Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

AAPL Earnings Preview: "Negative China Impact" & "Strength Everywhere Else"
AAPL
Published: May 01, 2025 by: Schwab Network
Sentiment: Positive

Jim Kelleher believes the market will receive Apple (AAPL) earnings "positively" and points to iPhone numbers that are favorable. He expects an "upside surprise" on iPhone, but does caution weakness in China is expected and sees strength "everywhere else.

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image for news AAPL Earnings Preview: "Negative China Impact" & "Strength Everywhere Else"
Apple shares set for drop after dual courtroom blows
AAPL
Published: May 01, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares were in the red ahead of its earnings report on Thursday after the iPhone maker was on the wrong side of major legal decisions on either side of the Atlantic. In the UK appeals court, the US tech giant was ordered it to pay $502 million to Optis Cellular over a patent infringement, while earlier a US judge accused the tech giant of flouting an earlier court ruling on its App Store policies.

Read More
image for news Apple shares set for drop after dual courtroom blows
Apple Inc. INVESTIGATION: Levi & Korsinsky Investigates Potential Securities Fraud by Apple Inc. (AAPL)
AAPL
Published: May 01, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / May 1, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Apple Inc. INVESTIGATION: Levi & Korsinsky Investigates Potential Securities Fraud by Apple Inc. (AAPL)
What investors are overlooking at Nvidia, Apple and a cruise-line operator, according to this fund manager
AAPL, NVDA
Published: May 01, 2025 by: Market Watch
Sentiment: Neutral

The chief investment officer at Silvant Capital talks about what investors are overlooking at Nvidia, Apple and a cruise-ship giant.

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image for news What investors are overlooking at Nvidia, Apple and a cruise-line operator, according to this fund manager
Stock Market Sell-Off: 2 Brilliant Stocks to Buy on the Dip and Hold for 10 Years
AAPL, SHOP
Published: May 01, 2025 by: The Motley Fool
Sentiment: Neutral

It can be challenging to go through a stock market sell-off. Watching equities you own lose significant value practically overnight is never fun.

Read More
image for news Stock Market Sell-Off: 2 Brilliant Stocks to Buy on the Dip and Hold for 10 Years
Apple Would Be Worth Half as Much If It Stopped Manufacturing in China
AAPL
Published: May 01, 2025 by: NYTimes
Sentiment: Negative

The world's most valuable company has become so reliant on Chinese suppliers and sales that it would be worth half as much or less without them.

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image for news Apple Would Be Worth Half as Much If It Stopped Manufacturing in China
US judge says Apple defied order in App Store case
AAPL
Published: May 01, 2025 by: TechXplore
Sentiment: Negative

A US judge on Wednesday accused Apple of defying an order to loosen its grip on the App Store payment system to the point that criminal charges could be warranted.

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image for news US judge says Apple defied order in App Store case
Apple shares fall after judge refers App Store case for possible criminal probe
AAPL
Published: May 01, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc's (NASDAQ:AAPL, ETR:APC) shares fell around 1.6% in after-hours trading on Wednesday after a US judge ruled the company had violated a court order relating to its App Store payments policy. The decision, in a long-running case brought by Fortnite maker Epic Games, referred Apple to federal prosecutors to consider a potential criminal contempt investigation.

Read More
image for news Apple shares fall after judge refers App Store case for possible criminal probe
Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
AAPL
Published: May 01, 2025 by: Invezz
Sentiment: Negative

In a sharply critical ruling with potentially far-reaching consequences, a federal judge has found Apple Inc. in violation of a previous court order aimed at opening up its App Store to alternative payment methods.

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image for news Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
A judge found that an Apple executive 'outright lied under oath' in Epic Games case
AAPL
Published: May 01, 2025 by: Business Insider
Sentiment: Negative

A judge on Wednesday said that Apple was not complying with a 2021 injunction in the Epic Games case. Apple ignored a court order and an executive "outright lied under oath," the judge wrote.

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image for news A judge found that an Apple executive 'outright lied under oath' in Epic Games case
Apple referred to federal prosecutors after judge rules it violated court order
AAPL
Published: April 30, 2025 by: The Guardian
Sentiment: Negative

Judge says executive told ‘outright lies' when he gave testimony in antitrust case from Fortnite maker Epic Games

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image for news Apple referred to federal prosecutors after judge rules it violated court order
Epic Games just scored a win against Apple
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Epic Games notched a win in an ongoing legal dispute with Apple. The result could be Fortnite returning to the U.S. iOS app store as early as next week.

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image for news Epic Games just scored a win against Apple
Apple notifies new victims of spyware attacks across the world
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Apple sent notifications this week to several people who the company believes were targeted with government spyware, according to two of the alleged targets.

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image for news Apple notifies new victims of spyware attacks across the world
Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple sees positive earnings revision activity, which is generally a precursor to an earnings beat.

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image for news Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple's second-quarter fiscal 2025 results are expected to reflect the negative impacts of stiff competition for iPhone, despite continuing Services growth.

Read More
image for news Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
Apple & Amazon Earnings: What Can Investors Expect?
AAPL, AMZN
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Beloved Apple and Amazon are gearing up to reveal their next set of quarterly results, helping headline the reporting docket for this week.

Read More
image for news Apple & Amazon Earnings: What Can Investors Expect?
Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
AAPL, AMZN, META, MSFT
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

The tech giants are back in focus as earnings season kicks into high gear. Microsoft ( MSFT ), Meta Platforms ( META ), Apple ( AAPL ), and Amazon ( AMZN ), four pillars of the “Magnificent 7,” are set to report results this week, and the stakes couldn't be higher.

Read More
image for news Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
Here's the Only Magnificent 7 Stock I'd Buy Right Now
AAPL
Published: April 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven trade has faltered so far this year. And while the cohort is in recovery mode, I think investors should insist on the better members of the cohort that even Jim Cramer thinks ought to be scrapped.

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image for news Here's the Only Magnificent 7 Stock I'd Buy Right Now
Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?
AAPL, QCOM
Published: April 30, 2025 by: Benzinga
Sentiment: Negative

Qualcomm Inc. QCOM will report its second-quarter earnings on Wednesday. As the company reports after market hours, Wall Street expects $2.81 in EPS and $10.65 billion in revenues.

Read More
image for news Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?
Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
AAPL
Published: April 30, 2025 by: CNBC
Sentiment: Negative

The most anticipated part of Apple's Thursday earnings will be CEO Tim Cook's comments on how the company is dealing with President Donald Trump's tariffs. Apple is perhaps the highest-profile example of a company that's gotten caught up in Trump's trade war.

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image for news Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
AAPL
Published: April 30, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 30, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
Tarnished Magnificent 7 stocks rebound faces test with earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 30, 2025 by: Reuters
Sentiment: Neutral

The U.S. technology and growth stocks known as the "Magnificent Seven" have regained their footing somewhat after a steep slide, but a few weeks of growing valuations and a dimming earnings edge could make it harder for them to push Wall Street higher.

Read More
image for news Tarnished Magnificent 7 stocks rebound faces test with earnings
What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: Market Watch
Sentiment: Neutral

Several Big Tech companies are reporting earnings this week, including Amazon.com AMZN-0.15%, Apple AAPL+0.49%, Meta Platforms META+0.84% and Microsoft MSFT+0.75%. Options traders attempt to predict the size of a stock's post-earnings movement by bidding up its puts and calls.

Read More
image for news What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
Apple: Don't Buy The Dip
AAPL
Published: April 29, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. stock faces a myriad of headwinds, with the company lagging behind all other Magnificent 7 stocks in the AI race. Apple's "upgraded Siri" delay comes at a time when rising AI companies are developing both software and hardware alternatives fit for the generative AI era, cultivating broader platforms. To make matters worse, Apple also faces antitrust litigation that is requiring the tech giant to open its ecosystem for compatibility with third-party software and hardware services, threatening its moat.

Read More
image for news Apple: Don't Buy The Dip
Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
AAPL
Published: April 29, 2025 by: PYMNTS
Sentiment: Negative

Apple will likely face tough questions on tariffs and AI from investors when it reports earnings this week. That's according to a report Tuesday (April 29) from Reuters, which says the tech giant's investors will want to know more about the delayed launch of Apple's artificial intelligence (AI) features, and the impact of the U.S.

Read More
image for news Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
AAPL, AMZN, GOOG, GOOGL
Published: April 29, 2025 by: FXEmpire
Sentiment: Negative

The Tuesday session continues to see more settling down, after having so much volatility. At this point, the markets are starting to look at how things might actually play out between China and the United States.

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image for news GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
AAPL, AMZN, XIACF, XIACY
Published: April 29, 2025 by: Reuters
Sentiment: Neutral

India's financial crime agency has privately sought sales data and other documents from smartphone players including Apple and Xiaomi as part of an investigation into Amazon and Walmart-owned Flipkart, sources familiar with the matter told Reuters.

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image for news India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: The Motley Fool
Sentiment: Negative

The S&P 500 (^GSPC 0.06%) has declined 10% from its high as tariffs imposed by the Trump administration have rattled financial markets. Investors will receive important data this week that could either alleviate or intensify concerns surrounding the trade war.

Read More
image for news The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
Apple, Amazon, Microsoft And Meta Upcoming Earnings
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Focus on Apple and Amazon earnings for insights on China-US tariffs; Apple's services and advanced products, and Amazon's AWS performance are key areas to watch. Microsoft's earnings are noteworthy due to its potential tariff-proof status and its AI relationship with OpenAI.

Read More
image for news Apple, Amazon, Microsoft And Meta Upcoming Earnings
Apple Shakes Up AI Unit
AAPL
Published: April 28, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman explains why Apple is moving parts of its AI unit away from an executive it lured away from Google in 2018. Gurman joins Caroline Hyde on “Bloomberg Technology.

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image for news Apple Shakes Up AI Unit

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.