Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
Published: May 23, 2025 by: Market Watch
Sentiment: Negative
President Donald Trump said Apple must pay a 25% tariff if it doesn't rely on domestic production of iPhones for the U.S. market
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Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
Published: May 23, 2025 by: WSJ
Sentiment: Negative
Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
Published: May 23, 2025 by: New York Post
Sentiment: Negative
Apple shares led tech losses, falling 4%, while benchmark Treasury yields slipped as investors sought safer assets.
Read More
Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
Published: May 23, 2025 by: FXEmpire
Sentiment: Negative
Dow drops 600 points as President Trump targets Apple and EU with tariffs, reigniting trade fears and pressuring tech stocks and bond yields today.
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Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative
President Trump has threatened Apple with a 25% tariff if it continues to manufacture iPhones abroad.
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Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
Published: May 23, 2025 by: Forbes
Sentiment: Negative
This is a developing story.
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Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
Published: May 23, 2025 by: New York Post
Sentiment: Negative
President Donald Trump warned Apple that the company could face a 25% tariff if it does not shift iPhone manufacturing to the United States.
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Trump threatens EU with 50% tariffs - as Apple faces 25%
Published: May 23, 2025 by: Skynews
Sentiment: Negative
Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were "going nowhere".
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Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
Published: May 23, 2025 by: Barrons
Sentiment: Negative
Apple shares were dropping on Friday after President Donald Trump threatened a 25% tariff on its iPhones sold in the U.S. unless they are made stateside.
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Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
Published: May 23, 2025 by: CNBC
Sentiment: Negative
Shares of Apple were under pressure on Friday after Trump's post on Truth Social.
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Apple raises trade-in prices for iPhones in China to spur demand in key market
Published: May 23, 2025 by: CNBC
Sentiment: Positive
Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device. The move signals Apple's desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.
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Apple offers additional trade-in discounts for new iPhones in China
Published: May 23, 2025 by: Reuters
Sentiment: Positive
Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.
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Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.
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APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.
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Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Published: May 22, 2025 by: Benzinga
Sentiment: Positive
Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.
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Kraken Tokenizes Apple, Nvidia, Tesla Shares
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive
Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.
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Apple's Biggest Risk Isn't Competition--It's The Consumer
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.
Read More
Apple will ultimately get AI right, says Maxim Group's Tom Forte
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive
Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.
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When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
Published: May 22, 2025 by: CNBC
Sentiment: Positive
Emory Healthcare on Thursday announced its Emory Hillandale Hospital will be the first U.S. hospital powered by Apple products. The products will integrate with crucial software from Epic Systems, the leading electronic health record vendor in the nation.
Read More
Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
Published: May 22, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 22, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
Published: May 22, 2025 by: TechXplore
Sentiment: Neutral
Apple users are starting to get ways out of the iPhone maker's so-called "walled garden."
Read More
AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
Published: May 22, 2025 by: FXEmpire
Sentiment: Positive
The premarket on Thursday has been a bit quiet, which is actually a positive sign, as the market continues to see money flowing into it. However, there are some issues in the bond market, but this will only offer value in these three companies if we fall from here.
Read More
China's Xiaomi claims new phone chip rivals Apple at a cheaper price
Published: May 22, 2025 by: CNBC
Sentiment: Positive
Chinese smartphone company Xiaomi on Thursday claimed its new Xring O1 chip beat Apple's version on a few metrics. The new chip will be part of Xiaomi's new 15S Pro phone, priced below the Apple iPhone 16 Pro in China.
Read More
2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
Published: May 22, 2025 by: The Motley Fool
Sentiment: Negative
No one knows where President Trump's trade war will go next.
Read More
Markets Slide on Bond Option; Q1 Earnings After the Close
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Negative
The prospect of adding trillions to the national deficit has rattled bond markets, while three major Q1 beats came in the late session.
Read More
Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
Published: May 21, 2025 by: Schwab Network
Sentiment: Positive
Ed Siddell believes now is the time for investors to participate in the markets. He sees financials gaining traction once Congress approves the tax bill currently being debated in D.C.
Read More
Why Fortnite is finally back on Apple iOS
Published: May 21, 2025 by: The Street
Sentiment: Positive
It was removed from the U.S. App Store in 2020. Transcript: In an epic about-face by Apple, Fortnite will be returning to the U.S. App Store for the first time in five years.
Read More
Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive
A few red-hot stocks have recently unveiled higher dividend payouts, including a highly popular Mag 7 member.
Read More
Fortnite returns to U.S. App store after 5-year removal
Published: May 21, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins 'Money Movers' to discuss Apple approving the Epic Games title Fortnite on Tuesday.
Read More
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation
Published: May 21, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 21, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000