Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 51.7699
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3393720451208.9995
  • FreeCF/Share 6.4541
  • PFCF 35.2836
  • PE 34.3273
  • Debt/Assets 0.3068
  • DivYield 0.0045
  • ROE 1.5492

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025
Reiterated AAPL BofA Securities -- Buy $240 $250 Aug. 7, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025

News

Apple's New iPhone 16E Launch Could Be Its Most Important in 2025
AAPL
Published: February 19, 2025 by: CNET
Sentiment: Positive

Commentary: Apple's often-neglected entry level iPhone is getting a refresh just as new phone buyers could use one, despite a notable price increase from the iPhone SE.

Read More
image for news Apple's New iPhone 16E Launch Could Be Its Most Important in 2025
Apple unveils more affordable iPhone 16E
AAPL
Published: February 19, 2025 by: Yahoo Finance
Sentiment: Positive

Apple has finally taken the wraps off of its newest iPhone. Dubbed the iPhone 16e, the new smartphone is a lower cost model, costing $599.

Read More
image for news Apple unveils more affordable iPhone 16E
Apple unveils a souped-up and more expensive version of its lowest priced iPhone
AAPL
Published: February 19, 2025 by: TechXplore
Sentiment: Positive

Apple has released a sleeker and more expensive version of its lowest priced iPhone in an attempt to widen the audience for a bundle of artificial intelligence technology that the company has been hoping will revive demand for its most profitable product lineup.

Read More
image for news Apple unveils a souped-up and more expensive version of its lowest priced iPhone
Apple Announces Lower-Cost iPhone Launching This Month
AAPL
Published: February 19, 2025 by: Forbes
Sentiment: Positive

Apple announced Wednesday a new addition to its iPhone 16 series, debuting the iPhone 16e to customers, who will soon be able to pre-order the lower-cost model that includes some of the bells and whistles of Apple's latest iPhone lineup.

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image for news Apple Announces Lower-Cost iPhone Launching This Month
Apple launches more affordable AI-powered iPhone 16e
AAPL
Published: February 19, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has unveiled the iPhone 16e, a new and more affordable addition to its iPhone 16 lineup. The phone includes the A18 chip, Apple's AI offering Apple Intelligence and a 48MP 2-in-1 camera system.

Read More
image for news Apple launches more affordable AI-powered iPhone 16e
Apple Launches Cheaper iPhone 16e With AI Capabilities
AAPL
Published: February 19, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) on Wednesday unveiled the iPhone 16e, a lower-cost version of the iPhone 16 that comes equipped with Apple Intelligence tools.

Read More
image for news Apple Launches Cheaper iPhone 16e With AI Capabilities
Apple's new $599 iPhone with AI is the Hail Mary it needs
AAPL
Published: February 19, 2025 by: Business Insider
Sentiment: Positive

Apple launched the new iPhone 16e on Wednesday. It offers the company's new Apple Intelligence technology and costs $599.

Read More
image for news Apple's new $599 iPhone with AI is the Hail Mary it needs
Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
AAPL
Published: February 19, 2025 by: PYMNTS
Sentiment: Positive

Apple debuted its lower-cost smartphone, the iPhone 16e, Wednesday (Feb. 19), saying the product's price starts at $599.

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image for news Apple Aims to Reach More Customers With Lower-Cost iPhone 16e
Apple may have to raise prices of the iPhone to offset tariffs, says BofA
AAPL
Published: February 19, 2025 by: Market Watch
Sentiment: Negative

Here's what the impacts of tariffs could be to Apple.

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image for news Apple may have to raise prices of the iPhone to offset tariffs, says BofA
Apple to launch new lower-price iPhone at $429 as it faces stiff Chinese competition
AAPL
Published: February 19, 2025 by: New York Post
Sentiment: Positive

The tech giant is expected to introduce a new version of its iPhone SE, a somewhat more outdated smartphone that starts at just $429 on its website.

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image for news Apple to launch new lower-price iPhone at $429 as it faces stiff Chinese competition
3 Reasons to Buy Apple Stock Like There's No Tomorrow
AAPL
Published: February 19, 2025 by: The Motley Fool
Sentiment: Positive

There's no denying that Apple (AAPL 0.12%) is such a commonly suggested stock pick that it's almost become cliché. Almost. The fact is, whether it's a predictable pick or not, the consumer tech giant deserves a place in most people's portfolios for a range of reasons.

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image for news 3 Reasons to Buy Apple Stock Like There's No Tomorrow
Apple's Big Launch Could Bring a Cheaper iPhone
AAPL
Published: February 19, 2025 by: Barrons
Sentiment: Positive

CEO Tim Cook promised a new product today, and Wall Street is expecting a new version of its iPhone SE, which could boost sales in China.

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image for news Apple's Big Launch Could Bring a Cheaper iPhone
3 Stocks Top Investors Like—but Should You Buy Them Now?
AAPL, AMZN, MSFT
Published: February 18, 2025 by: Morningstar
Sentiment: Positive

These popular stocks are favorite holdings among highly rated fund managers.

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image for news 3 Stocks Top Investors Like—but Should You Buy Them Now?
Viking Bails On Apple, Tesla And Trims Nvidia: Is This A Big Tech Rethink?
AAPL, NVDA, TSLA
Published: February 18, 2025 by: Benzinga
Sentiment: Neutral

Hedge fund Viking Global Investors , led by Andreas Halvorsen, made some bold moves in the fourth quarter of 2024, dumping its entire stakes in Apple Inc AAPL and Tesla Inc TSLA.

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image for news Viking Bails On Apple, Tesla And Trims Nvidia: Is This A Big Tech Rethink?
Apple: I've Learned Not To Bet Against It (Upgrade)
AAPL
Published: February 18, 2025 by: Seeking Alpha
Sentiment: Positive

I've learned over time that it's better not to go against Apple investors. Apple's cautious AI strategy isn't a sign of weakness. It doesn't need to be the first to win. DeepSeek probably reignited pricing competition in China AI while bolstering the capabilities of their models, paving the way for Apple AI.

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image for news Apple: I've Learned Not To Bet Against It (Upgrade)
Warren Buffett's AI Bets: 24% of Berkshire Hathaway's $299 Billion Stock Portfolio Is in These 2 Artificial Intelligence Stocks
AAPL, AMZN
Published: February 18, 2025 by: The Motley Fool
Sentiment: Positive

The artificial intelligence (AI) revolution continues to pick up steam and is on pace to be this century's most transformative technology trend thus far. It's also on pace to be one of the best wealth-generating opportunities for long-term investors.

Read More
image for news Warren Buffett's AI Bets: 24% of Berkshire Hathaway's $299 Billion Stock Portfolio Is in These 2 Artificial Intelligence Stocks
Should You Buy Apple Stock Hand Over Fist Before Feb. 19?
AAPL
Published: February 18, 2025 by: The Motley Fool
Sentiment: Neutral

Something's cooking in Cupertino. I'm referring, of course, to Apple (AAPL 1.27%), which is based in Cupertino, California.

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image for news Should You Buy Apple Stock Hand Over Fist Before Feb. 19?
The 3 Best Stocks to Buy and Hold for the Next Stage of the Artificial Intelligence (AI) Revolution
AAPL, CRWD, GOOG
Published: February 18, 2025 by: The Motley Fool
Sentiment: Positive

The artificial intelligence (AI) revolution began more than two years ago with the debut of ChatGPT in November 2022. Since then, the Nasdaq Composite is up more than 74%, while shares of Nvidia have advanced by a staggering 685%.

Read More
image for news The 3 Best Stocks to Buy and Hold for the Next Stage of the Artificial Intelligence (AI) Revolution
Apple: Has One Of The Biggest Opportunities In The World Ahead Of It
AAPL
Published: February 18, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's extensive ecosystem and premium positioning provide a competitive edge, with affluent customers willing to invest in health-enhancing services, boosting high-margin service sales. Apple's design prowess and user-friendly approach can disrupt medical device markets. Probabaly helping Apple to become the largest Health Company in the world. Apple's commitment to privacy ensures customer trust, making it a reliable platform for sensitive health data and further solidifying its position in the health tech market.

Read More
image for news Apple: Has One Of The Biggest Opportunities In The World Ahead Of It
Understanding The Dividend Triangle: The Key To Successful Dividend Growth Investing
AAPL, ANCTF, MSFT, V
Published: February 18, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Triangle is a simple yet effective framework for identifying high-quality dividend-paying stocks. The Dividend Triangle focuses on three critical metrics that reflect a company's ability to sustain and grow its dividend over time - revenue growth, EPS growth, and dividend growth. Investing in dividend-paying stocks is about more than just yield.

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image for news Understanding The Dividend Triangle: The Key To Successful Dividend Growth Investing
Third Point boosts its stake in these ‘Magnificent Seven' stocks — but offloads this one
AAPL, META, TSLA
Published: February 14, 2025 by: Market Watch
Sentiment: Neutral

Daniel Loeb's Third Point hedge fund sold off its position in Apple in the fourth quarter, while boosting its holdings in electric-vehicle maker Tesla and social-media giant Meta Platforms.

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image for news Third Point boosts its stake in these ‘Magnificent Seven' stocks — but offloads this one
What Analysts Think of Apple Stock Ahead of Wednesday's Product Launch
AAPL
Published: February 14, 2025 by: Investopedia
Sentiment: Positive

With Apple (AAPL) CEO Tim Cook teasing a new product launch Wednesday, analysts have speculated a new lower-cost iPhone model could soon hit store shelves.

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image for news What Analysts Think of Apple Stock Ahead of Wednesday's Product Launch
AAPL to Use BABA's A.I. Tech: Bridge Between U.S. & China?
AAPL
Published: February 14, 2025 by: Schwab Network
Sentiment: Positive

Alibaba (BABA) tapped highs it hasn't seen since 2022 after Apple (AAPL) announced it will partnership with the company to launch Apple Intelligence in China. Diane King Hall considers the move an attempt to reinvigorate the country's struggling private sector.

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image for news AAPL to Use BABA's A.I. Tech: Bridge Between U.S. & China?
Apple Intelligence Will Get an Adaptation for iPhones in China, Report Says
AAPL
Published: February 14, 2025 by: CNET
Sentiment: Positive

Apple's leaning on companies including Chinese tech giants Alibaba and Baidu to adapt its artificial intelligence system to meet regulatory requirements, according to Bloomberg.

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image for news Apple Intelligence Will Get an Adaptation for iPhones in China, Report Says
Apple has a lot of levers to increase revenue despite tariffs, says Melius' Ben Reitzes
AAPL
Published: February 14, 2025 by: CNBC Television
Sentiment: Positive

Ben Reitzes, Melius Research analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple.

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image for news Apple has a lot of levers to increase revenue despite tariffs, says Melius' Ben Reitzes
Nasdaq 100 and S&P 500: Tech Sector Strong as Apple and Super Micro Surge
AAPL, IVV, SMCI, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: February 14, 2025 by: FXEmpire
Sentiment: Positive

US indices hold weekly gains as inflation fears ease. Apple soars 6%, boosting tech stocks, while investors focus on Fed policy and trade updates.

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image for news Nasdaq 100 and S&P 500: Tech Sector Strong as Apple and Super Micro Surge
Did Berkshire Hathaway Sell More Apple Stock? We Should Know More Today.
AAPL, BRK-A, BRK-B
Published: February 14, 2025 by: Barrons
Sentiment: Neutral

The company will disclose its equity holdings for U.S-listed companies in an SEC filing.

Read More
image for news Did Berkshire Hathaway Sell More Apple Stock? We Should Know More Today.
Apple's China AI partnership with Alibaba a gamechanger, says investment bank
AAPL, BABA
Published: February 14, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has finally secured its long-awaited artificial intelligence launch in China, with Alibaba stepping in as its key tech partner. Wedbush analysts see this as a major breakthrough for the iPhone maker, which has been waiting for Beijing's approval to roll out Apple Intelligence in its most important international market.

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image for news Apple's China AI partnership with Alibaba a gamechanger, says investment bank
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: February 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple Restores TikTok to App Store. Why It Could Help the iPhone Maker.
AAPL
Published: February 14, 2025 by: Barrons
Sentiment: Positive

The reassurance that Apple won't face legal risks over making the TikTok app available comes at a delicate time in its own negotiations with China.

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image for news Apple Restores TikTok to App Store. Why It Could Help the iPhone Maker.

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.