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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 51.7699
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3393720451208.9995
- FreeCF/Share 6.4541
- PFCF 35.2836
- PE 34.3273
- Debt/Assets 0.3068
- DivYield 0.0045
- ROE 1.5492
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $240 | $250 | Aug. 7, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
News
Apple has an AI problem — and a Google partnership could actually make things worse
Published: August 26, 2025 by: Market Watch
Sentiment: Negative
Partnering with Google's Gemini could erode Apple's brand and privacy, causing the iPhone maker to lose market share.
Read More
Can Strong Content Portfolio Drive Apple's Streaming Prospects?
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple TV+ hits record Emmy nods and box office success as Services revenues jump double digits despite tough streaming competition.
Read More
Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
Published: August 26, 2025 by: Fox Business
Sentiment: Negative
Elon Musk's xAI filed a lawsuit against Apple and OpenAI in federal court, alleging the companies conspired to prevent competition in the market for artificial intelligence tools.
Read More
Apple's Annual Event Will Be Sept 9. What to Expect.
Published: August 26, 2025 by: Barrons
Sentiment: Positive
CEO Tim Cook said this year's event will be “awe dropping.”
Read More
Musk's xAI sues Apple, OpenAI alleging antitrust violations
Published: August 25, 2025 by: TechXplore
Sentiment: Neutral
Elon Musk's companies xAI and X filed a sweeping US antitrust lawsuit Monday against Apple and OpenAI, alleging the tech giants formed an illegal partnership to stifle competition in artificial intelligence and smartphone markets.
Read More
Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral
Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Power Lunch' to discuss his reaction to a new lawsuit from Elon Musk against Apple and OpenAI, expectations for Nvidia, and much more.
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Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?
Published: August 25, 2025 by: Seeking Alpha
Sentiment: Positive
Gemini in Siri has the power to reinvigorate both Apple Inc.'s and Alphabet Inc.'s innovation narratives and competitive positioning. It's the dream team no one saw coming. Apple urgently needs AI integration to remain competitive in smartphones, while Google benefits from scale, data, and ad revenue, making the partnership a textbook win-win. Alphabet is executing very well with a +$10B deal with Meta for compute power, discounted Gemini for federal government AI adoption, and an AI Model scaled to 180 countries.
Read More
Elon Musk's xAI Sues Apple and OpenAI Over Claims It Is Being Shut Out
Published: August 25, 2025 by: NYTimes
Sentiment: Negative
Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.
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Musk's X, xAI Sue Apple, OpenAI for Alleged 'Anticompetitive Scheme'
Published: August 25, 2025 by: Investopedia
Sentiment: Negative
Elon Musk followed through on his threat. Musk's companies X and xAI on Monday sued Apple and OpenAI in Texas federal court, alleging they have engaged in an "anticompetitive scheme" that prevents competitors like xAI's Grok from competing fairly and ascending the App Store charts.
Read More
Musk's AI startup sues OpenAI and Apple over anticompetitive conduct
Published: August 25, 2025 by: The Guardian
Sentiment: Negative
Lawsuit accuses companies of ‘conspiracy to monopolize markets for smartphones and generative AI chatbots'
Read More
Elon Musk's xAI sues Apple and OpenAI, alleging anticompetitive collusion
Published: August 25, 2025 by: TechCrunch
Sentiment: Negative
Elon Musk's X and xAI filed a lawsuit against Apple and OpenAI on Monday, alleging that the two companies are colluding to stifle competition.
Read More
Elon Musk Sues Apple, OpenAI
Published: August 25, 2025 by: Bloomberg Technology
Sentiment: Negative
Bloomberg's Mark Gurman details the latest on Apple as Elon Musk files a lawsuit against the tech giant and OpenAI, accusing them of unfairly favoring OpenAI on its smartphones. He joins Caroline Hyde on “Bloomberg Tech.
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Elon Musk startup xAI sues Apple, ChatGPT creator over competitive practices
Published: August 25, 2025 by: Proactive Investors
Sentiment: Negative
Tesla Inc founder Elon Musk's artificial intelligence startup xAI is suing Apple Inc (NASDAQ:AAPL, ETR:APC) and ChatGPT, claiming both companies illegally conspired to stifle competition for artificial intelligence. In a legal filing in US federal court in Texas on Monday, xAI's stated that Apple and OpenAI have "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing.
Read More
Elon Musk Sues Apple, OpenAI Over iPhone AI Deal
Published: August 25, 2025 by: CNET
Sentiment: Negative
The lawsuit alleges that Apple and OpenAI's deal to bring ChatGPT to iPhone users is an "anti-competitive scheme" that hurts competitors like xAI.
Read More
Elon Musk's xAI Sues Apple Over Claims It Favors OpenAI
Published: August 25, 2025 by: NYTimes
Sentiment: Negative
Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.
Read More
Apple Patches Security After ‘Extremely Sophisticated' Cyberattack
Published: August 25, 2025 by: PYMNTS
Sentiment: Neutral
Apple has reportedly patched a zero-day flaw in its ImageIO framework. That's according to a report Friday (Aug. 22) by Dark Reading, which noted this is the latest in a string of zero-day vulnerabilities the company has disclosed this year.
Read More
Elon Musk sues Apple, Sam Altman's OpenAI for allegedly colluding to crush xAI
Published: August 25, 2025 by: New York Post
Sentiment: Negative
Billionaire Elon Musk filed a bombshell lawsuit against Apple and Sam Altman's OpenAI on Monday, accusing the two tech giants of illegally colluding to stifle his companies X and xAI.
Read More
Apple plotting iPhone lineup overhaul, including ‘foldable' version by 2026: report
Published: August 25, 2025 by: New York Post
Sentiment: Negative
Apple is reportedly plotting a major shakeup of its iPhone lineup as it looks to jump start the iconic smartphone's sagging sales.
Read More
Elon Musk's companies sue Apple and OpenAI, accusing them of an 'anticompetitive scheme'
Published: August 25, 2025 by: Business Insider
Sentiment: Neutral
Elon Musk is following through on his threat to sue Apple — and he's launched yet another lawsuit against OpenAI, too. Two of Musk's companies sued Apple and OpenAI on Monday, accusing them of using their respective market position in the smartphone and generative AI markets to stifle the growth potential of his own tech companies.
Read More
Elon Musk's xAI Sues Apple, OpenAI, Alleging ‘Monopolists' Thwart AI Competition
Published: August 25, 2025 by: WSJ
Sentiment: Negative
Musk said the partnership between OpenAI and the iPhone-maker has given the ChatGPT-maker access to “billions of user prompts.”
Read More
Elon Musk's X and xAI sue Apple, OpenAI for allegedly violating antitrust law
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's MacKenzie Sigalos joins 'Money Movers' to discuss Elon Musk's latest lawsuit against Apple.
Read More
AAPL, AMZN and GOOGL Forecast – Major Stocks Drift in Premarket
Published: August 25, 2025 by: FXEmpire
Sentiment: Negative
The three major stocks in this analysis all look a bit lost in the premarket trading of Monday, but ultimately, all are positive from a longer-term standpoint. At this juncture, I have no interest in shorting any of them.
Read More
Apple May Use Google Gemini AI to Power Revamped Siri
Published: August 22, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple is in early discussions about using Google Gemini to power a revamped version of its Siri voice assistant. The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction.
Read More
Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout
Published: August 22, 2025 by: Schwab Network
Sentiment: Negative
Shashank Sripada argues that no one can surpass Apple's (AAPL) "operational prowess and supply chains," though it's a different story for software. He considers the company's lack of GPUs a critical hinderance to growth as its peers advance in A.I.
Read More
Dell Technologies vs. Apple: Which PC Maker Stock is a Better Buy?
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive
Dell Technologies DELL and Apple AAPL are leading personal computer (PC) makers in a market that is now expected to see year-over-year shipment growth of 4.1% in 2025, per IDC. Global PC shipment volume is expected to hit 274 million in 2025, driven by growing demand for artificial intelligence (AI)-powered PCs and the transition to Microsoft Windows 11.
Read More
Apple is in talks to use Google's Gemini for Siri revamp, report says
Published: August 22, 2025 by: TechCrunch
Sentiment: Neutral
Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own.
Read More
Apple in talks to use Google's Gemini AI to power revamped Siri: report
Published: August 22, 2025 by: New York Post
Sentiment: Positive
Shares of both companies extended gains in afternoon trading following the report.
Read More
Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports
Published: August 22, 2025 by: Reuters
Sentiment: Positive
Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter.
Read More
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive
The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.
Read More
Google's Pixel 10 Is All Mama Mia, Apple's Siri Still MIA
Published: August 22, 2025 by: Benzinga
Sentiment: Positive
The AI phone wars have officially arrived—and for now, Alphabet Inc‘s GOOGL GOOG Google is lapping Apple Inc AAPL. With the Pixel 10, Google isn't just showing off flashy tricks, it's delivering AI that feels genuinely useful.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000