Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
AAPL
Published: May 23, 2025 by: Market Watch
Sentiment: Negative

President Donald Trump said Apple must pay a 25% tariff if it doesn't rely on domestic production of iPhones for the U.S. market

Read More
image for news Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
AAPL
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Read More
image for news Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

Apple shares led tech losses, falling 4%, while benchmark Treasury yields slipped as investors sought safer assets.

Read More
image for news Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
AAPL
Published: May 23, 2025 by: FXEmpire
Sentiment: Negative

Dow drops 600 points as President Trump targets Apple and EU with tariffs, reigniting trade fears and pressuring tech stocks and bond yields today.

Read More
image for news Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
AAPL
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative

President Trump has threatened Apple with a 25% tariff if it continues to manufacture iPhones abroad.

Read More
image for news Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

This is a developing story.

Read More
image for news Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

President Donald Trump warned Apple that the company could face a 25% tariff if it does not shift iPhone manufacturing to the United States.

Read More
image for news Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
Trump threatens EU with 50% tariffs - as Apple faces 25%
AAPL
Published: May 23, 2025 by: Skynews
Sentiment: Negative

Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were "going nowhere".

Read More
image for news Trump threatens EU with 50% tariffs - as Apple faces 25%
Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
AAPL
Published: May 23, 2025 by: Barrons
Sentiment: Negative

Apple shares were dropping on Friday after President Donald Trump threatened a 25% tariff on its iPhones sold in the U.S. unless they are made stateside.

Read More
image for news Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Negative

Shares of Apple were under pressure on Friday after Trump's post on Truth Social.

Read More
image for news Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
Apple raises trade-in prices for iPhones in China to spur demand in key market
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Positive

Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device. The move signals Apple's desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.

Read More
image for news Apple raises trade-in prices for iPhones in China to spur demand in key market
Apple offers additional trade-in discounts for new iPhones in China
AAPL
Published: May 23, 2025 by: Reuters
Sentiment: Positive

Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.

Read More
image for news Apple offers additional trade-in discounts for new iPhones in China
Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
AAPL
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.

Read More
image for news Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
AAPL
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.

Read More
image for news APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
AAPL
Published: May 22, 2025 by: Benzinga
Sentiment: Positive

Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.

Read More
image for news Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Kraken Tokenizes Apple, Nvidia, Tesla Shares
AAPL, NVDA, TSLA
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive

Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.

Read More
image for news Kraken Tokenizes Apple, Nvidia, Tesla Shares
Apple's Biggest Risk Isn't Competition--It's The Consumer
AAPL
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.

Read More
image for news Apple's Biggest Risk Isn't Competition--It's The Consumer
Apple will ultimately get AI right, says Maxim Group's Tom Forte
AAPL
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive

Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.

Read More
image for news Apple will ultimately get AI right, says Maxim Group's Tom Forte
When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
AAPL
Published: May 22, 2025 by: CNBC
Sentiment: Positive

Emory Healthcare on Thursday announced its Emory Hillandale Hospital will be the first U.S. hospital powered by Apple products. The products will integrate with crucial software from Epic Systems, the leading electronic health record vendor in the nation.

Read More
image for news When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
AAPL
Published: May 22, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 22, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
AAPL
Published: May 22, 2025 by: TechXplore
Sentiment: Neutral

Apple users are starting to get ways out of the iPhone maker's so-called "walled garden."

Read More
image for news One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
AAPL, AMZN, NFLX
Published: May 22, 2025 by: FXEmpire
Sentiment: Positive

The premarket on Thursday has been a bit quiet, which is actually a positive sign, as the market continues to see money flowing into it. However, there are some issues in the bond market, but this will only offer value in these three companies if we fall from here.

Read More
image for news AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
China's Xiaomi claims new phone chip rivals Apple at a cheaper price
AAPL, XIACF, XIACY
Published: May 22, 2025 by: CNBC
Sentiment: Positive

Chinese smartphone company Xiaomi on Thursday claimed its new Xring O1 chip beat Apple's version on a few metrics. The new chip will be part of Xiaomi's new 15S Pro phone, priced below the Apple iPhone 16 Pro in China.

Read More
image for news China's Xiaomi claims new phone chip rivals Apple at a cheaper price
2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
AAPL, INTC
Published: May 22, 2025 by: The Motley Fool
Sentiment: Negative

No one knows where President Trump's trade war will go next.

Read More
image for news 2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
Markets Slide on Bond Option; Q1 Earnings After the Close
AAPL
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Negative

The prospect of adding trillions to the national deficit has rattled bond markets, while three major Q1 beats came in the late session.

Read More
image for news Markets Slide on Bond Option; Q1 Earnings After the Close
Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: May 21, 2025 by: Schwab Network
Sentiment: Positive

Ed Siddell believes now is the time for investors to participate in the markets. He sees financials gaining traction once Congress approves the tax bill currently being debated in D.C.

Read More
image for news Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
Why Fortnite is finally back on Apple iOS
AAPL
Published: May 21, 2025 by: The Street
Sentiment: Positive

It was removed from the U.S. App Store in 2020. Transcript: In an epic about-face by Apple, Fortnite will be returning to the U.S. App Store for the first time in five years.

Read More
image for news Why Fortnite is finally back on Apple iOS
Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
AAPL, VST
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive

A few red-hot stocks have recently unveiled higher dividend payouts, including a highly popular Mag 7 member.

Read More
image for news Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
Fortnite returns to U.S. App store after 5-year removal
AAPL
Published: May 21, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Money Movers' to discuss Apple approving the Epic Games title Fortnite on Tuesday.

Read More
image for news Fortnite returns to U.S. App store after 5-year removal
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation
AAPL
Published: May 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 21, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.