Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple's Margins Catch A Break, But Road Ahead Still Looks Bumpy
Published: April 14, 2025 by: Benzinga
Sentiment: Positive
Apple Inc AAPL investors breathed a much-needed sigh of relief on Friday when the Trump administration announced a decision to exempt iPhones, iPads, and Macs from the latest wave of reciprocal tariffs. This might have saved the company from a near-term cost storm.
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Apple hasn't gotten an ‘all clear' on tariffs, but its stock is still surging
Published: April 14, 2025 by: Market Watch
Sentiment: Positive
Apple Inc. hasn't yet gotten the “all clear” signal on tariffs, but Wall Street is celebrating anyway.
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Apple's Supply Chain Strength
Published: April 11, 2025 by: Bloomberg Technology
Sentiment: Positive
Tony Wang, manager of T. Rowe Price's Science & Technology Equity Strategy portfolio, explains why Apple is still the portfolio's biggest holding despite US-China tariffs.
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How to Invest in Today's Market
Published: April 11, 2025 by: The Motley Fool
Sentiment: Neutral
The market has been extremely volatile over the past week, but long-term investors should see this as an opportunity. For those who can look past short-term moves, the market has opportunities ahead.
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Apple may hike iPhone prices as Trump tariffs on China remain high
Published: April 11, 2025 by: CNBC
Sentiment: Negative
Apple's reliance in China will likely lead to higher prices for iPhones.
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Apple Tariff Choices: Cut Low-End iPhones, Extend Release Schedule
Published: April 11, 2025 by: Barrons
Sentiment: Neutral
Morgan Stanley analyst Erik Woodring thinks Apple should remove low-end iPhone storage options. BofA analyst Wamsi Mohan has a different idea.
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Apple's Efforts to Prepare for Tariffs
Published: April 10, 2025 by: Bloomberg Technology
Sentiment: Neutral
Carolina Milanesi, Creative Strategies president and principal analyst, says Apple's reported airlift of iPhones from India to the US ahead of tariffs is unlike anything she has seen in her career. She explains why Apple is unlikely to build iPhones in the US with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.
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Apple has few incentives to start making iPhones in U.S., despite Trump's trade war with China
Published: April 10, 2025 by: TechXplore
Sentiment: Neutral
President Donald Trump's administration has been predicting its barrage of tariffs targeting China will push Apple into manufacturing the iPhone in the United States for the first time.
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Apple Has A Big China Problem
Published: April 10, 2025 by: Seeking Alpha
Sentiment: Negative
Apple stock faces significant risks, including soft iPhone sales, regulatory hurdles, and increased tariffs impacting consumer confidence and costs. Despite these challenges, EBITDA and free cash flow estimates have only slightly decreased. Peer group valuation shows a 30% upside, but global recession risks and valuation concerns justify maintaining a hold rating with a $204.61 price target.
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Apple Retreats to Rare, Long-Term Value Zone
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Negative
All stocks eventually succumb to gravity, and Apple is no different. However, yesterday, the stock retreated to a level that has held for more than two decades.
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Apple drops 4% after notching best day since 1998
Published: April 10, 2025 by: CNBC
Sentiment: Negative
Apple dropped 4% after its best day since January 1998. Markets fell Thursday after President Trump announced a 90-day pause on some tariffs that spurred a historic market rally.
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Apple Faces Up To 90% Cost Surge On iPhones If US Tariffs Stick: Analyst Looks At Possible Shift To India, Price Increase
Published: April 09, 2025 by: Benzinga
Sentiment: Negative
BofA Securities analyst Wamsi Mohan maintained a Buy rating on Apple Inc AAPL with a price target of $250 Wednesday.
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Why Shares of Apple Are Skyrocketing After One of Its Worst 4-Day Stretches in 25 Years
Published: April 09, 2025 by: The Motley Fool
Sentiment: Positive
Shares of the consumer tech giant Apple (AAPL 9.99%) had blasted over 11% higher, as of 1:55 p.m. ET today, after President Donald Trump announced a 90-day pause on higher tariff rates for most countries and a universal 10% tariff base during the pause, citing progress on negotiations, according to CNBC.
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PC shipments increased in first quarter as companies braced for tariffs
Published: April 09, 2025 by: CNBC
Sentiment: Positive
Personal computer shipments rose 9% in the first quarter from a year ago, according to research firm Canalys Many companies sped up deliveries to prepare for incoming tariffs that could put pressure on a recovering PC and electronics market.
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$3,500 for an iPhone? It's a real possibility
Published: April 09, 2025 by: The Street
Sentiment: Negative
A new iPhone currently costs around $1,000 Transcript: If you were planning on getting a new iPhone anytime soon, you might want to speed up that process. According to one prominent tech analyst, the price of Apple's biggest money maker could more than triple.
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Chinese Apple supplier suggests shifting more production to US to dodge brunt of Trump tariffs: report
Published: April 09, 2025 by: New York Post
Sentiment: Positive
A key Apple supplier has suggested it could shift some production to the US and other countries in order to dodge the brunt of President Trump's 104% tariffs on China.
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2 Stocks Rising on Upgrades: Apple, Constellation Energy
Published: April 09, 2025 by: Schaeffers Research
Sentiment: Positive
Big tech stock Apple Inc (NASDAQ:AAPL) was last seen up 4.2% to trade at $179.62, after an upgrade from Jefferies to "hold" from "underperform" due to the possibility a tariff exemption.
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PC Market Starts 2025 With Solid Growth, Tariff Turbulence Looms
Published: April 09, 2025 by: Zacks Investment Research
Sentiment: Neutral
PC shipments rose 4.9% in the first quarter of 2025, but looming tariffs and inflation threaten to derail the market's momentum.
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Apple bounces 3% after worst losing streak since 2000
Published: April 09, 2025 by: CNBC
Sentiment: Positive
Apple shares rallied 3% Tuesday after their worst four-day losing streak since 2000. The iPhone maker dropped 23% over four trading days and Microsoft unseated it as the most valuable company.
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Apple Stock Is The First Place To Look For A Bounce
Published: April 09, 2025 by: Seeking Alpha
Sentiment: Negative
I see Apple as a relative Buy due to its resilient brand despite economic realities from tariffs. Apple's stock has dropped nearly 35% from its high, but is likely to be a first source of a market rebound. United States' tariffs on China could be devastating, but will probably not sink the long-term brand value of Apple Corp.
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Tech's tariff reckoning: Wedbush warns of ‘Armageddon' as supply chains buckle
Published: April 09, 2025 by: Proactive Investors
Sentiment: Negative
At midnight on Tuesday, US Customs began collecting tariffs on imports from 86 countries - and with it, the American tech sector entered what Wedbush has called a “Category 5 storm". The tech-focused bank, in a sweeping new note, likens the scale of disruption to the infamous Smoot-Hawley tariffs of 1930, which helped deepen the Great Depression.
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AAPL Loses $1T in Market Pullback, DAL Turns Defensive on Tariffs
Published: April 09, 2025 by: Schwab Network
Sentiment: Negative
Delta Airlines (DAL) set the tone of earnings season by giving no 2025 guidance over tariff concerns. Jenny Horne talks how a lack of clarity on the economic future played a key role in the CEO's commentary.
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Apple: You Wanted It Cheaper, Now You Got It
Published: April 09, 2025 by: Seeking Alpha
Sentiment: Negative
Apple continues to see a significant hit as investors worry about the unfolding trade war between the US and China. Apple's supply chain exposure in Asia is susceptible if the trade war broadens. Yet, Apple has also diversified its partners, and also has a growing services business to mitigate the fallout.
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Apple Stock Suffers Sharp Selloff: Buy the Dip in ETFs?
Published: April 08, 2025 by: Zacks Investment Research
Sentiment: Negative
Apple Inc. AAPL is experiencing a massive market downturn as investors grow increasingly concerned about its exposure to newly announced tariffs targeting China, Vietnam, and India — all key components of Apple's global supply chain.
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Apple Stock Is Dropping. Trump Wants iPhones to Be Built in U.S.
Published: April 08, 2025 by: Barrons
Sentiment: Negative
White House Press Secretary Karoline Leavitt says Trump “believes we have the labor, we have the workforce, we have the resources” to make iPhones in America.
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Dow and S&P 500 rebound on hopes of tariff deals; Broadcom shares jump, healthcare stocks post notable gains
Published: April 08, 2025 by: Invezz
Sentiment: Neutral
Major equity benchmarks rebounded from the blood bath of the previous sessions as traders hoped the US would reach trade deals and lower duties. At the time of writing, the Dow Jones Industrial Average was higher by 836 points after falling over 1,000 points at one point on Monday.
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Pricing, Tariffs & White House Pin Pressure on AAPL
Published: April 08, 2025 by: Schwab Network
Sentiment: Negative
Apple (AAPL) initially rallied before slipping into the red on today's trading session. Caroline Woods says part of the pressure comes as the Big Tech company seeks to import more iPhones from India to avoid tariff pressure on China.
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Lots of worst case scenarios for Apple given the tariff regime, says Needham's Laura Martin
Published: April 08, 2025 by: CNBC Television
Sentiment: Negative
Laura Martin, Needham, joins 'The Exchange' to discuss tariff impact on the tech space, what to from EPS this year, and much more.
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Nasdaq 100: Apple Slide Pressures Tech Stocks as Financials Lift US Indices
Published: April 08, 2025 by: FXEmpire
Sentiment: Negative
Apple's decline pressures Nasdaq 100; tech rally stalls. Financials lead gains as traders weigh tariff news and prep for key earnings releases.
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Apple Shoppers Are Reportedly Panic Buying iPhones Amid Looming Tariffs
Published: April 08, 2025 by: CNET
Sentiment: Positive
Apple Stores saw a surge in foot traffic over the weekend amid concerns over upcoming tariffs.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000