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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 60.8974
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3992064910000.0
- FreeCF/Share 6.4541
- PFCF 41.5045
- PE 40.3795
- Debt/Assets 0.3068
- DivYield 0.0038
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $230 | $280 | Oct. 28, 2025 |
| Reiterated | AAPL | Goldman | -- | Buy | $266 | $279 | Oct. 21, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $245 | $290 | Oct. 21, 2025 |
| Upgrade | AAPL | Loop Capital | Hold | Buy | -- | $315 | Oct. 20, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
News
Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
Published: February 24, 2025 by: PYMNTS
Sentiment: Positive
Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers to support Apple Intelligence, the company's artificial intelligence (AI) system.
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AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
Published: February 24, 2025 by: Schwab Network
Sentiment: Positive
Substantial investment totals into the A.I. space headline early Monday movers: Apple (AAPL) and Alibaba (BABA).
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Apple to Hire 20,000 in US, Invest $500 Billion
Published: February 24, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple says it will hire 20,000 new workers and produce AI servers in the United States. Plans also include spending $500 billion domestically over the next four years as it seeks relief from President Donald Trump's tariffs on good imported from China.
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Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
Published: February 24, 2025 by: Forbes
Sentiment: Positive
Apple on Monday announced the company will invest more than $500 billion in the U.S. over the next four years, including plans to build a new factory and hire 20,000 people in the country, just days after the iPhone maker's CEO Tim Cook met with President Donald Trump.
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Forget Stargate. Apple now has its own $500 billion investment plan.
Published: February 24, 2025 by: Market Watch
Sentiment: Positive
Apple is matching the amount of the Stargate AI joint venture — and building goodwill with the new administration in a familiar approach.
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Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive
Axios co-founder Mike Allen joins 'Squawk Box' to discuss news of Apple's plans to build an AI server factory in Texas by 2026 with Foxconn, Elon Musk's productivity purge, and more.
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Apple plans to add 20,000 US jobs over the next 4 years
Published: February 24, 2025 by: Business Insider
Sentiment: Positive
Apple has said it plans to hire about 20,000 people over the next four years as part of a $500 billion US investment commitment. The package will cover initiatives focusing on AI, skills development, and manufacturing, the tech giant said Monday.
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Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
Published: February 21, 2025 by: Schwab Network
Sentiment: Negative
Mass selling action on Friday plunged markets into the red on a shortened holiday week, with the RUT now in negative territory for 2025. Palantir (PLTR) shed a piece of its gargantuan rally as the Trump administration eyes defense budget cuts.
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Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
Published: February 21, 2025 by: Skynews
Sentiment: Negative
Apple's decision to withdraw its most secure cloud storage service from the UK is just the latest turning point in a battle that has been rumbling on between US tech companies and successive British governments for some time.
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Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
Published: February 21, 2025 by: Benzinga
Sentiment: Positive
Warren Buffett will unveil the newest Berkshire Hathaway Inc BRK BRK shareholder letter Saturday, after once again beating the S&P 500 in 2024.
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Trump: Tim Cook will invest billions in America to avoid tariffs
Published: February 21, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Megan Cassella, joins 'Power Lunch' to discuss Trump's conversation with Apple CEO Tim Cook.
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Apple Pulls iPhone Security Feature in UK
Published: February 21, 2025 by: NYTimes
Sentiment: Negative
Law enforcement in the country was pressuring the company to create a tool that would act like a backdoor into customers' data.
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Apple says halting data protection tool for UK users
Published: February 21, 2025 by: TechXplore
Sentiment: Negative
Apple said on Friday it could no longer offer full end-to-end encryption for British customers and iPhone users, following US media reports the UK government had asked for global data access.
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Apple pulls iCloud end-to-end encryption feature for UK users after government demanded backdoor
Published: February 21, 2025 by: TechCrunch
Sentiment: Negative
Apple confirmed Friday that it “can no longer” offer a security feature that allows users in the United Kingdom to encrypt their iCloud data.
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60% of Warren Buffett's $299 Billion Portfolio at Berkshire Hathaway Is Invested in These 4 Magnificent Stocks
Published: February 21, 2025 by: The Motley Fool
Sentiment: Neutral
The amount of data available to investors on Wall Street can sometimes be overwhelming. A relatively constant stream of earnings reports and economic data releases can make it easy for something important to fall through the cracks.
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AAPL iPhone 16e Built for A.I., Weighing Headwinds v.
Published: February 20, 2025 by: Schwab Network
Sentiment: Positive
Daniel Rubino returns to Market on Close to break down everything around the iPhone 16e. The new model is one Apple (AAPL) says will support Apple Intelligence, though Daniel is worried about other cutbacks that come with a more budget-friendly price tag.
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Can the Latest iPhone 16e Push the Apple Stock Higher in 2025?
Published: February 20, 2025 by: Zacks Investment Research
Sentiment: Neutral
Although AAPL's AI push and growing Services business are positives, stretched valuation and China headwinds are concerning in 2025.
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Better economic costs all the way around for Apple's new iPhone 16E, says Needham's Laura Martin
Published: February 19, 2025 by: CNBC Television
Sentiment: Positive
Laura Martin, Needham senior analyst, joins 'Closing Bell Overtime' to talk Apple releasing the iPhone 16E.
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Apple unveils new low-cost iPhone to replace SE
Published: February 19, 2025 by: The Street
Sentiment: Positive
Apple is releasing a new low-end iPhone to replace the aging iPhone SE. Transcript: Conway Gittens: Details are out for the newest member of the iPhone family.
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Apple's New iPhone 16E Launch Could Be Its Most Important in 2025
Published: February 19, 2025 by: CNET
Sentiment: Positive
Commentary: Apple's often-neglected entry level iPhone is getting a refresh just as new phone buyers could use one, despite a notable price increase from the iPhone SE.
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Apple unveils more affordable iPhone 16E
Published: February 19, 2025 by: Yahoo Finance
Sentiment: Positive
Apple has finally taken the wraps off of its newest iPhone. Dubbed the iPhone 16e, the new smartphone is a lower cost model, costing $599.
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Apple unveils a souped-up and more expensive version of its lowest priced iPhone
Published: February 19, 2025 by: TechXplore
Sentiment: Positive
Apple has released a sleeker and more expensive version of its lowest priced iPhone in an attempt to widen the audience for a bundle of artificial intelligence technology that the company has been hoping will revive demand for its most profitable product lineup.
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Apple Announces Lower-Cost iPhone Launching This Month
Published: February 19, 2025 by: Forbes
Sentiment: Positive
Apple announced Wednesday a new addition to its iPhone 16 series, debuting the iPhone 16e to customers, who will soon be able to pre-order the lower-cost model that includes some of the bells and whistles of Apple's latest iPhone lineup.
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Apple launches more affordable AI-powered iPhone 16e
Published: February 19, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled the iPhone 16e, a new and more affordable addition to its iPhone 16 lineup. The phone includes the A18 chip, Apple's AI offering Apple Intelligence and a 48MP 2-in-1 camera system.
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Apple Launches Cheaper iPhone 16e With AI Capabilities
Published: February 19, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) on Wednesday unveiled the iPhone 16e, a lower-cost version of the iPhone 16 that comes equipped with Apple Intelligence tools.
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Apple's new $599 iPhone with AI is the Hail Mary it needs
Published: February 19, 2025 by: Business Insider
Sentiment: Positive
Apple launched the new iPhone 16e on Wednesday. It offers the company's new Apple Intelligence technology and costs $599.
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Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
Published: February 19, 2025 by: PYMNTS
Sentiment: Positive
Apple debuted its lower-cost smartphone, the iPhone 16e, Wednesday (Feb. 19), saying the product's price starts at $599.
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Apple may have to raise prices of the iPhone to offset tariffs, says BofA
Published: February 19, 2025 by: Market Watch
Sentiment: Negative
Here's what the impacts of tariffs could be to Apple.
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Apple to launch new lower-price iPhone at $429 as it faces stiff Chinese competition
Published: February 19, 2025 by: New York Post
Sentiment: Positive
The tech giant is expected to introduce a new version of its iPhone SE, a somewhat more outdated smartphone that starts at just $429 on its website.
Read More
3 Reasons to Buy Apple Stock Like There's No Tomorrow
Published: February 19, 2025 by: The Motley Fool
Sentiment: Positive
There's no denying that Apple (AAPL 0.12%) is such a commonly suggested stock pick that it's almost become cliché. Almost. The fact is, whether it's a predictable pick or not, the consumer tech giant deserves a place in most people's portfolios for a range of reasons.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000