Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.3815
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4109303769300.0
  • FreeCF/Share 6.6072
  • PFCF 41.606
  • PE 37.1143
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple reportedly pulls plug on iPhone Air 2 after weak sales of debut model
AAPL
Published: November 11, 2025 by: New York Post
Sentiment: Negative

Follow-up model -- internally known as “V62” -- had been slated to debut in fall 2026 alongside the iPhone 18 Pro and Apple's first foldable iPhone.

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image for news Apple reportedly pulls plug on iPhone Air 2 after weak sales of debut model
Prana Labs Secures $150K to Advance Vayu, Its AI-Guided Breathwork and Mindful Technology Platform
AAPL
Published: November 11, 2025 by: Business Wire
Sentiment: Neutral

VANCOUVER, British Columbia--(BUSINESS WIRE)---- $AAPL #breathwork--Prana Labs Inc., a Vancouver-based wellness technology company and creator of the AI-powered breathwork platform Vayu, has secured $150,000 in growth funding through national innovation partners. The investment fuels Prana Labs' mission to make mindful technology more accessible, measurable, and human-centered. Founded by Deepali Raiththa and Dhruv Adhia, Prana Labs blends neuroscience, haptic design, and AI personalization to create embodied wellne.

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image for news Prana Labs Secures $150K to Advance Vayu, Its AI-Guided Breathwork and Mindful Technology Platform
What Will Drive Apple Stock's Next Big Move?
AAPL
Published: November 11, 2025 by: Forbes
Sentiment: Positive

Apple stock (NASDAQ:AAPL) has a robust history of quick up moves, with rallies of over 30% in less than two months during several years including 2010, 2019, and 2024. Particularly, there were two instances where the gains surpassed 50% within approximately two months, notably in 2012 and 2020.

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image for news What Will Drive Apple Stock's Next Big Move?
Apple's iPhone 17 demand in China may have peaked, Jefferies says
AAPL, JEF
Published: November 10, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC)'s latest iPhone surge in China may be losing steam after an initial wave of strong demand for the iPhone 17 series, according to Jefferies analysts, who said sales are likely to taper as discounts and subsidies run out. Jefferies estimates that iPhone volumes in China grew about 40% year-over-year in October and 38% during the first 30 days of the Double 11 shopping period, driven by robust demand for the iPhone 17 Pro and Pro Max models.

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image for news Apple's iPhone 17 demand in China may have peaked, Jefferies says
Apple delays next version of iPhone Air, the Information reports
AAPL
Published: November 10, 2025 by: Reuters
Sentiment: Negative

Apple will delay the next version of the iPhone Air amid weak sales and it will not be released in the fall of 2026, the Information reported on Monday, citing sources familiar with the matter.

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image for news Apple delays next version of iPhone Air, the Information reports
3 Top Warren Buffett Picks that Will Stand the Test of Time
AAPL, BAC, BRK-B, KO
Published: November 10, 2025 by: 24/7 Wall Street
Sentiment: Positive

Warren Buffett is undoubtedly going to go down in the history books as one of the best investors of all time.

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image for news 3 Top Warren Buffett Picks that Will Stand the Test of Time
3 Reasons Apple Stock is a Great Buy at New Highs
AAPL
Published: November 10, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple (NASDAQ:AAPL) stock has been a surprisingly good performer in the last few months, thanks in part to some decent quarterly earnings results and optimism about iPhone 17 going into the holidays and beyond.

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image for news 3 Reasons Apple Stock is a Great Buy at New Highs
Samsung Wants to Launch a U.S. Credit Card and Challenge Apple in Consumer Finance
AAPL, SSNLF
Published: November 07, 2025 by: WSJ
Sentiment: Positive

South Korean tech giant and Barclays are in advanced talks to launch a credit card, with both seeking bigger inroads into Americans' financial lives

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image for news Samsung Wants to Launch a U.S. Credit Card and Challenge Apple in Consumer Finance
Big Tech's AI spending spree: Smart long-term bet or short-term risk?
AAPL, AMZN, GOOGL, MSFT
Published: November 07, 2025 by: CNBC
Sentiment: Neutral

CNBC's Paulina Likos and Zev Fima break down big tech's massive artificial intelligence spending spree

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image for news Big Tech's AI spending spree: Smart long-term bet or short-term risk?
Big Tech may win reprieve as EU mulls easing AI rules, document shows
AAPL, META
Published: November 07, 2025 by: Reuters
Sentiment: Positive

Apple , Meta Platforms and other tech giants may win a reprieve from the EU's landmark artificial intelligence rules as regulators consider easing sections of the legislation as part of a drive to simplify a slew of regulations adopted in the last two years.

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image for news Big Tech may win reprieve as EU mulls easing AI rules, document shows
Apple: iPhone 17 Cycle Setting Up A Classic Holiday Beat
AAPL
Published: November 06, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. guided to its best iPhone quarter ever: double-digit iPhone growth and 47–48% gross margins. iPhone 17 is tracking 14% above iPhone 16 in the first 10 days, skewed to Pro, with China sales improving and management expecting a Q1 return to growth. I model AAPL's FQ1 iPhone revenue at $76.05–$77.44B, yielding $36.13–$37.94B in gross profit, assuming 47.5–49% GM; each extra 1M Pro/Pro Max units adds about $1.1B to revenue.

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image for news Apple: iPhone 17 Cycle Setting Up A Classic Holiday Beat
Final Trades: Apple, Palo Alto Networks, Western Union and the RSPH
AAPL, PANW, WU
Published: November 06, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you thieir top stocks to watch for the second half.

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image for news Final Trades: Apple, Palo Alto Networks, Western Union and the RSPH
Apple to Pay Google $1 Billion Per Year for Siri's Custom Gemini AI Model, Report Says
AAPL, GOOG, GOOGL
Published: November 06, 2025 by: CNET
Sentiment: Neutral

Apple reportedly chose Google over Anthropic because of cost.

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image for news Apple to Pay Google $1 Billion Per Year for Siri's Custom Gemini AI Model, Report Says
Ex-Dividend Reminder: Apple, International Business Machines And W.W. Grainger
AAPL, GWW, IBM
Published: November 06, 2025 by: Forbes
Sentiment: Neutral

On 11/10/25, Apple, International Business Machines, and W.W. Grainger will all trade ex-dividend for their respective upcoming dividends.

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image for news Ex-Dividend Reminder: Apple, International Business Machines And W.W. Grainger
Apple Will Turn to Google for AI, Report Says. That's a Sign of Weakness.
AAPL, GOOG, GOOGL
Published: November 06, 2025 by: Barrons
Sentiment: Negative

Apple's reported plan to pay for access to Google's AI underlines a shift in power between the two companies.

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image for news Apple Will Turn to Google for AI, Report Says. That's a Sign of Weakness.
Apple nears deal to pay Google $1B annually to power new Siri, report says
AAPL, GOOG, GOOGL
Published: November 05, 2025 by: TechCrunch
Sentiment: Neutral

Apple is nearing a deal with Google that would see the iPhone maker pay the tech giant roughly $1 billion a year for a custom version of Google's Gemini AI model to power its overhaul of Siri, according to a new report from Bloomberg.

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image for news Apple nears deal to pay Google $1B annually to power new Siri, report says
Apple to use Google's AI model to run new Siri, Bloomberg News reports
AAPL, GOOG, GOOGL
Published: November 05, 2025 by: Reuters
Sentiment: Positive

Apple plans to use a 1.2 trillion parameter artificial intelligence model developed by Google to help power an overhaul of the Siri voice assistant, Bloomberg News reported on Wednesday.

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image for news Apple to use Google's AI model to run new Siri, Bloomberg News reports
Apple Q4: Strong Results, Explosive Upside
AAPL
Published: November 05, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered strong Q4 '25 results, with EPS beating estimates and record annual revenue of $416 billion, supporting my Strong Buy rating. Services segment grew 15%, driving high-margin, recurring revenue and offsetting hardware cyclicality, while gross and operating margins remain industry-leading. Key watchpoints for Q1 '26 include a rebound in China, resolving iPhone 17 supply constraints, and sustaining gross margin expansion despite tariff headwinds.

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image for news Apple Q4: Strong Results, Explosive Upside
Why Apple's Next Quarter Could Be a "Prove It" iPhone 17 Moment
AAPL
Published: November 05, 2025 by: MarketBeat
Sentiment: Neutral

Over recent years, tech giant Apple NASDAQ: AAPL has lost its distinction as the most-watched stock in the market. The company's sluggish product sales growth has led to it becoming a less discussed name among the Magnificent Seven.

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image for news Why Apple's Next Quarter Could Be a "Prove It" iPhone 17 Moment
Addigy Apple MDM Adds Prestigious G2 and SourceForge Awards to Growing List of Accolades
AAPL
Published: November 05, 2025 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy Apple MDM is the preferred Apple device management platform, as ranked by MSPs and IT teams in G2, SourceForge and Channel Program awards.

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image for news Addigy Apple MDM Adds Prestigious G2 and SourceForge Awards to Growing List of Accolades
Apple to launch budget Mac laptop that will cost well under $1,000: report
AAPL
Published: November 04, 2025 by: New York Post
Sentiment: Positive

The laptop will have an iPhone processor and a lower-end LCD display, with the screen coming in slightly below 13.6 inches, the smallest of any current Mac, Bloomberg reported.

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image for news Apple to launch budget Mac laptop that will cost well under $1,000: report
Apple to enter low-cost laptop market with budget Mac, Bloomberg News reports
AAPL
Published: November 04, 2025 by: Reuters
Sentiment: Positive

Apple is preparing to launch a budget Mac in the first half of next year, entering the low-cost laptop market for the first time, Bloomberg News reported on Tuesday.

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image for news Apple to enter low-cost laptop market with budget Mac, Bloomberg News reports
Mag 7's "Myth Buster Quarter:" Earnings Show A.I. Profits, AAPL "Very Important" Quarter
AAPL
Published: November 03, 2025 by: Schwab Network
Sentiment: Positive

With last week's Mag 7 earnings now in the rearview mirror, Michael Robinson looks back and considers the reports strong for A.I.'s outlook.

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image for news Mag 7's "Myth Buster Quarter:" Earnings Show A.I. Profits, AAPL "Very Important" Quarter
Warren Buffett may have cut Berkshire's stake in Apple again in the third quarter
AAPL, BRK-A, BRK-B
Published: November 03, 2025 by: CNBC
Sentiment: Negative

In its latest quarterly report, Berkshire said the cost basis of its consumer products equity holdings fell by roughly $1.2 billion from the prior quarter.

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image for news Warren Buffett may have cut Berkshire's stake in Apple again in the third quarter
Apple: Wait For A Pullback (Rating Downgrade)
AAPL
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. delivered strong Q4 '25 results, beating earnings and revenue estimates, driven by robust iPhone 17 adoption and record Services revenue. AAPL's Services segment achieved 15% year-over-year growth, now comprising 28.1% of total revenue, highlighting its increasing importance to Apple's business model. Despite a positive Q1 '26 outlook and continued profitability, AAPL shares are trading at record highs and a premium valuation versus other big tech companies.

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image for news Apple: Wait For A Pullback (Rating Downgrade)
Apple: The Easy Money Has Been Made (Rating Downgrade)
AAPL
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. shares have outperformed the S&P 500 since my previous piece, driven by easing tariff risk and AI optimism. Recent gains in AAPL are attributed to improved sentiment on AI potential and valuation multiple expansion. AI represents both a threat and an opportunity for AAPL, and it is too early to say for sure how AI will impact the company.

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image for news Apple: The Easy Money Has Been Made (Rating Downgrade)
Apple: Mixed Fiscal Q4 Not A Concern, Stock Is A Buy
AAPL
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered mixed fiscal Q4 results, with a narrow revenue beat and strong EPS driven by robust services performance. Despite iPhone and Greater China revenue misses, AAPL's services segment continues to expand profitably, supporting a bullish long-term outlook. Guidance for 10-12% YOY growth next quarter and a strong iPhone 17 cycle bolster confidence in future performance.

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image for news Apple: Mixed Fiscal Q4 Not A Concern, Stock Is A Buy
Dan Ives on AAPL & GOOGL "One-Two Punch," PLTR Potential, A.I. "Goldilocks Scenario"
AAPL, GOOG, GOOGL, PLTR
Published: October 31, 2025 by: Schwab Network
Sentiment: Positive

Wedbush's Dan Ives returns to The Watch List and reiterates that the A.I. trade will continue a bullish run for the foreseeable future.

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image for news Dan Ives on AAPL & GOOGL "One-Two Punch," PLTR Potential, A.I. "Goldilocks Scenario"
Meta, Amazon, Apple, Microsoft, Alphabet: Big Tech leads packed week of earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT
Published: October 31, 2025 by: Proactive Investors
Sentiment: Neutral

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image for news Meta, Amazon, Apple, Microsoft, Alphabet: Big Tech leads packed week of earnings
Apple Q4 Earnings Beat Estimates, Services Drive Top-Line Growth
AAPL
Published: October 31, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q4 earnings surge on strong iPhone and Mac demand, with services up 15% and upbeat Q1 guidance fueling momentum.

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image for news Apple Q4 Earnings Beat Estimates, Services Drive Top-Line Growth

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.