Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 44.8839
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2986413210000.0
  • FreeCF/Share 6.5683
  • PFCF 30.3232
  • PE 30.8145
  • Debt/Assets 0.2964
  • DivYield 0.0051
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025
Resumed AAPL China Renaissance -- Buy -- $241 April 22, 2025

News

Major China-listed Apple suppliers including Luxshare, Goertek fall after Trump's tariff threats
AAPL
Published: May 25, 2025 by: Reuters
Sentiment: Negative

Major China-listed Apple suppliers including Luxshare , Goertek and Lens Tech opened sharply lower on Monday after U.S. President Donald Trump threatened tariffs on imported iPhones.

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image for news Major China-listed Apple suppliers including Luxshare, Goertek fall after Trump's tariff threats
Warren Buffett-led Berkshire Hathaway Has 21% of Its $276 Billion Portfolio in 1 Stock That's Up 644% in 9 Years
AAPL
Published: May 25, 2025 by: The Motley Fool
Sentiment: Neutral

In the past 60 years, Berkshire Hathaway has compounded shareholder capital at an unbelievable 19.9% annualized rate. Thanks to Warren Buffett's direction of the conglomerate, he has become an investing legend whose moves are watched very closely by the average investor out there.

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image for news Warren Buffett-led Berkshire Hathaway Has 21% of Its $276 Billion Portfolio in 1 Stock That's Up 644% in 9 Years
26.4% of Warren Buffett's $258 Billion Portfolio Is Invested in 2 Leading Artificial Intelligence Stocks
AAPL, AMZN
Published: May 25, 2025 by: The Motley Fool
Sentiment: Positive

Four times every year, we get a fantastic opportunity to take a peek inside top investor Warren Buffett's portfolio to see which stocks he's recently bought or sold. At the same time, we can examine which stocks have been around for a while and could be considered key positions for the billionaire.

Read More
image for news 26.4% of Warren Buffett's $258 Billion Portfolio Is Invested in 2 Leading Artificial Intelligence Stocks
Tim Cook's Bad Year Keeps Getting Worse
AAPL
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Trump, judges, regulators, lawmakers and even an old Apple all-star threaten the company.

Read More
image for news Tim Cook's Bad Year Keeps Getting Worse
Jim Cramer talks Pres. Trumps tariff threat aimed at Apple
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

'Mad Money' host Jim Cramer looks back on this week's decisions out of the White House and how they have been impacting markets.

Read More
image for news Jim Cramer talks Pres. Trumps tariff threat aimed at Apple
Final Trade: AAPL, NVO, TLT, X
AAPL, NVO, TLT, X
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.

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image for news Final Trade: AAPL, NVO, TLT, X
Moving Apple iPhone production to the U.S. is a 'fairy tale', says Wedbush's Dan Ives
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

Dan Ives, Wedbush, joins 'Fast Money' to talk President Trump's tariff threat toward Apple.

Read More
image for news Moving Apple iPhone production to the U.S. is a 'fairy tale', says Wedbush's Dan Ives
'Fast Money' traders talk Apple's eight-day losing streak
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

The 'Fast Money' traders talk Apple's 8-day losing streak.

Read More
image for news 'Fast Money' traders talk Apple's eight-day losing streak
Apple's Ecosystem Is Eating Hardware
AAPL
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative

Apple's Services revenue hit $26.6B in Q2-FY25, up 12% YoY, with a 75.7% gross margin, driving profit expansion. Over one billion paid subscriptions support recurring revenue growth, reducing reliance on slowing iPhone sales and hardware cycles. iPhone revenue grew just 2% YoY, while wearables declined 5%, reflecting hardware saturation and competitive pressure, especially in China.

Read More
image for news Apple's Ecosystem Is Eating Hardware
Apple Under Fire: The 25% Tariff Threat That Could Break The Stock
AAPL
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. faces a potential 25% tariff on iPhones made outside the U.S., directly threatened by President Trump. The company's shift to India and Vietnam was meant to reduce China risk, but it's now clashing with U.S. political pressure. Building iPhones in the U.S. is economically unviable in the short term, and absorbing tariffs or raising prices would severely hurt margins or demand.

Read More
image for news Apple Under Fire: The 25% Tariff Threat That Could Break The Stock
Trump: Apple should be able to make an economically competitive iPhone in the U.S.
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Eamon Javers reports on the latest conversations from inside the Oval Office.

Read More
image for news Trump: Apple should be able to make an economically competitive iPhone in the U.S.
Sold out of our entire Apple position as tariffs are no-win scenario, says Clockwise's James Cakmak
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

Daniel Newman, The Futurum Group CEO, and James Cakmak, Clockwise Capital CIO, join 'Power Lunch' to discuss Trump's tariff threats on Apple, if the market reaction is overdone and much more.

Read More
image for news Sold out of our entire Apple position as tariffs are no-win scenario, says Clockwise's James Cakmak
Dagen McDowell advises Apple's Tim Cook to ‘play better ball' with Trump amid threat
AAPL
Published: May 23, 2025 by: Fox Business
Sentiment: Negative

'The Big Money Show' panel discusses President Donald Trump's tariff threat directed at Apple and European Union trade talks.

Read More
image for news Dagen McDowell advises Apple's Tim Cook to ‘play better ball' with Trump amid threat
The Investment Committee weigh in on whether Apple shares are bruised or broken
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

The Investment Committee debate what to do with Apple stock after President Trump threatens the company with a 25% tariff if they don't make iPhones in America. CNBC's Steve Kovach joins ‘Halftime Report' with the latest.

Read More
image for news The Investment Committee weigh in on whether Apple shares are bruised or broken
Matrix's David Katz: Can't 'MAGA' by destroying America's greatest company, Apple
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

David Katz, Matrix Asset Advisors chief investment officer, joins 'The Exchange' to discuss Apple as the company's shares dip on tariff threat.

Read More
image for news Matrix's David Katz: Can't 'MAGA' by destroying America's greatest company, Apple
Top Stock Movers Now: Apple, Deckers Outdoor, Intuit, and More
AAPL, DECK, INTU
Published: May 23, 2025 by: Investopedia
Sentiment: Negative

U.S. equities slumped at midday after President Donald Trump threatened tariffs on Apple (AAPL) iPhones and European Union (EU) products. The Nasdaq slipped 1%, and the Dow Jones Industrial Average and S&P 500 were down as well.

Read More
image for news Top Stock Movers Now: Apple, Deckers Outdoor, Intuit, and More
U.S. Stock Futures Plunge on Trump Tariff Concerns
AAPL
Published: May 23, 2025 by: Zacks Investment Research
Sentiment: Negative

U.S. Stock Futures Plunge on Trump Tariff Concerns.

Read More
image for news U.S. Stock Futures Plunge on Trump Tariff Concerns
Trump Threatens to Raise Tariffs on Apple and European Union
AAPL
Published: May 23, 2025 by: PYMNTS
Sentiment: Negative

President Donald Trump threatened to raise tariffs on Apple and the European Union in Friday (May 23) posts on Truth Social.

Read More
image for news Trump Threatens to Raise Tariffs on Apple and European Union
Tariff Trade: AAPL & TSLA Example Options Strategies
AAPL, TSLA
Published: May 23, 2025 by: Schwab Network
Sentiment: Neutral

As investors react to the latest tariff headlines coming out of the White House, Kevin Hincks looks at example options trades in Apple (AAPL) and Tesla (TSLA). For Apple, Kevin demonstrates a short put vertical strategy with a neutral-to-bullish tilt.

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image for news Tariff Trade: AAPL & TSLA Example Options Strategies
Apple is still a good play long-term, despite tariff threats, says T. Rowe Price's Tony Wang
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

T. Rowe Price's Tony Wang and Big Technology's Alex Kantrowitz, join 'Money Movers' to discuss Apple shares being under pressure on Trump threatening to impose more tariffs.

Read More
image for news Apple is still a good play long-term, despite tariff threats, says T. Rowe Price's Tony Wang
Magnificent 7 check-in: Nvidia earnings expectations, Trump takes aim at Apple
AAPL, NVDA
Published: May 23, 2025 by: Yahoo Finance
Sentiment: Negative

While also threatening 50% tariffs against the European Union, President Trump also hinted that he could hit Apple with a 25% tariff if it doesn't begin manufacturing iPhones within the US. Laffer Tengler Investments CEO and CIO Nancy Tengler weighs in on these headlines and her outlook on investing in Apple and Nvidia ahead of the chipmaker's earnings release.

Read More
image for news Magnificent 7 check-in: Nvidia earnings expectations, Trump takes aim at Apple
Trump to Apple: Build iPhones in the US or Face 25% Tariffs
AAPL
Published: May 23, 2025 by: CNET
Sentiment: Negative

The president is putting pressure on the world's biggest tech company to move manufacturing stateside.

Read More
image for news Trump to Apple: Build iPhones in the US or Face 25% Tariffs
Apple Stock Slides as Trump Floats 25% iPhone Tariff
AAPL
Published: May 23, 2025 by: Schaeffers Research
Sentiment: Negative

Apple Inc (NASDAQ:AAPL) stock is down 2.3% to trade at $196.80 at last glance, after President Donald Trump threatened to slap 25% tariffs on iPhones made outside of the U.S. Trump also noted he wants the tech behemoth to produce the devices nationally, which would raise prices substantially.

Read More
image for news Apple Stock Slides as Trump Floats 25% iPhone Tariff
President Trump threatens EU, Apple tariff
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Eamon Javers joins 'Squawk on the Street' to discuss details about President Trump's social media post threatening tariffs on the European Union and Apple, following stalled trade talks.

Read More
image for news President Trump threatens EU, Apple tariff
Donald Trump Threatens New Tariffs On Apple And The European Union
AAPL
Published: May 23, 2025 by: Deadline
Sentiment: Negative

Markets fell this morning following President Donald Trump's new threat to impose tariffs, this time a 50% duty on goods from the European Union and 25% on Apple.

Read More
image for news Donald Trump Threatens New Tariffs On Apple And The European Union
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
AAPL
Published: May 23, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 23, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

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image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative

9:52am: Tariff tweets shake markets—again Wall Street woke up to a rough start Friday morning, with major indexes tumbling as renewed trade tensions and inflation concerns rattled investor confidence. The Dow sank 380 points, or 0.9%, while the S&P 500 slid 1.1%.

Read More
image for news Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
AAPL, TSLA
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

J.D. Durkin dives deeper into President Trump's threat of tariffs on Apple (AAPL). The president wants more U.S. production, though J.D.

Read More
image for news AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

“I have long ago informed Tim Cook of Apple that I expected their iPhones that will be sold in the [U.S.] will be manufactured and built in the [U.S.], not India, or anyplace else,” Trump wrote, adding, “If that is not the case, a tariff of at least 25% must be paid by Apple to the U.S.”

Read More
image for news Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
Apple could launch AI-powered smart glasses in 2026
AAPL
Published: May 23, 2025 by: TechCrunch
Sentiment: Positive

Apple is reportedly looking to release a pair of smart glasses by the end of next year in a bid to compete with Meta's AI-powered glasses, the Ray-Ban Meta.

Read More
image for news Apple could launch AI-powered smart glasses in 2026

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.