Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 51.7699
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3393720451208.9995
  • FreeCF/Share 6.4541
  • PFCF 35.2836
  • PE 34.3273
  • Debt/Assets 0.3068
  • DivYield 0.0045
  • ROE 1.5492

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025
Reiterated AAPL BofA Securities -- Buy $240 $250 Aug. 7, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025

News

Apple and the Trump admin., Palantir stock slips: Market Domination
AAPL, PLTR
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Neutral

Market Domination hosts Julie Hyman and Josh Lipton dive into all things markets as Monday's trading session comes to a close. ProShares Global Investment Strategist Simeon Hyman explains why investors should consider investing in cheaper quality stocks.

Read More
image for news Apple and the Trump admin., Palantir stock slips: Market Domination
How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%
AAPL, BLK, PBR, RIO, SCHD
Published: February 24, 2025 by: Seeking Alpha
Sentiment: Positive

How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%

Read More
image for news How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%
Apple announces $500B investment in the US
AAPL
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Positive

Apple (AAPL) and its CEO, Tim Cook, announced plans to invest $500 billion in US operations over the next four years, which President Trump could leverage in his dealings with other chief executives. Christoff & Co. CEO Niki Christoff joins Market Domination hosts Julie Hyman and Josh Lipton to discuss how Apple's latest developments could factor into the Trump administration's strategy.

Read More
image for news Apple announces $500B investment in the US
Apple exec Phil Schiller testifies that he raised concerns over App Store commissions on web-based sales
AAPL
Published: February 24, 2025 by: TechCrunch
Sentiment: Negative

Apple Fellow Phil Schiller, the executive in charge of leading the App Store, testified in court on Monday that he had originally raised concerns about the 27% commission the iPhone maker planned to charge app developers on any purchases made outside the App Store. In addition to being a potential compliance risk, he suggested that the fee would create an “antagonistic relationship” between Apple and developers and seemed to require Apple to have audit rights to check whether or not they owed Apple money for the transactions that took place outside the App Store.

Read More
image for news Apple exec Phil Schiller testifies that he raised concerns over App Store commissions on web-based sales
Bull Market Intact: Why Friday's Plunge was Likely Overdone
AAPL, BABA, GOOGL, MSFT, NVDA
Published: February 24, 2025 by: Zacks Investment Research
Sentiment: Negative

After stocks plunged Friday and the Nasdaq gave up its year-to-date gains, investors may wonder whether or not the US equity bull market remains intact. Stock Strategist Andrew Rocco provides some timely clues.

Read More
image for news Bull Market Intact: Why Friday's Plunge was Likely Overdone
Apple to Add 20,000 US Jobs, Plans to Spend $500B
AAPL
Published: February 24, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple says it will hire 20,000 new workers and produce AI servers in the US as it seeks relief from US President Donald Trump's tariffs on goods imported from China. Bloomberg Intelligence Analyst Anurag Rana joins Caroline Hyde and Jackie Davalos on "Bloomberg Technology.

Read More
image for news Apple to Add 20,000 US Jobs, Plans to Spend $500B
Apple to invest $500 billion to play role in powering Apple Intelligence
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple to invest $500 billion to play role in powering Apple Intelligence
Apple's $500B investment, Nvidia earnings lookahead: Morning Brief
AAPL, NVDA
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Positive

Morning Brief anchors Seana Smith and Brad Smith dive into the top market-moving headlines in the first hour of Monday's trading session. Apple (AAPL) is in focus as the tech giant has reportedly committed $500 billion to US AI infrastructure over the next four years.

Read More
image for news Apple's $500B investment, Nvidia earnings lookahead: Morning Brief
Warren Buffett Decides to Throw Apple (AAPL) a Bone This Time
AAPL
Published: February 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

[00:00:04] Doug McIntyre: So Berkshire Hathaway released through the SEC it's holdings, which it has to do.

Read More
image for news Warren Buffett Decides to Throw Apple (AAPL) a Bone This Time
Apple pledges $500B toward US economy, will add 20K jobs as Trump tariffs loom
AAPL
Published: February 24, 2025 by: New York Post
Sentiment: Neutral

Apple said Monday it would “spend and invest” $500 billion toward the US economy – a move that comes as the Tim Cook-led tech giant looks to dodge the impact of President Trump's trade tariffs.

Read More
image for news Apple pledges $500B toward US economy, will add 20K jobs as Trump tariffs loom
Apple's plan to invest $500 billion in th U.S.
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa joins 'Squawk on the Street' to report on Apple's planned U.S. AI server factory plans.

Read More
image for news Apple's plan to invest $500 billion in th U.S.
Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL
Published: February 24, 2025 by: PYMNTS
Sentiment: Positive

Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers to support Apple Intelligence, the company's artificial intelligence (AI) system.

Read More
image for news Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
AAPL
Published: February 24, 2025 by: Schwab Network
Sentiment: Positive

Substantial investment totals into the A.I. space headline early Monday movers: Apple (AAPL) and Alibaba (BABA).

Read More
image for news AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
Apple to Hire 20,000 in US, Invest $500 Billion
AAPL
Published: February 24, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple says it will hire 20,000 new workers and produce AI servers in the United States. Plans also include spending $500 billion domestically over the next four years as it seeks relief from President Donald Trump's tariffs on good imported from China.

Read More
image for news Apple to Hire 20,000 in US, Invest $500 Billion
Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
AAPL
Published: February 24, 2025 by: Forbes
Sentiment: Positive

Apple on Monday announced the company will invest more than $500 billion in the U.S. over the next four years, including plans to build a new factory and hire 20,000 people in the country, just days after the iPhone maker's CEO Tim Cook met with President Donald Trump.

Read More
image for news Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
Forget Stargate. Apple now has its own $500 billion investment plan.
AAPL
Published: February 24, 2025 by: Market Watch
Sentiment: Positive

Apple is matching the amount of the Stargate AI joint venture — and building goodwill with the new administration in a familiar approach.

Read More
image for news Forget Stargate. Apple now has its own $500 billion investment plan.
Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

Axios co-founder Mike Allen joins 'Squawk Box' to discuss news of Apple's plans to build an AI server factory in Texas by 2026 with Foxconn, Elon Musk's productivity purge, and more.

Read More
image for news Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
Apple plans to add 20,000 US jobs over the next 4 years
AAPL
Published: February 24, 2025 by: Business Insider
Sentiment: Positive

Apple has said it plans to hire about 20,000 people over the next four years as part of a $500 billion US investment commitment. The package will cover initiatives focusing on AI, skills development, and manufacturing, the tech giant said Monday.

Read More
image for news Apple plans to add 20,000 US jobs over the next 4 years
Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
AAPL, PLTR, WMT
Published: February 21, 2025 by: Schwab Network
Sentiment: Negative

Mass selling action on Friday plunged markets into the red on a shortened holiday week, with the RUT now in negative territory for 2025. Palantir (PLTR) shed a piece of its gargantuan rally as the Trump administration eyes defense budget cuts.

Read More
image for news Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
AAPL
Published: February 21, 2025 by: Skynews
Sentiment: Negative

Apple's decision to withdraw its most secure cloud storage service from the UK is just the latest turning point in a battle that has been rumbling on between US tech companies and successive British governments for some time.

Read More
image for news Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
AAPL
Published: February 21, 2025 by: Benzinga
Sentiment: Positive

Warren Buffett will unveil the newest Berkshire Hathaway Inc BRK BRK shareholder letter Saturday, after once again beating the S&P 500 in 2024.

Read More
image for news Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
Trump: Tim Cook will invest billions in America to avoid tariffs
AAPL
Published: February 21, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Megan Cassella, joins 'Power Lunch' to discuss Trump's conversation with Apple CEO Tim Cook.

Read More
image for news Trump: Tim Cook will invest billions in America to avoid tariffs
Apple Pulls iPhone Security Feature in UK
AAPL
Published: February 21, 2025 by: NYTimes
Sentiment: Negative

Law enforcement in the country was pressuring the company to create a tool that would act like a backdoor into customers' data.

Read More
image for news Apple Pulls iPhone Security Feature in UK
Apple says halting data protection tool for UK users
AAPL
Published: February 21, 2025 by: TechXplore
Sentiment: Negative

Apple said on Friday it could no longer offer full end-to-end encryption for British customers and iPhone users, following US media reports the UK government had asked for global data access.

Read More
image for news Apple says halting data protection tool for UK users
Apple pulls iCloud end-to-end encryption feature for UK users after government demanded backdoor
AAPL
Published: February 21, 2025 by: TechCrunch
Sentiment: Negative

Apple confirmed Friday that it “can no longer” offer a security feature that allows users in the United Kingdom to encrypt their iCloud data.

Read More
image for news Apple pulls iCloud end-to-end encryption feature for UK users after government demanded backdoor
60% of Warren Buffett's $299 Billion Portfolio at Berkshire Hathaway Is Invested in These 4 Magnificent Stocks
AAPL, AXP, BAC, KO
Published: February 21, 2025 by: The Motley Fool
Sentiment: Neutral

The amount of data available to investors on Wall Street can sometimes be overwhelming. A relatively constant stream of earnings reports and economic data releases can make it easy for something important to fall through the cracks.

Read More
image for news 60% of Warren Buffett's $299 Billion Portfolio at Berkshire Hathaway Is Invested in These 4 Magnificent Stocks
AAPL iPhone 16e Built for A.I., Weighing Headwinds v.
AAPL
Published: February 20, 2025 by: Schwab Network
Sentiment: Positive

Daniel Rubino returns to Market on Close to break down everything around the iPhone 16e. The new model is one Apple (AAPL) says will support Apple Intelligence, though Daniel is worried about other cutbacks that come with a more budget-friendly price tag.

Read More
image for news AAPL iPhone 16e Built for A.I., Weighing Headwinds v.
Can the Latest iPhone 16e Push the Apple Stock Higher in 2025?
AAPL
Published: February 20, 2025 by: Zacks Investment Research
Sentiment: Neutral

Although AAPL's AI push and growing Services business are positives, stretched valuation and China headwinds are concerning in 2025.

Read More
image for news Can the Latest iPhone 16e Push the Apple Stock Higher in 2025?
Better economic costs all the way around for Apple's new iPhone 16E, says Needham's Laura Martin
AAPL
Published: February 19, 2025 by: CNBC Television
Sentiment: Positive

Laura Martin, Needham senior analyst, joins 'Closing Bell Overtime' to talk Apple releasing the iPhone 16E.

Read More
image for news Better economic costs all the way around for Apple's new iPhone 16E, says Needham's Laura Martin
Apple unveils new low-cost iPhone to replace SE
AAPL
Published: February 19, 2025 by: The Street
Sentiment: Positive

Apple is releasing a new low-end iPhone to replace the aging iPhone SE. Transcript: Conway Gittens: Details are out for the newest member of the iPhone family.

Read More
image for news Apple unveils new low-cost iPhone to replace SE

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.