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- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 56.3815
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4109303769300.0
- FreeCF/Share 6.6072
- PFCF 41.606
- PE 37.1143
- Debt/Assets 0.3128
- DivYield 0.0037
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple reportedly pulls plug on iPhone Air 2 after weak sales of debut model
Published: November 11, 2025 by: New York Post
Sentiment: Negative
Follow-up model -- internally known as “V62” -- had been slated to debut in fall 2026 alongside the iPhone 18 Pro and Apple's first foldable iPhone.
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Prana Labs Secures $150K to Advance Vayu, Its AI-Guided Breathwork and Mindful Technology Platform
Published: November 11, 2025 by: Business Wire
Sentiment: Neutral
VANCOUVER, British Columbia--(BUSINESS WIRE)---- $AAPL #breathwork--Prana Labs Inc., a Vancouver-based wellness technology company and creator of the AI-powered breathwork platform Vayu, has secured $150,000 in growth funding through national innovation partners. The investment fuels Prana Labs' mission to make mindful technology more accessible, measurable, and human-centered. Founded by Deepali Raiththa and Dhruv Adhia, Prana Labs blends neuroscience, haptic design, and AI personalization to create embodied wellne.
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What Will Drive Apple Stock's Next Big Move?
Published: November 11, 2025 by: Forbes
Sentiment: Positive
Apple stock (NASDAQ:AAPL) has a robust history of quick up moves, with rallies of over 30% in less than two months during several years including 2010, 2019, and 2024. Particularly, there were two instances where the gains surpassed 50% within approximately two months, notably in 2012 and 2020.
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Apple's iPhone 17 demand in China may have peaked, Jefferies says
Published: November 10, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC)'s latest iPhone surge in China may be losing steam after an initial wave of strong demand for the iPhone 17 series, according to Jefferies analysts, who said sales are likely to taper as discounts and subsidies run out. Jefferies estimates that iPhone volumes in China grew about 40% year-over-year in October and 38% during the first 30 days of the Double 11 shopping period, driven by robust demand for the iPhone 17 Pro and Pro Max models.
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Apple delays next version of iPhone Air, the Information reports
Published: November 10, 2025 by: Reuters
Sentiment: Negative
Apple will delay the next version of the iPhone Air amid weak sales and it will not be released in the fall of 2026, the Information reported on Monday, citing sources familiar with the matter.
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3 Top Warren Buffett Picks that Will Stand the Test of Time
Published: November 10, 2025 by: 24/7 Wall Street
Sentiment: Positive
Warren Buffett is undoubtedly going to go down in the history books as one of the best investors of all time.
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3 Reasons Apple Stock is a Great Buy at New Highs
Published: November 10, 2025 by: 24/7 Wall Street
Sentiment: Positive
Apple (NASDAQ:AAPL) stock has been a surprisingly good performer in the last few months, thanks in part to some decent quarterly earnings results and optimism about iPhone 17 going into the holidays and beyond.
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Samsung Wants to Launch a U.S. Credit Card and Challenge Apple in Consumer Finance
Published: November 07, 2025 by: WSJ
Sentiment: Positive
South Korean tech giant and Barclays are in advanced talks to launch a credit card, with both seeking bigger inroads into Americans' financial lives
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Big Tech's AI spending spree: Smart long-term bet or short-term risk?
Published: November 07, 2025 by: CNBC
Sentiment: Neutral
CNBC's Paulina Likos and Zev Fima break down big tech's massive artificial intelligence spending spree
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Big Tech may win reprieve as EU mulls easing AI rules, document shows
Published: November 07, 2025 by: Reuters
Sentiment: Positive
Apple , Meta Platforms and other tech giants may win a reprieve from the EU's landmark artificial intelligence rules as regulators consider easing sections of the legislation as part of a drive to simplify a slew of regulations adopted in the last two years.
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Apple: iPhone 17 Cycle Setting Up A Classic Holiday Beat
Published: November 06, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc. guided to its best iPhone quarter ever: double-digit iPhone growth and 47–48% gross margins. iPhone 17 is tracking 14% above iPhone 16 in the first 10 days, skewed to Pro, with China sales improving and management expecting a Q1 return to growth. I model AAPL's FQ1 iPhone revenue at $76.05–$77.44B, yielding $36.13–$37.94B in gross profit, assuming 47.5–49% GM; each extra 1M Pro/Pro Max units adds about $1.1B to revenue.
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Final Trades: Apple, Palo Alto Networks, Western Union and the RSPH
Published: November 06, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you thieir top stocks to watch for the second half.
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Apple to Pay Google $1 Billion Per Year for Siri's Custom Gemini AI Model, Report Says
Published: November 06, 2025 by: CNET
Sentiment: Neutral
Apple reportedly chose Google over Anthropic because of cost.
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Ex-Dividend Reminder: Apple, International Business Machines And W.W. Grainger
Published: November 06, 2025 by: Forbes
Sentiment: Neutral
On 11/10/25, Apple, International Business Machines, and W.W. Grainger will all trade ex-dividend for their respective upcoming dividends.
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Apple Will Turn to Google for AI, Report Says. That's a Sign of Weakness.
Published: November 06, 2025 by: Barrons
Sentiment: Negative
Apple's reported plan to pay for access to Google's AI underlines a shift in power between the two companies.
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Apple nears deal to pay Google $1B annually to power new Siri, report says
Published: November 05, 2025 by: TechCrunch
Sentiment: Neutral
Apple is nearing a deal with Google that would see the iPhone maker pay the tech giant roughly $1 billion a year for a custom version of Google's Gemini AI model to power its overhaul of Siri, according to a new report from Bloomberg.
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Apple to use Google's AI model to run new Siri, Bloomberg News reports
Published: November 05, 2025 by: Reuters
Sentiment: Positive
Apple plans to use a 1.2 trillion parameter artificial intelligence model developed by Google to help power an overhaul of the Siri voice assistant, Bloomberg News reported on Wednesday.
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Apple Q4: Strong Results, Explosive Upside
Published: November 05, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc. delivered strong Q4 '25 results, with EPS beating estimates and record annual revenue of $416 billion, supporting my Strong Buy rating. Services segment grew 15%, driving high-margin, recurring revenue and offsetting hardware cyclicality, while gross and operating margins remain industry-leading. Key watchpoints for Q1 '26 include a rebound in China, resolving iPhone 17 supply constraints, and sustaining gross margin expansion despite tariff headwinds.
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Why Apple's Next Quarter Could Be a "Prove It" iPhone 17 Moment
Published: November 05, 2025 by: MarketBeat
Sentiment: Neutral
Over recent years, tech giant Apple NASDAQ: AAPL has lost its distinction as the most-watched stock in the market. The company's sluggish product sales growth has led to it becoming a less discussed name among the Magnificent Seven.
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Addigy Apple MDM Adds Prestigious G2 and SourceForge Awards to Growing List of Accolades
Published: November 05, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy Apple MDM is the preferred Apple device management platform, as ranked by MSPs and IT teams in G2, SourceForge and Channel Program awards.
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Apple to launch budget Mac laptop that will cost well under $1,000: report
Published: November 04, 2025 by: New York Post
Sentiment: Positive
The laptop will have an iPhone processor and a lower-end LCD display, with the screen coming in slightly below 13.6 inches, the smallest of any current Mac, Bloomberg reported.
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Apple to enter low-cost laptop market with budget Mac, Bloomberg News reports
Published: November 04, 2025 by: Reuters
Sentiment: Positive
Apple is preparing to launch a budget Mac in the first half of next year, entering the low-cost laptop market for the first time, Bloomberg News reported on Tuesday.
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Mag 7's "Myth Buster Quarter:" Earnings Show A.I. Profits, AAPL "Very Important" Quarter
Published: November 03, 2025 by: Schwab Network
Sentiment: Positive
With last week's Mag 7 earnings now in the rearview mirror, Michael Robinson looks back and considers the reports strong for A.I.'s outlook.
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Warren Buffett may have cut Berkshire's stake in Apple again in the third quarter
Published: November 03, 2025 by: CNBC
Sentiment: Negative
In its latest quarterly report, Berkshire said the cost basis of its consumer products equity holdings fell by roughly $1.2 billion from the prior quarter.
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Apple: Wait For A Pullback (Rating Downgrade)
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. delivered strong Q4 '25 results, beating earnings and revenue estimates, driven by robust iPhone 17 adoption and record Services revenue. AAPL's Services segment achieved 15% year-over-year growth, now comprising 28.1% of total revenue, highlighting its increasing importance to Apple's business model. Despite a positive Q1 '26 outlook and continued profitability, AAPL shares are trading at record highs and a premium valuation versus other big tech companies.
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Apple: The Easy Money Has Been Made (Rating Downgrade)
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. shares have outperformed the S&P 500 since my previous piece, driven by easing tariff risk and AI optimism. Recent gains in AAPL are attributed to improved sentiment on AI potential and valuation multiple expansion. AI represents both a threat and an opportunity for AAPL, and it is too early to say for sure how AI will impact the company.
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Apple: Mixed Fiscal Q4 Not A Concern, Stock Is A Buy
Published: November 03, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc. delivered mixed fiscal Q4 results, with a narrow revenue beat and strong EPS driven by robust services performance. Despite iPhone and Greater China revenue misses, AAPL's services segment continues to expand profitably, supporting a bullish long-term outlook. Guidance for 10-12% YOY growth next quarter and a strong iPhone 17 cycle bolster confidence in future performance.
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Dan Ives on AAPL & GOOGL "One-Two Punch," PLTR Potential, A.I. "Goldilocks Scenario"
Published: October 31, 2025 by: Schwab Network
Sentiment: Positive
Wedbush's Dan Ives returns to The Watch List and reiterates that the A.I. trade will continue a bullish run for the foreseeable future.
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Meta, Amazon, Apple, Microsoft, Alphabet: Big Tech leads packed week of earnings
Published: October 31, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Q4 Earnings Beat Estimates, Services Drive Top-Line Growth
Published: October 31, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's fiscal Q4 earnings surge on strong iPhone and Mac demand, with services up 15% and upbeat Q1 guidance fueling momentum.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000