Apple Inc. (AAPL)

US — Technology Sector
Peers: AXIL  TBCH  RIME  UEIC  FOXX  WLDS  GPRO  WTO  MSN  FEBO 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 60.8974
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3992064910000.0
  • FreeCF/Share 6.4541
  • PFCF 41.5045
  • PE 40.3795
  • Debt/Assets 0.3068
  • DivYield 0.0038
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Robert W. Baird -- Outperform $230 $280 Oct. 28, 2025
Reiterated AAPL Goldman -- Buy $266 $279 Oct. 21, 2025
Reiterated AAPL Wells Fargo -- Overweight $245 $290 Oct. 21, 2025
Upgrade AAPL Loop Capital Hold Buy -- $315 Oct. 20, 2025
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025

News

Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL
Published: February 24, 2025 by: PYMNTS
Sentiment: Positive

Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers to support Apple Intelligence, the company's artificial intelligence (AI) system.

Read More
image for news Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
AAPL
Published: February 24, 2025 by: Schwab Network
Sentiment: Positive

Substantial investment totals into the A.I. space headline early Monday movers: Apple (AAPL) and Alibaba (BABA).

Read More
image for news AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
Apple to Hire 20,000 in US, Invest $500 Billion
AAPL
Published: February 24, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple says it will hire 20,000 new workers and produce AI servers in the United States. Plans also include spending $500 billion domestically over the next four years as it seeks relief from President Donald Trump's tariffs on good imported from China.

Read More
image for news Apple to Hire 20,000 in US, Invest $500 Billion
Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
AAPL
Published: February 24, 2025 by: Forbes
Sentiment: Positive

Apple on Monday announced the company will invest more than $500 billion in the U.S. over the next four years, including plans to build a new factory and hire 20,000 people in the country, just days after the iPhone maker's CEO Tim Cook met with President Donald Trump.

Read More
image for news Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
Forget Stargate. Apple now has its own $500 billion investment plan.
AAPL
Published: February 24, 2025 by: Market Watch
Sentiment: Positive

Apple is matching the amount of the Stargate AI joint venture — and building goodwill with the new administration in a familiar approach.

Read More
image for news Forget Stargate. Apple now has its own $500 billion investment plan.
Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

Axios co-founder Mike Allen joins 'Squawk Box' to discuss news of Apple's plans to build an AI server factory in Texas by 2026 with Foxconn, Elon Musk's productivity purge, and more.

Read More
image for news Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
Apple plans to add 20,000 US jobs over the next 4 years
AAPL
Published: February 24, 2025 by: Business Insider
Sentiment: Positive

Apple has said it plans to hire about 20,000 people over the next four years as part of a $500 billion US investment commitment. The package will cover initiatives focusing on AI, skills development, and manufacturing, the tech giant said Monday.

Read More
image for news Apple plans to add 20,000 US jobs over the next 4 years
Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
AAPL, PLTR, WMT
Published: February 21, 2025 by: Schwab Network
Sentiment: Negative

Mass selling action on Friday plunged markets into the red on a shortened holiday week, with the RUT now in negative territory for 2025. Palantir (PLTR) shed a piece of its gargantuan rally as the Trump administration eyes defense budget cuts.

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image for news Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
AAPL
Published: February 21, 2025 by: Skynews
Sentiment: Negative

Apple's decision to withdraw its most secure cloud storage service from the UK is just the latest turning point in a battle that has been rumbling on between US tech companies and successive British governments for some time.

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image for news Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
AAPL
Published: February 21, 2025 by: Benzinga
Sentiment: Positive

Warren Buffett will unveil the newest Berkshire Hathaway Inc BRK BRK shareholder letter Saturday, after once again beating the S&P 500 in 2024.

Read More
image for news Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
Trump: Tim Cook will invest billions in America to avoid tariffs
AAPL
Published: February 21, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Megan Cassella, joins 'Power Lunch' to discuss Trump's conversation with Apple CEO Tim Cook.

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image for news Trump: Tim Cook will invest billions in America to avoid tariffs
Apple Pulls iPhone Security Feature in UK
AAPL
Published: February 21, 2025 by: NYTimes
Sentiment: Negative

Law enforcement in the country was pressuring the company to create a tool that would act like a backdoor into customers' data.

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image for news Apple Pulls iPhone Security Feature in UK
Apple says halting data protection tool for UK users
AAPL
Published: February 21, 2025 by: TechXplore
Sentiment: Negative

Apple said on Friday it could no longer offer full end-to-end encryption for British customers and iPhone users, following US media reports the UK government had asked for global data access.

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image for news Apple says halting data protection tool for UK users
Apple pulls iCloud end-to-end encryption feature for UK users after government demanded backdoor
AAPL
Published: February 21, 2025 by: TechCrunch
Sentiment: Negative

Apple confirmed Friday that it “can no longer” offer a security feature that allows users in the United Kingdom to encrypt their iCloud data.

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image for news Apple pulls iCloud end-to-end encryption feature for UK users after government demanded backdoor
60% of Warren Buffett's $299 Billion Portfolio at Berkshire Hathaway Is Invested in These 4 Magnificent Stocks
AAPL, AXP, BAC, KO
Published: February 21, 2025 by: The Motley Fool
Sentiment: Neutral

The amount of data available to investors on Wall Street can sometimes be overwhelming. A relatively constant stream of earnings reports and economic data releases can make it easy for something important to fall through the cracks.

Read More
image for news 60% of Warren Buffett's $299 Billion Portfolio at Berkshire Hathaway Is Invested in These 4 Magnificent Stocks
AAPL iPhone 16e Built for A.I., Weighing Headwinds v.
AAPL
Published: February 20, 2025 by: Schwab Network
Sentiment: Positive

Daniel Rubino returns to Market on Close to break down everything around the iPhone 16e. The new model is one Apple (AAPL) says will support Apple Intelligence, though Daniel is worried about other cutbacks that come with a more budget-friendly price tag.

Read More
image for news AAPL iPhone 16e Built for A.I., Weighing Headwinds v.
Can the Latest iPhone 16e Push the Apple Stock Higher in 2025?
AAPL
Published: February 20, 2025 by: Zacks Investment Research
Sentiment: Neutral

Although AAPL's AI push and growing Services business are positives, stretched valuation and China headwinds are concerning in 2025.

Read More
image for news Can the Latest iPhone 16e Push the Apple Stock Higher in 2025?
Better economic costs all the way around for Apple's new iPhone 16E, says Needham's Laura Martin
AAPL
Published: February 19, 2025 by: CNBC Television
Sentiment: Positive

Laura Martin, Needham senior analyst, joins 'Closing Bell Overtime' to talk Apple releasing the iPhone 16E.

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image for news Better economic costs all the way around for Apple's new iPhone 16E, says Needham's Laura Martin
Apple unveils new low-cost iPhone to replace SE
AAPL
Published: February 19, 2025 by: The Street
Sentiment: Positive

Apple is releasing a new low-end iPhone to replace the aging iPhone SE. Transcript: Conway Gittens: Details are out for the newest member of the iPhone family.

Read More
image for news Apple unveils new low-cost iPhone to replace SE
Apple's New iPhone 16E Launch Could Be Its Most Important in 2025
AAPL
Published: February 19, 2025 by: CNET
Sentiment: Positive

Commentary: Apple's often-neglected entry level iPhone is getting a refresh just as new phone buyers could use one, despite a notable price increase from the iPhone SE.

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image for news Apple's New iPhone 16E Launch Could Be Its Most Important in 2025
Apple unveils more affordable iPhone 16E
AAPL
Published: February 19, 2025 by: Yahoo Finance
Sentiment: Positive

Apple has finally taken the wraps off of its newest iPhone. Dubbed the iPhone 16e, the new smartphone is a lower cost model, costing $599.

Read More
image for news Apple unveils more affordable iPhone 16E
Apple unveils a souped-up and more expensive version of its lowest priced iPhone
AAPL
Published: February 19, 2025 by: TechXplore
Sentiment: Positive

Apple has released a sleeker and more expensive version of its lowest priced iPhone in an attempt to widen the audience for a bundle of artificial intelligence technology that the company has been hoping will revive demand for its most profitable product lineup.

Read More
image for news Apple unveils a souped-up and more expensive version of its lowest priced iPhone
Apple Announces Lower-Cost iPhone Launching This Month
AAPL
Published: February 19, 2025 by: Forbes
Sentiment: Positive

Apple announced Wednesday a new addition to its iPhone 16 series, debuting the iPhone 16e to customers, who will soon be able to pre-order the lower-cost model that includes some of the bells and whistles of Apple's latest iPhone lineup.

Read More
image for news Apple Announces Lower-Cost iPhone Launching This Month
Apple launches more affordable AI-powered iPhone 16e
AAPL
Published: February 19, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled the iPhone 16e, a new and more affordable addition to its iPhone 16 lineup. The phone includes the A18 chip, Apple's AI offering Apple Intelligence and a 48MP 2-in-1 camera system.

Read More
image for news Apple launches more affordable AI-powered iPhone 16e
Apple Launches Cheaper iPhone 16e With AI Capabilities
AAPL
Published: February 19, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) on Wednesday unveiled the iPhone 16e, a lower-cost version of the iPhone 16 that comes equipped with Apple Intelligence tools.

Read More
image for news Apple Launches Cheaper iPhone 16e With AI Capabilities
Apple's new $599 iPhone with AI is the Hail Mary it needs
AAPL
Published: February 19, 2025 by: Business Insider
Sentiment: Positive

Apple launched the new iPhone 16e on Wednesday. It offers the company's new Apple Intelligence technology and costs $599.

Read More
image for news Apple's new $599 iPhone with AI is the Hail Mary it needs
Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
AAPL
Published: February 19, 2025 by: PYMNTS
Sentiment: Positive

Apple debuted its lower-cost smartphone, the iPhone 16e, Wednesday (Feb. 19), saying the product's price starts at $599.

Read More
image for news Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
Apple may have to raise prices of the iPhone to offset tariffs, says BofA
AAPL
Published: February 19, 2025 by: Market Watch
Sentiment: Negative

Here's what the impacts of tariffs could be to Apple.

Read More
image for news Apple may have to raise prices of the iPhone to offset tariffs, says BofA
Apple to launch new lower-price iPhone at $429 as it faces stiff Chinese competition
AAPL
Published: February 19, 2025 by: New York Post
Sentiment: Positive

The tech giant is expected to introduce a new version of its iPhone SE, a somewhat more outdated smartphone that starts at just $429 on its website.

Read More
image for news Apple to launch new lower-price iPhone at $429 as it faces stiff Chinese competition
3 Reasons to Buy Apple Stock Like There's No Tomorrow
AAPL
Published: February 19, 2025 by: The Motley Fool
Sentiment: Positive

There's no denying that Apple (AAPL 0.12%) is such a commonly suggested stock pick that it's almost become cliché. Almost. The fact is, whether it's a predictable pick or not, the consumer tech giant deserves a place in most people's portfolios for a range of reasons.

Read More
image for news 3 Reasons to Buy Apple Stock Like There's No Tomorrow

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.