Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

Despite Apple Inc.'s $3 trillion valuation, I avoid it due to stagnating growth, high PE ratio, and over-reliance on mature product lines. Apple's future lies in services, but the current AAPL valuation reflects growth stock pricing, which is unrealistic given its mature market status. I prefer Amazon, Google, and Meta (collectively, "MAA") for their superior growth potential, innovation, and significantly lower China risk compared to Apple.

Read More
image for news Why I Think Apple Is Currently The Least Interesting Of The FAANG Stocks
Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative

Amit Daryanani, Evercore ISI analyst, joins 'The Exchange' to discuss Apple's quarterly earnings results, the ensuing price action, and more.

Read More
image for news Apple shares reflecting heightened uncertainty in second half of the year, says Evercore's Daryanani
Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
AAPL
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive

Dan Ives, Wedbush analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple, why he maintains a buy rating on the stock as other firms are downgrading it, and more.

Read More
image for news Wedbush's Dan Ives: It looks like India will be a 'life raft' for Apple to withstand tariffs
Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's second-quarter fiscal 2025 results benefit from strong services growth and an increase in iPhone sales.

Read More
image for news Apple Q2 Earnings Beat Estimates, Services Drive Top-Line Growth
Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
AAPL
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple reports robust second-quarter fiscal 2025 results but shares dip on tariff headwind.

Read More
image for news Apple Beats on Q2 Earnings but Shares Slip: ETFs to Watch
Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
AAPL, CVX, TTWO, XOM
Published: May 02, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Apple (AAPL) down after the iPhone maker reported China sales that were disappointing, and warned about the impact of tariffs. Chevron (CVX) falls on news that the company will reduce share buybacks this quarter to about $2.75 billion, 30% less than in the first quarter, due to tumbling oil prices.

Read More
image for news Stock Movers: Apple, Chevron Down, Exxon Holds, Take-Two Up
What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades
AAPL, AMZN
Published: May 02, 2025 by: Schwab Network
Sentiment: Neutral

Rebecca Walser (@walserwealth) returns to the NYSE set and recaps the week-long round of Mag 7 earnings. She notes strength in Microsoft (MSFT) and Meta Platforms' (META) cloud and ad numbers, though sees Amazon (AMZN) and Apple (AAPL) having more trouble down the line if tariff volatility persists.

Read More
image for news What Mag 7 Earnings Say About Tariffs, AAPL & AMZN Options Trades
No China, No Problem: Upgrading Apple To A Buy
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Positive

The worst around Apple has happened and is being priced in after their earnings report on Thursday. It's time to put Apple back on the buy list for me. I'm now upgrading Apple to a buy for three reasons. We now have more visibility on Apple amid the trade war.

Read More
image for news No China, No Problem: Upgrading Apple To A Buy
Tariff Uncertainty Casts Shadow on Apple's Quarterly Win
AAPL
Published: May 02, 2025 by: Schaeffers Research
Sentiment: Negative

Apple Inc (NASDAQ:AAPL) was among several Big Tech giants reporting earnings this week.

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image for news Tariff Uncertainty Casts Shadow on Apple's Quarterly Win
Apple downgraded to ‘Underperform' on tariff pressures, margin concerns: Jefferies
AAPL
Published: May 02, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) is facing escalating tariff costs and shrinking product margins that could weigh heavily on future profits, prompting analysts at Jefferies to downgrade Apple shares to Underperform. While Apple's March-quarter results modestly exceeded Jefferies' expectations, the firm said the company's outlook and mounting tariff exposure signal further earnings risk ahead.

Read More
image for news Apple downgraded to ‘Underperform' on tariff pressures, margin concerns: Jefferies
Apple's $100 billion buyback disappointed some. Here's where it ranks historically.
AAPL
Published: May 02, 2025 by: Market Watch
Sentiment: Negative

If Apple Inc. hoped to boost its stock with plans to buy back $100 billion worth of shares, then that mission seems doomed to fail.

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image for news Apple's $100 billion buyback disappointed some. Here's where it ranks historically.
Apple approves Spotify app update that allows U.S. users to access pricing info, external payment links
AAPL, SPOT
Published: May 02, 2025 by: TechCrunch
Sentiment: Positive

Spotify said on Friday that Apple has approved its U.S. app update that will allow users to access pricing information and external payment links. The approval comes days after a U.S. judge ordered Apple to stop charging commissions on purchases through iPhone apps.

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image for news Apple approves Spotify app update that allows U.S. users to access pricing info, external payment links
Apple: Overvalued Stock Faces Tariff Troubles And Growth Struggles
AAPL
Published: May 02, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s Q2 FY 2025 results show modest 5% YoY revenue growth, lagging behind peers like Microsoft, Google, and Meta, which trade at lower multiples. High penetration of Apple products limits hardware sales growth, and new 20% smartphone tariffs pose a significant threat to earnings. Apple's aggressive capital returns, including $49.5 billion in buybacks, are unsustainable at a 200% payout ratio relative to operating income.

Read More
image for news Apple: Overvalued Stock Faces Tariff Troubles And Growth Struggles
Is the Apple Mac Dying?
AAPL
Published: May 02, 2025 by: 24/7 Wall Street
Sentiment: Neutral

One of the notable things about Apple Inc.'s (NASDAQ: AAPL) most recent quarterly report is that sales of its original products are not growing.

Read More
image for news Is the Apple Mac Dying?
Apple And Amazon Warn Of Tariff Impact In Earnings Reports—Joining These Other Companies
AAPL, AMZN
Published: May 02, 2025 by: Forbes
Sentiment: Negative

Amazon warned Thursday that “tariffs and trade policies” may complicate its future, while Apple said it expects a nearly $1 billion hit from President Donald Trump's tariffs, becoming the latest companies to report losses or cut financial forecasts as many cite market uncertainty aggravated by Trump's tariffs.

Read More
image for news Apple And Amazon Warn Of Tariff Impact In Earnings Reports—Joining These Other Companies
Spotify's US app update gets Apple approval after court ruling
AAPL, SPOT
Published: May 02, 2025 by: Reuters
Sentiment: Positive

Spotify said on Friday its U.S. app update has secured Apple's approval to show pricing information and external payment links, days after a judge barred the iPhone maker from charging commission on off-app purchases.

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image for news Spotify's US app update gets Apple approval after court ruling
Apple to report quarterly earnings amid Trump trade policy chaos
AAPL
Published: May 01, 2025 by: The Guardian
Sentiment: Neutral

Trump said consumer electronics will be exempted from his soaring tariffs on China but it is unclear for how long

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image for news Apple to report quarterly earnings amid Trump trade policy chaos
Legal case a big deal for Apple and long-term antitrust concerns are real, says MAI's Chris Grisanti
AAPL
Published: May 01, 2025 by: CNBC Television
Sentiment: Negative

WSJ's Tim Higgins, CNBC's Steve Kovach, and MAI Capital Management's Chris Grisanti, join 'Power Lunch' to discuss Apple's legal case, and what it means for the company long-term.

Read More
image for news Legal case a big deal for Apple and long-term antitrust concerns are real, says MAI's Chris Grisanti
Investors Await Apple's Forecast
AAPL
Published: May 01, 2025 by: Bloomberg Technology
Sentiment: Neutral

Carolina Milanesi, president and principal analyst at Creative Strategies, discusses why investors are more focused on Apple's future plans than its previous quarter's earnings as the iPhone maker prepares to report second-quarter results. She joins Caroline Hyde and Ed Ludlow on "Bloomberg Technology.

Read More
image for news Investors Await Apple's Forecast
Judge slams Apple, rules Tim Cook ‘chose poorly' in alleged defiance of antitrust ruling
AAPL
Published: May 01, 2025 by: New York Post
Sentiment: Negative

“To hide the truth, Vice-President of Finance, Alex Roman, outright lied under oath,” according to US District Court Judge Yvonne Gonzalez Rogers.

Read More
image for news Judge slams Apple, rules Tim Cook ‘chose poorly' in alleged defiance of antitrust ruling
Kramer: AAPL Needs to "Shock the System," AMZN AWS v. Azure, PLTR to $200
AAPL, AMZN, PLTR
Published: May 01, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) and Amazon (AMZN) report earnings after the bell. Hilary Kramer says Apple needs to "shock the system" by posting $100 billion in revenue to see a post-earnings rally.

Read More
image for news Kramer: AAPL Needs to "Shock the System," AMZN AWS v. Azure, PLTR to $200
Bullish Signals Mount as Q1 Earnings Surprise to the Upside
AAPL, AMZN, META, MSFT
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Tech giants Meta and Microsoft are surging; bulls would like to see further positive reactions to earnings.

Read More
image for news Bullish Signals Mount as Q1 Earnings Surprise to the Upside
Judge Finds Apple Violated Antitrust Ruling
AAPL
Published: May 01, 2025 by: Investopedia
Sentiment: Negative

A federal judge said Apple (AAPL) violated an antitrust ruling linked to the tech firm's control over its App Store and ordered it to loosen restrictions.Apple, which reports second-quarter earnings after the bell, said it would appeal.

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image for news Judge Finds Apple Violated Antitrust Ruling
Apple reports second-quarter earnings after the bell
AAPL
Published: May 01, 2025 by: CNBC
Sentiment: Neutral

Apple reports fiscal second-quarter earnings after the bell. Wall Street is eager to hear from Apple for the first time on how it is planning to deal with the Trump administration's tariffs.

Read More
image for news Apple reports second-quarter earnings after the bell
Explainer: What's next for Apple after US court's contempt order in Epic Games case?
AAPL
Published: May 01, 2025 by: Reuters
Sentiment: Negative

Apple faces a possible criminal contempt probe after a U.S. judge said it violated an order to open its lucrative App Store to more competition and misled the court.

Read More
image for news Explainer: What's next for Apple after US court's contempt order in Epic Games case?
AAPL & AMZN Options Trades Ahead of Earnings
AAPL, AMZN
Published: May 01, 2025 by: Schwab Network
Sentiment: Neutral

2 of the world's largest companies report quarterly figures after the close: Apple (AAPL) and Amazon (AMZN). Kevin Hincks provides 2 different trade examples to play the Mag 7 members.

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image for news AAPL & AMZN Options Trades Ahead of Earnings
Apple to report second quarter earnings: Here's what you need to know
AAPL
Published: May 01, 2025 by: CNBC Television
Sentiment: Neutral

Barton Crockett, Rosenblatt Securities analyst, joins ‘Squawk on the Street' to discuss Apple as the iPhone maker reports earnings after the bell.

Read More
image for news Apple to report second quarter earnings: Here's what you need to know
Moffett: I Am Not a Bear on Apple
AAPL
Published: May 01, 2025 by: Bloomberg Technology
Sentiment: Neutral

Craig Moffett, MoffettNathanson founder partner, says he's not a bear on Apple. He says Apple's valuation is out of line with its growth expectations.

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image for news Moffett: I Am Not a Bear on Apple
Apple Gears Up For Q2 Earnings With Bearish Technicals: 'Super Cycle Unlikely' Says Strategist
AAPL
Published: May 01, 2025 by: Benzinga
Sentiment: Negative

Apple Inc AAPL will be reporting its second-quarter earnings on Thursday. Wall Street expects $1.63 in EPS and $94.53 billion in revenues as the company reports after market hours.

Read More
image for news Apple Gears Up For Q2 Earnings With Bearish Technicals: 'Super Cycle Unlikely' Says Strategist
Meta and Microsoft beat earnings. Wall Street's eyes are now on Apple and Amazon.
AAPL, AMZN, META, MSFT
Published: May 01, 2025 by: Business Insider
Sentiment: Positive

This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.

Read More
image for news Meta and Microsoft beat earnings. Wall Street's eyes are now on Apple and Amazon.

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.