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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 47.1444
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3136816716000.0
- FreeCF/Share 6.5683
- PFCF 31.8504
- PE 32.3664
- Debt/Assets 0.2964
- DivYield 0.0048
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
| Downgrade | AAPL | Needham | Buy | Hold | -- | -- | June 4, 2025 |
| Reiterated | AAPL | TD Cowen | -- | Buy | $290 | $275 | May 2, 2025 |
| Downgrade | AAPL | Rosenblatt | Buy | Neutral | -- | $217 | May 2, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $170.62 | May 2, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $260 | $245 | May 2, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $197 | $173 | April 30, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $215 | April 30, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 29, 2025 |
News
Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
Published: July 01, 2025 by: Barrons
Sentiment: Negative
While the iPhone maker is seeking to develop its own AI, it is also considering integrating a third party-product or buying an existing start-up in the field.
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Apple: Beaten Down, But Ready To Bounce Back
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive
Despite recent underperformance and headwinds, I maintain a Strong Buy rating on Apple Inc. stock due to its resilient financials and undervalued stock price. Apple's ecosystem, brand strength, and stable revenue streams justify AAPL stock's premium valuation versus peers, even as iPhone sales and AI delays weigh on sentiment. Regulatory clarity in Europe and potential AI acquisitions (e.g., Perplexity) could reignite innovation and offset risks from Google search deal uncertainty.
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Apple weighs using Anthropic or OpenAI to power Siri in major reversal
Published: July 01, 2025 by: TechXplore
Sentiment: Positive
Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.
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Should Apple Build a Smart Ring?
Published: June 30, 2025 by: Bloomberg Technology
Sentiment: Neutral
Bloomberg's Mark Gurman discusses how Apple could expand its wearable offerings with a smart ring. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
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Apple reportedly considers letting Anthropic and OpenAI power Siri
Published: June 30, 2025 by: TechCrunch
Sentiment: Positive
Apple is considering using AI models from OpenAI and Anthropic to power its updated version of Siri, rather than using technology the company has built in-house, according to a report from Bloomberg on Monday.
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Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Published: June 30, 2025 by: CNET
Sentiment: Positive
We could also be getting an updated Apple Vision Pro later this year.
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Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
Published: June 30, 2025 by: New York Post
Sentiment: Negative
This could be a years-long fight for Apple against enforcers' attempt to lower what they say are barriers to competition with Apple's iPhone.
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Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
Published: June 30, 2025 by: Reuters
Sentiment: Neutral
Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday, citing people familiar with the discussions.
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Apple loses bid to dismiss US smartphone monopoly case
Published: June 30, 2025 by: Reuters
Sentiment: Negative
Apple must face the U.S. Department of Justice's lawsuit accusing the iPhone maker of unlawfully dominating the U.S. smartphone market, a judge ruled on Monday.
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Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)
Published: June 30, 2025 by: PRNewsWire
Sentiment: Neutral
RADNOR, Pa. , June 30, 2025 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. ("Apple") (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period").
Read More
Apple's Powerful Macs Gaining Market Share: What's the Path Ahead?
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL gains PC market share as MacBook demand rises, driven by M4 chips, new macOS and strong shipment growth.
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APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Published: June 30, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 30, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?
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"Got to Own" MSFT, GOOGL & AAPL Headwinds, "Can't Bet Against" Elon Musk
Published: June 27, 2025 by: Schwab Network
Sentiment: Positive
Rebecca Walser (@walserwealth) sees cloud computing and A.I. adding tailwinds across the Mag 7.
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Will ‘F1' help Apple finally win one in the movie and streaming race?
Published: June 27, 2025 by: Market Watch
Sentiment: Positive
After years of middling success on the big screen, Apple has bet big on the racecar movie starring Brad Pitt with a budget of nearly $250 million.
Read More
Apple and Meta Could Face Daily EU Fines Starting Next Week
Published: June 27, 2025 by: Barrons
Sentiment: Negative
Apple made significant changes this week to its App Store terms in Europe. Now regulators will have to sign off.
Read More
Apple's F1 Movie Burns $300 Million—Still Waiting On A Profit
Published: June 27, 2025 by: Benzinga
Sentiment: Negative
Apple, Inc. AAPL is making a return to high-budget theatrical releases with the opening of its racing drama "F1" on Friday.
Read More
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: June 27, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , June 27, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Apple changes App Store rules in EU after being threatened with $570M fine
Published: June 26, 2025 by: New York Post
Sentiment: Negative
The bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said it will appeal
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Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro
Published: June 26, 2025 by: CNBC
Sentiment: Neutral
Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Digital Markets Act. The changes Apple announced are not a complete departure from the company's previous policy that drew the European Commission's attention in the first place.
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Apple Continues to Expand Services Business: What's the Path Ahead?
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's Services arm hits 1B+ paid subscribers as Apple Intelligence boosts offerings from Wallet to Music.
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Apple's potential tie-up with Perplexity seen as defensive move amid Google antitrust case – Jefferies
Published: June 26, 2025 by: Proactive Investors
Sentiment: Neutral
A potential deal between Apple Inc and AI startup Perplexity would mark a strategic shift for the iPhone maker, but analysts at Jefferies said the benefits are unclear and the move could be interpreted as a defensive response to rising regulatory pressure on its long-standing relationship with Google. Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing either a partnership or full acquisition of Perplexity AI, a search engine startup recently valued at $14 billion.
Read More
INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
Published: June 26, 2025 by: Business Wire
Sentiment: Neutral
SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Apple business and prospects, resulting in its stock trading at inflated prices.
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This outlook shows why investors should maintain exposure to the ‘Magnificent Seven'
Published: June 26, 2025 by: Market Watch
Sentiment: Positive
Big Tech is expected to see double the earnings growth of the S&P 500, as long as the group can maintain momentum in a key area.
Read More
Options Corner: AAPL's Neutral Stance
Published: June 26, 2025 by: Schwab Network
Sentiment: Neutral
JPMorgan cut its price target on Apple (AAPL) to $230 from $240 and moderated its demand forecasts for the iPhone 17 series. Rick Ducat points to current technical patterns forming on Apple's chart and focuses on resistance, support and peak trading volume areas for the iPhone maker.
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Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc.'s AI efforts have underwhelming, leading to underperformance and raising concerns about its ability to innovate. Acquisitions like Perplexity AI won't solve the problem, as Apple lacks the culture and expertise that's needed to compete at the leading edge of AI. Apple should focus on leveraging its hardware strengths and building better partnerships with third-party AI leaders, rather than trying to compete directly.
Read More
Unpacked 2025: Samsung's AI Ecosystem Is Coming For Apple, Google, And Other Rivals
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Positive
Samsung's July 9 Unpacked event is more than a product launch—it's a strategic statement about AI and ecosystem leadership. Samsung is uniquely positioned, building not just devices but also the critical chips and infrastructure powering global tech, with strong financials and a fortress balance sheet. The company is aggressively integrating AI across all product categories, outpacing Apple and Google in ecosystem cohesion and innovation.
Read More
Rosen Law Firm Urges Apple Inc. (NASDAQ: AAPL) Stockholders with Large Losses to Contact the Firm for Information About Their Rights
Published: June 24, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--Rosen Law Firm, a global investor rights law firm, announces that a shareholder filed a class action lawsuit on behalf of purchasers and acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). Apple is a technology company. For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allegations that A.
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Apple's potential deal with Perplexity AI seen as strategic AI boost – BofA
Published: June 24, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly exploring a potential acquisition or partnership with artificial intelligence startup Perplexity AI, in a move that could enhance its AI capabilities and reduce reliance on Alphabet's Google, according to Bank of America analysts. The investment bank, which maintains a "Buy" rating on Apple with a $235 price objective, said the iPhone maker stands to benefit significantly from integrating Perplexity's technology into its ecosystem, particularly to improve Siri and enter the search advertising market.
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Why Apple potentially acquiring Perplexity could be big news for its stock
Published: June 24, 2025 by: Market Watch
Sentiment: Positive
The tech giant could find a way out of the “penalty box” and cure the perception that it's an AI laggard.
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APPLE INC. (NASDAQ: AAPL) INVESTOR ALERT Investors With Large Losses in Apple Inc. Should Contact Bernstein Liebhard LLP To Discuss Their Rights
Published: June 24, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. For more information, submit a form at Apple Inc. Shareholder Class Action Lawsuit, email Investor Relations Manager Peter Allocco at [email protected], or call us at (212) 951-2030.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000