Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

The Top 3 Most Popular U.S. Stocks Among Experienced Dividend Investors
AAPL, MSFT, V
Published: May 15, 2025 by: Seeking Alpha
Sentiment: Positive

Microsoft delivers both income and innovation. It dominates key markets like cloud computing and enterprise software, while consistently raising its dividend. While Microsoft remains structurally strong, it faces mounting pressure from AI competition, saturation in mature segments like Windows and Office, and the challenge of integrating major acquisitions like Activision. Apple has transformed itself from a hardware company into a cash flow machine built around an ecosystem of products and services.

Read More
image for news The Top 3 Most Popular U.S. Stocks Among Experienced Dividend Investors
3 Stocks Hiking Dividends Worth Buying
AAPL, PAYX, PH
Published: May 15, 2025 by: 24/7 Wall Street
Sentiment: Positive

24/7 Wall St.

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image for news 3 Stocks Hiking Dividends Worth Buying
Trump says he told Apple to stop making iPhones in India: ‘Had a little problem with Tim Cook'
AAPL
Published: May 15, 2025 by: New York Post
Sentiment: Negative

Trump added that, following their discussion, “Apple will be upping their production in the United States.”

Read More
image for news Trump says he told Apple to stop making iPhones in India: ‘Had a little problem with Tim Cook'
Foxconn gets nod for $435M project to make more of Apple chips in India, eventually
AAPL, HNHPF
Published: May 14, 2025 by: TechCrunch
Sentiment: Positive

Foxconn, a key manufacturer for Apple, has received an approval from India's cabinet to build a new 37 billion Indian rupees ($435 million) semiconductor plant in a joint venture with the country's IT giant HCL Group. The deal is the latest move to reduce Apple's reliance on China and produce more components in India.

Read More
image for news Foxconn gets nod for $435M project to make more of Apple chips in India, eventually
Apple & Nike Bounce on China Tariff News: A Closer Look
AAPL, NKE
Published: May 14, 2025 by: Zacks Investment Research
Sentiment: Negative

In a big de-escalation of recent trade tensions, the US and China have recently agreed to a 90-day truce that significantly lowers tariffs on hundreds of billions of dollars in goods. Apple and Nike shares found much-needed relief on the news.

Read More
image for news Apple & Nike Bounce on China Tariff News: A Closer Look
The Big 3: AAPL, CVX, EWG
AAPL, CVX, EWG
Published: May 14, 2025 by: Schwab Network
Sentiment: Neutral

Don Kaufman with @Theotrade is bullish on Chevron (CVX), noting the company's current risk/reward factors as favorable. However, his bearish side emerges with Apple (AAPL) and the iShares MSCI Germany ETF (EWG).

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image for news The Big 3: AAPL, CVX, EWG
Loop Capital expects slimmer iPhone Air to be released this fall
AAPL
Published: May 14, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'Money Movers' the latest details on Apple's new releases expected this fall, how discounted models are being sold overseas, and more.

Read More
image for news Loop Capital expects slimmer iPhone Air to be released this fall
Smart Trackers Strategic Business Report 2024-2025 & 2030, Competitive Analysis of Apple, Chipolo doo, Cube Tracker, Jiobit, Kaltio, Lil Tracker, Pebblebee, Rope Innovation, Samsung, Shenzhen Coban
AAPL
Published: May 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

Understand the significant growth trajectory of the Consumer Products End-Use segment, which is expected to reach US$952.2 Million by 2030 with a CAGR of a 8.9%. The Pets End-Use segment is also set to grow at 7.6% CAGR over the analysis period. Gain insights into the U.S. market, valued at $276.6 Million in 2024, and China, forecasted to grow at an impressive 11.5% CAGR to reach $338.5 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific. Understand the significant growth trajectory of the Consumer Products End-Use segment, which is expected to reach …

Read More
image for news Smart Trackers Strategic Business Report 2024-2025 & 2030, Competitive Analysis of Apple, Chipolo doo, Cube Tracker, Jiobit, Kaltio, Lil Tracker, Pebblebee, Rope Innovation, Samsung, Shenzhen Coban
Apple Moves Into the Brain Implant Business
AAPL
Published: May 14, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) has begun to test brain implants for people with disabilities.

Read More
image for news Apple Moves Into the Brain Implant Business
Apple raising prices on iPhone makes sense, analyst says
AAPL
Published: May 13, 2025 by: Yahoo Finance
Sentiment: Positive

Apple (AAPL) stock jumped after the US and China agreed to temporarily ease tariffs. Maxim Group managing director and senior consumer internet analyst Tom Forte explains why Apple may still raise iPhone prices this fall despite the relief from the temporary trade agreement.

Read More
image for news Apple raising prices on iPhone makes sense, analyst says
JPMorgan Sees Manageable Impact For Apple If App Store Appeal Fails
AAPL
Published: May 13, 2025 by: Benzinga
Sentiment: Neutral

JPMorgan analyst Samik Chatterjee maintained an Overweight rating on Apple Inc AAPL on Monday.

Read More
image for news JPMorgan Sees Manageable Impact For Apple If App Store Appeal Fails
Why Apple (AAPL) International Revenue Trends Deserve Your Attention
AAPL
Published: May 13, 2025 by: Zacks Investment Research
Sentiment: Neutral

Explore Apple's (AAPL) international revenue trends and how these numbers impact Wall Street's forecasts and what's ahead for the stock.

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image for news Why Apple (AAPL) International Revenue Trends Deserve Your Attention
Nevis Brands launches Major shots in Illinois, rolls out Happy Apple across the Carolinas
AAPL, NEVIF
Published: May 13, 2025 by: Proactive Investors
Sentiment: Positive

Nevis Brands (CSE:NEVI, OTCQB:NEVIF) has announced the launch of its Major shots in Illinois and that it has grown distribution for its Happy Apple hemp-derived THC line in the southeastern United States. In Illinois, Nevis has received full state approvals for its products and packaging and completed its first production run.

Read More
image for news Nevis Brands launches Major shots in Illinois, rolls out Happy Apple across the Carolinas
These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
AAPL, AXP, BAC, KO
Published: May 13, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett capped a legendary career recently when he announced that he would be stepping down as CEO of Berkshire Hathaway at the end of the year. The multibillionaire and all-time investing great spent six decades leading the holding company to success, which grew into one of the world's largest companies.

Read More
image for news These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
AAPL
Published: May 13, 2025 by: Barrons
Sentiment: Neutral

Apple is planning to launch its own thinner iPhone this fall according to The Wall Street Journal but Samsung has already unveiled its ultra-slim model.

Read More
image for news Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
AAPL, AXP, BAC, KO
Published: May 13, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett capped a legendary career recently when he announced that he would be stepping down as CEO of Berkshire Hathaway at the end of the year. The multibillionaire and all-time investing great spent six decades leading the holding company to success, which grew into one of the world's largest companies.

Read More
image for news These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
AAPL
Published: May 13, 2025 by: Barrons
Sentiment: Neutral

Apple is planning to launch its own thinner iPhone this fall according to The Wall Street Journal but Samsung has already unveiled its ultra-slim model.

Read More
image for news Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
Trump Says He Thinks Apple Will Increase US Investment
AAPL
Published: May 12, 2025 by: Bloomberg Technology
Sentiment: Positive

President Trump says he spoke with Apple CEO Tim Cook following the tariff rollback with China. Bloomberg's Dana Wollman discusses how Apple is grappling with trade and challenges in the lead-up to big product launches in 2027.

Read More
image for news Trump Says He Thinks Apple Will Increase US Investment
Apple considering iPhone price hikes this fall: report
AAPL
Published: May 12, 2025 by: Fox Business
Sentiment: Neutral

Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.

Read More
image for news Apple considering iPhone price hikes this fall: report
2025 will be a tricky year for Apple, but it's setup well for 2026, says D.A. Davidson's Gil Luria
AAPL
Published: May 12, 2025 by: CNBC Television
Sentiment: Neutral

Gil Luria, D.A. Davidson analyst, joins 'Money Movers' to discuss Apple shares rallying on U.S.-China trade agreement.

Read More
image for news 2025 will be a tricky year for Apple, but it's setup well for 2026, says D.A. Davidson's Gil Luria
Top Stock Movers Now: Apple, NRG Energy, Newmont, and More
AAPL, NEM, NRG
Published: May 12, 2025 by: Investopedia
Sentiment: Positive

U.S. equities soared at midday after the U.S. and China agreed to slash their tariffs for 90 days. The Nasdaq jumped about 3.5%, while the Dow Jones Industrial Average and S&P 500 were up more than 2%.

Read More
image for news Top Stock Movers Now: Apple, NRG Energy, Newmont, and More
Apple Mulls iPhone Price Hikes But Wants to Avoid Blaming Tariffs, Report Says
AAPL
Published: May 12, 2025 by: Investopedia
Sentiment: Negative

Apple (AAPL) is reportedly considering raising prices on its next generation of iPhones expected to be released this fall—but without pinning higher costs on tariffs.

Read More
image for news Apple Mulls iPhone Price Hikes But Wants to Avoid Blaming Tariffs, Report Says
Trump says he talked to Apple CEO Tim Cook after China tariff rollback
AAPL
Published: May 12, 2025 by: CNBC
Sentiment: Positive

President Donald Trump said he talked to Apple CEO Tim Cook on Monday, after the U.S. and China came to an agreement to suspend most tariffs for 90 days. "I spoke to Tim Cook this morning, and he's going to, I think, even up his his numbers," Trump said.

Read More
image for news Trump says he talked to Apple CEO Tim Cook after China tariff rollback
Apple considering price increases but avoids blaming tariffs: report
AAPL
Published: May 12, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) is considering raising the prices of its fall iPhone lineup along with the release of new features and design changes, according to a Wall Street Journal (WSJ) report citing people familiar with the matter. The company did not attribute the price hikes to US tariffs on China, which are estimated to have cost Apple an estimated $900 million in additional expenses for the current quarter alone.

Read More
image for news Apple considering price increases but avoids blaming tariffs: report
Apple Reportedly Mulling Price Hike for Fall iPhone Releases
AAPL
Published: May 12, 2025 by: PYMNTS
Sentiment: Neutral

Apple is reportedly considering price increases for its next iPhone models. However, the tech giant is committed to avoiding the appearance of blaming that price hike on U.S. tariffs on products from China, where most iPhones are made, The Wall Street Journal (WSJ) reported Monday (May 12), citing sources familiar with the matter.

Read More
image for news Apple Reportedly Mulling Price Hike for Fall iPhone Releases
Tariffs or No, Apple May Raise iPhone Prices This Year
AAPL
Published: May 12, 2025 by: CNET
Sentiment: Neutral

The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.

Read More
image for news Tariffs or No, Apple May Raise iPhone Prices This Year
Your New iPhone May Get More Expensive. Apple Won't Blame China Tariffs.
AAPL
Published: May 12, 2025 by: Barrons
Sentiment: Negative

After retailer Amazon was blasted by the White House for potentially citing the tariffs as part of the price on goods purchased by U.S. consumers, Apple is determined to avoid a similar fate.

Read More
image for news Your New iPhone May Get More Expensive. Apple Won't Blame China Tariffs.
Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
AAPL
Published: May 12, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / May 12, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Apple reportedly plans to hike prices of upcoming iPhones
AAPL
Published: May 12, 2025 by: TechCrunch
Sentiment: Positive

Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it seem as if the hikes are connected to the U.S.' tariffs on imports from China, The Wall Street Journal reported, citing anonymous sources.

Read More
image for news Apple reportedly plans to hike prices of upcoming iPhones
Apple considers raising iPhone prices, WSJ reports
AAPL
Published: May 12, 2025 by: Reuters
Sentiment: Neutral

Apple is planning to increase prices of its fall iPhone lineup, a step it is seeking to couple with new features and design changes, the Wall Street Journal reported on Monday, citing people familiar with the matter.

Read More
image for news Apple considers raising iPhone prices, WSJ reports

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.