, 2026 by: Proactive Investors
Sentiment: Positive
Three former Apple Inc (NASDAQ:AAPL, XETRA:APC) engineers behind the Face ID depth-sensing technology have launched Lyte, a startup focused on giving robots a “visual brain.” The Mountain View, California-based company announced $107 million in funding and debuted its flagship product, LyteVision.
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"B.U.I.L.T. D1FF3R3NT Studio Podcast" Earns Top 100 Ranking on Apple Podcasts in Education Category
Published: January 06, 2026 by: Newsfile Corp
Sentiment: Neutral
Hosted by student-athlete success coach Randy Narciso, the podcast explores mindset, systems, and habits that shape champions in school, sport, and life. Los Angeles, California--(Newsfile Corp. - January 6, 2026) - The B.U.I.L.T.
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Apple Stock Starts 2026 With a Downgrade. Why Investors Shouldn't Make Too Much of It
Published: January 06, 2026 by: 24/7 Wall Street
Sentiment: Negative
For Apple (NASDAQ:AAPL) shareholders, it feels like Groundhog Day (the start of 2025 all over again), with a fresh, big-name analyst downgrade served up on the new year's first day of trading.
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My Dividend Stock Portfolio: New November Dividend Record - 100 Holdings With 12 Buys
Published: January 05, 2026 by: Seeking Alpha
Sentiment: Positive
I trimmed positions in NVDA and AMD due to valuation concerns and overexposure, favoring BDCs like ARCC, OBDC, and HTGC for yield. November dividend income reached a record $653, up 5% Y/Y, with BDCs now comprising 33% of total dividends despite potential sector-wide dividend cuts. My 2025 target is $11,000 in annual net dividends (8% growth), with flexibility to raise capital for real estate or travel if opportunities arise.
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2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar
Published: January 05, 2026 by: The Street
Sentiment: Positive
Investor Dan Niles breaks down why 2026 could be messy for investors and shares exactly which stocks he's betting on.
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Samsung's Plan to Wreck Apple
Published: January 05, 2026 by: 24/7 Wall Street
Sentiment: Negative
Apple Inc. (NASDAQ: AAPL) does not have artificial intelligence integrated into its iOS.
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Mercer: Robotics to Lead "Next" Mag 7, AI Spending to Stay Robust
Published: January 05, 2026 by: Schwab Network
Sentiment: Positive
While data centers have taken investor focus over recent months, Zeno Mercer believes many are missing the next leg of markets in robotics. He sees companies that "separate the physical and digital world" while using the best of both will become the "next" Mag 7.
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2025 AI Lessons, NVDA v. GOOGL in 2026 & AAPL Quiet Wins
Published: January 02, 2026 by: Schwab Network
Sentiment: Positive
The lesson Austin Lyons says he will take away from 2025 is the deep ties AI has to the CapEx story. Companies like Nvidia (NVDA) and TSMC (TSM) are juggernauts he expects to benefit as AI spending accelerates in 2026.
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Apple slashes Vision Pro headset production, marketing over weak sales: report
Published: January 02, 2026 by: New York Post
Sentiment: Negative
Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales.
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Raymond James downgrades Apple
Published: January 02, 2026 by: CNBC Television
Sentiment: Negative
CNBC's Steve Kovach reports on Apple as Raymond James downgrades the iPhone maker.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000