Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 44.1274
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2936079564000.0
  • FreeCF/Share 6.5683
  • PFCF 29.8122
  • PE 30.2952
  • Debt/Assets 0.2964
  • DivYield 0.0051
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple and Google take down malicious apps from their app stores
AAPL, GOOG, GOOGL
Published: February 10, 2025 by: TechCrunch
Sentiment: Neutral

Apple and Google have pulled as many as 20 apps from their respective app stores after security researchers found the apps were carrying data-stealing malware for almost a year.

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image for news Apple and Google take down malicious apps from their app stores
What We Know About Apple's iPhone SE Revamp
AAPL
Published: February 10, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple is finally going to reveal its revamped iPhone SE. The move will modernize this lower-cost model to spur growth and bring in new customers.

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image for news What We Know About Apple's iPhone SE Revamp
Herb Greenberg lays out the risks in Apple, Decker and Hims & Hers
AAPL, HIMS
Published: February 10, 2025 by: CNBC Television
Sentiment: Negative

Herb Greenberg, Herb Greenberg on the Street editor, joins 'Power Lunch' to discuss Apple's troubles in China, Deckers headwinds ahead and Hims and Hers core business slump.

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image for news Herb Greenberg lays out the risks in Apple, Decker and Hims & Hers
Apple fixes iPhone and iPad bug used in an “extremely sophisticated attack”
AAPL
Published: February 10, 2025 by: TechCrunch
Sentiment: Neutral

On Monday, Apple released updates for its mobile operating systems for iOS and iPadOS, which fixed a flaw that the company said “may have been exploited in an extremely sophisticated attack against specific targeted individuals.”

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image for news Apple fixes iPhone and iPad bug used in an “extremely sophisticated attack”
Apple: Forget Q1 Results - Here's What Really Matters
AAPL
Published: February 10, 2025 by: Seeking Alpha
Sentiment: Positive

Apple delivered record revenue in Q1 with strong services growth, offsetting challenges in its iPhone segment from a weaker Chinese market. We remain cautiously optimistic about Apple's medium-term prospects, anticipating product refreshes and innovation breakthroughs to drive growth through to FY28 and beyond. Apple's product roadmap includes exciting developments like the new iPhone SE 4, a potential flip phone, and advanced wearable technologies, which we anticipate to catalyze a bigger upgrade cycle.

Read More
image for news Apple: Forget Q1 Results - Here's What Really Matters

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.