Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

Automate Your Wheel Strategy on AAPL

With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 44.5405
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2963561436000.0
  • FreeCF/Share 6.5683
  • PFCF 30.0912
  • PE 30.5787
  • Debt/Assets 0.2964
  • DivYield 0.0051
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple WWDC: Here are the changes to expect
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral

Brian White, Monness Crespi, Hardt analyst, joins 'Squawk on the Street' to discuss White's expectations for Apple's WWDC, if White is a buyer of Apple's stock and much more.

Read More
image for news Apple WWDC: Here are the changes to expect
Powers: AAPL WWDC Expectations "Higher Than Apple Would Like Them to Be"
AAPL
Published: June 09, 2025 by: Schwab Network
Sentiment: Negative

Paul Powers believes Apple's (AAPL) WWDC will be a disappointment for investors looking for an A.I. rollout timeline.

Read More
image for news Powers: AAPL WWDC Expectations "Higher Than Apple Would Like Them to Be"
What to Expect From Apple WWDC
AAPL
Published: June 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Apple Inc.'s Worldwide Developers Conference will focus on design and productivity enhancements for its long-established operating system franchises with little to assuage fears that the iPhone maker is a laggard in AI. Caroline Hyde has a preview on Bloomberg Television.

Read More
image for news What to Expect From Apple WWDC
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Trade Talks In London; Apple Takes Center Stage With WWDC
AAPL
Published: June 09, 2025 by: Forbes
Sentiment: Positive

Key Takeaways

Read More
image for news Trade Talks In London; Apple Takes Center Stage With WWDC
Tariffs & AAPL Lead Market Focus Today, TSLA & Inflation Later This Week
AAPL, TSLA
Published: June 09, 2025 by: Schwab Network
Sentiment: Neutral

Members of the Trump administration are meeting with Chinese delegates in London today to discuss the future of tariffs. Kevin Hincks reports from the @CboeGlobalMarkets and goes over the common ground the U.S. and China aim to uncover in this meeting.

Read More
image for news Tariffs & AAPL Lead Market Focus Today, TSLA & Inflation Later This Week
Apple's Big Developers Event Kicks Off Monday—What You Need To Know
AAPL, GOOGL
Published: June 06, 2025 by: Investopedia
Sentiment: Negative

Apple's (AAPL) annual Worldwide Developers Conference kicks off Monday, when CEO Tim Cook will get a chance to shift the narrative for the iPhone maker as worries about tariffs and AI feature delays have weighed on the company's stock this year.

Read More
image for news Apple's Big Developers Event Kicks Off Monday—What You Need To Know
Apple's WWDC is a prove it moment, says Wells Fargo's Aaron Rakers
AAPL
Published: June 06, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach and Aaron Rakers, Wells Fargo senior analyst, join 'The Exchange' to discuss what investors want from Apple WWDC and his expectations to come out of the event.

Read More
image for news Apple's WWDC is a prove it moment, says Wells Fargo's Aaron Rakers
Apple Faces Mounting Challenges as Stock Slumps
AAPL
Published: June 06, 2025 by: PYMNTS
Sentiment: Negative

As Apple heads into its annual developers conference this coming week, it is facing a slew of problems that has led to a stock price slide of 20% this year thus far, the worst performance since at least 2010.

Read More
image for news Apple Faces Mounting Challenges as Stock Slumps
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 06, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext. 7980.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
AAPL
Published: June 06, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) is one of the Magnificent 7 tech stocks and the first U.S.

Read More
image for news Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event

Read More
image for news Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift

Read More
image for news Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
At WWDC, Apple's AI strategy comes into question
AAPL
Published: June 06, 2025 by: CNBC
Sentiment: Negative

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said Apple services chief Eddy Cue in court last month, adding that AI was a "huge technological shift.

Read More
image for news At WWDC, Apple's AI strategy comes into question
Apple's Growing List of Problems Clouds AI Reboot
AAPL
Published: June 06, 2025 by: WSJ
Sentiment: Negative

Artificial-intelligence troubles, as well as tariffs, Google payments and App Store fees, weigh down the stock ahead of the WWDC.

Read More
image for news Apple's Growing List of Problems Clouds AI Reboot
Court denies Apple's request to pause ruling on App Store payment fees
AAPL
Published: June 06, 2025 by: TechCrunch
Sentiment: Negative

A U.S. court denied Apple a stay on a ruling that requires the company to stop charging developers for payments made outside the App Store through links in apps.

Read More
image for news Court denies Apple's request to pause ruling on App Store payment fees
Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
AAPL
Published: June 05, 2025 by: Business Insider
Sentiment: Positive

Epic Games CEO Tim Sweeney celebrated his court victory against Apple this week. Sweeney was locked in a yearslong court battle with Apple over its App Store fees.

Read More
image for news Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
Apple loses appeal in Epic Games antitrust battle
AAPL
Published: June 05, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) has suffered a setback in its long-running antitrust despite with Epic Games after a US judge rejected the iPhone maker's emergency request to delay a federal court order requiring sweeping changes to its App Store operations. The June 4 ruling in the US Court of Appeals for the Ninth Circuit upholds an earlier decision by US District Judge Yvonne Gonzalez Rogers, who found Apple in contempt of court for violating a 2021 injunction that required the company to allow app developers to direct users to alternative payment methods outside of the App Store.

Read More
image for news Apple loses appeal in Epic Games antitrust battle
How to watch Apple's WWDC 2025 keynote
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Neutral

Apple is hosting its 2025 Worldwide Developers Conference starting Monday, with the keynote scheduled for Monday at 10 a.m. PT / 1 p.m.

Read More
image for news How to watch Apple's WWDC 2025 keynote
Apple has 2 problems: 1 is urgent & 1 is important
AAPL
Published: June 05, 2025 by: Yahoo Finance
Sentiment: Negative

Ahead of Apple's (AAPL) 2025 Worldwide Developers Conference kicking off this Monday, June 9, Needham analysts downgraded the iPhone maker from a Buy rating to Hold while removing its price target on the tech stock. Needham & Company senior media and internet analyst Laura Martin — the analyst behind the call — examines several of Apple's biggest problems as it faces pressures in China's consumer market and the team-up between OpenAI and former Apple designer Jony Ive.

Read More
image for news Apple has 2 problems: 1 is urgent & 1 is important
Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Positive

Ahead of its Worldwide Developer Conference on June 9, Apple on Thursday offered a new update on its global App Store business, sharing that developers generated $1.3 trillion in billings and sales in 2024. The company stressed that 90% of those billings and sales did not involve paying Apple a commission.

Read More
image for news Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 05, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
AAPL, MSFT
Published: June 05, 2025 by: Market Watch
Sentiment: Negative

Apple hasn't spent enough on AI infrastructure and risks falling behind as rivals get more creative with their devices.

Read More
image for news Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
Apple gives Tata India iPhone repair business as partnership expands, sources say
AAPL
Published: June 05, 2025 by: Reuters
Sentiment: Positive

Apple has brought in Tata Group to handle repairs for iPhones and MacBook devices in its fast-growing Indian market, signalling the Indian conglomerate's deepening role in the U.S. tech giant's supply chain, two people familiar with the matter said.

Read More
image for news Apple gives Tata India iPhone repair business as partnership expands, sources say
Needham's Laura Martin breaks down downgrading Apple to hold
AAPL
Published: June 04, 2025 by: CNBC Television
Sentiment: Neutral

Laura Martin, Needham and Company senior internet and media analyst, joins 'The Exchange' to discuss Needham's downgrade of Apple to a hold.

Read More
image for news Needham's Laura Martin breaks down downgrading Apple to hold
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at newaction@pomlaw.com or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple's stock has been in a slump — and these analysts don't see an easy way out
AAPL
Published: June 04, 2025 by: Market Watch
Sentiment: Negative

Needham analysts say the stock looks pricey, while Apple faces growing threats from its tech rivals.

Read More
image for news Apple's stock has been in a slump — and these analysts don't see an easy way out
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
AAPL
Published: June 04, 2025 by: Invezz
Sentiment: Negative

Apple Inc. extended its slide in early trading on Wednesday, after investment firm Needham became the latest to downgrade the stock, citing intensifying concerns over the company's growth trajectory, position in the artificial intelligence race, and geopolitical headwinds. Shares of the iPhone maker fell 0.6% in premarket trading.

Read More
image for news Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL
AAPL, MSFT
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

Companies with strong cash-generating abilities are great targets, as they have the ability to fuel growth, pay out dividends, and easily wipe out debt.

Read More
image for news These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.