Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino
AAPL
Published: July 04, 2025 by: CNBC
Sentiment: Neutral

While "F1" was a victory lap for Apple' services business, Wall Street's reaction to the company's AI announcements at WWDC suggest there's some trouble underneath the hood. Last month, Apple hit the red carpet as its first true blockbuster movie, "F1," debuted to over $155 million — and glowing reviews — in its first weekend.

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image for news Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (July 2025)
AAPL
Published: July 04, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) has long held an attraction for its ergonomic approach toward computing and communications among students and tech-minded users.

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image for news Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (July 2025)
Shareholder Alert: Robbins LLP Informs Investors of the Apple, Inc. Class Action Lawsuit
AAPL
Published: July 03, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN DIEGO, July 03, 2025 (GLOBE NEWSWIRE) -- Robbins LLP informs stockholders that a class action was filed on behalf of all investors who purchased or acquired Apple, Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025. Apple is a multinational technology company that engages primarily in the business of smart-device and computer design and manufacturing, entertainment and artificial intelligence ("AI").

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image for news Shareholder Alert: Robbins LLP Informs Investors of the Apple, Inc. Class Action Lawsuit
Apple Services shine with App Store growth as Vietnam tariff risk deemed minimal
AAPL
Published: July 03, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) continues to show strength in its Services business, with global App Store revenue estimated to have increased by 12% year-over-year in June, according to Bank of America analysts. The firm maintains its ‘Buy' rating on Apple and $235 price target, pointing to strong capital returns, leadership in on-device AI, and ongoing revenue diversification within the App Store.

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image for news Apple Services shine with App Store growth as Vietnam tariff risk deemed minimal
Alibaba: Apple Intelligence Partnership Is A Plus
AAPL, BABA
Published: July 03, 2025 by: Seeking Alpha
Sentiment: Positive

Alibaba's FQ4 results showed strong growth in Ali Cloud and CMR, with AI-related products continuing to drive momentum. The Qwen3 AI model update and Apple partnership are major catalysts, positioning Alibaba as a key player in China's on-device AI space. Despite growth catalysts, profit and revenue missed expectations, and margins remain under pressure.

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image for news Alibaba: Apple Intelligence Partnership Is A Plus
Apple iPhone Sales Grow in China for First Time Since 2023 on Promotions
AAPL
Published: July 03, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) iPhone sales in China rose 8% year-over-year in the second quarter, the first period of quarterly growth in the country since 2023.

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image for news Apple iPhone Sales Grow in China for First Time Since 2023 on Promotions
Jefferies upgrades Apple to 'Hold'
AAPL
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral

'Fast Money' traders talk Jefferies upgrading Apple.

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image for news Jefferies upgrades Apple to 'Hold'
AAPL INVESTOR NOTICE: Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , July 2, 2025 /PRNewswire/ -- Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, all dates inclusive (the "Class Period"), have until August 19, 2025 to seek appointment as lead plaintiff of the Apple class action lawsuit. Captioned Tucker v.

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image for news AAPL INVESTOR NOTICE: Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
S&P 500 hits a new record close, Jeffries upgrades Apple stock
AAPL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: July 02, 2025 by: Yahoo Finance
Sentiment: Positive

US stocks closed mixed with the S&P 500 hitting a fresh new record. The Nasdaq was also able to notch a record close.

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image for news S&P 500 hits a new record close, Jeffries upgrades Apple stock
Apple's bold AI bet may be its only hope
AAPL
Published: July 02, 2025 by: The Street
Sentiment: Neutral

Here's why partnering with Anthropic or OpenAI might be Apple's saving grace. Transcript: CAROLINE WOODS: We have Apple reportedly weighing using Anthropic or OpenAI to power Siri.

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image for news Apple's bold AI bet may be its only hope
The 'Halftime' Investment Committee debates whether tide is turning for Apple
AAPL
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate whether the tide is turning for Apple shares as the stock leads the Dow today. Jefferies is upgrading Apple to a Hold from Underperform.

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image for news The 'Halftime' Investment Committee debates whether tide is turning for Apple
Bajarin: New AAPL Partnerships Will Open Door to Rich A.I. Cycle
AAPL
Published: July 02, 2025 by: Schwab Network
Sentiment: Positive

Ben Bajarin considers Apple (AAPL) a "pinnacle of innovation" for hardware. He believes investors want to see that same innovation on the software end, particularly through A.I.

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image for news Bajarin: New AAPL Partnerships Will Open Door to Rich A.I. Cycle
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 2, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

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image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Apple's Hidden Moat Unlocked
AAPL
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Negative

Apple's Services revenue hit a record $26.6 billion in Q2-FY25, with gross margins topping 75%. The 2.4 billion-device ecosystem drives loyalty and cross-selling, with over 1 billion paid subscriptions globally. Services growth outpaced total revenue, up 12% YoY, despite a 2% Forex headwind last quarter.

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image for news Apple's Hidden Moat Unlocked
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 2, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Apple Considers Major Reversal to Improve Siri
AAPL
Published: July 01, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg's Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

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image for news Apple Considers Major Reversal to Improve Siri
Apple's Biggest Bear Isn't Budging. Hear Him Out.
AAPL
Published: July 01, 2025 by: Barrons
Sentiment: Negative

Craig Moffett is sour on the iPhone maker for a host of reasons, from tariffs to China sales to AI.

Read More
image for news Apple's Biggest Bear Isn't Budging. Hear Him Out.
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
AAPL
Published: July 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 01, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 19, 2025.

Read More
image for news ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
AAPL
Published: July 01, 2025 by: CNBC Television
Sentiment: Negative

Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple considering using OpenAI or Anthropic to power Siri.

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image for news Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
AAPL
Published: July 01, 2025 by: Barrons
Sentiment: Negative

While the iPhone maker is seeking to develop its own AI, it is also considering integrating a third party-product or buying an existing start-up in the field.

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image for news Apple Is Missing Out on the AI Rally. Why It Has No Good Options.
Apple: Beaten Down, But Ready To Bounce Back
AAPL
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive

Despite recent underperformance and headwinds, I maintain a Strong Buy rating on Apple Inc. stock due to its resilient financials and undervalued stock price. Apple's ecosystem, brand strength, and stable revenue streams justify AAPL stock's premium valuation versus peers, even as iPhone sales and AI delays weigh on sentiment. Regulatory clarity in Europe and potential AI acquisitions (e.g., Perplexity) could reignite innovation and offset risks from Google search deal uncertainty.

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image for news Apple: Beaten Down, But Ready To Bounce Back
Apple weighs using Anthropic or OpenAI to power Siri in major reversal
AAPL, MSFT
Published: July 01, 2025 by: TechXplore
Sentiment: Positive

Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

Read More
image for news Apple weighs using Anthropic or OpenAI to power Siri in major reversal
Should Apple Build a Smart Ring?
AAPL
Published: June 30, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman discusses how Apple could expand its wearable offerings with a smart ring. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

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image for news Should Apple Build a Smart Ring?
Apple reportedly considers letting Anthropic and OpenAI power Siri
AAPL, MSFT
Published: June 30, 2025 by: TechCrunch
Sentiment: Positive

Apple is considering using AI models from OpenAI and Anthropic to power its updated version of Siri, rather than using technology the company has built in-house, according to a report from Bloomberg on Monday.

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image for news Apple reportedly considers letting Anthropic and OpenAI power Siri
Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
AAPL
Published: June 30, 2025 by: CNET
Sentiment: Positive

We could also be getting an updated Apple Vision Pro later this year.

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image for news Analyst Says Apple Has Big Vision Pro Plans For 2027, Including Smart Glasses
Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
AAPL
Published: June 30, 2025 by: New York Post
Sentiment: Negative

This could be a years-long fight for Apple against enforcers' attempt to lower what they say are barriers to competition with Apple's iPhone.

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image for news Apple loses bid to dismiss DOJ's lawsuit alleging iPhone maker operating an illegal monopoly
Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
AAPL, MSFT
Published: June 30, 2025 by: Reuters
Sentiment: Neutral

Apple is weighing using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri, instead of its own in-house models, Bloomberg News reported on Monday, citing people familiar with the discussions.

Read More
image for news Apple weighs using Anthropic or OpenAI to power Siri in major reversal, Bloomberg News reports
Apple loses bid to dismiss US smartphone monopoly case
AAPL
Published: June 30, 2025 by: Reuters
Sentiment: Negative

Apple must face the U.S. Department of Justice's lawsuit accusing the iPhone maker of unlawfully dominating the U.S. smartphone market, a judge ruled on Monday.

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image for news Apple loses bid to dismiss US smartphone monopoly case
Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)
AAPL
Published: June 30, 2025 by: PRNewsWire
Sentiment: Neutral

RADNOR, Pa. , June 30, 2025 /PRNewswire/ -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. ("Apple") (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period").

Read More
image for news Class Action Announcement AAPL: A Securities Fraud Class Action Lawsuit Was Filed Against Apple Inc. (AAPL)

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.