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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 46.5944
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3100224006000.0
- FreeCF/Share 6.5683
- PFCF 31.4788
- PE 31.9888
- Debt/Assets 0.2964
- DivYield 0.0049
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Apple needs to deliver with earnings next week, says KKM's Jeff Kilburg
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
Jeff Kilburg, KKM Financial president and CEO and CNBC's Steve Kovach and MacKenzie Sigalos join 'Power Lunch' to discuss what investors need to know about next week's data points.
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How the Mag 7 Are Driving the Future of AI Capex
Published: July 25, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Jason Thomas, head of global research and investment strategy at Carlyle, examines the level of investment in artificial intelligence among the big tech companies and the significance of that spending on equity and bond markets and the overall US economy.
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Apple can't play on the sidelines in AI race, says Needham's Laura Martin
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple's gen AI plans and what to expect ahead of its earnings report next week.
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Key questions for Apple ahead of earnings
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins 'The Exchange' to discuss Apple's AI strategy as the 'Big Tech' name is set to report earnings next week.
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The 'Halftime' Investment Committee debate the speculative 'Big Tech' trade
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the speculative trade as we head into a big week of mega cap earnings next week.
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Apple Earnings Are Next Week. Why This Analyst Says Be Cautious.
Published: July 25, 2025 by: Barrons
Sentiment: Negative
Investors want to see a game-changing AI announcement.
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Apple Faces Existential Threat If It Fails To Act On GenAI
Published: July 25, 2025 by: Benzinga
Sentiment: Negative
Apple Inc. AAPL is facing mounting pressure from investors as concerns intensify over its lagging generative AI (GenAI) strategy, a key driver of growth across the tech sector.
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Important August 19, 2025 Deadline Reminder: Kessler Topaz Meltzer & Check, LLP Reminds Apple Inc. Investors of Securities Fraud Class Action Lawsuit
Published: July 25, 2025 by: GlobeNewsWire
Sentiment: Neutral
RADNOR, Pa., July 25, 2025 (GLOBE NEWSWIRE) -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. (“Apple”) (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the “Class Period”). The lead plaintiff deadline is August 19, 2025.
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Big tech earnings preview: What you need to know before they report
Published: July 25, 2025 by: The Street
Sentiment: Neutral
Daniel Newman, CEO, Futurum Group, breaks down what investors should watch for ahead of next week's big tech earnings.
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Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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Apple to report Q3 earnings with focus on AI progress, tariff costs
Published: July 24, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) will hand down its fiscal third quarter earnings next week, with Wall Street expecting the iPhone maker to report modest growth on the top and bottom lines for the seasonally weaker quarter ahead of major product launches in the fall. The company is expected to report earnings per share (EPS) of $1.42 on revenue of $89.1 billion, representing growth of 1.4% and 3.9% over the year-ago quarter, respectively.
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AI buildout is still in the beginning phase, says Jefferies' Brent Thill
Published: July 24, 2025 by: CNBC Television
Sentiment: Neutral
Brent Thill, Jefferies, joins 'Power Lunch' to discuss what to expect from the spate of big tech earnings.
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Apple releases public preview of iOS 26, its biggest iPhone software redesign since 2013
Published: July 24, 2025 by: CNBC
Sentiment: Positive
Apple released the public beta preview version of its next iPhone operating system, called iOS 26. This software release means that members of the public with recent iPhones can preview how the device's interface will change in the fall when the software is formally released and pushed to users.
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Apple (AAPL) Earnings Expected to Grow: Should You Buy?
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
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UK regulator seeks special status for Apple and Google that could mandate changes for Big Tech
Published: July 23, 2025 by: TechXplore
Sentiment: Negative
Britain's antitrust watchdog has proposed labeling Google's and Apple's mobile ecosystems with "strategic market status," which would mandate changes at the Big Tech companies to improve competition.
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UK targets Apple and Google's mobile platforms for regulation
Published: July 23, 2025 by: TechCrunch
Sentiment: Neutral
The U.K.'s Competition and Markets Authority (CMA) announced on Wednesday a proposal that would give Apple and Google's mobile platforms “strategic market status” — a designation that allows the regulator to create rules that could change how their app stores operate and how their mobile software works.
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Amazon Buys a Wearables Company. Why It's Joining Apple and Meta in the AI Hardware Race.
Published: July 23, 2025 by: Barrons
Sentiment: Positive
The e-commerce giant is acquiring a start-up which makes a wearable bracelet.
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Apple Gains From Engaging Apple TV+ Content: What's the Path Ahead?
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's Emmy-winning originals and blockbuster hits fuel record Apple TV+ growth and lift Services revenues.
Read More
Wall Street is upbeat on tech megacaps, but big questions loom on AI spending, China, Trump tariffs
Published: July 22, 2025 by: CNBC
Sentiment: Neutral
Tech earnings season kicks off Wednesday with results from Alphabet and Tesla, followed by Meta, Microsoft, Amazon and Apple next week. President Trump's tariffs and AI spending were the big topics last quarter and remain top of mind for investors.
Read More
European Commission Expected to Accept Apple's Changes to App Store
Published: July 22, 2025 by: PYMNTS
Sentiment: Positive
The European Commission is reportedly likely to accept Apple's changes to its App Store rules and fees, eliminating the threat of daily fines from the antitrust regulator. The timing of an announcement of official approval of the changes is uncertain, but could come within weeks, Reuters reported Tuesday (July 22), citing unnamed sources.
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CJ 4DPLEX and Apple Cinemas Expand Partnership with Five New SCREENX Auditoriums
Published: July 22, 2025 by: PRNewsWire
Sentiment: Neutral
The Deal Brings Apple Cinemas' Total Number of 270-Degree Panoramic SCREENX Theaters to Ten BURBANK, Calif. , July 22, 2025 /PRNewswire/ -- CJ 4DPLEX , a worldwide leading producer of premium film formats and cinema technologies, and Apple Cinemas, today announced the next phase of their partnership with the addition of five new SCREENX auditoriums, expanding Apple Cinemas total SCREENX footprint to ten premium locations.
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Apple FQ3 Earnings Will Teach Bears Another iPhone Lesson
Published: July 22, 2025 by: Seeking Alpha
Sentiment: Neutral
We urge Apple (AAPL) investors, especially the bears, to switch their focus from hardware sales to subscription and service revenues. We expect these to continue roust growth in the incoming FQ3 earnings report and to further boost AAPL already-terrific margins for years to come. iPhone sales certainly face some headwinds and the current P/E valuation can feel off-putting.
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Apple: Caution Ahead Of Third Quarter Earnings
Published: July 22, 2025 by: Seeking Alpha
Sentiment: Negative
I maintain my bearish stance on Apple, citing high valuation multiples, lagging AI innovation, and tariff-related uncertainties as key risks. Despite recent solid financials, Apple's growth remains low-single digit, which doesn't justify its premium valuation compared to faster-growing peers. Apple's capital expenditures are lagging major tech competitors, raising concerns about its ability to keep up in innovation and infrastructure.
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Exclusive: Apple set to stave off daily fines, EU to accept App Store changes, sources say
Published: July 22, 2025 by: Reuters
Sentiment: Positive
Apple's changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker.
Read More
Buy Or Sell Apple Stock Ahead Of Q3 Earnings?
Published: July 22, 2025 by: Forbes
Sentiment: Neutral
ByTrefis Team,
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: July 22, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , July 22, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit
Published: July 21, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , July 21, 2025 /PRNewswire/ -- Why: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), of the important August 19, 2025 lead plaintiff deadline. So What: If you purchased Apple securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.
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Apple Encryption Safe After All? UK Reportedly Plans to Backtrack on Backdoor Demands
Published: July 21, 2025 by: CNET
Sentiment: Positive
A clash between the US and UK governments could mean Apple's privacy protections remain intact.
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Nasdaq 100: Meta, Apple Rally Lifts Tech Stocks and Boosts US Indices
Published: July 21, 2025 by: FXEmpire
Sentiment: Positive
Nasdaq 100 hits record as Meta, Apple, and Alphabet lift tech stocks. Traders eye strong earnings and bullish US stock market forecasts.
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Apple expected to debut foldable iPhone in 2026
Published: July 21, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is tipped to launch its first foldable iPhone, often referred to as the "iPhone Fold," in the second half of 2026. According to Bloomberg analysts, the initial production run is expected to be limited to 10 million to 15 million units and is set to launch alongside the iPhone 18 lineup late next year.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000