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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.1106
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3809379709100.0
- FreeCF/Share 6.4541
- PFCF 39.6051
- PE 38.5316
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
| Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
MoffettNathanson founder: Here's what's next for Apple
Published: September 19, 2025 by: CNBC Television
Sentiment: Neutral
Craig Moffett, MoffettNathanson founder and senior managing director, joins CNBC's 'Power Lunch' to discuss outlooks on Apple, what risks might remain for the company, and much more.
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AAPL iPhone 17: Worth the Hype?
Published: September 19, 2025 by: Schwab Network
Sentiment: Positive
As iPhone 17 hits the shelves, Diane King Hall saw lines down the block filled with fans waiting to buy the latest model. William Kerwin says there's "a lot of excitement" around the new iPhone models including Air, but adds that the updates were "evolutionary" not "revolutionary.
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Top Stock Movers Now: Apple, FedEx, Lennar, and More
Published: September 19, 2025 by: Investopedia
Sentiment: Positive
The Dow, S&P 500, and Nasdaq edged higher Friday afternoon, leaving them on track to close the week at new highs.
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Trade Tracker: Kevin Simpson says he loves Apple
Published: September 19, 2025 by: CNBC Television
Sentiment: Positive
Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's 'Halftime Report' to detail his latest trade on Apple. The Investment Committee debate how to trade the stock.
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Apple CEO Tim Cook says new iPhone price hikes not linked to tariffs
Published: September 19, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) CEO Tim Cook has clarified that recent price increases on the company's latest iPhone models are not related to tariffs imposed by the Trump administration. Speaking to CNBC from Apple's Fifth Avenue store in New York City, Cook said, “There's no increase for tariffs in the prices to be totally clear,” as the iPhone 17 launched in stores worldwide.
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Apple CEO Tim Cook says iPhone price hikes are not tied to tariffs
Published: September 19, 2025 by: CNBC
Sentiment: Neutral
Apple CEO Tim Cook told CNBC that the latest price hikes on some iPhone models aren't related to tariffs. The comments came as Apple's newest iPhones hit store shelves worldwide.
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OpenAI taps Apple supplier to make AI device, the Information reports
Published: September 19, 2025 by: Reuters
Sentiment: Positive
OpenAI has signed a deal with Apple device assembler, Luxshare , to make a consumer device, the Information reported on Friday, citing people familiar with the matter.
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Apple Stock Rises as iPhone 17 Goes on Sale. Investors, Though, Await Something Else.
Published: September 19, 2025 by: Barrons
Sentiment: Positive
Some new features have arrived with the release of Apple's latest operating system, but one piece is missing.
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Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
Published: September 18, 2025 by: Seeking Alpha
Sentiment: Positive
Apple hasn't been an easy stock to own this year, and the launch event this week didn't make it any easier, with the stock dipping 3% on Wednesday. Having said that, we see green shoots for what's to come: third-party AI integration and foldable smartphones, of which the iPhone Air is the base case. The current lineup has a solid innovation-to-price ratio, in our opinion, one that'll bode well in a more favorable interest rate environment.
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Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
Published: September 18, 2025 by: MarketBeat
Sentiment: Neutral
During the first half of September, tech giant Apple NASDAQ: AAPL made multiple key product and software announcements. Of course, the most talked about is its latest iPhone lineup on Sept.
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iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
Published: September 17, 2025 by: Schwab Network
Sentiment: Neutral
After Apple's (AAPL) "Awe Dropping" event left investors and market experts largely disappointed on the lack of A.I. commentary, Marley Kayden notes a more mixed picture when it comes to iPhone 17 pre-orders.
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Apple's Crippled China Sales
Published: September 17, 2025 by: 24/7 Wall Street
Sentiment: Negative
According to tech research firm Counterpoint, the sales of Apple Inc. (NASDAQ: AAPL) iPhones in China fell 6% in the first eight weeks of the third quarter.
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Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
Published: September 17, 2025 by: Investopedia
Sentiment: Positive
The Magnificent Seven is living up to its name this year, with one glaring exception.
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Apple's iPhone 17 Rollout Tanked the Stock. Time to Buy the Dip?
Published: September 16, 2025 by: The Motley Fool
Sentiment: Neutral
The market was unimpressed by Apple's (AAPL 0.64%) product rollout on Tuesday.
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Apple CEO Tim Cook: Tariffs are a motivating factor for any business right now
Published: September 16, 2025 by: CNBC Television
Sentiment: Neutral
Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.
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We were working to come up with more ways to bring manufacturing into the U.S.: Apple CEO Tim Cook
Published: September 16, 2025 by: CNBC Television
Sentiment: Positive
Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.
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Apple Vs. Alphabet: Valuation And Growth Make Alphabet The Superior Choice
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Neutral
Alphabet Inc. offers a superior risk-reward profile over Apple Inc. due to its lower valuation and stronger growth metrics, despite AAPL's wider economic moat. GOOG's P/E and Price/Sales Ratios are significantly lower than Apple's, while its EPS and EBIT growth rates outpace AAPL's. Both companies have strong profitability and competitive advantages, but GOOG's financial health and lower debt make it a slightly less risky investment.
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Apple could reap big gains from on-device AI, says Bernstein analyst
Published: September 16, 2025 by: Invezz
Sentiment: Positive
Apple Inc. (NASDAQ: AAPL) may emerge as one of the largest beneficiaries of on-device artificial intelligence (AI) in the months ahead, according to Bernstein analyst Mark Newman.
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Google's Gemini tops Apple's App Store, snagging lead spot from ChatGPT
Published: September 16, 2025 by: CNBC
Sentiment: Positive
Google's Gemini app is now the top-ranked free app in Apple's App Store, taking the lead spot from OpenAI's ChatGPT. Gemini's recent updates include a viral photo editing tool called Nano Banana, and Google saw peak traffic to the app over the weekend.
Read More
Apple vs. HP: Which Stock Has an Edge as AI PC Sales Accelerate?
Published: September 16, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple AAPL and HP HPQ are well-known personal computer (PC) makers in a market that is expected to see year-over-year shipment growth of more than 4.1% in 2025, per IDC. Meanwhile, U.S. shipment growth is expected to be 1.7% to hit 70.4 million in 2025, per Canalys, with commercial expected to increase 6.3%.
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Here's how Apple's stock could transform from AI laggard into a big winner
Published: September 16, 2025 by: Market Watch
Sentiment: Positive
Hardware providers like Apple are poised to become ‘key winners' of the AI revolution, according to Bernstein.
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WSJ's Tim Higgins: Apple is facing a situation similar to the one Microsoft faced a generation ago
Published: September 16, 2025 by: CNBC Television
Sentiment: Negative
Tim Higgins, The Wall Street Journal business columnist and ‘iWar' author, joins 'Squawk Box' to discuss the legal and regulatory challenges facing Apple's App Store, how the court fights could become a big distraction for the tech giant, impact of Apple's legal battles on the company's AI development, and more.
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GOOG, AAPL and MSFT Forecast – Major Tech Stocks Looking to Rally
Published: September 16, 2025 by: FXEmpire
Sentiment: Positive
The three stocks in this article all share the same potential for continued upward momentum. At this point, traders are looking to jump back into the AI trade and the overall tech trade as well.
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Addigy, Disruptive Apple MDM Pioneer, Accelerates Momentum With Expanded Leadership Team
Published: September 16, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Tech & channel veterans Chris Rudnick and Dan Sauritch join Apple MDM leader, heading GTM to support high demand for device management & security.
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Apple Focuses on Design, Another AI Executive Leaves
Published: September 15, 2025 by: Bloomberg Technology
Sentiment: Neutral
The Apple executive in charge of Siri has left the company according to sources. The iPhone maker meanwhile has been focusing on its design roots as it touts the new iPhone 17 lineup.
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Qualcomm's Great Escape: Diversifying Beyond Apple Dependency
Published: September 15, 2025 by: Seeking Alpha
Sentiment: Positive
Qualcomm is well-positioned for long-term growth, driven by 5G, automotive, and IoT diversification beyond its traditional handset business. QCOM's strategic partnerships, especially with Xiaomi and expansion into RFIC and AI/IoT, offset risks from the impending end of its Apple contract. Despite competition from MediaTek, QCOM's financials remain robust, with stable margins and a forward valuation suggesting a 29.5% upside to $205.84.
Read More
3 stocks to buy on the next market pullback
Published: September 15, 2025 by: The Street
Sentiment: Neutral
Here are the top picks to scoop up if stocks take a dip. Transcript: CAROLINE WOODS: OK, so it could be a bumpy ride to 6600.
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Apple's TV+ Business Gets a Boost With 22 Emmy Wins: What's Ahead?
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple TV+ shines with a record 22 Emmy wins and strong subscriber growth, boosting AAPL's Services revenue momentum.
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Apple Delays Release of New iPhone Air in Mainland China
Published: September 12, 2025 by: Bloomberg Technology
Sentiment: Negative
Apple delayed the launch of its iPhone Air in mainland China, citing regulatory approval issues, in a setback for a high-profile new product. Bloomberg's Mark Gurman joins Caroline Hyde with the details on "Bloomberg Tech.
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Apple iPhone 17 pre-orders strong, China delay seen as temporary setback by analysts
Published: September 12, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is seeing strong early demand for its newly unveiled iPhone 17 lineup, according to analysts at Wedbush, who reiterated their ‘Outperform' rating and $270 price target on the stock. Shares traded hands at $233 on Friday afternoon.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000