Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.4208
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3829711043400.0
  • FreeCF/Share 6.4541
  • PFCF 39.8165
  • PE 38.7373
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

Donald Trump Threatens New Tariffs On Apple And The European Union
AAPL
Published: May 23, 2025 by: Deadline
Sentiment: Negative

Markets fell this morning following President Donald Trump's new threat to impose tariffs, this time a 50% duty on goods from the European Union and 25% on Apple.

Read More
image for news Donald Trump Threatens New Tariffs On Apple And The European Union
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
AAPL
Published: May 23, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 23, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

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image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative

9:52am: Tariff tweets shake markets—again Wall Street woke up to a rough start Friday morning, with major indexes tumbling as renewed trade tensions and inflation concerns rattled investor confidence. The Dow sank 380 points, or 0.9%, while the S&P 500 slid 1.1%.

Read More
image for news Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
AAPL, TSLA
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

J.D. Durkin dives deeper into President Trump's threat of tariffs on Apple (AAPL). The president wants more U.S. production, though J.D.

Read More
image for news AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

“I have long ago informed Tim Cook of Apple that I expected their iPhones that will be sold in the [U.S.] will be manufactured and built in the [U.S.], not India, or anyplace else,” Trump wrote, adding, “If that is not the case, a tariff of at least 25% must be paid by Apple to the U.S.”

Read More
image for news Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
Apple could launch AI-powered smart glasses in 2026
AAPL
Published: May 23, 2025 by: TechCrunch
Sentiment: Positive

Apple is reportedly looking to release a pair of smart glasses by the end of next year in a bid to compete with Meta's AI-powered glasses, the Ray-Ban Meta.

Read More
image for news Apple could launch AI-powered smart glasses in 2026
Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
AAPL
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

The tariff talk is back. President Trump threatened 50% tariffs against the E.U.

Read More
image for news Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
Options Corner: AAPL Faces Tariff Turmoil
AAPL
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

Apple (AAPL) takes a hit after President Trump threatened the company with 25% tariffs on any iPhone sold in the U.S. that are made overseas. Rick Ducat breaks down the chart and says the stock is poised to break below its previous lows and possibly retest its August lows.

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image for news Options Corner: AAPL Faces Tariff Turmoil
Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
AAPL
Published: May 23, 2025 by: Fox Business
Sentiment: Negative

President Donald Trump is set to impose fresh tariffs on both Apple and the European Union, saying that the iPhone manufacturer and the trading bloc have not heeded to his previous demands.

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image for news Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
Trump threatens 25% tariffs on iPhones made outside the US
AAPL
Published: May 23, 2025 by: TechCrunch
Sentiment: Negative

President Trump lashed out at Apple on Friday, threatening the company with a 25% tariff on iPhones unless it moves production to the U.S.

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image for news Trump threatens 25% tariffs on iPhones made outside the US
Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
AAPL
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares moved almost 4% lower before Friday's opening bell after US president Donald Trump threatened to impose a 25% tariff on Apple products unless iPhones sold in the United States are manufactured domestically rather than in countries like India or China. Apple has been shifting some of its iPhone manufacturing to India as part of its supply chain diversification in response to Trump's tariffs on China.

Read More
image for news Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
Trump Escalates Tariff Threats, Targeting Europe and Apple
AAPL
Published: May 23, 2025 by: NYTimes
Sentiment: Negative

The president threatened both Apple and the European Union with higher tariffs on social media Friday morning, saying that trade talks with the Europeans had stalled.

Read More
image for news Trump Escalates Tariff Threats, Targeting Europe and Apple
Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
AAPL
Published: May 23, 2025 by: Market Watch
Sentiment: Negative

President Donald Trump said Apple must pay a 25% tariff if it doesn't rely on domestic production of iPhones for the U.S. market

Read More
image for news Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
AAPL
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Read More
image for news Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

Apple shares led tech losses, falling 4%, while benchmark Treasury yields slipped as investors sought safer assets.

Read More
image for news Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
AAPL
Published: May 23, 2025 by: FXEmpire
Sentiment: Negative

Dow drops 600 points as President Trump targets Apple and EU with tariffs, reigniting trade fears and pressuring tech stocks and bond yields today.

Read More
image for news Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
AAPL
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative

President Trump has threatened Apple with a 25% tariff if it continues to manufacture iPhones abroad.

Read More
image for news Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

This is a developing story.

Read More
image for news Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

President Donald Trump warned Apple that the company could face a 25% tariff if it does not shift iPhone manufacturing to the United States.

Read More
image for news Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
Trump threatens EU with 50% tariffs - as Apple faces 25%
AAPL
Published: May 23, 2025 by: Skynews
Sentiment: Negative

Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were "going nowhere".

Read More
image for news Trump threatens EU with 50% tariffs - as Apple faces 25%
Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
AAPL
Published: May 23, 2025 by: Barrons
Sentiment: Negative

Apple shares were dropping on Friday after President Donald Trump threatened a 25% tariff on its iPhones sold in the U.S. unless they are made stateside.

Read More
image for news Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Negative

Shares of Apple were under pressure on Friday after Trump's post on Truth Social.

Read More
image for news Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
Apple raises trade-in prices for iPhones in China to spur demand in key market
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Positive

Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device. The move signals Apple's desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.

Read More
image for news Apple raises trade-in prices for iPhones in China to spur demand in key market
Apple offers additional trade-in discounts for new iPhones in China
AAPL
Published: May 23, 2025 by: Reuters
Sentiment: Positive

Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.

Read More
image for news Apple offers additional trade-in discounts for new iPhones in China
Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
AAPL
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.

Read More
image for news Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
AAPL
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.

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image for news APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
AAPL
Published: May 22, 2025 by: Benzinga
Sentiment: Positive

Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.

Read More
image for news Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Kraken Tokenizes Apple, Nvidia, Tesla Shares
AAPL, NVDA, TSLA
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive

Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.

Read More
image for news Kraken Tokenizes Apple, Nvidia, Tesla Shares
Apple's Biggest Risk Isn't Competition--It's The Consumer
AAPL
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.

Read More
image for news Apple's Biggest Risk Isn't Competition--It's The Consumer
Apple will ultimately get AI right, says Maxim Group's Tom Forte
AAPL
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive

Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.

Read More
image for news Apple will ultimately get AI right, says Maxim Group's Tom Forte

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.