Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 46.9295
- Debt/Equity 0.1507
- CurrentRatio 0.868
- ROIC 0.4983
- MktCap 3096191340000.0
- FreeCF/Share 7.0897
- PFCF 29.3042
- PE 31.1177
- Debt/Assets 0.0299
- DivYield 0.0049
- ROE 1.5492
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
AAPL Hardware Ecosystem Unbreakable, Innovation Needed in Apple Intelligence
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive
Andy Swan with @LikeFolio is "very bullish" on Apple (AAPL) long-term. While Andy expects tariff volatility to rock the stock for now, he says Apple's hardware ecosystem is so ingrained in our daily lives that it's impossible to escape.
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Having exposure to Apple is important, says Bokeh's Kim Forrest
Published: April 14, 2025 by: CNBC Television
Sentiment: Positive
Bokeh's Kim Forrest and Wedbush's Dan Ives join 'The Exchange' to discuss Trump's tech tariff exemption and the impact on Apple.
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Tariff delay offers temporary relief for US semiconductors, says Bank of America
Published: April 14, 2025 by: Proactive Investors
Sentiment: Positive
A temporary pause in US tariffs on electronics imported from China is giving the semiconductor sector a brief reprieve, according to Bank of America, even as the industry braces for new sector-specific trade measures. The US Customs and Border Protection announced late Friday that smartphones and PCs would be excluded from immediate tariff hikes, which had proposed rates as high as 145%.
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Trump gave tech companies a break from tariffs. Here's how long that could last.
Published: April 14, 2025 by: Market Watch
Sentiment: Positive
Late Friday, the Trump administration exempted smartphones and other consumer-electronics products from recently imposed tariffs, in what appears to be at least a temporary win for Apple Inc. AAPL+2.86%, Nvidia Corp. NVDA-0.79% and other Big Tech names.
Read More
Trump Celebrates Last Week's ‘Largest Gain' In Stock Market History—But Stocks Are Still Down During His Second Term
Published: April 14, 2025 by: Forbes
Sentiment: Neutral
President Donald Trump on Monday celebrated last week's historic stock market surge following his softening on tariffs, the latest evidence of financial market movements' influence on Trump, whose Monday assertion was arguably cherrypicked considering the stock losses during his second term are still stark.
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Importance of Tech Tariff Exemptions to AAPL, A.I. & Services Key Ahead
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive
"You have to be positive" on the Trump administration's decision to dial back tech tariffs, according to Angelo Zino. Even if the exemptions are temporary, Angelo says it offers Apple (AAPL) a buffer to adjust its manufacturing to limit China tariff impacts.
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Why Palantir, Apple, and Micron Rallied Monday
Published: April 14, 2025 by: The Motley Fool
Sentiment: Neutral
The continuing threat of a far-reaching trade war and on-again, off-again tariffs has sparked historic volatility in the stock market in recent weeks. The dour mood resulting from ongoing correction has been offset by waves of euphoria, with investors latching onto any positive developments to bid up stocks from recent lows.
Read More
Tech stocks update: Apple, Nvidia prices rise despite confusion over smartphone tariff exemptions
Published: April 14, 2025 by: Fast Company
Sentiment: Positive
It's been another chaotic weekend when it comes to President Trump's tariff trade war. On Friday, it was announced that electronic devices like smartphones and computers would be exempt from the looming tariffs of up to 145%—music to tech investors' ears.
Read More
Apple is struggling to catch a break right now
Published: April 14, 2025 by: Business Insider
Sentiment: Negative
Apple looked like it was off the hook for some tariffs. Then Donald Trump said there wasn't a tariff "exception" for tech products.
Read More
Example Options Plays in AAPL and META
Published: April 14, 2025 by: Schwab Network
Sentiment: Neutral
As Pres. Trump pulls back on his tariff policy, Apple (AAPL) is among the early stocks to pop higher. Meanwhile, Meta Platforms (META) faces antitrust headwinds as the FTC begins its trial with WhatsApp and Instagram's ownership on the line.
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Bullish trade in Apple options reaps gains as shares jump on tariff exemption
Published: April 14, 2025 by: Reuters
Sentiment: Positive
An unidentified options trader's multi-million dollar bet on a short-term rebound in Apple Inc.'s shares was set to reap a sizable profit as the iPhone-maker's shares soared on Monday following the Trump administration's weekend move to grant tariff exclusions for smartphones.
Read More
Trump Gives Apple A Reprieve But Tramples On Stock Market Bulls' Initial Jubilation
Published: April 14, 2025 by: Benzinga
Sentiment: Neutral
To gain an edge, this is what you need to know today.
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Apple was on brink of crisis before Trump tariff concession
Published: April 14, 2025 by: TechXplore
Sentiment: Negative
Apple Inc. has managed to dodge its biggest crisis since the pandemic—for the moment, at least.
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"Mass Uncertainty" Around Tech Remains, AAPL Soars Despite Risk
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive
Dan Ives offers cautious optimism after the Trump administration dialed back tariffs surrounding semiconductors and other technology. Jenny Horne notes the market pullback bringing tech valuations to more reasonable levels but agrees with Ives' cautious approach due to a continued lack of clarity from the White House.
Read More
Rally in Apple ETFs in the Cards?
Published: April 14, 2025 by: Zacks Investment Research
Sentiment: Positive
With Trump exempting phones, computers, chips from new tariffs, buyers may now use the latest dip in Apple shares as a buying opportunity.
Read More
'Nobody Is Getting Off The Hook,' But iPhones Are: Reiterating Buy On Apple
Published: April 14, 2025 by: Seeking Alpha
Sentiment: Negative
President Trump's tariff exemption for smartphones, computers etc. may not stick for others, but in our view will stick for Apple Inc. because Trump can't afford iPhones to be collateral damage in U.S.-China trade war. U.S. tariffs on China, at 145%, disproportionately harm U.S. companies more than China; the bulk of value from a $1,000 iPhone to U.S. semi companies. Keeping tariffs that include Apple would also give Chinese smartphone vendors a runway to eat up more of the global smartphone market, which Apple can't afford.
Read More
Apple's Falling Share Price Gets Saved
Published: April 14, 2025 by: 24/7 Wall Street
Sentiment: Neutral
The feared $4,500 iPhone price was based on the Apple Inc. (NASDAQ: AAPL) smartphone being built outside China and with parts not made in China.
Read More
Options Corner: AAPL
Published: April 14, 2025 by: Schwab Network
Sentiment: Neutral
Keybanc upgraded Apple (AAPL) to Sector Weight from Underweight. Rick Ducat takes a look at the volatile trading impacting the tech sector thus far in 2025.
Read More
Apple's Margins Catch A Break, But Road Ahead Still Looks Bumpy
Published: April 14, 2025 by: Benzinga
Sentiment: Positive
Apple Inc AAPL investors breathed a much-needed sigh of relief on Friday when the Trump administration announced a decision to exempt iPhones, iPads, and Macs from the latest wave of reciprocal tariffs. This might have saved the company from a near-term cost storm.
Read More
Apple hasn't gotten an ‘all clear' on tariffs, but its stock is still surging
Published: April 14, 2025 by: Market Watch
Sentiment: Positive
Apple Inc. hasn't yet gotten the “all clear” signal on tariffs, but Wall Street is celebrating anyway.
Read More
Apple's Supply Chain Strength
Published: April 11, 2025 by: Bloomberg Technology
Sentiment: Positive
Tony Wang, manager of T. Rowe Price's Science & Technology Equity Strategy portfolio, explains why Apple is still the portfolio's biggest holding despite US-China tariffs.
Read More
How to Invest in Today's Market
Published: April 11, 2025 by: The Motley Fool
Sentiment: Neutral
The market has been extremely volatile over the past week, but long-term investors should see this as an opportunity. For those who can look past short-term moves, the market has opportunities ahead.
Read More
Apple may hike iPhone prices as Trump tariffs on China remain high
Published: April 11, 2025 by: CNBC
Sentiment: Negative
Apple's reliance in China will likely lead to higher prices for iPhones.
Read More
Apple Tariff Choices: Cut Low-End iPhones, Extend Release Schedule
Published: April 11, 2025 by: Barrons
Sentiment: Neutral
Morgan Stanley analyst Erik Woodring thinks Apple should remove low-end iPhone storage options. BofA analyst Wamsi Mohan has a different idea.
Read More
Apple's Efforts to Prepare for Tariffs
Published: April 10, 2025 by: Bloomberg Technology
Sentiment: Neutral
Carolina Milanesi, Creative Strategies president and principal analyst, says Apple's reported airlift of iPhones from India to the US ahead of tariffs is unlike anything she has seen in her career. She explains why Apple is unlikely to build iPhones in the US with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.
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Apple has few incentives to start making iPhones in U.S., despite Trump's trade war with China
Published: April 10, 2025 by: TechXplore
Sentiment: Neutral
President Donald Trump's administration has been predicting its barrage of tariffs targeting China will push Apple into manufacturing the iPhone in the United States for the first time.
Read More
Apple Has A Big China Problem
Published: April 10, 2025 by: Seeking Alpha
Sentiment: Negative
Apple stock faces significant risks, including soft iPhone sales, regulatory hurdles, and increased tariffs impacting consumer confidence and costs. Despite these challenges, EBITDA and free cash flow estimates have only slightly decreased. Peer group valuation shows a 30% upside, but global recession risks and valuation concerns justify maintaining a hold rating with a $204.61 price target.
Read More
Apple Retreats to Rare, Long-Term Value Zone
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Negative
All stocks eventually succumb to gravity, and Apple is no different. However, yesterday, the stock retreated to a level that has held for more than two decades.
Read More
Apple drops 4% after notching best day since 1998
Published: April 10, 2025 by: CNBC
Sentiment: Negative
Apple dropped 4% after its best day since January 1998. Markets fell Thursday after President Trump announced a 90-day pause on some tariffs that spurred a historic market rally.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000