Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple Brings Back 'Fortnite' to US App Store After 5 Years
AAPL
Published: May 21, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) returned Epic Games' "Fortnite" to its U.S. App Store on Tuesday, five years after it removed the popular video game from iPhones and iPads in the country.

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image for news Apple Brings Back 'Fortnite' to US App Store After 5 Years
Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
AAPL
Published: May 21, 2025 by: TechXplore
Sentiment: Positive

The popular video game Fortnite has returned to the iPhone app store in the U.S., ending a prolonged exile that was triggered by a legal showdown over the lucrative fees that Apple had been collecting for years through a payment system that it has been forced to change.

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image for news Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
Fortnite Returns to Apple's App Store After Scoring a Legal Victory
AAPL
Published: May 21, 2025 by: NYTimes
Sentiment: Positive

Apple kicked the popular game out of the App Store nearly five years ago, prompting a court battle that was partially resolved on Tuesday.

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image for news Fortnite Returns to Apple's App Store After Scoring a Legal Victory
58% of Warren Buffett's $287 Billion Portfolio at Berkshire Hathaway Is Invested in Just 4 Unstoppable Stocks
AAPL, AXP, BAC, BRK-A, BRK-B, KO
Published: May 21, 2025 by: The Motley Fool
Sentiment: Positive

For decades, no money manager has commanded the attention of Wall Street professionals and everyday investors quite like Berkshire Hathaway's (BRK.A -0.67%) (BRK.B -0.81%) Warren Buffett.

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image for news 58% of Warren Buffett's $287 Billion Portfolio at Berkshire Hathaway Is Invested in Just 4 Unstoppable Stocks
Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
AAPL
Published: May 20, 2025 by: CNBC
Sentiment: Neutral

Apple approved the Epic Games title Fortnite on Tuesday. The move immediately returns the first-person shooter game to the App Store for iPhones and iPads in the U.S., five years after its removal.

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image for news Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
Report: Apple to Let Third-Party Developers Use Its AI Models
AAPL
Published: May 20, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly plans to introduce tools that will let third-party developers write software using the large language models that power Apple Intelligence.

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image for news Report: Apple to Let Third-Party Developers Use Its AI Models
Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
AAPL
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Negative

AAPL continues to offer new services that revolve around iPhone, driving growth. Stiff competition in China, tariffs and a stretched valuation are concerns.

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image for news Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
Here's How the Magnificent 7 Have Done So Far This Earnings Season
AAPL, AMZN, GOOG, GOOGL, MAGS, META, MSFT, NVDA, TSLA
Published: May 20, 2025 by: 24/7 Wall Street
Sentiment: Positive

No matter which investor bucket you may find yourself in, there's a good chance that your portfolio has at least some exposure to various so-called “Magnificent 7” companies.

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image for news Here's How the Magnificent 7 Have Done So Far This Earnings Season
Did Apple sleep through the AI revolution?
AAPL
Published: May 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Could AI do to Apple what the iPhone did to Nokia? On this episode of the Big Take podcast, we go inside the company's struggles to keep up with this latest tech.

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image for news Did Apple sleep through the AI revolution?
Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
AAPL, GOOG, GOOGL, META
Published: May 20, 2025 by: CNBC
Sentiment: Positive

Xreal launched Project Aura, so-called extended reality glasses that run Google's XR operating system. Xreal's launch is significant as Google tries to become a major operating system for virtual and augmented reality smart glasses and headsets.

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image for news Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
Apple or America? The iPhone Maker Now Has a Better Credit Rating Than the U.S.
AAPL
Published: May 20, 2025 by: Barrons
Sentiment: Positive

Moody's still has a perfect Aaa rating on Apple's bonds. Yields for long-term Apple debt are higher than the 10-Year Treasury as well.

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image for news Apple or America? The iPhone Maker Now Has a Better Credit Rating Than the U.S.
Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
AAPL
Published: May 20, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

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image for news Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
Apple to open its AI models to developers, Bloomberg News reports
AAPL
Published: May 20, 2025 by: Reuters
Sentiment: Positive

Apple is preparing to allow third-party developers to write software using its artificial intelligence models, in a push to boost the creation of new applications, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.

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image for news Apple to open its AI models to developers, Bloomberg News reports
Apple reportedly plans to let developers build on top of its AI
AAPL
Published: May 20, 2025 by: TechCrunch
Sentiment: Positive

Apple plans to release a new set of AI products and frameworks at its Worldwide Developers Conference (WWDC) this June, including tools that'll let third-party developers create software using Apple AI models, per a Bloomberg report.

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image for news Apple reportedly plans to let developers build on top of its AI
Apple will hold WWDC from June 9
AAPL
Published: May 20, 2025 by: TechCrunch
Sentiment: Neutral

Apple sent invites for its developer-focused event, Worldwide Developers Conference (WWDC), which will be held from June 9 to June 13 with an “On the horizon” tagline.

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image for news Apple will hold WWDC from June 9
Moody's U.S. Debt Downgrade: Stocks Poised To Benefit
AAL, AAPL, CCL, CUK, F, GM, GOOG, GOOGL, JNJ, KVUE, MSFT, UAL
Published: May 19, 2025 by: Seeking Alpha
Sentiment: Positive

Corporations play a vital and often benevolent role in capitalist societies, supporting economic growth and innovation with more conservative balance sheets than their governments. Microsoft, Apple and Johnson & Johnson hold Moody's highest credit rating of Aaa, reflecting exceptional financial strength and stability. Alphabet and Berkshire Hathaway are rated Aa2 by Moody's, indicating very high credit quality, just below the top tier.

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image for news Moody's U.S. Debt Downgrade: Stocks Poised To Benefit
Apple Struggles to Crack AI
AAPL
Published: May 19, 2025 by: Bloomberg Technology
Sentiment: Negative

Apple is struggling to keep up with rivals in artificial intelligence. Bloomberg's Mark Gurman explains how the iPhone maker fell so far behind.

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image for news Apple Struggles to Crack AI
US judge orders Apple to reappear in court to explain refusal to comply with antitrust ruling
AAPL
Published: May 19, 2025 by: New York Post
Sentiment: Negative

Apple is facing mounting legal trouble after a federal judge issued an order demanding the company explain its refusal to comply with a court injunction stemming from its high-profile antitrust dispute with Epic Games.

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image for news US judge orders Apple to reappear in court to explain refusal to comply with antitrust ruling
Mag 7 Mixed Picture: AMZN & AAPL Battle Tariffs, Bumpy Road for TSLA
AAPL, AMZN, TSLA
Published: May 19, 2025 by: Schwab Network
Sentiment: Neutral

Jim Worden says he and his firm "really, really like" Nvidia (NVDA) and notes Broadcom (AVGO) as a rising competitor in the A.I. hardware space.

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image for news Mag 7 Mixed Picture: AMZN & AAPL Battle Tariffs, Bumpy Road for TSLA
Apple vs. HP: Which PC Maker Stock is a Better Buy Right Now?
AAPL, HPQ
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple AAPL and HP HPQ are well-known personal computer (PC) makers in a market that is expected to see year-over-year shipment growth of 2.1% in 2025, per IDC. Global PC shipment is expected to witness a CAGR of 0.4% between 2025 and 2029 to hit 422.6 million in 2029.

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image for news Apple vs. HP: Which PC Maker Stock is a Better Buy Right Now?
Apple faces U.S. backlash over Alibaba China AI deal
AAPL, BABA
Published: May 19, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Deirdre Bosa joins 'Money Movers' with the latest details on U.S. scrutiny of Apple's relationship with Alibaba.

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image for news Apple faces U.S. backlash over Alibaba China AI deal
Why MiLi MiTag Duo Is the Best Tracker: MiTag vs. Tile, Chipolo, Pebblebee, and Apple AirTag
AAPL
Published: May 19, 2025 by: GlobeNewsWire
Sentiment: Neutral

Shenzhen, China, May 19, 2025 (GLOBE NEWSWIRE) -- The Bluetooth tracker market has exploded since Apple shook things up with AirTag in 2021, yet every major brand still forces shoppers to pick a side: iPhone or Android. MiLi's new MiTag Duo ends that dilemma. It is the first Bluetooth tracker that carries official certification from both Apple and Google in a single piece of hardware. With one tap you add it to Find My on iOS, or factory reset and pair it to Find My Device on Android. Switch phones, keep the same tag—no costly repurchase, no orphaned trackers.

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image for news Why MiLi MiTag Duo Is the Best Tracker: MiTag vs. Tile, Chipolo, Pebblebee, and Apple AirTag
Nasdaq 100: Tesla, Apple, Palantir Slide After US Credit Downgrade Sparks Selloff
AAPL, PLTR, TSLA
Published: May 19, 2025 by: FXEmpire
Sentiment: Negative

Nasdaq 100 drops as Moody's US credit downgrade lifts yields; tech stocks like Tesla, Apple, and Palantir lead losses in a cautious stock market.

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image for news Nasdaq 100: Tesla, Apple, Palantir Slide After US Credit Downgrade Sparks Selloff
The 3 Best Warren Buffett Picks of All Time (And the 3 Worst)
AAPL, AXP, KO
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral

As Berkshire Hathaway (NYSE:BRK-B) CEO Warren Buffett steps to the side to make way for a new chief executive at the investing conglomerate, investors of all stripes will certainly be lining up to learn whatever lessons can be learned from his six decades leading one of the world's most respected and renowned companies.

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image for news The 3 Best Warren Buffett Picks of All Time (And the 3 Worst)
Apple Stock Faces Major Legal Risks. Here's How Bad It Could Get, Says Analyst.
AAPL
Published: May 19, 2025 by: Barrons
Sentiment: Negative

Evercore's Amit Daryanani says Apple faces a threat to around 20% of its earnings if two legal threats turn out badly.

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image for news Apple Stock Faces Major Legal Risks. Here's How Bad It Could Get, Says Analyst.
Russian court fines Apple for violating 'LGBT propaganda' law
AAPL
Published: May 19, 2025 by: Reuters
Sentiment: Neutral

A Russian court has fined U.S. tech giant Apple 7.5 million roubles ($93,500) for three separate breaches of Russian rules on what Moscow calls LGBT propaganda, the Moscow courts' press office said on Monday.

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image for news Russian court fines Apple for violating 'LGBT propaganda' law
Apple and Alibaba shares Fall after US officials reportedly question AI partnership
AAPL, BABA
Published: May 19, 2025 by: Proactive Investors
Sentiment: Negative

Shares in Apple Inc (NASDAQ:AAPL, ETR:APC) and Alibaba Group (NYSE:BABA) dropped on Monday after reports that a potential artificial intelligence partnership between the two companies is facing scrutiny from US officials. Alibaba fell 3.4% in Hong Kong trading, while Apple lost 1.4% in premarket trading, following a report by the New York Times that the White House and members of the House Select Committee on China have raised concerns about a deal that would bring Alibaba's AI tools to iPhones sold in China.

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image for news Apple and Alibaba shares Fall after US officials reportedly question AI partnership
Saying Goodbye to An Era: The 3 Stocks Buffett Will Be Best Known For
AAPL, AXP, BRK-A, BRK-B, KO
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral

For long-term investors, Berkshire Hathaway (NYSE:BRK-B) has been one of the truly rare unicorns that's been worth holding onto for the very, very long-term.

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image for news Saying Goodbye to An Era: The 3 Stocks Buffett Will Be Best Known For
Big Tech's great flattening is happening because it's out of options
AAPL, AMZN, GOOG, GOOGL, META
Published: May 19, 2025 by: Business Insider
Sentiment: Negative

This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.

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image for news Big Tech's great flattening is happening because it's out of options
Magnificent 7 Stocks Shift Toward Stability and Selective Growth
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: May 19, 2025 by: MarketBeat
Sentiment: Neutral

Financial markets often operate in cycles of hype and hesitation. At times, investor sentiment pushes a handful of stocks into the spotlight, only for uncertainty or macroeconomic shifts to temper expectations.

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image for news Magnificent 7 Stocks Shift Toward Stability and Selective Growth

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.