Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Options Trades in NVDA and AAPL
AAPL, NVDA
Published: March 17, 2025 by: Schwab Network
Sentiment: Neutral

As Nvidia's (NVDA) GTC conference kicks off, Kevin Hincks looks at a call diagonal options trade in the A.I. chipmaker.

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image for news Options Trades in NVDA and AAPL
Apple's Siri boss admits to ‘ugly' and embarassing AI delays during all-hands meeting: report
AAPL
Published: March 17, 2025 by: New York Post
Sentiment: Negative

Apple is scrambling internally to address embarrassing errors and delays related to a planned AI overhaul of its Siri digital assistant – with the boss of the team reportedly referring to the postponed rollout as “ugly.”

Read More
image for news Apple's Siri boss admits to ‘ugly' and embarassing AI delays during all-hands meeting: report
Legendary Trader Says Tesla, Nvidia, Apple Shares Are Ready To Rally: 'I See What I Like To See'
AAPL, NVDA, TSLA
Published: March 17, 2025 by: Benzinga
Sentiment: Positive

Renowned trader and chartist Larry Williams believes the market is ready to rally after falling into correction territory last week — and he has a few ways to play it.

Read More
image for news Legendary Trader Says Tesla, Nvidia, Apple Shares Are Ready To Rally: 'I See What I Like To See'
iPhone shipments in China plunge 20%; Will AAPL take a hit?
AAPL
Published: March 17, 2025 by: Finbold
Sentiment: Negative

Apple (NASDAQ: AAPL) stock could be impacted further as the technology giant faces renewed headwinds in China, one of its critical markets, where iPhone shipments are declining.

Read More
image for news iPhone shipments in China plunge 20%; Will AAPL take a hit?
Apple will still reach all-time highs in 6-18 months, says Wedbush's Dan Ives
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Positive

Dan Ives, Wedbush Securities, joins 'The Exchange' to discuss why the Apple bears have it all wrong, where users can access AI on Apple devices, and much more.

Read More
image for news Apple will still reach all-time highs in 6-18 months, says Wedbush's Dan Ives
Court hearing reported to be Apple's appeal against UK order held in secret
AAPL
Published: March 14, 2025 by: Reuters
Sentiment: Negative

A London court hearing, reported to be Apple's appeal against a British government order to create a "back door" to its encrypted cloud storage systems, was held in secret on Friday, with media not allowed to attend despite a formal request.

Read More
image for news Court hearing reported to be Apple's appeal against UK order held in secret
Apple Intelligence is not a major driver for an upgrade cycle, says Oppenheimer's Martin Yang
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Negative

Martin Yang, Oppenheimer analyst, joins 'Money Movers' to discuss what led to the firm's downgrade of Apple, if things are different with Apple, and how to think about the brand's market share in China.

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image for news Apple Intelligence is not a major driver for an upgrade cycle, says Oppenheimer's Martin Yang
Apple sell-off ‘way overdone' amid strategic AI delays, analysts believe
AAPL
Published: March 14, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) shares have been under pressure due to AI development delays but analysts at Wedbush believe these challenges do not undermine the iPhone-maker's long-term growth potential. Analysts see the delay of Apple's AI enhancements, including the next-generation Siri, from the iPhone 16 to the iPhone 17 as a strategic move to ensure the technology is fully developed before release.

Read More
image for news Apple sell-off ‘way overdone' amid strategic AI delays, analysts believe
Maxim Group's Tom Forte: Apple should be trading at lower multiple
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Negative

Tom Forte, Maxim Group consumer internet analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple.

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image for news Maxim Group's Tom Forte: Apple should be trading at lower multiple
Apple Stock Is Suffering from AI Gloom. Why to Stick With It.
AAPL
Published: March 14, 2025 by: Barrons
Sentiment: Neutral

Apple is still a good bet despite delays to its planned artificial-intelligence features, according to Wedbush's Daniel Ives.

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image for news Apple Stock Is Suffering from AI Gloom. Why to Stick With It.
TSLA Valuation Balancing, Dan Ives Stays Bullish on AAPL
AAPL, TSLA
Published: March 14, 2025 by: Schwab Network
Sentiment: Neutral

Tesla's (TSLA) valuation shrunk significantly during its 50% pullback from all-time highs. Jenny Horne notes the company is still trading a 99x earnings and weighs possible further downside.

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image for news TSLA Valuation Balancing, Dan Ives Stays Bullish on AAPL
Options Corner: AAPL 7-Month Low
AAPL
Published: March 14, 2025 by: Schwab Network
Sentiment: Negative

Apple (AAPL) is facing a possible loss of 10 million iPhone sales in a worst-case scenario according to Dan Ives from Wedbush. Rick Ducat examines the tech giant's key technical and options trading patterns.

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image for news Options Corner: AAPL 7-Month Low
MSFT, AMZN and AAPL Forecast – Major US Stocks A Bit Mixed in Premarket Friday Session
AAPL, AMZN, MSFT
Published: March 14, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this analysis are a bit mixed in premarket trading on Friday, but at this point, the one that is most noteworthy is Apple, as it seemingly cannot get out of its own way on the trajectory lower.

Read More
image for news MSFT, AMZN and AAPL Forecast – Major US Stocks A Bit Mixed in Premarket Friday Session
Apple's AI adoption stumbles drag on stock
AAPL
Published: March 13, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Deirdre Bosa reports on how Alibaba could be helping Apple.

Read More
image for news Apple's AI adoption stumbles drag on stock
Apple Stock: Why It's Now A Screaming Buy
AAPL
Published: March 13, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is a "strong buy" due to its impressive financial performance, including 14% growth in services and consistent earnings surprises. Apple's new MacBook Air M4 and iPhone 16e are potential sales catalysts, offering significant hardware improvements and affordability. Despite challenges in China and potential trade war impacts, Apple's diversification in manufacturing and strong brand loyalty mitigate risks.

Read More
image for news Apple Stock: Why It's Now A Screaming Buy
Apple Stock Bulls Are Losing Confidence In iPhone Upgrade Cycle
AAPL
Published: March 13, 2025 by: Investors Business Daily
Sentiment: Neutral

Analysts are cutting their forecasts for Apple iPhone sales this year as the company delays adding AI features. Apple stock is down on the news.

Read More
image for news Apple Stock Bulls Are Losing Confidence In iPhone Upgrade Cycle
Can Alibaba's AI save Apple in China?
AAPL, BABA
Published: March 13, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Deirdre Bosa reports on news regarding Alilbaba and Apple.

Read More
image for news Can Alibaba's AI save Apple in China?
AAPL, BA and Example Options Trades
AAPL
Published: March 13, 2025 by: Schwab Network
Sentiment: Negative

Kevin Hincks looks at 2 megacap stocks in today's Daily Trader: Apple (AAPL) and Boeing (BA). As AAPL shares hit multi-month lows, Kevin looks at a put strategy in the iPhone maker.

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image for news AAPL, BA and Example Options Trades
Apple's appeal against UK's secret iCloud backdoor order must be held in public, rights groups urge
AAPL
Published: March 13, 2025 by: TechCrunch
Sentiment: Neutral

Privacy rights groups have called on Apple's legal challenge to a secret U.K. government order asking it to backdoor an end-to-end encrypted (E2EE) version of its iCloud storage service to be heard in public, rather than behind closed doors.

Read More
image for news Apple's appeal against UK's secret iCloud backdoor order must be held in public, rights groups urge
Apple Stock Takes A Bite Out Of Investors As Siri Fumbles AI Race
AAPL
Published: March 12, 2025 by: Benzinga
Sentiment: Negative

Apple Inc AAPL stock is under serious selling pressure.

Read More
image for news Apple Stock Takes A Bite Out Of Investors As Siri Fumbles AI Race
Delayed Siri update leads Morgan Stanley to cut Apple price target
AAPL
Published: March 12, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach reports on news from Apple.

Read More
image for news Delayed Siri update leads Morgan Stanley to cut Apple price target
Apple Needs an iPhone Sales Boost. AI Delays Are a Problem, Analyst Says.
AAPL
Published: March 12, 2025 by: Barrons
Sentiment: Negative

Apple has delayed the rollout of an artificial-intelligence upgrade to Siri, leading Morgan Stanley to cut its forecasts for iPhone sales.

Read More
image for news Apple Needs an iPhone Sales Boost. AI Delays Are a Problem, Analyst Says.
AAPL Price Target Cut, COF Upgrade, PEP Downgrade
AAPL
Published: March 12, 2025 by: Schwab Network
Sentiment: Negative

Morgan Stanley took a bite out of Apple's (AAPL) price target over concerns of A.I. delays and a "flatter" iPhone replacement cycle.

Read More
image for news AAPL Price Target Cut, COF Upgrade, PEP Downgrade
AAPL "Cash Generating Machine," Needs A.I. Catalyst for Rally
AAPL
Published: March 11, 2025 by: Schwab Network
Sentiment: Positive

"When has this company not delivered huge value to investors?" Landon Swan with @LikeFolio still holds Apple (AAPL) as a core holding at his firm despite the stock's 8% slip in the last two days.

Read More
image for news AAPL "Cash Generating Machine," Needs A.I. Catalyst for Rally
Apple to Overhaul Software for iOS 19, iPadOS 19, macOS 16
AAPL
Published: March 11, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple Inc. is preparing one of the most dramatic software overhauls in the company's history, aiming to transform the interface of the iPhone, iPad and Mac for a new generation of users. This work will change the look and feel of products.

Read More
image for news Apple to Overhaul Software for iOS 19, iPadOS 19, macOS 16
Apple to Overhaul Software for iOS 19, iPadOS 19, macOS 16
AAPL
Published: March 11, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple Inc. is preparing one of the most dramatic software overhauls in the company's history, aiming to transform the interface of the iPhone, iPad and Mac for a new generation of users. This work will change the look and feel of products.

Read More
image for news Apple to Overhaul Software for iOS 19, iPadOS 19, macOS 16
AAPL Eyes Software Shakeup to Spur Hardware Sales
AAPL
Published: March 11, 2025 by: Schwab Network
Sentiment: Positive

Bloomberg says Apple (AAPL) is considering a significant redesign of its interfaces for iPhone, iPad and Macs models. Caroline Woods discusses why it could be playing a part in the company's selling action today.

Read More
image for news AAPL Eyes Software Shakeup to Spur Hardware Sales
Apple is scrambling to catch up in a race it had a headstart in
AAPL
Published: March 11, 2025 by: Business Insider
Sentiment: Negative

Apple was among the first to release a digital assistant when it introduced Siri in 2011. It has struggled to capitalize on the headstart it had.

Read More
image for news Apple is scrambling to catch up in a race it had a headstart in
Apple Plans Major Software Overhaul, Says Report. Why the iPhone Maker Needs a Change.
AAPL
Published: March 11, 2025 by: Barrons
Sentiment: Positive

Apple is planning significant changes to the interfaces of the iPhone, iPad and Mac later this year, it was reported

Read More
image for news Apple Plans Major Software Overhaul, Says Report. Why the iPhone Maker Needs a Change.
iPhone Production Surges
AAPL
Published: March 11, 2025 by: 24/7 Wall Street
Sentiment: Neutral

There is a sign that news about sluggish sales of the Apple Inc. (NASDAQ: AAPL) iPhone is overstated.

Read More
image for news iPhone Production Surges

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.