Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.5282
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 3029278956000.0
  • FreeCF/Share 6.5683
  • PFCF 30.7585
  • PE 31.2568
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple Plans Major Software Overhaul, Says Report. Why the iPhone Maker Needs a Change.
AAPL
Published: March 11, 2025 by: Barrons
Sentiment: Positive

Apple is planning significant changes to the interfaces of the iPhone, iPad and Mac later this year, it was reported

Read More
image for news Apple Plans Major Software Overhaul, Says Report. Why the iPhone Maker Needs a Change.
iPhone Production Surges
AAPL
Published: March 11, 2025 by: 24/7 Wall Street
Sentiment: Neutral

There is a sign that news about sluggish sales of the Apple Inc. (NASDAQ: AAPL) iPhone is overstated.

Read More
image for news iPhone Production Surges
Apple's stock may see its worst day since since 2022. Here are 2 major worries.
AAPL
Published: March 10, 2025 by: Market Watch
Sentiment: Negative

Investors are concerned about delayed AI features and the looming threat of tariffs.

Read More
image for news Apple's stock may see its worst day since since 2022. Here are 2 major worries.
Exclusive: EU likely to impose modest fines on Apple, Meta over DMA breaches, sources say
AAPL, META
Published: March 10, 2025 by: Reuters
Sentiment: Neutral

EU antitrust regulators are expected to hand out modest fines to Apple and Meta Platforms for allegedly breaching landmark rules aimed at reining in their power, people with direct knowledge of the matter said on Monday.

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image for news Exclusive: EU likely to impose modest fines on Apple, Meta over DMA breaches, sources say
Mag 7's Fall, AAPL v. TSLA Valuation & Return to "More Normal" Market
AAPL, TSLA
Published: March 10, 2025 by: Schwab Network
Sentiment: Negative

Bill Davis says the mega cap names have become "way too big" a part of the SPX. Their recent sell-off is something he labels as a rebalance to the index.

Read More
image for news Mag 7's Fall, AAPL v. TSLA Valuation & Return to "More Normal" Market
Apple's Delay of Siri AI Features Could Hold Back iPhone Sales, Analyst Says
AAPL
Published: March 10, 2025 by: Investopedia
Sentiment: Neutral

Apple's (AAPL) decision to delay the rollout of certain AI-driven Siri features could hold back iPhone sales, analysts at Citi said Monday.

Read More
image for news Apple's Delay of Siri AI Features Could Hold Back iPhone Sales, Analyst Says
Apple Stock Sinks As Siri AI Upgrade Delay Likely To Hurt iPhone Sales
AAPL
Published: March 10, 2025 by: Investors Business Daily
Sentiment: Negative

Apple stock fell on reports that the consumer electronics giant has delayed the release of an AI-powered upgrade to its Siri digital assistant. The post Apple Stock Sinks As Siri AI Upgrade Delay Likely To Hurt iPhone Sales appeared first on Investor's Business Daily.

Read More
image for news Apple Stock Sinks As Siri AI Upgrade Delay Likely To Hurt iPhone Sales
Cramer's Mad Dash: Apple
AAPL
Published: March 10, 2025 by: CNBC Television
Sentiment: Neutral

Jim Cramer breaks down why he's keeping an eye on shares of Apple.

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image for news Cramer's Mad Dash: Apple
TSM Revenue Falls M/M, AAPL Delays Siri A.I. Improvements
AAPL, TSM
Published: March 10, 2025 by: Schwab Network
Sentiment: Negative

TSMC (TSM) reported a decline in February revenue compared to January. Sales still have a notable increase year-over-year, but Jenny Horne notes investors are keeping their eyes on the former number.

Read More
image for news TSM Revenue Falls M/M, AAPL Delays Siri A.I. Improvements
Apple delays Siri AI improvements to 2026
AAPL
Published: March 07, 2025 by: CNBC
Sentiment: Negative

Apple on Friday announced that it is delaying the features that would supercharge Siri with the ability to work with other apps until next year. That feature was expected to be released this spring.

Read More
image for news Apple delays Siri AI improvements to 2026
Apple says some AI improvements to Siri delayed to 2026
AAPL
Published: March 07, 2025 by: Reuters
Sentiment: Negative

Some artificial intelligence improvements to Apple's voice assistant Siri will be delayed until 2026, the company said on Friday.

Read More
image for news Apple says some AI improvements to Siri delayed to 2026
Live Nasdaq Composite: Stocks Lack Conviction, NVDA, AAPL and AVGO Rise
AAPL, AVGO, NVDA
Published: March 07, 2025 by: 24/7 Wall Street
Sentiment: Negative

The markets have a lot to process after what's been a tumultuous week, and stocks are moving with a lack of conviction.

Read More
image for news Live Nasdaq Composite: Stocks Lack Conviction, NVDA, AAPL and AVGO Rise
Apple's $500 billion U.S. investment: For AI servers not manufacturing iPhones
AAPL
Published: March 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple's U.S. investment.

Read More
image for news Apple's $500 billion U.S. investment: For AI servers not manufacturing iPhones
Options Trades: AAPL Unveils New Products, NVDA Weakness Continues
AAPL, NVDA
Published: March 06, 2025 by: Schwab Network
Sentiment: Positive

Kevin Hincks looks at a pair of Mag 7 stocks for today's Daily Trader hit from @CboeGlobalMarkets. For Apple (AAPL), he showcases a short put vertical example trade.

Read More
image for news Options Trades: AAPL Unveils New Products, NVDA Weakness Continues
Apple Plans a Foldable iPhone. Here's Why and How Much It Could Cost.
AAPL
Published: March 06, 2025 by: Barrons
Sentiment: Positive

Apple could bring a foldable iPhone to the market next year but it won't come cheap.

Read More
image for news Apple Plans a Foldable iPhone. Here's Why and How Much It Could Cost.
Apple's Foldable AI iPhone Could Cost Over $2,000, 20 Million Units Shipped By 2027: Analyst
AAPL
Published: March 06, 2025 by: Benzinga
Sentiment: Positive

TF International Securities analyst Ming-Chi Kuo noted Apple Inc's AAPL first foldable iPhone as a credible AI-driven smartphone.

Read More
image for news Apple's Foldable AI iPhone Could Cost Over $2,000, 20 Million Units Shipped By 2027: Analyst
Apple dodged Trump's tariffs the first time around. This time, iPhone buyers could take a hit.
AAPL
Published: March 05, 2025 by: Business Insider
Sentiment: Negative

Apple faces challenges from President Donald Trump's tariffs on Chinese goods. A US 20% tariff on goods from China threatens Apple's vast supply chain in the country.

Read More
image for news Apple dodged Trump's tariffs the first time around. This time, iPhone buyers could take a hit.
Apple launches new MacBook Air models with latest M4 chip
AAPL
Published: March 05, 2025 by: Reuters
Sentiment: Positive

Apple on Wednesday unveiled new MacBook Air models, which runs on its AI-focused M4 chip enabling Apple Intelligence features, as it looks to persuade customers to upgrade their devices and spur sales.

Read More
image for news Apple launches new MacBook Air models with latest M4 chip
Apple unveils new MacBook Air models with $100 price cut despite tariffs
AAPL
Published: March 05, 2025 by: CNBC
Sentiment: Positive

Apple announced new MacBook Air models that update the company's bestselling laptop with a faster M4 chip and an upgraded videoconferencing camera. The computers also got a $100 price cut in the U.S., despite tariffs by President Donald Trump that took effect on Tuesday that experts have said could cause the price of electronics to rise.

Read More
image for news Apple unveils new MacBook Air models with $100 price cut despite tariffs
Apple reacts to 20% China tariffs
AAPL
Published: March 04, 2025 by: CNBC Television
Sentiment: Neutral

Brian Belski, Chief Investment Strategist at BMO Capital Markets, joins 'Halftime Report' to explain why he's still overweight Apple despite the 20% China Tariffs taking effect.

Read More
image for news Apple reacts to 20% China tariffs
When Do You Sell A Winner? - January Dividend Income Report
AAPL, ADP, BLK, BN, HD, LMAT, MSFT, SBUX, V
Published: March 04, 2025 by: Seeking Alpha
Sentiment: Neutral

BlackRock is an interesting case study as I sold it for a nice profit even though the company's investment thesis is still intact. However, some metrics aren't as strong as before. I have a Telus position in one of my other portfolios. I've actively monitored its cash flow metrics. Brookfield Renewable reported another solid quarter with FFO per unit up 21%. The company's hydroelectric, wind, solar, and distributed energy businesses all contributed positively despite weaker North American hydrology affecting hydroelectric generation.

Read More
image for news When Do You Sell A Winner? - January Dividend Income Report
Apple (AAPL) Makes an Interesting Gamble on the iPhone 16e, and It's All About China
AAPL
Published: March 04, 2025 by: 24/7 Wall Street
Sentiment: Positive

[00:00:04] Doug McIntyre: So Lee, Apple's made an interesting gamble.

Read More
image for news Apple (AAPL) Makes an Interesting Gamble on the iPhone 16e, and It's All About China
Samsung to launch its Apple Vision Pro rival headset this year
AAPL
Published: March 04, 2025 by: CNBC
Sentiment: Positive

Samsung will launch its extended reality headset this year, a spokesperson for the company told CNBC on Tuesday. The device, dubbed Project Moohan, is Samsung's answer to Apple's $3,500 Vision Pro, which was launched last year.

Read More
image for news Samsung to launch its Apple Vision Pro rival headset this year
Apple launches new iPad Air with AI features to stoke demand
AAPL
Published: March 04, 2025 by: Reuters
Sentiment: Positive

Apple launched new versions of its mid-priced iPad Air on Tuesday, with an M3 chip and advanced artificial intelligence capabilities, as it looks to attract customers into upgrading their devices.

Read More
image for news Apple launches new iPad Air with AI features to stoke demand
Apple CEO Tim Cook Teases 'Something in the Air' This Week
AAPL
Published: March 03, 2025 by: Investopedia
Sentiment: Neutral

Another new product could be on the way from Apple. This one may not fit in your pocket.

Read More
image for news Apple CEO Tim Cook Teases 'Something in the Air' This Week
Tim Cook teases new Apple product coming 'this week'
AAPL
Published: March 03, 2025 by: Business Insider
Sentiment: Positive

Apple is planning something for "this week," according to CEO Tim Cook. His X post was concise, but it's a callback to the launch of the first MacBook Air.

Read More
image for news Tim Cook teases new Apple product coming 'this week'
Analyst revises Apple stock price target
AAPL
Published: March 03, 2025 by: Finbold
Sentiment: Positive

Despite financial results which appear at first to be promising, Apple stock (NASDAQ: AAPL) has struggled to meaningfully move to the upside since the start of the year.

Read More
image for news Analyst revises Apple stock price target
Apple's China strategy applauded by leading research house
AAPL
Published: March 03, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc's (NASDAQ:AAPL, ETR:APC) China strategy is taking shape, and Wall Street is taking notice. Wedbush says the company's long-awaited AI rollout in the country is finally moving forward, with Alibaba playing a key role.

Read More
image for news Apple's China strategy applauded by leading research house
What's Going on With Apple Stock?
AAPL
Published: March 03, 2025 by: The Motley Fool
Sentiment: Positive

Apple (AAPL 1.91%) said that its Apple Intelligence is working to facilitate an increase in iPhone sales.

Read More
image for news What's Going on With Apple Stock?
People Don't Realize How Badly Apple Has Done
AAPL
Published: March 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Read More
image for news People Don't Realize How Badly Apple Has Done

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.