Apple Inc. (AAPL)

US — Technology Sector
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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple's Margins Catch A Break, But Road Ahead Still Looks Bumpy
AAPL
Published: April 14, 2025 by: Benzinga
Sentiment: Positive

Apple Inc AAPL investors breathed a much-needed sigh of relief on Friday when the Trump administration announced a decision to exempt iPhones, iPads, and Macs from the latest wave of reciprocal tariffs. This might have saved the company from a near-term cost storm.

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image for news Apple's Margins Catch A Break, But Road Ahead Still Looks Bumpy
Apple hasn't gotten an ‘all clear' on tariffs, but its stock is still surging
AAPL
Published: April 14, 2025 by: Market Watch
Sentiment: Positive

Apple Inc. hasn't yet gotten the “all clear” signal on tariffs, but Wall Street is celebrating anyway.

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image for news Apple hasn't gotten an ‘all clear' on tariffs, but its stock is still surging
Apple's Supply Chain Strength
AAPL
Published: April 11, 2025 by: Bloomberg Technology
Sentiment: Positive

Tony Wang, manager of T. Rowe Price's Science & Technology Equity Strategy portfolio, explains why Apple is still the portfolio's biggest holding despite US-China tariffs.

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image for news Apple's Supply Chain Strength
How to Invest in Today's Market
AAPL
Published: April 11, 2025 by: The Motley Fool
Sentiment: Neutral

The market has been extremely volatile over the past week, but long-term investors should see this as an opportunity. For those who can look past short-term moves, the market has opportunities ahead.

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image for news How to Invest in Today's Market
Apple may hike iPhone prices as Trump tariffs on China remain high
AAPL
Published: April 11, 2025 by: CNBC
Sentiment: Negative

Apple's reliance in China will likely lead to higher prices for iPhones.

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image for news Apple may hike iPhone prices as Trump tariffs on China remain high
Apple Tariff Choices: Cut Low-End iPhones, Extend Release Schedule
AAPL
Published: April 11, 2025 by: Barrons
Sentiment: Neutral

Morgan Stanley analyst Erik Woodring thinks Apple should remove low-end iPhone storage options. BofA analyst Wamsi Mohan has a different idea.

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image for news Apple Tariff Choices: Cut Low-End iPhones, Extend Release Schedule
Apple's Efforts to Prepare for Tariffs
AAPL
Published: April 10, 2025 by: Bloomberg Technology
Sentiment: Neutral

Carolina Milanesi, Creative Strategies president and principal analyst, says Apple's reported airlift of iPhones from India to the US ahead of tariffs is unlike anything she has seen in her career. She explains why Apple is unlikely to build iPhones in the US with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.

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image for news Apple's Efforts to Prepare for Tariffs
Apple has few incentives to start making iPhones in U.S., despite Trump's trade war with China
AAPL
Published: April 10, 2025 by: TechXplore
Sentiment: Neutral

President Donald Trump's administration has been predicting its barrage of tariffs targeting China will push Apple into manufacturing the iPhone in the United States for the first time.

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image for news Apple has few incentives to start making iPhones in U.S., despite Trump's trade war with China
Apple Has A Big China Problem
AAPL
Published: April 10, 2025 by: Seeking Alpha
Sentiment: Negative

Apple stock faces significant risks, including soft iPhone sales, regulatory hurdles, and increased tariffs impacting consumer confidence and costs. Despite these challenges, EBITDA and free cash flow estimates have only slightly decreased. Peer group valuation shows a 30% upside, but global recession risks and valuation concerns justify maintaining a hold rating with a $204.61 price target.

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image for news Apple Has A Big China Problem
Apple Retreats to Rare, Long-Term Value Zone
AAPL
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Negative

All stocks eventually succumb to gravity, and Apple is no different. However, yesterday, the stock retreated to a level that has held for more than two decades.

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image for news Apple Retreats to Rare, Long-Term Value Zone
Apple drops 4% after notching best day since 1998
AAPL
Published: April 10, 2025 by: CNBC
Sentiment: Negative

Apple dropped 4% after its best day since January 1998. Markets fell Thursday after President Trump announced a 90-day pause on some tariffs that spurred a historic market rally.

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image for news Apple drops 4% after notching best day since 1998
Apple Faces Up To 90% Cost Surge On iPhones If US Tariffs Stick: Analyst Looks At Possible Shift To India, Price Increase
AAPL
Published: April 09, 2025 by: Benzinga
Sentiment: Negative

BofA Securities analyst Wamsi Mohan maintained a Buy rating on Apple Inc AAPL with a price target of $250 Wednesday.

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image for news Apple Faces Up To 90% Cost Surge On iPhones If US Tariffs Stick: Analyst Looks At Possible Shift To India, Price Increase
Why Shares of Apple Are Skyrocketing After One of Its Worst 4-Day Stretches in 25 Years
AAPL
Published: April 09, 2025 by: The Motley Fool
Sentiment: Positive

Shares of the consumer tech giant Apple (AAPL 9.99%) had blasted over 11% higher, as of 1:55 p.m. ET today, after President Donald Trump announced a 90-day pause on higher tariff rates for most countries and a universal 10% tariff base during the pause, citing progress on negotiations, according to CNBC.

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image for news Why Shares of Apple Are Skyrocketing After One of Its Worst 4-Day Stretches in 25 Years
PC shipments increased in first quarter as companies braced for tariffs
AAPL, HPE, LNVGF, LNVGY
Published: April 09, 2025 by: CNBC
Sentiment: Positive

Personal computer shipments rose 9% in the first quarter from a year ago, according to research firm Canalys Many companies sped up deliveries to prepare for incoming tariffs that could put pressure on a recovering PC and electronics market.

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image for news PC shipments increased in first quarter as companies braced for tariffs
$3,500 for an iPhone? It's a real possibility
AAPL
Published: April 09, 2025 by: The Street
Sentiment: Negative

A new iPhone currently costs around $1,000 Transcript: If you were planning on getting a new iPhone anytime soon, you might want to speed up that process. According to one prominent tech analyst, the price of Apple's biggest money maker could more than triple.

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image for news $3,500 for an iPhone? It's a real possibility
Chinese Apple supplier suggests shifting more production to US to dodge brunt of Trump tariffs: report
AAPL
Published: April 09, 2025 by: New York Post
Sentiment: Positive

A key Apple supplier has suggested it could shift some production to the US and other countries in order to dodge the brunt of President Trump's 104% tariffs on China.

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image for news Chinese Apple supplier suggests shifting more production to US to dodge brunt of Trump tariffs: report
2 Stocks Rising on Upgrades: Apple, Constellation Energy
AAPL, CEG
Published: April 09, 2025 by: Schaeffers Research
Sentiment: Positive

Big tech stock Apple Inc (NASDAQ:AAPL) was last seen up 4.2% to trade at $179.62, after an upgrade from Jefferies to "hold" from "underperform" due to the possibility a tariff exemption.

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image for news 2 Stocks Rising on Upgrades: Apple, Constellation Energy
PC Market Starts 2025 With Solid Growth, Tariff Turbulence Looms
AAPL, DELL, HPQ, LNVGY
Published: April 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

PC shipments rose 4.9% in the first quarter of 2025, but looming tariffs and inflation threaten to derail the market's momentum.

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image for news PC Market Starts 2025 With Solid Growth, Tariff Turbulence Looms
Apple bounces 3% after worst losing streak since 2000
AAPL
Published: April 09, 2025 by: CNBC
Sentiment: Positive

Apple shares rallied 3% Tuesday after their worst four-day losing streak since 2000. The iPhone maker dropped 23% over four trading days and Microsoft unseated it as the most valuable company.

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image for news Apple bounces 3% after worst losing streak since 2000
Apple Stock Is The First Place To Look For A Bounce
AAPL
Published: April 09, 2025 by: Seeking Alpha
Sentiment: Negative

I see Apple as a relative Buy due to its resilient brand despite economic realities from tariffs. Apple's stock has dropped nearly 35% from its high, but is likely to be a first source of a market rebound. United States' tariffs on China could be devastating, but will probably not sink the long-term brand value of Apple Corp.

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image for news Apple Stock Is The First Place To Look For A Bounce
Tech's tariff reckoning: Wedbush warns of ‘Armageddon' as supply chains buckle
AAPL
Published: April 09, 2025 by: Proactive Investors
Sentiment: Negative

At midnight on Tuesday, US Customs began collecting tariffs on imports from 86 countries - and with it, the American tech sector entered what Wedbush has called a “Category 5 storm". The tech-focused bank, in a sweeping new note, likens the scale of disruption to the infamous Smoot-Hawley tariffs of 1930, which helped deepen the Great Depression.

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image for news Tech's tariff reckoning: Wedbush warns of ‘Armageddon' as supply chains buckle
AAPL Loses $1T in Market Pullback, DAL Turns Defensive on Tariffs
AAPL
Published: April 09, 2025 by: Schwab Network
Sentiment: Negative

Delta Airlines (DAL) set the tone of earnings season by giving no 2025 guidance over tariff concerns. Jenny Horne talks how a lack of clarity on the economic future played a key role in the CEO's commentary.

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image for news AAPL Loses $1T in Market Pullback, DAL Turns Defensive on Tariffs
Apple: You Wanted It Cheaper, Now You Got It
AAPL
Published: April 09, 2025 by: Seeking Alpha
Sentiment: Negative

Apple continues to see a significant hit as investors worry about the unfolding trade war between the US and China. Apple's supply chain exposure in Asia is susceptible if the trade war broadens. Yet, Apple has also diversified its partners, and also has a growing services business to mitigate the fallout.

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image for news Apple: You Wanted It Cheaper, Now You Got It
Apple Stock Suffers Sharp Selloff: Buy the Dip in ETFs?
AAPL
Published: April 08, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple Inc. AAPL is experiencing a massive market downturn as investors grow increasingly concerned about its exposure to newly announced tariffs targeting China, Vietnam, and India — all key components of Apple's global supply chain.

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image for news Apple Stock Suffers Sharp Selloff: Buy the Dip in ETFs?
Apple Stock Is Dropping. Trump Wants iPhones to Be Built in U.S.
AAPL
Published: April 08, 2025 by: Barrons
Sentiment: Negative

White House Press Secretary Karoline Leavitt says Trump “believes we have the labor, we have the workforce, we have the resources” to make iPhones in America.

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image for news Apple Stock Is Dropping. Trump Wants iPhones to Be Built in U.S.
Dow and S&P 500 rebound on hopes of tariff deals; Broadcom shares jump, healthcare stocks post notable gains
AAPL, AVGO
Published: April 08, 2025 by: Invezz
Sentiment: Neutral

Major equity benchmarks rebounded from the blood bath of the previous sessions as traders hoped the US would reach trade deals and lower duties. At the time of writing, the Dow Jones Industrial Average was higher by 836 points after falling over 1,000 points at one point on Monday.

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image for news Dow and S&P 500 rebound on hopes of tariff deals; Broadcom shares jump, healthcare stocks post notable gains
Pricing, Tariffs & White House Pin Pressure on AAPL
AAPL
Published: April 08, 2025 by: Schwab Network
Sentiment: Negative

Apple (AAPL) initially rallied before slipping into the red on today's trading session. Caroline Woods says part of the pressure comes as the Big Tech company seeks to import more iPhones from India to avoid tariff pressure on China.

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image for news Pricing, Tariffs & White House Pin Pressure on AAPL
Lots of worst case scenarios for Apple given the tariff regime, says Needham's Laura Martin
AAPL
Published: April 08, 2025 by: CNBC Television
Sentiment: Negative

Laura Martin, Needham, joins 'The Exchange' to discuss tariff impact on the tech space, what to from EPS this year, and much more.

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image for news Lots of worst case scenarios for Apple given the tariff regime, says Needham's Laura Martin
Nasdaq 100: Apple Slide Pressures Tech Stocks as Financials Lift US Indices
AAPL
Published: April 08, 2025 by: FXEmpire
Sentiment: Negative

Apple's decline pressures Nasdaq 100; tech rally stalls. Financials lead gains as traders weigh tariff news and prep for key earnings releases.

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image for news Nasdaq 100: Apple Slide Pressures Tech Stocks as Financials Lift US Indices
Apple Shoppers Are Reportedly Panic Buying iPhones Amid Looming Tariffs
AAPL
Published: April 08, 2025 by: CNET
Sentiment: Positive

Apple Stores saw a surge in foot traffic over the weekend amid concerns over upcoming tariffs.

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image for news Apple Shoppers Are Reportedly Panic Buying iPhones Amid Looming Tariffs

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.