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- symbol AAPL
- Rev/Share 29.537
- Book/Share 5.9797
- PB 45.9252
- Debt/Equity 1.0263
- CurrentRatio 0.9737
- ROIC 0.5101
- MktCap 4036344151966.0
- FreeCF/Share 8.362
- PFCF 32.7296
- PE 34.3882
- Debt/Assets 0.2386
- DivYield 0.0038
- ROE 1.5994
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Bernstein | -- | Outperform | $325 | $340 | Feb. 10, 2026 |
| Reiterated | AAPL | Barclays | -- | Underweight | $230 | $239 | Jan. 30, 2026 |
| Upgrade | AAPL | Maxim Group | Hold | Buy | -- | $300 | Jan. 30, 2026 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $300 | $315 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $315 | $325 | Jan. 30, 2026 |
| Reiterated | AAPL | Rosenblatt | -- | Neutral | $250 | $267 | Jan. 30, 2026 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $305 | $315 | Jan. 26, 2026 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $325 | $330 | Jan. 9, 2026 |
| Resumed | AAPL | Raymond James | -- | Market Perform | -- | -- | Jan. 2, 2026 |
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
News
Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
Published: May 20, 2025 by: CNBC
Sentiment: Neutral
Apple approved the Epic Games title Fortnite on Tuesday. The move immediately returns the first-person shooter game to the App Store for iPhones and iPads in the U.S., five years after its removal.
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Report: Apple to Let Third-Party Developers Use Its AI Models
Published: May 20, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly plans to introduce tools that will let third-party developers write software using the large language models that power Apple Intelligence.
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Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Negative
AAPL continues to offer new services that revolve around iPhone, driving growth. Stiff competition in China, tariffs and a stretched valuation are concerns.
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Here's How the Magnificent 7 Have Done So Far This Earnings Season
Published: May 20, 2025 by: 24/7 Wall Street
Sentiment: Positive
No matter which investor bucket you may find yourself in, there's a good chance that your portfolio has at least some exposure to various so-called “Magnificent 7” companies.
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Did Apple sleep through the AI revolution?
Published: May 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Could AI do to Apple what the iPhone did to Nokia? On this episode of the Big Take podcast, we go inside the company's struggles to keep up with this latest tech.
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Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
Published: May 20, 2025 by: CNBC
Sentiment: Positive
Xreal launched Project Aura, so-called extended reality glasses that run Google's XR operating system. Xreal's launch is significant as Google tries to become a major operating system for virtual and augmented reality smart glasses and headsets.
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Apple or America? The iPhone Maker Now Has a Better Credit Rating Than the U.S.
Published: May 20, 2025 by: Barrons
Sentiment: Positive
Moody's still has a perfect Aaa rating on Apple's bonds. Yields for long-term Apple debt are higher than the 10-Year Treasury as well.
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Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
Published: May 20, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Apple to open its AI models to developers, Bloomberg News reports
Published: May 20, 2025 by: Reuters
Sentiment: Positive
Apple is preparing to allow third-party developers to write software using its artificial intelligence models, in a push to boost the creation of new applications, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.
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Apple reportedly plans to let developers build on top of its AI
Published: May 20, 2025 by: TechCrunch
Sentiment: Positive
Apple plans to release a new set of AI products and frameworks at its Worldwide Developers Conference (WWDC) this June, including tools that'll let third-party developers create software using Apple AI models, per a Bloomberg report.
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Apple will hold WWDC from June 9
Published: May 20, 2025 by: TechCrunch
Sentiment: Neutral
Apple sent invites for its developer-focused event, Worldwide Developers Conference (WWDC), which will be held from June 9 to June 13 with an “On the horizon” tagline.
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Moody's U.S. Debt Downgrade: Stocks Poised To Benefit
Published: May 19, 2025 by: Seeking Alpha
Sentiment: Positive
Corporations play a vital and often benevolent role in capitalist societies, supporting economic growth and innovation with more conservative balance sheets than their governments. Microsoft, Apple and Johnson & Johnson hold Moody's highest credit rating of Aaa, reflecting exceptional financial strength and stability. Alphabet and Berkshire Hathaway are rated Aa2 by Moody's, indicating very high credit quality, just below the top tier.
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Apple Struggles to Crack AI
Published: May 19, 2025 by: Bloomberg Technology
Sentiment: Negative
Apple is struggling to keep up with rivals in artificial intelligence. Bloomberg's Mark Gurman explains how the iPhone maker fell so far behind.
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US judge orders Apple to reappear in court to explain refusal to comply with antitrust ruling
Published: May 19, 2025 by: New York Post
Sentiment: Negative
Apple is facing mounting legal trouble after a federal judge issued an order demanding the company explain its refusal to comply with a court injunction stemming from its high-profile antitrust dispute with Epic Games.
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Mag 7 Mixed Picture: AMZN & AAPL Battle Tariffs, Bumpy Road for TSLA
Published: May 19, 2025 by: Schwab Network
Sentiment: Neutral
Jim Worden says he and his firm "really, really like" Nvidia (NVDA) and notes Broadcom (AVGO) as a rising competitor in the A.I. hardware space.
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Apple vs. HP: Which PC Maker Stock is a Better Buy Right Now?
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple AAPL and HP HPQ are well-known personal computer (PC) makers in a market that is expected to see year-over-year shipment growth of 2.1% in 2025, per IDC. Global PC shipment is expected to witness a CAGR of 0.4% between 2025 and 2029 to hit 422.6 million in 2029.
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Apple faces U.S. backlash over Alibaba China AI deal
Published: May 19, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Deirdre Bosa joins 'Money Movers' with the latest details on U.S. scrutiny of Apple's relationship with Alibaba.
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Why MiLi MiTag Duo Is the Best Tracker: MiTag vs. Tile, Chipolo, Pebblebee, and Apple AirTag
Published: May 19, 2025 by: GlobeNewsWire
Sentiment: Neutral
Shenzhen, China, May 19, 2025 (GLOBE NEWSWIRE) -- The Bluetooth tracker market has exploded since Apple shook things up with AirTag in 2021, yet every major brand still forces shoppers to pick a side: iPhone or Android. MiLi's new MiTag Duo ends that dilemma. It is the first Bluetooth tracker that carries official certification from both Apple and Google in a single piece of hardware. With one tap you add it to Find My on iOS, or factory reset and pair it to Find My Device on Android. Switch phones, keep the same tag—no costly repurchase, no orphaned trackers.
Read More
Nasdaq 100: Tesla, Apple, Palantir Slide After US Credit Downgrade Sparks Selloff
Published: May 19, 2025 by: FXEmpire
Sentiment: Negative
Nasdaq 100 drops as Moody's US credit downgrade lifts yields; tech stocks like Tesla, Apple, and Palantir lead losses in a cautious stock market.
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The 3 Best Warren Buffett Picks of All Time (And the 3 Worst)
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral
As Berkshire Hathaway (NYSE:BRK-B) CEO Warren Buffett steps to the side to make way for a new chief executive at the investing conglomerate, investors of all stripes will certainly be lining up to learn whatever lessons can be learned from his six decades leading one of the world's most respected and renowned companies.
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Apple Stock Faces Major Legal Risks. Here's How Bad It Could Get, Says Analyst.
Published: May 19, 2025 by: Barrons
Sentiment: Negative
Evercore's Amit Daryanani says Apple faces a threat to around 20% of its earnings if two legal threats turn out badly.
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Russian court fines Apple for violating 'LGBT propaganda' law
Published: May 19, 2025 by: Reuters
Sentiment: Neutral
A Russian court has fined U.S. tech giant Apple 7.5 million roubles ($93,500) for three separate breaches of Russian rules on what Moscow calls LGBT propaganda, the Moscow courts' press office said on Monday.
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Apple and Alibaba shares Fall after US officials reportedly question AI partnership
Published: May 19, 2025 by: Proactive Investors
Sentiment: Negative
Shares in Apple Inc (NASDAQ:AAPL, ETR:APC) and Alibaba Group (NYSE:BABA) dropped on Monday after reports that a potential artificial intelligence partnership between the two companies is facing scrutiny from US officials. Alibaba fell 3.4% in Hong Kong trading, while Apple lost 1.4% in premarket trading, following a report by the New York Times that the White House and members of the House Select Committee on China have raised concerns about a deal that would bring Alibaba's AI tools to iPhones sold in China.
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Saying Goodbye to An Era: The 3 Stocks Buffett Will Be Best Known For
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral
For long-term investors, Berkshire Hathaway (NYSE:BRK-B) has been one of the truly rare unicorns that's been worth holding onto for the very, very long-term.
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Big Tech's great flattening is happening because it's out of options
Published: May 19, 2025 by: Business Insider
Sentiment: Negative
This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.
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Magnificent 7 Stocks Shift Toward Stability and Selective Growth
Published: May 19, 2025 by: MarketBeat
Sentiment: Neutral
Financial markets often operate in cycles of hype and hesitation. At times, investor sentiment pushes a handful of stocks into the spotlight, only for uncertainty or macroeconomic shifts to temper expectations.
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Bull Case "Back on the Table" for Apple, Microsoft, and Palantir Following Trade Truce, Says Dan Ives
Published: May 18, 2025 by: The Motley Fool
Sentiment: Neutral
Things were looking extremely difficult for technology companies just a few weeks ago. President Donald Trump announced tariffs on imports from countries around the world -- and an especially high tariff of 145% on imports from China.
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Trump's $10 Trillion Dollar Floodgates Are Going To Dump Money On These Stocks
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Neutral
President Trump's talk of $10 trillion in investment commitments to the U.S. is staggering By Independence Day, expected enactment of tax cuts (15% effective tax on U.S.
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The Mag 7 Can Lead This Rebound, Buy Apple and Alphabet Stock, Says Pro
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Positive
The Magnificent Seven stocks have done more of their fair share of the heavy lifting amid the latest rebound from the Trump tariff sell-off worsened by the infamous Liberation Day, which effectively saw Trump add salt into the wounds of a market already feeling the sting of prior tariff threats.
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U.S. lawmakers have concerns about Apple-Alibaba deal
Published: May 18, 2025 by: TechCrunch
Sentiment: Negative
The Trump administration and congressional officials are scrutinizing a deal between Apple and Alibaba that would bring Alibaba-powered AI features to iPhones sold in China, according to The New York Times.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000