Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

Automate Your Wheel Strategy on AAPL

With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

‘Magnificent 7' stocks hit hard by Trump's tariff announcement
AAPL
Published: April 03, 2025 by: Proactive Investors
Sentiment: Negative

Shares of the “Magnificent 7” - Apple, Microsoft, Amazon, Alphabet, Meta Platforms, Nvidia, and Tesla - fell sharply following US president Donald Trump's sweeping tariff announcement. Apple Inc (NASDAQ:AAPL, ETR:APC) took the hardest hit, down 8.8% at $204, as its reliance on Chinese and Southeast Asian manufacturing puts it at direct risk.

Read More
image for news ‘Magnificent 7' stocks hit hard by Trump's tariff announcement
Apple loses $300B in market value as Trump tariffs threaten China-heavy supply chain
AAPL
Published: April 03, 2025 by: New York Post
Sentiment: Negative

Apple lost a whopping $300 billion in market value in intraday trading Thursday as fears that President Trump's reciprocal tariffs will hammer supply chains sparked a market bloodbath.

Read More
image for news Apple loses $300B in market value as Trump tariffs threaten China-heavy supply chain
Apple, 2 Other Stocks Are ‘Worst Positioned' in Tech Hardware for Tariffs
AAPL
Published: April 03, 2025 by: Barrons
Sentiment: Negative

The added cost of tariffs will cost Apple more than $33 billion a year, or 26% of its fiscal 2025 operating profits, according to Morgan Stanley.

Read More
image for news Apple, 2 Other Stocks Are ‘Worst Positioned' in Tech Hardware for Tariffs
Apple Plunges 9 Percent, Leading a Tech Sell-Off
AAPL
Published: April 03, 2025 by: NYTimes
Sentiment: Negative

The company counts on the sale of devices for three-quarters of its nearly $400 billion in annual revenue, and it makes almost all of its iPhones, iPads and Macs overseas.

Read More
image for news Apple Plunges 9 Percent, Leading a Tech Sell-Off
Nasdaq 100 and S&P500: Tech Weakness Spreads — Eyes on Apple, NVIDIA Reaction
AAPL, NVDA
Published: April 03, 2025 by: FXEmpire
Sentiment: Negative

US indices plunge on Trump's tariff bombshell. Apple, Nike, and Nvidia lead tech and retail losses.

Read More
image for news Nasdaq 100 and S&P500: Tech Weakness Spreads — Eyes on Apple, NVIDIA Reaction
Trade Strategy For SPY, AAPL, MSFT, NVDA, GOOGL, META, TSLA
AAPL, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 03, 2025 by: Benzinga
Sentiment: Neutral

Good Morning Traders! In today's Market Clubhouse Morning Memo, we will discuss SPY, QQQ, AAPL, MSFT, NVDA, GOOGL, META, and TSLA.

Read More
image for news Trade Strategy For SPY, AAPL, MSFT, NVDA, GOOGL, META, TSLA
Apple stock drops as investors weigh tariff impact
AAPL
Published: April 03, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares dropped 7.5% in premarket trading on Thursday as investors reacted to concerns over new US tariffs on Chinese imports. Analysts at Jefferies warn of a potential hit to the company's profits if exemptions are not granted.

Read More
image for news Apple stock drops as investors weigh tariff impact
Apple production hubs hit by tariffs, sending shares plummeting
AAPL
Published: April 03, 2025 by: TechXplore
Sentiment: Negative

Apple Inc. is finding itself squarely in the crosshairs of President Donald Trump's new tariffs, even after a years-long effort to insulate the iPhone maker from trade wars and supply chain disruptions.

Read More
image for news Apple production hubs hit by tariffs, sending shares plummeting
This is how much tariffs could impact Apple stock
AAPL
Published: April 03, 2025 by: Finbold
Sentiment: Negative

Apple stock (NASDAQ: AAPL) is faced with a major headwind from President Trump's latest tariff package.

Read More
image for news This is how much tariffs could impact Apple stock
Here's where Apple makes its products — and how Trump's tariffs could have an impact
AAPL
Published: April 03, 2025 by: CNBC
Sentiment: Negative

Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too. President Donald Trump on Wednesday laid out U.S. "reciprocal tariff" rates on more than 180 countries.

Read More
image for news Here's where Apple makes its products — and how Trump's tariffs could have an impact
Apple shares drop 7% in Frankfurt after Trump tariffs on China
AAPL
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Apple shares fell 7% in Frankfurt after U.S. President Donald Trump announced sweeping tariffs on trading partners including China where the U.S. group has a big manufacturing base.

Read More
image for news Apple shares drop 7% in Frankfurt after Trump tariffs on China
Looking Ahead to the Q1 Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Total 2025 Q1 earnings for the S&P 500 index are expected to be up +5.9% from the same period last year on +3.9% higher revenues, continuing the recent growth pace nicely. Next week, we'll hear from the big banks.

Read More
image for news Looking Ahead to the Q1 Earnings Season
Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
AAPL
Published: April 02, 2025 by: Benzinga
Sentiment: Positive

BofA Securities analyst Wamsi Mohan on Wednesday maintained a Buy rating on Apple Inc AAPL with a price target of $265.

Read More
image for news Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
Options Trades: META and AAPL
AAPL, META
Published: April 02, 2025 by: Schwab Network
Sentiment: Neutral

With investors searching for direction ahead of Pres. Trump's tariffs policy taking shape, Kevin Hincks examines 2 mega-cap tech names: Meta Platforms (META) and Apple (AAPL).

Read More
image for news Options Trades: META and AAPL
Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
AAPL
Published: April 01, 2025 by: Investors Business Daily
Sentiment: Positive

What are the Magnificent Seven stocks? How much market cap weighting do AAPL, MSFT, GOOGL, AMZN, META, TSLA and NVDA have on the Nasdaq?

Read More
image for news Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
AAPL
Published: April 01, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst sees strong momentum for the company's smartphones in international markets, including China. The latest inventory checks and data could signal optimism for one of the areas that has weighed on Apple stock over the last year.

Read More
image for news Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
How Cheap Are Big Tech Stocks?
AAPL, AMZN, GOOG, GOOGL, META, NVDA, TSLA
Published: March 31, 2025 by: Zacks Investment Research
Sentiment: Negative

The US stock market is currently experiencing one of its sharpest corrections in recent history, driven by uncertainty around trade policy and declining economic growth forecasts. President Donald Trump's frequent shifts in international tariff rhetoric have left businesses and investors navigating a rapidly changing landscape.

Read More
image for news How Cheap Are Big Tech Stocks?
Apple rolls out Priority Notifications as Apple Intelligence expands to EU
AAPL
Published: March 31, 2025 by: TechCrunch
Sentiment: Positive

Apple Intelligence, the iPhone maker's suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple's AI to highlight your most time-sensitive notifications in a new format.

Read More
image for news Apple rolls out Priority Notifications as Apple Intelligence expands to EU
France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
AAPL
Published: March 31, 2025 by: PYMNTS
Sentiment: Negative

France's competition regulator has fined Apple 150 million euros (about $162 million), alleging that the company's App Tracking Transparency (ATT) made the use of third-party applications in the iOS environment “excessively complex.

Read More
image for news France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
Apple and SpaceX clash over satellite spectrum rights: report
AAPL
Published: March 31, 2025 by: Proactive Investors
Sentiment: Negative

A dispute between Apple Inc (NASDAQ:AAPL, ETR:APC) and Space X over satellite communication technology and spectrum rights is escalating, according to a Wall Street Journal report. iPhone-maker Apple has invested significantly in satellite technology through its partnership with Globalstar, allocating $1.5 billion to enhance satellite-based features like Emergency SOS and Messages via satellite, providing connectivity in areas lacking cell service.

Read More
image for news Apple and SpaceX clash over satellite spectrum rights: report
RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, COOP
Published: March 31, 2025 by: Schwab Network
Sentiment: Neutral

Rocket Companies (RKT) expands its reach in the real estate market. Jenny Horne talks about the company's acquisition of Mr.

Read More
image for news RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
AAPL, AMZN, GOOG, GOOGL
Published: March 31, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this article, Apple, Amazon, and Google, all look as if they are going to struggle in general, as the market continues to look very risk adverse, and there is nothing out there that suggests that this is going to change quickly.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
AAPL
Published: March 27, 2025 by: The Motley Fool
Sentiment: Neutral

There's no denying it. Apple (AAPL 0.10%) was not only late to the artificial intelligence party, but it has struggled to catch up.

Read More
image for news Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 27, 2025 by: Zacks Investment Research
Sentiment: Positive

The “Magnificent Seven” group consisting of Tesla TSLA, NVIDIA NVDA, Alphabet GOOGL, Microsoft MSFT, Amazon AMZN, Apple AAPL and Meta META is showing signs of a rebound lately as evident from 3.3% uptick on March 24, 2025. The group was heavily beaten-down over the past month.

Read More
image for news Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
Turkish competition board opens probe into Apple, other companies
AAPL
Published: March 27, 2025 by: Reuters
Sentiment: Negative

The Turkish Competition Board said on Thursday it had decided to open an investigation into Apple , Destek Bilisim, Easycep Bilisim, Getmobil Technology and HB Bilisim regarding whether they intervened in the sales prices of resellers.

Read More
image for news Turkish competition board opens probe into Apple, other companies
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
AAPL, AMZN, ARCC, BAC, BBSEY, BEP, BHP, BLK, BTI, CNQ, GOOG, GOOGL, HDV, JNJ, JPM, KO, LIN, MA, MAIN, MO, MSFT, NEE, NKE, O, PBR
Published: March 26, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Income Accelerator Portfolio focuses on financially healthy companies with strong balance sheets, aiming to generate sustainable dividend income and reduce portfolio volatility. Recent additions like Canadian Natural Resources and NextEra Energy enhance dividend growth potential and diversify sector allocation, reducing Financials Sector concentration. The portfolio boasts a Weighted Average Dividend Yield [FWD] of 3.98% and a 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.82%, ensuring attractive income and growth.

Read More
image for news Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
Utah governor signs online child safety law requiring Apple, Google to verify user ages
AAPL, GOOG, GOOGL
Published: March 26, 2025 by: CNBC
Sentiment: Neutral

Utah's App Store Accountability Act is the first of its kind in the nation and represents a significant shift in how user ages are verified online. The law says it is the responsibility of mobile app stores to verify ages — putting the onus on Apple and Google, instead of individual apps like Instagram, Snapchat and X, to do age checks.

Read More
image for news Utah governor signs online child safety law requiring Apple, Google to verify user ages
Apple reportedly buying Nvidia servers: Here's what you need to know
AAPL, NVDA
Published: March 26, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple reportedly buying Nvidia servers: Here's what you need to know

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.