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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 29.537
- Book/Share 5.9797
- PB 46.1409
- Debt/Equity 1.0263
- CurrentRatio 0.9737
- ROIC 0.5101
- MktCap 4055304765419.0005
- FreeCF/Share 8.362
- PFCF 32.8833
- PE 34.5497
- Debt/Assets 0.2386
- DivYield 0.0037
- ROE 1.5994
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | JP Morgan | -- | Overweight | $315 | $325 | Jan. 30, 2026 |
| Reiterated | AAPL | Rosenblatt | -- | Neutral | $250 | $267 | Jan. 30, 2026 |
| Upgrade | AAPL | Maxim Group | Hold | Buy | -- | $300 | Jan. 30, 2026 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $300 | $315 | Jan. 30, 2026 |
| Reiterated | AAPL | Barclays | -- | Underweight | $230 | $239 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $305 | $315 | Jan. 26, 2026 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
News
Apple: One Strong Quarter Away From A Reality Check
Published: January 27, 2026 by: Seeking Alpha
Sentiment: Positive
Apple Inc. is well positioned to deliver an upbeat fiscal Q1 report, supported by resilient iPhone 17 sales during the holiday season across key U.S. and China markets based on industry data. However, accelerating memory cost inflation, lingering tariff uncertainties, and a worsening bill-of-materials profile risks permanently altering AAPL's margin outlook through FY 2026. Meanwhile, demand uncertainties are mounting as subsidy-driven upgrades in China fade, while U.S. consumer discretionary spending faces renewed constraints amid persistent inflation and labor market weakness.
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Buy, Sell or Hold the Apple Stock? Key Tips Ahead of Q1 Earnings
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive
AAPL eyes 10-12% sales growth in fiscal Q1, powered by strong iPhone demand and expanding Services momentum.
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The $530 Billion AI Question: Which Big Tech Stock Is Winning?
Published: January 27, 2026 by: Seeking Alpha
Sentiment: Positive
Big Tech is expected to invest $530 billion for building AI infrastructure in 2026, while the path to near-term monetization remains a question mark. Meta is benefiting from AI-driven recommendation models that are improving advertiser ROI and increasing time spent across its family of apps, supporting stronger advertising revenue growth. Google stands out as having the strongest Big Tech AI positioning today, given its ability to monetize AI directly through Search while simultaneously accelerating Cloud growth.
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Magnificent 7 earnings season kicks off, spotlighting AI bets
Published: January 27, 2026 by: Proactive Investors
Sentiment: Positive
The US earnings season heats up this week, with investors turning their attention to the first reports from the so-called “Magnificent 7” tech giants, care of Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB), Microsoft Corp (NASDAQ:MSFT), Tesla Inc (NASDAQ:TSLA), and Apple Inc (NASDAQ:AAPL, XETRA:APC). After the S&P 500 posted its first two-week losing streak since June, all eyes are on these mega-cap companies, whose results could determine the trajectory of the broader market.
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Apple: I Love The Valuation, But Not The Product Technology Path
Published: January 27, 2026 by: Seeking Alpha
Sentiment: Positive
Apple Inc. remains a Buy with a raised price target of $285.42, implying 12% upside. AAPL's product innovation lags, relying on incremental updates and AI features to drive upgrade cycles. Tariffs and higher input costs pressure margins, but strong free cash flow and stable net debt underpin valuation.
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Should the Mag 7 be Called the Mag 7?
Published: January 27, 2026 by: Schwab Network
Sentiment: Neutral
Paisley Nardini breaks down the big tech stocks ahead of earnings this week. She and Diane King Hall posit the question: Should the Mag 7 be called the Mag 7?
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Why Shares of Apple Are Rising Today
Published: January 26, 2026 by: The Motley Fool
Sentiment: Positive
Apple's iPhone is increasing its market share in India. The company is scheduled to report its first fiscal quarter 2026 earnings later this week.
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Apple earnings expectations are 'high' even though it has underperformed
Published: January 26, 2026 by: Yahoo Finance
Sentiment: Neutral
Apple (AAPL) reports first-quarter earnings results this Thursday, Jan. 29, after markets close. KeyBanc Capital Markets equity research analyst Brandon Nispel joins Market Catalysts host Julie Hyman to discuss the upcoming earnings print.
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Durable Goods Data Beats Expectations
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
We kick off a new week of trading with a week of marquee earnings reports from several members of the “Magnificent 7,” including Apple AAPL, Microsoft MSFT, Meta Platforms META and Tesla TSLA, among many others. We also have a new Fed meeting starting tomorrow and delivering an update of monetary policy Wednesday afternoon, which is almost certainly going to bring about no change from its current range of 3.50-3.75%.
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Apple Stock's a Buy on the Dip, Says Goldman—Time to Act?
Published: January 26, 2026 by: 24/7 Wall Street
Sentiment: Positive
Apple (NASDAQ:AAPL) stock has been a real drag on the Magnificent Seven in the past quarter.
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Mag 7 Earnings Week Also Brings New Fed Policy
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Neutral
Between now and Friday, we see some of the biggest market movers putting out quarterly results.
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Stay Ahead of the Game With Apple (AAPL) Q1 Earnings: Wall Street's Insights on Key Metrics
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
Beyond analysts' top-and-bottom-line estimates for Apple (AAPL), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended December 2025.
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TSLA, AAPL, META & MSFT to Lead Earnings Amid Volatile Metals & Natural Gas Rally
Published: January 26, 2026 by: Schwab Network
Sentiment: Neutral
Kevin Hincks returns to the floor of the @CboeGlobalMarkets and takes investors through the whirlwind of catalysts throughout the week. Among them: Mag 7 earnings like Tesla (TSLA), Apple (AAPL), Microsoft (MSFT), and Meta Platforms (META).
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Big Tech Bets On Nuclear Power For AI Strategy Edge
Published: January 26, 2026 by: Forbes
Sentiment: Positive
The AI strategy for big tech companies has them investing in nuclear energy to power their ambitions while simultaneously securing a resource their competitors will struggle to access. In 2025, Google, Amazon, and Meta all signed a pledge with the World Nuclear Association to triple global nuclear capacity by 2050.
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Apple: Q1 Results Could Trigger A Price Reversal, But Buy Regardless
Published: January 26, 2026 by: Seeking Alpha
Sentiment: Neutral
Apple declined over 10% since December 2025, driven by management shakeup and shifting AI strategy concerns rather than fundamental weakness. Recent sell-off stemmed from news of Tim Cook's potential 2026 exit and senior leadership departures, amplifying market sentiment and profit-taking at all-time highs. Market perception, not fundamentals, currently drives AAPL's price; institutional hedging has since moderated, suggesting sentiment may stabilize.
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Still like Apple's stock as it comes without hyperscaler risk: G Squared's Victoria Greene
Published: January 23, 2026 by: CNBC Television
Sentiment: Positive
Victoria Greene, G Squared Private Wealth CIO, joins 'The Exchange' to discuss the best stocks to play in today's market environment.
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Apple Signals CEO Candidate by Expanding Hardware Boss's Role
Published: January 23, 2026 by: Bloomberg Technology
Sentiment: Positive
Apple has expanded the job of hardware chief John Ternus to include design work, a move solidifying his status as a leading contender to eventually succeed current Chief Executive Officer Tim Cook. Bloomberg's Mark Gurman discusses the move with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.
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Is Most-Watched Stock Apple Inc. (AAPL) Worth Betting on Now?
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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Apple to Revamp Siri Into an AI Chatbot
Published: January 22, 2026 by: Bloomberg Technology
Sentiment: Positive
Apple plans to revamp Siri later this year by turning the digital assistant into the company's first artificial intelligence chatbot, as it aims to take on OpenAI and Google. Bloomberg's Mark Gurman discusses the plan with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
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2 Stocks to Watch as Stock Markets Plummet Over Greenland
Published: January 22, 2026 by: 24/7 Wall Street
Sentiment: Negative
The situation over in Greenland caused a bit of a market shock on Tuesday, with just about everything marching lower over fears of tariffs and related uncertainties.
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Apple (AAPL) Reports Next Week: Wall Street Expects Earnings Growth
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
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Apple FQ1 Earnings: 2 Accounting Details To Watch For
Published: January 22, 2026 by: Seeking Alpha
Sentiment: Positive
Apple Inc. faces a potentially pivotal FQ1 2026 earnings report with consensus expecting double-digit revenue and EPS growth. Despite perfect GAAP and non-GAAP EPS alignment, a few accounting details are worth monitoring and scrutinizing. In particular, I urge investors to monitor R&D and SBC costs.
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Apple's Huge Surge in China
Published: January 22, 2026 by: 24/7 Wall Street
Sentiment: Positive
Research firm Counterpoint has posted its smartphone data for China in the fourth quarter of 2025.
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Apple to revamp Siri as a built-in chatbot, Bloomberg News reports
Published: January 21, 2026 by: Reuters
Sentiment: Positive
Apple plans to revamp Siri later this year by turning the digital assistant into the company's first artificial intelligence chatbot, Bloomberg News reported on Wednesday.
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Apple vs HP: Who Gains as AI PCs Rise and Memory Costs Surge?
Published: January 21, 2026 by: Zacks Investment Research
Sentiment: Positive
Apple's Mac momentum and chip innovation give AAPL an edge against HPQ as PC makers face memory shortages and rising costs.
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AI predicts Apple stock price after Q4 earnings report
Published: January 21, 2026 by: Finbold
Sentiment: Neutral
Apple (NASDAQ: AAPL) is set to report results for the quarter ending December 31 on January 29, a release that will cap the company's holiday period and set the tone for early-year trading.
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Top 5 Stocks to Avoid Despite the AI Hype
Published: January 21, 2026 by: 24/7 Wall Street
Sentiment: Negative
The AI gold rush has created winners and losers, but the market hasn't fully sorted them yet.
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America's Biggest Tech Stocks Lead Tuesday's Selloff as Trump's Greenland Rhetoric Rattles Markets
Published: January 20, 2026 by: Investopedia
Sentiment: Neutral
The Magnificent Seven aren't looking so magnificent to start the week.
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This Magnificent 7 Stock Will Plunge This Year
Published: January 20, 2026 by: 24/7 Wall Street
Sentiment: Neutral
In the next year, one Magnificent 7 stock will sharply underperform the rest of the group by far, no matter in which direction the value of the overall group goes.
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Berkshire Hathaway Has 56% of Its Portfolio in These 4 Stocks. Are They Buys to Begin 2026?
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive
All four of Berkshire Hathaway's top holdings can be considered blue chip stocks. Apple's ecosystem has seamlessly connected its hardware products and software services.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000