Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.4208
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3829711043400.0
- FreeCF/Share 6.4541
- PFCF 39.8165
- PE 38.7373
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
---|---|---|---|---|---|---|---|
Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
Donald Trump Threatens New Tariffs On Apple And The European Union
Published: May 23, 2025 by: Deadline
Sentiment: Negative
Markets fell this morning following President Donald Trump's new threat to impose tariffs, this time a 50% duty on goods from the European Union and 25% on Apple.
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Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
Published: May 23, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 23, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative
9:52am: Tariff tweets shake markets—again Wall Street woke up to a rough start Friday morning, with major indexes tumbling as renewed trade tensions and inflation concerns rattled investor confidence. The Dow sank 380 points, or 0.9%, while the S&P 500 slid 1.1%.
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AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
J.D. Durkin dives deeper into President Trump's threat of tariffs on Apple (AAPL). The president wants more U.S. production, though J.D.
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Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
Published: May 23, 2025 by: Forbes
Sentiment: Negative
“I have long ago informed Tim Cook of Apple that I expected their iPhones that will be sold in the [U.S.] will be manufactured and built in the [U.S.], not India, or anyplace else,” Trump wrote, adding, “If that is not the case, a tariff of at least 25% must be paid by Apple to the U.S.”
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Apple could launch AI-powered smart glasses in 2026
Published: May 23, 2025 by: TechCrunch
Sentiment: Positive
Apple is reportedly looking to release a pair of smart glasses by the end of next year in a bid to compete with Meta's AI-powered glasses, the Ray-Ban Meta.
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Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
The tariff talk is back. President Trump threatened 50% tariffs against the E.U.
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Options Corner: AAPL Faces Tariff Turmoil
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative
Apple (AAPL) takes a hit after President Trump threatened the company with 25% tariffs on any iPhone sold in the U.S. that are made overseas. Rick Ducat breaks down the chart and says the stock is poised to break below its previous lows and possibly retest its August lows.
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Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
Published: May 23, 2025 by: Fox Business
Sentiment: Negative
President Donald Trump is set to impose fresh tariffs on both Apple and the European Union, saying that the iPhone manufacturer and the trading bloc have not heeded to his previous demands.
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Trump threatens 25% tariffs on iPhones made outside the US
Published: May 23, 2025 by: TechCrunch
Sentiment: Negative
President Trump lashed out at Apple on Friday, threatening the company with a 25% tariff on iPhones unless it moves production to the U.S.
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Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) shares moved almost 4% lower before Friday's opening bell after US president Donald Trump threatened to impose a 25% tariff on Apple products unless iPhones sold in the United States are manufactured domestically rather than in countries like India or China. Apple has been shifting some of its iPhone manufacturing to India as part of its supply chain diversification in response to Trump's tariffs on China.
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Trump Escalates Tariff Threats, Targeting Europe and Apple
Published: May 23, 2025 by: NYTimes
Sentiment: Negative
The president threatened both Apple and the European Union with higher tariffs on social media Friday morning, saying that trade talks with the Europeans had stalled.
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Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
Published: May 23, 2025 by: Market Watch
Sentiment: Negative
President Donald Trump said Apple must pay a 25% tariff if it doesn't rely on domestic production of iPhones for the U.S. market
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Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
Published: May 23, 2025 by: New York Post
Sentiment: Negative
Apple shares led tech losses, falling 4%, while benchmark Treasury yields slipped as investors sought safer assets.
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Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
Published: May 23, 2025 by: FXEmpire
Sentiment: Negative
Dow drops 600 points as President Trump targets Apple and EU with tariffs, reigniting trade fears and pressuring tech stocks and bond yields today.
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Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative
President Trump has threatened Apple with a 25% tariff if it continues to manufacture iPhones abroad.
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Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
Published: May 23, 2025 by: Forbes
Sentiment: Negative
This is a developing story.
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Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
Published: May 23, 2025 by: New York Post
Sentiment: Negative
President Donald Trump warned Apple that the company could face a 25% tariff if it does not shift iPhone manufacturing to the United States.
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Trump threatens EU with 50% tariffs - as Apple faces 25%
Published: May 23, 2025 by: Skynews
Sentiment: Negative
Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were "going nowhere".
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Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
Published: May 23, 2025 by: Barrons
Sentiment: Negative
Apple shares were dropping on Friday after President Donald Trump threatened a 25% tariff on its iPhones sold in the U.S. unless they are made stateside.
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Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
Published: May 23, 2025 by: CNBC
Sentiment: Negative
Shares of Apple were under pressure on Friday after Trump's post on Truth Social.
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Apple raises trade-in prices for iPhones in China to spur demand in key market
Published: May 23, 2025 by: CNBC
Sentiment: Positive
Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device. The move signals Apple's desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.
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Apple offers additional trade-in discounts for new iPhones in China
Published: May 23, 2025 by: Reuters
Sentiment: Positive
Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.
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Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.
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APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.
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Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Published: May 22, 2025 by: Benzinga
Sentiment: Positive
Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.
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Kraken Tokenizes Apple, Nvidia, Tesla Shares
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive
Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.
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Apple's Biggest Risk Isn't Competition--It's The Consumer
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.
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Apple will ultimately get AI right, says Maxim Group's Tom Forte
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive
Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000