Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.0353
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3037194930000.0
  • FreeCF/Share 7.0897
  • PFCF 28.7458
  • PE 30.5248
  • Debt/Assets 0.0299
  • DivYield 0.005
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

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image for news Breaking Down the Mag 7 Earnings Outlook
Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
AAPL, AMZN, ARCC, BAC, BBSEY, BEP, BHP, BLK, BTI, CNQ, GOOG, GOOGL, HDV, JNJ, JPM, KO, LIN, MA, MAIN, MO, MSFT, NEE, NKE, O, PBR
Published: March 26, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Income Accelerator Portfolio focuses on financially healthy companies with strong balance sheets, aiming to generate sustainable dividend income and reduce portfolio volatility. Recent additions like Canadian Natural Resources and NextEra Energy enhance dividend growth potential and diversify sector allocation, reducing Financials Sector concentration. The portfolio boasts a Weighted Average Dividend Yield [FWD] of 3.98% and a 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.82%, ensuring attractive income and growth.

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image for news Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
Utah governor signs online child safety law requiring Apple, Google to verify user ages
AAPL, GOOG, GOOGL
Published: March 26, 2025 by: CNBC
Sentiment: Neutral

Utah's App Store Accountability Act is the first of its kind in the nation and represents a significant shift in how user ages are verified online. The law says it is the responsibility of mobile app stores to verify ages — putting the onus on Apple and Google, instead of individual apps like Instagram, Snapchat and X, to do age checks.

Read More
image for news Utah governor signs online child safety law requiring Apple, Google to verify user ages
Apple reportedly buying Nvidia servers: Here's what you need to know
AAPL, NVDA
Published: March 26, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple reportedly buying Nvidia servers: Here's what you need to know
Apple says Indonesia iPhone sales ban ends in April
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Tech giant Apple announced on Wednesday the iPhone 16 will be available in Indonesia from next month, indicating the sales ban in Southeast Asia's biggest economy had been lifted.

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image for news Apple says Indonesia iPhone sales ban ends in April
Apple says iPhone 16 series to be available in Indonesia from April 11
AAPL
Published: March 26, 2025 by: Reuters
Sentiment: Positive

Apple's iPhone 16 series will be available in Indonesia from April 11, it said on Wednesday, after Jakarta lifted a ban on its sale following the company's more than $300 million investment plan.

Read More
image for news Apple says iPhone 16 series to be available in Indonesia from April 11
Apple boss hails 'next generation of developers' on China visit
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Apple boss Tim Cook on Wednesday praised "the next generation of developers" during a visit to a technology hub in eastern China, as the US tech giant battles to stay relevant in the country's vast consumer market.

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image for news Apple boss hails 'next generation of developers' on China visit
Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
AAPL, AMD, GOOG, GOOGL
Published: March 26, 2025 by: The Motley Fool
Sentiment: Positive

The Nasdaq Composite is down 9.1% this year and back on Monday morning it was still trading in correction territory. Several stocks have been bouncing back, but there are still some intriguing buys available right now that may set you up for some strong returns in the future.

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image for news Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
AAPL
Published: March 25, 2025 by: CNBC International TV
Sentiment: Positive

Daniel Flax, senior research analyst at Neuberger Berman, says the Chinese technology landscape "remains very vibrant, even as the economy there remains challenged from a growth perspective."

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image for news 'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
Market Navigator: Time to step back from Apple?
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

Tony Zhang, OptionsPlay chief strategist, joins 'Power Lunch' to discuss whether it's a good time to step back from Apple.

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image for news Market Navigator: Time to step back from Apple?
Apple's dwindling China business: Here's what you need to know
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach joins ‘Halftime Report' to discuss the latest news on Apple's China business as Tim Cook visits the China Development Forum.

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image for news Apple's dwindling China business: Here's what you need to know
Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
AAPL, MSFT
Published: March 25, 2025 by: Schwab Network
Sentiment: Positive

Alex Coffey is back for Daily Trader from @CboeGlobalMarkets. He's got his eyes on a pair of example options trades in Microsoft (MSFT) and Apple (AAPL).

Read More
image for news Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
4 Tech Stocks Penetrating the Health and Fitness Wearables Market
AAPL, GOOGL, GRMN, META
Published: March 25, 2025 by: Zacks Investment Research
Sentiment: Neutral

Let's take a look at four tech stocks, AAPL, GOOGL, GRMN and META, which are penetrating the Health and Fitness Wearables Market.

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image for news 4 Tech Stocks Penetrating the Health and Fitness Wearables Market
The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach with Gil Luria, D.A. Davidson analyst, join 'Squawk on the Street' to discuss the Apple trade and Tim Cook's visit to China.

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image for news The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
AAPL, AMZN, GOOG, GOOGL
Published: March 25, 2025 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look as if they are trying to stabilize after a big move higher. At this point in time, the outlook is a bit mixed, but it also looks as if they are trying to recover much of the losses we have seen.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
AAPL, AXP, BAC, BRK-A, BRK-B
Published: March 25, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett would probably say Berkshire Hathaway's (BRK.A 0.90%) (BRK.B 0.84%) portfolio is highly diversified. It currently owns 44 different publicly traded stocks.

Read More
image for news Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 24, 2025 by: CNBC
Sentiment: Positive

Morgan Stanley CIO Mike Wilson contends the recent market weakness "has nothing to do with tariffs."

Read More
image for news Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
Apple Joins AI Data Center Race After Siri Mess
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple reportedly is in the process of placing orders for about $1 billion in Nvidia GB300 NVL72 systems for an AI data center. The post Apple Joins AI Data Center Race After Siri Mess appeared first on Investor's Business Daily.

Read More
image for news Apple Joins AI Data Center Race After Siri Mess
Apple iPhone Owners Are Postponing Upgrades, Survey Shows
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple iPhone owners are waiting longer to upgrade their handsets, according to a new study. And that is a negative for Apple stock.

Read More
image for news Apple iPhone Owners Are Postponing Upgrades, Survey Shows
SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
AAPL
Published: March 24, 2025 by: CNBC Television
Sentiment: Negative

Jack Hidary, SandboxAQ CEO, discusses the latest in the changing AI landscape.

Read More
image for news SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
Apple is welcome to expand investment in China, commerce minister tells CEO
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

China's commerce minister told Apple CEO Tim Cook on Monday that the company is welcome to expand investment in the country, a ministry statement showed.

Read More
image for news Apple is welcome to expand investment in China, commerce minister tells CEO
Are Apple's glory days over? Analyzing the signs
AAPL
Published: March 24, 2025 by: Invezz
Sentiment: Positive

Apple Intelligence has quickly become a case study in how even the world's most valuable company can stumble in a fast-moving technology race. When the company announced its new AI rollout in 2024, Siri's upgrade was central to the hype.

Read More
image for news Are Apple's glory days over? Analyzing the signs
Apple's missteps highlight risks of AI producing automated headlines, researcher says
AAPL
Published: March 24, 2025 by: TechXplore
Sentiment: Negative

"Luigi Mangione shoots himself," read the BBC News headline.

Read More
image for news Apple's missteps highlight risks of AI producing automated headlines, researcher says
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: March 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
AAPL, WMT
Published: March 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

While the Dow Jones Industrial Average and the S&P 500 tend to rise and fall together over time, they often diverge over shorter periods.

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image for news Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
AAPL
Published: March 24, 2025 by: The Motley Fool
Sentiment: Neutral

The stock market often rewards companies it believes have strong future growth potential with premium valuations. In the case of Apple (AAPL 1.95%), investors have bid up shares to roughly 35 times earnings -- a level that implies big growth expectations from the Street.

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image for news Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
Apple announces $99 million new clean energy fund in China
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

Apple Inc said on Monday it will set up a new clean energy fund in China worth 720 million yuan ($99.22 million), coinciding with a Beijing visit of its CEO Tim Cook.

Read More
image for news Apple announces $99 million new clean energy fund in China
Apple: The Ultimate Capital Return Play (Rating Upgrade)
AAPL
Published: March 24, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple's valuation corrected to the downside lately due to trade war concerns and smartphone market saturation, but its free cash flow and stock buybacks remain strong investment points. I previously rated Apple stock a hold due to moderating top line growth, but its aggressive stock buybacks are noteworthy, especially at a lower valuation. Apple is a leader in stock buybacks, with $95.0B worth of shares repurchased in FY 2024, supported by its massive free cash flow.

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image for news Apple: The Ultimate Capital Return Play (Rating Upgrade)
Apple's AI Delays Lead to False Advertising Lawsuit
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Negative

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company's AI capabilities, dubbed “Apple Intelligence.

Read More
image for news Apple's AI Delays Lead to False Advertising Lawsuit
Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Positive

Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information.

Read More
image for news Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.