Apple Inc. (AAPL)

US — Technology Sector
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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

WWDC 2025: Did AAPL Plant Enough Roots to Grow A.I. Buildout?
AAPL
Published: June 10, 2025 by: Schwab Network
Sentiment: Neutral

Ben Bajarin says expectations have shifted on Apple's (AAPL) Worldwide Developers Conference. He notes A.I.

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image for news WWDC 2025: Did AAPL Plant Enough Roots to Grow A.I. Buildout?
The 'Halftime' Investment Committee sizes up the runway for Big Tech
AAPL, AMZN, GOOG, GOOGL, META
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate the resurgence in Big Tech and the fight for AI leadership.

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image for news The 'Halftime' Investment Committee sizes up the runway for Big Tech
Apple Polishes Its Core: Analyst Sees Strength In AI, UI And App Store
AAPL
Published: June 10, 2025 by: Benzinga
Sentiment: Positive

Apple Inc AAPL presented a substantive UI refresh and developer-focused artificial intelligence strategy at Monday's Worldwide Developers Conference (WWDC ) 2025 on Monday, according to Bank of America Securities analyst Wamsi Mohan.

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image for news Apple Polishes Its Core: Analyst Sees Strength In AI, UI And App Store
Apple is always on the offense when people write it off, says Keith Fitz-Gerald
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Positive

Keith Fitz-Gerald, Fitz-Gerald Group principal, joins 'The Exchange' to discuss Apple's stock, market animal spirits and more.

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image for news Apple is always on the offense when people write it off, says Keith Fitz-Gerald
Apple Expands OpenAI Partnership Amid Rising AI Pressures
AAPL
Published: June 10, 2025 by: PYMNTS
Sentiment: Positive

Apple is reportedly deepening its relationship with OpenAI while also rolling out new artificial intelligence capabilities. [contact-form-7] The expanded partnership with the ChatGPT maker was one of several AI-related announcements from the tech giant at its 2025 Worldwide Developers Conference (WWDC), Bloomberg reported Monday (June 9).

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image for news Apple Expands OpenAI Partnership Amid Rising AI Pressures
Apple's WWDC Was ‘Underwhelming.' There's Still Optimism Out There.
AAPL
Published: June 10, 2025 by: Barrons
Sentiment: Neutral

“Apple delivered its most underwhelming WWDC in recent years,” Oppenheimer says.

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image for news Apple's WWDC Was ‘Underwhelming.' There's Still Optimism Out There.
Apple's AI rollout, US-China trade deal outlook, CDC vaccine panel shake-up
AAPL
Published: June 10, 2025 by: Yahoo Finance
Sentiment: Positive

On today's Morning Brief, hosts Brad Smith and Madison Mills cover market reaction to Apple's latest artificial intelligence (AI) announcements and the ongoing US-China trade talks. Shehzad Qazi, managing director at China Beige Book International, joins the show to weigh in on the potential for a fragile short-term deal.

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image for news Apple's AI rollout, US-China trade deal outlook, CDC vaccine panel shake-up
At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles
AAPL
Published: June 10, 2025 by: TechCrunch
Sentiment: Neutral

At the end of the WWDC 2025 keynote address on Monday, the company literally sang its praises to app developers, as singer-songwriter Allen White humorously turned customers' positive App Store reviews into song lyrics for a tune titled “6 out of 5 stars.”

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image for news At WWDC 2025, Apple sang developers' praises amid AI letdowns and App Store battles
Apple unveils a big makeover at WWDC
AAPL
Published: June 10, 2025 by: The Street
Sentiment: Positive

iOS is getting its biggest redesign in more than a decade. Transcript: Apple's annual World Wide Developers Conference has officially kicked off and while nothing jaw-dropping has been unveiled - the company did make a few waves.

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image for news Apple unveils a big makeover at WWDC
Russia fines Apple for violating 'LGBT propaganda' law, TASS reports
AAPL
Published: June 10, 2025 by: Reuters
Sentiment: Neutral

A Russian court on Tuesday fined U.S. tech giant Apple six million roubles ($76,510) for violating Russian rules on what Moscow calls "LGBT propaganda," the state TASS news agency reported.

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image for news Russia fines Apple for violating 'LGBT propaganda' law, TASS reports
Apple can dominate in AI but it is taking longer than expected, says Bank of America's Wamsi Mohan
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Positive

Wamsi Mohan, Bank of America Securities analyst, joins 'Squawk on the Street' to discuss if BofA's $235 price target on Apple is becoming harder to defend, how Apple dominates the AI story and much more.

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image for news Apple can dominate in AI but it is taking longer than expected, says Bank of America's Wamsi Mohan
Apple's WWDC Was a 'Yawner,' Wedbush Says, But Analysts Are Still Bullish
AAPL
Published: June 10, 2025 by: Investopedia
Sentiment: Positive

Apple (AAPL) is late to the artificial intelligence party. That's what Wedbush analysts said after the company's Worldwide Developers Conference keynote didn't include a specific timeline for AI-enhanced Siri features that investors had been waiting for.

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image for news Apple's WWDC Was a 'Yawner,' Wedbush Says, But Analysts Are Still Bullish
Apple's WWDC was a ‘dud.' What's next for the stock?
AAPL
Published: June 10, 2025 by: Market Watch
Sentiment: Negative

Apple didn't deliver any major AI announcements at its annual developers conference, but some analysts see other ways for the company to win in AI and drive iPhone sales.

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image for news Apple's WWDC was a ‘dud.' What's next for the stock?
What Apple didn't unveil at WWDC is just as important as what the iPhone maker did
AAPL
Published: June 10, 2025 by: Yahoo Finance
Sentiment: Neutral

Apple (AAPL) unveiled the new Liquid Glass software redesign, its sweeping updates to its operating systems across devices, at WWDC 2025. IDC Research director of mobile devices and AR/VR, Ramon Llamas, joins Morning Brief to discuss the significance of the software refresh and the lack of AI-related announcements, as well as what they signal about the iPhone maker's strategy.

Read More
image for news What Apple didn't unveil at WWDC is just as important as what the iPhone maker did
Apple Unveils Big UI Overhaul at WWDC: ETFs in Focus
AAPL
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple's major UI overhaul fails to impress investors, putting top tech ETFs with heavy AAPL stakes under the lens.

Read More
image for news Apple Unveils Big UI Overhaul at WWDC: ETFs in Focus
Apple Fails at Developer's Gathering
AAPL
Published: June 10, 2025 by: 24/7 Wall Street
Sentiment: Negative

WWDC was Apple Inc.'s (NASDAQ: AAPL) chance to give the world an early look at its artificial intelligence (AI) products. Yet, attendees dubbed the developers conference a failure.

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image for news Apple Fails at Developer's Gathering
Key takeaways from Apple WWDC: Here's what to know
AAPL
Published: June 10, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Squawk Box' with the latest news from Apple.

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image for news Key takeaways from Apple WWDC: Here's what to know
Apple Has to Fix Small Business Program Pricing: Hudson
AAPL
Published: June 09, 2025 by: Bloomberg Technology
Sentiment: Negative

Paul Hudson, creator of "Hacking with Swift", says he'd like to see Apple fix its pricing "scheme" in its Small Business Program. He joins Ed Ludlow on “Bloomberg Tech.

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image for news Apple Has to Fix Small Business Program Pricing: Hudson
Allowing Access to Apple's AI
AAPL
Published: June 09, 2025 by: Bloomberg Technology
Sentiment: Positive

Carolina Milanesi, president and principal analyst at Creative Strategies, says Apple opening up its AI to developers allows for the company to prep for the future. She speaks with Ed Ludlow on “Bloomberg Tech.

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image for news Allowing Access to Apple's AI
Apple Unveils Liquid Glass Operating System at WWDC
AAPL
Published: June 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple Inc. unveiled a new operating system interface called Liquid Glass at its annual Worldwide Developers Conference, an event that focused heavily on aesthetics and design elements rather than software breakthroughs. Bloomberg's Ed Ludlow was there and reports.

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image for news Apple Unveils Liquid Glass Operating System at WWDC
Here is everything Apple announced at its annual developer conference
AAPL
Published: June 09, 2025 by: Reuters
Sentiment: Positive

Apple unveiled upgrades to operating systems across its devices on Monday, including overhauled visual elements, a fresh naming system for software updates and new features in its Apple Intelligence suite.

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image for news Here is everything Apple announced at its annual developer conference
Apple plays it safe at WWDC 2025
AAPL
Published: June 09, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) unveiled a sweeping redesign of its mobile operating system and a range of software updates at its annual Worldwide Developers Conference (WWDC) on Monday, where the tech giant showed no signs of deviating from its cautious push into artificial intelligence. The highlight of the event was the introduction of a new visual interface dubbed “Liquid Glass,” Apple's most significant design overhaul since iOS 7 in 2013.

Read More
image for news Apple plays it safe at WWDC 2025
Why Apple's stock suddenly dropped a few minutes into its WWDC keynote
AAPL
Published: June 09, 2025 by: Business Insider
Sentiment: Negative

Apple's stock dropped suddenly on Monday, shedding roughly $75 billion in market value. The company's big entry into the generative AI race is still a work in progress.

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image for news Why Apple's stock suddenly dropped a few minutes into its WWDC keynote
WWDC 2025: Everything Revealed in 10 Minutes
AAPL
Published: June 09, 2025 by: CNET
Sentiment: Neutral

WWDC25 unified Apple's ecosystem with a new naming system, a shared design language called Liquid Glass and more. We bring you the highlights in this video.

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image for news WWDC 2025: Everything Revealed in 10 Minutes
Apple WWDC didn't change my thesis on the stock, says MoffettNathanson's Craig Moffett
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral

Craig Moffett, MoffettNathanson partner and senior analyst, joins 'Power Lunch' to discuss Moffett's thoughts on Apple's WWDC.

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image for news Apple WWDC didn't change my thesis on the stock, says MoffettNathanson's Craig Moffett
Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new technologies and enhancements to its developer tools to help developers create more beautiful, intelligent, and engaging app experiences across Apple platforms. A beautiful new software design brings more focus to content, and delivers more expressive and delightful experiences across iOS 26, iPadOS® 26, macOS® Tahoe 26, watchOS® 26, and tvOS® 26,1 while keeping them all instantly familiar. The Foundation Models framework joins a su.

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image for news Apple supercharges its tools and technologies for developers to foster creativity, innovation, and design
iPadOS 26 introduces powerful new features that push the capabilities and versatility of iPad even further
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iPadOS® 26, the biggest iPadOS release ever, taking a huge leap forward and pushing the unique capabilities and versatility of iPad even further. A beautiful design brings a new look to iPad®, making the experience even more expressive and delightful. While maintaining the simplicity of iPad, iPadOS 26 introduces an entirely new powerful and intuitive windowing system with new features that help users control, organize, and switch betwe.

Read More
image for news iPadOS 26 introduces powerful new features that push the capabilities and versatility of iPad even further
Apple introduces a delightful and elegant new software design
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed a beautiful new software design that makes apps and system experiences more expressive and delightful while being instantly familiar. It's crafted with a new material called Liquid Glass. This translucent material reflects and refracts its surroundings, while dynamically transforming to help bring greater focus to content, delivering a new level of vitality across controls, navigation, app icons, widgets, and more. For the very first ti.

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image for news Apple introduces a delightful and elegant new software design
Apple Intelligence gets even more powerful with new capabilities across Apple devices
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced new Apple Intelligence™ features that elevate the user experience across iPhone®, iPad®, Mac®, Apple Watch®, and Apple Vision Pro™. Apple Intelligence unlocks new ways for users to communicate with features like Live Translation; do more with what's on their screen with updates to visual intelligence; and express themselves with enhancements to Image Playground™ and Genmoji™.1 Additionally, Shortcuts can now tap into Apple Intelligence.

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image for news Apple Intelligence gets even more powerful with new capabilities across Apple devices
Apple unveils 'liquid glass' technology and other new features
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach, Rosenblatt's Barton Crockett and Deepwater Asset's Gene Munster, join 'The Exchange' to discuss the takeaways from Apple's WWDC event.

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image for news Apple unveils 'liquid glass' technology and other new features

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.