Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

How to watch Apple's WWDC 2025 keynote
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Neutral

Apple is hosting its 2025 Worldwide Developers Conference starting Monday, with the keynote scheduled for Monday at 10 a.m. PT / 1 p.m.

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image for news How to watch Apple's WWDC 2025 keynote
Apple has 2 problems: 1 is urgent & 1 is important
AAPL
Published: June 05, 2025 by: Yahoo Finance
Sentiment: Negative

Ahead of Apple's (AAPL) 2025 Worldwide Developers Conference kicking off this Monday, June 9, Needham analysts downgraded the iPhone maker from a Buy rating to Hold while removing its price target on the tech stock. Needham & Company senior media and internet analyst Laura Martin — the analyst behind the call — examines several of Apple's biggest problems as it faces pressures in China's consumer market and the team-up between OpenAI and former Apple designer Jony Ive.

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image for news Apple has 2 problems: 1 is urgent & 1 is important
Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Positive

Ahead of its Worldwide Developer Conference on June 9, Apple on Thursday offered a new update on its global App Store business, sharing that developers generated $1.3 trillion in billings and sales in 2024. The company stressed that 90% of those billings and sales did not involve paying Apple a commission.

Read More
image for news Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 05, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
AAPL, MSFT
Published: June 05, 2025 by: Market Watch
Sentiment: Negative

Apple hasn't spent enough on AI infrastructure and risks falling behind as rivals get more creative with their devices.

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image for news Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
Apple gives Tata India iPhone repair business as partnership expands, sources say
AAPL
Published: June 05, 2025 by: Reuters
Sentiment: Positive

Apple has brought in Tata Group to handle repairs for iPhones and MacBook devices in its fast-growing Indian market, signalling the Indian conglomerate's deepening role in the U.S. tech giant's supply chain, two people familiar with the matter said.

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image for news Apple gives Tata India iPhone repair business as partnership expands, sources say
Needham's Laura Martin breaks down downgrading Apple to hold
AAPL
Published: June 04, 2025 by: CNBC Television
Sentiment: Neutral

Laura Martin, Needham and Company senior internet and media analyst, joins 'The Exchange' to discuss Needham's downgrade of Apple to a hold.

Read More
image for news Needham's Laura Martin breaks down downgrading Apple to hold
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple's stock has been in a slump — and these analysts don't see an easy way out
AAPL
Published: June 04, 2025 by: Market Watch
Sentiment: Negative

Needham analysts say the stock looks pricey, while Apple faces growing threats from its tech rivals.

Read More
image for news Apple's stock has been in a slump — and these analysts don't see an easy way out
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
AAPL
Published: June 04, 2025 by: Invezz
Sentiment: Negative

Apple Inc. extended its slide in early trading on Wednesday, after investment firm Needham became the latest to downgrade the stock, citing intensifying concerns over the company's growth trajectory, position in the artificial intelligence race, and geopolitical headwinds. Shares of the iPhone maker fell 0.6% in premarket trading.

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image for news Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL
AAPL, MSFT
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

Companies with strong cash-generating abilities are great targets, as they have the ability to fuel growth, pay out dividends, and easily wipe out debt.

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image for news These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL
Top 50 High-Quality Dividend Stocks For June 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MA, MKTX
Published: June 03, 2025 by: Seeking Alpha
Sentiment: Positive

I track 50 high-quality dividend growth stocks to identify opportune investments, updating valuation ratings daily to focus on attractive opportunities. In this turbulent year, my investable universe outperformed SPY and SCHD year-to-date, with a gain of 2.08% compared to 0.56% and -3.36%. This month, 12 stocks had valuation rating changes; 5 were upgrades, including Ferrari, Pool Corporation and Accenture PLC, all with strong expected returns.

Read More
image for news Top 50 High-Quality Dividend Stocks For June 2025
Why It Makes Sense To Overweight Alphabet Over Apple
AAPL, GOOG, GOOGL
Published: June 03, 2025 by: Seeking Alpha
Sentiment: Positive

I'm rotating part of my Apple position into Alphabet, as Apple's growth has plateaued and its valuation remains high despite AI shortcomings. Alphabet offers superior risk-adjusted returns, driven by AI leadership, expanding search/advertising opportunities, and strong growth in YouTube, Cloud, and Waymo. Google's valuation is attractive, with discounted earnings and free cash flow yields, and its diversified business lines provide significant upside potential.

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image for news Why It Makes Sense To Overweight Alphabet Over Apple
Analyst sets date when Apple stock will hit $240
AAPL
Published: June 03, 2025 by: Finbold
Sentiment: Positive

Citi has reiterated its Buy rating for Apple (NASDAQ: AAPL), with the price target sitting at $240 for the next 12 months.

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image for news Analyst sets date when Apple stock will hit $240
Perplexity Samsung deal aims to rival OpenAI's Apple partnership
AAPL, MSFT
Published: June 02, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa joins 'Money Movers' to discuss the AI battle for device default distribution.

Read More
image for news Perplexity Samsung deal aims to rival OpenAI's Apple partnership
Apple Appeals European Commission Order on Interoperability With Competitors' Products
AAPL
Published: June 02, 2025 by: PYMNTS
Sentiment: Neutral

Apple reportedly filed an appeal against an order from the European Union's antitrust regulator that requires the company to make its iOS operating system more compatible with other companies' products. The company filed its appeal Friday (May 30) at the EU's General Court in Luxembourg, The Wall Street Journal (WSJ) reported Monday (June 2).

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image for news Apple Appeals European Commission Order on Interoperability With Competitors' Products
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 02, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 02, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple challenges 'unreasonable' EU order to open up to rivals
AAPL
Published: June 02, 2025 by: Reuters
Sentiment: Negative

Apple has submitted a legal challenge to an EU order to open up its closed ecosystem to rivals such as Meta and Alphabet's Google, saying the demands are unreasonable and hamper innovation.

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image for news Apple challenges 'unreasonable' EU order to open up to rivals
Apple appeals EU order forcing iPhone to be more compatible with rivals: ‘Deeply flawed'
AAPL
Published: June 02, 2025 by: New York Post
Sentiment: Negative

Apple has appealed a European Union order requiring it to make devices like the iPhone and iPad more interoperable with products offered by rival tech companies, a source familiar with the situation confirmed Monday.

Read More
image for news Apple appeals EU order forcing iPhone to be more compatible with rivals: ‘Deeply flawed'
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Shareholders to Learn More About the Investigation
AAPL
Published: June 02, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 2, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Shareholders to Learn More About the Investigation
Apple WWDC Is Coming. What ‘Low Investor Expectations' Mean for the Stock.
AAPL
Published: June 02, 2025 by: Barrons
Sentiment: Neutral

While a much-awaited AI update has been delayed at Apple, Citi analysts remain bullish on the company's competitive positioning.

Read More
image for news Apple WWDC Is Coming. What ‘Low Investor Expectations' Mean for the Stock.
Apple Challenges EU Order to Increase Compatibility with Rivals' Products
AAPL
Published: June 02, 2025 by: WSJ
Sentiment: Negative

A company spokesperson called the rules deeply flawed and added that the EU order obliges Apple to share sensitive information with rivals and poses security risks to European customers.

Read More
image for news Apple Challenges EU Order to Increase Compatibility with Rivals' Products
Apple Stock: Did President Trump Just Give Investors a Reason to Sell?
AAPL
Published: June 01, 2025 by: The Motley Fool
Sentiment: Neutral

Apple (AAPL 0.76%) has optimized its costs through a global manufacturing footprint. This relationship -- specifically with China -- may be coming to an end if President Donald Trump gets his way.

Read More
image for news Apple Stock: Did President Trump Just Give Investors a Reason to Sell?
US Smartphone Manufacturing Is a 'Dream': IDC's Popal
AAPL
Published: May 30, 2025 by: Bloomberg Technology
Sentiment: Negative

Smartphone manufacturing in the US is a “dream,” says Nabila Popal, IDC senior research director. She discusses her research with Ed Ludlow on "Bloomberg Technology.

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image for news US Smartphone Manufacturing Is a 'Dream': IDC's Popal
Apple finally got good news about the iPhone this week
AAPL
Published: May 29, 2025 by: Business Insider
Sentiment: Positive

The iPhone 16 was the best-selling smartphone globally in Q1 2025, Counterpoint Research reported. Despite topping sales, Apple's iPhone revenue missed fiscal Q1 targets, an analyst said.

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image for news Apple finally got good news about the iPhone this week
Apple: Developers Paid No Commission on 90% of 2024 Sales
AAPL
Published: May 29, 2025 by: PYMNTS
Sentiment: Neutral

Apple's App Store in the United States facilitated $406 billion in developer billings and sales last year. The findings are the results of a study by Professor Andrey Fradkin from Boston University Questrom School of Business and economist Dr. Jessica Burley from Analysis Group, according to a Thursday (May 29) press release.

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image for news Apple: Developers Paid No Commission on 90% of 2024 Sales
Apple's US App Store topped $400B in developer billings and sales in 2024
AAPL
Published: May 29, 2025 by: TechCrunch
Sentiment: Positive

Just ahead of its Worldwide Developers Conference next month, Apple on Thursday announced new figures related to the U.S. App Store's financial success. The company says its U.S. App Store ecosystem has generated $406 billion in developer billings and sales in 2024 — a figure that's nearly tripled in size since 2019, when it then generated $142 billion.

Read More
image for news Apple's US App Store topped $400B in developer billings and sales in 2024
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Investors to Connect
AAPL
Published: May 29, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 29, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Investors to Connect
Apple to change the way it names operating systems, report says
AAPL
Published: May 29, 2025 by: TechCrunch
Sentiment: Neutral

Apple will reportedly change the way it names its operating systems, per a Bloomberg report.

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image for news Apple to change the way it names operating systems, report says

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.