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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple's Powerful Macs Gaining Market Share: What's the Path Ahead?
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL gains PC market share as MacBook demand rises, driven by M4 chips, new macOS and strong shipment growth.
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APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Published: June 30, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 30, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?
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"Got to Own" MSFT, GOOGL & AAPL Headwinds, "Can't Bet Against" Elon Musk
Published: June 27, 2025 by: Schwab Network
Sentiment: Positive
Rebecca Walser (@walserwealth) sees cloud computing and A.I. adding tailwinds across the Mag 7.
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Will ‘F1' help Apple finally win one in the movie and streaming race?
Published: June 27, 2025 by: Market Watch
Sentiment: Positive
After years of middling success on the big screen, Apple has bet big on the racecar movie starring Brad Pitt with a budget of nearly $250 million.
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Apple and Meta Could Face Daily EU Fines Starting Next Week
Published: June 27, 2025 by: Barrons
Sentiment: Negative
Apple made significant changes this week to its App Store terms in Europe. Now regulators will have to sign off.
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Apple's F1 Movie Burns $300 Million—Still Waiting On A Profit
Published: June 27, 2025 by: Benzinga
Sentiment: Negative
Apple, Inc. AAPL is making a return to high-budget theatrical releases with the opening of its racing drama "F1" on Friday.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: June 27, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , June 27, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Apple changes App Store rules in EU after being threatened with $570M fine
Published: June 26, 2025 by: New York Post
Sentiment: Negative
The bloc's antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said it will appeal
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Apple reveals complex system of App Store fees to avoid EU fine of 500 million euro
Published: June 26, 2025 by: CNBC
Sentiment: Neutral
Apple Thursday made changes to its App Store European policies, saying it believes the new rules will help the company avoid a fine of 500 million euro ($585 million) from the EU for violating the Digital Markets Act. The changes Apple announced are not a complete departure from the company's previous policy that drew the European Commission's attention in the first place.
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Apple Continues to Expand Services Business: What's the Path Ahead?
Published: June 26, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's Services arm hits 1B+ paid subscribers as Apple Intelligence boosts offerings from Wallet to Music.
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Apple's potential tie-up with Perplexity seen as defensive move amid Google antitrust case – Jefferies
Published: June 26, 2025 by: Proactive Investors
Sentiment: Neutral
A potential deal between Apple Inc and AI startup Perplexity would mark a strategic shift for the iPhone maker, but analysts at Jefferies said the benefits are unclear and the move could be interpreted as a defensive response to rising regulatory pressure on its long-standing relationship with Google. Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing either a partnership or full acquisition of Perplexity AI, a search engine startup recently valued at $14 billion.
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INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
Published: June 26, 2025 by: Business Wire
Sentiment: Neutral
SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Apple business and prospects, resulting in its stock trading at inflated prices.
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This outlook shows why investors should maintain exposure to the ‘Magnificent Seven'
Published: June 26, 2025 by: Market Watch
Sentiment: Positive
Big Tech is expected to see double the earnings growth of the S&P 500, as long as the group can maintain momentum in a key area.
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Options Corner: AAPL's Neutral Stance
Published: June 26, 2025 by: Schwab Network
Sentiment: Neutral
JPMorgan cut its price target on Apple (AAPL) to $230 from $240 and moderated its demand forecasts for the iPhone 17 series. Rick Ducat points to current technical patterns forming on Apple's chart and focuses on resistance, support and peak trading volume areas for the iPhone maker.
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Apple: Perplexity Rumors Reflect Increasing Pressures At Cupertino (Upgrade)
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc.'s AI efforts have underwhelming, leading to underperformance and raising concerns about its ability to innovate. Acquisitions like Perplexity AI won't solve the problem, as Apple lacks the culture and expertise that's needed to compete at the leading edge of AI. Apple should focus on leveraging its hardware strengths and building better partnerships with third-party AI leaders, rather than trying to compete directly.
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Unpacked 2025: Samsung's AI Ecosystem Is Coming For Apple, Google, And Other Rivals
Published: June 25, 2025 by: Seeking Alpha
Sentiment: Positive
Samsung's July 9 Unpacked event is more than a product launch—it's a strategic statement about AI and ecosystem leadership. Samsung is uniquely positioned, building not just devices but also the critical chips and infrastructure powering global tech, with strong financials and a fortress balance sheet. The company is aggressively integrating AI across all product categories, outpacing Apple and Google in ecosystem cohesion and innovation.
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Rosen Law Firm Urges Apple Inc. (NASDAQ: AAPL) Stockholders with Large Losses to Contact the Firm for Information About Their Rights
Published: June 24, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--Rosen Law Firm, a global investor rights law firm, announces that a shareholder filed a class action lawsuit on behalf of purchasers and acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). Apple is a technology company. For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allegations that A.
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Apple's potential deal with Perplexity AI seen as strategic AI boost – BofA
Published: June 24, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly exploring a potential acquisition or partnership with artificial intelligence startup Perplexity AI, in a move that could enhance its AI capabilities and reduce reliance on Alphabet's Google, according to Bank of America analysts. The investment bank, which maintains a "Buy" rating on Apple with a $235 price objective, said the iPhone maker stands to benefit significantly from integrating Perplexity's technology into its ecosystem, particularly to improve Siri and enter the search advertising market.
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Why Apple potentially acquiring Perplexity could be big news for its stock
Published: June 24, 2025 by: Market Watch
Sentiment: Positive
The tech giant could find a way out of the “penalty box” and cure the perception that it's an AI laggard.
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APPLE INC. (NASDAQ: AAPL) INVESTOR ALERT Investors With Large Losses in Apple Inc. Should Contact Bernstein Liebhard LLP To Discuss Their Rights
Published: June 24, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. For more information, submit a form at Apple Inc. Shareholder Class Action Lawsuit, email Investor Relations Manager Peter Allocco at [email protected], or call us at (212) 951-2030.
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How To Build A $1,000,000 Dividend Portfolio That Could Yield 11%+ In 15 Years
Published: June 24, 2025 by: Seeking Alpha
Sentiment: Positive
The Dividend Income Accelerator Portfolio balances income, growth, and capital appreciation, now enhanced by the global diversification from Allianz and LVMH. We focus on financially healthy companies with sustainable dividends and strong competitive advantages, optimizing risk-reward through sector and geographic diversification. The portfolio's Weighted Average Dividend Yield [FWD] of 4.05% and 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.06% project a Yield on Cost above 11% in 15 years.
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AAPL BREAKING NEWS: A Securities Fraud Class Action has been filed against Apple Inc.; Investors are Notified to Contact BFA Law to Potentially Recover Investment Losses
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)---- $AAPL #AAPL--Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit. Investors have until August 19, 2025, to ask the Court to be appoint.
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Geopolitical tensions rise, bitcoin swings, Apple reportedly targets AI deal
Published: June 23, 2025 by: Yahoo Finance
Sentiment: Neutral
On today's episode of Morning Brief, host Brad Smith covers rising geopolitical tensions after the US bombed Iranian nuclear sites. Fernando Valle, Energy Analyst at Hedgeye Risk Management, explains why Iran is unlikely to shut down the key oil transit route, the Strait of Hormuz.
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AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
LOS ANGELES--(BUSINESS WIRE)---- $AAPL--AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm.
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Tech stocks, including Apple, were safety trade during Covid, but this market is different
Published: June 23, 2025 by: CNBC
Sentiment: Neutral
A recent decline in the price of Apple is a marked contrast from 2020 when the tech stock served as a safety trade in an uncertain market. Apple's underperformance doesn't mean tech is not attracting investors, as the sector as a whole has bounced back strongly from this year's big, early selloff.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL
Published: June 23, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 23, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-xxxxx, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Analysts React to TSLA Robotaxi Event, AAPL Eyes A.I. Takeover
Published: June 23, 2025 by: Schwab Network
Sentiment: Positive
Jenny Horne describes the analyst community response to Tesla's (TSLA) Robotaxi launch in Austin. She discusses the range of bullish to tepid responses to its self-driving technology launch, including Wedbush's Dan Ives simply saying "this is the future" after attending the event.
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Here's why you should buy Apple stock before July 1
Published: June 23, 2025 by: Finbold
Sentiment: Neutral
American technology giant Apple (NASDAQ: AAPL) has had a tough run in 2025, with the stock underperforming most of its peers, but July could mark a turning point.
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INVESTOR ALERT: Robbins Geller Rudman & Dowd LLP Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit - AAPL
Published: June 23, 2025 by: Business Wire
Sentiment: Neutral
SAN DIEGO--(BUSINESS WIRE)--The suit alleges defendants issued false statements concerning Apple business and prospects, resulting in its stock trading at inflated prices.
Read More
Apple mulls Perplexity AI acquisition in bid to catch up in generative tech race
Published: June 23, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is reportedly weighing an acquisition of Perplexity AI, a fast-rising name in artificial intelligence, as the company looks to reassert itself in a sector where it has so far lagged behind peers. The discussions, said to involve senior executives including mergers chief Adrian Perica and services lead Eddy Cue, remain at an early stage, according to reports first published by Bloomberg.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000