Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Alphabet shares plunge as Apple looks at adding AI search integration from Perplexity
AAPL, GOOG, GOOGL
Published: May 07, 2025 by: Proactive Investors
Sentiment: Neutral

Alphabet Inc (NASDAQ:GOOG) shares fell 7% after Apple Inc (NASDAQ:AAPL, ETR:APC) was revealed to have started talks with artificial intelligence startup Perplexity AI about adding search functions to iPhones. Other AI chatbot functions could also potentially be added.

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image for news Alphabet shares plunge as Apple looks at adding AI search integration from Perplexity
AAPL, META & Big Tech Options Trades
AAPL, META
Published: May 07, 2025 by: Schwab Network
Sentiment: Neutral

Kevin Hincks looks at a pair of Mag 7 stocks as investors level set following the tech companies' latest earnings report. For Apple (AAPL), Kevin demonstrates an example put vertical strategy in the iPhone maker.

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image for news AAPL, META & Big Tech Options Trades
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (May 2025)
AAPL
Published: May 07, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) has long held an attraction for its ergonomic approach toward computing and communications among students and tech-minded users.

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image for news Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (May 2025)
Apple cut share buybacks and the stock got hit. Here's what sellers are missing.
AAPL
Published: May 07, 2025 by: Market Watch
Sentiment: Negative

Investors unfairly punished Apple's stock last week after the company announced it was reducing its buyback program to $100 billion from $110 billion.

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image for news Apple cut share buybacks and the stock got hit. Here's what sellers are missing.
AMZN, AAPL and NFLX Forecast – Major US Stocks Waiting for FOMC
AAPL, AMZN, NFLX
Published: May 07, 2025 by: FXEmpire
Sentiment: Positive

The announcements coming out of the Federal Reserve later in the session will have an influence on where we go next in these major stocks, but so far, it looks like they are trying to rally, mainly on the back of the announcement of US/China talks.

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image for news AMZN, AAPL and NFLX Forecast – Major US Stocks Waiting for FOMC
ATTENTION AAPL SHAREHOLDERS: Investors who Lost Money on Apple Inc. are Urged to Contact Levi & Korsinsky About an Ongoing Investigation
AAPL
Published: May 07, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / May 7, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

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image for news ATTENTION AAPL SHAREHOLDERS: Investors who Lost Money on Apple Inc. are Urged to Contact Levi & Korsinsky About an Ongoing Investigation
LambdaTest Partners with MacStadium to Power AI Workloads on Apple Silicon
AAPL
Published: May 07, 2025 by: Business Wire
Sentiment: Neutral

ATLANTA & SAN FRANCISCO--(BUSINESS WIRE)-- #Apple--LambdaTest, a unified agentic AI and cloud engineering platform, has announced its partnership with MacStadium, the industry-leading private Mac cloud provider enabling enterprise macOS workloads, to accelerate its AI-native software testing by leveraging Apple Silicon. With its AI-native testing agent, KaneAI, LambdaTest is transforming test automation by helping teams plan, create, and evolve end-to-end software testing, all using natural language. La.

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image for news LambdaTest Partners with MacStadium to Power AI Workloads on Apple Silicon
Apple Growth Story Remains Muted
AAPL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive

Apple reported top and bottom line beats for its March ending quarter, but this was largely due to reduced estimates since the prior report. The iPhone has stalled despite new features, while Services are growing nicely but remain less than a third of the business. Apple lacks a "next big thing," with incremental updates and AI features expected to drive only mid-single digit yearly revenue growth.

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image for news Apple Growth Story Remains Muted
Apple: Disheartening Signals
AAPL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Negative

Apple reported peak sales growth of 5%, but failed to leverage AI for further growth, leading to a bearish outlook on the stock. iPhone sales remain weak, with only 2% growth in FQ2, and Apple lags in foldable smartphones and smart glasses technologies. Tariff headwinds could add $900 million to quarterly costs, with potential for higher tariffs impacting profits, exacerbating the slow growth issue.

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image for news Apple: Disheartening Signals
Build A 12%+ Yield On Cost By 2035 With May's Top 10 High-Yield Picks
AAPL, ARCC, CMCSA, CNQ, CVS, CVX, MO, PFE, SCHD, SCHO, TD, VALE, VICI
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive

In this article, I present 10 attractive high-yield investment options for this month of May 2025, which not only offer dividend income but also potential for dividend growth. The selection process involves analyzing financial ratios, competitive advantages, valuations, and diversification across industries and countries to minimize risks and maximize returns. Highlighted top picks for May 2025 include VICI Properties, Chevron, Canadian Natural Resources, Pfizer, Altria, CVS Health, Toronto-Dominion Bank, Comcast, Vale, and Ares Capital.

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image for news Build A 12%+ Yield On Cost By 2035 With May's Top 10 High-Yield Picks
Apple: Desperately Looking For A Narrative (Underweight)
AAPL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple's high valuation multiples are hard to justify due to slowing growth and lack of a compelling story, despite its reliable cash flow. The company's revenue growth has decelerated, with iPhone sales stagnating and Services segment growth slowing, indicating limited upside in the near term. Geopolitical tensions and fierce competition, especially in China, pose significant headwinds, making it challenging for Apple to maintain or grow its market share.

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image for news Apple: Desperately Looking For A Narrative (Underweight)
Apple's App Store growth steady, but legal risks cast a shadow
AAPL
Published: May 06, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC)'s App Store revenue continues to grow at a solid pace, but analysts warn that legal risks and slowing momentum could challenge the company's high-margin Services segment in the coming months. According to SensorTower data cited by Bank of America and UBS, global App Store revenue rose roughly 11.8% year-over-year in April—broadly in line with March, but down from the 19% growth recorded in January.

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image for news Apple's App Store growth steady, but legal risks cast a shadow
Developers Sue Apple for Failing to Comply With In-App Payments Order
AAPL
Published: May 06, 2025 by: CNET
Sentiment: Negative

A class action suit alleges that Apple undercut subscriptions and in-app purchases by refusing to comply with a court injunction.

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image for news Developers Sue Apple for Failing to Comply With In-App Payments Order
Should You Buy Apple Stock on the Dip?
AAPL
Published: May 06, 2025 by: The Motley Fool
Sentiment: Negative

Apple (AAPL -0.40%) reported increased iPhone sales, but the future looks uncertain as tariff costs loom for the smartphone pioneer.

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image for news Should You Buy Apple Stock on the Dip?
Apple: 3 Reasons To Load Up The Truck
AAPL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive

Apple reported better-than-expected Q2 earnings last week, driven by record Services revenue. However, shares dropped 4% as investors disliked the earnings release. Apple announced a new $100B stock buyback authorization which was less than last year. However, it ensures a steady pace of stock buybacks throughout the year. Apple's gross margins are growing and the high-margin Services segment now represents 28% of consolidated revenue.

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image for news Apple: 3 Reasons To Load Up The Truck
Apple: Worst Part Of The Trade War
AAPL
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Negative

Apple's reliance on China for supply chain and revenue makes it vulnerable to the U.S.-China trade war, leading to a strong sell rating. Q2 2025 earnings showed declining Chinese iPhone shipments and increased tariffs, indicating significant margin compression and weakening demand. Despite beating EPS and revenue expectations, Apple's high P/E ratio and downward revisions suggest an unsustainable valuation.

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image for news Apple: Worst Part Of The Trade War
Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
AAPL
Published: May 06, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / May 6, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Epic Games' CEO says fighting Apple cost his company more than $1 billion. He says it was worth it.
AAPL
Published: May 06, 2025 by: Business Insider
Sentiment: Neutral

Epic Games CEO Tim Sweeney — the guy behind Fortnite — has been fighting Apple over its App Store rules for five years. Last week, Sweeney won what could be a far-reaching victory — if it survives Apple's appeal.

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image for news Epic Games' CEO says fighting Apple cost his company more than $1 billion. He says it was worth it.
Apple Won't Be Able to Avoid Price Hikes for Long
AAPL
Published: May 06, 2025 by: WSJ
Sentiment: Negative

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

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image for news Apple Won't Be Able to Avoid Price Hikes for Long
Apple Stock is Still Falling. Will Warren Buffett Sell More?
AAPL
Published: May 05, 2025 by: Barrons
Sentiment: Negative

Apple is Berkshire Hathaway's largest stockholding. But with Buffett stepping aside, will Berkshire sour on the iPhone maker's shares?

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image for news Apple Stock is Still Falling. Will Warren Buffett Sell More?
Apple's Make-or-Break Moment
AAPL
Published: May 05, 2025 by: Bloomberg Technology
Sentiment: Negative

Bloomberg's Mark Gurman discusses how Apple is grappling with tariffs, supply chain concerns, and struggles in artificial intelligence. He speaks with Caroline Hyde on "Bloomberg Technology.

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image for news Apple's Make-or-Break Moment
Hagens Berman: Apple Hit with Class-Action Lawsuit for App Store Injunction Violation by Same Law Firm That Secured $100M iOS Developer Win
AAPL
Published: May 05, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)---- $AAPL #apple--Apple Inc. is in the crosshairs of a new class-action lawsuit regarding its App Store policies and injunction violation, according to Hagens Berman.

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image for news Hagens Berman: Apple Hit with Class-Action Lawsuit for App Store Injunction Violation by Same Law Firm That Secured $100M iOS Developer Win
Apple to appeal contempt ruling over App Store after judge sided with Fortnite maker
AAPL
Published: May 05, 2025 by: New York Post
Sentiment: Negative

A judge ruled last week that Apple willfully failed to comply with a 2021 injunction designed to allow developers to more easily steer consumers to potentially cheaper non-Apple payment options.

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image for news Apple to appeal contempt ruling over App Store after judge sided with Fortnite maker
Apple appeals decision that forced it to allow links to external payments in apps
AAPL
Published: May 05, 2025 by: TechCrunch
Sentiment: Negative

As promised, Apple has now filed its appeal to the recent court ruling that required it to open up its App Store to external payment mechanisms.

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image for news Apple appeals decision that forced it to allow links to external payments in apps
Apple plans first bond sale in two years
AAPL
Published: May 05, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) is planning to tap the US investment-grade bond market on Monday with a multi-part debt offering, marking the iPhone maker's first corporate bond sale in two years, Bloomberg reported. The tech giant is preparing to issue debt in as many as four tranches, with initial price discussions on the longest portion – a 10-year note – around 70 basis points above comparable U.S.

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image for news Apple plans first bond sale in two years
Apple will appeal contempt ruling in Epic Games case over App Store
AAPL
Published: May 05, 2025 by: Reuters
Sentiment: Neutral

Apple on Monday lodged an appeal to challenge a U.S. judge's ruling that ordered the tech company to immediately open its lucrative App Store to more competition.

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image for news Apple will appeal contempt ruling in Epic Games case over App Store
Apple: It's Not Too Late To Buy This Turnaround
AAPL
Published: May 05, 2025 by: Seeking Alpha
Sentiment: Positive

Berkshire Hathaway's leadership transition to Greg Abel raises questions about potential changes in Apple stock holdings, but Abel reassures continuity with Buffett's approach. Apple's recent earnings show strong services revenue growth, but iPhone sales and supply chain challenges in China remain a bugbear. Despite headwinds like the Epic Games ruling and tariff costs, Apple's profitability and $100B share buyback program demonstrate resilience.

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image for news Apple: It's Not Too Late To Buy This Turnaround
Apple's first bond offering in two years headlines busy primary
AAPL
Published: May 05, 2025 by: Reuters
Sentiment: Positive

Apple on Monday announced a four-tranche bond offering, its first in two years, with proceeds expected to be used to repurchase stock, repay outstanding debt among other purposes, according to its SEC filing.

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image for news Apple's first bond offering in two years headlines busy primary
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: May 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple's China Problem Isn't New: IDC's Popal
AAPL
Published: May 02, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple is facing a challenging year but Nabila Popal, senior director at IDC, says the company's long-term outlook remains strong. She speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Technology”.

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image for news Apple's China Problem Isn't New: IDC's Popal

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.