Apple Inc. (AAPL)

US — Technology Sector
Peers: AXIL  TBCH  RIME  UEIC  FOXX  WLDS  GPRO  WTO  MSN  FEBO 

Automate Your Wheel Strategy on AAPL

With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 60.8544
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3989245235900.0
  • FreeCF/Share 6.4541
  • PFCF 41.4751
  • PE 40.351
  • Debt/Assets 0.3068
  • DivYield 0.0038
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Robert W. Baird -- Outperform $230 $280 Oct. 28, 2025
Reiterated AAPL Goldman -- Buy $266 $279 Oct. 21, 2025
Reiterated AAPL Wells Fargo -- Overweight $245 $290 Oct. 21, 2025
Upgrade AAPL Loop Capital Hold Buy -- $315 Oct. 20, 2025
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025

News

Apple's Speeding Through an Odd October and Winning
AAPL
Published: October 24, 2025 by: CNET
Sentiment: Positive

Fast M5 chips, fast Formula 1 cars and fast-selling iPhones aren't the only reason Apple is having a great month.

Read More
image for news Apple's Speeding Through an Odd October and Winning
AMZN, META and AAPL Forecast – Major US Stocks Look to Rally
AAPL, AMZN, META
Published: October 24, 2025 by: FXEmpire
Sentiment: Positive

Major U.S. tech stocks are showing signs of strength ahead of Friday's session. Amazon, Meta, and Apple all point to continued bullish momentum, with dips viewed as buying opportunities despite short-term volatility around key earnings and resistance levels.

Read More
image for news AMZN, META and AAPL Forecast – Major US Stocks Look to Rally
Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees
AAPL
Published: October 24, 2025 by: Invezz
Sentiment: Negative

India's antitrust battle with Apple is intensifying after Tinder-owner Match Group urged the Competition Commission of India (CCI) to take firm action against what it calls “excessive” in-app purchase fees, according to a Reuters report.

Read More
image for news Apple faces mounting pressure in India as Tinder-owner Match challenges app store fees
OpenAI buys AI startup that built interface for Apple computers
AAPL
Published: October 23, 2025 by: CNBC
Sentiment: Positive

OpenAI on Thursday announced it has acquired Software Applications Incorporated, a small company that developed a Mac product called Sky. All employees from Software Applications will join OpenAI.

Read More
image for news OpenAI buys AI startup that built interface for Apple computers
Apple, Meta and Microsoft are among the big companies donating to Trump's controversial White House ballroom project
AAPL, META, MSFT
Published: October 23, 2025 by: Market Watch
Sentiment: Neutral

President Donald Trump's effort to build a big ballroom for the White House has made waves — and attracted donations from more than a dozen publicly traded companies.

Read More
image for news Apple, Meta and Microsoft are among the big companies donating to Trump's controversial White House ballroom project
Apple loses UK lawsuit over App Store commissions
AAPL
Published: October 23, 2025 by: Reuters
Sentiment: Negative

Apple on Thursday lost a London lawsuit accusing the U.S. tech company of abusing its dominant position by charging app developers an unfair 30% commission through its App Store.

Read More
image for news Apple loses UK lawsuit over App Store commissions
Apple Can't Fold a Foldable Phone
AAPL
Published: October 23, 2025 by: 24/7 Wall Street
Sentiment: Positive

Despite all of the excitement about better-than-expected iPhone 17 sales, Apple Inc.

Read More
image for news Apple Can't Fold a Foldable Phone
MSFT vs. AAPL: Which Mega-Cap Tech Stock is the Better Buy Now?
AAPL, MSFT
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Negative

Microsoft outpaces Apple with 39% Azure growth, $13B AI business, and clear enterprise AI monetization, while Apple faces tariff headwinds and uncertain AI revenues.

Read More
image for news MSFT vs. AAPL: Which Mega-Cap Tech Stock is the Better Buy Now?
Samsung and Google attempt to one-up Apple with AI-powered headset, Galaxy XR
AAPL, GOOG, GOOGL, SSNLF
Published: October 22, 2025 by: CNBC Television
Sentiment: Positive

Samsung is the latest to take on mixed reality with the Galaxy XR, which will start selling on Tuesday night for $1,800, about half the price of Apple's Vision Pro. The Galaxy XR lets you enter an immersive, virtual computing experience where your apps and other content appear to float in your field of view.

Read More
image for news Samsung and Google attempt to one-up Apple with AI-powered headset, Galaxy XR
Apple: A 2019 Repeat To Year End Rally Very Likely
AAPL
Published: October 22, 2025 by: Seeking Alpha
Sentiment: Positive

Apple is poised for a potential iPhone upgrade supercycle, driven by strong iPhone 17 demand, especially in China and the US. Apple significantly increased manufacturing commitments, signaling management's confidence in robust iPhone 17 sales and supporting higher gross margins near decade highs. Despite a rich valuation, Apple's margin expansion and operating leverage justify further upside, with potential for multiple expansion into FY26.

Read More
image for news Apple: A 2019 Repeat To Year End Rally Very Likely
Hinton, Branson lead group urging ban on AI superintelligence
AAPL
Published: October 22, 2025 by: Proactive Investors
Sentiment: Negative

Nobel prize winning scientist Geoffrey Hinton, known as the ‘Godfather' of AI, is among a group of prominent scientists, business leaders, and celebrities calling for a ban on AI superintelligence until the technology can be deployed safely. In a signed letter released by the Future of Life Institute on Wednesday, the group cites AI concerns that range from human economic obsolescence and disempowerment, losses of freedom, civil liberties, dignity, and control, to national security risks and even potential human extinction.

Read More
image for news Hinton, Branson lead group urging ban on AI superintelligence
U.K. designates Apple and Google as having ‘strategic market status,' opening door for more regulation
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: TechCrunch
Sentiment: Negative

The U.K.'s Competition and Markets Authority (CMA) said on Wednesday that it's designating Apple and Google with strategic market status in their respective mobile platforms. The decision, which affects the companies' operating systems, app stores, browsers and browser engines, will enable the regulator to take targeted actions to enhance competition in the space.

Read More
image for news U.K. designates Apple and Google as having ‘strategic market status,' opening door for more regulation
Apple Stockholders Hit $850 Billion Jackpot
AAPL
Published: October 22, 2025 by: Forbes
Sentiment: Positive

Over the past ten years, Apple (AAPL) stock has delivered a massive $847 billion back to its investors in tangible cash in the form of dividends and buybacks. In fact, AAPL stock has provided the highest returns to shareholders of any company in history.

Read More
image for news Apple Stockholders Hit $850 Billion Jackpot
Google and Apple face extra UK scrutiny over 'strategic' role in mobile platforms
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: TechXplore
Sentiment: Negative

Britain's antitrust watchdog on Wednesday targeted Google and Apple for their "strategic" roles in mobile ecosystems, opening the door for regulators to impose changes to their business practices to improve competition.

Read More
image for news Google and Apple face extra UK scrutiny over 'strategic' role in mobile platforms
Britain increases oversight of Apple and Google in mobile
AAPL, GOOG, GOOGL
Published: October 22, 2025 by: Reuters
Sentiment: Neutral

Britain on Wednesday moved to loosen the grip of Apple and Google in smartphones by designating them as having "strategic market status", giving it the powers to demand the tech giants make specific changes to boost competition.

Read More
image for news Britain increases oversight of Apple and Google in mobile
Cramer Recommends Apple
AAPL
Published: October 21, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) stock rallied 4% yesterday on the back of research that showed brisk sales of the iPhone 17.

Read More
image for news Cramer Recommends Apple
Apple, Alphabet Stocks Hit All-Time Highs. These 4 Big Tech Names Are Close to Records, Too.
AAPL, GOOG, GOOGL
Published: October 21, 2025 by: Barrons
Sentiment: Positive

The Magnificent Seven companies are projected to achieve an average of 15% year-on-year profit growth for the third quarter.

Read More
image for news Apple, Alphabet Stocks Hit All-Time Highs. These 4 Big Tech Names Are Close to Records, Too.
AWS recovers, Apple rallies, General Motors beats and more in Morning Squawk
AAPL, GM
Published: October 21, 2025 by: CNBC
Sentiment: Positive

Amazon Web Services, a key provider of cloud infrastructure, had a daylong outage. Apple shares rallied to all-time highs after a report showed iPhone 17 sales were off to a good start.

Read More
image for news AWS recovers, Apple rallies, General Motors beats and more in Morning Squawk
Wall Street analysts update Apple stock price after impressive iPhone 17 data
AAPL
Published: October 21, 2025 by: Finbold
Sentiment: Positive

Apple (NASDAQ: AAPL) shares surged to record highs on Monday, nearing the $4 trillion market capitalization milestone as new data revealed increased demand for the latest iPhone 17 lineup.

Read More
image for news Wall Street analysts update Apple stock price after impressive iPhone 17 data
Will Apple Stock Move On Q4 Earnings?
AAPL
Published: October 21, 2025 by: Forbes
Sentiment: Positive

Apple (NASDAQ:AAPL) is expected to announce its earnings on Thursday, October 30, 2025. It is anticipated that earnings will be approximately $1.76 per share, with revenues potentially increasing by around 7% to $101.72 billion.

Read More
image for news Will Apple Stock Move On Q4 Earnings?
CNBC Daily Open: More people want the new iPhone — and Apple shares
AAPL
Published: October 21, 2025 by: CNBC
Sentiment: Positive

U.S. signs minerals agreement with Australia. Japan has its first female prime minister.

Read More
image for news CNBC Daily Open: More people want the new iPhone — and Apple shares
Tim Cook adopted a strategy Steve Jobs opposed: Here's how it has fared for Apple stock
AAPL
Published: October 20, 2025 by: Invezz
Sentiment: Neutral

Apple's (NASDAQ: AAPL) journey from a product-first disruptor to a capital-return powerhouse has been one of the most dramatic transformations in corporate history. Under the visionary entrepreneur, Steve Jobs, the multinational was synonymous with invention – a company that built its valuation on breakthrough products.

Read More
image for news Tim Cook adopted a strategy Steve Jobs opposed: Here's how it has fared for Apple stock
CNBC Daily Open: All you need for a rally is a good iPhone
AAPL
Published: October 20, 2025 by: CNBC
Sentiment: Neutral

U.S. signs minerals agreement with Australia. Amazon Web Services suffers outage, but has since resumed.

Read More
image for news CNBC Daily Open: All you need for a rally is a good iPhone
Apple's record close helps broader market sentiment, says Wells Fargo's Wren
AAPL
Published: October 20, 2025 by: CNBC Television
Sentiment: Positive

CNBC's “Closing Bell Overtime” team discusses Apple's stock price after it closed at a record high following news of strong iPhone 17 sales in the U.S. and China with Scott Wren, senior global market strategist at Wells Fargo Investment Institute.

Read More
image for news Apple's record close helps broader market sentiment, says Wells Fargo's Wren
I blame analysts, shorts for keeping investors out of Apple's stock, says Jim Cramer
AAPL
Published: October 20, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Jim Cramer discusses the day's market action and what he thinks of Apple's recent stock price after its record close.

Read More
image for news I blame analysts, shorts for keeping investors out of Apple's stock, says Jim Cramer
Why Jim Cramer says investors should own Apple, not trade it
AAPL
Published: October 20, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Jim Cramer discusses the day's market action and what he thinks of Apple's recent stock price after its record close.

Read More
image for news Why Jim Cramer says investors should own Apple, not trade it
Apple Hits First Record of 2025 as iPhone Optimism Fuels Rebound
AAPL
Published: October 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple Inc. shares hit their first record of 2025 after Loop Capital upgraded the stock to buy from hold, citing positive iPhone demand trends. The recent strength comes amid signs of stronger-than-expected demand for its latest iPhone lineup, with the iPhone 17 series outselling the iPhone 16 by 14% over their respective first 10 days on sale in the US and China.

Read More
image for news Apple Hits First Record of 2025 as iPhone Optimism Fuels Rebound
Apple Stock Powers the Dow After iPhone Sales, Bull Notes
AAPL
Published: October 20, 2025 by: Schaeffers Research
Sentiment: Positive

Apple Inc (NASDAQ:AAPL) stock is propping up the Dow today, last seen up 4.3% to trade at $263.18, after the tech titan reported upbeat iPhone 17 sales in the U.S. and China.

Read More
image for news Apple Stock Powers the Dow After iPhone Sales, Bull Notes
Nasdaq Composite: Apple Hits Record High as Tech Stocks Lift US Stock Market Today
AAPL
Published: October 20, 2025 by: FXEmpire
Sentiment: Positive

Tech stocks lift US stock market today as Nasdaq and S&P500 surge toward all-time highs. Apple hits record, investors await CPI data and earnings results.

Read More
image for news Nasdaq Composite: Apple Hits Record High as Tech Stocks Lift US Stock Market Today
Evercore ISI's Amit Daryanani: It's almost a perfect storm for Apple stock right now
AAPL
Published: October 20, 2025 by: CNBC Television
Sentiment: Negative

Amit Daryanani, Evercore ISI senior managing director, joins CNBC's 'Money Movers' to discuss outlooks on Apple.

Read More
image for news Evercore ISI's Amit Daryanani: It's almost a perfect storm for Apple stock right now

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.