Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

New 'Grand Theft Auto' delayed to 2026: Apple ruling fallout & video game price hikes unpacked
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative

Russ Frushtick, Polygon co-founder, and Brandon Ross, LightShed Partners media and technology analyst, join CNBC's 'Power Lunch' to discuss the latest news in the gaming industry.

Read More
image for news New 'Grand Theft Auto' delayed to 2026: Apple ruling fallout & video game price hikes unpacked
Spotify Says Apple Approved App Update With Links to Purchase
AAPL, SPOT
Published: May 02, 2025 by: PYMNTS
Sentiment: Positive

Spotify said Friday (May 2) that Apple approved a U.S. app update that Spotify submitted Thursday (May 1) after a court ruling in the lawsuit Epic Games brought against Apple. “After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S.

Read More
image for news Spotify Says Apple Approved App Update With Links to Purchase
Ives: A.I. in "Total Different World," AAPL to Beat Tariffs, Big TSLA Overhang Removed
AAPL, TSLA
Published: May 02, 2025 by: Schwab Network
Sentiment: Positive

Dan Ives says the state of tech and A.I. is in a "much different spot" than when he last appeared on the Schwab Network.

Read More
image for news Ives: A.I. in "Total Different World," AAPL to Beat Tariffs, Big TSLA Overhang Removed
Apple partnering with startup Anthropic on AI-powered coding platform, Bloomberg News reports
AAPL
Published: May 02, 2025 by: Reuters
Sentiment: Positive

Apple is partnering with Amazon-backed startup Anthropic on a new "vibe-coding" software platform that will use artificial intelligence to write, edit, and test code on behalf of programmers, Bloomberg News reported, citing people with knowledge of the matter.

Read More
image for news Apple partnering with startup Anthropic on AI-powered coding platform, Bloomberg News reports
What Apple Earnings Reveal About Trump's Trade War
AAPL
Published: May 02, 2025 by: Wall Street Journal
Sentiment: Negative

WSJ's Dan Gallagher breaks down why Apple shares are down as the tech giant tries to allay investor concerns about the impact of Trump's tariffs.

Read More
image for news What Apple Earnings Reveal About Trump's Trade War
Tech earnings recap: Amazon, Apple show they can weather the tariff storm
AAPL, AMZN
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding mega cap technology earnings.

Read More
image for news Tech earnings recap: Amazon, Apple show they can weather the tariff storm
Epic Games CEO: Apple hasn't answered if they will lower App Store fees around the world
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Neutral

Tim Sweeney, Epic Games CEO, joins 'The Exchange' to discuss Apple's trial regarding its App Store.

Read More
image for news Epic Games CEO: Apple hasn't answered if they will lower App Store fees around the world
Apple's issues go deeper than tariffs, as analysts worry about AI challenges
AAPL
Published: May 02, 2025 by: Market Watch
Sentiment: Negative

Apple's stock was downgraded by both Rosenblatt and Jefferies on Friday, with the analysts citing Apple Intelligence delays and tariff uncertainty.

Read More
image for news Apple's issues go deeper than tariffs, as analysts worry about AI challenges
Earnings show one tech segment starting to feel the tariff pinch fastest
AAPL, AMZN, DAL, GOOG, GOOGL, XYZ
Published: May 02, 2025 by: CNBC
Sentiment: Negative

Tariffs remain top of mind for tech companies this earnings season, but some businesses are feeling more pain than others. Advertising-heavy businesses seem to be holding on in the near-term as consumer-focused models start to feel the pinch from slowing spending.

Read More
image for news Earnings show one tech segment starting to feel the tariff pinch fastest
Tim Cook gave some clarity on India, but tariffs and AI remain big unknowns for Apple
AAPL
Published: May 02, 2025 by: Business Insider
Sentiment: Neutral

Apple investors have had a lot to worry about this year. Investors wanted clarity on tariffs, AI, and diversification away from its China supply chain.

Read More
image for news Tim Cook gave some clarity on India, but tariffs and AI remain big unknowns for Apple
Why Shares of Apple Are Sinking Today
AAPL
Published: May 02, 2025 by: The Motley Fool
Sentiment: Negative

Shares of the consumer tech giant Apple (AAPL -3.87%) traded about 4% lower today as of 11:14 a.m. ET, after the company reported earnings yesterday.

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image for news Why Shares of Apple Are Sinking Today
Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

Despite Apple Inc.'s $3 trillion valuation, I avoid it due to stagnating growth, high PE ratio, and over-reliance on mature product lines. Apple's future lies in services, but the current AAPL valuation reflects growth stock pricing, which is unrealistic given its mature market status. I prefer Amazon, Google, and Meta (collectively, "MAA") for their superior growth potential, innovation, and significantly lower China risk compared to Apple.

Read More
image for news Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative

Amit Daryanani, Evercore ISI analyst, joins 'The Exchange' to discuss Apple's quarterly earnings results, the ensuing price action, and more.

Read More
image for news Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive

Dan Ives, Wedbush analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple, why he maintains a buy rating on the stock as other firms are downgrading it, and more.

Read More
image for news Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's second-quarter fiscal 2025 results benefit from strong services growth and an increase in iPhone sales.

Read More
image for news Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple reports robust second-quarter fiscal 2025 results but shares dip on tariff headwind.

Read More
image for news Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
AAPL, CVX, TTWO, XOM
Published: May 02, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Apple (AAPL) down after the iPhone maker reported China sales that were disappointing, and warned about the impact of tariffs. Chevron (CVX) falls on news that the company will reduce share buybacks this quarter to about $2.75 billion, 30% less than in the first quarter, due to tumbling oil prices.

Read More
image for news Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades
AAPL, AMZN
Published: May 02, 2025 by: Schwab Network
Sentiment: Neutral

Rebecca Walser (@walserwealth) returns to the NYSE set and recaps the week-long round of Mag 7 earnings. She notes strength in Microsoft (MSFT) and Meta Platforms' (META) cloud and ad numbers, though sees Amazon (AMZN) and Apple (AAPL) having more trouble down the line if tariff volatility persists.

Read More
image for news What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades
No China, No Problem: Upgrading Apple To A Buy
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

The worst around Apple has happened and is being priced in after their earnings report on Thursday. It's time to put Apple back on the buy list for me. I'm now upgrading Apple to a buy for three reasons. We now have more visibility on Apple amid the trade war.

Read More
image for news No China, No Problem: Upgrading Apple To A Buy
Tariff Uncertainty Casts Shadow on Apple's Quarterly Win
AAPL
Published: May 02, 2025 by: Schaeffers Research
Sentiment: Negative

Apple Inc (NASDAQ:AAPL) was among several Big Tech giants reporting earnings this week.

Read More
image for news Tariff Uncertainty Casts Shadow on Apple's Quarterly Win
Apple downgraded to ‘Underperform' on tariff pressures, margin concerns: Jefferies
AAPL
Published: May 02, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) is facing escalating tariff costs and shrinking product margins that could weigh heavily on future profits, prompting analysts at Jefferies to downgrade Apple shares to Underperform. While Apple's March-quarter results modestly exceeded Jefferies' expectations, the firm said the company's outlook and mounting tariff exposure signal further earnings risk ahead.

Read More
image for news Apple downgraded to ‘Underperform' on tariff pressures, margin concerns: Jefferies
Apple's $100 billion buyback disappointed some. Here's where it ranks historically.
AAPL
Published: May 02, 2025 by: Market Watch
Sentiment: Negative

If Apple Inc. hoped to boost its stock with plans to buy back $100 billion worth of shares, then that mission seems doomed to fail.

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image for news Apple's $100 billion buyback disappointed some. Here's where it ranks historically.
Apple approves Spotify app update that allows U.S. users to access pricing info, external payment links
AAPL, SPOT
Published: May 02, 2025 by: TechCrunch
Sentiment: Positive

Spotify said on Friday that Apple has approved its U.S. app update that will allow users to access pricing information and external payment links. The approval comes days after a U.S. judge ordered Apple to stop charging commissions on purchases through iPhone apps.

Read More
image for news Apple approves Spotify app update that allows U.S. users to access pricing info, external payment links
Apple: Overvalued Stock Faces Tariff Troubles And Growth Struggles
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s Q2 FY 2025 results show modest 5% YoY revenue growth, lagging behind peers like Microsoft, Google, and Meta, which trade at lower multiples. High penetration of Apple products limits hardware sales growth, and new 20% smartphone tariffs pose a significant threat to earnings. Apple's aggressive capital returns, including $49.5 billion in buybacks, are unsustainable at a 200% payout ratio relative to operating income.

Read More
image for news Apple: Overvalued Stock Faces Tariff Troubles And Growth Struggles
Is the Apple Mac Dying?
AAPL
Published: May 02, 2025 by: 24/7 Wall Street
Sentiment: Neutral

One of the notable things about Apple Inc.'s (NASDAQ: AAPL) most recent quarterly report is that sales of its original products are not growing.

Read More
image for news Is the Apple Mac Dying?
Apple And Amazon Warn Of Tariff Impact In Earnings Reports—Joining These Other Companies
AAPL, AMZN
Published: May 02, 2025 by: Forbes
Sentiment: Negative

Amazon warned Thursday that “tariffs and trade policies” may complicate its future, while Apple said it expects a nearly $1 billion hit from President Donald Trump's tariffs, becoming the latest companies to report losses or cut financial forecasts as many cite market uncertainty aggravated by Trump's tariffs.

Read More
image for news Apple And Amazon Warn Of Tariff Impact In Earnings Reports—Joining These Other Companies
Spotify's US app update gets Apple approval after court ruling
AAPL, SPOT
Published: May 02, 2025 by: Reuters
Sentiment: Positive

Spotify said on Friday its U.S. app update has secured Apple's approval to show pricing information and external payment links, days after a judge barred the iPhone maker from charging commission on off-app purchases.

Read More
image for news Spotify's US app update gets Apple approval after court ruling
Apple to report quarterly earnings amid Trump trade policy chaos
AAPL
Published: May 01, 2025 by: The Guardian
Sentiment: Neutral

Trump said consumer electronics will be exempted from his soaring tariffs on China but it is unclear for how long

Read More
image for news Apple to report quarterly earnings amid Trump trade policy chaos
Legal case a big deal for Apple and long-term antitrust concerns are real, says MAI's Chris Grisanti
AAPL
Published: May 01, 2025 by: CNBC Television
Sentiment: Negative

WSJ's Tim Higgins, CNBC's Steve Kovach, and MAI Capital Management's Chris Grisanti, join 'Power Lunch' to discuss Apple's legal case, and what it means for the company long-term.

Read More
image for news Legal case a big deal for Apple and long-term antitrust concerns are real, says MAI's Chris Grisanti
Investors Await Apple's Forecast
AAPL
Published: May 01, 2025 by: Bloomberg Technology
Sentiment: Neutral

Carolina Milanesi, president and principal analyst at Creative Strategies, discusses why investors are more focused on Apple's future plans than its previous quarter's earnings as the iPhone maker prepares to report second-quarter results. She joins Caroline Hyde and Ed Ludlow on "Bloomberg Technology.

Read More
image for news Investors Await Apple's Forecast

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.