Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1124
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4016803799520.0
  • FreeCF/Share 6.6072
  • PFCF 40.6695
  • PE 36.2789
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple's Stunning Q3 Earnings: Warrants An Upgrade From Hold To Buy
AAPL
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's Q3 revenue of $94B beat expectations, driven by strong demand even in a seasonally weak quarter. Guidance for the September quarter is optimistic, with mid- to high single-digit revenue growth and robust service revenue expansion. Gross margins forecast remain healthy at 46-47%.

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image for news Apple's Stunning Q3 Earnings: Warrants An Upgrade From Hold To Buy
Qualcomm Post Earnings: Apple Is Falling From The Tree
AAPL, QCOM
Published: July 31, 2025 by: Seeking Alpha
Sentiment: Negative

Qualcomm reported Q2 earnings, and although it was a solid performance, the stock sold off. The market isn't happy with Apple's plan to phase out Qualcomm modems by 2027, risking a $7.5 billion annual revenue loss. Automotive and IoT now make up 30% of QCT revenue, but these gains are not enough to offset the looming Apple shortfall and muted handset demand.

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image for news Qualcomm Post Earnings: Apple Is Falling From The Tree
What Options Data May Indicate About Mag 7 Earnings
AAPL, AMZN
Published: July 31, 2025 by: Seeking Alpha
Sentiment: Neutral

With upcoming earnings reports, options pricing reveals heightened expectations for post-earnings moves. Options on the Mag 7 make up about 25% of the single stock option volume daily. There are 8 million Mag 7 options contracts traded per day, equating to about $5 billion in premium. In total, Mag 7 stocks trade half a billion shares per day, or 4% of spot volume for single stocks. For options traders, earnings periods can present opportunities, but the potential for large gap moves introduces greater risk.

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image for news What Options Data May Indicate About Mag 7 Earnings
Apple's stock can't work without an Iphone replacement cycle, says Needham's Laura Martin
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Negative

Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple ahead of the stock's earnings report after the bell.

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image for news Apple's stock can't work without an Iphone replacement cycle, says Needham's Laura Martin
The 'Halftime' Investment Committee weigh in on Apple with their Big Tech playbooks
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debate whether Apple can clarify its AI strategy as the stock underperforms its Mag7 peers. CNBC's Steve Kovach joins ‘Halftime Report' with the latest on the company's strategy.

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image for news The 'Halftime' Investment Committee weigh in on Apple with their Big Tech playbooks
You can bet on the words that will be said on Apple's earnings call like 'Tariff' and 'Severance'
AAPL
Published: July 31, 2025 by: CNBC
Sentiment: Neutral

Bets from Kalshi users priced in a roughly 90% probability that Apple's earnings call after the bell Thursday would feature words like "China" and "Tariff," as well as a more than 50% chance that "Severance" would be mentioned. Kalshi's question on what will be said during Apple's earnings call has generated almost $43,000 in trading volumes.

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image for news You can bet on the words that will be said on Apple's earnings call like 'Tariff' and 'Severance'
PCE Comes in Warmer Than Expected
AAPL, ABBV, ADP, AMZN, BMY, CVS, IP, MA, MSFT, PMI, ROKU, SIRI
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

PCE Comes in Warmer Than Expected.

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image for news PCE Comes in Warmer Than Expected
Here's How Much Traders Expect Apple Stock To Move After Earnings Today
AAPL
Published: July 31, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) is scheduled to report quarterly earnings after the closing bell today, with traders anticipating a sizable move from the iPhone maker's stock.

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image for news Here's How Much Traders Expect Apple Stock To Move After Earnings Today
What Analysts Think of Apple Stock Ahead of Earnings
AAPL
Published: July 31, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) is scheduled to report fiscal third-quarter results after the closing bell Thursday, with analysts largely bullish on the iPhone maker's stock despite lingering tariff concerns.

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image for news What Analysts Think of Apple Stock Ahead of Earnings
Tesla, Apple Flunk Peter Lynch's PEG Test - Nvidia Still Tops The Class
AAPL, NVDA, TSLA
Published: July 31, 2025 by: Benzinga
Sentiment: Neutral

In a year where hype has driven many tech valuations sky-high, Peter Lynch's old-school PEG (Price/Earnings-to-Growth ratio) test still cuts through the noise. Nvidia Corp NVDA, with a reasonable price tag relative to its explosive earnings growth, has crushed its Mag 7 peers with a 60% rally in 2025.

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image for news Tesla, Apple Flunk Peter Lynch's PEG Test - Nvidia Still Tops The Class
Economy Heating Up on PCE for June
AAPL, ABBV, ADP, AMZN, BMY, CVS, IP, MA, MSFT, PMI, ROKU, SIRI
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

Pre-market and bond yield numbers appear to be in reaction to this morning's economic posts.

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image for news Economy Heating Up on PCE for June
Apple earnings after the bell: Here's what to expect
AAPL
Published: July 31, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Squawk on the Street' with the latest news on Apple, earnings expectations, and much more.

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image for news Apple earnings after the bell: Here's what to expect
Why Tony Zhang Sees Weakness in AAPL
AAPL
Published: July 31, 2025 by: Schwab Network
Sentiment: Negative

Tony Zhang (@OptionsPlay) doesn't mince words: He sees weakness in Apple (AAPL). Tony doesn't believe the same strength seen in Microsoft (MSFT) and Meta (META) will be replicated by the iPhone maker.

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image for news Why Tony Zhang Sees Weakness in AAPL
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: July 31, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , July 31, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AMZN, AAPL and GOOGL Forecast – Tech Stocks Continue to Look for Earnings Momentum
AAPL, AMZN, GOOG, GOOGL
Published: July 31, 2025 by: FXEmpire
Sentiment: Positive

Two of the three stocks in this analysis have earnings calls after the bell on Thursday, as the markets continue to look for a higher move. At this point in time, the markets continue to look for higher levels in general.

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image for news AMZN, AAPL and GOOGL Forecast – Tech Stocks Continue to Look for Earnings Momentum
Wall Street analyst expects Apple to hike the price of some new iPhone models by $50
AAPL
Published: July 30, 2025 by: Business Insider
Sentiment: Neutral

Jefferies analysts predicted a $50 price increase for the iPhone 17 Pro models. The price hike would aim to offset tariff costs, likely affecting Pro and Pro Max models.

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image for news Wall Street analyst expects Apple to hike the price of some new iPhone models by $50
Apple is in need of a win as it reports earnings this week
AAPL
Published: July 30, 2025 by: Business Insider
Sentiment: Negative

Apple's fiscal Q3 earnings call is set for Thursday amid tariff and AI challenges. iPhone demand in the US fell in June following tariff-related sales in April and May, analysts said.

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image for news Apple is in need of a win as it reports earnings this week
Investors Grow Impatient With Apple's AI Efforts
AAPL
Published: July 30, 2025 by: PYMNTS
Sentiment: Negative

Wall Street is reportedly growing impatient with the pace of Apple's artificial intelligence efforts. Apple has not been transparent about its strategy, while its competitors have announced plans for new AI-centered data centers and devices, CNBC reported Wednesday (July 30).

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image for news Investors Grow Impatient With Apple's AI Efforts
AAPL INVESTORS: Apple Inc. (NASDAQ:AAPL) Investors may have been Affected by Fraud – Contact BFA Law by August 19 about Potentially Recovering Losses
AAPL
Published: July 30, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

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image for news AAPL INVESTORS: Apple Inc. (NASDAQ:AAPL) Investors may have been Affected by Fraud – Contact BFA Law by August 19 about Potentially Recovering Losses
Apple is facing pressure from Wall Street to figure out its AI strategy
AAPL
Published: July 30, 2025 by: CNBC
Sentiment: Negative

Apple analysts are starting to wonder how much time the company has to find an AI strategy before consumers rethink their iPhone purchases. OpenAI's May acquisition of Jony Ive's startup IO for $6.5 billion put added pressure on Apple.

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image for news Apple is facing pressure from Wall Street to figure out its AI strategy
Apple Manufacturing Academy opens in Detroit amid Trump pressure on US production
AAPL
Published: July 30, 2025 by: TechXplore
Sentiment: Positive

Apple is trying to bring machine learning to Motor City. The smartphone giant opened its Apple Manufacturing Academy in Detroit on Tuesday to offer free workshops on artificial intelligence and advanced manufacturing to small and medium-sized businesses.

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image for news Apple Manufacturing Academy opens in Detroit amid Trump pressure on US production
Dividend Growth Stocks Are the New Tech Stocks — Here's Why
AAPL
Published: July 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

For young, growth-focused investors, perhaps dividend growth stocks are a better pick-up at current levels, especially as the red-hot AI stocks consider their next moves going into the turbulent month of September.

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image for news Dividend Growth Stocks Are the New Tech Stocks — Here's Why
Apple earnings under pressure from tariffs, slow AI roll-out
AAPL
Published: July 30, 2025 by: Reuters
Sentiment: Negative

Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S. tariffs, tough competition in China and a high-stakes artificial intelligence race it has been late to enter.

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image for news Apple earnings under pressure from tariffs, slow AI roll-out
Apple: I Started Selling Once I Faced A Reality Check
AAPL
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Negative

Apple's position among the Mag 7 is weakening, with recent underperformance compared to peers. Although Apple's dominance in hardware remains strong, it is under question whether the company can resume a brisker growth pace. As tariffs and AI-strategy uncertainties face the company, I am rebalancing my portfolio, trimming Apple, and buying two other stocks.

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image for news Apple: I Started Selling Once I Faced A Reality Check
Nvidia stock is a buy, but Apple 'is not firing on all cylinders,' fund manager says
AAPL, NVDA
Published: July 29, 2025 by: Yahoo Finance
Sentiment: Neutral

The "Magnificent Seven," Nvidia (NVDA), Alphabet (GOOG, GOOGL), Tesla (TSLA), Microsoft (MSFT), Amazon (AMZN), Meta (META), and Apple (AAPL), have dominated the markets over the last couple of years. But which one should you buy?

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image for news Nvidia stock is a buy, but Apple 'is not firing on all cylinders,' fund manager says
White House weighs US-China tariff pause extension, why Nvidia stock is a buy and Apple isn't
AAPL, NVDA
Published: July 29, 2025 by: Yahoo Finance
Sentiment: Neutral

US and China officials discussed the terms of extending their tariff pause, but President Trump's approval is needed to make it official. We break down key takeaways from the meeting in Stockholm, Sweden between the two nations.

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image for news White House weighs US-China tariff pause extension, why Nvidia stock is a buy and Apple isn't
Apple Facing Expanded Probe From Spain's Antitrust Watchdog
AAPL
Published: July 29, 2025 by: PYMNTS
Sentiment: Negative

Spain's competition watchdog is expanding its investigation into Apple's App Store. The Comisión Nacional de los Mercados y la Competencia (CNMC) announced Tuesday (July 29) that it would widen the parameters of a probe launched last year into the conditions the tech giant places on developers.

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image for news Apple Facing Expanded Probe From Spain's Antitrust Watchdog
Top 10 Income Funds From Eaton Vance
AAPL, ABBV
Published: July 29, 2025 by: Seeking Alpha
Sentiment: Positive

Eaton Vance's top taxable closed-end funds offer reliable monthly income, strong long-term returns, and are managed by highly skilled teams with proven track records. I prioritize funds trading at a discount to NAV with distribution yields near or above 8%, focusing on both income and capital appreciation potential. For total return, EOS and EOI are top picks; for dividend income, EVT (domestic) and ETG (global) provide diversification and attractive yields.

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image for news Top 10 Income Funds From Eaton Vance
Apple Closing Store in China for the First Time Ever
AAPL
Published: July 29, 2025 by: Bloomberg Technology
Sentiment: Negative

Apple is closing a retail store in China for the first time. Bloomberg's Tom Giles explains why it's a notable retreat for the iPhone maker.

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image for news Apple Closing Store in China for the First Time Ever
How Will Services, Mac and iPad Fare in Apple's Q3 Earnings?
AAPL
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple's third-quarter fiscal 2025 results are expected to reflect continuing Services and Mac growth.

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image for news How Will Services, Mac and iPad Fare in Apple's Q3 Earnings?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.