Apple Inc. (AAPL)

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News

Why We Think Apple Is Headed to $303 Over the Next 12 Months
AAPL
Published: March 24, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Apple (NASDAQ:AAPL | AAPL Price Prediction) sits at $251.49, down 7% year to date.

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image for news Why We Think Apple Is Headed to $303 Over the Next 12 Months
Ads are coming to Apple Maps, as Apple expands its business offerings
AAPL
Published: March 24, 2026 by: TechCrunch
Sentiment: Positive

Apple on Tuesday announced that it will begin to allow advertisers to target customers on Apple Maps, starting in the U.S. and Canada later this summer. The ads will be available to any size business that has a physical location and has already created a business listing on Apple Maps.

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image for news Ads are coming to Apple Maps, as Apple expands its business offerings
Apple's Heir Apparent Steps Into the Spotlight
AAPL
Published: March 23, 2026 by: Bloomberg Technology
Sentiment: Positive

John Ternus, Apple's senior vice president of hardware engineering, has become a leading candidate to take over for CEO Tim Cook. Bloomberg's Mark Gurman discusses the growing role Ternus has taken on overseeing the company's products and marketing.

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image for news Apple's Heir Apparent Steps Into the Spotlight
Apple preparing first foldable iPhone for 2026 launch, supply chain checks suggest
AAPL
Published: March 23, 2026 by: Proactive Investors
Sentiment: Positive

Bank of America's latest Asia supply chain checks suggest Apple Inc (NASDAQ:AAPL, XETRA:APC) is preparing to introduce its first foldable iPhone in 2026, as the firm reiterated its ‘Buy' rating while modestly lowering its price objective to $320 from $325. Shares traded hands at $252 on Monday afternoon.

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image for news Apple preparing first foldable iPhone for 2026 launch, supply chain checks suggest
Apple Is Well Positioned For What Follows AI's Commoditization
AAPL
Published: March 23, 2026 by: Forbes
Sentiment: Positive

The innovative minds behind the Artificial Intelligence (AI) revolution will become very rich, but the genius innovators their advances spawn will become quite a bit richer. That's why Apple is so well positioned for what's ahead.

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image for news Apple Is Well Positioned For What Follows AI's Commoditization
Apple sets June date for WWDC 2026, teasing “AI advancements”
AAPL
Published: March 23, 2026 by: TechCrunch
Sentiment: Positive

Apple's next Worldwide Developers Conference will be held from June 8 to June 12 online and at its headquarters in Cupertino, California, the company announced Monday.

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image for news Apple sets June date for WWDC 2026, teasing “AI advancements”
Apple's stock rises as enthusiasm builds for a potential foldable iPhone
AAPL
Published: March 23, 2026 by: Market Watch
Sentiment: Positive

Analysts point to strong consumer interest in what could be a “major form-factor change” for Apple.

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image for news Apple's stock rises as enthusiasm builds for a potential foldable iPhone
Apple to hold annual developers conference in June
AAPL
Published: March 23, 2026 by: Reuters
Sentiment: Neutral

Apple ​said ‌on Monday ​it ​would ⁠host ​its annual ​Worldwide Developers ​Conference ​online from ‌June ⁠8 to ​12.

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image for news Apple to hold annual developers conference in June
Apple's Worldwide Developers Conference returns the week of June 8
AAPL
Published: March 23, 2026 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12, bringing developers together from around the world for a week of connection, exploration, and innovation. In addition to the online experience, developers and students will also have the opportunity to celebrate in person during a special event at Apple Park on June 8. WWDC26 will spotlight incredible updates for Apple platforms, including AI advanceme.

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image for news Apple's Worldwide Developers Conference returns the week of June 8
Apple Foldable iPhone Leak: BofA Predicts 20 Million Sales As 2026 Launch Looms
AAPL, BAC
Published: March 23, 2026 by: Benzinga
Sentiment: Positive

BofA Securities sees Apple Inc's (NASDAQ: AAPL) upcoming product shifts and launch strategy as key drivers for future growth, despite a slight price target cut.

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image for news Apple Foldable iPhone Leak: BofA Predicts 20 Million Sales As 2026 Launch Looms
Apple stock surges as iPhone demand, Mac sales lift outlook
AAPL
Published: March 23, 2026 by: Invezz
Sentiment: Positive

Apple shares rose 1.69% on Monday, as investors reacted to strong signals across its product ecosystem—from resilient iPhone demand to robust early traction for its latest MacBook product—despite ongoing regulatory pressure in China. The gains come as fresh data and commentary point to improving consumer demand trends, particularly in key markets, alongside continued expansion of Apple's ecosystem.

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image for news Apple stock surges as iPhone demand, Mac sales lift outlook
Analysts update Apple stock price target for the next 12 months
AAPL, GOOG
Published: March 23, 2026 by: Finbold
Sentiment: Negative

So far in 2026, Apple (NASDAQ: AAPL) stock has managed to evade the worst of the big tech selloff and might soon see its participation in the artificial intelligence (AI) boom accelerate.

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image for news Analysts update Apple stock price target for the next 12 months
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: March 23, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Options Corner: AAPL Price Target Cut
AAPL
Published: March 23, 2026 by: Schwab Network
Sentiment: Negative

BofA cut its price target on Apple (AAPL) to $320 from $325 as the stock faces a short-term slump. Tom White offers a look into the key levels to watch and gives his explanation as to where shares can experience a rebound.

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image for news Options Corner: AAPL Price Target Cut
AI sets Apple stock price for Q2 2026
AAPL
Published: March 20, 2026 by: Finbold
Sentiment: Neutral

Despite the partnership with Alphabet (NASDAQ: GOOGL) promising greater artificial intelligence (AI) integration for Apple (NASDAQ: AAPL), advanced AI models remain rather bearish for the second quarter (Q2) of 2026 for the technology giant.

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image for news AI sets Apple stock price for Q2 2026
Fidelity's Active Large Cap Growth ETF Continues to Quietly Outpace Passive Rivals from Vanguard and iShares
AAPL, AVGO, BAI, FELG, IWF, MSFT, NVDA, PWB, VUG
Published: March 20, 2026 by: 24/7 Wall Street
Sentiment: Positive

Most large cap growth ETFs hand you a market-cap-weighted slice of the same mega-cap names and call it a day.

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image for news Fidelity's Active Large Cap Growth ETF Continues to Quietly Outpace Passive Rivals from Vanguard and iShares
Apple fends off bid for new Apple Watch import ban at US trade tribunal
AAPL
Published: March 19, 2026 by: Reuters
Sentiment: Positive

A U.S. trade tribunal preliminarily ruled that Apple's current Apple Watches do not infringe patents owned by Masimo , rejecting the medical-monitoring company's bid for ​a renewed import ban on the tech giant's smartwatches.

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image for news Apple fends off bid for new Apple Watch import ban at US trade tribunal
Apple Expands Wearables Portfolio With New AirPods Max: What's Ahead?
AAPL
Published: March 18, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL unveils AirPods Max 2 with stronger ANC and new audio features as wearables sales slip and competition from Alphabet and Garmin heats up.

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image for news Apple Expands Wearables Portfolio With New AirPods Max: What's Ahead?
AAPL Not Running AI Race Paying Off? iPhone & Google Gemini Add Tech Muscle
AAPL, GOOG, GOOGL
Published: March 06, 2026 by: Schwab Network
Sentiment: Positive

Apple's (AAPL) decision to "wait at the finish line" in the AI race is aiding investors' wallets, says @LikeFolio's Landon Swan. While Amazon (AMZN), Alphabet (GOOGL), Microsoft (MSFT), and Meta Platforms (MSFT) are spending hundreds of billions of dollars on CapEx, he says Apple's iPhone and product suite, combined with its Google Gemini partnership, give it enough of a profitability platform.

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image for news AAPL Not Running AI Race Paying Off? iPhone & Google Gemini Add Tech Muscle
‘Apple' Review: Reinvention Incorporated
AAPL
Published: March 06, 2026 by: WSJ
Sentiment: Positive

David Pogue's tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore fruit.

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image for news ‘Apple' Review: Reinvention Incorporated
Alphabet: Apple AI Deal Is The Biggest Blind Spot
AAPL, GOOG, GOOGL
Published: March 06, 2026 by: Seeking Alpha
Sentiment: Positive

Google (GOOGL) remains a 'Strong buy' as it cements its position in generative and real-world AI, despite recent share price stagnation. GOOGL's AI partnerships, notably with Apple and major retailers, and the launch of cost-efficient Gemini models, expand its market reach and validate its innovation strategy. Waymo's valuation surge and rapid geographic expansion underscore Google's leadership in real-world AI, while the core digital advertising business continues generating robust cash flows.

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image for news Alphabet: Apple AI Deal Is The Biggest Blind Spot
Magnificent 7 Stock Report: Apple Leads, NVIDIA Fades, Microsoft Crashes
AAPL
Published: March 05, 2026 by: 24/7 Wall Street
Sentiment: Positive

We're into March, and volatility has returned to markets. Geopolitics aren't helping.

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image for news Magnificent 7 Stock Report: Apple Leads, NVIDIA Fades, Microsoft Crashes
The MacBook Neo Is A Brilliant Move For Apple, But A Worrying Sign For The Economy
AAPL
Published: March 05, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. expands into the budget laptop market with the $599 MacBook Neo, targeting value-conscious and perhaps education-focused consumers. The Neo positions AAPL to challenge Chromebook's dominance in education and attract international and emerging market buyers. AAPL's fundamentals remain strong, with high profitability (~27% margins) and a $66.9B cash position, despite a relatively high ~33x PE ratio.

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image for news The MacBook Neo Is A Brilliant Move For Apple, But A Worrying Sign For The Economy
Apple Sells Cheap Stuff
AAPL
Published: March 05, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Apple (NASDAQ: AAPL | AAPL Price Prediction) has put some cheap products on the market.

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image for news Apple Sells Cheap Stuff
MacBook Neo, iPhone 17e, and everything else Apple announced this week
AAPL
Published: March 04, 2026 by: TechCrunch
Sentiment: Positive

From a budget-friendly MacBook to a new iPhone, Apple announced a series of new products this week.

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image for news MacBook Neo, iPhone 17e, and everything else Apple announced this week
Everything you need to know about Apple's 'big week' of product launches
AAPL
Published: March 04, 2026 by: TechXplore
Sentiment: Positive

Apple CEO Tim Cook promised a "big week" of product announcements has seen the introduction of a new budget-friendly iPhone trim, an entry-level Macbook tier, updated iPad Air models, refreshed monitors and higher-end chipsets. All of which was on display at hands-on media events held Wednesday in New York, London and Shanghai.

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image for news Everything you need to know about Apple's 'big week' of product launches
Budget iPhone 17e to Boost Apple Revenues? ETFs to Consider
AAPL
Published: March 04, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple's new $599 iPhone 17e targets price-sensitive buyers, fueling iPhone momentum and potentially lifting Apple-heavy tech ETFs.

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image for news Budget iPhone 17e to Boost Apple Revenues? ETFs to Consider
Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch
AAPL
Published: March 04, 2026 by: WSJ
Sentiment: Positive

Leveraging its supply-chain might, the iPhone giant is making a play for more share in cheaper phone and laptop categories.

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image for news Apple Uses Low Prices to Attack Rivals During Memory-Chip Crunch
Apple Expands Mac Portfolio With New Devices: Can They Revive Growth?
AAPL
Published: March 04, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL unveils MacBook Air and Pro with new M5 chips and AI gains as Mac sales slip and competition from Lenovo, HP and Dell intensifies.

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image for news Apple Expands Mac Portfolio With New Devices: Can They Revive Growth?
Apple expands into market for budget laptops with $599 MacBook Neo
AAPL
Published: March 04, 2026 by: Market Watch
Sentiment: Positive

Apple debuted its newest — and cheapest — MacBook on Wednesday, finishing a three-day stretch of new hardware announcements that also featured a new iPhone 17e, iPad Air, MacBook Pro and MacBook Air.

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image for news Apple expands into market for budget laptops with $599 MacBook Neo

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.