Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Judge slams Apple, rules Tim Cook ‘chose poorly' in alleged defiance of antitrust ruling
AAPL
Published: May 01, 2025 by: New York Post
Sentiment: Negative

“To hide the truth, Vice-President of Finance, Alex Roman, outright lied under oath,” according to US District Court Judge Yvonne Gonzalez Rogers.

Read More
image for news Judge slams Apple, rules Tim Cook ‘chose poorly' in alleged defiance of antitrust ruling
Kramer: AAPL Needs to "Shock the System," AMZN AWS v. Azure, PLTR to $200
AAPL, AMZN, PLTR
Published: May 01, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) and Amazon (AMZN) report earnings after the bell. Hilary Kramer says Apple needs to "shock the system" by posting $100 billion in revenue to see a post-earnings rally.

Read More
image for news Kramer: AAPL Needs to "Shock the System," AMZN AWS v. Azure, PLTR to $200
Bullish Signals Mount as Q1 Earnings Surprise to the Upside
AAPL, AMZN, META, MSFT
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Tech giants Meta and Microsoft are surging; bulls would like to see further positive reactions to earnings.

Read More
image for news Bullish Signals Mount as Q1 Earnings Surprise to the Upside
Judge Finds Apple Violated Antitrust Ruling
AAPL
Published: May 01, 2025 by: Investopedia
Sentiment: Negative

A federal judge said Apple (AAPL) violated an antitrust ruling linked to the tech firm's control over its App Store and ordered it to loosen restrictions.Apple, which reports second-quarter earnings after the bell, said it would appeal.

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image for news Judge Finds Apple Violated Antitrust Ruling
Apple reports second-quarter earnings after the bell
AAPL
Published: May 01, 2025 by: CNBC
Sentiment: Neutral

Apple reports fiscal second-quarter earnings after the bell. Wall Street is eager to hear from Apple for the first time on how it is planning to deal with the Trump administration's tariffs.

Read More
image for news Apple reports second-quarter earnings after the bell
Explainer: What's next for Apple after US court's contempt order in Epic Games case?
AAPL
Published: May 01, 2025 by: Reuters
Sentiment: Negative

Apple faces a possible criminal contempt probe after a U.S. judge said it violated an order to open its lucrative App Store to more competition and misled the court.

Read More
image for news Explainer: What's next for Apple after US court's contempt order in Epic Games case?
AAPL & AMZN Options Trades Ahead of Earnings
AAPL, AMZN
Published: May 01, 2025 by: Schwab Network
Sentiment: Neutral

2 of the world's largest companies report quarterly figures after the close: Apple (AAPL) and Amazon (AMZN). Kevin Hincks provides 2 different trade examples to play the Mag 7 members.

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image for news AAPL & AMZN Options Trades Ahead of Earnings
Apple to report second quarter earnings: Here's what you need to know
AAPL
Published: May 01, 2025 by: CNBC Television
Sentiment: Neutral

Barton Crockett, Rosenblatt Securities analyst, joins ‘Squawk on the Street' to discuss Apple as the iPhone maker reports earnings after the bell.

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image for news Apple to report second quarter earnings: Here's what you need to know
Moffett: I Am Not a Bear on Apple
AAPL
Published: May 01, 2025 by: Bloomberg Technology
Sentiment: Neutral

Craig Moffett, MoffettNathanson founder partner, says he's not a bear on Apple. He says Apple's valuation is out of line with its growth expectations.

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image for news Moffett: I Am Not a Bear on Apple
Apple Gears Up For Q2 Earnings With Bearish Technicals: 'Super Cycle Unlikely' Says Strategist
AAPL
Published: May 01, 2025 by: Benzinga
Sentiment: Negative

Apple Inc AAPL will be reporting its second-quarter earnings on Thursday. Wall Street expects $1.63 in EPS and $94.53 billion in revenues as the company reports after market hours.

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image for news Apple Gears Up For Q2 Earnings With Bearish Technicals: 'Super Cycle Unlikely' Says Strategist
Meta and Microsoft beat earnings. Wall Street's eyes are now on Apple and Amazon.
AAPL, AMZN, META, MSFT
Published: May 01, 2025 by: Business Insider
Sentiment: Positive

This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.

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image for news Meta and Microsoft beat earnings. Wall Street's eyes are now on Apple and Amazon.
AAPL Earnings Preview: "Negative China Impact" & "Strength Everywhere Else"
AAPL
Published: May 01, 2025 by: Schwab Network
Sentiment: Positive

Jim Kelleher believes the market will receive Apple (AAPL) earnings "positively" and points to iPhone numbers that are favorable. He expects an "upside surprise" on iPhone, but does caution weakness in China is expected and sees strength "everywhere else.

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image for news AAPL Earnings Preview: "Negative China Impact" & "Strength Everywhere Else"
Apple shares set for drop after dual courtroom blows
AAPL
Published: May 01, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares were in the red ahead of its earnings report on Thursday after the iPhone maker was on the wrong side of major legal decisions on either side of the Atlantic. In the UK appeals court, the US tech giant was ordered it to pay $502 million to Optis Cellular over a patent infringement, while earlier a US judge accused the tech giant of flouting an earlier court ruling on its App Store policies.

Read More
image for news Apple shares set for drop after dual courtroom blows
Apple Inc. INVESTIGATION: Levi & Korsinsky Investigates Potential Securities Fraud by Apple Inc. (AAPL)
AAPL
Published: May 01, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / May 1, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Apple Inc. INVESTIGATION: Levi & Korsinsky Investigates Potential Securities Fraud by Apple Inc. (AAPL)
What investors are overlooking at Nvidia, Apple and a cruise-line operator, according to this fund manager
AAPL, NVDA
Published: May 01, 2025 by: Market Watch
Sentiment: Neutral

The chief investment officer at Silvant Capital talks about what investors are overlooking at Nvidia, Apple and a cruise-ship giant.

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image for news What investors are overlooking at Nvidia, Apple and a cruise-line operator, according to this fund manager
Stock Market Sell-Off: 2 Brilliant Stocks to Buy on the Dip and Hold for 10 Years
AAPL, SHOP
Published: May 01, 2025 by: The Motley Fool
Sentiment: Neutral

It can be challenging to go through a stock market sell-off. Watching equities you own lose significant value practically overnight is never fun.

Read More
image for news Stock Market Sell-Off: 2 Brilliant Stocks to Buy on the Dip and Hold for 10 Years
Apple Would Be Worth Half as Much If It Stopped Manufacturing in China
AAPL
Published: May 01, 2025 by: NYTimes
Sentiment: Negative

The world's most valuable company has become so reliant on Chinese suppliers and sales that it would be worth half as much or less without them.

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image for news Apple Would Be Worth Half as Much If It Stopped Manufacturing in China
US judge says Apple defied order in App Store case
AAPL
Published: May 01, 2025 by: TechXplore
Sentiment: Negative

A US judge on Wednesday accused Apple of defying an order to loosen its grip on the App Store payment system to the point that criminal charges could be warranted.

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image for news US judge says Apple defied order in App Store case
Apple shares fall after judge refers App Store case for possible criminal probe
AAPL
Published: May 01, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc's (NASDAQ:AAPL, ETR:APC) shares fell around 1.6% in after-hours trading on Wednesday after a US judge ruled the company had violated a court order relating to its App Store payments policy. The decision, in a long-running case brought by Fortnite maker Epic Games, referred Apple to federal prosecutors to consider a potential criminal contempt investigation.

Read More
image for news Apple shares fall after judge refers App Store case for possible criminal probe
Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
AAPL
Published: May 01, 2025 by: Invezz
Sentiment: Negative

In a sharply critical ruling with potentially far-reaching consequences, a federal judge has found Apple Inc. in violation of a previous court order aimed at opening up its App Store to alternative payment methods.

Read More
image for news Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
A judge found that an Apple executive 'outright lied under oath' in Epic Games case
AAPL
Published: May 01, 2025 by: Business Insider
Sentiment: Negative

A judge on Wednesday said that Apple was not complying with a 2021 injunction in the Epic Games case. Apple ignored a court order and an executive "outright lied under oath," the judge wrote.

Read More
image for news A judge found that an Apple executive 'outright lied under oath' in Epic Games case
Apple referred to federal prosecutors after judge rules it violated court order
AAPL
Published: April 30, 2025 by: The Guardian
Sentiment: Negative

Judge says executive told ‘outright lies' when he gave testimony in antitrust case from Fortnite maker Epic Games

Read More
image for news Apple referred to federal prosecutors after judge rules it violated court order
Epic Games just scored a win against Apple
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Epic Games notched a win in an ongoing legal dispute with Apple. The result could be Fortnite returning to the U.S. iOS app store as early as next week.

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image for news Epic Games just scored a win against Apple
Apple notifies new victims of spyware attacks across the world
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Apple sent notifications this week to several people who the company believes were targeted with government spyware, according to two of the alleged targets.

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image for news Apple notifies new victims of spyware attacks across the world
Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple sees positive earnings revision activity, which is generally a precursor to an earnings beat.

Read More
image for news Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple's second-quarter fiscal 2025 results are expected to reflect the negative impacts of stiff competition for iPhone, despite continuing Services growth.

Read More
image for news Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
Apple & Amazon Earnings: What Can Investors Expect?
AAPL, AMZN
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Beloved Apple and Amazon are gearing up to reveal their next set of quarterly results, helping headline the reporting docket for this week.

Read More
image for news Apple & Amazon Earnings: What Can Investors Expect?
Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
AAPL, AMZN, META, MSFT
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

The tech giants are back in focus as earnings season kicks into high gear. Microsoft ( MSFT ), Meta Platforms ( META ), Apple ( AAPL ), and Amazon ( AMZN ), four pillars of the “Magnificent 7,” are set to report results this week, and the stakes couldn't be higher.

Read More
image for news Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
Here's the Only Magnificent 7 Stock I'd Buy Right Now
AAPL
Published: April 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven trade has faltered so far this year. And while the cohort is in recovery mode, I think investors should insist on the better members of the cohort that even Jim Cramer thinks ought to be scrapped.

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image for news Here's the Only Magnificent 7 Stock I'd Buy Right Now
Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?
AAPL, QCOM
Published: April 30, 2025 by: Benzinga
Sentiment: Negative

Qualcomm Inc. QCOM will report its second-quarter earnings on Wednesday. As the company reports after market hours, Wall Street expects $2.81 in EPS and $10.65 billion in revenues.

Read More
image for news Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.