Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
AAPL
Published: April 30, 2025 by: CNBC
Sentiment: Negative

The most anticipated part of Apple's Thursday earnings will be CEO Tim Cook's comments on how the company is dealing with President Donald Trump's tariffs. Apple is perhaps the highest-profile example of a company that's gotten caught up in Trump's trade war.

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image for news Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
AAPL
Published: April 30, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 30, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
Tarnished Magnificent 7 stocks rebound faces test with earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 30, 2025 by: Reuters
Sentiment: Neutral

The U.S. technology and growth stocks known as the "Magnificent Seven" have regained their footing somewhat after a steep slide, but a few weeks of growing valuations and a dimming earnings edge could make it harder for them to push Wall Street higher.

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image for news Tarnished Magnificent 7 stocks rebound faces test with earnings
What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: Market Watch
Sentiment: Neutral

Several Big Tech companies are reporting earnings this week, including Amazon.com AMZN-0.15%, Apple AAPL+0.49%, Meta Platforms META+0.84% and Microsoft MSFT+0.75%. Options traders attempt to predict the size of a stock's post-earnings movement by bidding up its puts and calls.

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image for news What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
Apple: Don't Buy The Dip
AAPL
Published: April 29, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. stock faces a myriad of headwinds, with the company lagging behind all other Magnificent 7 stocks in the AI race. Apple's "upgraded Siri" delay comes at a time when rising AI companies are developing both software and hardware alternatives fit for the generative AI era, cultivating broader platforms. To make matters worse, Apple also faces antitrust litigation that is requiring the tech giant to open its ecosystem for compatibility with third-party software and hardware services, threatening its moat.

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image for news Apple: Don't Buy The Dip
Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
AAPL
Published: April 29, 2025 by: PYMNTS
Sentiment: Negative

Apple will likely face tough questions on tariffs and AI from investors when it reports earnings this week. That's according to a report Tuesday (April 29) from Reuters, which says the tech giant's investors will want to know more about the delayed launch of Apple's artificial intelligence (AI) features, and the impact of the U.S.

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image for news Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
AAPL, AMZN, GOOG, GOOGL
Published: April 29, 2025 by: FXEmpire
Sentiment: Negative

The Tuesday session continues to see more settling down, after having so much volatility. At this point, the markets are starting to look at how things might actually play out between China and the United States.

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image for news GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
AAPL, AMZN, XIACF, XIACY
Published: April 29, 2025 by: Reuters
Sentiment: Neutral

India's financial crime agency has privately sought sales data and other documents from smartphone players including Apple and Xiaomi as part of an investigation into Amazon and Walmart-owned Flipkart, sources familiar with the matter told Reuters.

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image for news India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: The Motley Fool
Sentiment: Negative

The S&P 500 (^GSPC 0.06%) has declined 10% from its high as tariffs imposed by the Trump administration have rattled financial markets. Investors will receive important data this week that could either alleviate or intensify concerns surrounding the trade war.

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image for news The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
Apple, Amazon, Microsoft And Meta Upcoming Earnings
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Focus on Apple and Amazon earnings for insights on China-US tariffs; Apple's services and advanced products, and Amazon's AWS performance are key areas to watch. Microsoft's earnings are noteworthy due to its potential tariff-proof status and its AI relationship with OpenAI.

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image for news Apple, Amazon, Microsoft And Meta Upcoming Earnings
Apple Shakes Up AI Unit
AAPL
Published: April 28, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman explains why Apple is moving parts of its AI unit away from an executive it lured away from Google in 2018. Gurman joins Caroline Hyde on “Bloomberg Technology.

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image for news Apple Shakes Up AI Unit
Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
AAPL
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 28, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
Apple Q2 earnings: What to expect
AAPL
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Neutral

Apple (AAPL) is set to report its second quarter earnings this Thursday after the market closes. Yahoo Finance Technology Editor Dan Howley joins Catalysts to discuss the details, including the potential impact of tariffs and the company's strategy to offset challenges.

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image for news Apple Q2 earnings: What to expect
Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
AAPL
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL's second-quarter fiscal 2025 results are likely to reflect steady services growth despite sluggish iPhone sales in China.

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image for news Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst says results will be "better-than-feared" when the technology giant reports second-quarter financial results Thursday.

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image for news Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
What Analysts Think of Apple Stock Ahead of Earnings
AAPL
Published: April 28, 2025 by: Investopedia
Sentiment: Negative

Apple (AAPL) is slated to report fiscal second-quarter results after the market closes Thursday, with investors likely to be watching for clues on how shifting trade policies could impact the iPhone maker.

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image for news What Analysts Think of Apple Stock Ahead of Earnings
IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
AAPL, IBM, NVDA
Published: April 28, 2025 by: New York Post
Sentiment: Positive

IBM operates one of the world's largest fleet of quantum computing systems, which promise to offer performance thousands of times more powerful than traditional computers.

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image for news IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
Big Week Ahead for the Stock Market
AAPL, ADP, AMZN, DPZ, FFIV, META, MSFT, NUE, NXPI
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Jobs Week, PCE and Q1 earnings reports should dominate market headlines all week.

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image for news Big Week Ahead for the Stock Market
You do not want to short Magnificent Seven names, strategist says
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Positive

It's a busy earnings week, as companies with a combined $20 trillion in market capitalization are set to report. JPMorgan Asset Management global market strategist Jack Manley joins Morning Brief with Brad Smith and Madison Mills to discuss upcoming earnings, including from some "Magnificent Seven" names, and take a closer look at Mag Seven performance compared to the other 493 companies of the S&P 500 (^GSPC).

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image for news You do not want to short Magnificent Seven names, strategist says
Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
AAPL
Published: April 28, 2025 by: Barrons
Sentiment: Neutral

The shares could still be a good bet despite the threat of levies on imported smartphones, according to J.P. Morgan.

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image for news Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Washington cranks up the tariff pressure, Apple Inc. AAPL may have already played its smartest card: doubling down on India for assembly and investing deeper into U.S. component suppliers.

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image for news Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 28, 2025 by: Schwab Network
Sentiment: Positive

"There's something for everyone this week" when it comes to the markets, says Kevin Hincks. He points out a slew of economic data and earnings that include 180 names in the SPX.

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image for news Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Big Tech steps onto the earnings stage this week, tariff worries swirl, but the AI Revolution isn't slowing down. Microsoft Corp MSFT, Meta Platforms Inc META, Amazon.com Inc AMZN, and Apple Inc AAPL are all set to report and Wedbush Securities' analyst Dan Ives says the setup is more bullish than bearish.

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image for news Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
The Bear Market Has Only Just Started - Here's Why
AAPL, NVDA, SPY
Published: April 28, 2025 by: MarketBeat
Sentiment: Negative

Markets are cyclical, and that's an inevitable truth that every investor needs to remember when risking their capital in the financial markets, no matter what asset class or individual company they decide to invest in. No profits can be made without volatility, though the same counts for losses, and the differentiating factor all comes down to the timing of market entries and exits.

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image for news The Bear Market Has Only Just Started - Here's Why
Could Apple stock be the Nvidia of 2025?
AAPL
Published: April 28, 2025 by: Finbold
Sentiment: Positive

Despite being the world's biggest company in 2025 and recording one of the strongest decade-long upsurges on record, Apple (NASDAQ: AAPL) stock has been somewhat overlooked in recent years.

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image for news Could Apple stock be the Nvidia of 2025?
Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
AAPL
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple is expected to become a dividend aristocrat eventually due to its strong brand, market cap, growth, and high margins, despite current trade war headwinds. The dividend will rise in early May, but trade war uncertainties will likely dampen growth, making current earnings estimates too high. Since 2012, Apple's dividend has grown significantly, supported by stock buybacks, ensuring decent per-share growth despite modest overall dividend increases.

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image for news Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
AAPL, CVX, DPZ, KO
Published: April 27, 2025 by: Barrons
Sentiment: Neutral

About a third of the S&P 500 index reports earnings this week. Plus economic data on inflation, GDP, and jobs.

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image for news Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
AAPL
Published: April 26, 2025 by: CNBC
Sentiment: Negative

Craig Moffett of MoffettNathanson reacts to the report Apple was aiming to shift production toward India.

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image for news Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
Apple looks to shift iPhone production to India by the end of 2026
AAPL
Published: April 25, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

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image for news Apple looks to shift iPhone production to India by the end of 2026
Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?
AAPL, AMZN, META, SPOT
Published: April 25, 2025 by: Investors Business Daily
Sentiment: Negative

IBD's Alexis Garcia and Ed Carson preview key upcoming earnings reports from Meta Platforms, Amazon, Apple and Spotify.

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image for news Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.