Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Moving Apple iPhone production to the U.S. is a 'fairy tale', says Wedbush's Dan Ives
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
Dan Ives, Wedbush, joins 'Fast Money' to talk President Trump's tariff threat toward Apple.
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'Fast Money' traders talk Apple's eight-day losing streak
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
The 'Fast Money' traders talk Apple's 8-day losing streak.
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Apple's Ecosystem Is Eating Hardware
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's Services revenue hit $26.6B in Q2-FY25, up 12% YoY, with a 75.7% gross margin, driving profit expansion. Over one billion paid subscriptions support recurring revenue growth, reducing reliance on slowing iPhone sales and hardware cycles. iPhone revenue grew just 2% YoY, while wearables declined 5%, reflecting hardware saturation and competitive pressure, especially in China.
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Apple Under Fire: The 25% Tariff Threat That Could Break The Stock
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc. faces a potential 25% tariff on iPhones made outside the U.S., directly threatened by President Trump. The company's shift to India and Vietnam was meant to reduce China risk, but it's now clashing with U.S. political pressure. Building iPhones in the U.S. is economically unviable in the short term, and absorbing tariffs or raising prices would severely hurt margins or demand.
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Trump: Apple should be able to make an economically competitive iPhone in the U.S.
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Eamon Javers reports on the latest conversations from inside the Oval Office.
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Sold out of our entire Apple position as tariffs are no-win scenario, says Clockwise's James Cakmak
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
Daniel Newman, The Futurum Group CEO, and James Cakmak, Clockwise Capital CIO, join 'Power Lunch' to discuss Trump's tariff threats on Apple, if the market reaction is overdone and much more.
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Dagen McDowell advises Apple's Tim Cook to ‘play better ball' with Trump amid threat
Published: May 23, 2025 by: Fox Business
Sentiment: Negative
'The Big Money Show' panel discusses President Donald Trump's tariff threat directed at Apple and European Union trade talks.
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The Investment Committee weigh in on whether Apple shares are bruised or broken
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
The Investment Committee debate what to do with Apple stock after President Trump threatens the company with a 25% tariff if they don't make iPhones in America. CNBC's Steve Kovach joins ‘Halftime Report' with the latest.
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Matrix's David Katz: Can't 'MAGA' by destroying America's greatest company, Apple
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
David Katz, Matrix Asset Advisors chief investment officer, joins 'The Exchange' to discuss Apple as the company's shares dip on tariff threat.
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Top Stock Movers Now: Apple, Deckers Outdoor, Intuit, and More
Published: May 23, 2025 by: Investopedia
Sentiment: Negative
U.S. equities slumped at midday after President Donald Trump threatened tariffs on Apple (AAPL) iPhones and European Union (EU) products. The Nasdaq slipped 1%, and the Dow Jones Industrial Average and S&P 500 were down as well.
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U.S. Stock Futures Plunge on Trump Tariff Concerns
Published: May 23, 2025 by: Zacks Investment Research
Sentiment: Negative
U.S. Stock Futures Plunge on Trump Tariff Concerns.
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Trump Threatens to Raise Tariffs on Apple and European Union
Published: May 23, 2025 by: PYMNTS
Sentiment: Negative
President Donald Trump threatened to raise tariffs on Apple and the European Union in Friday (May 23) posts on Truth Social.
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Tariff Trade: AAPL & TSLA Example Options Strategies
Published: May 23, 2025 by: Schwab Network
Sentiment: Neutral
As investors react to the latest tariff headlines coming out of the White House, Kevin Hincks looks at example options trades in Apple (AAPL) and Tesla (TSLA). For Apple, Kevin demonstrates a short put vertical strategy with a neutral-to-bullish tilt.
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Apple is still a good play long-term, despite tariff threats, says T. Rowe Price's Tony Wang
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral
T. Rowe Price's Tony Wang and Big Technology's Alex Kantrowitz, join 'Money Movers' to discuss Apple shares being under pressure on Trump threatening to impose more tariffs.
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Magnificent 7 check-in: Nvidia earnings expectations, Trump takes aim at Apple
Published: May 23, 2025 by: Yahoo Finance
Sentiment: Negative
While also threatening 50% tariffs against the European Union, President Trump also hinted that he could hit Apple with a 25% tariff if it doesn't begin manufacturing iPhones within the US. Laffer Tengler Investments CEO and CIO Nancy Tengler weighs in on these headlines and her outlook on investing in Apple and Nvidia ahead of the chipmaker's earnings release.
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Trump to Apple: Build iPhones in the US or Face 25% Tariffs
Published: May 23, 2025 by: CNET
Sentiment: Negative
The president is putting pressure on the world's biggest tech company to move manufacturing stateside.
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Apple Stock Slides as Trump Floats 25% iPhone Tariff
Published: May 23, 2025 by: Schaeffers Research
Sentiment: Negative
Apple Inc (NASDAQ:AAPL) stock is down 2.3% to trade at $196.80 at last glance, after President Donald Trump threatened to slap 25% tariffs on iPhones made outside of the U.S. Trump also noted he wants the tech behemoth to produce the devices nationally, which would raise prices substantially.
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President Trump threatens EU, Apple tariff
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Eamon Javers joins 'Squawk on the Street' to discuss details about President Trump's social media post threatening tariffs on the European Union and Apple, following stalled trade talks.
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Donald Trump Threatens New Tariffs On Apple And The European Union
Published: May 23, 2025 by: Deadline
Sentiment: Negative
Markets fell this morning following President Donald Trump's new threat to impose tariffs, this time a 50% duty on goods from the European Union and 25% on Apple.
Read More
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
Published: May 23, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 23, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative
9:52am: Tariff tweets shake markets—again Wall Street woke up to a rough start Friday morning, with major indexes tumbling as renewed trade tensions and inflation concerns rattled investor confidence. The Dow sank 380 points, or 0.9%, while the S&P 500 slid 1.1%.
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AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
J.D. Durkin dives deeper into President Trump's threat of tariffs on Apple (AAPL). The president wants more U.S. production, though J.D.
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Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
Published: May 23, 2025 by: Forbes
Sentiment: Negative
“I have long ago informed Tim Cook of Apple that I expected their iPhones that will be sold in the [U.S.] will be manufactured and built in the [U.S.], not India, or anyplace else,” Trump wrote, adding, “If that is not the case, a tariff of at least 25% must be paid by Apple to the U.S.”
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Apple could launch AI-powered smart glasses in 2026
Published: May 23, 2025 by: TechCrunch
Sentiment: Positive
Apple is reportedly looking to release a pair of smart glasses by the end of next year in a bid to compete with Meta's AI-powered glasses, the Ray-Ban Meta.
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Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
The tariff talk is back. President Trump threatened 50% tariffs against the E.U.
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Options Corner: AAPL Faces Tariff Turmoil
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
Apple (AAPL) takes a hit after President Trump threatened the company with 25% tariffs on any iPhone sold in the U.S. that are made overseas. Rick Ducat breaks down the chart and says the stock is poised to break below its previous lows and possibly retest its August lows.
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Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
Published: May 23, 2025 by: Fox Business
Sentiment: Negative
President Donald Trump is set to impose fresh tariffs on both Apple and the European Union, saying that the iPhone manufacturer and the trading bloc have not heeded to his previous demands.
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Trump threatens 25% tariffs on iPhones made outside the US
Published: May 23, 2025 by: TechCrunch
Sentiment: Negative
President Trump lashed out at Apple on Friday, threatening the company with a 25% tariff on iPhones unless it moves production to the U.S.
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Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) shares moved almost 4% lower before Friday's opening bell after US president Donald Trump threatened to impose a 25% tariff on Apple products unless iPhones sold in the United States are manufactured domestically rather than in countries like India or China. Apple has been shifting some of its iPhone manufacturing to India as part of its supply chain diversification in response to Trump's tariffs on China.
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Trump Escalates Tariff Threats, Targeting Europe and Apple
Published: May 23, 2025 by: NYTimes
Sentiment: Negative
The president threatened both Apple and the European Union with higher tariffs on social media Friday morning, saying that trade talks with the Europeans had stalled.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000