Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.5282
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3029278956000.0
  • FreeCF/Share 6.5683
  • PFCF 30.7585
  • PE 31.2568
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Warren Buffett Is Still Holding His Apple Stock: Should You?
AAPL
Published: March 03, 2025 by: The Motley Fool
Sentiment: Negative

Warren Buffett has stopped trimming his Apple (AAPL 1.91%) position. The billionaire from Omaha kept his largest position for Berkshire Hathaway unchanged in the fourth quarter after dumping most of his ownership in the first three quarters of 2024.

Read More
image for news Warren Buffett Is Still Holding His Apple Stock: Should You?
Trump compares UK's demand for Apple user data to Chinese monitoring
AAPL
Published: February 28, 2025 by: Reuters
Sentiment: Negative

U.S. President Donald Trump likened the UK government's demand that Apple grant it access to some user data as "something that you hear about with China," in an interview with The Spectator political magazine published Friday.

Read More
image for news Trump compares UK's demand for Apple user data to Chinese monitoring
Apple's Expansion Amid Market Challenges
AAPL
Published: February 28, 2025 by: Seeking Alpha
Sentiment: Positive

Apple reported $124.3B in Q1 2025 revenue (+4% YoY), with all-time highs across multiple regions and strong services growth. iPhone revenue hit $69.1B (flat YoY), but growth is slowing, with China sales declining 11% YoY due to local competition. Services revenue hit an all-time high of $26.3B (+14% YoY), supported by Apple's 2.35 billion-device ecosystem, boosting recurring revenue.

Read More
image for news Apple's Expansion Amid Market Challenges
Why Apple's stock has held ground as the ‘Magnificent Seven' have faltered
AAPL
Published: February 28, 2025 by: Market Watch
Sentiment: Positive

Wall Street seems to like the company's measured approach to AI spending and its opportunity to mitigate potential tariff impacts.

Read More
image for news Why Apple's stock has held ground as the ‘Magnificent Seven' have faltered
Take Advantage Of This Expensive Market - Go Long Amazon And Short Apple
AAPL, AMZN
Published: February 28, 2025 by: Seeking Alpha
Sentiment: Neutral

AAPL's premium valuation is unjustified given its meager growth prospects and reliance on high-margin services, leading us to rate it a 'Sell'. AMZN, with its robust moat and stronger growth prospects, is underappreciated by the market, making it a 'Buy'. We advocate a long AMZN, short AAPL trade to capture alpha and hedge market risk in a stretched-looking market.

Read More
image for news Take Advantage Of This Expensive Market - Go Long Amazon And Short Apple
Apple accused of greenwashing in US lawsuit
AAPL
Published: February 28, 2025 by: TechXplore
Sentiment: Negative

A group of Apple Watch buyers have filed a lawsuit in Silicon Valley accusing the tech giant of exaggerating how environmentally friendly production of the smart wristwear is.

Read More
image for news Apple accused of greenwashing in US lawsuit
Tesla Stock vs. Apple Stock: Billionaires Buy One and Sell the Other
AAPL, TSLA
Published: February 28, 2025 by: The Motley Fool
Sentiment: Positive

Tesla (TSLA -3.04%) and Apple (AAPL -1.27%) were two of the three most popular stocks among retail investors last year, according to Vanda Research. But two hedge fund billionaires bought Tesla and sold Apple during the fourth quarter, as detailed below:

Read More
image for news Tesla Stock vs. Apple Stock: Billionaires Buy One and Sell the Other
Apple unveils new child safety features amid age verification debate
AAPL
Published: February 28, 2025 by: TechXplore
Sentiment: Positive

Apple unveiled Thursday a series of initiatives aimed at enhancing safety for children and teens using its devices, as it fends off calls that it more directly check the age of its users.

Read More
image for news Apple unveils new child safety features amid age verification debate
Apple Stock To Get A Boost From Indonesia? iPhone 16 Ban Could Be Over Soon
AAPL
Published: February 26, 2025 by: Benzinga
Sentiment: Positive

Apple Inc AAPL could enjoy a boost in international smartphone sales once it's cleared to sell the iPhone 16 in Indonesia.

Read More
image for news Apple Stock To Get A Boost From Indonesia? iPhone 16 Ban Could Be Over Soon
Deere shareholders reject anti-DEI proposal, as Trump pressures Apple to abandon diversity plans
AAPL, DE
Published: February 26, 2025 by: Market Watch
Sentiment: Positive

Shareholders of Deere & Co. voted overwhelmingly to reject a proposal seeking to curb the farming-machinery maker's diversity, equity and inclusion plans — the latest sign of investor resistance to conservative efforts to end diversity practices.

Read More
image for news Deere shareholders reject anti-DEI proposal, as Trump pressures Apple to abandon diversity plans
CIA looking into UK's reported backdoor request to Apple encryption
AAPL
Published: February 26, 2025 by: Skynews
Sentiment: Neutral

The CIA, NSA and multiple other US intelligence agencies have been asked to examine a reported request from the UK government for Apple to implement a backdoor in their encryption.

Read More
image for news CIA looking into UK's reported backdoor request to Apple encryption
US examining whether UK's encryption demand on Apple broke data treaty
AAPL
Published: February 26, 2025 by: Reuters
Sentiment: Neutral

U.S. officials are examining whether the U.K. broke agreements between the two nations with a reported demand that Apple build a backdoor into its encrypted cloud storage systems.

Read More
image for news US examining whether UK's encryption demand on Apple broke data treaty
The Big 3: AAPL, TGT, BIDU
AAPL
Published: February 26, 2025 by: Schwab Network
Sentiment: Negative

When it comes to A.I. and Big Tech, @Theotrade's Don Kaufman remains bearish when turning to Baidu (BIDU) and Apple (AAPL).

Read More
image for news The Big 3: AAPL, TGT, BIDU
Apple investors vote down plans to scrap diversity and inclusion programme
AAPL
Published: February 26, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc's (NASDAQ:AAPL, ETR:APC) investors rejected a proposal to dismantle its inclusion and diversity programme at the company's annual shareholder meeting overnight. The request, submitted by the National Center for Public Policy Research, argued that diversity programs could lead to discrimination and compliance risks.

Read More
image for news Apple investors vote down plans to scrap diversity and inclusion programme
After-the-bell earnings, Apple DEI: Market Domination Overtime
AAPL
Published: February 25, 2025 by: Yahoo Finance
Sentiment: Neutral

A wave of earnings reports flooded Wall Street after Tuesday's closing bell. Market Domination Overtime hosts Julie Hyman and Josh Lipton provide comprehensive analysis of the latest financial results from key companies, including Cava (CAVA), Workday (WDAY), Lucid (LCID), Intuit (INTU), and Instacart (CART) (which operates as Maplebear, Inc.).

Read More
image for news After-the-bell earnings, Apple DEI: Market Domination Overtime
Apple shareholders vote against ending DEI program amid Trump crackdown
AAPL
Published: February 25, 2025 by: The Guardian
Sentiment: Positive

Vote vindicates tech company's decision to uphold diversity initiatives as other firms give into pressure from president

Read More
image for news Apple shareholders vote against ending DEI program amid Trump crackdown
Apple shareholders vote down anti-DEI proposal
AAPL
Published: February 25, 2025 by: TechCrunch
Sentiment: Positive

Apple shareholders rejected an anti-DEI proposal at its investor meeting Tuesday.

Read More
image for news Apple shareholders vote down anti-DEI proposal
Dassault Systèmes partners with Apple to put industrial 3D software on Vision Pro
AAPL
Published: February 25, 2025 by: Reuters
Sentiment: Positive

Dassault Systèmes on Tuesday said that it has worked with Apple to integrate Apple's Vision Pro into its 3D software, which is widely used in manufacturing, life sciences and urban planning.

Read More
image for news Dassault Systèmes partners with Apple to put industrial 3D software on Vision Pro
Options Trades: AAPL's U.S. Investment & PLTR's Plunge from All-Time High
AAPL, PLTR
Published: February 25, 2025 by: Schwab Network
Sentiment: Positive

A market reversal has taken shape for Apple (AAPL), now on a multi-session winning streak as it plans to invest $500 billion into U.S. A.I. infrastructure.

Read More
image for news Options Trades: AAPL's U.S. Investment & PLTR's Plunge from All-Time High
Apple shareholders reject proposal to scrap DEI despite growing backlash
AAPL
Published: February 25, 2025 by: New York Post
Sentiment: Negative

, CEO Tim Cook said Apple has never had quotas or targets in its diversity programs.

Read More
image for news Apple shareholders reject proposal to scrap DEI despite growing backlash
Dassault Systèmes Reveals the Next Dimension of Product Design and Manufacturing with Apple Vision Pro
AAPL
Published: February 25, 2025 by: Business Wire
Sentiment: Neutral

VELIZY-VILLACOUBLAY, France--(BUSINESS WIRE)-- #3DEXPERIENCE--Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in Virtual Twin Experience, today announced that 3D UNIV+RSES powered by the 3DEXPERIENCE platform will leverage the power of spatial computing to provide a new dimension to virtual twins, with the new “3DLive” visionOS app, available this summer. To make this vision a reality, Dassault Systèmes has partnered with Apple to integrate Apple Vision Pro into the next generation 3.

Read More
image for news Dassault Systèmes Reveals the Next Dimension of Product Design and Manufacturing with Apple Vision Pro
Apple wins DEI vote, investors side with management amid legal uncertainty
AAPL
Published: February 25, 2025 by: Invezz
Sentiment: Positive

In a significant show of support, Apple shareholders voted down an outside investor proposal challenging the company's diversity, equity, and inclusion (DEI) policies at an annual meeting on Tuesday. This decision marks a major win for the tech giant as opposition against such initiatives gains momentum across the United States.

Read More
image for news Apple wins DEI vote, investors side with management amid legal uncertainty
Apple shareholders reject outside proposal to end DEI programs
AAPL
Published: February 25, 2025 by: CNBC
Sentiment: Neutral

Apple shareholders rejected a request to abolish its Inclusion & Diversity program at the company's annual shareholder meeting on Tuesday. Despite opposing the measure, Apple CEO Tim Cook did warn that the legal landscape around diversity issues may force Apple to make changes.

Read More
image for news Apple shareholders reject outside proposal to end DEI programs
Apple investors reject proposal against DEI policies
AAPL
Published: February 25, 2025 by: Reuters
Sentiment: Positive

Apple shareholders rejected a proposal against its diversity, equity and inclusion policies at an investor meeting on Tuesday, a major victory for the tech giant amid growing backlash against such initiatives in the United States.

Read More
image for news Apple investors reject proposal against DEI policies
Apple shareholders reject 'unnecessary' anti-DEI proposal
AAPL
Published: February 25, 2025 by: Business Insider
Sentiment: Positive

Apple shareholders reject proposal to end diversity, equity, and inclusion efforts. Its board advised against the proposal, citing business strategy management concerns.

Read More
image for news Apple shareholders reject 'unnecessary' anti-DEI proposal
Indonesia agrees to terms with Apple to lift iPhone sales ban: Source
AAPL
Published: February 25, 2025 by: TechXplore
Sentiment: Positive

The Indonesian government has agreed to terms with Apple to lift a ban on sales of the iPhone 16 model, a government source familiar with the matter told AFP on Tuesday, ending months of negotiations between Jakarta and the tech giant.

Read More
image for news Indonesia agrees to terms with Apple to lift iPhone sales ban: Source
Apple shareholders to consider scrapping diversity programs amid backlash
AAPL
Published: February 25, 2025 by: TechXplore
Sentiment: Neutral

Apple shareholders on Tuesday are expected to reject an attempt to pressure the technology trendsetter into scrapping its corporate programs designed to diversify its workforce.

Read More
image for news Apple shareholders to consider scrapping diversity programs amid backlash
Indonesia, Apple agree on terms to lift iPhone 16 ban, Bloomberg News reports
AAPL
Published: February 25, 2025 by: Reuters
Sentiment: Positive

Indonesia and Apple have agreed on terms to lift the country's ban on iPhone 16s, Bloomberg News reported on Tuesday, citing people familiar with the matter.

Read More
image for news Indonesia, Apple agree on terms to lift iPhone 16 ban, Bloomberg News reports
Apple and the Trump admin., Palantir stock slips: Market Domination
AAPL, PLTR
Published: February 24, 2025 by: Yahoo Finance
Sentiment: Neutral

Market Domination hosts Julie Hyman and Josh Lipton dive into all things markets as Monday's trading session comes to a close. ProShares Global Investment Strategist Simeon Hyman explains why investors should consider investing in cheaper quality stocks.

Read More
image for news Apple and the Trump admin., Palantir stock slips: Market Domination
How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%
AAPL, BLK, PBR, RIO, SCHD
Published: February 24, 2025 by: Seeking Alpha
Sentiment: Positive

How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%

Read More
image for news How Two High-Yield Picks Can Boost Your Portfolio's Income: One Yields 20%

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.