Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple and SpaceX clash over satellite spectrum rights: report
AAPL
Published: March 31, 2025 by: Proactive Investors
Sentiment: Negative

A dispute between Apple Inc (NASDAQ:AAPL, ETR:APC) and Space X over satellite communication technology and spectrum rights is escalating, according to a Wall Street Journal report. iPhone-maker Apple has invested significantly in satellite technology through its partnership with Globalstar, allocating $1.5 billion to enhance satellite-based features like Emergency SOS and Messages via satellite, providing connectivity in areas lacking cell service.

Read More
image for news Apple and SpaceX clash over satellite spectrum rights: report
RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, COOP
Published: March 31, 2025 by: Schwab Network
Sentiment: Neutral

Rocket Companies (RKT) expands its reach in the real estate market. Jenny Horne talks about the company's acquisition of Mr.

Read More
image for news RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
AAPL, AMZN, GOOG, GOOGL
Published: March 31, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this article, Apple, Amazon, and Google, all look as if they are going to struggle in general, as the market continues to look very risk adverse, and there is nothing out there that suggests that this is going to change quickly.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
AAPL
Published: March 27, 2025 by: The Motley Fool
Sentiment: Neutral

There's no denying it. Apple (AAPL 0.10%) was not only late to the artificial intelligence party, but it has struggled to catch up.

Read More
image for news Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 27, 2025 by: Zacks Investment Research
Sentiment: Positive

The “Magnificent Seven” group consisting of Tesla TSLA, NVIDIA NVDA, Alphabet GOOGL, Microsoft MSFT, Amazon AMZN, Apple AAPL and Meta META is showing signs of a rebound lately as evident from 3.3% uptick on March 24, 2025. The group was heavily beaten-down over the past month.

Read More
image for news Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
Turkish competition board opens probe into Apple, other companies
AAPL
Published: March 27, 2025 by: Reuters
Sentiment: Negative

The Turkish Competition Board said on Thursday it had decided to open an investigation into Apple , Destek Bilisim, Easycep Bilisim, Getmobil Technology and HB Bilisim regarding whether they intervened in the sales prices of resellers.

Read More
image for news Turkish competition board opens probe into Apple, other companies
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
AAPL, AMZN, ARCC, BAC, BBSEY, BEP, BHP, BLK, BTI, CNQ, GOOG, GOOGL, HDV, JNJ, JPM, KO, LIN, MA, MAIN, MO, MSFT, NEE, NKE, O, PBR
Published: March 26, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Income Accelerator Portfolio focuses on financially healthy companies with strong balance sheets, aiming to generate sustainable dividend income and reduce portfolio volatility. Recent additions like Canadian Natural Resources and NextEra Energy enhance dividend growth potential and diversify sector allocation, reducing Financials Sector concentration. The portfolio boasts a Weighted Average Dividend Yield [FWD] of 3.98% and a 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.82%, ensuring attractive income and growth.

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image for news Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
Utah governor signs online child safety law requiring Apple, Google to verify user ages
AAPL, GOOG, GOOGL
Published: March 26, 2025 by: CNBC
Sentiment: Neutral

Utah's App Store Accountability Act is the first of its kind in the nation and represents a significant shift in how user ages are verified online. The law says it is the responsibility of mobile app stores to verify ages — putting the onus on Apple and Google, instead of individual apps like Instagram, Snapchat and X, to do age checks.

Read More
image for news Utah governor signs online child safety law requiring Apple, Google to verify user ages
Apple reportedly buying Nvidia servers: Here's what you need to know
AAPL, NVDA
Published: March 26, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple reportedly buying Nvidia servers: Here's what you need to know
Apple says Indonesia iPhone sales ban ends in April
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Tech giant Apple announced on Wednesday the iPhone 16 will be available in Indonesia from next month, indicating the sales ban in Southeast Asia's biggest economy had been lifted.

Read More
image for news Apple says Indonesia iPhone sales ban ends in April
Apple says iPhone 16 series to be available in Indonesia from April 11
AAPL
Published: March 26, 2025 by: Reuters
Sentiment: Positive

Apple's iPhone 16 series will be available in Indonesia from April 11, it said on Wednesday, after Jakarta lifted a ban on its sale following the company's more than $300 million investment plan.

Read More
image for news Apple says iPhone 16 series to be available in Indonesia from April 11
Apple boss hails 'next generation of developers' on China visit
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Apple boss Tim Cook on Wednesday praised "the next generation of developers" during a visit to a technology hub in eastern China, as the US tech giant battles to stay relevant in the country's vast consumer market.

Read More
image for news Apple boss hails 'next generation of developers' on China visit
Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
AAPL, AMD, GOOG, GOOGL
Published: March 26, 2025 by: The Motley Fool
Sentiment: Positive

The Nasdaq Composite is down 9.1% this year and back on Monday morning it was still trading in correction territory. Several stocks have been bouncing back, but there are still some intriguing buys available right now that may set you up for some strong returns in the future.

Read More
image for news Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
AAPL
Published: March 25, 2025 by: CNBC International TV
Sentiment: Positive

Daniel Flax, senior research analyst at Neuberger Berman, says the Chinese technology landscape "remains very vibrant, even as the economy there remains challenged from a growth perspective."

Read More
image for news 'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
Market Navigator: Time to step back from Apple?
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

Tony Zhang, OptionsPlay chief strategist, joins 'Power Lunch' to discuss whether it's a good time to step back from Apple.

Read More
image for news Market Navigator: Time to step back from Apple?
Apple's dwindling China business: Here's what you need to know
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach joins ‘Halftime Report' to discuss the latest news on Apple's China business as Tim Cook visits the China Development Forum.

Read More
image for news Apple's dwindling China business: Here's what you need to know
Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
AAPL, MSFT
Published: March 25, 2025 by: Schwab Network
Sentiment: Positive

Alex Coffey is back for Daily Trader from @CboeGlobalMarkets. He's got his eyes on a pair of example options trades in Microsoft (MSFT) and Apple (AAPL).

Read More
image for news Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
4 Tech Stocks Penetrating the Health and Fitness Wearables Market
AAPL, GOOGL, GRMN, META
Published: March 25, 2025 by: Zacks Investment Research
Sentiment: Neutral

Let's take a look at four tech stocks, AAPL, GOOGL, GRMN and META, which are penetrating the Health and Fitness Wearables Market.

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image for news 4 Tech Stocks Penetrating the Health and Fitness Wearables Market
The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach with Gil Luria, D.A. Davidson analyst, join 'Squawk on the Street' to discuss the Apple trade and Tim Cook's visit to China.

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image for news The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
AAPL, AMZN, GOOG, GOOGL
Published: March 25, 2025 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look as if they are trying to stabilize after a big move higher. At this point in time, the outlook is a bit mixed, but it also looks as if they are trying to recover much of the losses we have seen.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
AAPL, AXP, BAC, BRK-A, BRK-B
Published: March 25, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett would probably say Berkshire Hathaway's (BRK.A 0.90%) (BRK.B 0.84%) portfolio is highly diversified. It currently owns 44 different publicly traded stocks.

Read More
image for news Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 24, 2025 by: CNBC
Sentiment: Positive

Morgan Stanley CIO Mike Wilson contends the recent market weakness "has nothing to do with tariffs."

Read More
image for news Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
Apple Joins AI Data Center Race After Siri Mess
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple reportedly is in the process of placing orders for about $1 billion in Nvidia GB300 NVL72 systems for an AI data center. The post Apple Joins AI Data Center Race After Siri Mess appeared first on Investor's Business Daily.

Read More
image for news Apple Joins AI Data Center Race After Siri Mess
Apple iPhone Owners Are Postponing Upgrades, Survey Shows
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple iPhone owners are waiting longer to upgrade their handsets, according to a new study. And that is a negative for Apple stock.

Read More
image for news Apple iPhone Owners Are Postponing Upgrades, Survey Shows
SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
AAPL
Published: March 24, 2025 by: CNBC Television
Sentiment: Negative

Jack Hidary, SandboxAQ CEO, discusses the latest in the changing AI landscape.

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image for news SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
Apple is welcome to expand investment in China, commerce minister tells CEO
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

China's commerce minister told Apple CEO Tim Cook on Monday that the company is welcome to expand investment in the country, a ministry statement showed.

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image for news Apple is welcome to expand investment in China, commerce minister tells CEO
Are Apple's glory days over? Analyzing the signs
AAPL
Published: March 24, 2025 by: Invezz
Sentiment: Positive

Apple Intelligence has quickly become a case study in how even the world's most valuable company can stumble in a fast-moving technology race. When the company announced its new AI rollout in 2024, Siri's upgrade was central to the hype.

Read More
image for news Are Apple's glory days over? Analyzing the signs
Apple's missteps highlight risks of AI producing automated headlines, researcher says
AAPL
Published: March 24, 2025 by: TechXplore
Sentiment: Negative

"Luigi Mangione shoots himself," read the BBC News headline.

Read More
image for news Apple's missteps highlight risks of AI producing automated headlines, researcher says

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.