Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
AAPL
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 28, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

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image for news Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
Apple Q2 earnings: What to expect
AAPL
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Neutral

Apple (AAPL) is set to report its second quarter earnings this Thursday after the market closes. Yahoo Finance Technology Editor Dan Howley joins Catalysts to discuss the details, including the potential impact of tariffs and the company's strategy to offset challenges.

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image for news Apple Q2 earnings: What to expect
Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
AAPL
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL's second-quarter fiscal 2025 results are likely to reflect steady services growth despite sluggish iPhone sales in China.

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image for news Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst says results will be "better-than-feared" when the technology giant reports second-quarter financial results Thursday.

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image for news Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
What Analysts Think of Apple Stock Ahead of Earnings
AAPL
Published: April 28, 2025 by: Investopedia
Sentiment: Negative

Apple (AAPL) is slated to report fiscal second-quarter results after the market closes Thursday, with investors likely to be watching for clues on how shifting trade policies could impact the iPhone maker.

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image for news What Analysts Think of Apple Stock Ahead of Earnings
IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
AAPL, IBM, NVDA
Published: April 28, 2025 by: New York Post
Sentiment: Positive

IBM operates one of the world's largest fleet of quantum computing systems, which promise to offer performance thousands of times more powerful than traditional computers.

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image for news IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
Big Week Ahead for the Stock Market
AAPL, ADP, AMZN, DPZ, FFIV, META, MSFT, NUE, NXPI
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Jobs Week, PCE and Q1 earnings reports should dominate market headlines all week.

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image for news Big Week Ahead for the Stock Market
You do not want to short Magnificent Seven names, strategist says
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Positive

It's a busy earnings week, as companies with a combined $20 trillion in market capitalization are set to report. JPMorgan Asset Management global market strategist Jack Manley joins Morning Brief with Brad Smith and Madison Mills to discuss upcoming earnings, including from some "Magnificent Seven" names, and take a closer look at Mag Seven performance compared to the other 493 companies of the S&P 500 (^GSPC).

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image for news You do not want to short Magnificent Seven names, strategist says
Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
AAPL
Published: April 28, 2025 by: Barrons
Sentiment: Neutral

The shares could still be a good bet despite the threat of levies on imported smartphones, according to J.P. Morgan.

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image for news Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Washington cranks up the tariff pressure, Apple Inc. AAPL may have already played its smartest card: doubling down on India for assembly and investing deeper into U.S. component suppliers.

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image for news Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 28, 2025 by: Schwab Network
Sentiment: Positive

"There's something for everyone this week" when it comes to the markets, says Kevin Hincks. He points out a slew of economic data and earnings that include 180 names in the SPX.

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image for news Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Big Tech steps onto the earnings stage this week, tariff worries swirl, but the AI Revolution isn't slowing down. Microsoft Corp MSFT, Meta Platforms Inc META, Amazon.com Inc AMZN, and Apple Inc AAPL are all set to report and Wedbush Securities' analyst Dan Ives says the setup is more bullish than bearish.

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image for news Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
The Bear Market Has Only Just Started - Here's Why
AAPL, NVDA, SPY
Published: April 28, 2025 by: MarketBeat
Sentiment: Negative

Markets are cyclical, and that's an inevitable truth that every investor needs to remember when risking their capital in the financial markets, no matter what asset class or individual company they decide to invest in. No profits can be made without volatility, though the same counts for losses, and the differentiating factor all comes down to the timing of market entries and exits.

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image for news The Bear Market Has Only Just Started - Here's Why
Could Apple stock be the Nvidia of 2025?
AAPL
Published: April 28, 2025 by: Finbold
Sentiment: Positive

Despite being the world's biggest company in 2025 and recording one of the strongest decade-long upsurges on record, Apple (NASDAQ: AAPL) stock has been somewhat overlooked in recent years.

Read More
image for news Could Apple stock be the Nvidia of 2025?
Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
AAPL
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple is expected to become a dividend aristocrat eventually due to its strong brand, market cap, growth, and high margins, despite current trade war headwinds. The dividend will rise in early May, but trade war uncertainties will likely dampen growth, making current earnings estimates too high. Since 2012, Apple's dividend has grown significantly, supported by stock buybacks, ensuring decent per-share growth despite modest overall dividend increases.

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image for news Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
AAPL, CVX, DPZ, KO
Published: April 27, 2025 by: Barrons
Sentiment: Neutral

About a third of the S&P 500 index reports earnings this week. Plus economic data on inflation, GDP, and jobs.

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image for news Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
AAPL
Published: April 26, 2025 by: CNBC
Sentiment: Negative

Craig Moffett of MoffettNathanson reacts to the report Apple was aiming to shift production toward India.

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image for news Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
Apple looks to shift iPhone production to India by the end of 2026
AAPL
Published: April 25, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

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image for news Apple looks to shift iPhone production to India by the end of 2026
Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?
AAPL, AMZN, META, SPOT
Published: April 25, 2025 by: Investors Business Daily
Sentiment: Negative

IBD's Alexis Garcia and Ed Carson preview key upcoming earnings reports from Meta Platforms, Amazon, Apple and Spotify.

Read More
image for news Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?
Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
AAPL
Published: April 25, 2025 by: New York Post
Sentiment: Negative

Apple is reportedly planning to shift most production of the iPhones it sells in the US to factories in India by the end of 2026 – as CEO Tim Cook's firm looks to dodge massive tariffs on Chinese imports.

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image for news Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
AAPL
Published: April 25, 2025 by: CNET
Sentiment: Neutral

The manufacturing move is aimed at addressing massive US tariffs against China that could spur higher prices on the company's biggest-selling product.

Read More
image for news Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
Apple Walks Away From China
AAPL
Published: April 25, 2025 by: 24/7 Wall Street
Sentiment: Negative

Tariffs and the concentration of the assembly of its iPhone in one country have triggered Apple Inc.

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image for news Apple Walks Away From China
Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 25, 2025 by: Schwab Network
Sentiment: Neutral

Scott Bauer (@ProsperTradingAcademy) says even despite this week's rally, "we're not out of the woods yet" as markets will continue to whipsaw back and forth on every trade negotiation headline. For now, Scott's looking for stabilization instead of normalization as he focuses ahead to a slew of big tech earnings next week including Meta Platforms (META), Microsoft (MSFT), Apple (AAPL) and Amazon (AMZN).

Read More
image for news Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
Apple FQ2 Preview: Buy And Forget At $200
AAPL
Published: April 24, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. (AAPL) stock is scheduled to release its FY Q2 earnings report next week. I expect margin pressure due to the higher tariffs implemented between China and the US since my last writing. The pressure could persist due to prolonged supply and manufacturing chain shifts. But other factors offer counterbalance to these negatives.

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image for news Apple FQ2 Preview: Buy And Forget At $200
The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
AAPL, META
Published: April 23, 2025 by: TechXplore
Sentiment: Negative

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules.

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image for news The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
EU hands Apple, Meta massive fines despite warnings from Trump
AAPL, META
Published: April 23, 2025 by: Fox Business
Sentiment: Negative

The European Union fined Apple $570 million and Meta $228 million for violating the Digital Markets Act, a piece of legislation aimed at curbing Big Tech.

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image for news EU hands Apple, Meta massive fines despite warnings from Trump
Why Apple investors might be too optimistic about what's ahead
AAPL
Published: April 23, 2025 by: Market Watch
Sentiment: Negative

Apple Inc. investors should not get lulled into complacency with the prospect of better-than-expected results in its upcoming quarterly earnings, UBS analysts said, citing a tepid demand backdrop for the balance of the year and into 2026.

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image for news Why Apple investors might be too optimistic about what's ahead
Meta and Apple Hit With Almost $800 Million in Fines From the EU
AAPL, META
Published: April 23, 2025 by: CNET
Sentiment: Negative

Meta and Apple are being fined hundreds of millions of dollars each by the EU. Editor in Chief Adam Auriemma explains why.

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image for news Meta and Apple Hit With Almost $800 Million in Fines From the EU
Are Apple ETFs Ripe for a Rebound?
AAPL
Published: April 23, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple (AAPL) shares have outperformed the S&P 500 over the past week, falling just 1% compared to the index???s 2.3% decline.

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image for news Are Apple ETFs Ripe for a Rebound?
Explainer: What happens to Apple and Meta after the EU fine?
AAPL, META
Published: April 23, 2025 by: Reuters
Sentiment: Negative

European Union antitrust regulators on Wednesday fined Apple AAPL.O 500 million euros ($570 million) and Meta 200 million euros to make the companies comply with the Digital Markets Act, which seeks to allow smaller rivals into markets dominated by the biggest companies.

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image for news Explainer: What happens to Apple and Meta after the EU fine?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.