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- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1833
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4021975523070.0
- FreeCF/Share 6.6072
- PFCF 40.7219
- PE 36.3256
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino
Published: July 04, 2025 by: CNBC
Sentiment: Neutral
While "F1" was a victory lap for Apple' services business, Wall Street's reaction to the company's AI announcements at WWDC suggest there's some trouble underneath the hood. Last month, Apple hit the red carpet as its first true blockbuster movie, "F1," debuted to over $155 million — and glowing reviews — in its first weekend.
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Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (July 2025)
Published: July 04, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Apple Inc. (NASDAQ: AAPL) has long held an attraction for its ergonomic approach toward computing and communications among students and tech-minded users.
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Shareholder Alert: Robbins LLP Informs Investors of the Apple, Inc. Class Action Lawsuit
Published: July 03, 2025 by: GlobeNewsWire
Sentiment: Neutral
SAN DIEGO, July 03, 2025 (GLOBE NEWSWIRE) -- Robbins LLP informs stockholders that a class action was filed on behalf of all investors who purchased or acquired Apple, Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025. Apple is a multinational technology company that engages primarily in the business of smart-device and computer design and manufacturing, entertainment and artificial intelligence ("AI").
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Apple Services shine with App Store growth as Vietnam tariff risk deemed minimal
Published: July 03, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) continues to show strength in its Services business, with global App Store revenue estimated to have increased by 12% year-over-year in June, according to Bank of America analysts. The firm maintains its ‘Buy' rating on Apple and $235 price target, pointing to strong capital returns, leadership in on-device AI, and ongoing revenue diversification within the App Store.
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Alibaba: Apple Intelligence Partnership Is A Plus
Published: July 03, 2025 by: Seeking Alpha
Sentiment: Positive
Alibaba's FQ4 results showed strong growth in Ali Cloud and CMR, with AI-related products continuing to drive momentum. The Qwen3 AI model update and Apple partnership are major catalysts, positioning Alibaba as a key player in China's on-device AI space. Despite growth catalysts, profit and revenue missed expectations, and margins remain under pressure.
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Apple iPhone Sales Grow in China for First Time Since 2023 on Promotions
Published: July 03, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) iPhone sales in China rose 8% year-over-year in the second quarter, the first period of quarterly growth in the country since 2023.
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Jefferies upgrades Apple to 'Hold'
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral
'Fast Money' traders talk Jefferies upgrading Apple.
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AAPL INVESTOR NOTICE: Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
SAN DIEGO , July 2, 2025 /PRNewswire/ -- Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, all dates inclusive (the "Class Period"), have until August 19, 2025 to seek appointment as lead plaintiff of the Apple class action lawsuit. Captioned Tucker v.
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S&P 500 hits a new record close, Jeffries upgrades Apple stock
Published: July 02, 2025 by: Yahoo Finance
Sentiment: Positive
US stocks closed mixed with the S&P 500 hitting a fresh new record. The Nasdaq was also able to notch a record close.
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Apple's bold AI bet may be its only hope
Published: July 02, 2025 by: The Street
Sentiment: Neutral
Here's why partnering with Anthropic or OpenAI might be Apple's saving grace. Transcript: CAROLINE WOODS: We have Apple reportedly weighing using Anthropic or OpenAI to power Siri.
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The 'Halftime' Investment Committee debates whether tide is turning for Apple
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate whether the tide is turning for Apple shares as the stock leads the Dow today. Jefferies is upgrading Apple to a Hold from Underperform.
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Bajarin: New AAPL Partnerships Will Open Door to Rich A.I. Cycle
Published: July 02, 2025 by: Schwab Network
Sentiment: Positive
Ben Bajarin considers Apple (AAPL) a "pinnacle of innovation" for hardware. He believes investors want to see that same innovation on the software end, particularly through A.I.
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AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 2, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
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Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Apple's Hidden Moat Unlocked
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's Services revenue hit a record $26.6 billion in Q2-FY25, with gross margins topping 75%. The 2.4 billion-device ecosystem drives loyalty and cross-selling, with over 1 billion paid subscriptions globally. Services growth outpaced total revenue, up 12% YoY, despite a 2% Forex headwind last quarter.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , July 2, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Apple Considers Major Reversal to Improve Siri
Published: July 01, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg's Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
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Apple's Biggest Bear Isn't Budging. Hear Him Out.
Published: July 01, 2025 by: Barrons
Sentiment: Negative
Craig Moffett is sour on the iPhone maker for a host of reasons, from tariffs to China sales to AI.
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ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
Published: July 01, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 01, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 19, 2025.
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Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
Published: July 01, 2025 by: CNBC Television
Sentiment: Negative
Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple considering using OpenAI or Anthropic to power Siri.
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Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
Published: July 01, 2025 by: Barrons
Sentiment: Negative
While the iPhone maker is seeking to develop its own AI, it is also considering integrating a third party-product or buying an existing start-up in the field.
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Apple: Beaten Down, But Ready To Bounce Back
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive
Despite recent underperformance and headwinds, I maintain a Strong Buy rating on Apple Inc. stock due to its resilient financials and undervalued stock price. Apple's ecosystem, brand strength, and stable revenue streams justify AAPL stock's premium valuation versus peers, even as iPhone sales and AI delays weigh on sentiment. Regulatory clarity in Europe and potential AI acquisitions (e.g., Perplexity) could reignite innovation and offset risks from Google search deal uncertainty.
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Apple weighs using Anthropic or OpenAI to power Siri in major reversal
Published: July 01, 2025 by: TechXplore
Sentiment: Positive
Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.
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Should Apple Build a Smart Ring?
Published: June 30, 2025 by: Bloomberg Technology
Sentiment: Neutral
Bloomberg's Mark Gurman discusses how Apple could expand its wearable offerings with a smart ring. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
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Apple reportedly considers letting Anthropic and OpenAI power Siri
Published: June 30, 2025 by: TechCrunch
Sentiment: Positive
Apple is considering using AI models from OpenAI and Anthropic to power its updated version of Siri, rather than using technology the company has built in-house, according to a report from Bloomberg on Monday.
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Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Published: June 30, 2025 by: CNET
Sentiment: Positive
We could also be getting an updated Apple Vision Pro later this year.
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Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
Published: June 30, 2025 by: New York Post
Sentiment: Negative
This could be a years-long fight for Apple against enforcers' attempt to lower what they say are barriers to competition with Apple's iPhone.
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Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
Published: June 30, 2025 by: Reuters
Sentiment: Neutral
Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday, citing people familiar with the discussions.
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Apple loses bid to dismiss US smartphone monopoly case
Published: June 30, 2025 by: Reuters
Sentiment: Negative
Apple must face the U.S. Department of Justice's lawsuit accusing the iPhone maker of unlawfully dominating the U.S. smartphone market, a judge ruled on Monday.
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Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)
Published: June 30, 2025 by: PRNewsWire
Sentiment: Neutral
RADNOR, Pa. , June 30, 2025 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. ("Apple") (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period").
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000