Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 29.537
  • Book/Share 5.9797
  • PB 46.1409
  • Debt/Equity 1.0263
  • CurrentRatio 0.9737
  • ROIC 0.5101

 

  • MktCap 4055304765419.0005
  • FreeCF/Share 8.362
  • PFCF 32.8833
  • PE 34.5497
  • Debt/Assets 0.2386
  • DivYield 0.0037
  • ROE 1.5994

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL JP Morgan -- Overweight $315 $325 Jan. 30, 2026
Reiterated AAPL Rosenblatt -- Neutral $250 $267 Jan. 30, 2026
Upgrade AAPL Maxim Group Hold Buy -- $300 Jan. 30, 2026
Reiterated AAPL Monness Crespi & Hardt -- Buy $300 $315 Jan. 30, 2026
Reiterated AAPL Barclays -- Underweight $230 $239 Jan. 30, 2026
Reiterated AAPL JP Morgan -- Overweight $305 $315 Jan. 26, 2026
Reiterated AAPL Evercore ISI -- Outperform $325 $330 Jan. 9, 2026
Resumed AAPL Raymond James -- Market Perform -- -- Jan. 2, 2026
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025

News

Apple 'Selling Its Soul To The Devil'? Analyst Says Partnering With Alphabet Limits AI Upside
AAPL, GOOG, GOOGL
Published: January 30, 2026 by: Benzinga
Sentiment: Negative

• Apple stock is under selling pressure. Why are AAPL shares declining?

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image for news Apple 'Selling Its Soul To The Devil'? Analyst Says Partnering With Alphabet Limits AI Upside
Starbucks CEO talks company turnaround, Dan Ives weighs in on Apple Q1 earnings
AAPL, SBUX
Published: January 30, 2026 by: Yahoo Finance
Sentiment: Positive

Starbucks CEO talks company turnaround, Dan Ives talks Apple earnings Yahoo Finance Executive Editor Brian Sozzi breaks down the latest market moves for January 30, 2026. Apple stock is under pressure at Friday's market open after the tech giant reported strong fiscal first quarter earnings results.

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image for news Starbucks CEO talks company turnaround, Dan Ives weighs in on Apple Q1 earnings
President Trump nominates Kevin Warsh for Fed chair, top takeaways from Apple's big earnings beat
AAPL
Published: January 30, 2026 by: Yahoo Finance
Sentiment: Neutral

Morning Brief anchor Julie Hyman breaks down the latest market news for January 30, 2026. RSM chief economist Joe Brusuelas and Evercore ISI senior managing director Julian Emanuel speak with Julie about what Kevin Warsh as Fed chair could mean for markets and the economy.

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image for news President Trump nominates Kevin Warsh for Fed chair, top takeaways from Apple's big earnings beat
Apple: Record iPhone Revenue, But There's Much More To The Bullish Story
AAPL
Published: January 30, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. delivered record Q1 results, with iPhone revenue up 23% and China sales surging 38%, supporting a reiterated buy rating. Management projects 13–16% YoY top-line growth for the March quarter, with gross margins guided at 48–49% and robust EPS growth into 2026. Key forward catalysts include an AI-enabled Siri, a foldable iPhone in September 2026, and a 2.5 billion device installed base driving double-digit Services growth.

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image for news Apple: Record iPhone Revenue, But There's Much More To The Bullish Story
The Magnificent 7 Are Starting To Look Too Cheap To Ignore
AAPL, MSFT
Published: January 30, 2026 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven sailed into 2026 in a rather muted spot. While there has been a notable divergence in performance among the members, I do think that the group remains worth sticking with for the long haul, especially the names that have been viciously marked down.

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image for news The Magnificent 7 Are Starting To Look Too Cheap To Ignore
AAPL Stock Slides Despite Record iPhone Sales, Bull Notes
AAPL
Published: January 30, 2026 by: Schaeffers Research
Sentiment: Neutral

The shares of Apple Inc (NASDAQ:AAPL) are down 1.4% to trade at $254.71 at last check, despite the Big Tech giant announcing a top- and bottom-line win for the fiscal first quarter with help from record iPhone sales.

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image for news AAPL Stock Slides Despite Record iPhone Sales, Bull Notes
Should You Bet on Apple's iPhone-Driven Q1 Earnings? ETFs in Focus
AAPL
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple beat Q1 estimates as iPhone demand surged 23%. Strong China and India growth offset supply constraints and rising AI-driven cost pressures.

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image for news Should You Bet on Apple's iPhone-Driven Q1 Earnings? ETFs in Focus
Apple Posts Record Quarter, But AI Details Remain Unclear
AAPL
Published: January 30, 2026 by: MarketBeat
Sentiment: Positive

Magnificent Seven giant Apple NASDAQ: AAPL just released its much-anticipated Jan. 29 earnings report. For the iPhone maker, 2025 was a tale of two halves.

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image for news Apple Posts Record Quarter, But AI Details Remain Unclear
Apple Q1 Earnings Beat Estimates, iPhone Drives Top-Line Growth
AAPL
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL tops fiscal Q1 estimates with 16% product sales growth, strong China demand and expanded margins across segments.

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image for news Apple Q1 Earnings Beat Estimates, iPhone Drives Top-Line Growth
Apple Troubles Deepen, Magnificent 7 Dies
AAPL
Published: January 30, 2026 by: 24/7 Wall Street
Sentiment: Positive

Something odd happened. Apple Inc. (NASDAQ: AAPL) turned in what many described as a spectacular quarter.

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image for news Apple Troubles Deepen, Magnificent 7 Dies
Apple Thinks Differently, Again: Q1 FY2026 Earnings Review
AAPL
Published: January 30, 2026 by: Seeking Alpha
Sentiment: Positive

Apple Inc. has strategically opted for partnerships and selective AI investments over costly in-house LLM development, preserving strong cashflows. Recent Q1 FY9/26 results showed accelerated 16% YoY revenue growth, improved gross margins, and normalized cashflow margins in the low 30% range. AAPL trades at 26x TTM unlevered pretax FCF with 10% TTM revenue growth and 33% FCF margins, presenting a reasonable valuation.

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image for news Apple Thinks Differently, Again: Q1 FY2026 Earnings Review
Trump Picks Warsh for Fed, AAPL Margins in Question
AAPL
Published: January 30, 2026 by: Schwab Network
Sentiment: Neutral

The pick is in! Pres. Trump announced his plans to nominate Kevin Warsh for the Federal Reserve Chair.

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image for news Trump Picks Warsh for Fed, AAPL Margins in Question
Apple Acquires Israeli Audio AI Startup Q.ai Before Q4 Earnings
AAPL
Published: January 29, 2026 by: PYMNTS
Sentiment: Positive

Apple has acquired Q.ai, an Israeli startup focused on artificial intelligence technology for audio, the Financial Times reported on Thursday (Jan. 29), as the company prepares to report fiscal fourth-quarter results later Thursday amid growing scrutiny of its AI strategy. Apple did not disclose financial terms of the deal, according to the FT report.

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image for news Apple Acquires Israeli Audio AI Startup Q.ai Before Q4 Earnings
Apple buys Israeli startup Q.AI as the AI race heats up
AAPL
Published: January 29, 2026 by: TechCrunch
Sentiment: Positive

Apple, Meta, and Google are locked in a fierce battle to lead the next wave of AI, and they've recently increased their focus on hardware. With its latest acquisition of the AI startup Q.AI, Apple aims to gain an edge, particularly in the audio sector.

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image for news Apple buys Israeli startup Q.AI as the AI race heats up
Apple acquires Israeli startup Q.ai
AAPL
Published: January 29, 2026 by: CNBC
Sentiment: Positive

Apple has acquired an Israeli startup that worked on AI for audio called Q.ai, a company representative confirmed on Thursday. No purchase price was disclosed.

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image for news Apple acquires Israeli startup Q.ai
Unit Labor Costs Remain Negative
AAPL, CAT, LMT, MA, V, VLO
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Neutral

It's a busy morning for data today, with Q4 earnings season continuing to heat up and Thursday Weekly Jobless Claims leading a train of economic data. Pre-market futures are currently in the green: the Dow +50 points, the S&P 500 +20, the Nasdaq +57 and the small-cap Russell 2000 +7 points at this hour.

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image for news Unit Labor Costs Remain Negative
Apple acquires audio AI startup Q.ai
AAPL
Published: January 29, 2026 by: Reuters
Sentiment: Positive

Apple on Thursday said it has acquired Q.ai, an Israeli startup working on artificial intelligence technology for audio.

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image for news Apple acquires audio AI startup Q.ai
Apple set to report earnings: iPhone growth, AI, memory costs will be in focus in first quarter
AAPL
Published: January 29, 2026 by: CNBC
Sentiment: Neutral

Apple is set to report fiscal first-quarter earnings on Thursday after the bell. In this article AAPL

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image for news Apple set to report earnings: iPhone growth, AI, memory costs will be in focus in first quarter
Ross Gerber Demands Tim Cook Resign: ‘He Hasn't Done a Thing in Years' on AI
AAPL
Published: January 29, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc ( NASDAQ:AAPL ) investor Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, dropped a bombshell on X Tuesday: “It's time for Tim Apple to resign.

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image for news Ross Gerber Demands Tim Cook Resign: ‘He Hasn't Done a Thing in Years' on AI
iPhone Sales, Siri & Google Gemini: AAPL Earnings Preview & Options Trade
AAPL, GOOG, GOOGL
Published: January 29, 2026 by: Schwab Network
Sentiment: Positive

Apple's (AAPL) "bar is high because Tim Cook put it up there" for earnings, says Marley Kayden. She explains how Apple is setting the stage for its report after the close on Thursday for a widely expected beat.

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image for news iPhone Sales, Siri & Google Gemini: AAPL Earnings Preview & Options Trade
What Could Send Apple Stock To New All-Time Highs?
AAPL
Published: January 29, 2026 by: Forbes
Sentiment: Positive

Apple stock (NASDAQ:AAPL) boasts a solid history of rapid growth, featuring above 30% increases in under two months during multiple years, including 2010, 2019, and 2024. Notably, there were two instances where the gains surpassed 50% in around two months, specifically in 2012 and 2020.

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image for news What Could Send Apple Stock To New All-Time Highs?
Options Corner: AAPL Earnings Event
AAPL
Published: January 29, 2026 by: Schwab Network
Sentiment: Neutral

Ahead of Apple's (AAPL) earnings report after Thursday's close, Rick Ducat provides the latest chart patterns to pay attention to on the iPhone maker's stock performance. He looks at the "sideways" trends in exponential moving averages and examines the 5% pullback in Apple shares so far in 2026.

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image for news Options Corner: AAPL Earnings Event
Daniel Rubino on MSFT "Great Positioning," AAPL on AI Sidelines & META Big Bet
AAPL, META, MSFT
Published: January 28, 2026 by: Schwab Network
Sentiment: Positive

Daniel Rubino with @WindowsCentral offers his perspective on the first half of Mag 7 companies reporting earnings this week. For Microsoft (MSFT), he believes the enterprise tech firm remains in a "great position" due to its Azure cloud platform and multi-modal AI approach.

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image for news Daniel Rubino on MSFT "Great Positioning," AAPL on AI Sidelines & META Big Bet
Apple earnings: Wedbush's Ives sees iPhone strength, AI strategy taking shape
AAPL
Published: January 28, 2026 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, XETRA:APC) is set to report its fiscal first-quarter results on Thursday after the bell, with Wedbush expecting a strong performance following the holiday season and growing investor focus on the company's artificial intelligence strategy. Wedbush's Dan Ives believes the market continues to underestimate Apple's longer-term growth prospects, calling 2026 a potential turning point for the company's AI ambitions.

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image for news Apple earnings: Wedbush's Ives sees iPhone strength, AI strategy taking shape
Apple's unrivaled commitment to excellence is fading. A designer explains why
AAPL
Published: January 28, 2026 by: TechXplore
Sentiment: Negative

Apple introduced Liquid Glass in June 2025 in a self-declared attempt to bring "joy and delight to every user experience." The visual design style—which is being applied to all Apple products from iPhone to watch to TV—is named for the company's new type of screen designed to look like translucent liquid.

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image for news Apple's unrivaled commitment to excellence is fading. A designer explains why
Apple's Q1 Earnings: Strong iPhone 17 Shipment to Aid Top-Line Growth
AAPL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

AAPL's fiscal Q1 results likely got a lift from iPhone 17 demand and solid Services growth driven by Apple TV+ and more.

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image for news Apple's Q1 Earnings: Strong iPhone 17 Shipment to Aid Top-Line Growth
Apple-Heavy ETFs in Focus as iPhone Sales Power Holiday Quarter
AAPL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

iPhone sales jump to a four-year high, along with AI optimism building and analysts staying bullish, putting Apple-heavy ETFs back in focus.

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image for news Apple-Heavy ETFs in Focus as iPhone Sales Power Holiday Quarter
Can Apple Shake Off AI Struggles?
AAPL
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

We'll undoubtedly hear a lot about the Alphabet collaboration during the upcoming earnings call, especially given the current sentiment surrounding Apple's AI ventures.

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image for news Can Apple Shake Off AI Struggles?
Apple's Cook says he's 'heartbroken' by Minneapolis events and has spoken with Trump
AAPL
Published: January 28, 2026 by: CNBC
Sentiment: Neutral

Apple CEO Tim Cook said he was "heartbroken" by the events in Minneapolis in a note to employees this week. Cook called for "deescalation" and said he spoke with President Donald Trump.

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image for news Apple's Cook says he's 'heartbroken' by Minneapolis events and has spoken with Trump
Apple Q1 earnings preview: Wedbush continues to see AAPL as ‘top pick'
AAPL
Published: January 28, 2026 by: Invezz
Sentiment: Positive

Wedbush Securities' senior analyst Dan Ives recommends sticking with Apple (NASDAQ: AAPL) ahead of its Q1 earnings on January 29th. The tech titan is broadly expected to post a nearly 11% increase in revenue to $138.47 billion – its largest year-on-year growth since 2022 – on the back of strong iPhone 17 demand.

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image for news Apple Q1 earnings preview: Wedbush continues to see AAPL as ‘top pick'

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.