Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Nasdaq Dips 6% Following Trump's Tariffs As Nvidia, Apple Decline: Investor Sentiment Plunges, Greed Index Remains In 'Extreme Fear' Zone
AAPL, NVDA
Published: April 04, 2025 by: Benzinga
Sentiment: Negative

The CNN Money Fear and Greed index showed a sharp decline in the overall market sentiment, while the index remained in the “Extreme Fear” zone on Thursday.

Read More
image for news Nasdaq Dips 6% Following Trump's Tariffs As Nvidia, Apple Decline: Investor Sentiment Plunges, Greed Index Remains In 'Extreme Fear' Zone
Apple investors lose $300bn as Trump unleashes 'Category 5 hurricane' of tariffs
AAPL
Published: April 04, 2025 by: Proactive Investors
Sentiment: Negative

Wall Street's biggest tech names took a bruising after hours on Thursday, as investors reacted to sweeping new tariffs announced by President Trump. The “Magnificent Seven” collectively shed more than $1 trillion in market value, with Apple Inc (NASDAQ:AAPL, ETR:APC) suffering its worst day since early 2020.

Read More
image for news Apple investors lose $300bn as Trump unleashes 'Category 5 hurricane' of tariffs
Apple: 6 Reasons To Consider Buying Amid Tariff Uncertainty
AAPL
Published: April 04, 2025 by: Seeking Alpha
Sentiment: Negative

Apple shares have dropped nearly 19% in 2025 due to concerns over rising tariffs on China, while the S&P 500 is down just 8%. Despite AAPL's history of strong performance, the stock is currently out of favor and rated a 'Hold' by Seeking Alpha analysts. I believe the negative impact on the Company related to tariffs is overblown.

Read More
image for news Apple: 6 Reasons To Consider Buying Amid Tariff Uncertainty
Stocks are Going on Sale, Time to be Greedy While Others are Fearful?
AAPL, AMZN
Published: April 03, 2025 by: Zacks Investment Research
Sentiment: Positive

History shows that buying stocks when they "go on sale" during a down period can be extremely rewarding for investors.

Read More
image for news Stocks are Going on Sale, Time to be Greedy While Others are Fearful?
Apple sell-off on tariffs is overdone, analyst says
AAPL
Published: April 03, 2025 by: Yahoo Finance
Sentiment: Positive

President Trump's tariffs have sent the markets (^DJI, ^GSPC, ^IXIC) plunging, especially the tech-heavy Nasdaq. Apple (AAPL) and Amazon (AMZN) were hit particularly hard among Big Tech.

Read More
image for news Apple sell-off on tariffs is overdone, analyst says
Trump's "Reciprocal Tariffs": Why Major AI Stocks Apple, Meta, and Alphabet (Google) Are Feeling the Heat Today
AAPL
Published: April 03, 2025 by: The Motley Fool
Sentiment: Negative

The whole U.S. stock market is feeling the pain from the sweeping new tariffs that President Trump announced Wednesday after the market closed. As of 1:10 p.m.

Read More
image for news Trump's "Reciprocal Tariffs": Why Major AI Stocks Apple, Meta, and Alphabet (Google) Are Feeling the Heat Today
Trump Tariffs: Apple Loses $255 billion in market value
AAPL
Published: April 03, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Apple is being heavily impacted by President Trump's new tariffs, which will affect its supply chain and manufacturing centers in several countries, including China, India, Vietnam, Malaysia, Thailand, and Ireland. The tariffs will reach 34% for China, 27% for India, 46% for Vietnam, 24% for Malaysia, 37% for Thailand, and 20% for Ireland, threatening to disrupt Apple's global supply chain.

Read More
image for news Trump Tariffs: Apple Loses $255 billion in market value
Mag 7 relinquishes more than $800 billion as tech drives stock market nosedive
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 03, 2025 by: CNBC
Sentiment: Negative

As a whole, Magnificent Seven stocks were on pace to drop more than $800 billion in market cap. That reflects how tech stocks have led the broader market amid Thursday's steep sell-off.

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image for news Mag 7 relinquishes more than $800 billion as tech drives stock market nosedive
Cramer Said the Market Always Closes Too High Versus the Morning. Watch Apple (AAPL), META (META) and Microsoft (MSFT) Today
AAPL, META, MSFT
Published: April 03, 2025 by: 24/7 Wall Street
Sentiment: Negative

The equity markets are seeing a broad selloff in the wake of President Trump's announcement yesterday on reciprocal tariffs, led by “Magnificent 7” stocks.

Read More
image for news Cramer Said the Market Always Closes Too High Versus the Morning. Watch Apple (AAPL), META (META) and Microsoft (MSFT) Today
Apple loses $250B market value as tariffs tank tech stocks
AAPL
Published: April 03, 2025 by: TechCrunch
Sentiment: Negative

Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump's tariff spree.

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image for news Apple loses $250B market value as tariffs tank tech stocks
Will Trump tariffs make Apple iPhones more expensive?
AAPL
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Your favorite iPhone could soon become pricier, thanks to tariffs.

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image for news Will Trump tariffs make Apple iPhones more expensive?
‘Magnificent 7' stocks hit hard by Trump's tariff announcement
AAPL
Published: April 03, 2025 by: Proactive Investors
Sentiment: Negative

Shares of the “Magnificent 7” - Apple, Microsoft, Amazon, Alphabet, Meta Platforms, Nvidia, and Tesla - fell sharply following US president Donald Trump's sweeping tariff announcement. Apple Inc (NASDAQ:AAPL, ETR:APC) took the hardest hit, down 8.8% at $204, as its reliance on Chinese and Southeast Asian manufacturing puts it at direct risk.

Read More
image for news ‘Magnificent 7' stocks hit hard by Trump's tariff announcement
Apple loses $300B in market value as Trump tariffs threaten China-heavy supply chain
AAPL
Published: April 03, 2025 by: New York Post
Sentiment: Negative

Apple lost a whopping $300 billion in market value in intraday trading Thursday as fears that President Trump's reciprocal tariffs will hammer supply chains sparked a market bloodbath.

Read More
image for news Apple loses $300B in market value as Trump tariffs threaten China-heavy supply chain
Apple, 2 Other Stocks Are ‘Worst Positioned' in Tech Hardware for Tariffs
AAPL
Published: April 03, 2025 by: Barrons
Sentiment: Negative

The added cost of tariffs will cost Apple more than $33 billion a year, or 26% of its fiscal 2025 operating profits, according to Morgan Stanley.

Read More
image for news Apple, 2 Other Stocks Are ‘Worst Positioned' in Tech Hardware for Tariffs
Apple Plunges 9 Percent, Leading a Tech Sell-Off
AAPL
Published: April 03, 2025 by: NYTimes
Sentiment: Negative

The company counts on the sale of devices for three-quarters of its nearly $400 billion in annual revenue, and it makes almost all of its iPhones, iPads and Macs overseas.

Read More
image for news Apple Plunges 9 Percent, Leading a Tech Sell-Off
Nasdaq 100 and S&P500: Tech Weakness Spreads — Eyes on Apple, NVIDIA Reaction
AAPL, NVDA
Published: April 03, 2025 by: FXEmpire
Sentiment: Negative

US indices plunge on Trump's tariff bombshell. Apple, Nike, and Nvidia lead tech and retail losses.

Read More
image for news Nasdaq 100 and S&P500: Tech Weakness Spreads — Eyes on Apple, NVIDIA Reaction
Trade Strategy For SPY, AAPL, MSFT, NVDA, GOOGL, META, TSLA
AAPL, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 03, 2025 by: Benzinga
Sentiment: Neutral

Good Morning Traders! In today's Market Clubhouse Morning Memo, we will discuss SPY, QQQ, AAPL, MSFT, NVDA, GOOGL, META, and TSLA.

Read More
image for news Trade Strategy For SPY, AAPL, MSFT, NVDA, GOOGL, META, TSLA
Apple stock drops as investors weigh tariff impact
AAPL
Published: April 03, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares dropped 7.5% in premarket trading on Thursday as investors reacted to concerns over new US tariffs on Chinese imports. Analysts at Jefferies warn of a potential hit to the company's profits if exemptions are not granted.

Read More
image for news Apple stock drops as investors weigh tariff impact
Apple production hubs hit by tariffs, sending shares plummeting
AAPL
Published: April 03, 2025 by: TechXplore
Sentiment: Negative

Apple Inc. is finding itself squarely in the crosshairs of President Donald Trump's new tariffs, even after a years-long effort to insulate the iPhone maker from trade wars and supply chain disruptions.

Read More
image for news Apple production hubs hit by tariffs, sending shares plummeting
This is how much tariffs could impact Apple stock
AAPL
Published: April 03, 2025 by: Finbold
Sentiment: Negative

Apple stock (NASDAQ: AAPL) is faced with a major headwind from President Trump's latest tariff package.

Read More
image for news This is how much tariffs could impact Apple stock
Here's where Apple makes its products — and how Trump's tariffs could have an impact
AAPL
Published: April 03, 2025 by: CNBC
Sentiment: Negative

Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too. President Donald Trump on Wednesday laid out U.S. "reciprocal tariff" rates on more than 180 countries.

Read More
image for news Here's where Apple makes its products — and how Trump's tariffs could have an impact
Apple shares drop 7% in Frankfurt after Trump tariffs on China
AAPL
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Apple shares fell 7% in Frankfurt after U.S. President Donald Trump announced sweeping tariffs on trading partners including China where the U.S. group has a big manufacturing base.

Read More
image for news Apple shares drop 7% in Frankfurt after Trump tariffs on China
Looking Ahead to the Q1 Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Total 2025 Q1 earnings for the S&P 500 index are expected to be up +5.9% from the same period last year on +3.9% higher revenues, continuing the recent growth pace nicely. Next week, we'll hear from the big banks.

Read More
image for news Looking Ahead to the Q1 Earnings Season
Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
AAPL
Published: April 02, 2025 by: Benzinga
Sentiment: Positive

BofA Securities analyst Wamsi Mohan on Wednesday maintained a Buy rating on Apple Inc AAPL with a price target of $265.

Read More
image for news Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
Options Trades: META and AAPL
AAPL, META
Published: April 02, 2025 by: Schwab Network
Sentiment: Neutral

With investors searching for direction ahead of Pres. Trump's tariffs policy taking shape, Kevin Hincks examines 2 mega-cap tech names: Meta Platforms (META) and Apple (AAPL).

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image for news Options Trades: META and AAPL
Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
AAPL
Published: April 01, 2025 by: Investors Business Daily
Sentiment: Positive

What are the Magnificent Seven stocks? How much market cap weighting do AAPL, MSFT, GOOGL, AMZN, META, TSLA and NVDA have on the Nasdaq?

Read More
image for news Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
AAPL
Published: April 01, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst sees strong momentum for the company's smartphones in international markets, including China. The latest inventory checks and data could signal optimism for one of the areas that has weighed on Apple stock over the last year.

Read More
image for news Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
How Cheap Are Big Tech Stocks?
AAPL, AMZN, GOOG, GOOGL, META, NVDA, TSLA
Published: March 31, 2025 by: Zacks Investment Research
Sentiment: Negative

The US stock market is currently experiencing one of its sharpest corrections in recent history, driven by uncertainty around trade policy and declining economic growth forecasts. President Donald Trump's frequent shifts in international tariff rhetoric have left businesses and investors navigating a rapidly changing landscape.

Read More
image for news How Cheap Are Big Tech Stocks?
Apple rolls out Priority Notifications as Apple Intelligence expands to EU
AAPL
Published: March 31, 2025 by: TechCrunch
Sentiment: Positive

Apple Intelligence, the iPhone maker's suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple's AI to highlight your most time-sensitive notifications in a new format.

Read More
image for news Apple rolls out Priority Notifications as Apple Intelligence expands to EU
France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
AAPL
Published: March 31, 2025 by: PYMNTS
Sentiment: Negative

France's competition regulator has fined Apple 150 million euros (about $162 million), alleging that the company's App Tracking Transparency (ATT) made the use of third-party applications in the iOS environment “excessively complex.

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image for news France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.