Apple Inc. (AAPL)

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News

Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
AAPL
Published: March 04, 2026 by: Proactive Investors
Sentiment: Positive

Wedbush Securities has reiterated its 'outperform' rating and $350 price target on Apple Inc (NASDAQ:AAPL, XETRA:APC), the iPhone maker, after the technology giant unveiled a sweeping range of new hardware products designed to accelerate its push into artificial intelligence. Apple's shares were trading at $263.75 when the note was published on Tuesday, leaving implied upside of around 33% to the Wedbush target.

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image for news Wedbush maintains $350 Apple target as product blitz reinforces AI hardware push
Analyst revises Apple stock price target as new MacBook Neo announced
AAPL
Published: March 04, 2026 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) announced MacBook Neo today, March 4, introducing the market to its new lineup of budget-friendly laptops. While the news has generated a lot of discussion about the company's cheapest portable computer to date, Apple shares still dipped 0.5%.

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image for news Analyst revises Apple stock price target as new MacBook Neo announced
Apple announces MacBook Neo, its first budget laptop in over a decade
AAPL
Published: March 04, 2026 by: CNBC
Sentiment: Positive

The MacBook Neo is Apple's first dedicated low-cost Mac in more than a decade and its clearest attempt yet to compete with Chromebooks and entry-level Windows laptops. Unlike the MacBook Air and Pro, the Neo runs on an iPhone-class A-series chip, which helps Apple cut the starting price sharply while keeping the design lightweight and colorful.

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image for news Apple announces MacBook Neo, its first budget laptop in over a decade
Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
AAPL
Published: March 04, 2026 by: Business Wire
Sentiment: Neutral

WOODSTOCK, Ill.--(BUSINESS WIRE)--Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced its unmatched roster of storage, connectivity, and expansion solutions for the newly announced Apple MacBook Pro with all‑new M5 Pro and M5 Max and MacBook Air with M5, as well as the Apple iPad Air, powe.

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image for news Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
AAPL
Published: March 04, 2026 by: Reuters
Sentiment: Positive

Apple on Wednesday unveiled ​the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as ‌it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.

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image for news Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
Say hello to MacBook Neo
AAPL
Published: March 04, 2026 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today unveiled MacBook Neo™, an all-new laptop that delivers the magic of the Mac® at a breakthrough price, making it even more accessible to millions of people around the world. MacBook Neo starts with a beautiful Apple design, featuring a durable aluminum enclosure in an array of gorgeous colors — blush, indigo, silver, and a fresh new citrus. Its stunning 13-inch Liquid Retina® display brings websites, photos, videos, and apps to life with high reso.

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image for news Say hello to MacBook Neo
Apple Ups Price For Faster MacBooks Amid Chip Shortage
AAPL
Published: March 03, 2026 by: PYMNTS
Sentiment: Positive

Apple has introduced faster-yet-costlier versions of its MacBook computers amid an ongoing memory chip drought. The tech giant on Tuesday (March 3) released updated versions of the MacBook Air featuring the M5 processor and MacBook Pro featuring M5 Pro and M5 Max chips, part of a wider series of product launches this week.

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image for news Apple Ups Price For Faster MacBooks Amid Chip Shortage
Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
AAPL
Published: March 03, 2026 by: CNBC
Sentiment: Neutral

Apple rolled out new MacBook Pro and MacBook Air models with M5 chips, plus a revamped Studio Display lineup. The new Macs are more expensive, with MacBook Air prices rising by $100 and the 16-inch M5 Max MacBook Pro starting at $3,899.

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image for news Apple raises MacBook prices across the board as M5 chips, new displays signal AI-first strategy
Apple's rumored MacBook Neo, a lower-cost, colorful laptop, could launch this week
AAPL
Published: March 03, 2026 by: TechCrunch
Sentiment: Positive

According to multiple reports, Apple is working on a low-cost MacBook, which would allow the company to compete with inexpensive laptops for the first time. As Apple drips out news this week about its newest iPhones and MacBooks, could we finally see this new laptop unveiled?

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image for news Apple's rumored MacBook Neo, a lower-cost, colorful laptop, could launch this week
Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
AAPL
Published: March 03, 2026 by: Business Insider
Sentiment: Negative

The new MacBook Air and MacBook Pro models are notably more expensive than previous generations. Apple didn't specify a reason for the increases, but it's previously talked about the global memory shortage's impact.

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image for news Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues
Apple Hikes Prices On New Laptops Amid AI Chip Shortage
AAPL
Published: March 03, 2026 by: Forbes
Sentiment: Neutral

Apple announced a new generation of lightweight MacBook Air and high-powered MacBook Pros on Tuesday, hiking prices by as much as $400 as the tech industry faces a memory-chip shortage and rising component costs tied to AI-fueled demand.

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image for news Apple Hikes Prices On New Laptops Amid AI Chip Shortage
Apple unveils new MacBook Air and MacBook Pro with M5
AAPL
Published: March 03, 2026 by: TechCrunch
Sentiment: Positive

Apple announced its new slate of laptops on Tuesday morning, including new MacBook Air and MacBook Pro models that use Apple's M5 chips. The Pro models were unveiled alongside the brand new M5 Pro and M5 Max chips, which Apple describes as its most advanced CPU cores yet.

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image for news Apple unveils new MacBook Air and MacBook Pro with M5
Apple launches new generation of MacBook laptops starting at $1,099
AAPL
Published: March 03, 2026 by: Reuters
Sentiment: Positive

Apple on Tuesday launched a ​series of MacBook laptops at a starting ‌price of $1,099, as it looks to attract customers with new hardware in a ​shrinking PC market that is ​grappling with memory chip shortages.

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image for news Apple launches new generation of MacBook laptops starting at $1,099
Apple: Why Smart Money Holds At $271
AAPL
Published: March 02, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered a double-beat FQ1 2026 earnings, accelerating sales growth to 15.6% year-over-year. Professional and institutional investors maintain heavy exposure to AAPL, with super-investors average holding price of $271 very near the current market price. Under these prices, my projected 5-year total returns range between 30% and 71%, resulting in a well-balanced return/risk profile.

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image for news Apple: Why Smart Money Holds At $271
Apple Debuts Lower-Cost Version of iPhone 17
AAPL
Published: March 02, 2026 by: PYMNTS
Sentiment: Positive

Apple has introduced what it calls a more durable and affordable iPhone 17. The iPhone 17e, which was announced Monday (March 2) and starts at $599, is a scaled-down cousin to the tech giant's iPhone 17.

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image for news Apple Debuts Lower-Cost Version of iPhone 17
Apple launches new iPhone and iPad Air as it gears up for a major AI push
AAPL
Published: March 02, 2026 by: Market Watch
Sentiment: Positive

The company is boosting the storage capacity of its devices, a move thought to be a prelude to expected Siri enhancements later this year.

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image for news Apple launches new iPhone and iPad Air as it gears up for a major AI push
Apple makes big bet with launch of $599 iPhone 17e, upgraded iPad Air
AAPL
Published: March 02, 2026 by: New York Post
Sentiment: Positive

The move comes as memory chip prices climb amid a global shortage, suggesting Apple is willing to absorb some component cost pressure to make its lowest-priced model more compelling.

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image for news Apple makes big bet with launch of $599 iPhone 17e, upgraded iPad Air
Here's Why Apple (AAPL) is a Strong Momentum Stock
AAPL
Published: March 02, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Apple (AAPL) is a Strong Momentum Stock
Apple launches iPhone 17e with prices starting at $599
AAPL
Published: March 02, 2026 by: Reuters
Sentiment: Positive

Apple on Monday launched iPhone 17e, its more affordable smartphone model that starts at a price of $599 with 256 gigabytes of storage, as it looks to defend its share in a fiercely competitive global handset market.

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image for news Apple launches iPhone 17e with prices starting at $599
Smartphone Market Facing 'Crisis Like No Other': IDC's Popal
AAPL, GOOG, GOOGL, SSNLF, XIACF, XIACY
Published: February 27, 2026 by: Bloomberg Technology
Sentiment: Negative

New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.

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image for news Smartphone Market Facing 'Crisis Like No Other': IDC's Popal
How to Fight AI? The ‘Rolex Effect' Could Lift Apple and Other Consumer Brands
AAPL
Published: February 27, 2026 by: Barrons
Sentiment: Positive

Swiss watchmakers survived the quartz revolution. Now strategists say Apple, Coca-Cola, and other top consumer brands could prove resilient against AI disruption thanks to strong emotional loyalty.

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image for news How to Fight AI? The ‘Rolex Effect' Could Lift Apple and Other Consumer Brands
Apple and Netflix team up to air Formula 1 Canadian Grand Prix
AAPL, NFLX
Published: February 27, 2026 by: TechCrunch
Sentiment: Positive

Apple and Netflix have entered a partnership to co-broadcast the Formula 1 Canadian Grand Prix, announced Thursday by Apple's senior vice president of services, Eddy Cue. For the first time, F1 fans in the U.S. will be able to watch the live race simultaneously on both Apple TV and Netflix.

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image for news Apple and Netflix team up to air Formula 1 Canadian Grand Prix
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: February 27, 2026 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Stocks Are Set for a February Slide. Can the Magnificent 7 Spark a March Rebound?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: February 27, 2026 by: Barrons
Sentiment: Neutral

The market's biggest stocks need to come alive if benchmarks are to book a solid first-quarter gain.

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image for news Stocks Are Set for a February Slide. Can the Magnificent 7 Spark a March Rebound?
Pain to Performance Podcast Breaks Into Apple Podcasts Top 100, Ranked #78 in Business
AAPL
Published: February 26, 2026 by: Newsfile Corp
Sentiment: Neutral

Hosted by Bradlee Morgan, the show is quickly becoming a go-to resource for professionals and high performers seeking expert-led conversations on pain science, nervous system health, and sustainable performance. Forsyth County, Georgia--(Newsfile Corp. - February 26, 2026) - Pain to Performance podcast, hosted by Bradlee Morgan, has broken into the top 100 on Apple Podcasts in the Business category, currently ranked #78.

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image for news Pain to Performance Podcast Breaks Into Apple Podcasts Top 100, Ranked #78 in Business
Apple vs. Adobe: Which AI-Driven Tech Stock Has an Edge Now?
AAPL, ADBE
Published: February 26, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL's AI push, fueled by its Google collaboration and Apple Intelligence rollout, could give it the edge over ADBE despite a richer valuation.

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image for news Apple vs. Adobe: Which AI-Driven Tech Stock Has an Edge Now?
Netflix and Apple TV join forces on F1 content
AAPL, NFLX
Published: February 26, 2026 by: Reuters
Sentiment: Positive

Netflix will broadcast the Canadian Formula One Grand Prix live to U.S. viewers in May as part of a deal that makes season eight of its hit docu-series 'Drive to Survive' available for streaming on Apple TV.

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image for news Netflix and Apple TV join forces on F1 content
Apple seeks dismissal of fraud lawsuit over Siri AI, Epic injunction
AAPL
Published: February 26, 2026 by: Reuters
Sentiment: Negative

Apple urged a federal judge to dismiss a proposed class action claiming it defrauded shareholders twice, by overstating the artificial intelligence capabilities of its Siri voice assistant and falsely representing its compliance with an injunction governing commissions on app sales.

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image for news Apple seeks dismissal of fraud lawsuit over Siri AI, Epic injunction
US lawmakers want UK briefing on backdoor order to Apple
AAPL
Published: February 25, 2026 by: Reuters
Sentiment: Neutral

U.S. House Judiciary Chair Jim Jordan and Foreign Affairs Chair Brian Mast on Wednesday asked the British government to brief them on its order to Apple to create a back door to its encrypted user data so they could better understand the British move.

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image for news US lawmakers want UK briefing on backdoor order to Apple
Big Tech companies to meet Trump at White House to sign pledge on data center power costs
AAPL, AMZN, GOOGL, META, MSFT, ORCL
Published: February 25, 2026 by: CNBC
Sentiment: Positive

The companies attending the March 4 meeting include Amazon, Google, Meta, Microsoft, xAI, Oracle and OpenAI, a White House official confirmed.

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image for news Big Tech companies to meet Trump at White House to sign pledge on data center power costs

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.