Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

macOS Tahoe 26 makes the Mac more capable, productive, and intelligent than ever
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed the next major macOS® release — macOS Tahoe 26 — which introduces a stunning new design and powerful capabilities that enable users to get even more done. With the new design, iconic elements of macOS will feel more expressive, delightful, and personal while remaining instantly familiar, including the desktop, Dock, in-app navigation, and toolbars. Users can further personalize the experience with an updated Control Center and new color.

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image for news macOS Tahoe 26 makes the Mac more capable, productive, and intelligent than ever
Apple Opens Conference With New iPhone Software Design
AAPL
Published: June 09, 2025 by: NYTimes
Sentiment: Positive

The company also introduced artificial intelligence features with its devices.

Read More
image for news Apple Opens Conference With New iPhone Software Design
watchOS 26 delivers more personalized ways to stay active, healthy, and connected
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed watchOS® 26, offering a beautiful new look and even more intelligence for a more personalized experience, to support users in staying active, healthy, and connected. A new design with Liquid Glass makes features like the Smart Stack, Control Center, the Photos watch face, and in-app navigation and controls more expressive, while maintaining the instant familiarity of watchOS. Apple Intelligence™ enhances the fitness experience with Work.

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image for news watchOS 26 delivers more personalized ways to stay active, healthy, and connected
Apple introduces live translation across Messages, FaceTime, and Phone at WWDC 25
AAPL
Published: June 09, 2025 by: TechCrunch
Sentiment: Positive

Apple is introducing Live Translation, powered by Apple Intelligence, for Messages, FaceTime, and Phone calls.

Read More
image for news Apple introduces live translation across Messages, FaceTime, and Phone at WWDC 25
Apple elevates the iPhone experience with iOS 26
AAPL
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day. The new design provides a more expressive and delightful experience across the system while maintaining the instant familiarity of iOS. Integrated throughout the system and built with privacy from the ground up, Apple Intelligence™ gets even more capable. Updates to the Phone and Messages apps help us.

Read More
image for news Apple elevates the iPhone experience with iOS 26
Apple faces iPhone demand headwinds as purchase intent falls in US and China
AAPL
Published: June 09, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC)'s near-term growth is at risk amid softening iPhone purchase intent in key markets, analysts at UBS have flagged. Based on findings from the UBS Evidence Lab, which surveyed more than 7,500 smartphone users globally, the analysts warned that a combination of weakening consumer intent and longer device replacement cycles may pose headwinds for iPhone demand.

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image for news Apple faces iPhone demand headwinds as purchase intent falls in US and China
Apple researchers' AI red flag
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Deirdre Bosa joins 'Money Movers' to discuss Apple researchers' AI red flags.

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image for news Apple researchers' AI red flag
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 09, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 9, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Options Traders Target Tech Giant Ahead of WWDC
AAPL
Published: June 09, 2025 by: Schaeffers Research
Sentiment: Neutral

Investors are awaiting updates from Apple Inc (NASDAQ:AAPL) amid the tech giant's Worldwide Developers Conference (WWDC), with a keynote address set for 1 p.m.

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image for news Options Traders Target Tech Giant Ahead of WWDC
Apple Under Pressure for AI Progress at Today's WWDC Event
AAPL
Published: June 09, 2025 by: WSJ
Sentiment: Neutral

The iPhone-maker is expected to unveil new real-time language translation capabilities and a broad software redesign; some AI upgrades are still delayed.

Read More
image for news Apple Under Pressure for AI Progress at Today's WWDC Event
US-China trade talks resume, Trump rules out Musk truce, Apple's WWDC
AAPL
Published: June 09, 2025 by: Yahoo Finance
Sentiment: Neutral

Morning Brief anchors Madison Mills and Brad Smith break down the latest financial news for June 9, 2025. Stocks trade mixed after the S&P 500 closed above 6,000 in Friday's trading session.

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image for news US-China trade talks resume, Trump rules out Musk truce, Apple's WWDC
Apple WWDC kicks off today. Here's what developers are looking for
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral

Ray Wang, Constellation Research founder, joins 'Money Movers' to discuss Apple as the stock is on a decline ahead of its WWDC event today.

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image for news Apple WWDC kicks off today. Here's what developers are looking for
Apple WWDC: Here are the changes to expect
AAPL
Published: June 09, 2025 by: CNBC Television
Sentiment: Neutral

Brian White, Monness Crespi, Hardt analyst, joins 'Squawk on the Street' to discuss White's expectations for Apple's WWDC, if White is a buyer of Apple's stock and much more.

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image for news Apple WWDC: Here are the changes to expect
Powers: AAPL WWDC Expectations "Higher Than Apple Would Like Them to Be"
AAPL
Published: June 09, 2025 by: Schwab Network
Sentiment: Negative

Paul Powers believes Apple's (AAPL) WWDC will be a disappointment for investors looking for an A.I. rollout timeline.

Read More
image for news Powers: AAPL WWDC Expectations "Higher Than Apple Would Like Them to Be"
What to Expect From Apple WWDC
AAPL
Published: June 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Apple Inc.'s Worldwide Developers Conference will focus on design and productivity enhancements for its long-established operating system franchises with little to assuage fears that the iPhone maker is a laggard in AI. Caroline Hyde has a preview on Bloomberg Television.

Read More
image for news What to Expect From Apple WWDC
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

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image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Trade Talks In London; Apple Takes Center Stage With WWDC
AAPL
Published: June 09, 2025 by: Forbes
Sentiment: Positive

Key Takeaways

Read More
image for news Trade Talks In London; Apple Takes Center Stage With WWDC
Tariffs & AAPL Lead Market Focus Today, TSLA & Inflation Later This Week
AAPL, TSLA
Published: June 09, 2025 by: Schwab Network
Sentiment: Neutral

Members of the Trump administration are meeting with Chinese delegates in London today to discuss the future of tariffs. Kevin Hincks reports from the @CboeGlobalMarkets and goes over the common ground the U.S. and China aim to uncover in this meeting.

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image for news Tariffs & AAPL Lead Market Focus Today, TSLA & Inflation Later This Week
Apple's Big Developers Event Kicks Off Monday—What You Need To Know
AAPL, GOOGL
Published: June 06, 2025 by: Investopedia
Sentiment: Negative

Apple's (AAPL) annual Worldwide Developers Conference kicks off Monday, when CEO Tim Cook will get a chance to shift the narrative for the iPhone maker as worries about tariffs and AI feature delays have weighed on the company's stock this year.

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image for news Apple's Big Developers Event Kicks Off Monday—What You Need To Know
Apple's WWDC is a prove it moment, says Wells Fargo's Aaron Rakers
AAPL
Published: June 06, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach and Aaron Rakers, Wells Fargo senior analyst, join 'The Exchange' to discuss what investors want from Apple WWDC and his expectations to come out of the event.

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image for news Apple's WWDC is a prove it moment, says Wells Fargo's Aaron Rakers
Apple Faces Mounting Challenges as Stock Slumps
AAPL
Published: June 06, 2025 by: PYMNTS
Sentiment: Negative

As Apple heads into its annual developers conference this coming week, it is facing a slew of problems that has led to a stock price slide of 20% this year thus far, the worst performance since at least 2010.

Read More
image for news Apple Faces Mounting Challenges as Stock Slumps
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 06, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
AAPL
Published: June 06, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) is one of the Magnificent 7 tech stocks and the first U.S.

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image for news Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event

Read More
image for news Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift

Read More
image for news Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
At WWDC, Apple's AI strategy comes into question
AAPL
Published: June 06, 2025 by: CNBC
Sentiment: Negative

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said Apple services chief Eddy Cue in court last month, adding that AI was a "huge technological shift.

Read More
image for news At WWDC, Apple's AI strategy comes into question
Apple's Growing List of Problems Clouds AI Reboot
AAPL
Published: June 06, 2025 by: WSJ
Sentiment: Negative

Artificial-intelligence troubles, as well as tariffs, Google payments and App Store fees, weigh down the stock ahead of the WWDC.

Read More
image for news Apple's Growing List of Problems Clouds AI Reboot
Court denies Apple's request to pause ruling on App Store payment fees
AAPL
Published: June 06, 2025 by: TechCrunch
Sentiment: Negative

A U.S. court denied Apple a stay on a ruling that requires the company to stop charging developers for payments made outside the App Store through links in apps.

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image for news Court denies Apple's request to pause ruling on App Store payment fees
Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
AAPL
Published: June 05, 2025 by: Business Insider
Sentiment: Positive

Epic Games CEO Tim Sweeney celebrated his court victory against Apple this week. Sweeney was locked in a yearslong court battle with Apple over its App Store fees.

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image for news Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
Apple loses appeal in Epic Games antitrust battle
AAPL
Published: June 05, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) has suffered a setback in its long-running antitrust despite with Epic Games after a US judge rejected the iPhone maker's emergency request to delay a federal court order requiring sweeping changes to its App Store operations. The June 4 ruling in the US Court of Appeals for the Ninth Circuit upholds an earlier decision by US District Judge Yvonne Gonzalez Rogers, who found Apple in contempt of court for violating a 2021 injunction that required the company to allow app developers to direct users to alternative payment methods outside of the App Store.

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image for news Apple loses appeal in Epic Games antitrust battle

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.