Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 46.9295
- Debt/Equity 0.1507
- CurrentRatio 0.868
- ROIC 0.4983
- MktCap 3096191340000.0
- FreeCF/Share 7.0897
- PFCF 29.3042
- PE 31.1177
- Debt/Assets 0.0299
- DivYield 0.0049
- ROE 1.5492
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Dow Jones and Nasdaq: Boeing, Microsoft, Apple Power Industrial and Tech Rebound
Published: April 23, 2025 by: FXEmpire
Sentiment: Positive
US stocks surge as Dow jumps 1,000+ points on China tariff rollback hopes and dovish Fed tone. Tech stocks and chipmakers lead today's bullish rally.
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Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners
Published: April 22, 2025 by: PYMNTS
Sentiment: Positive
Consumers' perception of Apple's artificial intelligence (AI) platform is more favorable than that of investors, Morgan Stanley said in a research note released Tuesday (April 22).
Read More
Even if you are tempted to buy Mag 7, wait until they report results: Portfolio Manager
Published: April 22, 2025 by: Yahoo Finance
Sentiment: Negative
Tesla (TSLA) is set to report first quarter earnings results on Tuesday after the closing bell on Wall Street. Harvest Portfolio Management chief investment officer Paul Meeks joins Morning Brief with Brad Smith and Madison Mills to outline his bearish view of Tesla stock and what he wants to hear from Elon Musk.
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National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
Published: April 22, 2025 by: GlobeNewsWire
Sentiment: Neutral
As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S. As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S.
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Warren Buffett Timed His Apple Stock Sale to Perfection. What's Next?
Published: April 22, 2025 by: WSJ
Sentiment: Positive
Berkshire Hathaway's huge cash pile has investors wondering what he'll buy and when.
Read More
Should You Buy Apple Stock Before May 1?
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative
Apple (AAPL -1.81%) is at the epicenter of increasing geopolitical tensions between the U.S. and China, and investors will want to know how the business is coping.
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Despite Cutting Apple's Price Target, Wedbush's Dan Ives Remains Bullish on the Stock for the Long Term. Should You?
Published: April 22, 2025 by: The Motley Fool
Sentiment: Neutral
Investors may not know what to make of Apple (AAPL -1.81%) stock. Although it attained the world's largest market cap through inventing new, tech-related products, growth and innovation have slowed, and many analysts have soured on the stock.
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After Trump Spares Apple, Other Businesses Want a Tariffs Break
Published: April 22, 2025 by: NYTimes
Sentiment: Neutral
Retail executives huddled with the president amid fears that tariffs could result in higher prices.
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Trump's Tariffs Continue to Affect Apple. Should Investors Sell the Stock?
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative
President Trump's economic policies are causing significant volatility in the stock market. On April 3, he announced his administration would impose expansive tariffs on most countries.
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3 Unstoppable Growth Stocks Down 20% or More to Buy and Hold
Published: April 22, 2025 by: The Motley Fool
Sentiment: Positive
Babe Ruth struck out 1,330 times during his professional baseball career. Michael Jordan missed 12,345 shots.
Read More
Apple's Next Chapter: Why Services And AI Could Drive The Stock Higher
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Positive
Apple is undervalued despite strong financials; $36.3 billion profit and $29.9 billion operating cash flow in one quarter signal robust health. Services revenue surged 14%, hitting $26.3 billion with 75% gross margins, reshaping Apple's financial engine and driving future growth. Regulatory risks and macro concerns are priced in, but Apple's investments in AI, AR, and custom silicon indicate significant long-term potential.
Read More
Hedge funds cut 'Mag Seven' to two-year low ahead of earnings
Published: April 21, 2025 by: Reuters
Sentiment: Negative
Global hedge funds last week dumped the so-called Magnificent Seven megacap stocks, bringing their exposure to the group to a two-year low just ahead of their earnings, according to a Morgan Stanley note to clients seen by Reuters.
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The biggest questions facing Big Tech ahead of earnings
Published: April 21, 2025 by: CNBC
Sentiment: Neutral
Tesla kicks off tech earnings season on Tuesday, followed by Alphabet on Thursday. All of the megacap companies have significant exposure to President Trump's sweeping tariffs, which will be a major topic on earnings calls.
Read More
Magnificent-7. What Stock Should We Add To Make It The Excellent-8?
Published: April 20, 2025 by: Seeking Alpha
Sentiment: Neutral
Despite current market negativity, buying good stocks at discounted prices can yield significant long-term gains. Policy chaos and recession fears dominate sentiment, but potential tariff agreements and positive economic policies could shift market outlooks positively.
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Apple's iPhone is losing ground in China while local rivals surge
Published: April 18, 2025 by: Business Insider
Sentiment: Negative
Smartphone shipments rose overall in China in the first quarter, but iPhone shipments fell 9%, according to IDC data. Apple's Chinese competitors are hitting growth milestones boosted by government subsidies.
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Apple buying frenzy ahead of tariff pause raises eyebrows — but Letitia James only has blinders for Trump
Published: April 18, 2025 by: New York Post
Sentiment: Neutral
The NY AG, it should be noted, has been trying to nail Trump on something for years, she even campaigned on it, so she's not a neutral source.
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Italy agrees with US to oppose 'discriminatory' tech taxes
Published: April 18, 2025 by: Reuters
Sentiment: Positive
Italy and the United States issued a joint statement against "discriminatory" taxes on digital services on Friday, in a possible signal Rome is moving away from a levy that has irked Washington.
Read More
EU Delayed Punishing Apple, Meta Just Before Trade Talks Started
Published: April 18, 2025 by: WSJ
Sentiment: Neutral
The bloc postponed penalties, temporarily avoiding a conflict with the Trump administration during a week in which it ramped up its push for a trade deal with the U.S.
Read More
Ives on Trump Tariffs, Nvidia Trouble, Apple, Mag 7
Published: April 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Dan Ives, Global Head of Technology at Wedbush Securities, on the Nvidia chip restrictions. Technology stocks fell due to new US government restrictions on Nvidia chip exports to China and a disappointing report from ASML Holding NV, wiping out $155 billion in market value.
Read More
Apple CEO spoke with Lutnick about tariffs impact on iPhone prices, Washington Post reports
Published: April 17, 2025 by: Reuters
Sentiment: Neutral
Apple CEO Tim Cook spoke with U.S. Commerce Secretary Howard Lutnick last week about the potential impact of President Donald Trump's tariffs on iPhone prices, the Washington Post reported on Thursday, citing two people familiar with the phone call.
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Apple says zero-day bugs exploited against ‘specific targeted individuals' using iOS
Published: April 16, 2025 by: TechCrunch
Sentiment: Negative
Apple has released new software updates across its product line to fix two security vulnerabilities, which the company said may have been actively used to hack customers running its mobile software, iOS.
Read More
Apple races to surpass rivals in quest to eliminate carbon pollution
Published: April 16, 2025 by: TechCrunch
Sentiment: Positive
Apple, Microsoft, and Amazon are all locked in a race to see who can zero out their carbon pollution first.
Read More
Two New Dividend Picks To Help You Navigate Tariffs And Uncertainty -- One Yields 7%+
Published: April 15, 2025 by: Seeking Alpha
Sentiment: Positive
The acquisitions of Alexandria Real Estate and Unilever enhance sector and geographical diversification, increase dividend income capacity, and reduce portfolio volatility, aligning with The Dividend Income Accelerator Portfolio's goals. Alexandria Real Estate offers a strong Dividend Yield [FWD] of 7.16%, robust financials, and is undervalued, making it a strategic addition to our portfolio. Unilever's fair Valuation and low 24M Beta Factor of 0.11 further reduce portfolio volatility and enhance risk-adjusted returns.
Read More
Apple Dodged a Bullet, but the Stock Still Isn't a Buy
Published: April 15, 2025 by: The Motley Fool
Sentiment: Negative
To the relief of anyone with an aging iPhone, the Trump administration exempted smartphones, computers, and other tech products from its punishing tariffs on Chinese imports over the weekend. While Apple (AAPL -0.36%) has geographically diversified its supply chain, the company still relies heavily on Chinese manufacturing partners for its devices.
Read More
Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
Published: April 15, 2025 by: Schwab Network
Sentiment: Positive
"The tariff gun won't fire as loudly as everyone realizes," argues Jeffrey Small. He believes markets will fall another 5% to 10% at most before hitting a bottom, telling investors that now is the time to buy.
Read More
Apple just had its best March quarter for iPhone shipments — but there's a catch
Published: April 15, 2025 by: Market Watch
Sentiment: Positive
Apple Inc. had the best March quarter in its history for iPhone shipments, according to market research firm IDC, as the company shipped devices it had stockpiled in anticipation of tariffs imposed by the Trump administration.
Read More
What Nvidia and Tech Investors Should Know About Recent Tariff Updates
Published: April 15, 2025 by: The Motley Fool
Sentiment: Neutral
In today's video, I discuss Nvidia (NVDA 0.99%), Apple (AAPL -0.26%), and recent updates about tariffs. To learn more, check out the short video, consider subscribing, and click the special offer link below.
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Trump Tariffs Could Raise iPhone Prices, But Affordable Options Remain
Published: April 15, 2025 by: NYTimes
Sentiment: Negative
Even if gadget prices surge, we have plenty of cheaper options, like buying last year's phone model instead of the latest and greatest.
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Apple airlifted iPhones worth a record $2 billion from India in March as Trump tariffs loomed
Published: April 15, 2025 by: Reuters
Sentiment: Positive
Apple's main India suppliers Foxconn and Tata shipped nearly $2 billion worth of iPhones to the United States in March, an all-time high, as the U.S. company airlifted devices to bypass President Donald Trump's impending tariffs, customs data shows.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000