Apple Inc. (AAPL)

US — Technology Sector
Peers: XIACF  SNEJF  SWDHF  TBCH  DBOXF  TCLHF  AXIL  SHCAF  SSNLF  SNCPF 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 58.0631
  • Debt/Equity 1.5449
  • CurrentRatio 0.868
  • ROIC 0.476

 

  • MktCap 3806263227200.0
  • FreeCF/Share 6.4541
  • PFCF 39.5727
  • PE 38.5001
  • Debt/Assets 0.3068
  • DivYield 0.004
  • ROE 1.5492

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Jefferies Hold Underperform -- $205.16 Oct. 3, 2025
Reiterated AAPL Morgan Stanley -- Overweight $240 $298 Oct. 2, 2025
Initiation AAPL Seaport Research Partners -- Buy -- $310 Oct. 1, 2025
Reiterated AAPL Evercore ISI -- Outperform $260 $290 Sept. 26, 2025
Reiterated AAPL Wedbush -- Outperform $270 $310 Sept. 22, 2025
Reiterated AAPL JP Morgan -- Overweight $255 $280 Sept. 19, 2025
Initiation AAPL Bernstein -- Outperform -- $290 Sept. 16, 2025
Downgrade AAPL DA Davidson Buy Neutral -- $250 Sept. 11, 2025
Upgrade AAPL MoffettNathanson Sell Neutral -- $225 Sept. 4, 2025
Reiterated AAPL Loop Capital -- Hold $230 $226 Aug. 21, 2025

News

Apple Faces Mounting Challenges as Stock Slumps
AAPL
Published: June 06, 2025 by: PYMNTS
Sentiment: Negative

As Apple heads into its annual developers conference this coming week, it is facing a slew of problems that has led to a stock price slide of 20% this year thus far, the worst performance since at least 2010.

Read More
image for news Apple Faces Mounting Challenges as Stock Slumps
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 06, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
AAPL
Published: June 06, 2025 by: 24/7 Wall Street
Sentiment: Positive

Apple Inc. (NASDAQ: AAPL) is one of the Magnificent 7 tech stocks and the first U.S.

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image for news Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (June 2025)
Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event We would like to invite you to another sampling event of the “Time for Polish Apples” campaign, organized by the Association of Polish Fruit Farmers. This time during the Folkemødet event

Read More
image for news Apple as the symbol of Polish presidency in the Council of the EU – a campaign organized by the Association of Polish Fruit Farmers during the Folkemødet event on the Danish island of Bornholm
Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
AAPL
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift Despite overall mobile usage, desktop leads in AI search referrals to brands, but a single change in Apple's default search engine could trigger a major shift

Read More
image for news Ahead of Apple's WWDC, BrightEdge Data Reveals Mobile AI Web Search Remains Open Frontier
At WWDC, Apple's AI strategy comes into question
AAPL
Published: June 06, 2025 by: CNBC
Sentiment: Negative

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said Apple services chief Eddy Cue in court last month, adding that AI was a "huge technological shift.

Read More
image for news At WWDC, Apple's AI strategy comes into question
Apple's Growing List of Problems Clouds AI Reboot
AAPL
Published: June 06, 2025 by: WSJ
Sentiment: Negative

Artificial-intelligence troubles, as well as tariffs, Google payments and App Store fees, weigh down the stock ahead of the WWDC.

Read More
image for news Apple's Growing List of Problems Clouds AI Reboot
Court denies Apple's request to pause ruling on App Store payment fees
AAPL
Published: June 06, 2025 by: TechCrunch
Sentiment: Negative

A U.S. court denied Apple a stay on a ruling that requires the company to stop charging developers for payments made outside the App Store through links in apps.

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image for news Court denies Apple's request to pause ruling on App Store payment fees
Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
AAPL
Published: June 05, 2025 by: Business Insider
Sentiment: Positive

Epic Games CEO Tim Sweeney celebrated his court victory against Apple this week. Sweeney was locked in a yearslong court battle with Apple over its App Store fees.

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image for news Epic Games CEO Tim Sweeney says 'the long national nightmare of the Apple tax' is over
Apple loses appeal in Epic Games antitrust battle
AAPL
Published: June 05, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) has suffered a setback in its long-running antitrust despite with Epic Games after a US judge rejected the iPhone maker's emergency request to delay a federal court order requiring sweeping changes to its App Store operations. The June 4 ruling in the US Court of Appeals for the Ninth Circuit upholds an earlier decision by US District Judge Yvonne Gonzalez Rogers, who found Apple in contempt of court for violating a 2021 injunction that required the company to allow app developers to direct users to alternative payment methods outside of the App Store.

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image for news Apple loses appeal in Epic Games antitrust battle
How to watch Apple's WWDC 2025 keynote
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Neutral

Apple is hosting its 2025 Worldwide Developers Conference starting Monday, with the keynote scheduled for Monday at 10 a.m. PT / 1 p.m.

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image for news How to watch Apple's WWDC 2025 keynote
Apple has 2 problems: 1 is urgent & 1 is important
AAPL
Published: June 05, 2025 by: Yahoo Finance
Sentiment: Negative

Ahead of Apple's (AAPL) 2025 Worldwide Developers Conference kicking off this Monday, June 9, Needham analysts downgraded the iPhone maker from a Buy rating to Hold while removing its price target on the tech stock. Needham & Company senior media and internet analyst Laura Martin — the analyst behind the call — examines several of Apple's biggest problems as it faces pressures in China's consumer market and the team-up between OpenAI and former Apple designer Jony Ive.

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image for news Apple has 2 problems: 1 is urgent & 1 is important
Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
AAPL
Published: June 05, 2025 by: TechCrunch
Sentiment: Positive

Ahead of its Worldwide Developer Conference on June 9, Apple on Thursday offered a new update on its global App Store business, sharing that developers generated $1.3 trillion in billings and sales in 2024. The company stressed that 90% of those billings and sales did not involve paying Apple a commission.

Read More
image for news Apple says its App Store helped generate $1.3T in billings and sales, most without a commission
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 05, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
AAPL, MSFT
Published: June 05, 2025 by: Market Watch
Sentiment: Negative

Apple hasn't spent enough on AI infrastructure and risks falling behind as rivals get more creative with their devices.

Read More
image for news Why OpenAI's latest moves could signal more trouble ahead for Apple's stock
Apple gives Tata India iPhone repair business as partnership expands, sources say
AAPL
Published: June 05, 2025 by: Reuters
Sentiment: Positive

Apple has brought in Tata Group to handle repairs for iPhones and MacBook devices in its fast-growing Indian market, signalling the Indian conglomerate's deepening role in the U.S. tech giant's supply chain, two people familiar with the matter said.

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image for news Apple gives Tata India iPhone repair business as partnership expands, sources say
Needham's Laura Martin breaks down downgrading Apple to hold
AAPL
Published: June 04, 2025 by: CNBC Television
Sentiment: Neutral

Laura Martin, Needham and Company senior internet and media analyst, joins 'The Exchange' to discuss Needham's downgrade of Apple to a hold.

Read More
image for news Needham's Laura Martin breaks down downgrading Apple to hold
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Pomerantz LLP is investigating claims on behalf of investors of Apple Inc.("Apple" or the "Company") (NASDAQ:AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple's stock has been in a slump — and these analysts don't see an easy way out
AAPL
Published: June 04, 2025 by: Market Watch
Sentiment: Negative

Needham analysts say the stock looks pricey, while Apple faces growing threats from its tech rivals.

Read More
image for news Apple's stock has been in a slump — and these analysts don't see an easy way out
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
AAPL
Published: June 04, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / June 4, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Shareholders to Connect
Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
AAPL
Published: June 04, 2025 by: Invezz
Sentiment: Negative

Apple Inc. extended its slide in early trading on Wednesday, after investment firm Needham became the latest to downgrade the stock, citing intensifying concerns over the company's growth trajectory, position in the artificial intelligence race, and geopolitical headwinds. Shares of the iPhone maker fell 0.6% in premarket trading.

Read More
image for news Needham downgrades Apple on weak iPhone cycle, AI lag and overvaluation concerns; share falls
These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL
AAPL, MSFT
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

Companies with strong cash-generating abilities are great targets, as they have the ability to fuel growth, pay out dividends, and easily wipe out debt.

Read More
image for news These 2 Tech Titans Generate Substantial Cash: MSFT & AAPL
Top 50 High-Quality Dividend Stocks For June 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MA, MKTX
Published: June 03, 2025 by: Seeking Alpha
Sentiment: Positive

I track 50 high-quality dividend growth stocks to identify opportune investments, updating valuation ratings daily to focus on attractive opportunities. In this turbulent year, my investable universe outperformed SPY and SCHD year-to-date, with a gain of 2.08% compared to 0.56% and -3.36%. This month, 12 stocks had valuation rating changes; 5 were upgrades, including Ferrari, Pool Corporation and Accenture PLC, all with strong expected returns.

Read More
image for news Top 50 High-Quality Dividend Stocks For June 2025
Why It Makes Sense To Overweight Alphabet Over Apple
AAPL, GOOG, GOOGL
Published: June 03, 2025 by: Seeking Alpha
Sentiment: Positive

I'm rotating part of my Apple position into Alphabet, as Apple's growth has plateaued and its valuation remains high despite AI shortcomings. Alphabet offers superior risk-adjusted returns, driven by AI leadership, expanding search/advertising opportunities, and strong growth in YouTube, Cloud, and Waymo. Google's valuation is attractive, with discounted earnings and free cash flow yields, and its diversified business lines provide significant upside potential.

Read More
image for news Why It Makes Sense To Overweight Alphabet Over Apple
Analyst sets date when Apple stock will hit $240
AAPL
Published: June 03, 2025 by: Finbold
Sentiment: Positive

Citi has reiterated its Buy rating for Apple (NASDAQ: AAPL), with the price target sitting at $240 for the next 12 months.

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image for news Analyst sets date when Apple stock will hit $240
Perplexity Samsung deal aims to rival OpenAI's Apple partnership
AAPL, MSFT
Published: June 02, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa joins 'Money Movers' to discuss the AI battle for device default distribution.

Read More
image for news Perplexity Samsung deal aims to rival OpenAI's Apple partnership
Apple Appeals European Commission Order on Interoperability With Competitors' Products
AAPL
Published: June 02, 2025 by: PYMNTS
Sentiment: Neutral

Apple reportedly filed an appeal against an order from the European Union's antitrust regulator that requires the company to make its iOS operating system more compatible with other companies' products. The company filed its appeal Friday (May 30) at the EU's General Court in Luxembourg, The Wall Street Journal (WSJ) reported Monday (June 2).

Read More
image for news Apple Appeals European Commission Order on Interoperability With Competitors' Products
INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
AAPL
Published: June 02, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, June 02, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

Read More
image for news INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Apple challenges 'unreasonable' EU order to open up to rivals
AAPL
Published: June 02, 2025 by: Reuters
Sentiment: Negative

Apple has submitted a legal challenge to an EU order to open up its closed ecosystem to rivals such as Meta and Alphabet's Google, saying the demands are unreasonable and hamper innovation.

Read More
image for news Apple challenges 'unreasonable' EU order to open up to rivals
Apple appeals EU order forcing iPhone to be more compatible with rivals: ‘Deeply flawed'
AAPL
Published: June 02, 2025 by: New York Post
Sentiment: Negative

Apple has appealed a European Union order requiring it to make devices like the iPhone and iPad more interoperable with products offered by rival tech companies, a source familiar with the situation confirmed Monday.

Read More
image for news Apple appeals EU order forcing iPhone to be more compatible with rivals: ‘Deeply flawed'

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.