Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple's $500B Power Move
AAPL
Published: April 08, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple will invest $500B over 4 years in U.S. manufacturing, workforce, and AI, doubling its Advanced Manufacturing Fund from $5B to $10B across 13 states. A new 250K sq. ft. server plant in Texas will support Apple Intelligence rollout, enhancing supply security while reducing foreign dependency amid 54% China tariffs. Apple's workforce grew from 161K to 164K in FY24, and 20K more hires are planned for AI and silicon research to boost product stickiness and service revenue.

Read More
image for news Apple's $500B Power Move
When Apple's stock is this cheap, big gains often follow, according to BofA
AAPL
Published: April 08, 2025 by: Market Watch
Sentiment: Positive

Apple Inc.'s stock has fallen 26% so far this year, and BofA analyst Wamsi Mohan sees a compelling opportunity for investors to buy in.

Read More
image for news When Apple's stock is this cheap, big gains often follow, according to BofA
Apple stores reportedly hit by iPhone panic buying ahead of expected price hike
AAPL
Published: April 08, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) stores across the United States have reportedly experienced a surge of "panic buying" as customers rush to purchase iPhones ahead of anticipated price hikes linked to new tariffs imposed by the Trump administration. These tariffs, which take effect on April 9, include a 54% duty on Chinese imports, significantly impacting iPhones, as most are manufactured in China.

Read More
image for news Apple stores reportedly hit by iPhone panic buying ahead of expected price hike
Apple as the symbol of Polish presidency in the EU – a campaign organized by the Association of Polish Fruit Farmers during the 47th LEIPZIG MARATHON 2025
AAPL
Published: April 08, 2025 by: GlobeNewsWire
Sentiment: Neutral

Wir laden Sie zur ersten Verkostungsaktion im Rahmen der Aktion „Zeit für polnische Äpfel“ während des 47. LEIPZIG-MARATHONS 2025 ein, die durch den Verban

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image for news Apple as the symbol of Polish presidency in the EU – a campaign organized by the Association of Polish Fruit Farmers during the 47th LEIPZIG MARATHON 2025
Apple Market Cap Drops $635 Billion
AAPL
Published: April 08, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) stock price was $202 on April 2.

Read More
image for news Apple Market Cap Drops $635 Billion
Forget Tariffs, Why Apple Stock Could Be the Deal of the Decade
AAPL
Published: April 07, 2025 by: 24/7 Wall Street
Sentiment: Negative

There's no denying that tariffs will impact Apple's bottom line. However, the ultra-efficient market has likely already priced in worst-case scenarios for Apple.

Read More
image for news Forget Tariffs, Why Apple Stock Could Be the Deal of the Decade
Apple Price Hike Possibilities
AAPL
Published: April 07, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman says Apple will have to make some price adjustments to cope with the tariffs, but it has mechanisms to protect consumers from too much pain. He speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.

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image for news Apple Price Hike Possibilities
Apple Plans to Source More iPhones From India as Potential Tariff Fix
AAPL
Published: April 07, 2025 by: WSJ
Sentiment: Neutral

Levies on Chinese goods have created worst three-day rout for iPhone maker in about 25 years.

Read More
image for news Apple Plans to Source More iPhones From India as Potential Tariff Fix
Analyst says Apple, Tesla have biggest exposure to Trump's tariffs
AAPL, TSLA
Published: April 07, 2025 by: TechCrunch
Sentiment: Negative

Wedbush Securities analyst Dan Ives slashed his price targets for Apple and Tesla over the weekend as President Trump's tariffs threaten to disrupt both businesses.

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image for news Analyst says Apple, Tesla have biggest exposure to Trump's tariffs
Apple's iPhone Price Could Jump 26% on Tariffs. Laptops Will Soar, Too.
AAPL
Published: April 07, 2025 by: Barrons
Sentiment: Negative

An analysis by New Street Research shows tech hardware across the board will get much pricier.

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image for news Apple's iPhone Price Could Jump 26% on Tariffs. Laptops Will Soar, Too.
Call Diagonal Trades in AAPL & META
AAPL, META
Published: April 07, 2025 by: Schwab Network
Sentiment: Positive

Kevin Hincks looks at two members of the Mag 7 as the markets whipsaw back and forth on the latest tariff headlines. For both Apple (AAPL) and Meta Platforms (META), he looks at a bullish strategy using example options trades.

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image for news Call Diagonal Trades in AAPL & META
Dow slides nearly 900 points, S&P 500 falls 1.6% as trade war fears intensify; Apple and restaurant stocks tumble
AAPL
Published: April 07, 2025 by: Invezz
Sentiment: Negative

US stocks experienced a volatile trading session on Monday, resulting in a significant drop. This occurred as the White House maintained a defiant stance following the implementation of unexpectedly high tariff rates on major US trading partners, which triggered a market meltdown.

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image for news Dow slides nearly 900 points, S&P 500 falls 1.6% as trade war fears intensify; Apple and restaurant stocks tumble
Apple Takes the Biggest Hit of the "Magnificent Seven" in Response to Trump Tariffs
AAPL
Published: April 07, 2025 by: The Motley Fool
Sentiment: Negative

The sudden and sharp stock market sell-off following the Trump administration's tariff announcements on April 2 is hitting the world's largest technology companies. Apple (AAPL -5.03%), Microsoft, Amazon, Alphabet (Google), Meta Platforms (Facebook), Nvidia, and Tesla -- a group known as the "Magnificent Seven" stocks -- have plunged from their highs.

Read More
image for news Apple Takes the Biggest Hit of the "Magnificent Seven" in Response to Trump Tariffs
Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 07, 2025 by: CNBC Television
Sentiment: Positive

Gene Munster, Deepwater Asset Management managing partner, joins 'Money Movers' to discuss Munster's thoughts on the megacap technology sector, how companies will respond to the economic environment, and much more.

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image for news Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
Apple: 2 Obvious Reasons To Buy, 1 To Sell
AAPL
Published: April 07, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. is well-prepared for tariff impacts due to diversified manufacturing and inelastic iPhone demand, allowing it to pass costs to consumers. AAPL stock is trading near its 200-week EMA, a historically strong support level, making it an attractive long-term buy. Despite the selloff, Apple remains historically expensive with a high P/E and PEG ratio, suggesting potential for further valuation contraction.

Read More
image for news Apple: 2 Obvious Reasons To Buy, 1 To Sell
The Magnificent 7 Trade is Done. But These 2 Tech Stocks are Still Worth Buying
AAPL, NVDA
Published: April 07, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven trade is rolling over like we've never seen, with your average Mag Seven member off by over to 10% in the past week.

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image for news The Magnificent 7 Trade is Done. But These 2 Tech Stocks are Still Worth Buying
UK loses bid to keep Apple appeal against demand for iPhone 'backdoor' a secret
AAPL
Published: April 07, 2025 by: CNBC
Sentiment: Neutral

The U.K.'s Investigatory Powers Tribunal on Monday published a ruling dismissing an attempt to prevent details from a hearing on an Apple appeal against the government from being made public. Apple had appealed against a demand from the U.K. government to allow officials to access iPhone users' encrypted data via a technical "backdoor.

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image for news UK loses bid to keep Apple appeal against demand for iPhone 'backdoor' a secret
RCS (Rich Communication Services) Business Messaging Market Report 2024-2029 with Focus on How Apple's Entrance into the Market will Impact Growth Over the Next Two Years
AAPL
Published: April 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

Dublin, April 07, 2025 (GLOBE NEWSWIRE) -- The "RCS Business Messaging Market: 2024-2029" report has been added to ResearchAndMarkets.com's offering.

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image for news RCS (Rich Communication Services) Business Messaging Market Report 2024-2029 with Focus on How Apple's Entrance into the Market will Impact Growth Over the Next Two Years
Tariff storm ravages Magnificent Seven as Apple nears one-year low
AAPL
Published: April 07, 2025 by: Reuters
Sentiment: Negative

The "Magnificent Seven" stocks sank on Monday, extending a market rout that has wiped off around $2 trillion from their combined value as investors worry about the financial fallout of U.S. President Donald Trump's global tariff war.

Read More
image for news Tariff storm ravages Magnificent Seven as Apple nears one-year low
Apple just won a bid to stop its UK privacy case from being held completely in secret
AAPL
Published: April 07, 2025 by: Business Insider
Sentiment: Positive

Apple just won a bid to stop its privacy legal battle with the UK from taking place in total secrecy. The UK government wants to be able to access data stored on the iPhone's Advanced Data Protection system.

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image for news Apple just won a bid to stop its UK privacy case from being held completely in secret
Apple Stock's Death Cross: Is The iPhone Maker Heading For A Rotten Summer?
AAPL
Published: April 07, 2025 by: Benzinga
Sentiment: Negative

Apple Inc. AAPL just bit into a Death Cross , and Wall Street is reaching for the antacids.

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image for news Apple Stock's Death Cross: Is The iPhone Maker Heading For A Rotten Summer?
Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption
AAPL
Published: April 04, 2025 by: Investors Business Daily
Sentiment: Negative

Apple stock tumbled for the second consecutive day on Friday amid fallout from the steep tariffs announced by President Donald Trump. The post Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption appeared first on Investor's Business Daily.

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image for news Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption
Magnificent 7's $3 Trillion Club Is Vacant As Apple Stock Stumbles
AAPL
Published: April 04, 2025 by: Benzinga
Sentiment: Negative

For the first time in years, the $3 trillion club has no members. Apple Inc AAPL, the first company to hit the milestone in 2022, has fallen below the threshold, leaving Microsoft Corp MSFT and NVIDIA Corp NVDA also trailing in their bid to reclaim the title.

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image for news Magnificent 7's $3 Trillion Club Is Vacant As Apple Stock Stumbles
Overweighting Apple And Microsoft: A Strategic Play For Strong Risk-Adjusted Returns
AAPL, MSFT
Published: April 04, 2025 by: Seeking Alpha
Sentiment: Positive

Both Apple and Microsoft are key positions within my personal dividend growth portfolio and The Dividend Income Accelerator Portfolio, with plans to overweight both companies for strong risk-adjusted returns. Apple and Microsoft have outperformed the S&P 500 over the past 5 years, indicating their attractive risk-reward profiles. I believe they could continue outperforming the index in the coming years. Both companies are financially healthy, fairly valued, and can help investors achieve strong risk-adjusted returns despite the latest tariffs.

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image for news Overweighting Apple And Microsoft: A Strategic Play For Strong Risk-Adjusted Returns
OpenAI, Apple, & Meta race to dominate the future of this tech
AAPL, META, MSFT
Published: April 04, 2025 by: Yahoo Finance
Sentiment: Neutral

Believe it or not, there are other things going on in the world of business and tech than tariffs and sell-offs in the "Magnificent 7." Take blockchain, crypto and Web3 – three areas that continue to see their fair share of startups seeking to make their names.

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image for news OpenAI, Apple, & Meta race to dominate the future of this tech
NVDA, TSLA & AAPL: Charting Mag 7 & Measuring Tariff Resistance
AAPL, NVDA, TSLA
Published: April 04, 2025 by: Schwab Network
Sentiment: Neutral

Nvidia (NVDA) gets 40% of its business from Asia, Tesla (TSLA) gets 22% of its revenue from China, and Apple (AAPL) added exposure to international markets. Jenny Horne talks about the potential for tariffs to etch more weakness into the stock market's leaders.

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image for news NVDA, TSLA & AAPL: Charting Mag 7 & Measuring Tariff Resistance
Maxim Group's Tom Forte: 10% move in Apple was an overreaction
AAPL
Published: April 04, 2025 by: CNBC Television
Sentiment: Neutral

Tom Forte, Maxim Group analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on how the tech sector is getting hit by tariffs, how Apple might shift it's production or move prices, and more.

Read More
image for news Maxim Group's Tom Forte: 10% move in Apple was an overreaction
Tech, bank stocks bear the brunt as China retaliates to Trump tariffs
AAPL, AMZN, BAC, C, GOOG, GOOGL, GS, JPM, META, MS, WFC
Published: April 04, 2025 by: Reuters
Sentiment: Negative

U.S. tech heavyweights, banks and oil majors extended losses on Friday after Beijing retaliated with additional duties of 34% on U.S. goods, amplifying investor concerns over an escalating global trade war that has stoked fears of a recession.

Read More
image for news Tech, bank stocks bear the brunt as China retaliates to Trump tariffs
Apple suffers biggest one-day drop in 5 years as Trump's tariffs trigger $300 billion sell-off
AAPL
Published: April 04, 2025 by: Business Insider
Sentiment: Negative

Donald Trump's "Liberation Day" tariffs sparked a major sell-off in the iPhone maker on Thursday. Investors are spooked after Trump slapped heavy tariffs on its key supply chain hubs, such as China.

Read More
image for news Apple suffers biggest one-day drop in 5 years as Trump's tariffs trigger $300 billion sell-off
2 Warren Buffett Dividend Stocks to Buy and Hold Forever
AAPL, V
Published: April 04, 2025 by: The Motley Fool
Sentiment: Positive

Investing in dividend stocks is a great strategy for several reasons. Dividend-paying companies tend to be more resilient than their non-paying peers, and the regular payouts can smooth out losses, especially during a bear market, something many investors fear may be on the horizon.

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image for news 2 Warren Buffett Dividend Stocks to Buy and Hold Forever

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.