Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Bull Case "Back on the Table" for Apple, Microsoft, and Palantir Following Trade Truce, Says Dan Ives
AAPL, MSFT, PLTR
Published: May 18, 2025 by: The Motley Fool
Sentiment: Neutral

Things were looking extremely difficult for technology companies just a few weeks ago. President Donald Trump announced tariffs on imports from countries around the world -- and an especially high tariff of 145% on imports from China.

Read More
image for news Bull Case "Back on the Table" for Apple, Microsoft, and Palantir Following Trade Truce, Says Dan Ives
Trump's $10 Trillion Dollar Floodgates Are Going To Dump Money On These Stocks
AAPL, NVDA, ORCL, TSM
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Neutral

President Trump's talk of $10 trillion in investment commitments to the U.S. is staggering By Independence Day, expected enactment of tax cuts (15% effective tax on U.S.

Read More
image for news Trump's $10 Trillion Dollar Floodgates Are Going To Dump Money On These Stocks
The Mag 7 Can Lead This Rebound, Buy Apple and Alphabet Stock, Says Pro
AAPL, GOOG
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven stocks have done more of their fair share of the heavy lifting amid the latest rebound from the Trump tariff sell-off worsened by the infamous Liberation Day, which effectively saw Trump add salt into the wounds of a market already feeling the sting of prior tariff threats.

Read More
image for news The Mag 7 Can Lead This Rebound, Buy Apple and Alphabet Stock, Says Pro
U.S. lawmakers have concerns about Apple-Alibaba deal
AAPL, BABA
Published: May 18, 2025 by: TechCrunch
Sentiment: Negative

The Trump administration and congressional officials are scrutinizing a deal between Apple and Alibaba that would bring Alibaba-powered AI features to iPhones sold in China, according to The New York Times.

Read More
image for news U.S. lawmakers have concerns about Apple-Alibaba deal
Apple Is Threatening to Challenge Alphabet's Empire: Is the Stock a Buy?
AAPL
Published: May 17, 2025 by: The Motley Fool
Sentiment: Negative

Apple (AAPL -0.07%) has faced a wave of headwinds this year, including the prospects of higher costs, thanks to President Trump's tariff policies. The iPhone maker does significant manufacturing abroad, especially in China, the current administration's favorite tariff target.

Read More
image for news Apple Is Threatening to Challenge Alphabet's Empire: Is the Stock a Buy?
The Best Warren Buffett Stocks to Buy With $500 Right Now
AAPL, AXP, BRK-A, BRK-B
Published: May 17, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett is one of the best investors the world has ever seen. From 1965 through 2024, a $100 investment in Berkshire Hathaway would have turned into $5.5 million.

Read More
image for news The Best Warren Buffett Stocks to Buy With $500 Right Now
Epic Games asks judge to force Apple to approve Fortnite
AAPL
Published: May 17, 2025 by: TechCrunch
Sentiment: Neutral

Epic Games is escalating its efforts to pressure Apple to allow its game Fortnite into its App Store, with a new court filing asking Judge Yvonne Gonzalez Rogers to require that Apple “accept any compliant version of Fortnite onto the U.S. storefront of the App Store.”

Read More
image for news Epic Games asks judge to force Apple to approve Fortnite
Why Making iPhones in the US Is a ‘Non-Starter,' Wedbush Says, as Trump Pressures Apple
AAPL
Published: May 16, 2025 by: Investopedia
Sentiment: Negative

President Trump wants Apple (AAPL) to make iPhones in the U.S. Wall Street analysts say that's not likely to happen.

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image for news Why Making iPhones in the US Is a ‘Non-Starter,' Wedbush Says, as Trump Pressures Apple
Apple Stock: President Trump Had A Point In Qatar Meeting
AAPL
Published: May 16, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. is a stock I own, but one I have not added to on the downturn due to their meager growth rates. Trump continued to push for Apple reshoring while in meetings with CEO Tim Cook in Qatar. Apple has one of the lowest spend as a percentage of revenue on R&D for the MAG7.

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image for news Apple Stock: President Trump Had A Point In Qatar Meeting
Apple Pay services resolved after outage, company says
AAPL
Published: May 16, 2025 by: CNBC
Sentiment: Neutral

Apple users experienced problems with a range of the company's payment features on Friday. The company's Wallet and Apple Pay features were the last to be resolved, according to the company's support site.

Read More
image for news Apple Pay services resolved after outage, company says
Epic Games' 'Fortnite' Offline on iOS as Firm Says Apple Blocked Game's Return
AAPL
Published: May 16, 2025 by: Investopedia
Sentiment: Neutral

Epic Games' popular video game "Fortnite" is unavailable on iOS devices around the globe after the company said Apple (AAPL) blocked its submission to return to the App Store in the U.S., and Epic Games Store internationally.

Read More
image for news Epic Games' 'Fortnite' Offline on iOS as Firm Says Apple Blocked Game's Return
Stock Buyback Bonanza: 3 Companies Scooping Up Shares
AAPL, AIT, ANET
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Though stock buybacks are criticized by some, they make great sense for mature companies with little growth left to squeeze.

Read More
image for news Stock Buyback Bonanza: 3 Companies Scooping Up Shares
Apple blocked ‘Fortnite' App Store return, Epic Games says
AAPL
Published: May 16, 2025 by: New York Post
Sentiment: Neutral

“Fortnite” maker Epic Games said Friday that Apple has blocked its latest attempt to bring back the popular video game in the US version of its App Store.

Read More
image for news Apple blocked ‘Fortnite' App Store return, Epic Games says
AAPL iPhone Manufacturing Questions, Trade Example
AAPL
Published: May 16, 2025 by: Schwab Network
Sentiment: Neutral

Marley Kayden joins Morning Trade Live to discuss the latest headlines impacting Apple (AAPL). From President Trump's social media posts about Tim Cook to reports that India is building out its iPhone manufacturing capabilities, shares of Apple have largely flattened out after Monday's pop.

Read More
image for news AAPL iPhone Manufacturing Questions, Trade Example
Apple: Hall of fame moment for Cook following India pivot
AAPL
Published: May 16, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) may be grappling with tariff uncertainty and a sluggish AI rollout, but investors should not lose sight of its long-term strengths. That is the message from Wedbush, which reiterated its “outperform” rating and $270 price target, citing growing confidence in Apple's ability to manage geopolitical risks while preserving margin and scale.

Read More
image for news Apple: Hall of fame moment for Cook following India pivot
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Epic Games says Apple is blocking Fortnite from the US and EU App Stores
AAPL
Published: May 16, 2025 by: TechCrunch
Sentiment: Negative

Epic Games claims that Apple is blocking its Fortnite app from the U.S. and E.U. App Stores.

Read More
image for news Epic Games says Apple is blocking Fortnite from the US and EU App Stores
AAPL, AMZN and NFLX Forecast – Major Stocks Look to Rally
AAPL, AMZN, NFLX
Published: May 16, 2025 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look as if there are plenty of buyers premarket, signaling that perhaps we are ready to continue higher on Friday.

Read More
image for news AAPL, AMZN and NFLX Forecast – Major Stocks Look to Rally
How Apple, Consumer Tech Companies Got Ahead Of The Trump Tariffs
AAPL
Published: May 16, 2025 by: Investors Business Daily
Sentiment: Negative

The Trump tariffs may have surprised the general public but makers of consumer electronics and computer hardware had prepared for them.

Read More
image for news How Apple, Consumer Tech Companies Got Ahead Of The Trump Tariffs
Epic Games' ‘Fortnite' Claims Apple Blocked Submission, Now Unavailable on iOS
AAPL
Published: May 16, 2025 by: WSJ
Sentiment: Negative

Popular video game, Fortnite, claims Apple is preventing its availability on iOS.

Read More
image for news Epic Games' ‘Fortnite' Claims Apple Blocked Submission, Now Unavailable on iOS
Fortnite is now offline on iOS worldwide as Apple blocks game, Epic Games says
AAPL
Published: May 16, 2025 by: CNBC
Sentiment: Negative

Fortnite is now unavailable on iOS globally, Epic Games said Friday, after Apple blocked a bid to reinstate the popular game on the App Store in the U.S.

Read More
image for news Fortnite is now offline on iOS worldwide as Apple blocks game, Epic Games says
Apple blocks Fortnite game in US, EU stores, Epic Games says
AAPL
Published: May 16, 2025 by: Reuters
Sentiment: Negative

Epic Games said on Friday that Apple has blocked its "Fortnite" video game on its store in the European Union and the iPhone maker's U.S. app store.

Read More
image for news Apple blocks Fortnite game in US, EU stores, Epic Games says
Apple's tariff hopping plan angers U.S. President Trump
AAPL
Published: May 15, 2025 by: CNBC International TV
Sentiment: Negative

Trump unhappy with Apple's plan in India

Read More
image for news Apple's tariff hopping plan angers U.S. President Trump
‘I don't want you building in India': Trump warns Apple to boost US production
AAPL
Published: May 15, 2025 by: Proactive Investors
Sentiment: Negative

US President Donald Trump took aim at Apple CEO Tim Cook during a May 15 state visit to Qatar, blasting the company's plans to extend its Indian production of iPhones for the US market as it pivots from China. The remarks followed Apple CEO Tim Cook's comments earlier this month that the company would import Indian-manufactured iPhones to meet US demand as it shifts production away from China to avoid heightened tariffs.

Read More
image for news ‘I don't want you building in India': Trump warns Apple to boost US production
Trump Asks Apple to Trade India iPhone Production for US
AAPL
Published: May 15, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman discusses why President Donald Trump says he'd like Apple to stop moving iPhone production to India, and what he'd like to see instead. Gurman joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology”.

Read More
image for news Trump Asks Apple to Trade India iPhone Production for US
Trump isn't happy with how Apple plans to escape China tariffs
AAPL
Published: May 15, 2025 by: Market Watch
Sentiment: Negative

Apple Inc. is moving more of its production out of China — but President Donald Trump doesn't seem to like the way the company is approaching that.

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image for news Trump isn't happy with how Apple plans to escape China tariffs
Trump Tells Apple Not to Boost iPhone Production in India
AAPL
Published: May 15, 2025 by: Investopedia
Sentiment: Positive

President Donald Trump on Thursday said he told Apple (AAPL) to stop expanding iPhone production in India, and pushed the company to move more of its operations to the U.S. as it shifts away from manufacturing in China.

Read More
image for news Trump Tells Apple Not to Boost iPhone Production in India
Trump pushes Apple to move iPhone production to the U.S.
AAPL
Published: May 15, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Money Movers' to discuss President Trump's relationship with Apple CEO Tim Cook, how feasible it could be for Apple to manufacture its products in the U.S., and more.

Read More
image for news Trump pushes Apple to move iPhone production to the U.S.
Trump urges Apple to prioritise US manufacturing over India
AAPL
Published: May 15, 2025 by: Invezz
Sentiment: Positive

US President Donald Trump has urged Apple to build more of its products within the United States rather than expanding production in India. His remarks come shortly after Apple reaffirmed its commitment to invest $500 billion in the US economy—a pledge originally announced in February.

Read More
image for news Trump urges Apple to prioritise US manufacturing over India
3 Reasons US Equities May Be Short-Term Overheated
AAPL, AVGO, MSFT, NVDA
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Negative

Rapidly shifting sentiment, extreme overbought conditions, and key resistance levels suggest that investors should proceed with a fair degree of caution in the short-term.

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image for news 3 Reasons US Equities May Be Short-Term Overheated

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.