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- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple Considers Raising iPhone Prices, Without Blaming Tariffs
Published: May 12, 2025 by: WSJ
Sentiment: Positive
The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.
Read More
Epic Games and Spotify test Apple's new App Store rules
Published: May 09, 2025 by: TechCrunch
Sentiment: Neutral
Fortnite maker Epic Games and Spotify are testing Apple's new App Store policies by submitting apps for review that would have previously never been allowed. On Friday, both companies submitted new versions of their respective apps to Apple's App Review.
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Two reasons to buy Apple's stock after its 24% decline so far in 2025
Published: May 09, 2025 by: Market Watch
Sentiment: Positive
Also: Berkshire after Buffett, retirement planning and avoiding taxes, and what to think of the recent stock-market rally.
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Apple said to be developing new chips for smart glasses, Macs, and more
Published: May 09, 2025 by: TechCrunch
Sentiment: Positive
Apple is reportedly developing new chips to drive smart glasses similar to Meta's Ray-Ban Meta as well as more powerful Macs and AI servers.
Read More
Lost Money on Apple Inc. (AAPL)? Contact Levi & Korsinsky Regarding an Ongoing Investigation
Published: May 09, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 9, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Bad Apple, the Rise of the A.I. Empire and Italian Brain Rot
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
“I have rarely read a judge who is so obviously angry at a tech company.”
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Apple Eyes Move to AI Search, Ending Era Defined by Google
Published: May 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google. Eddy Cue, Apple's senior vice president of services, made the disclosure Wednesday during his testimony in the US Justice Department's lawsuit against Alphabet Inc. The heart of the dispute is the two companies' estimated $20 billion-a-year deal that makes Google the default offering for queries in Apple's browser.
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How Apple Created a Legal Mess When It Skirted Judge's Ruling
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.
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Apple says AI is cutting into Google search. Google says that's not true.
Published: May 08, 2025 by: Business Insider
Sentiment: Positive
Google stock tumbled Wednesday after Apple executive Eddy Cue said AI rivals were cutting into the search giant. Google responded by saying that's not the case.
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Apple warns court ruling in App Store case may cost 'substantial sums annually'
Published: May 08, 2025 by: Fox Business
Sentiment: Negative
Apple said in a court filing that a judge's order for it to ease restrictions on app developers would cost it "substantial sums annually" if the ruling is allowed to stand.
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Apple is developing specialized chips for smart glasses and AI servers, Bloomberg News reports
Published: May 08, 2025 by: Reuters
Sentiment: Positive
Apple is developing specialized chips that will power future devices including its first smart glasses, artificial intelligence servers and new MacBooks, Bloomberg News reported on Thursday.
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Apple seeks pause on Epic Games contempt ruling that could cost App Store ‘billions'
Published: May 08, 2025 by: New York Post
Sentiment: Negative
Tim Cook's Apple has asked a federal appeals court in California to pause an April 30 ruling requiring the company to open up its App Store to rivals – and claims it will suffer irreparable harm if it remains in effect.
Read More
Apple, Alphabet Lead $262B Buyback Binge On Wall Street
Published: May 08, 2025 by: Benzinga
Sentiment: Positive
Move over, dividends – corporate America is in love with itself again. According to JPMorgan strategist Nikolaos Panigirtzoglou, U.S. corporate share buybacks surged in April, marking the strongest monthly pace in years and reinforcing their role as a stabilizing force in volatile markets.
Read More
Wedbush's Dan Ives: The use cases are exploding for AI, regulation will not stop spending
Published: May 08, 2025 by: CNBC Television
Sentiment: Positive
Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Squawk on the Street' to discuss outlooks on tech, what he's watching from tech executives' senate testimony on AI, and more.
Read More
Lost Money on Apple Inc. (AAPL)? You May Have Been Affected by Fraud - Contact Levi & Korsinsky
Published: May 08, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 8, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Google Stock Rises. It Rebuffs Apple's Claim AI Is Hurting Search Volumes.
Published: May 08, 2025 by: Barrons
Sentiment: Positive
Alphabet said it continues to see growth in search volumes despite Apple flagging a threat from artificial intelligence.
Read More
Apple urges court to suspend ruling that bars it from taking a cut on external app payments
Published: May 08, 2025 by: TechCrunch
Sentiment: Negative
In an attempt to protect a valuable revenue stream, Apple is trying to delay a court ruling that forces the company to let iOS app developers in the U.S. redirect users to external payment systems and avoid paying a commission to the iPhone maker.
Read More
3 Warren Buffett Stocks You Can Buy on the Dip
Published: May 08, 2025 by: The Motley Fool
Sentiment: Positive
If you're looking for possible blue chip stocks to buy, a great place to start is by looking in Berkshire Hathaway's portfolio. Warren Buffett's company includes many safe investments that you can hang on to for not only years, but potentially forever.
Read More
Apple's Existential Crisis: Can It Build a Future Around AI?
Published: May 07, 2025 by: WSJ
Sentiment: Negative
The iPhone maker has an uncertain path ahead: shiny but less smart hardware or a smarter Siri that turbocharges everything.
Read More
Final Trade: AAPL, NKE, XLP
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral
The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.
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Alphabet stock stumbles on Apple looking into adding AI search to Safari
Published: May 07, 2025 by: Yahoo Finance
Sentiment: Negative
Alphabet (GOOG, GOOGL) shares continue to see losses ahead of Wednesday's market close on the headlines that Apple (AAPL) is looking into adding AI search capabilities to its Safari web browser, a disclosure that Apple senior vice president of services Eddy Cue made in a testimony to US Department of Justice (DOJ) officials. Yahoo Finance tech editor Dan Howley breaks down the details.
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Fed leaves rates unchanged, Google stock sinks on Apple's AI plans for Safari search
Published: May 07, 2025 by: Yahoo Finance
Sentiment: Negative
The Federal Reserve decided to hold rates steady at the May FOMC meeting. Chair Jerome Powell cautioned that the central bank won't begin lowering interest rates until it sees further progress on inflation returning to its 2% target.
Read More
Alphabet Stock Tumbles After Apple Executive's Testimony
Published: May 07, 2025 by: Schaeffers Research
Sentiment: Negative
Alphabet Inc (NASDAQ:GOOGL) stock was last seen down 7.6% to trade at $150.77.
Read More
AAPL Seeks Safari A.I. Revamp, GOOGL Sells Off
Published: May 07, 2025 by: Schwab Network
Sentiment: Positive
During a U.S. antitrust trial, Apple (AAPL) executive Eddy Cue noted that the company is seeking to overhaul its Safari browser to use more A.I. It's a move that could break Apple's reliance on Alphabet's (GOOGL) Google search.
Read More
You have less than 60 days to potentially cash in on Apple's $95 million Siri settlement. Here's what to do.
Published: May 07, 2025 by: Business Insider
Sentiment: Positive
Apple is set to pay $95 million to settle a class-action lawsuit based on Siri's privacy. The lawsuit accused Apple of obtaining private communications via Siri without user consent.
Read More
Apple's Eddy Cue: Searches in Apple's browser fell for the first time in April
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the fall in Google searches on Apple devices and what it means for both companies. CNBC's Steve Kovach joins us with the latest.
Read More
Apple is looking to add AI search engines to Safari
Published: May 07, 2025 by: TechCrunch
Sentiment: Positive
Apple is looking at adding AI search engines from OpenAI, Perplexity, and Anthropic into Safari, Bloomberg reported on Wednesday.
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Apple says searches are shrinking because people are using AI instead. Now Google's stock is tanking.
Published: May 07, 2025 by: Business Insider
Sentiment: Negative
Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years. It looks like that's started to happen, an Apple executive testified in court.
Read More
Apple looks to add AI search to company's browser, Bloomberg reports
Published: May 07, 2025 by: Reuters
Sentiment: Positive
Apple is "actively looking" to reshape the Safari web browser to focus on AI-powered search engines, Bloomberg News reported on Wednesday, citing an Apple executive's disclosures in the U.S. Justice Department's lawsuit against Alphabet.
Read More
Apple Considers Move to AI-Powered Search Engines
Published: May 07, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines in light of the potential collapse of its Google deal. Jackie Davalos has more on "Bloomberg Technology.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000