Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
AAPL
Published: April 25, 2025 by: New York Post
Sentiment: Negative

Apple is reportedly planning to shift most production of the iPhones it sells in the US to factories in India by the end of 2026 – as CEO Tim Cook's firm looks to dodge massive tariffs on Chinese imports.

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image for news Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
AAPL
Published: April 25, 2025 by: CNET
Sentiment: Neutral

The manufacturing move is aimed at addressing massive US tariffs against China that could spur higher prices on the company's biggest-selling product.

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image for news Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
Apple Walks Away From China
AAPL
Published: April 25, 2025 by: 24/7 Wall Street
Sentiment: Negative

Tariffs and the concentration of the assembly of its iPhone in one country have triggered Apple Inc.

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image for news Apple Walks Away From China
Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 25, 2025 by: Schwab Network
Sentiment: Neutral

Scott Bauer (@ProsperTradingAcademy) says even despite this week's rally, "we're not out of the woods yet" as markets will continue to whipsaw back and forth on every trade negotiation headline. For now, Scott's looking for stabilization instead of normalization as he focuses ahead to a slew of big tech earnings next week including Meta Platforms (META), Microsoft (MSFT), Apple (AAPL) and Amazon (AMZN).

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image for news Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
Apple FQ2 Preview: Buy And Forget At $200
AAPL
Published: April 24, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. (AAPL) stock is scheduled to release its FY Q2 earnings report next week. I expect margin pressure due to the higher tariffs implemented between China and the US since my last writing. The pressure could persist due to prolonged supply and manufacturing chain shifts. But other factors offer counterbalance to these negatives.

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image for news Apple FQ2 Preview: Buy And Forget At $200
The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
AAPL, META
Published: April 23, 2025 by: TechXplore
Sentiment: Negative

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules.

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image for news The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
EU hands Apple, Meta massive fines despite warnings from Trump
AAPL, META
Published: April 23, 2025 by: Fox Business
Sentiment: Negative

The European Union fined Apple $570 million and Meta $228 million for violating the Digital Markets Act, a piece of legislation aimed at curbing Big Tech.

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image for news EU hands Apple, Meta massive fines despite warnings from Trump
Why Apple investors might be too optimistic about what's ahead
AAPL
Published: April 23, 2025 by: Market Watch
Sentiment: Negative

Apple Inc. investors should not get lulled into complacency with the prospect of better-than-expected results in its upcoming quarterly earnings, UBS analysts said, citing a tepid demand backdrop for the balance of the year and into 2026.

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image for news Why Apple investors might be too optimistic about what's ahead
Meta and Apple Hit With Almost $800 Million in Fines From the EU
AAPL, META
Published: April 23, 2025 by: CNET
Sentiment: Negative

Meta and Apple are being fined hundreds of millions of dollars each by the EU. Editor in Chief Adam Auriemma explains why.

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image for news Meta and Apple Hit With Almost $800 Million in Fines From the EU
Are Apple ETFs Ripe for a Rebound?
AAPL
Published: April 23, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple (AAPL) shares have outperformed the S&P 500 over the past week, falling just 1% compared to the index???s 2.3% decline.

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image for news Are Apple ETFs Ripe for a Rebound?
Explainer: What happens to Apple and Meta after the EU fine?
AAPL, META
Published: April 23, 2025 by: Reuters
Sentiment: Negative

European Union antitrust regulators on Wednesday fined Apple AAPL.O 500 million euros ($570 million) and Meta 200 million euros to make the companies comply with the Digital Markets Act, which seeks to allow smaller rivals into markets dominated by the biggest companies.

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image for news Explainer: What happens to Apple and Meta after the EU fine?
Dow Jones and Nasdaq: Boeing, Microsoft, Apple Power Industrial and Tech Rebound
AAPL, BA, MSFT
Published: April 23, 2025 by: FXEmpire
Sentiment: Positive

US stocks surge as Dow jumps 1,000+ points on China tariff rollback hopes and dovish Fed tone. Tech stocks and chipmakers lead today's bullish rally.

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image for news Dow Jones and Nasdaq: Boeing, Microsoft, Apple Power Industrial and Tech Rebound
Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners
AAPL
Published: April 22, 2025 by: PYMNTS
Sentiment: Positive

Consumers' perception of Apple's artificial intelligence (AI) platform is more favorable than that of investors, Morgan Stanley said in a research note released Tuesday (April 22).

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image for news Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners
Even if you are tempted to buy Mag 7, wait until they report results: Portfolio Manager
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 22, 2025 by: Yahoo Finance
Sentiment: Negative

Tesla (TSLA) is set to report first quarter earnings results on Tuesday after the closing bell on Wall Street. Harvest Portfolio Management chief investment officer Paul Meeks joins Morning Brief with Brad Smith and Madison Mills to outline his bearish view of Tesla stock and what he wants to hear from Elon Musk.

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image for news Even if you are tempted to buy Mag 7, wait until they report results: Portfolio Manager
National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
AAPL
Published: April 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S. As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S.

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image for news National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
Warren Buffett Timed His Apple Stock Sale to Perfection. What's Next?
AAPL
Published: April 22, 2025 by: WSJ
Sentiment: Positive

Berkshire Hathaway's huge cash pile has investors wondering what he'll buy and when.

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image for news Warren Buffett Timed His Apple Stock Sale to Perfection. What's Next?
Should You Buy Apple Stock Before May 1?
AAPL
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative

Apple (AAPL -1.81%) is at the epicenter of increasing geopolitical tensions between the U.S. and China, and investors will want to know how the business is coping.

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image for news Should You Buy Apple Stock Before May 1?
Despite Cutting Apple's Price Target, Wedbush's Dan Ives Remains Bullish on the Stock for the Long Term. Should You?
AAPL
Published: April 22, 2025 by: The Motley Fool
Sentiment: Neutral

Investors may not know what to make of Apple (AAPL -1.81%) stock. Although it attained the world's largest market cap through inventing new, tech-related products, growth and innovation have slowed, and many analysts have soured on the stock.

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image for news Despite Cutting Apple's Price Target, Wedbush's Dan Ives Remains Bullish on the Stock for the Long Term. Should You?
After Trump Spares Apple, Other Businesses Want a Tariffs Break
AAPL
Published: April 22, 2025 by: NYTimes
Sentiment: Neutral

Retail executives huddled with the president amid fears that tariffs could result in higher prices.

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image for news After Trump Spares Apple, Other Businesses Want a Tariffs Break
Trump's Tariffs Continue to Affect Apple. Should Investors Sell the Stock?
AAPL
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative

President Trump's economic policies are causing significant volatility in the stock market. On April 3, he announced his administration would impose expansive tariffs on most countries.

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image for news Trump's Tariffs Continue to Affect Apple. Should Investors Sell the Stock?
3 Unstoppable Growth Stocks Down 20% or More to Buy and Hold
AAPL, AMZN, GOOG
Published: April 22, 2025 by: The Motley Fool
Sentiment: Positive

Babe Ruth struck out 1,330 times during his professional baseball career. Michael Jordan missed 12,345 shots.

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image for news 3 Unstoppable Growth Stocks Down 20% or More to Buy and Hold
Apple's Next Chapter: Why Services And AI Could Drive The Stock Higher
AAPL
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Positive

Apple is undervalued despite strong financials; $36.3 billion profit and $29.9 billion operating cash flow in one quarter signal robust health. Services revenue surged 14%, hitting $26.3 billion with 75% gross margins, reshaping Apple's financial engine and driving future growth. Regulatory risks and macro concerns are priced in, but Apple's investments in AI, AR, and custom silicon indicate significant long-term potential.

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image for news Apple's Next Chapter: Why Services And AI Could Drive The Stock Higher
Hedge funds cut 'Mag Seven' to two-year low ahead of earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 21, 2025 by: Reuters
Sentiment: Negative

Global hedge funds last week dumped the so-called Magnificent Seven megacap stocks, bringing their exposure to the group to a two-year low just ahead of their earnings, according to a Morgan Stanley note to clients seen by Reuters.

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image for news Hedge funds cut 'Mag Seven' to two-year low ahead of earnings
The biggest questions facing Big Tech ahead of earnings
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: April 21, 2025 by: CNBC
Sentiment: Neutral

Tesla kicks off tech earnings season on Tuesday, followed by Alphabet on Thursday. All of the megacap companies have significant exposure to President Trump's sweeping tariffs, which will be a major topic on earnings calls.

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image for news The biggest questions facing Big Tech ahead of earnings
Magnificent-7. What Stock Should We Add To Make It The Excellent-8?
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 20, 2025 by: Seeking Alpha
Sentiment: Neutral

Despite current market negativity, buying good stocks at discounted prices can yield significant long-term gains. Policy chaos and recession fears dominate sentiment, but potential tariff agreements and positive economic policies could shift market outlooks positively.

Read More
image for news Magnificent-7. What Stock Should We Add To Make It The Excellent-8?
Apple's iPhone is losing ground in China while local rivals surge
AAPL
Published: April 18, 2025 by: Business Insider
Sentiment: Negative

Smartphone shipments rose overall in China in the first quarter, but iPhone shipments fell 9%, according to IDC data. Apple's Chinese competitors are hitting growth milestones boosted by government subsidies.

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image for news Apple's iPhone is losing ground in China while local rivals surge
Apple buying frenzy ahead of tariff pause raises eyebrows — but Letitia James only has blinders for Trump
AAPL
Published: April 18, 2025 by: New York Post
Sentiment: Neutral

The NY AG, it should be noted, has been trying to nail Trump on something for years, she even campaigned on it, so she's not a neutral source.

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image for news Apple buying frenzy ahead of tariff pause raises eyebrows — but Letitia James only has blinders for Trump
Italy agrees with US to oppose 'discriminatory' tech taxes
AAPL, AMZN, GOOG, GOOGL, META
Published: April 18, 2025 by: Reuters
Sentiment: Positive

Italy and the United States issued a joint statement against "discriminatory" taxes on digital services on Friday, in a possible signal Rome is moving away from a levy that has irked Washington.

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image for news Italy agrees with US to oppose 'discriminatory' tech taxes
EU Delayed Punishing Apple, Meta Just Before Trade Talks Started
AAPL, META
Published: April 18, 2025 by: WSJ
Sentiment: Neutral

The bloc postponed penalties, temporarily avoiding a conflict with the Trump administration during a week in which it ramped up its push for a trade deal with the U.S.

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image for news EU Delayed Punishing Apple, Meta Just Before Trade Talks Started
Ives on Trump Tariffs, Nvidia Trouble, Apple, Mag 7
AAPL, NVDA
Published: April 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Dan Ives, Global Head of Technology at Wedbush Securities, on the Nvidia chip restrictions. Technology stocks fell due to new US government restrictions on Nvidia chip exports to China and a disappointing report from ASML Holding NV, wiping out $155 billion in market value.

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image for news Ives on Trump Tariffs, Nvidia Trouble, Apple, Mag 7

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.