Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Dow slides nearly 900 points, S&P 500 falls 1.6% as trade war fears intensify; Apple and restaurant stocks tumble
AAPL
Published: April 07, 2025 by: Invezz
Sentiment: Negative

US stocks experienced a volatile trading session on Monday, resulting in a significant drop. This occurred as the White House maintained a defiant stance following the implementation of unexpectedly high tariff rates on major US trading partners, which triggered a market meltdown.

Read More
image for news Dow slides nearly 900 points, S&P 500 falls 1.6% as trade war fears intensify; Apple and restaurant stocks tumble
Apple Takes the Biggest Hit of the "Magnificent Seven" in Response to Trump Tariffs
AAPL
Published: April 07, 2025 by: The Motley Fool
Sentiment: Negative

The sudden and sharp stock market sell-off following the Trump administration's tariff announcements on April 2 is hitting the world's largest technology companies. Apple (AAPL -5.03%), Microsoft, Amazon, Alphabet (Google), Meta Platforms (Facebook), Nvidia, and Tesla -- a group known as the "Magnificent Seven" stocks -- have plunged from their highs.

Read More
image for news Apple Takes the Biggest Hit of the "Magnificent Seven" in Response to Trump Tariffs
Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 07, 2025 by: CNBC Television
Sentiment: Positive

Gene Munster, Deepwater Asset Management managing partner, joins 'Money Movers' to discuss Munster's thoughts on the megacap technology sector, how companies will respond to the economic environment, and much more.

Read More
image for news Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
Apple: 2 Obvious Reasons To Buy, 1 To Sell
AAPL
Published: April 07, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. is well-prepared for tariff impacts due to diversified manufacturing and inelastic iPhone demand, allowing it to pass costs to consumers. AAPL stock is trading near its 200-week EMA, a historically strong support level, making it an attractive long-term buy. Despite the selloff, Apple remains historically expensive with a high P/E and PEG ratio, suggesting potential for further valuation contraction.

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image for news Apple: 2 Obvious Reasons To Buy, 1 To Sell
The Magnificent 7 Trade is Done. But These 2 Tech Stocks are Still Worth Buying
AAPL, NVDA
Published: April 07, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven trade is rolling over like we've never seen, with your average Mag Seven member off by over to 10% in the past week.

Read More
image for news The Magnificent 7 Trade is Done. But These 2 Tech Stocks are Still Worth Buying
UK loses bid to keep Apple appeal against demand for iPhone 'backdoor' a secret
AAPL
Published: April 07, 2025 by: CNBC
Sentiment: Neutral

The U.K.'s Investigatory Powers Tribunal on Monday published a ruling dismissing an attempt to prevent details from a hearing on an Apple appeal against the government from being made public. Apple had appealed against a demand from the U.K. government to allow officials to access iPhone users' encrypted data via a technical "backdoor.

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image for news UK loses bid to keep Apple appeal against demand for iPhone 'backdoor' a secret
RCS (Rich Communication Services) Business Messaging Market Report 2024-2029 with Focus on How Apple's Entrance into the Market will Impact Growth Over the Next Two Years
AAPL
Published: April 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

Dublin, April 07, 2025 (GLOBE NEWSWIRE) -- The "RCS Business Messaging Market: 2024-2029" report has been added to ResearchAndMarkets.com's offering.

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image for news RCS (Rich Communication Services) Business Messaging Market Report 2024-2029 with Focus on How Apple's Entrance into the Market will Impact Growth Over the Next Two Years
Tariff storm ravages Magnificent Seven as Apple nears one-year low
AAPL
Published: April 07, 2025 by: Reuters
Sentiment: Negative

The "Magnificent Seven" stocks sank on Monday, extending a market rout that has wiped off around $2 trillion from their combined value as investors worry about the financial fallout of U.S. President Donald Trump's global tariff war.

Read More
image for news Tariff storm ravages Magnificent Seven as Apple nears one-year low
Apple just won a bid to stop its UK privacy case from being held completely in secret
AAPL
Published: April 07, 2025 by: Business Insider
Sentiment: Positive

Apple just won a bid to stop its privacy legal battle with the UK from taking place in total secrecy. The UK government wants to be able to access data stored on the iPhone's Advanced Data Protection system.

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image for news Apple just won a bid to stop its UK privacy case from being held completely in secret
Apple Stock's Death Cross: Is The iPhone Maker Heading For A Rotten Summer?
AAPL
Published: April 07, 2025 by: Benzinga
Sentiment: Negative

Apple Inc. AAPL just bit into a Death Cross , and Wall Street is reaching for the antacids.

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image for news Apple Stock's Death Cross: Is The iPhone Maker Heading For A Rotten Summer?
Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption
AAPL
Published: April 04, 2025 by: Investors Business Daily
Sentiment: Negative

Apple stock tumbled for the second consecutive day on Friday amid fallout from the steep tariffs announced by President Donald Trump. The post Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption appeared first on Investor's Business Daily.

Read More
image for news Apple Stock Falls Amid It Speculation It Could Get A Tariff Exemption
Magnificent 7's $3 Trillion Club Is Vacant As Apple Stock Stumbles
AAPL
Published: April 04, 2025 by: Benzinga
Sentiment: Negative

For the first time in years, the $3 trillion club has no members. Apple Inc AAPL, the first company to hit the milestone in 2022, has fallen below the threshold, leaving Microsoft Corp MSFT and NVIDIA Corp NVDA also trailing in their bid to reclaim the title.

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image for news Magnificent 7's $3 Trillion Club Is Vacant As Apple Stock Stumbles
Overweighting Apple And Microsoft: A Strategic Play For Strong Risk-Adjusted Returns
AAPL, MSFT
Published: April 04, 2025 by: Seeking Alpha
Sentiment: Positive

Both Apple and Microsoft are key positions within my personal dividend growth portfolio and The Dividend Income Accelerator Portfolio, with plans to overweight both companies for strong risk-adjusted returns. Apple and Microsoft have outperformed the S&P 500 over the past 5 years, indicating their attractive risk-reward profiles. I believe they could continue outperforming the index in the coming years. Both companies are financially healthy, fairly valued, and can help investors achieve strong risk-adjusted returns despite the latest tariffs.

Read More
image for news Overweighting Apple And Microsoft: A Strategic Play For Strong Risk-Adjusted Returns
OpenAI, Apple, & Meta race to dominate the future of this tech
AAPL, META, MSFT
Published: April 04, 2025 by: Yahoo Finance
Sentiment: Neutral

Believe it or not, there are other things going on in the world of business and tech than tariffs and sell-offs in the "Magnificent 7." Take blockchain, crypto and Web3 – three areas that continue to see their fair share of startups seeking to make their names.

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image for news OpenAI, Apple, & Meta race to dominate the future of this tech
NVDA, TSLA & AAPL: Charting Mag 7 & Measuring Tariff Resistance
AAPL, NVDA, TSLA
Published: April 04, 2025 by: Schwab Network
Sentiment: Neutral

Nvidia (NVDA) gets 40% of its business from Asia, Tesla (TSLA) gets 22% of its revenue from China, and Apple (AAPL) added exposure to international markets. Jenny Horne talks about the potential for tariffs to etch more weakness into the stock market's leaders.

Read More
image for news NVDA, TSLA & AAPL: Charting Mag 7 & Measuring Tariff Resistance
Maxim Group's Tom Forte: 10% move in Apple was an overreaction
AAPL
Published: April 04, 2025 by: CNBC Television
Sentiment: Neutral

Tom Forte, Maxim Group analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on how the tech sector is getting hit by tariffs, how Apple might shift it's production or move prices, and more.

Read More
image for news Maxim Group's Tom Forte: 10% move in Apple was an overreaction
Tech, bank stocks bear the brunt as China retaliates to Trump tariffs
AAPL, AMZN, BAC, C, GOOG, GOOGL, GS, JPM, META, MS, WFC
Published: April 04, 2025 by: Reuters
Sentiment: Negative

U.S. tech heavyweights, banks and oil majors extended losses on Friday after Beijing retaliated with additional duties of 34% on U.S. goods, amplifying investor concerns over an escalating global trade war that has stoked fears of a recession.

Read More
image for news Tech, bank stocks bear the brunt as China retaliates to Trump tariffs
Apple suffers biggest one-day drop in 5 years as Trump's tariffs trigger $300 billion sell-off
AAPL
Published: April 04, 2025 by: Business Insider
Sentiment: Negative

Donald Trump's "Liberation Day" tariffs sparked a major sell-off in the iPhone maker on Thursday. Investors are spooked after Trump slapped heavy tariffs on its key supply chain hubs, such as China.

Read More
image for news Apple suffers biggest one-day drop in 5 years as Trump's tariffs trigger $300 billion sell-off
2 Warren Buffett Dividend Stocks to Buy and Hold Forever
AAPL, V
Published: April 04, 2025 by: The Motley Fool
Sentiment: Positive

Investing in dividend stocks is a great strategy for several reasons. Dividend-paying companies tend to be more resilient than their non-paying peers, and the regular payouts can smooth out losses, especially during a bear market, something many investors fear may be on the horizon.

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image for news 2 Warren Buffett Dividend Stocks to Buy and Hold Forever
Nasdaq Dips 6% Following Trump's Tariffs As Nvidia, Apple Decline: Investor Sentiment Plunges, Greed Index Remains In 'Extreme Fear' Zone
AAPL, NVDA
Published: April 04, 2025 by: Benzinga
Sentiment: Negative

The CNN Money Fear and Greed index showed a sharp decline in the overall market sentiment, while the index remained in the “Extreme Fear” zone on Thursday.

Read More
image for news Nasdaq Dips 6% Following Trump's Tariffs As Nvidia, Apple Decline: Investor Sentiment Plunges, Greed Index Remains In 'Extreme Fear' Zone
Apple investors lose $300bn as Trump unleashes 'Category 5 hurricane' of tariffs
AAPL
Published: April 04, 2025 by: Proactive Investors
Sentiment: Negative

Wall Street's biggest tech names took a bruising after hours on Thursday, as investors reacted to sweeping new tariffs announced by President Trump. The “Magnificent Seven” collectively shed more than $1 trillion in market value, with Apple Inc (NASDAQ:AAPL, ETR:APC) suffering its worst day since early 2020.

Read More
image for news Apple investors lose $300bn as Trump unleashes 'Category 5 hurricane' of tariffs
Apple: 6 Reasons To Consider Buying Amid Tariff Uncertainty
AAPL
Published: April 04, 2025 by: Seeking Alpha
Sentiment: Negative

Apple shares have dropped nearly 19% in 2025 due to concerns over rising tariffs on China, while the S&P 500 is down just 8%. Despite AAPL's history of strong performance, the stock is currently out of favor and rated a 'Hold' by Seeking Alpha analysts. I believe the negative impact on the Company related to tariffs is overblown.

Read More
image for news Apple: 6 Reasons To Consider Buying Amid Tariff Uncertainty
Stocks are Going on Sale, Time to be Greedy While Others are Fearful?
AAPL, AMZN
Published: April 03, 2025 by: Zacks Investment Research
Sentiment: Positive

History shows that buying stocks when they "go on sale" during a down period can be extremely rewarding for investors.

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image for news Stocks are Going on Sale, Time to be Greedy While Others are Fearful?
Apple sell-off on tariffs is overdone, analyst says
AAPL
Published: April 03, 2025 by: Yahoo Finance
Sentiment: Positive

President Trump's tariffs have sent the markets (^DJI, ^GSPC, ^IXIC) plunging, especially the tech-heavy Nasdaq. Apple (AAPL) and Amazon (AMZN) were hit particularly hard among Big Tech.

Read More
image for news Apple sell-off on tariffs is overdone, analyst says
Trump's "Reciprocal Tariffs": Why Major AI Stocks Apple, Meta, and Alphabet (Google) Are Feeling the Heat Today
AAPL
Published: April 03, 2025 by: The Motley Fool
Sentiment: Negative

The whole U.S. stock market is feeling the pain from the sweeping new tariffs that President Trump announced Wednesday after the market closed. As of 1:10 p.m.

Read More
image for news Trump's "Reciprocal Tariffs": Why Major AI Stocks Apple, Meta, and Alphabet (Google) Are Feeling the Heat Today
Trump Tariffs: Apple Loses $255 billion in market value
AAPL
Published: April 03, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Apple is being heavily impacted by President Trump's new tariffs, which will affect its supply chain and manufacturing centers in several countries, including China, India, Vietnam, Malaysia, Thailand, and Ireland. The tariffs will reach 34% for China, 27% for India, 46% for Vietnam, 24% for Malaysia, 37% for Thailand, and 20% for Ireland, threatening to disrupt Apple's global supply chain.

Read More
image for news Trump Tariffs: Apple Loses $255 billion in market value
Mag 7 relinquishes more than $800 billion as tech drives stock market nosedive
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 03, 2025 by: CNBC
Sentiment: Negative

As a whole, Magnificent Seven stocks were on pace to drop more than $800 billion in market cap. That reflects how tech stocks have led the broader market amid Thursday's steep sell-off.

Read More
image for news Mag 7 relinquishes more than $800 billion as tech drives stock market nosedive
Cramer Said the Market Always Closes Too High Versus the Morning. Watch Apple (AAPL), META (META) and Microsoft (MSFT) Today
AAPL, META, MSFT
Published: April 03, 2025 by: 24/7 Wall Street
Sentiment: Negative

The equity markets are seeing a broad selloff in the wake of President Trump's announcement yesterday on reciprocal tariffs, led by “Magnificent 7” stocks.

Read More
image for news Cramer Said the Market Always Closes Too High Versus the Morning. Watch Apple (AAPL), META (META) and Microsoft (MSFT) Today
Apple loses $250B market value as tariffs tank tech stocks
AAPL
Published: April 03, 2025 by: TechCrunch
Sentiment: Negative

Apple lost more than $250 billion in market value Thursday, with shares down as much as 8.5% as a result of President Donald Trump's tariff spree.

Read More
image for news Apple loses $250B market value as tariffs tank tech stocks
Will Trump tariffs make Apple iPhones more expensive?
AAPL
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Your favorite iPhone could soon become pricier, thanks to tariffs.

Read More
image for news Will Trump tariffs make Apple iPhones more expensive?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.