Apple Inc. (AAPL)

Google Will Save Apple

Apple Inc. (NASDAQ: AAPL) is losing its top artificial intelligence (AI) engineers at a frightening rate.

Options Corner: AAPL Example Trade

Apple (AAPL) is expected to reveal its iPhone 17 today at the company's "Awe Dropping" event. Before the festivities begin, Rick Ducat looks at the chart to provide current technical levels to watch.

Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event

CNBC's Steve Kovach reports on news regarding Apple.

Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee

Samik Chatterjee, JPMorgan, joins 'The Exchange' to discuss Apple's upcoming technology event, how to think about the company's upgrade cycle and much more.

Apple: Get Ready For A Narrative Change

Apple Inc.'s recent earnings beat, strong iPhone and Mac sales, and services growth justify its premium valuation and support my continued 'Buy' rating. AI-driven Siri upgrades and the upcoming iPhone 17 launch are key catalysts that could drive further upside and positive earnings revisions. The Google search deal court win secures a major revenue stream, reducing regulatory risk and supporting the bullish thesis.

Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?

Apple appears to have lost more AI talent, fueling worries about its progress with the emerging technology. Wall Street doesn't expect its iPhone 17 launch this week to change that, and some think any enthusiasm for the event could mean a chance to sell the stock.

How to watch Apple announce the iPhone 17

Apple is hosting its “Awe dropping” hardware event tomorrow at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods.

Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event

Two authors claim Apple violated their copyright protections while developing its AI, Apple Intelligence.

Apple September event preview: What we know about new iPhones

Analysts expect new phones, upgrades, and more.

AMZN, AAPL and GOOG Forecast – Major Stocks Look Upwards in Premarket

The three major stocks in this analysis all look as if they are trying to continue to go higher overall, but at this point, the overall market looks the same, adding more “fuel to the fire” as it were.

Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple

President Donald Trump threatened to launch a trade investigation to "nullify" Europe's fines against Google and other U.S. tech firms.

‘Technology is the new plumbing' in senior housing — which is a huge opportunity for Apple, Netflix and Peloton

Consumer expectations, technology adoption and market competition are shifting as aging adults get more tech-savvy and demand connectivity with family and friends

Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact

Jobs data is softening, making a September Fed rate cut highly likely, but inflation remains stubbornly high, creating tension for markets. Gold and silver are surging as investors seek inflation hedges, while most equities struggle and stock picking becomes more important.

Apple's Sept. 9 Event to Feature Next-Generation iPhone and Apple Watch

When Apple holds its product launch event on Tuesday (Sept. 9), most of the changes it unveils will reportedly involve hardware rather than software.

Is Apple Stock a Buy Before Its Sept. 9 “Awe-Dropping” Event?

Apple Stock: It's Still A Solid Buy Following Court Ruling

Apple Inc.'s Q3 results exceeded expectations, with revenue up 9.6% and strong profit growth, demonstrating resilient brand loyalty and operational excellence. Services segment growth is accelerating, now nearly 30% of revenue, providing recurring income and higher margins, positioning Apple for long-term stability. Upcoming iPhone 17 launch, $600B U.S. investment, and AI partnerships are key catalysts for future growth and ecosystem lock-in.

Should You Bet on Apple-Heavy ETFs Now?

Apple gains momentum as iPhone 17 Air launch nears and a Google court ruling secures billions in annual payments.

Tech lobbying's explosive growth

CNBC's Kristina Partsinevelos joins 'Money Movers' to discuss tech's rising power in Washington, D.C.

Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?

AAPL's Sept. 9 event may unveil a slimmer iPhone Air, Watch and AirPod models, plus iOS 26 with Apple Intelligence upgrades.

Apple Reportedly Planning AI-Enhanced Siri With Search Tool in 2026

Google's Gemini model might be the engine behind an enhanced Siri next year.

This Big Bank Sees “AI Bubble” Risk. 2 AI Stocks That Could Be Spared

The “AI bubble” fears are starting to grow as markets head into a September to be startled by.

Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to AI-powered user experiences beyond traditional search. AI shifts like zero-click searches suggest user habits are changing. Apple's ecosystem, in contrast, is stuck with a conception of online Search from more than 20 years ago.

Apple reportedly plans to launch an AI tool, gold could near $5,000 according to Goldman Sachs

Morning Brief: Market Sunrise anchor Ramzan Karmali breaks down the latest international market news for September 4, 2025. According to Bloomberg, Apple is planning to launch an artificial intelligence web search tool for Siri next year.

Analyst upgrades Apple stock rating

Apple (NASDAQ: AAPL) climbed 3.8% on Wednesday, September 2, in what was one of its strongest sessions in weeks.

AAPL, AMZN and GOOG Forecast – US Tech Leaders Mixed in Premarket Trading

The three major US tech stocks in this analysis are moving in different directions, but all look as if they are bullish over the longer-term.

Apple gets ‘monster win' as DOJ ruling preserves Google search deal: analysts

Apple Inc (NASDAQ:AAPL, ETR:APC) has scored a major victory as a federal court decision cleared the way for its lucrative search partnership with Google to continue, according to Wedbush analysts. The firm called the outcome “a big win for Apple and Google” after Judge Amit Mehta ruled that Google will not be barred from paying distribution partners for preloading or placing Google Search, Chrome, or its generative AI products.

Banking giant turns bullish on Apple after Google's court ruling

Apple's (NASDAQ: AAPL stock outlook has received a boost as Wall Street weighed the impact of regulatory developments surrounding Google and their potential implications for the broader tech sector.

Portfolio Positioning For An Uncertain Market With Next Gen Investors

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.

Apple's Vision Pro Gaining Traction in Some Niches of Business

Too pricey for most consumers, the $3,500 mixed-reality headset may have found a calling in narrow and deep business applications such as helping train pilots or designing kitchens.

Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway

As Apple prepares to unveil the iPhone 17, some analysts expect the company to raise prices even after all CEO Tim Cook has done to avoid the worst of tariffs. Consumer products including apparel, footwear, coffee and game consoles are seeing price increases driven by tariffs costs.