Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 56.3815
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4109303769300.0
  • FreeCF/Share 6.6072
  • PFCF 41.606
  • PE 37.1143
  • Debt/Assets 0.3128
  • DivYield 0.0037
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple will gain more AI functionality over time, says D.A. Davidson's Gil Luria
AAPL
Published: November 28, 2025 by: CNBC Television
Sentiment: Positive

Gil Luria, head of technology research at D.A. Davidson, joins CNBC's 'Squawk on the Street' to discuss Apple's outlook for this season, his take on Nvidia, and more.

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image for news Apple will gain more AI functionality over time, says D.A. Davidson's Gil Luria
Apple and nine more tech companies that have treated their shareholders like gold
AAAU, AAPL, BAR, DBP, DGL, GLD, GLDM, IAU, OUNZ, SGOL, UGL
Published: November 28, 2025 by: Market Watch
Sentiment: Positive

The iPhone maker leads the way for the sector in terms of dollars spent on stock buybacks. But other tech companies have reduced their share counts significantly, as well.

Read More
image for news Apple and nine more tech companies that have treated their shareholders like gold
Apple beats out Samsung for first time in 14 years to become world's top smartphone seller
AAPL
Published: November 27, 2025 by: New York Post
Sentiment: Positive

Apple's smartphone shipments in 2025 are expected to top Samsung's for the first time in over a decade and become the world's leading seller of smartphones, according to a new report.

Read More
image for news Apple beats out Samsung for first time in 14 years to become world's top smartphone seller
3 Millionaire-Maker Stocks to Buy Right Now
AAPL, GOOG, NFLX
Published: November 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

With a little more than a month left in this fiscal year, many investors are looking to rebalance their portfolios and reposition their holdings for what could be a more volatile year ahead.

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image for news 3 Millionaire-Maker Stocks to Buy Right Now
Wedbush's Dan Ives says AI boom is only beginning, names 10 stocks he sees as winners
AAPL, AMD, CRWD, GOOG, GOOGL, META, MSFT, NVDA, PANW, PLTR, TSLA
Published: November 27, 2025 by: Invezz
Sentiment: Positive

Artificial intelligence stocks are not overheating — they are just beginning to show their potential. That is the view of Wedbush Securities analyst Dan Ives, who says Wall Street bears are mistaking a rapid technological shift for exuberance.

Read More
image for news Wedbush's Dan Ives says AI boom is only beginning, names 10 stocks he sees as winners
Apple Set to Top Samsung in Global Smartphone Shipments, Analyst Says
AAPL, SSNLF
Published: November 26, 2025 by: CNET
Sentiment: Positive

Following the launch of the iPhone 17, Apple is set to overtake Samsung phone shipments for the first time in 14 years, according to an analyst report.

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image for news Apple Set to Top Samsung in Global Smartphone Shipments, Analyst Says
Apple: Demand Pull For iPhone 17 Augurs A Strong FY 2026
AAPL
Published: November 26, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. (AAPL) is poised for strong sales growth in FY 2026, driven by robust iPhone 17 demand, especially among Gen Z consumers. AAPL's strategy of adding premium features to base models and pivoting product lines aims to capture new market segments and boost demand. Despite high valuation multiples, strong Q4 2025 results and sustained buy-side momentum support a continued bullish outlook for AAPL.

Read More
image for news Apple: Demand Pull For iPhone 17 Augurs A Strong FY 2026
Apple contests India's antitrust penalty law with risk of $38 billion fine, filing shows
AAPL
Published: November 26, 2025 by: Reuters
Sentiment: Negative

Apple is challenging India's new antitrust penalty law under which the U.S. company could potentially face a fine of up to $38 billion, a court filing at the Delhi High Court, seen by Reuters, shows.

Read More
image for news Apple contests India's antitrust penalty law with risk of $38 billion fine, filing shows
Apple set to overtake Samsung as top smartphone maker this year
AAPL, SSNLF
Published: November 26, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, XETRA:APC) is set to take back the top spot in the global smartphone market for the first time since 2011, driven by strong demand for its iPhone 17 lineup, according to projections from Counterpoint Research. Apple is expected to achieve a 19.4% share of worldwide smartphone shipments in 2025, edging past Samsung, which is forecast to hold an 18.7% share.

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image for news Apple set to overtake Samsung as top smartphone maker this year
Apple Stock Breaks To All-Time Highs — Succession Clarity Unlocks New Chapter
AAPL
Published: November 26, 2025 by: Benzinga
Sentiment: Positive

Apple Inc (NASDAQ: AAPL) didn't just brush off succession jitters — it set a new all-time high while doing it. At $280.38, the stock just punched into record territory, lifting Apple to a $4.12 trillion valuation and reminding Wall Street that it doesn't need a viral headset demo or ChatGPT clone to keep flexing.

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image for news Apple Stock Breaks To All-Time Highs — Succession Clarity Unlocks New Chapter
Apple iPhone shipments to beat Samsung for the first time in 14 years, report says
AAPL, SSNLF
Published: November 26, 2025 by: CNBC
Sentiment: Positive

Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint Research said. It will be the first time in 14 years that Apple will have shipped more smartphones than Samsung.

Read More
image for news Apple iPhone shipments to beat Samsung for the first time in 14 years, report says
What iPhone slump? Apple is set to become the industry leader for the first time in 14 years.
AAPL
Published: November 26, 2025 by: Market Watch
Sentiment: Positive

Samsung has been the smartphone industry's market-share leader, but iPhone 17 momentum puts Apple on track to reclaim its crown.

Read More
image for news What iPhone slump? Apple is set to become the industry leader for the first time in 14 years.
Microsoft, Nvidia and Apple among top tech picks heading into year-end: Wedbush
AAPL, MSFT, NVDA
Published: November 25, 2025 by: Proactive Investors
Sentiment: Positive

Microsoft, Nvidia, Apple and other major tech names are positioned to remain top performers into year-end, according to Wedbush analysts who argue the AI boom is far from peaking. The analysts believe that fears of an AI bubble are misplaced, pointing instead to accelerating enterprise demand and an investment cycle still in its early stages.

Read More
image for news Microsoft, Nvidia and Apple among top tech picks heading into year-end: Wedbush
Apple Cuts Jobs Across Its Sales Organization
AAPL
Published: November 25, 2025 by: Bloomberg Technology
Sentiment: Negative

Apple has eliminated dozens of sales roles in a rare layoff. Bloomberg's Mark Gurman discusses the reason behind the cuts with Caroline Hyde on “Bloomberg Tech.

Read More
image for news Apple Cuts Jobs Across Its Sales Organization
Apple Bull Case: Vertical Integration, AI Efficiency, & a Huge Cash Stack
AAPL
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple's evolution from a hardware-centric company into an AI-enabled, services-heavy cash machine positions it well for the next phase of tech market leadership.

Read More
image for news Apple Bull Case: Vertical Integration, AI Efficiency, & a Huge Cash Stack
Apple stock at all-time high: layoffs, iPhone 17 success, and the race against Nvidia
AAPL
Published: November 25, 2025 by: Invezz
Sentiment: Positive

Apple stock reached a new all-time high of $280.38 on Tuesday, surpassing its previous peak of $277.32 and lifting the company's market value to $4.12 trillion.

Read More
image for news Apple stock at all-time high: layoffs, iPhone 17 success, and the race against Nvidia
Apple slashes sales jobs amid strategic restructuring
AAPL
Published: November 25, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, XETRA:APC) has laid off dozens of employees in sales positions globally in a a rare round of layoffs at the technology giant, according to media reports. The reductions reportedly affect account managers serving enterprise, education, and government clients, as well as staff at Apple's briefing centers, which host product demonstrations for major customers.

Read More
image for news Apple slashes sales jobs amid strategic restructuring
Disney vs. Apple: Which Media-Tech Giant Has Better Upside Potential?
AAPL, DIS
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive

DIS' streaming turnaround, rising Experiences income and bold ESPN push set up a compelling contrast with AAPL's ecosystem-driven momentum.

Read More
image for news Disney vs. Apple: Which Media-Tech Giant Has Better Upside Potential?
This Morning, Wall Street is Bullish on AMAT, NVDA and AAPL
AAPL, AMAT, NVDA
Published: November 25, 2025 by: 24/7 Wall Street
Sentiment: Positive

Just yesterday, analysts at Bernstein reiterated an “outperform” rating on NVDA, stating that the data center opportunity remains significant and early, with further upside likely.

Read More
image for news This Morning, Wall Street is Bullish on AMAT, NVDA and AAPL
Alphabet's stock is getting closer to this huge milestone. Why Apple should watch out.
AAPL, GOOG, GOOGL
Published: November 25, 2025 by: Market Watch
Sentiment: Positive

After surging 16% since the beginning of November, shares of Alphabet look like they have plenty more room to run. That means the other “Magnificent Seven” names need to watch out.

Read More
image for news Alphabet's stock is getting closer to this huge milestone. Why Apple should watch out.
Is Trending Stock Apple Inc. (AAPL) a Buy Now?
AAPL
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Is Trending Stock Apple Inc. (AAPL) a Buy Now?
iPhone 17 Boosts Apple's China Sales: What's Ahead for the Stock?
AAPL
Published: November 24, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL sees surging iPhone momentum in China and eyes double-digit December-quarter growth as Macs and Services strengthen its regional rebound.

Read More
image for news iPhone 17 Boosts Apple's China Sales: What's Ahead for the Stock?
Wall Street sets Apple stock price for the next 12 months
AAPL
Published: November 24, 2025 by: Finbold
Sentiment: Positive

On November 24, JPMorgan analyst Samik Chatterjee reaffirmed his Overweight rating on Apple (NASDAQ: AAPL) stock, maintaining a $305 price target.

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image for news Wall Street sets Apple stock price for the next 12 months
The Big Hedge Funds Were Selling Big Tech—Time to Take Profits?
AAPL, BRK-A, BRK-B, GOOG, GOOGL
Published: November 21, 2025 by: 24/7 Wall Street
Sentiment: Neutral

A number of the major hedge funds and big money managers, including the Bill & Melinda Gates Foundation, which axed its Microsoft (NASDAQ:MSFT) stake by nearly 65%, were big net sellers of big tech in the third quarter.

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image for news The Big Hedge Funds Were Selling Big Tech—Time to Take Profits?
Apple: Most Expensive, Least Profitable, Slowest Growing Big Tech Stock (Downgrade)
AAPL
Published: November 21, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. remains a dominant, highly profitable consumer tech company with a strong brand and stable business model. Despite recent earnings beats, AAPL's growth is slowing, and the firm has the lowest revenue and profit growth expected among mega-cap tech peers. AAPL trades at a premium valuation, with the highest P/E and PEG ratios in its peer group, making it less attractive versus faster-growing rivals.

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image for news Apple: Most Expensive, Least Profitable, Slowest Growing Big Tech Stock (Downgrade)
How Big Tech is faring against US antitrust lawsuits
AAPL, AMZN, GOOG, GOOGL, META, NVDA
Published: November 18, 2025 by: Reuters
Sentiment: Positive

A federal judge ruling that Meta Platforms does not hold an illegal social media monopoly handed Big Tech its first decisive win against the antitrust crackdown started in President Donald Trump's first term.

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image for news How Big Tech is faring against US antitrust lawsuits
"Behind the Story Podcast" Hits Top 33 in Apple Podcasts' Arts Category, Offering Entrepreneurs and Creators a Platform to Share Their Journeys
AAPL
Published: November 18, 2025 by: Newsfile Corp
Sentiment: Neutral

Hosted by Jelani Gonzalez, the podcast explores leadership, identity, and resilience in the world of business and beyond. New York, New York--(Newsfile Corp. - November 18, 2025) - Behind the Story Podcast, a newly launched show, has quickly earned recognition by reaching the Top 33 in the Arts category on Apple Podcasts, showcasing its resonance with entrepreneurs, artists, and business leaders.

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image for news "Behind the Story Podcast" Hits Top 33 in Apple Podcasts' Arts Category, Offering Entrepreneurs and Creators a Platform to Share Their Journeys
Apple designer behind iPhone Air leaves company for AI startup
AAPL
Published: November 18, 2025 by: Proactive Investors
Sentiment: Negative

Abidur Chowdhury, the industrial designer behind the iPhone Air and featured prominently in its September 2025 launch, has left Apple Inc (NASDAQ:AAPL, XETRA:APC) to join an AI startup, according to a Bloomberg report citing people familiar with the matter. Per the report, Chowdhury's exit has drawn attention inside Apple, in part because he was seen as one of the most promising figures in the company's industrial design ranks.

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image for news Apple designer behind iPhone Air leaves company for AI startup
QUBT Stock vs. AAPL Stock?
AAPL, QUBT
Published: November 18, 2025 by: Forbes
Sentiment: Neutral

Quantum Computing Inc. stock (NASDAQ: QUBT) has surged 271% over the last year, but its fundamentals signal extreme risk.

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image for news QUBT Stock vs. AAPL Stock?
Apple: As A Shareholder I Am Concerned About Their Ability To Innovate
AAPL
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Negative

Apple (AAPL) posted record Q4 2025 earnings, with $102.5B in revenue and $1.85 EPS, but faces concerns over future growth. AAPL's heavy focus on buybacks over innovation and underinvestment in AI and cloud puts it at risk versus peers like MSFT and GOOGL. Despite a massive install base and strong Services growth, AAPL trades at a premium valuation with slower revenue and cash flow growth than competitors.

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image for news Apple: As A Shareholder I Am Concerned About Their Ability To Innovate

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.