Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple CEO spoke with Lutnick about tariffs impact on iPhone prices, Washington Post reports
AAPL
Published: April 17, 2025 by: Reuters
Sentiment: Neutral

Apple CEO Tim Cook spoke with U.S. Commerce Secretary Howard Lutnick last week about the potential impact of President Donald Trump's tariffs on iPhone prices, the Washington Post reported on Thursday, citing two people familiar with the phone call.

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image for news Apple CEO spoke with Lutnick about tariffs impact on iPhone prices, Washington Post reports
Apple says zero-day bugs exploited against ‘specific targeted individuals' using iOS
AAPL
Published: April 16, 2025 by: TechCrunch
Sentiment: Negative

Apple has released new software updates across its product line to fix two security vulnerabilities, which the company said may have been actively used to hack customers running its mobile software, iOS.

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image for news Apple says zero-day bugs exploited against ‘specific targeted individuals' using iOS
Tariffs
AAPL
Published: April 16, 2025 by: Seeking Alpha
Sentiment: Negative

If I knew how to read tea leaves, I'd tell you how the tariff-fueled trade war will impact Apple. But I don't. So I can't.

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image for news Tariffs
Apple races to surpass rivals in quest to eliminate carbon pollution
AAPL
Published: April 16, 2025 by: TechCrunch
Sentiment: Positive

Apple, Microsoft, and Amazon are all locked in a race to see who can zero out their carbon pollution first.

Read More
image for news Apple races to surpass rivals in quest to eliminate carbon pollution
Two New Dividend Picks To Help You Navigate Tariffs And Uncertainty -- One Yields 7%+
AAPL, ARE, JNJ, SCHD, SCHO, UL
Published: April 15, 2025 by: Seeking Alpha
Sentiment: Positive

The acquisitions of Alexandria Real Estate and Unilever enhance sector and geographical diversification, increase dividend income capacity, and reduce portfolio volatility, aligning with The Dividend Income Accelerator Portfolio's goals. Alexandria Real Estate offers a strong Dividend Yield [FWD] of 7.16%, robust financials, and is undervalued, making it a strategic addition to our portfolio. Unilever's fair Valuation and low 24M Beta Factor of 0.11 further reduce portfolio volatility and enhance risk-adjusted returns.

Read More
image for news Two New Dividend Picks To Help You Navigate Tariffs And Uncertainty -- One Yields 7%+
Apple Dodged a Bullet, but the Stock Still Isn't a Buy
AAPL
Published: April 15, 2025 by: The Motley Fool
Sentiment: Negative

To the relief of anyone with an aging iPhone, the Trump administration exempted smartphones, computers, and other tech products from its punishing tariffs on Chinese imports over the weekend. While Apple (AAPL -0.36%) has geographically diversified its supply chain, the company still relies heavily on Chinese manufacturing partners for its devices.

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image for news Apple Dodged a Bullet, but the Stock Still Isn't a Buy
Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
META, NFLX, AAPL, AMZN, GOOG, GOOGL, MSFT, NVDA, TSLA
Published: April 15, 2025 by: Schwab Network
Sentiment: Positive

"The tariff gun won't fire as loudly as everyone realizes," argues Jeffrey Small. He believes markets will fall another 5% to 10% at most before hitting a bottom, telling investors that now is the time to buy.

Read More
image for news Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
Apple just had its best March quarter for iPhone shipments — but there's a catch
AAPL
Published: April 15, 2025 by: Market Watch
Sentiment: Positive

Apple Inc. had the best March quarter in its history for iPhone shipments, according to market research firm IDC, as the company shipped devices it had stockpiled in anticipation of tariffs imposed by the Trump administration.

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image for news Apple just had its best March quarter for iPhone shipments — but there's a catch
What Nvidia and Tech Investors Should Know About Recent Tariff Updates
AAPL, NVDA
Published: April 15, 2025 by: The Motley Fool
Sentiment: Neutral

In today's video, I discuss Nvidia (NVDA 0.99%), Apple (AAPL -0.26%), and recent updates about tariffs. To learn more, check out the short video, consider subscribing, and click the special offer link below.

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image for news What Nvidia and Tech Investors Should Know About Recent Tariff Updates
Trump Tariffs Could Raise iPhone Prices, But Affordable Options Remain
AAPL
Published: April 15, 2025 by: NYTimes
Sentiment: Negative

Even if gadget prices surge, we have plenty of cheaper options, like buying last year's phone model instead of the latest and greatest.

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image for news Trump Tariffs Could Raise iPhone Prices, But Affordable Options Remain
Apple airlifted iPhones worth a record $2 billion from India in March as Trump tariffs loomed
AAPL
Published: April 15, 2025 by: Reuters
Sentiment: Positive

Apple's main India suppliers Foxconn and Tata shipped nearly $2 billion worth of iPhones to the United States in March, an all-time high, as the U.S. company airlifted devices to bypass President Donald Trump's impending tariffs, customs data shows.

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image for news Apple airlifted iPhones worth a record $2 billion from India in March as Trump tariffs loomed
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL Hardware Ecosystem Unbreakable, Innovation Needed in Apple Intelligence
AAPL
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive

Andy Swan with @LikeFolio is "very bullish" on Apple (AAPL) long-term. While Andy expects tariff volatility to rock the stock for now, he says Apple's hardware ecosystem is so ingrained in our daily lives that it's impossible to escape.

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image for news AAPL Hardware Ecosystem Unbreakable, Innovation Needed in Apple Intelligence
Having exposure to Apple is important, says Bokeh's Kim Forrest
AAPL
Published: April 14, 2025 by: CNBC Television
Sentiment: Positive

Bokeh's Kim Forrest and Wedbush's Dan Ives join 'The Exchange' to discuss Trump's tech tariff exemption and the impact on Apple.

Read More
image for news Having exposure to Apple is important, says Bokeh's Kim Forrest
Tariff delay offers temporary relief for US semiconductors, says Bank of America
AAPL
Published: April 14, 2025 by: Proactive Investors
Sentiment: Positive

A temporary pause in US tariffs on electronics imported from China is giving the semiconductor sector a brief reprieve, according to Bank of America, even as the industry braces for new sector-specific trade measures. The US Customs and Border Protection announced late Friday that smartphones and PCs would be excluded from immediate tariff hikes, which had proposed rates as high as 145%.

Read More
image for news Tariff delay offers temporary relief for US semiconductors, says Bank of America
Trump gave tech companies a break from tariffs. Here's how long that could last.
AAPL, NVDA
Published: April 14, 2025 by: Market Watch
Sentiment: Positive

Late Friday, the Trump administration exempted smartphones and other consumer-electronics products from recently imposed tariffs, in what appears to be at least a temporary win for Apple Inc. AAPL+2.86%, Nvidia Corp. NVDA-0.79% and other Big Tech names.

Read More
image for news Trump gave tech companies a break from tariffs. Here's how long that could last.
Trump Celebrates Last Week's ‘Largest Gain' In Stock Market History—But Stocks Are Still Down During His Second Term
AAPL
Published: April 14, 2025 by: Forbes
Sentiment: Neutral

President Donald Trump on Monday celebrated last week's historic stock market surge following his softening on tariffs, the latest evidence of financial market movements' influence on Trump, whose Monday assertion was arguably cherrypicked considering the stock losses during his second term are still stark.

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image for news Trump Celebrates Last Week's ‘Largest Gain' In Stock Market History—But Stocks Are Still Down During His Second Term
Importance of Tech Tariff Exemptions to AAPL, A.I. & Services Key Ahead
AAPL
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive

"You have to be positive" on the Trump administration's decision to dial back tech tariffs, according to Angelo Zino. Even if the exemptions are temporary, Angelo says it offers Apple (AAPL) a buffer to adjust its manufacturing to limit China tariff impacts.

Read More
image for news Importance of Tech Tariff Exemptions to AAPL, A.I. & Services Key Ahead
Why Palantir, Apple, and Micron Rallied Monday
AAPL, MU, PLTR
Published: April 14, 2025 by: The Motley Fool
Sentiment: Neutral

The continuing threat of a far-reaching trade war and on-again, off-again tariffs has sparked historic volatility in the stock market in recent weeks. The dour mood resulting from ongoing correction has been offset by waves of euphoria, with investors latching onto any positive developments to bid up stocks from recent lows.

Read More
image for news Why Palantir, Apple, and Micron Rallied Monday
Tech stocks update: Apple, Nvidia prices rise despite confusion over smartphone tariff exemptions
AAPL, NVDA
Published: April 14, 2025 by: Fast Company
Sentiment: Positive

It's been another chaotic weekend when it comes to President Trump's tariff trade war. On Friday, it was announced that electronic devices like smartphones and computers would be exempt from the looming tariffs of up to 145%—music to tech investors' ears.

Read More
image for news Tech stocks update: Apple, Nvidia prices rise despite confusion over smartphone tariff exemptions
Apple is struggling to catch a break right now
AAPL
Published: April 14, 2025 by: Business Insider
Sentiment: Negative

Apple looked like it was off the hook for some tariffs. Then Donald Trump said there wasn't a tariff "exception" for tech products.

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image for news Apple is struggling to catch a break right now
Example Options Plays in AAPL and META
AAPL, META
Published: April 14, 2025 by: Schwab Network
Sentiment: Neutral

As Pres. Trump pulls back on his tariff policy, Apple (AAPL) is among the early stocks to pop higher. Meanwhile, Meta Platforms (META) faces antitrust headwinds as the FTC begins its trial with WhatsApp and Instagram's ownership on the line.

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image for news Example Options Plays in AAPL and META
Bullish trade in Apple options reaps gains as shares jump on tariff exemption
AAPL
Published: April 14, 2025 by: Reuters
Sentiment: Positive

An unidentified options trader's multi-million dollar bet on a short-term rebound in Apple Inc.'s shares was set to reap a sizable profit as the iPhone-maker's shares soared on Monday following the Trump administration's weekend move to grant tariff exclusions for smartphones.

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image for news Bullish trade in Apple options reaps gains as shares jump on tariff exemption
Trump Gives Apple A Reprieve But Tramples On Stock Market Bulls' Initial Jubilation
AAPL
Published: April 14, 2025 by: Benzinga
Sentiment: Neutral

To gain an edge, this is what you need to know today.

Read More
image for news Trump Gives Apple A Reprieve But Tramples On Stock Market Bulls' Initial Jubilation
Apple was on brink of crisis before Trump tariff concession
AAPL
Published: April 14, 2025 by: TechXplore
Sentiment: Negative

Apple Inc. has managed to dodge its biggest crisis since the pandemic—for the moment, at least.

Read More
image for news Apple was on brink of crisis before Trump tariff concession
"Mass Uncertainty" Around Tech Remains, AAPL Soars Despite Risk
AAPL
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive

Dan Ives offers cautious optimism after the Trump administration dialed back tariffs surrounding semiconductors and other technology. Jenny Horne notes the market pullback bringing tech valuations to more reasonable levels but agrees with Ives' cautious approach due to a continued lack of clarity from the White House.

Read More
image for news "Mass Uncertainty" Around Tech Remains, AAPL Soars Despite Risk
Rally in Apple ETFs in the Cards?
AAPL
Published: April 14, 2025 by: Zacks Investment Research
Sentiment: Positive

With Trump exempting phones, computers, chips from new tariffs, buyers may now use the latest dip in Apple shares as a buying opportunity.

Read More
image for news Rally in Apple ETFs in the Cards?
'Nobody Is Getting Off The Hook,' But iPhones Are: Reiterating Buy On Apple
AAPL
Published: April 14, 2025 by: Seeking Alpha
Sentiment: Negative

President Trump's tariff exemption for smartphones, computers etc. may not stick for others, but in our view will stick for Apple Inc. because Trump can't afford iPhones to be collateral damage in U.S.-China trade war. U.S. tariffs on China, at 145%, disproportionately harm U.S. companies more than China; the bulk of value from a $1,000 iPhone to U.S. semi companies. Keeping tariffs that include Apple would also give Chinese smartphone vendors a runway to eat up more of the global smartphone market, which Apple can't afford.

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image for news 'Nobody Is Getting Off The Hook,' But iPhones Are: Reiterating Buy On Apple
Apple's Falling Share Price Gets Saved
AAPL
Published: April 14, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The feared $4,500 iPhone price was based on the Apple Inc. (NASDAQ: AAPL) smartphone being built outside China and with parts not made in China.

Read More
image for news Apple's Falling Share Price Gets Saved
Options Corner: AAPL
AAPL
Published: April 14, 2025 by: Schwab Network
Sentiment: Neutral

Keybanc upgraded Apple (AAPL) to Sector Weight from Underweight. Rick Ducat takes a look at the volatile trading impacting the tech sector thus far in 2025.

Read More
image for news Options Corner: AAPL

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.