Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

UK targets Apple and Google's mobile platforms for regulation
AAPL, GOOG, GOOGL
Published: July 23, 2025 by: TechCrunch
Sentiment: Neutral

The U.K.'s Competition and Markets Authority (CMA) announced on Wednesday a proposal that would give Apple and Google's mobile platforms “strategic market status” — a designation that allows the regulator to create rules that could change how their app stores operate and how their mobile software works.

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image for news UK targets Apple and Google's mobile platforms for regulation
Amazon Buys a Wearables Company. Why It's Joining Apple and Meta in the AI Hardware Race.
AAPL, AMZN, META
Published: July 23, 2025 by: Barrons
Sentiment: Positive

The e-commerce giant is acquiring a start-up which makes a wearable bracelet.

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image for news Amazon Buys a Wearables Company. Why It's Joining Apple and Meta in the AI Hardware Race.
Apple Gains From Engaging Apple TV+ Content: What's the Path Ahead?
AAPL
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's Emmy-winning originals and blockbuster hits fuel record Apple TV+ growth and lift Services revenues.

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image for news Apple Gains From Engaging Apple TV+ Content: What's the Path Ahead?
Wall Street is upbeat on tech megacaps, but big questions loom on AI spending, China, Trump tariffs
AAPL, AMZN, GOOGL, META, MSFT, TSLA
Published: July 22, 2025 by: CNBC
Sentiment: Neutral

Tech earnings season kicks off Wednesday with results from Alphabet and Tesla, followed by Meta, Microsoft, Amazon and Apple next week. President Trump's tariffs and AI spending were the big topics last quarter and remain top of mind for investors.

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image for news Wall Street is upbeat on tech megacaps, but big questions loom on AI spending, China, Trump tariffs
European Commission Expected to Accept Apple's Changes to App Store
AAPL
Published: July 22, 2025 by: PYMNTS
Sentiment: Positive

The European Commission is reportedly likely to accept Apple's changes to its App Store rules and fees, eliminating the threat of daily fines from the antitrust regulator. The timing of an announcement of official approval of the changes is uncertain, but could come within weeks, Reuters reported Tuesday (July 22), citing unnamed sources.

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image for news European Commission Expected to Accept Apple's Changes to App Store
CJ 4DPLEX and Apple Cinemas Expand Partnership with Five New SCREENX Auditoriums
AAPL
Published: July 22, 2025 by: PRNewsWire
Sentiment: Neutral

The Deal Brings Apple Cinemas' Total Number of 270-Degree Panoramic SCREENX Theaters to Ten BURBANK, Calif. , July 22, 2025 /PRNewswire/ -- CJ 4DPLEX , a worldwide leading producer of premium film formats and cinema technologies, and Apple Cinemas, today announced the next phase of their partnership with the addition of five new SCREENX auditoriums, expanding Apple Cinemas total SCREENX footprint to ten premium locations.

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image for news CJ 4DPLEX and Apple Cinemas Expand Partnership with Five New SCREENX Auditoriums
Apple FQ3 Earnings Will Teach Bears Another iPhone Lesson
AAPL
Published: July 22, 2025 by: Seeking Alpha
Sentiment: Neutral

We urge Apple (AAPL) investors, especially the bears, to switch their focus from hardware sales to subscription and service revenues. We expect these to continue roust growth in the incoming FQ3 earnings report and to further boost AAPL already-terrific margins for years to come. iPhone sales certainly face some headwinds and the current P/E valuation can feel off-putting.

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image for news Apple FQ3 Earnings Will Teach Bears Another iPhone Lesson
Apple: Caution Ahead Of Third Quarter Earnings
AAPL
Published: July 22, 2025 by: Seeking Alpha
Sentiment: Negative

I maintain my bearish stance on Apple, citing high valuation multiples, lagging AI innovation, and tariff-related uncertainties as key risks. Despite recent solid financials, Apple's growth remains low-single digit, which doesn't justify its premium valuation compared to faster-growing peers. Apple's capital expenditures are lagging major tech competitors, raising concerns about its ability to keep up in innovation and infrastructure.

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image for news Apple: Caution Ahead Of Third Quarter Earnings
Exclusive: Apple set to stave off daily fines, EU to accept App Store changes, sources say
AAPL
Published: July 22, 2025 by: Reuters
Sentiment: Positive

Apple's changes to its App Store rules and fees will likely secure the green light from EU antitrust regulators, people with direct knowledge of the matter said, a move that would stave off potentially hefty daily fines for the iPhone maker.

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image for news Exclusive: Apple set to stave off daily fines, EU to accept App Store changes, sources say
Buy Or Sell Apple Stock Ahead Of Q3 Earnings?
AAPL
Published: July 22, 2025 by: Forbes
Sentiment: Neutral

ByTrefis Team,

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image for news Buy Or Sell Apple Stock Ahead Of Q3 Earnings?
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 22, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 22, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit
AAPL
Published: July 21, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 21, 2025 /PRNewswire/ -- Why: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), of the important August 19, 2025 lead plaintiff deadline. So What: If you purchased Apple securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

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image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit
Apple Encryption Safe After All? UK Reportedly Plans to Backtrack on Backdoor Demands
AAPL
Published: July 21, 2025 by: CNET
Sentiment: Positive

A clash between the US and UK governments could mean Apple's privacy protections remain intact.

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image for news Apple Encryption Safe After All? UK Reportedly Plans to Backtrack on Backdoor Demands
Nasdaq 100: Meta, Apple Rally Lifts Tech Stocks and Boosts US Indices
AAPL, META
Published: July 21, 2025 by: FXEmpire
Sentiment: Positive

Nasdaq 100 hits record as Meta, Apple, and Alphabet lift tech stocks. Traders eye strong earnings and bullish US stock market forecasts.

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image for news Nasdaq 100: Meta, Apple Rally Lifts Tech Stocks and Boosts US Indices
Apple expected to debut foldable iPhone in 2026
AAPL
Published: July 21, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) is tipped to launch its first foldable iPhone, often referred to as the "iPhone Fold," in the second half of 2026. According to Bloomberg analysts, the initial production run is expected to be limited to 10 million to 15 million units and is set to launch alongside the iPhone 18 lineup late next year.

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image for news Apple expected to debut foldable iPhone in 2026
Apple plans to release a foldable iPhone
AAPL
Published: July 21, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach with the latest details on Apple's plan for a foldable iPhone.

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image for news Apple plans to release a foldable iPhone
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL
Published: July 21, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 21, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 21, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 21, 2025 /PRNewswire/ -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
AAPL
Published: July 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 21, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP, a nationally acclaimed investor rights law firm, reminds Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) investors of an upcoming deadline involving a securities fraud class action lawsuit commenced against the Company. Should You Join This Class Action Lawsuit?

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image for news APPLE INC. (NASDAQ: AAPL) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Apple Inc. Investors of Upcoming Deadline
Apple's Stock Is For Losers
AAPL, NVDA
Published: July 20, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Across this year, shares of the “Magnificent Seven” have not traveled in the same direction.

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image for news Apple's Stock Is For Losers
Forget About Share Buybacks and Dividends: Here Is How Apple Can Win Growth Investors Back
AAPL
Published: July 19, 2025 by: The Motley Fool
Sentiment: Positive

More than 20 years ago, the world was introduced to a portable device that changed music consumption forever. Not long after, the way people communicate was completely revolutionized by way of a next-generation smartphone.

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image for news Forget About Share Buybacks and Dividends: Here Is How Apple Can Win Growth Investors Back
Trade Tracker: Kevin Simpson buys Apple and sells covered calls on Nvidia
AAPL, NVDA
Published: July 18, 2025 by: CNBC Television
Sentiment: Neutral

Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's "Halftime Report" to detail his latest portfolio moves.

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image for news Trade Tracker: Kevin Simpson buys Apple and sells covered calls on Nvidia
AAPL SECURITIES FRAUD: Apple Inc. (NASDAQ:AAPL) Stock Drop Triggers Class Action Lawsuit – Contact BFA Law by August 19 Legal Deadline
AAPL
Published: July 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 18, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

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image for news AAPL SECURITIES FRAUD: Apple Inc. (NASDAQ:AAPL) Stock Drop Triggers Class Action Lawsuit – Contact BFA Law by August 19 Legal Deadline
Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet GOOGL and Apple AAPL are the two most well-known providers of consumer apps marketplaces through Google Pay Store and Apple App Store, respectively. The companies are taking initiatives to infuse artificial intelligence (AI) into their consumer-centric offerings to expand their user base and boost market share.

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image for news Alphabet vs. Apple: Which Consumer AI Tech Stock is a Better Buy Now?
AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
AAPL, AMZN, GOOG, GOOGL
Published: July 17, 2025 by: FXEmpire
Sentiment: Positive

The three major US stocks in this analysis are all somewhat quiet in premarket trading on Thursday. The overall market has seen a lot of noise in general but has been very bullish until recently.

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image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Quiet in Premarket on Thursday
How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
AAPL, GOOG, GOOGL
Published: July 17, 2025 by: NYTimes
Sentiment: Neutral

Both operating systems introduce new designs, but the real story is what's happening beneath with A.I.

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image for news How Apple's iOS 26 and Google's Android 16 Will Change Our Phones
BloFin Adds Apple Pay Support, Enhancing a Seamless Crypto Buying Experience for Traders
AAPL
Published: July 16, 2025 by: GlobeNewsWire
Sentiment: Neutral

ROAD TOWN, Virgin Islands, July 16, 2025 (GLOBE NEWSWIRE) -- Global leading cryptocurrency exchange BloFin is pleased to announce the integration of Apple Pay into its Buy Crypto feature, offering users a faster, simpler, and more secure way to purchase digital assets.

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image for news BloFin Adds Apple Pay Support, Enhancing a Seamless Crypto Buying Experience for Traders
Apple makes huge U.S. manufacturing investment
AAPL
Published: July 16, 2025 by: The Street
Sentiment: Positive

Apple struck a deal with rare minerals company MP Materials Transcript: CAROLINE WOODS: As President Donald Trump continues to pressure American companies to build their products in the U.S., Apple just took a big step in that direction. The iPhone maker struck a $500 million deal with rare earths company MP Materials.

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image for news Apple makes huge U.S. manufacturing investment
Nevis Brands inks exclusive Midwest distribution deal for THC beverage Happy Apple
AAPL, NEVIF
Published: July 16, 2025 by: Proactive Investors
Sentiment: Positive

Nevis Brands (CSE:NEVI, OTCQB:NEVIF) said on Wednesday it has signed an exclusive distribution agreement with Z.T. Distribution Inc.

Read More
image for news Nevis Brands inks exclusive Midwest distribution deal for THC beverage Happy Apple
Apple Stock A Back-To-School Winner? Nine States Offer Sales Tax Holidays, Big Savings
AAPL
Published: July 15, 2025 by: Benzinga
Sentiment: Positive

Consumers facing inflation concerns and worries of future tariffs on products from Apple Inc AAPL could be in for a surprise sale during July and August, thanks to annual state sales tax holidays in participating states.

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image for news Apple Stock A Back-To-School Winner? Nine States Offer Sales Tax Holidays, Big Savings

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.