Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: March 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
AAPL, WMT
Published: March 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

While the Dow Jones Industrial Average and the S&P 500 tend to rise and fall together over time, they often diverge over shorter periods.

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image for news Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
AAPL
Published: March 24, 2025 by: The Motley Fool
Sentiment: Neutral

The stock market often rewards companies it believes have strong future growth potential with premium valuations. In the case of Apple (AAPL 1.95%), investors have bid up shares to roughly 35 times earnings -- a level that implies big growth expectations from the Street.

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image for news Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
Apple announces $99 million new clean energy fund in China
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

Apple Inc said on Monday it will set up a new clean energy fund in China worth 720 million yuan ($99.22 million), coinciding with a Beijing visit of its CEO Tim Cook.

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image for news Apple announces $99 million new clean energy fund in China
Apple: The Ultimate Capital Return Play (Rating Upgrade)
AAPL
Published: March 24, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple's valuation corrected to the downside lately due to trade war concerns and smartphone market saturation, but its free cash flow and stock buybacks remain strong investment points. I previously rated Apple stock a hold due to moderating top line growth, but its aggressive stock buybacks are noteworthy, especially at a lower valuation. Apple is a leader in stock buybacks, with $95.0B worth of shares repurchased in FY 2024, supported by its massive free cash flow.

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image for news Apple: The Ultimate Capital Return Play (Rating Upgrade)
Apple's AI Delays Lead to False Advertising Lawsuit
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Negative

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company's AI capabilities, dubbed “Apple Intelligence.

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image for news Apple's AI Delays Lead to False Advertising Lawsuit
Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Positive

Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information.

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image for news Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
Apple's AI Shake Up
AAPL
Published: March 21, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple has made major changes to the ranks of its AI executives in an effort to improve Siri, which has struggled to release new features. Bloomberg's Dana Wollman joins Tim Stenovec on “Bloomberg Technology”.

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image for news Apple's AI Shake Up
Severance's Fame is Good for Apple TV+: Is it True for AAPL Stock?
AAPL
Published: March 21, 2025 by: Zacks Investment Research
Sentiment: Negative

Severance's success bodes well for Apple's Services business. However, Apple Intelligence delays, stretched valuation, and China headwinds are concerns in 2025.

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image for news Severance's Fame is Good for Apple TV+: Is it True for AAPL Stock?
Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report
AAPL
Published: March 20, 2025 by: New York Post
Sentiment: Neutral

Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker's Siri virtual assistant.

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image for news Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report
Apple Shakes Up Ranks to Turn Siri Around
AAPL
Published: March 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

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image for news Apple Shakes Up Ranks to Turn Siri Around
Apple Shakes Up Ranks to Turn Siri Around
AAPL
Published: March 20, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

Read More
image for news Apple Shakes Up Ranks to Turn Siri Around
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
AAPL
Published: March 20, 2025 by: PYMNTS
Sentiment: Positive

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg reported Thursday (March 20), citing unnamed sources.

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image for news Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
Apple shakes up AI executive ranks
AAPL
Published: March 20, 2025 by: CNBC Television
Sentiment: Neutral

Steve Kovach joins CNBC's Halftime Report with the latest news on Apple restructuring their executive ranks. The Investment Committee debate what this means for the stock.

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image for news Apple shakes up AI executive ranks
Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports
AAPL
Published: March 20, 2025 by: Reuters
Sentiment: Neutral

Apple is shaking up its executive ranks to get its AI efforts back on track after months of delays, Bloomberg News reported on Thursday citing people familiar with the situation.

Read More
image for news Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports
Trump Slump: 3 Defensive Stocks To Buy Now
AAPL, BRK-A, BRK-B, WMT
Published: March 20, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The recent stock market correction driven by Trump tariff threats (call it the Trump slump, if you will) has caused some of the more cautious investors out there to rotate into more defensive names and assets.

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image for news Trump Slump: 3 Defensive Stocks To Buy Now
EU Big Tech crackdown: Commission calls out Google and Apple for antitrust violations
AAPL, GOOG, GOOGL
Published: March 20, 2025 by: Fast Company
Sentiment: Negative

Following continuous trade tensions between the European Union and the United States, the European Commission moved forward with the enforcement of its digital antitrust rules on Alphabet's Google and Apple.

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image for news EU Big Tech crackdown: Commission calls out Google and Apple for antitrust violations
EU skewers Google, Apple over tech rules—despite Trump threats
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: TechXplore
Sentiment: Negative

The European Union defied U.S. threats of retaliation Wednesday by accusing Google of violating its digital rules—which could trigger hefty fines—and ordering Apple to make its iPhone interact better with rivals' devices.

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image for news EU skewers Google, Apple over tech rules—despite Trump threats
Risking Trump's Ire, E.U. Accuses Apple and Google of Unfair Practices
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: NYTimes
Sentiment: Negative

European Union regulators said the tech giants likely violated the law by unfairly boxing out smaller competitors, adding to tensions between Europe and the United States

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image for news Risking Trump's Ire, E.U. Accuses Apple and Google of Unfair Practices
Apple and Google first to face action from EU for breaching Digital Markets Act
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) and Google parent Alphabet Inc (NASDAQ:GOOG) have been told by the European Union that they have both failed to operate with the bloc's Digital Markets Act. The pair are the first to be told by the EU's executive arm how they must comply with the new rules, which took effect last year.

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image for news Apple and Google first to face action from EU for breaching Digital Markets Act
EU sends Apple first DMA interoperability instructions for apps and connected devices
AAPL
Published: March 19, 2025 by: TechCrunch
Sentiment: Neutral

The European Union has sent Apple preliminary instructions on how it expects the iPhone maker to comply with interoperability provisions in the bloc's Digital Markets Act (DMA), its flagship market contestability reform.

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image for news EU sends Apple first DMA interoperability instructions for apps and connected devices
S&P 500 Rises as Boeing Soars, Apple and Google Face EU Scrutiny Ahead of Fed Decision
AAPL, BA, GOOG, GOOGL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: March 19, 2025 by: FXEmpire
Sentiment: Positive

Wall Street rises as S&P 500, Nasdaq, and Dow gain ahead of the Fed's decision. Tech stocks rally despite EU scrutiny on Apple and Google, while Boeing jumps 6%.

Read More
image for news S&P 500 Rises as Boeing Soars, Apple and Google Face EU Scrutiny Ahead of Fed Decision
90% Advancing Days Offer a Glimmer of Hope in a Corrective Market
AAPL, AMZN, META, NVDA, TSLA
Published: March 19, 2025 by: Zacks Investment Research
Sentiment: Positive

While the market navigates a complex landscape of geopolitical uncertainty, tariffs, and interest rates, the confluence of robust market breadth signals, historically favorable seasonality, and deeply depressed bullish sentiment offers a compelling narrative for future gains.

Read More
image for news 90% Advancing Days Offer a Glimmer of Hope in a Corrective Market
Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: CNBC
Sentiment: Negative

Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats

Read More
image for news Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
European Union lays out how Apple must open its tech up to competitors under bloc's digital rules
AAPL
Published: March 19, 2025 by: TechXplore
Sentiment: Neutral

The European Union on Wednesday outlined the steps that Apple must take to open up its iPhone and iPad operating systems to work better with competing technologies.

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image for news European Union lays out how Apple must open its tech up to competitors under bloc's digital rules
Broadcom: Apple Chip Revenue Gains And Losses
AAPL, AVGO
Published: March 19, 2025 by: Seeking Alpha
Sentiment: Neutral

Broadcom's revenue from Apple may decline due to Apple's shift to in-house WiFi chips, impacting 33.6% of Apple-related revenue but only 4.3% of total revenue by 2025. Broadcom's RF chip business with Apple remains strong, contributing 65% of Apple-related revenue, but faces competition from Qualcomm and Skyworks. Apple's $500 billion investment in AI infrastructure presents a significant opportunity for Broadcom, potentially generating $12.5 billion annually from AI server chips by 2028.

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image for news Broadcom: Apple Chip Revenue Gains And Losses
Addigy Apple MDM Awarded Best 2025 Cybersecurity Compliance Solution and Customer Service Department of the Year
AAPL
Published: March 19, 2025 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's awards show how it pushes the envelope in innovating Apple device cybersecurity solutions and going above & beyond to ensure customer success.

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image for news Addigy Apple MDM Awarded Best 2025 Cybersecurity Compliance Solution and Customer Service Department of the Year
'Mag 7' Has Become the 'Maleficent 7,' Kostin Says
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

David Kostin, Goldman Sachs chief US equity strategist, says the group of Magnificent Seven stocks are now the Maleficent Seven and they've been a "real source of pain" in the market this year. Kostin lowered his 2025 year-end S&P 500 price target from 6,500 to 6,200.

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image for news 'Mag 7' Has Become the 'Maleficent 7,' Kostin Says
Apple loses German appeal, paving way for strict control
AAPL
Published: March 18, 2025 by: TechXplore
Sentiment: Negative

Apple lost an appeal on Tuesday as Germany's top court sided with competition regulators, opening the door for the U.S. tech giant to face stricter controls in the country.

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image for news Apple loses German appeal, paving way for strict control
Apple Has Worst Week Since 2022
AAPL
Published: March 18, 2025 by: 24/7 Wall Street
Sentiment: Negative

Last week, Apple Inc. (NASDAQ: AAPL) shares had their worst week since 2022.

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image for news Apple Has Worst Week Since 2022

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.