Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.2768
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3012550860000.0
  • FreeCF/Share 6.5683
  • PFCF 30.5886
  • PE 31.0842
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025
Resumed AAPL China Renaissance -- Buy -- $241 April 22, 2025

News

Warren Buffett's AI Bets: 24% of Berkshire Hathaway's $299 Billion Stock Portfolio Is in These 2 Artificial Intelligence Stocks
AAPL, AMZN
Published: February 18, 2025 by: The Motley Fool
Sentiment: Positive

The artificial intelligence (AI) revolution continues to pick up steam and is on pace to be this century's most transformative technology trend thus far. It's also on pace to be one of the best wealth-generating opportunities for long-term investors.

Read More
image for news Warren Buffett's AI Bets: 24% of Berkshire Hathaway's $299 Billion Stock Portfolio Is in These 2 Artificial Intelligence Stocks
Should You Buy Apple Stock Hand Over Fist Before Feb. 19?
AAPL
Published: February 18, 2025 by: The Motley Fool
Sentiment: Neutral

Something's cooking in Cupertino. I'm referring, of course, to Apple (AAPL 1.27%), which is based in Cupertino, California.

Read More
image for news Should You Buy Apple Stock Hand Over Fist Before Feb. 19?
The 3 Best Stocks to Buy and Hold for the Next Stage of the Artificial Intelligence (AI) Revolution
AAPL, CRWD, GOOG
Published: February 18, 2025 by: The Motley Fool
Sentiment: Positive

The artificial intelligence (AI) revolution began more than two years ago with the debut of ChatGPT in November 2022. Since then, the Nasdaq Composite is up more than 74%, while shares of Nvidia have advanced by a staggering 685%.

Read More
image for news The 3 Best Stocks to Buy and Hold for the Next Stage of the Artificial Intelligence (AI) Revolution
Apple: Has One Of The Biggest Opportunities In The World Ahead Of It
AAPL
Published: February 18, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's extensive ecosystem and premium positioning provide a competitive edge, with affluent customers willing to invest in health-enhancing services, boosting high-margin service sales. Apple's design prowess and user-friendly approach can disrupt medical device markets. Probabaly helping Apple to become the largest Health Company in the world. Apple's commitment to privacy ensures customer trust, making it a reliable platform for sensitive health data and further solidifying its position in the health tech market.

Read More
image for news Apple: Has One Of The Biggest Opportunities In The World Ahead Of It
Understanding The Dividend Triangle: The Key To Successful Dividend Growth Investing
AAPL, ANCTF, MSFT, V
Published: February 18, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Triangle is a simple yet effective framework for identifying high-quality dividend-paying stocks. The Dividend Triangle focuses on three critical metrics that reflect a company's ability to sustain and grow its dividend over time - revenue growth, EPS growth, and dividend growth. Investing in dividend-paying stocks is about more than just yield.

Read More
image for news Understanding The Dividend Triangle: The Key To Successful Dividend Growth Investing
Third Point boosts its stake in these ‘Magnificent Seven' stocks — but offloads this one
AAPL, META, TSLA
Published: February 14, 2025 by: Market Watch
Sentiment: Neutral

Daniel Loeb's Third Point hedge fund sold off its position in Apple in the fourth quarter, while boosting its holdings in electric-vehicle maker Tesla and social-media giant Meta Platforms.

Read More
image for news Third Point boosts its stake in these ‘Magnificent Seven' stocks — but offloads this one
What Analysts Think of Apple Stock Ahead of Wednesday's Product Launch
AAPL
Published: February 14, 2025 by: Investopedia
Sentiment: Positive

With Apple (AAPL) CEO Tim Cook teasing a new product launch Wednesday, analysts have speculated a new lower-cost iPhone model could soon hit store shelves.

Read More
image for news What Analysts Think of Apple Stock Ahead of Wednesday's Product Launch
AAPL to Use BABA's A.I. Tech: Bridge Between U.S. & China?
AAPL
Published: February 14, 2025 by: Schwab Network
Sentiment: Positive

Alibaba (BABA) tapped highs it hasn't seen since 2022 after Apple (AAPL) announced it will partnership with the company to launch Apple Intelligence in China. Diane King Hall considers the move an attempt to reinvigorate the country's struggling private sector.

Read More
image for news AAPL to Use BABA's A.I. Tech: Bridge Between U.S. & China?
Apple Intelligence Will Get an Adaptation for iPhones in China, Report Says
AAPL
Published: February 14, 2025 by: CNET
Sentiment: Positive

Apple's leaning on companies including Chinese tech giants Alibaba and Baidu to adapt its artificial intelligence system to meet regulatory requirements, according to Bloomberg.

Read More
image for news Apple Intelligence Will Get an Adaptation for iPhones in China, Report Says
Apple has a lot of levers to increase revenue despite tariffs, says Melius' Ben Reitzes
AAPL
Published: February 14, 2025 by: CNBC Television
Sentiment: Positive

Ben Reitzes, Melius Research analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple.

Read More
image for news Apple has a lot of levers to increase revenue despite tariffs, says Melius' Ben Reitzes
Nasdaq 100 and S&P 500: Tech Sector Strong as Apple and Super Micro Surge
AAPL, IVV, SMCI, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: February 14, 2025 by: FXEmpire
Sentiment: Positive

US indices hold weekly gains as inflation fears ease. Apple soars 6%, boosting tech stocks, while investors focus on Fed policy and trade updates.

Read More
image for news Nasdaq 100 and S&P 500: Tech Sector Strong as Apple and Super Micro Surge
Did Berkshire Hathaway Sell More Apple Stock? We Should Know More Today.
AAPL, BRK-A, BRK-B
Published: February 14, 2025 by: Barrons
Sentiment: Neutral

The company will disclose its equity holdings for U.S-listed companies in an SEC filing.

Read More
image for news Did Berkshire Hathaway Sell More Apple Stock? We Should Know More Today.
Apple's China AI partnership with Alibaba a gamechanger, says investment bank
AAPL, BABA
Published: February 14, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) has finally secured its long-awaited artificial intelligence launch in China, with Alibaba stepping in as its key tech partner. Wedbush analysts see this as a major breakthrough for the iPhone maker, which has been waiting for Beijing's approval to roll out Apple Intelligence in its most important international market.

Read More
image for news Apple's China AI partnership with Alibaba a gamechanger, says investment bank
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: February 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple Restores TikTok to App Store. Why It Could Help the iPhone Maker.
AAPL
Published: February 14, 2025 by: Barrons
Sentiment: Positive

The reassurance that Apple won't face legal risks over making the TikTok app available comes at a delicate time in its own negotiations with China.

Read More
image for news Apple Restores TikTok to App Store. Why It Could Help the iPhone Maker.
Apple Q1 Reinforces My Sell Thesis, But With One Massive Caveat
AAPL
Published: February 14, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's Q1 2025 report shows underwhelming performance, with only 4% YoY growth, causing investors to question the bullish outlook on the stock. Despite a 10% EPS growth, AAPL's financial engineering, particularly in controlling OpEx, raises doubts about its long-term growth sustainability. Revenue slowdowns are making it harder for the Company to post strong YoY operating margins, revealing weaknesses in its growth strategy.

Read More
image for news Apple Q1 Reinforces My Sell Thesis, But With One Massive Caveat
Apple and Google welcome TikTok back after ban
AAPL, GOOG, GOOGL
Published: February 14, 2025 by: Proactive Investors
Sentiment: Positive

TikTok is back on Apple and Google's US app stores after disappearing on January 18, just before a nationwide ban was set to take effect. The app had remained unavailable for new downloads but continued working for existing users.

Read More
image for news Apple and Google welcome TikTok back after ban
TikTok returns to Apple and Google app stores. Here's why that's a risky move.
AAPL, GOOG, GOOGL
Published: February 13, 2025 by: Market Watch
Sentiment: Neutral

TikTok was restored to app stores run by Apple Inc. and Alphabet Inc. on Thursday, after reportedly being reassured by the Trump administration that they would not face legal ramifications for doing so.

Read More
image for news TikTok returns to Apple and Google app stores. Here's why that's a risky move.
TikTok Available Once Again For Download In Apple, Google App Stores
AAPL, GOOG, GOOGL
Published: February 13, 2025 by: Deadline
Sentiment: Positive

TikTok is back, kids. The popular app, which is owned by China's ByteDance, reappeared for download on Apple's App Store today. Google Play reportedly said it was doing the same. TikTok has 170+ million U.S. users, the majority of whom are under 30.

Read More
image for news TikTok Available Once Again For Download In Apple, Google App Stores
Apple plans to launch AI features in China from May, Bloomberg News reports
AAPL
Published: February 13, 2025 by: Reuters
Sentiment: Positive

Apple aims to launch its artificial intelligence features in China as early as May, Bloomberg News reported on Thursday, citing people with knowledge of the matter.

Read More
image for news Apple plans to launch AI features in China from May, Bloomberg News reports
Why Alibaba Won't Solve Apple's China Problems: Bloomberg Opinion
AAPL, BABA
Published: February 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Alibaba's chairman says Apple's iPhones will use its AI technology. Apple's China business has faced significant challenges from geopolitical tensions, tariffs, and anti-American sentiment.

Read More
image for news Why Alibaba Won't Solve Apple's China Problems: Bloomberg Opinion
TikTok returns to Apple, Google app stores
AAPL, GOOG, GOOGL
Published: February 13, 2025 by: CNBC
Sentiment: Positive

TikTok is back in the United States after a temporary shutdown and is available on Apple and Google's app stores. In February, Trump signed an executive order that included plans for a government-run sovereign wealth fund, which he said could be used to buy TikTok's U.S. operations.

Read More
image for news TikTok returns to Apple, Google app stores
TikTok Returns to Apple and Google App Stores
AAPL, GOOG, GOOGL
Published: February 13, 2025 by: NYTimes
Sentiment: Positive

The popular social media app was removed to comply with a new law that banned it in the United States.

Read More
image for news TikTok Returns to Apple and Google App Stores
Apple Will Return TikTok To U.S. App Store, Report Says
AAPL
Published: February 13, 2025 by: Forbes
Sentiment: Positive

Apple will bring back TikTok to the App Store after receiving a letter from U.S. Attorney General Pam Bondi, according to Bloomberg, marking the popular app's return to the store nearly a month after a ban against it briefly went into effect.

Read More
image for news Apple Will Return TikTok To U.S. App Store, Report Says
Apple to restore TikTok on US app store after Attorney General's letter, Bloomberg News reports
AAPL
Published: February 13, 2025 by: Reuters
Sentiment: Positive

Apple will restore ByteDance-owned TikTok on its U.S. App Store on Thursday following a directive from U.S. Attorney General Pam Bondi, Bloomberg News reported on Thursday, citing people with knowledge of the matter.

Read More
image for news Apple to restore TikTok on US app store after Attorney General's letter, Bloomberg News reports
Tim Cook surprises Apple lovers with February product launch
AAPL
Published: February 13, 2025 by: The Street
Sentiment: Positive

Cook teased the “newest member of the family.” Transcript: Conway Gittens: Apple is ready to make its next move with the iPhone after watching sales of its most popular device fall in the latest quarter.

Read More
image for news Tim Cook surprises Apple lovers with February product launch
Apple Hints at New Device Launch Next Week
AAPL
Published: February 13, 2025 by: PYMNTS
Sentiment: Positive

Apple says a new device launch is imminent, though its exact shape remains unclear. “Get ready to meet the newest member of the family,” CEO Tim Cook posted on X Thursday (Feb. 13).

Read More
image for news Apple Hints at New Device Launch Next Week
Alibaba Chair Confirms Apple AI Partnership in China
AAPL, BABA
Published: February 13, 2025 by: PYMNTS
Sentiment: Positive

A top executive from China's Alibaba has confirmed his company's AI partnership with Apple. Joe Tsai, Alibaba's chair, said at a conference in Dubai Thursday (Feb. 13) that the tech firm would work with Apple to help bring artificial intelligence (AI)-powered iPhones to China.

Read More
image for news Alibaba Chair Confirms Apple AI Partnership in China
Apple Just Paid Investors: Here's How Much They Got
AAPL
Published: February 13, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) is rewarding its shareholders once again with a quarterly dividend of $0.25, payable on Thursday, Feb.

Read More
image for news Apple Just Paid Investors: Here's How Much They Got
Apple's app tracking privacy framework could fall foul of German antitrust rules
AAPL
Published: February 13, 2025 by: TechCrunch
Sentiment: Negative

Germany's antitrust watchdog has been investigating Apple's app privacy framework since 2022. On Thursday, releasing preliminary findings from this probe, the Bundeskartellamt (FCO) said it suspects the iPhone maker may not be treating third-party app developers as equally as the law requires.

Read More
image for news Apple's app tracking privacy framework could fall foul of German antitrust rules

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.