Apple Inc. (AAPL)

US — Technology Sector
Peers: AXIL  TBCH  RIME  UEIC  FOXX  WLDS  GPRO  WTO  MSN  FEBO 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 60.8974
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3992064910000.0
  • FreeCF/Share 6.4541
  • PFCF 41.5045
  • PE 40.3795
  • Debt/Assets 0.3068
  • DivYield 0.0038
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Robert W. Baird -- Outperform $230 $280 Oct. 28, 2025
Reiterated AAPL Goldman -- Buy $266 $279 Oct. 21, 2025
Reiterated AAPL Wells Fargo -- Overweight $245 $290 Oct. 21, 2025
Upgrade AAPL Loop Capital Hold Buy -- $315 Oct. 20, 2025
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025

News

Apple Will Invest More In China Despite Trade Dispute With Trump, Chinese Government Says
AAPL
Published: October 15, 2025 by: Forbes
Sentiment: Positive

Cook's trip to China is taking place while President Donald Trump escalates a trade dispute with the nation, recently threatening 100% tariffs on China after it enacted export controls over rare earths. China is the world's largest rare earth exporter, and the U.S. imports an estimated 70% of its minerals from the country, according to the U.S. Geological Survey.

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image for news Apple Will Invest More In China Despite Trade Dispute With Trump, Chinese Government Says
Apple Launches New MacBook, iPad Pro Models With AI-Friendly Chip
AAPL
Published: October 15, 2025 by: Barrons
Sentiment: Positive

Apple announced new hardware powered by its latest chip, the M5, on Wednesday.

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image for news Apple Launches New MacBook, iPad Pro Models With AI-Friendly Chip
Apple announces new MacBook Pro laptops with updated chip
AAPL
Published: October 15, 2025 by: CNBC
Sentiment: Positive

Apple announced new MacBook Pro models with an updated M5 chip that allows them to run faster than their predecessors. The new models start at $1,599 and go on sale Oct. 22.

Read More
image for news Apple announces new MacBook Pro laptops with updated chip
Apple rival Honor launches AI phone tools that help users get online shopping discounts and more
AAPL
Published: October 15, 2025 by: CNBC
Sentiment: Negative

With the AI upgrade, Honor expects to climb into the top three smartphone brands by market share in mainland China by the end of this year, Fei Fang, president of products at Honor Device, told CNBC in an exclusive interview. Honor's new AI tools come as Apple has yet to release its AI system in China.

Read More
image for news Apple rival Honor launches AI phone tools that help users get online shopping discounts and more
Food Lion Feeds' Apple Bag Campaign Delivers 13.8 Million Meals to Nourish Neighbors
AAPL
Published: October 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

Customers and associates help fight hunger with the campaign's second-largest total since 2014 Customers and associates help fight hunger with the campaign's second-largest total since 2014

Read More
image for news Food Lion Feeds' Apple Bag Campaign Delivers 13.8 Million Meals to Nourish Neighbors
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Apple Jumps 18% in Three Months: Buy, Sell or Hold the Stock?
AAPL
Published: October 13, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's iPhone 17 launch, Apple Intelligence expansion, and strong U.S. investments lift shares despite tariff and AI competition pressures.

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image for news Apple Jumps 18% in Three Months: Buy, Sell or Hold the Stock?
Apple Stock Might Not See Positive Catalysts Until Spring
AAPL
Published: October 13, 2025 by: Investors Business Daily
Sentiment: Positive

Amid mixed signals about iPhone 17 sales, Apple stock has been an underperformer. It could limp along until next spring, one analyst says.

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image for news Apple Stock Might Not See Positive Catalysts Until Spring
Apple: Inside The iPhone 17 Supercycle
AAPL
Published: October 13, 2025 by: Seeking Alpha
Sentiment: Positive

iPhone 17 pre-orders rose 5–10% YoY, with global lead times up 80%, signaling strong consumer demand momentum. Over 315 million iPhones haven't been upgraded for four years, creating a massive pent-up replacement opportunity in FY26. JP Morgan projects 236 million iPhone shipments (+2% YoY), driving mid-single-digit revenue growth and $80 billion in topline.

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image for news Apple: Inside The iPhone 17 Supercycle
Apple sued over use of copyrighted books to train Apple Intelligence
AAPL
Published: October 10, 2025 by: Reuters
Sentiment: Negative

Apple was hit with a lawsuit in California federal court by a pair of neuroscientists who say that the tech company misused thousands of copyrighted books to train its Apple Intelligence artificial intelligence model.

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image for news Apple sued over use of copyrighted books to train Apple Intelligence
2 Stocks to Watch From the Prospering Computer Industry
AAPL, DELL
Published: October 10, 2025 by: Zacks Investment Research
Sentiment: Positive

The Computer - Micro Computers industry participants like AAPL and DELL are benefiting from the strong demand for enterprise devices amid stiff macroeconomic challenges globally.

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image for news 2 Stocks to Watch From the Prospering Computer Industry
Apple prepares to comply with Texas age assurance law, but warns of privacy risks
AAPL
Published: October 09, 2025 by: TechCrunch
Sentiment: Neutral

Apple on Thursday shared how it's making changes to comply with a Texas state law, SB2420, which introduces age assurance requirements for app stores and app developers.

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image for news Apple prepares to comply with Texas age assurance law, but warns of privacy risks
Can Apple Sell 90 Million iPhones?
AAPL
Published: October 09, 2025 by: 24/7 Wall Street
Sentiment: Positive

Though it varies from analyst to analyst, the expectation is that Apple Inc. (NASDAQ: AAPL) needs to sell 90 million iPhone 17s this year for the new smartphone to be considered a success.

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image for news Can Apple Sell 90 Million iPhones?
AAPL, AMZN and GOOG Forecast – Major US Stocks a Bit Mixed in Premarket
AAPL, AMZN
Published: October 07, 2025 by: FXEmpire
Sentiment: Positive

The premarket has been a mixed bag for the three stocks in this analysis. At this point, the market overall is bullish, so I still look at this as a “buy on the dip” situation in all three markets.

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image for news AAPL, AMZN and GOOG Forecast – Major US Stocks a Bit Mixed in Premarket
France investigates Apple's Siri data collection over privacy concerns
AAPL
Published: October 06, 2025 by: Invezz
Sentiment: Negative

Apple Inc. is facing fresh scrutiny in France as prosecutors open a formal investigation into how the company handles voice recordings collected through its digital assistant, Siri.

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image for news France investigates Apple's Siri data collection over privacy concerns
Daily Trader: Apple v. Tesla — Which is Better?
AAPL, TSLA
Published: October 03, 2025 by: Schwab Network
Sentiment: Neutral

Tom White turns to stocks on Friday's Daily Trader and highlights two Mag 7 names: Apple (AAPL) and Tesla (TSLA). He highlights the recent rallies and headlines in both companies while posing a question to investors: which do you believe has the bigger growth runway?

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image for news Daily Trader: Apple v. Tesla — Which is Better?
OpenAI's Sora AI-Video App Is Now No. 1 on Apple's App Store.
AAPL
Published: October 03, 2025 by: Barrons
Sentiment: Positive

The app was released on Tuesday and is a near carbon copy of TikTok but exclusively features user-generated AI videos.

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image for news OpenAI's Sora AI-Video App Is Now No. 1 on Apple's App Store.
Apple App Store Revenue Jumps 10%, Analyst Sees AI, App Diversification Driving Long-Term Growth
AAPL
Published: October 03, 2025 by: Benzinga
Sentiment: Positive

Apple's (NASDAQ:AAPL) App Store delivered strong results in the September quarter, with revenue climbing 10% year-over-year to $8.7 billion and downloads rising 2.5% to 9 billion.

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image for news Apple App Store Revenue Jumps 10%, Analyst Sees AI, App Diversification Driving Long-Term Growth
Can Apple's stock make a true rebound? It might be harder than you think.
AAPL
Published: October 03, 2025 by: Market Watch
Sentiment: Negative

A Jefferies analyst thinks Wall Street is reading too much into strong early demand for the iPhone 17 — setting the stage for disappointment down the road.

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image for news Can Apple's stock make a true rebound? It might be harder than you think.
Apple shrugs off early negativity after downgrade to inch higher
AAPL
Published: October 03, 2025 by: Proactive Investors
Sentiment: Neutral

Even Apple Inc (NASDAQ:AAPL, ETR:APC) is not immune to scepticism. On Friday, Jefferies cut its rating on the iPhone maker to “underperform”, warning that investors are getting carried away with how quickly consumers will trade up their handsets.

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image for news Apple shrugs off early negativity after downgrade to inch higher
Jim Cramer urges investors not to listen to Jefferies' downgrade of Apple
AAPL
Published: October 03, 2025 by: CNBC Television
Sentiment: Neutral

Carl Quintanilla and Jim Cramer break down their reaction to a new analyst report from Jefferies on Apple.

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image for news Jim Cramer urges investors not to listen to Jefferies' downgrade of Apple
Top 50 High-Quality Dividend Growth Stocks For October 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MLI, MPWR
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Positive

I track a universe of 50 high-quality dividend growth stocks to identify opportune investments based on valuation and future return potential. As of October 2, 2025, 22 stocks offer attractive future return estimates of at least 10%, with 15 appearing potentially undervalued by my Free Cash Flow model. Top-ranked stocks include MKTX, RMD, MPWR, RACE, and MSCI, each offering strong projected returns driven by yield, valuation upside, and EPS growth.

Read More
image for news Top 50 High-Quality Dividend Growth Stocks For October 2025
Apple Drops ICE-Tracking Apps From App Store
AAPL
Published: October 03, 2025 by: WSJ
Sentiment: Negative

ICEBlock was dropped from the company's App Store after concerns were raised by the Justice Department that it could put law-enforcement officers at risk.

Read More
image for news Apple Drops ICE-Tracking Apps From App Store
Apple Drops ICE-Tracking Apps From App Store
AAPL
Published: October 03, 2025 by: WSJ
Sentiment: Negative

ICEBlock, a widely used app, was dropped from the company's App Store after concerns were raised by the Justice Department that it could put law-enforcement officers at risk.

Read More
image for news Apple Drops ICE-Tracking Apps From App Store
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
OpenAI's invite-only video generation app Sora tops Apple's App Store
AAPL
Published: October 03, 2025 by: CNBC
Sentiment: Positive

OpenAI's new Sora app has secured the top spot in Apple's App Store behind Google Gemini and the startup's own ChatGPT. Sora allows users to generate short-form AI videos, remix videos created by other users and post them to a shared feed.

Read More
image for news OpenAI's invite-only video generation app Sora tops Apple's App Store
AAPL Outlook After iPhone 17 Release
AAPL
Published: October 03, 2025 by: Schwab Network
Sentiment: Positive

As investors and traders weigh the recent iPhone 17 release, shares of Apple (AAPL) have touched their highest point in 2025. Carolina Milanesi discusses the significance of this latest launch as Apple continues to build out its mobile hardware and device ecosystem.

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image for news AAPL Outlook After iPhone 17 Release
Wall Street Breakfast Podcast: Shutdown Freezes Release, Not Data
AAPL, USAR
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Neutral

The September jobs report is delayed, but private data shows a stagnant labor market, with healthcare driving most job creation. Apple (AAPL) removed the ICEBlock app from its App Store following safety concerns raised by the Trump administration and law enforcement.

Read More
image for news Wall Street Breakfast Podcast: Shutdown Freezes Release, Not Data
Apple Takes Down ICE Tracking Apps Amid Trump Pressure Campaign
AAPL
Published: October 02, 2025 by: NYTimes
Sentiment: Neutral

Trump administration officials have issued several legal threats over ICEBlock, a popular app that allows users to alert others to the presence of nearby immigration agents.

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image for news Apple Takes Down ICE Tracking Apps Amid Trump Pressure Campaign
Apple removes ICE tracking apps after pressure by Trump administration
AAPL
Published: October 02, 2025 by: Reuters
Sentiment: Neutral

Apple said on Thursday that it had removed ICEBlock, the most popular ICE-tracking app, and other similar apps from its App Store after it was contacted by President Donald Trump's administration.

Read More
image for news Apple removes ICE tracking apps after pressure by Trump administration

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.