Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple in talks to acquire US Formula 1 broadcast rights, potentially replacing ESPN: report
AAPL
Published: July 09, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) is in discussions to acquire the US broadcast rights for Formula 1, potentially replacing ESPN as the current rights holder when its contract expires after the 2025 season, according to a report from The Financial Times on Wednesday. Per the report, which cited sources familiar with the matter, Apple's interest in Formula 1 is part of a broader push to expand its presence in live sports broadcasting.

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image for news Apple in talks to acquire US Formula 1 broadcast rights, potentially replacing ESPN: report
iPhone Recovering Ground in China: Buy, Sell or Hold the AAPL Stock?
AAPL
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

Although Apple iPhone recovers some ground in China, stiff competition and stretched valuation make the stock a risky bet for investors.

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image for news iPhone Recovering Ground in China: Buy, Sell or Hold the AAPL Stock?
Apple looks to bid on becoming US home for Formula 1
AAPL
Published: July 09, 2025 by: TechCrunch
Sentiment: Positive

Formula 1 could have a new U.S. streaming service home soon. Apple is in talks to purchase the rights as it looks to further invest in live sports, the Financial Times reports.

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image for news Apple looks to bid on becoming US home for Formula 1
Samsung's Latest Foldables Aim for Mainstream Appeal Ahead of Apple's Debut
AAPL, SSNLF
Published: July 09, 2025 by: Bloomberg Technology
Sentiment: Positive

Samsung introduced three new foldable smartphones in an effort to cement its grip on the category before Apple enters the chat next year. Samantha Kelly explains the new lineup and what to expect -------- Like this video?

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image for news Samsung's Latest Foldables Aim for Mainstream Appeal Ahead of Apple's Debut
Apple's AI Lag Is Coming To An End
AAPL
Published: July 09, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is lagging in AI, but I think the negatives are priced in and see the company moving in the right direction. Technical setup suggests consolidation or a pullback, with strong support at $204. I see this as a compelling re-entry point before sentiment improves. Recent sales growth in China, driven by promotions and new models, signals potential for a broader recovery if momentum is sustained.

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image for news Apple's AI Lag Is Coming To An End
Nvidia briefly becomes the first $4 trillion company. How it beat Microsoft and Apple to the crown.
AAPL, MSFT, NVDA
Published: July 09, 2025 by: Market Watch
Sentiment: Positive

The chip maker's stock touched an intraday level needed to achieve a $4 trillion market cap, but has since pulled back slightly.

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image for news Nvidia briefly becomes the first $4 trillion company. How it beat Microsoft and Apple to the crown.
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 9, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 09, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 9, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

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image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
AAPL, AMZN, CRWV, META
Published: July 08, 2025 by: Yahoo Finance
Sentiment: Neutral

BlackRock's chief investment and portfolio strategist for the Americas, Gargi Chaudhuri, joins Opening Bid with Yahoo Finance Executive Editor Brian Sozzi to take a closer look at the market on Tuesday, July 8. As Trump's trade policy evolves, Yahoo Finance Technology Editor Dan Howley examines the impact of tariffs on Apple.

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image for news Meta vs. Apple in AI talent war, Amazon Prime Day, CoreWeave: Opening Bid
"This is a Race:" NVDA Speeds Ahead in A.I., AAPL & Samsung Hit the Brakes
AAPL, NVDA, SSNLF
Published: July 08, 2025 by: Schwab Network
Sentiment: Positive

Daniel Rubino of @WindowsCentral says Nvidia (NVDA) is doing "quite well" in the A.I. space as companies start applying the tech to everyday life.

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image for news "This is a Race:" NVDA Speeds Ahead in A.I., AAPL & Samsung Hit the Brakes
Mark Zuckerberg's Meta pays ‘tens of millions of dollars' to poach top Apple AI exec — adding to murderers' row of new hires
AAPL
Published: July 08, 2025 by: New York Post
Sentiment: Positive

Mark Zuckerberg's Meta has reportedly poached one of Apple's top artificial intelligence researchers as part of its ongoing hiring spree.

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image for news Mark Zuckerberg's Meta pays ‘tens of millions of dollars' to poach top Apple AI exec — adding to murderers' row of new hires
Meta lures Apple AI executive with reported eight-figure offer
AAPL, META
Published: July 08, 2025 by: Proactive Investors
Sentiment: Positive

Meta Platforms Inc (NASDAQ:META, ETR:FB2A, SWX:FB) has hired Apple Inc (NASDAQ:AAPL, ETR:APC) head of AI models, Ruoming Pang, to lead its newly formed superintelligence unit, Bloomberg reported on Monday, in the latest sign of intensifying competition among Big Tech firms for top artificial intelligence talent. Pang, who led Apple's 100-person foundation models team responsible for the company's Apple Intelligence and Siri features, is reportedly joining Meta in a deal valued at tens of millions of dollars per year.

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image for news Meta lures Apple AI executive with reported eight-figure offer
Trump advisor Peter Navarro blasts Tim Cook for making iPhones in China
AAPL
Published: July 07, 2025 by: New York Post
Sentiment: Negative

The outburst intensified pressure by the Trump administration for Apple to bring back manufacturing to the United States.

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image for news Trump advisor Peter Navarro blasts Tim Cook for making iPhones in China
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 7, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Apple appeals €500M EU fine over App Store practices
AAPL
Published: July 07, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) has filed an appeal against a €500 million (US$586 million) fine imposed by the European Union for allegedly violating the Digital Markets Act (DMA), escalating a major dispute between the iPhone maker and EU regulators over competition in the app space. The European Commission issued the fine in April, then stating that Apple's restrictions on app developers prevented them from informing users about alternative and potentially cheaper purchasing options outside of the App Store.

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image for news Apple appeals €500M EU fine over App Store practices
Trump advisor Navarro rips Apple's Tim Cook on not moving production out of China fast enough
AAPL
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative

White House trade advisor Peter Navarro chastised Apple CEO Tim Cook on Monday over the company's response to pressure from the Trump administration to make more of its products outside of China. “Going back to the first Trump term, Tim Cook has continually asked for more time in order to move his factories out of China,” Navarro said in an interview on CNBC's “Squawk on the Street.

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image for news Trump advisor Navarro rips Apple's Tim Cook on not moving production out of China fast enough
'F1' is Apple's highest-grossing theatrical film ever
AAPL
Published: July 07, 2025 by: CNBC
Sentiment: Positive

Apple's "F1: The Movie" has generated more than $293 million at the global box office, the most of any film released theatrically by the company. "F1" has generated $60 million of its total global haul from IMAX theaters, a little more than 20% of its total gross so far.

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image for news 'F1' is Apple's highest-grossing theatrical film ever
Apple appeals European Union's $587 million antitrust fine in escalating showdown
AAPL
Published: July 07, 2025 by: New York Post
Sentiment: Negative

Apple filed an appeal over the European Union's $587 million fine on Monday – escalating a showdown over enforcement of a sweeping antitrust law targeting Big Tech firms.

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image for news Apple appeals European Union's $587 million antitrust fine in escalating showdown
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL
Published: July 07, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 07, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?

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image for news APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Lawsuit Alert: Investors who lost over $250,000 with shares of Apple Inc. (NASDAQ: AAPL) should contact the Shareholders Foundation
AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , July 7, 2025 /PRNewswire/ -- The Shareholders Foundation, Inc. announces that a lawsuit is pending for certain investors in Apple Inc. (NASDAQ: AAPL) shares. Investors who purchased in excess of $250,000 in shares of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, have certain options and there are short and strict deadlines running.

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image for news Lawsuit Alert: Investors who lost over $250,000 with shares of Apple Inc. (NASDAQ: AAPL) should contact the Shareholders Foundation
Peter Navarro: 'Inconceivable' that Apple could not produce iPhones outside China
AAPL
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative

Peter Navarro, White House Senior Counselor for trade and manufacturing, joins CNBC's 'Squawk on the Street' to discuss his view on the Federal Reserve's rate policy, manufacturing, and more.

Read More
image for news Peter Navarro: 'Inconceivable' that Apple could not produce iPhones outside China
Apple Fights $580 Million App Store Fine in Europe
AAPL
Published: July 07, 2025 by: PYMNTS
Sentiment: Negative

Apple has appealed what it calls an “unlawful” $580 million fine from the European Union. [contact-form-7] “We believe the European Commission's decision — and their unprecedented fine — go far beyond what the law requires,” the tech giant said in a statement on Monday, per a report by Bloomberg News.

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image for news Apple Fights $580 Million App Store Fine in Europe
Apple appeals 500 million EU fine over App Store policies
AAPL
Published: July 07, 2025 by: CNBC
Sentiment: Negative

Apple appealed the 500 million euro ($586 million) fine issued by the European Union for violating the EU's Digital Markets Act. The EU announced the fine in April, saying that Apple "breached its anti-steering obligation" with restrictions on the App Store.

Read More
image for news Apple appeals 500 million EU fine over App Store policies
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 7, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
'Apple is a growth stock that doesn't grow very much': Strategist
AAPL
Published: July 04, 2025 by: Yahoo Finance
Sentiment: Negative

Shay Boloor, Futurum chief market strategist, and Steve Sosnick Chief Strategist at Interactive Brokers join Market Catalysts to the outlook for Meta and Apple as the AI competition heats up. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts here.

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image for news 'Apple is a growth stock that doesn't grow very much': Strategist
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
AAPL
Published: July 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
The Apple Comeback Will Be Better Than the Setback
AAPL
Published: July 04, 2025 by: MarketBeat
Sentiment: Positive

With the S&P 500 and the Nasdaq-100 indexes now sitting at new all-time highs relatively undisturbed, it makes sense to see some of the best companies in the United States economy start to go on a sort of “meltdown” mode for the coming months and quarters. This is exactly where the best opportunity will be for those investors who know what they are looking for.

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image for news The Apple Comeback Will Be Better Than the Setback
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
AAPL, STM
Published: July 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

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image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Despite Roaring Stock Market, 2025's Most Valuable Company List Hasn't Changed Much
AAPL, AMZN, GOOG, META, MSFT, NVDA, WMT
Published: July 04, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Unlike sales of actual product units or services, brand name value is also an important, albeit more complex valuation to quantify.

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image for news Despite Roaring Stock Market, 2025's Most Valuable Company List Hasn't Changed Much
AAPL SHAREHOLDERS: The Apple Inc. August 19 Class Action Deadline is Approaching – Contact BFA Law if You Suffered Losses (NASDAQ:AAPL)
AAPL
Published: July 04, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 04, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

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image for news AAPL SHAREHOLDERS: The Apple Inc. August 19 Class Action Deadline is Approaching – Contact BFA Law if You Suffered Losses (NASDAQ:AAPL)

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.