Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 50.9139
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3337605931212.9995
  • FreeCF/Share 6.4541
  • PFCF 34.7002
  • PE 33.7597
  • Debt/Assets 0.3068
  • DivYield 0.0045
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025
Reiterated AAPL BofA Securities -- Buy $240 $250 Aug. 7, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025

News

Dassault Systèmes Reveals the Next Dimension of Product Design and Manufacturing with Apple Vision Pro
AAPL
Published: February 25, 2025 by: Business Wire
Sentiment: Neutral

VELIZY-VILLACOUBLAY, France--(BUSINESS WIRE)-- #3DEXPERIENCE--Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in Virtual Twin Experience, today announced that 3D UNIV+RSES powered by the 3DEXPERIENCE platform will leverage the power of spatial computing to provide a new dimension to virtual twins, with the new “3DLive” visionOS app, available this summer. To make this vision a reality, Dassault Systèmes has partnered with Apple to integrate Apple Vision Pro into the next generation 3.

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image for news Dassault Systèmes Reveals the Next Dimension of Product Design and Manufacturing with Apple Vision Pro
Apple wins DEI vote, investors side with management amid legal uncertainty
AAPL
Published: February 25, 2025 by: Invezz
Sentiment: Positive

In a significant show of support, Apple shareholders voted down an outside investor proposal challenging the company's diversity, equity, and inclusion (DEI) policies at an annual meeting on Tuesday. This decision marks a major win for the tech giant as opposition against such initiatives gains momentum across the United States.

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image for news Apple wins DEI vote, investors side with management amid legal uncertainty
Apple shareholders reject outside proposal to end DEI programs
AAPL
Published: February 25, 2025 by: CNBC
Sentiment: Neutral

Apple shareholders rejected a request to abolish its Inclusion & Diversity program at the company's annual shareholder meeting on Tuesday. Despite opposing the measure, Apple CEO Tim Cook did warn that the legal landscape around diversity issues may force Apple to make changes.

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image for news Apple shareholders reject outside proposal to end DEI programs
Apple investors reject proposal against DEI policies
AAPL
Published: February 25, 2025 by: Reuters
Sentiment: Positive

Apple shareholders rejected a proposal against its diversity, equity and inclusion policies at an investor meeting on Tuesday, a major victory for the tech giant amid growing backlash against such initiatives in the United States.

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image for news Apple investors reject proposal against DEI policies
Apple shareholders reject 'unnecessary' anti-DEI proposal
AAPL
Published: February 25, 2025 by: Business Insider
Sentiment: Positive

Apple shareholders reject proposal to end diversity, equity, and inclusion efforts. Its board advised against the proposal, citing business strategy management concerns.

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image for news Apple shareholders reject 'unnecessary' anti-DEI proposal
Indonesia agrees to terms with Apple to lift iPhone sales ban: Source
AAPL
Published: February 25, 2025 by: TechXplore
Sentiment: Positive

The Indonesian government has agreed to terms with Apple to lift a ban on sales of the iPhone 16 model, a government source familiar with the matter told AFP on Tuesday, ending months of negotiations between Jakarta and the tech giant.

Read More
image for news Indonesia agrees to terms with Apple to lift iPhone sales ban: Source
Apple shareholders to consider scrapping diversity programs amid backlash
AAPL
Published: February 25, 2025 by: TechXplore
Sentiment: Neutral

Apple shareholders on Tuesday are expected to reject an attempt to pressure the technology trendsetter into scrapping its corporate programs designed to diversify its workforce.

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image for news Apple shareholders to consider scrapping diversity programs amid backlash
Indonesia, Apple agree on terms to lift iPhone 16 ban, Bloomberg News reports
AAPL
Published: February 25, 2025 by: Reuters
Sentiment: Positive

Indonesia and Apple have agreed on terms to lift the country's ban on iPhone 16s, Bloomberg News reported on Tuesday, citing people familiar with the matter.

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image for news Indonesia, Apple agree on terms to lift iPhone 16 ban, Bloomberg News reports
Apple and the Trump admin., Palantir stock slips: Market Domination
AAPL, PLTR
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Neutral

Market Domination hosts Julie Hyman and Josh Lipton dive into all things markets as Monday's trading session comes to a close. ProShares Global Investment Strategist Simeon Hyman explains why investors should consider investing in cheaper quality stocks.

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image for news Apple and the Trump admin., Palantir stock slips: Market Domination
How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%
AAPL, BLK, PBR, RIO, SCHD
Published: February 24, 2025 by: Seeking Alpha
Sentiment: Positive

How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%

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image for news How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%
Apple announces $500B investment in the US
AAPL
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Positive

Apple (AAPL) and its CEO, Tim Cook, announced plans to invest $500 billion in US operations over the next four years, which President Trump could leverage in his dealings with other chief executives. Christoff & Co. CEO Niki Christoff joins Market Domination hosts Julie Hyman and Josh Lipton to discuss how Apple's latest developments could factor into the Trump administration's strategy.

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image for news Apple announces $500B investment in the US
Apple exec Phil Schiller testifies that he raised concerns over App Store commissions on web-based sales
AAPL
Published: February 24, 2025 by: TechCrunch
Sentiment: Negative

Apple Fellow Phil Schiller, the executive in charge of leading the App Store, testified in court on Monday that he had originally raised concerns about the 27% commission the iPhone maker planned to charge app developers on any purchases made outside the App Store. In addition to being a potential compliance risk, he suggested that the fee would create an “antagonistic relationship” between Apple and developers and seemed to require Apple to have audit rights to check whether or not they owed Apple money for the transactions that took place outside the App Store.

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image for news Apple exec Phil Schiller testifies that he raised concerns over App Store commissions on web-based sales
Bull Market Intact: Why Friday's Plunge was Likely Overdone
AAPL, BABA, GOOGL, MSFT, NVDA
Published: February 24, 2025 by: Zacks Investment Research
Sentiment: Negative

After stocks plunged Friday and the Nasdaq gave up its year-to-date gains, investors may wonder whether or not the US equity bull market remains intact. Stock Strategist Andrew Rocco provides some timely clues.

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image for news Bull Market Intact: Why Friday's Plunge was Likely Overdone
Apple to Add 20,000 US Jobs, Plans to Spend $500B
AAPL
Published: February 24, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple says it will hire 20,000 new workers and produce AI servers in the US as it seeks relief from US President Donald Trump's tariffs on goods imported from China. Bloomberg Intelligence Analyst Anurag Rana joins Caroline Hyde and Jackie Davalos on "Bloomberg Technology.

Read More
image for news Apple to Add 20,000 US Jobs, Plans to Spend $500B
Apple to invest $500 billion to play role in powering Apple Intelligence
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple to invest $500 billion to play role in powering Apple Intelligence
Apple's $500B investment, Nvidia earnings lookahead: Morning Brief
AAPL, NVDA
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Positive

Morning Brief anchors Seana Smith and Brad Smith dive into the top market-moving headlines in the first hour of Monday's trading session. Apple (AAPL) is in focus as the tech giant has reportedly committed $500 billion to US AI infrastructure over the next four years.

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image for news Apple's $500B investment, Nvidia earnings lookahead: Morning Brief
Warren Buffett Decides to Throw Apple (AAPL) a Bone This Time
AAPL
Published: February 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

[00:00:04] Doug McIntyre: So Berkshire Hathaway released through the SEC it's holdings, which it has to do.

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image for news Warren Buffett Decides to Throw Apple (AAPL) a Bone This Time
Apple pledges $500B toward US economy, will add 20K jobs as Trump tariffs loom
AAPL
Published: February 24, 2025 by: New York Post
Sentiment: Neutral

Apple said Monday it would “spend and invest” $500 billion toward the US economy – a move that comes as the Tim Cook-led tech giant looks to dodge the impact of President Trump's trade tariffs.

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image for news Apple pledges $500B toward US economy, will add 20K jobs as Trump tariffs loom
Apple's plan to invest $500 billion in th U.S.
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa joins 'Squawk on the Street' to report on Apple's planned U.S. AI server factory plans.

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image for news Apple's plan to invest $500 billion in th U.S.
Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL
Published: February 24, 2025 by: PYMNTS
Sentiment: Positive

Apple plans to invest more than $500 billion in the U.S. in the next four years. Calling it its “largest-ever spend commitment,” the tech giant on Monday (Feb. 24) announced that this plan will involve hiring 20,000 workers, and opening a manufacturing facility in Houston to make servers to support Apple Intelligence, the company's artificial intelligence (AI) system.

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image for news Apple Adding 20K US Jobs in ‘Largest-Ever Spend Commitment'
AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
AAPL
Published: February 24, 2025 by: Schwab Network
Sentiment: Positive

Substantial investment totals into the A.I. space headline early Monday movers: Apple (AAPL) and Alibaba (BABA).

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image for news AAPL to Invest $500B in U.S. & BABA Pours $52B into A.I.
Apple to Hire 20,000 in US, Invest $500 Billion
AAPL
Published: February 24, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple says it will hire 20,000 new workers and produce AI servers in the United States. Plans also include spending $500 billion domestically over the next four years as it seeks relief from President Donald Trump's tariffs on good imported from China.

Read More
image for news Apple to Hire 20,000 in US, Invest $500 Billion
Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
AAPL
Published: February 24, 2025 by: Forbes
Sentiment: Positive

Apple on Monday announced the company will invest more than $500 billion in the U.S. over the next four years, including plans to build a new factory and hire 20,000 people in the country, just days after the iPhone maker's CEO Tim Cook met with President Donald Trump.

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image for news Apple Promises $500 Billion U.S. Investment And 20,000 Jobs
Forget Stargate. Apple now has its own $500 billion investment plan.
AAPL
Published: February 24, 2025 by: Market Watch
Sentiment: Positive

Apple is matching the amount of the Stargate AI joint venture — and building goodwill with the new administration in a familiar approach.

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image for news Forget Stargate. Apple now has its own $500 billion investment plan.
Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
AAPL
Published: February 24, 2025 by: CNBC Television
Sentiment: Positive

Axios co-founder Mike Allen joins 'Squawk Box' to discuss news of Apple's plans to build an AI server factory in Texas by 2026 with Foxconn, Elon Musk's productivity purge, and more.

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image for news Axios' Mike Allen on Apple's Texas factory: Massive commitment to bring manufacturing back to U.S.
Apple plans to add 20,000 US jobs over the next 4 years
AAPL
Published: February 24, 2025 by: Business Insider
Sentiment: Positive

Apple has said it plans to hire about 20,000 people over the next four years as part of a $500 billion US investment commitment. The package will cover initiatives focusing on AI, skills development, and manufacturing, the tech giant said Monday.

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image for news Apple plans to add 20,000 US jobs over the next 4 years
Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
AAPL, PLTR, WMT
Published: February 21, 2025 by: Schwab Network
Sentiment: Negative

Mass selling action on Friday plunged markets into the red on a shortened holiday week, with the RUT now in negative territory for 2025. Palantir (PLTR) shed a piece of its gargantuan rally as the Trump administration eyes defense budget cuts.

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image for news Stock Market This Week: PLTR Plunges, WMT Sells, AAPL Gains
Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
AAPL
Published: February 21, 2025 by: Skynews
Sentiment: Negative

Apple's decision to withdraw its most secure cloud storage service from the UK is just the latest turning point in a battle that has been rumbling on between US tech companies and successive British governments for some time.

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image for news Apple dilutes security for UK cloud users rather than renege on its privacy commitments to all
Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
AAPL
Published: February 21, 2025 by: Benzinga
Sentiment: Positive

Warren Buffett will unveil the newest Berkshire Hathaway Inc BRK BRK shareholder letter Saturday, after once again beating the S&P 500 in 2024.

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image for news Warren Buffett's Annual Shareholder Letter Arrives Saturday: Could Investors Get Updates On Apple, Succession, New Investments?
Trump: Tim Cook will invest billions in America to avoid tariffs
AAPL
Published: February 21, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Megan Cassella, joins 'Power Lunch' to discuss Trump's conversation with Apple CEO Tim Cook.

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image for news Trump: Tim Cook will invest billions in America to avoid tariffs

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.