Apple Inc. (AAPL)
Automate Your Wheel Strategy on AAPL
With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.4208
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3829711043400.0
- FreeCF/Share 6.4541
- PFCF 39.8165
- PE 38.7373
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
| Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
Apple considering iPhone price hikes this fall: report
Published: May 12, 2025 by: Fox Business
Sentiment: Neutral
Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.
Read More
2025 will be a tricky year for Apple, but it's setup well for 2026, says D.A. Davidson's Gil Luria
Published: May 12, 2025 by: CNBC Television
Sentiment: Neutral
Gil Luria, D.A. Davidson analyst, joins 'Money Movers' to discuss Apple shares rallying on U.S.-China trade agreement.
Read More
Top Stock Movers Now: Apple, NRG Energy, Newmont, and More
Published: May 12, 2025 by: Investopedia
Sentiment: Positive
U.S. equities soared at midday after the U.S. and China agreed to slash their tariffs for 90 days. The Nasdaq jumped about 3.5%, while the Dow Jones Industrial Average and S&P 500 were up more than 2%.
Read More
Apple Mulls iPhone Price Hikes But Wants to Avoid Blaming Tariffs, Report Says
Published: May 12, 2025 by: Investopedia
Sentiment: Negative
Apple (AAPL) is reportedly considering raising prices on its next generation of iPhones expected to be released this fall—but without pinning higher costs on tariffs.
Read More
Trump says he talked to Apple CEO Tim Cook after China tariff rollback
Published: May 12, 2025 by: CNBC
Sentiment: Positive
President Donald Trump said he talked to Apple CEO Tim Cook on Monday, after the U.S. and China came to an agreement to suspend most tariffs for 90 days. "I spoke to Tim Cook this morning, and he's going to, I think, even up his his numbers," Trump said.
Read More
Apple considering price increases but avoids blaming tariffs: report
Published: May 12, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) is considering raising the prices of its fall iPhone lineup along with the release of new features and design changes, according to a Wall Street Journal (WSJ) report citing people familiar with the matter. The company did not attribute the price hikes to US tariffs on China, which are estimated to have cost Apple an estimated $900 million in additional expenses for the current quarter alone.
Read More
Apple Reportedly Mulling Price Hike for Fall iPhone Releases
Published: May 12, 2025 by: PYMNTS
Sentiment: Neutral
Apple is reportedly considering price increases for its next iPhone models. However, the tech giant is committed to avoiding the appearance of blaming that price hike on U.S. tariffs on products from China, where most iPhones are made, The Wall Street Journal (WSJ) reported Monday (May 12), citing sources familiar with the matter.
Read More
Tariffs or No, Apple May Raise iPhone Prices This Year
Published: May 12, 2025 by: CNET
Sentiment: Neutral
The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.
Read More
Your New iPhone May Get More Expensive. Apple Won't Blame China Tariffs.
Published: May 12, 2025 by: Barrons
Sentiment: Negative
After retailer Amazon was blasted by the White House for potentially citing the tariffs as part of the price on goods purchased by U.S. consumers, Apple is determined to avoid a similar fate.
Read More
Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Published: May 12, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 12, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Apple reportedly plans to hike prices of upcoming iPhones
Published: May 12, 2025 by: TechCrunch
Sentiment: Positive
Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it seem as if the hikes are connected to the U.S.' tariffs on imports from China, The Wall Street Journal reported, citing anonymous sources.
Read More
Apple considers raising iPhone prices, WSJ reports
Published: May 12, 2025 by: Reuters
Sentiment: Neutral
Apple is planning to increase prices of its fall iPhone lineup, a step it is seeking to couple with new features and design changes, the Wall Street Journal reported on Monday, citing people familiar with the matter.
Read More
Apple Considers Raising iPhone Prices, Without Blaming Tariffs
Published: May 12, 2025 by: WSJ
Sentiment: Positive
The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.
Read More
Epic Games and Spotify test Apple's new App Store rules
Published: May 09, 2025 by: TechCrunch
Sentiment: Neutral
Fortnite maker Epic Games and Spotify are testing Apple's new App Store policies by submitting apps for review that would have previously never been allowed. On Friday, both companies submitted new versions of their respective apps to Apple's App Review.
Read More
Two reasons to buy Apple's stock after its 24% decline so far in 2025
Published: May 09, 2025 by: Market Watch
Sentiment: Positive
Also: Berkshire after Buffett, retirement planning and avoiding taxes, and what to think of the recent stock-market rally.
Read More
Apple said to be developing new chips for smart glasses, Macs, and more
Published: May 09, 2025 by: TechCrunch
Sentiment: Positive
Apple is reportedly developing new chips to drive smart glasses similar to Meta's Ray-Ban Meta as well as more powerful Macs and AI servers.
Read More
Lost Money on Apple Inc. (AAPL)? Contact Levi & Korsinsky Regarding an Ongoing Investigation
Published: May 09, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 9, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Bad Apple, the Rise of the A.I. Empire and Italian Brain Rot
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
“I have rarely read a judge who is so obviously angry at a tech company.”
Read More
Apple Eyes Move to AI Search, Ending Era Defined by Google
Published: May 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google. Eddy Cue, Apple's senior vice president of services, made the disclosure Wednesday during his testimony in the US Justice Department's lawsuit against Alphabet Inc. The heart of the dispute is the two companies' estimated $20 billion-a-year deal that makes Google the default offering for queries in Apple's browser.
Read More
How Apple Created a Legal Mess When It Skirted Judge's Ruling
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.
Read More
Apple says AI is cutting into Google search. Google says that's not true.
Published: May 08, 2025 by: Business Insider
Sentiment: Positive
Google stock tumbled Wednesday after Apple executive Eddy Cue said AI rivals were cutting into the search giant. Google responded by saying that's not the case.
Read More
Apple warns court ruling in App Store case may cost 'substantial sums annually'
Published: May 08, 2025 by: Fox Business
Sentiment: Negative
Apple said in a court filing that a judge's order for it to ease restrictions on app developers would cost it "substantial sums annually" if the ruling is allowed to stand.
Read More
Apple is developing specialized chips for smart glasses and AI servers, Bloomberg News reports
Published: May 08, 2025 by: Reuters
Sentiment: Positive
Apple is developing specialized chips that will power future devices including its first smart glasses, artificial intelligence servers and new MacBooks, Bloomberg News reported on Thursday.
Read More
Apple seeks pause on Epic Games contempt ruling that could cost App Store ‘billions'
Published: May 08, 2025 by: New York Post
Sentiment: Negative
Tim Cook's Apple has asked a federal appeals court in California to pause an April 30 ruling requiring the company to open up its App Store to rivals – and claims it will suffer irreparable harm if it remains in effect.
Read More
Apple, Alphabet Lead $262B Buyback Binge On Wall Street
Published: May 08, 2025 by: Benzinga
Sentiment: Positive
Move over, dividends – corporate America is in love with itself again. According to JPMorgan strategist Nikolaos Panigirtzoglou, U.S. corporate share buybacks surged in April, marking the strongest monthly pace in years and reinforcing their role as a stabilizing force in volatile markets.
Read More
Wedbush's Dan Ives: The use cases are exploding for AI, regulation will not stop spending
Published: May 08, 2025 by: CNBC Television
Sentiment: Positive
Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Squawk on the Street' to discuss outlooks on tech, what he's watching from tech executives' senate testimony on AI, and more.
Read More
Lost Money on Apple Inc. (AAPL)? You May Have Been Affected by Fraud - Contact Levi & Korsinsky
Published: May 08, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 8, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Google Stock Rises. It Rebuffs Apple's Claim AI Is Hurting Search Volumes.
Published: May 08, 2025 by: Barrons
Sentiment: Positive
Alphabet said it continues to see growth in search volumes despite Apple flagging a threat from artificial intelligence.
Read More
Apple urges court to suspend ruling that bars it from taking a cut on external app payments
Published: May 08, 2025 by: TechCrunch
Sentiment: Negative
In an attempt to protect a valuable revenue stream, Apple is trying to delay a court ruling that forces the company to let iOS app developers in the U.S. redirect users to external payment systems and avoid paying a commission to the iPhone maker.
Read More
3 Warren Buffett Stocks You Can Buy on the Dip
Published: May 08, 2025 by: The Motley Fool
Sentiment: Positive
If you're looking for possible blue chip stocks to buy, a great place to start is by looking in Berkshire Hathaway's portfolio. Warren Buffett's company includes many safe investments that you can hang on to for not only years, but potentially forever.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000