Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1833
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4021975523070.0
  • FreeCF/Share 6.6072
  • PFCF 40.7219
  • PE 36.3256
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

How Will Services, Mac and iPad Fare in Apple's Q3 Earnings?
AAPL
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple's third-quarter fiscal 2025 results are expected to reflect continuing Services and Mac growth.

Read More
image for news How Will Services, Mac and iPad Fare in Apple's Q3 Earnings?
Spain competition watchdog expands probe into Apple
AAPL
Published: July 29, 2025 by: TechXplore
Sentiment: Negative

Spain's competition watchdog said Tuesday that it had broadened a probe opened last year into the conditions Apple imposes on developers of mobile applications sold on its App Store.

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image for news Spain competition watchdog expands probe into Apple
JPMorgan Chase and Apple Near Deal on Credit Card Partnership
AAPL, JPM
Published: July 29, 2025 by: PYMNTS
Sentiment: Positive

JPMorgan Chase and Apple are reportedly close to reaching a deal in which the bank would become the tech giant's credit card partner. The companies have been negotiating since early 2024, and those talks have accelerated, the Wall Street Journal (WSJ) reported Tuesday (July 29), citing unnamed sources.

Read More
image for news JPMorgan Chase and Apple Near Deal on Credit Card Partnership
Apple to Open Manufacturing Academy in Detroit, but Don't Expect a US iPhone in the Near Future
AAPL
Published: July 29, 2025 by: CNET
Sentiment: Positive

The manufacturing program will train businesses in AI and new production techniques.

Read More
image for news Apple to Open Manufacturing Academy in Detroit, but Don't Expect a US iPhone in the Near Future
Apple shutters store in China for first time ever as struggles mount in second-largest market
AAPL
Published: July 29, 2025 by: New York Post
Sentiment: Negative

It's the first store in China that Apple has been forced to shut down since opening its flagship store in the country in 2008.

Read More
image for news Apple shutters store in China for first time ever as struggles mount in second-largest market
Cash App opens up to Apple Pay and Google Pay for the first time
AAPL, GOOG, GOOGL
Published: July 29, 2025 by: CNBC
Sentiment: Positive

Block-owned payments platform Cash App launched a new peer-to-peer platform called Pools. Pools lets users take group payments via Cash App, Apple Pay, or Google Pay.

Read More
image for news Cash App opens up to Apple Pay and Google Pay for the first time
Apple Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. August 19, 2025 Deadline to file Lead Plaintiff Motion.
AAPL
Published: July 28, 2025 by: GlobeNewsWire
Sentiment: Neutral

Investors can contact the law firm at no cost to learn more about recovering their losses

Read More
image for news Apple Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. August 19, 2025 Deadline to file Lead Plaintiff Motion.
Apple returns to growth in China
AAPL
Published: July 28, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'Money Movers' to discuss Apple's rebound in China.

Read More
image for news Apple returns to growth in China
Apple set to top Q3 earnings forecasts on resilient Services, strong margins
AAPL
Published: July 28, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) is expected to deliver a revenue and earnings beat when it reports its fiscal third quarter earnings this week, analysts at Goldman Sachs believe. The analysts maintain a ‘Buy' rating on the iPhone maker but slightly lowered their price target to $251 from $253.

Read More
image for news Apple set to top Q3 earnings forecasts on resilient Services, strong margins
US smartphone market sees sluggish growth as India-made phones surge, Canalys says
AAPL
Published: July 28, 2025 by: Reuters
Sentiment: Neutral

The United States smartphone market grew just 1% in the second quarter as vendors front-loaded device inventories amid tariff concerns, while supply chain negotiations between China and the United States boosted shipments of Indian-made phones, research firm Canalys said on Monday.

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image for news US smartphone market sees sluggish growth as India-made phones surge, Canalys says
Heavy-Duty Earnings Week Commences
AAPL, AMZN, META, MSFT
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

Heavy-Duty Earnings Week Commences.

Read More
image for news Heavy-Duty Earnings Week Commences
Buy, Sell or Hold Apple Stock? Key Tips Ahead of Q3 Earnings
AAPL
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's third-quarter fiscal 2025 results are likely to reflect steady Services growth and improving iPhone sales in China.

Read More
image for news Buy, Sell or Hold Apple Stock? Key Tips Ahead of Q3 Earnings
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
AAPL
Published: July 28, 2025 by: PRNewsWire
Sentiment: Neutral

LOS ANGELES , July 28, 2025 /PRNewswire / -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL ) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.

Read More
image for news AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
AAPL
Published: July 28, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 28, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …

Read More
image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
Apple Isn't Leaving China. Its Footprint Is Getting Harder to See.
AAPL
Published: July 28, 2025 by: Barrons
Sentiment: Neutral

Facing sensitivities on both sides of the Pacific, Apple has reconfigured its China relationships in recent years, Isaac Stone Fish writes in a guest commentary.

Read More
image for news Apple Isn't Leaving China. Its Footprint Is Getting Harder to See.
Apple needs to deliver with earnings next week, says KKM's Jeff Kilburg
AAPL
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral

Jeff Kilburg, KKM Financial president and CEO and CNBC's Steve Kovach and MacKenzie Sigalos join 'Power Lunch' to discuss what investors need to know about next week's data points.

Read More
image for news Apple needs to deliver with earnings next week, says KKM's Jeff Kilburg
How the Mag 7 Are Driving the Future of AI Capex
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: July 25, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Jason Thomas, head of global research and investment strategy at Carlyle, examines the level of investment in artificial intelligence among the big tech companies and the significance of that spending on equity and bond markets and the overall US economy.

Read More
image for news How the Mag 7 Are Driving the Future of AI Capex
Apple can't play on the sidelines in AI race, says Needham's Laura Martin
AAPL
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral

Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple's gen AI plans and what to expect ahead of its earnings report next week.

Read More
image for news Apple can't play on the sidelines in AI race, says Needham's Laura Martin
Key questions for Apple ahead of earnings
AAPL
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'The Exchange' to discuss Apple's AI strategy as the 'Big Tech' name is set to report earnings next week.

Read More
image for news Key questions for Apple ahead of earnings
The 'Halftime' Investment Committee debate the speculative 'Big Tech' trade
AAPL, AMZN, META, MSFT
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate the speculative trade as we head into a big week of mega cap earnings next week.

Read More
image for news The 'Halftime' Investment Committee debate the speculative 'Big Tech' trade
Apple Earnings Are Next Week. Why This Analyst Says Be Cautious.
AAPL
Published: July 25, 2025 by: Barrons
Sentiment: Negative

Investors want to see a game-changing AI announcement.

Read More
image for news Apple Earnings Are Next Week. Why This Analyst Says Be Cautious.
Apple Faces Existential Threat If It Fails To Act On GenAI
AAPL
Published: July 25, 2025 by: Benzinga
Sentiment: Negative

Apple Inc. AAPL is facing mounting pressure from investors as concerns intensify over its lagging generative AI (GenAI) strategy, a key driver of growth across the tech sector.

Read More
image for news Apple Faces Existential Threat If It Fails To Act On GenAI
Important August 19, 2025 Deadline Reminder: Kessler Topaz Meltzer & Check, LLP Reminds Apple Inc. Investors of Securities Fraud Class Action Lawsuit
AAPL
Published: July 25, 2025 by: GlobeNewsWire
Sentiment: Neutral

RADNOR, Pa., July 25, 2025 (GLOBE NEWSWIRE) -- The law firm of Kessler Topaz Meltzer & Check, LLP (www.ktmc.com) informs investors that a securities class action lawsuit has been filed in the United States District Court for the Northern District of California against Apple Inc. (“Apple”) (NASDAQ: AAPL) on behalf of those who purchased or otherwise acquired Apple securities between June 10, 2024, and June 9, 2025, inclusive (the “Class Period”). The lead plaintiff deadline is August 19, 2025.

Read More
image for news Important August 19, 2025 Deadline Reminder: Kessler Topaz Meltzer & Check, LLP Reminds Apple Inc. Investors of Securities Fraud Class Action Lawsuit
Big tech earnings preview: What you need to know before they report
AAPL, AMZN, META, MSFT
Published: July 25, 2025 by: The Street
Sentiment: Neutral

Daniel Newman, CEO, Futurum Group, breaks down what investors should watch for ahead of next week's big tech earnings.

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image for news Big tech earnings preview: What you need to know before they report
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Apple to report Q3 earnings with focus on AI progress, tariff costs
AAPL
Published: July 24, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) will hand down its fiscal third quarter earnings next week, with Wall Street expecting the iPhone maker to report modest growth on the top and bottom lines for the seasonally weaker quarter ahead of major product launches in the fall. The company is expected to report earnings per share (EPS) of $1.42 on revenue of $89.1 billion, representing growth of 1.4% and 3.9% over the year-ago quarter, respectively.

Read More
image for news Apple to report Q3 earnings with focus on AI progress, tariff costs
AI buildout is still in the beginning phase, says Jefferies' Brent Thill
AAPL, AMZN, GOOG, GOOGL, META
Published: July 24, 2025 by: CNBC Television
Sentiment: Neutral

Brent Thill, Jefferies, joins 'Power Lunch' to discuss what to expect from the spate of big tech earnings.

Read More
image for news AI buildout is still in the beginning phase, says Jefferies' Brent Thill
Apple releases public preview of iOS 26, its biggest iPhone software redesign since 2013
AAPL
Published: July 24, 2025 by: CNBC
Sentiment: Positive

Apple released the public beta preview version of its next iPhone operating system, called iOS 26. This software release means that members of the public with recent iPhones can preview how the device's interface will change in the fall when the software is formally released and pushed to users.

Read More
image for news Apple releases public preview of iOS 26, its biggest iPhone software redesign since 2013
Apple (AAPL) Earnings Expected to Grow: Should You Buy?
AAPL
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Apple (AAPL) Earnings Expected to Grow: Should You Buy?
UK regulator seeks special status for Apple and Google that could mandate changes for Big Tech
AAPL, GOOG, GOOGL
Published: July 23, 2025 by: TechXplore
Sentiment: Negative

Britain's antitrust watchdog has proposed labeling Google's and Apple's mobile ecosystems with "strategic market status," which would mandate changes at the Big Tech companies to improve competition.

Read More
image for news UK regulator seeks special status for Apple and Google that could mandate changes for Big Tech

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.