Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 56.5234
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4119647216400.0
- FreeCF/Share 6.6072
- PFCF 41.7108
- PE 37.2078
- Debt/Assets 0.3128
- DivYield 0.0037
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Bitcoin's slide signals a warning for equities, Apple reportedly ramps up Tim Cook succession plans
Published: November 17, 2025 by: Yahoo Finance
Sentiment: Negative
Market Domination anchor Josh Lipton breaks down the latest market moves for November 17, 2025. Bitcoin continues to slide, but could it be a warning sign for equity markets?
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Apple's next stage of growth will be merging AI software with new hardware: Creative Strategies CEO
Published: November 17, 2025 by: CNBC Television
Sentiment: Positive
Ben Bajarin, Creative Strategies CEO, joins 'Closing Bell Overtime' to talk Apple's plan for CEO Tim Cook's succession and what's ahead for the tech giant.
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Buffett Trims Apple, Bets Big on Alphabet Ahead of Retirement
Published: November 17, 2025 by: MarketBeat
Sentiment: Neutral
Warren Buffett's Berkshire Hathaway NYSE: BRK.B just released its much-anticipated Q3 13F filing, revealing what portfolio moves the Oracle of Omaha's investment firm made during the quarter.
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Apple to Change Designs and Release Schedule
Published: November 17, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple is set to change its iPhone designs and release cycle next year. Bloomberg Senior Tech Editor Dana Wollman joins Caroline Hyde on “Bloomberg Tech” to discuss the customer and competition impact.
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Berkshire Backs Alphabet: Firm Invests $4.3B Into GOOGL, Offloads AAPL
Published: November 17, 2025 by: Schwab Network
Sentiment: Neutral
Warren Buffett's Berkshire Hathaway (BRK/B) now has Alphabet (GOOGL) as its 10th biggest holding. The firm revealed in a recent filing that it added a $3.4 billion stake in the Mag 7 giant while trimming its Apple (AAPL) stake by over $10 billion.
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Apple CEO Tim Cook could exit as early as next year — here's who could replace him: report
Published: November 17, 2025 by: New York Post
Sentiment: Neutral
Board members and senior executives have accelerated preparations in recent months as Cook, who turned 65 this month, weighs the end of a 14-year run.
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Investors Are Sick of Apple
Published: November 17, 2025 by: 24/7 Wall Street
Sentiment: Neutral
SEC filings reveal that Warren Buffett sold more Apple Inc. (NASDAQ: AAPL) shares in the most recently reported quarter.
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Apple is selling a $230 cloth "pocket" for your iPhone
Published: November 14, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Early Friday, a crowd of people lined up outside Apple Inc.'s SoHo location in New York to be among the first to get their hands on a new, limited-edition product: an up to $230 iPhone pouch the company said is “inspired by the concept of a piece of cloth.” The iPhone Pocket, as it's called, is a wearable smartphone sling made in collaboration with Issey Miyake, the famed Japanese label that created the signature black turtleneck often worn by Apple co-founder Steve Jobs.
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US trade tribunal to consider new Apple Watch import ban
Published: November 14, 2025 by: Reuters
Sentiment: Negative
The U.S. International Trade Commission decided on Friday to hold a new proceeding to determine whether imports of Apple's updated Apple Watches should be banned as part of a patent dispute with medical monitoring technology company Masimo.
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Apple Pay US online volumes to surpass PayPal in 2025 and beyond: analysts
Published: November 14, 2025 by: Proactive Investors
Sentiment: Positive
UBS analysts believe Apple Inc (NASDAQ:AAPL, ETR:APC)'s Apple Pay desktop adoption is progressing throughout 2025, expecting additional merchants to adopt Apple Pay desktop after the holiday season. In a note to clients on Friday, the analysts wrote that their estimates suggest Apple Pay US online volumes will be slightly larger than PayPal's Branded Checkout in 2025 and beyond.
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Apple Drops The MLS Paywall — And Its Streaming Strategy Suddenly Makes A Lot More Sense
Published: November 14, 2025 by: Benzinga
Sentiment: Positive
Apple Inc (NASDAQ: AAPL) is one of the smaller players in the streaming sector, but recent bets on live sports could be paying off for subscriber and advertising growth. A new change to its MLS soccer rights could help boost things even more.
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Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
Published: November 14, 2025 by: The Street
Sentiment: Neutral
Better positioned for the AI boom: Apple or Alphabet? Tech rally just starting or running on fumes?
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Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Apple Rises 20% in a Year: Is There More Room for the Stock to Grow?
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's iPhone 17 momentum, Mac and iPad upgrades and strong Services push the stock near highs despite valuation concerns.
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Options Corner: AAPL
Published: November 14, 2025 by: Schwab Network
Sentiment: Positive
Rick Ducat looks at the upward sloping channel taking place in Apple (AAPL) shares. He compares the iPhone maker to its Mag 7 peers and shows the relative outperformance versus the S&P 500 (SPX).
Read More
Apple lowers App Store commissions for 'mini apps'
Published: November 13, 2025 by: Reuters
Sentiment: Positive
Apple on Thursday said it would lower commissions for "mini apps" on iPhones and other devices.
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Apple cuts App Store fee in half for 'mini apps' that integrate more of its software
Published: November 13, 2025 by: CNBC
Sentiment: Positive
Apple on Thursday said it would cut the company's App Store fees from 30% to 15% for some app makers, if they enter into a new program administered by the iPhone maker. The Mini Apps Partner Program offers app developers the better fee in exchange for using some of Apple's technology to build their apps.
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Tesla Developing Support for Apple CarPlay
Published: November 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Tesla is developing support for Apple's CarPlay system in its vehicles, according to people with knowledge of the matter. Mark Gurman reports on "Bloomberg Tech.
Read More
Touchstone Dividend Equity Fund Q3 2025 Portfolio Review
Published: November 13, 2025 by: Seeking Alpha
Sentiment: Positive
The Touchstone Dividend Equity Fund (Class A Shares, Load Waived) outperformed its benchmark, the Russell 1000 Value Index for the quarter ended September 30, 2025. Selection within Information Technology, Health Care, and Financials was the primary driver of positive relative returns, while selection within Communication Services and Materials detracted modestly. The Fund added one new name during the quarter, Sherwin-Williams Co. (SHW) and sold one name, Intel Corp. (INTC).
Read More
Apple halves commissions for mini app makers
Published: November 13, 2025 by: TechCrunch
Sentiment: Positive
Apple announced on Thursday the launch of a new developer program, the Mini Apps Partner Program, which will offer a reduced commission rate of 15% on in-app purchases for the mini applications.
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Apple and Tencent Reach WeChat Payments Agreement
Published: November 13, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly reached a payments agreement with Chinese tech giant Tencent. The new arrangement will see Apple handle payments and take a 15% cut of purchases of mini games and apps from Tencent's WeChat social media platform, Bloomberg reported Thursday (Nov. 13), citing unnamed sources.
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Apple refused permission to appeal UK ruling on app store commissions
Published: November 13, 2025 by: Reuters
Sentiment: Negative
Apple was on Thursday refused permission to appeal against a London tribunal ruling that it abused its dominant position by charging app developers unfair commissions.
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Apple: Too Little, Too Late?
Published: November 12, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. remains a strong consumer brand but faces stagnating growth and a lack of innovation, making it a sell at current valuations. Q4 earnings beat expectations, with record revenue and margins, yet growth lags behind other mega-cap tech peers. AAPL's reported $1 billion AI deal with Google highlights strategic weaknesses and dependence on external innovation for Siri.
Read More
Apple to Reportedly Pay Google $1 Billion a Year for Siri's Custom Gemini AI Model
Published: November 12, 2025 by: CNET
Sentiment: Neutral
Apple is choosing Google over Anthropic because of cost, per report.
Read More
Streaming Prices Are Soaring—and Consumers Are Still Paying
Published: November 12, 2025 by: WSJ
Sentiment: Positive
The menu of options for how to watch shows and movies without cable continues to grow—as do their price tags. But viewers have generally been sticking with their subscriptions.
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Developer fee cuts not passed on to EU users, Apple says
Published: November 12, 2025 by: Reuters
Sentiment: Negative
Lower developer fees implemented by Apple to comply with European Union tech regulations have not reduced prices for users, the iPhone maker said on Wednesday, renewing its criticism of Europe's efforts to rein in its market power.
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Apple: Consumer Staples-Like Nature And Sticky Ecosystem Make It A Buy
Published: November 12, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc. is rated a Buy with a $300 price target, offering a 12% upside and potential market outperformance. AAPL delivered its 9th consecutive double-beat quarter, driven by strong iPhone and services growth, with solid top and bottom-line expansion. The company's sticky ecosystem, shareholder-friendly buybacks, and global diversification support its status as a technology consumer staple.
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Apple reportedly pulls plug on iPhone Air 2 after weak sales of debut model
Published: November 11, 2025 by: New York Post
Sentiment: Negative
Follow-up model -- internally known as “V62” -- had been slated to debut in fall 2026 alongside the iPhone 18 Pro and Apple's first foldable iPhone.
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Prana Labs Secures $150K to Advance Vayu, Its AI-Guided Breathwork and Mindful Technology Platform
Published: November 11, 2025 by: Business Wire
Sentiment: Neutral
VANCOUVER, British Columbia--(BUSINESS WIRE)---- $AAPL #breathwork--Prana Labs Inc., a Vancouver-based wellness technology company and creator of the AI-powered breathwork platform Vayu, has secured $150,000 in growth funding through national innovation partners. The investment fuels Prana Labs' mission to make mindful technology more accessible, measurable, and human-centered. Founded by Deepali Raiththa and Dhruv Adhia, Prana Labs blends neuroscience, haptic design, and AI personalization to create embodied wellne.
Read More
What Will Drive Apple Stock's Next Big Move?
Published: November 11, 2025 by: Forbes
Sentiment: Positive
Apple stock (NASDAQ:AAPL) has a robust history of quick up moves, with rallies of over 30% in less than two months during several years including 2010, 2019, and 2024. Particularly, there were two instances where the gains surpassed 50% within approximately two months, notably in 2012 and 2020.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000