Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Risking Trump's Ire, E.U. Accuses Apple and Google of Unfair Practices
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: NYTimes
Sentiment: Negative

European Union regulators said the tech giants likely violated the law by unfairly boxing out smaller competitors, adding to tensions between Europe and the United States

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image for news Risking Trump's Ire, E.U. Accuses Apple and Google of Unfair Practices
Apple and Google first to face action from EU for breaching Digital Markets Act
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) and Google parent Alphabet Inc (NASDAQ:GOOG) have been told by the European Union that they have both failed to operate with the bloc's Digital Markets Act. The pair are the first to be told by the EU's executive arm how they must comply with the new rules, which took effect last year.

Read More
image for news Apple and Google first to face action from EU for breaching Digital Markets Act
EU sends Apple first DMA interoperability instructions for apps and connected devices
AAPL
Published: March 19, 2025 by: TechCrunch
Sentiment: Neutral

The European Union has sent Apple preliminary instructions on how it expects the iPhone maker to comply with interoperability provisions in the bloc's Digital Markets Act (DMA), its flagship market contestability reform.

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image for news EU sends Apple first DMA interoperability instructions for apps and connected devices
S&P 500 Rises as Boeing Soars, Apple and Google Face EU Scrutiny Ahead of Fed Decision
AAPL, BA, GOOG, GOOGL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: March 19, 2025 by: FXEmpire
Sentiment: Positive

Wall Street rises as S&P 500, Nasdaq, and Dow gain ahead of the Fed's decision. Tech stocks rally despite EU scrutiny on Apple and Google, while Boeing jumps 6%.

Read More
image for news S&P 500 Rises as Boeing Soars, Apple and Google Face EU Scrutiny Ahead of Fed Decision
90% Advancing Days Offer a Glimmer of Hope in a Corrective Market
AAPL, AMZN, META, NVDA, TSLA
Published: March 19, 2025 by: Zacks Investment Research
Sentiment: Positive

While the market navigates a complex landscape of geopolitical uncertainty, tariffs, and interest rates, the confluence of robust market breadth signals, historically favorable seasonality, and deeply depressed bullish sentiment offers a compelling narrative for future gains.

Read More
image for news 90% Advancing Days Offer a Glimmer of Hope in a Corrective Market
Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: CNBC
Sentiment: Negative

Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats

Read More
image for news Google, Apple hit with EU antitrust actions under cloud of Trump tariff threats
European Union lays out how Apple must open its tech up to competitors under bloc's digital rules
AAPL
Published: March 19, 2025 by: TechXplore
Sentiment: Neutral

The European Union on Wednesday outlined the steps that Apple must take to open up its iPhone and iPad operating systems to work better with competing technologies.

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image for news European Union lays out how Apple must open its tech up to competitors under bloc's digital rules
Broadcom: Apple Chip Revenue Gains And Losses
AAPL, AVGO
Published: March 19, 2025 by: Seeking Alpha
Sentiment: Neutral

Broadcom's revenue from Apple may decline due to Apple's shift to in-house WiFi chips, impacting 33.6% of Apple-related revenue but only 4.3% of total revenue by 2025. Broadcom's RF chip business with Apple remains strong, contributing 65% of Apple-related revenue, but faces competition from Qualcomm and Skyworks. Apple's $500 billion investment in AI infrastructure presents a significant opportunity for Broadcom, potentially generating $12.5 billion annually from AI server chips by 2028.

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image for news Broadcom: Apple Chip Revenue Gains And Losses
Addigy Apple MDM Awarded Best 2025 Cybersecurity Compliance Solution and Customer Service Department of the Year
AAPL
Published: March 19, 2025 by: Business Wire
Sentiment: Neutral

MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy's awards show how it pushes the envelope in innovating Apple device cybersecurity solutions and going above & beyond to ensure customer success.

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image for news Addigy Apple MDM Awarded Best 2025 Cybersecurity Compliance Solution and Customer Service Department of the Year
'Mag 7' Has Become the 'Maleficent 7,' Kostin Says
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

David Kostin, Goldman Sachs chief US equity strategist, says the group of Magnificent Seven stocks are now the Maleficent Seven and they've been a "real source of pain" in the market this year. Kostin lowered his 2025 year-end S&P 500 price target from 6,500 to 6,200.

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image for news 'Mag 7' Has Become the 'Maleficent 7,' Kostin Says
Apple loses German appeal, paving way for strict control
AAPL
Published: March 18, 2025 by: TechXplore
Sentiment: Negative

Apple lost an appeal on Tuesday as Germany's top court sided with competition regulators, opening the door for the U.S. tech giant to face stricter controls in the country.

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image for news Apple loses German appeal, paving way for strict control
Apple Has Worst Week Since 2022
AAPL
Published: March 18, 2025 by: 24/7 Wall Street
Sentiment: Negative

Last week, Apple Inc. (NASDAQ: AAPL) shares had their worst week since 2022.

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image for news Apple Has Worst Week Since 2022
Options Trades in NVDA and AAPL
AAPL, NVDA
Published: March 17, 2025 by: Schwab Network
Sentiment: Neutral

As Nvidia's (NVDA) GTC conference kicks off, Kevin Hincks looks at a call diagonal options trade in the A.I. chipmaker.

Read More
image for news Options Trades in NVDA and AAPL
Apple's Siri boss admits to ‘ugly' and embarassing AI delays during all-hands meeting: report
AAPL
Published: March 17, 2025 by: New York Post
Sentiment: Negative

Apple is scrambling internally to address embarrassing errors and delays related to a planned AI overhaul of its Siri digital assistant – with the boss of the team reportedly referring to the postponed rollout as “ugly.”

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image for news Apple's Siri boss admits to ‘ugly' and embarassing AI delays during all-hands meeting: report
Legendary Trader Says Tesla, Nvidia, Apple Shares Are Ready To Rally: 'I See What I Like To See'
AAPL, NVDA, TSLA
Published: March 17, 2025 by: Benzinga
Sentiment: Positive

Renowned trader and chartist Larry Williams believes the market is ready to rally after falling into correction territory last week — and he has a few ways to play it.

Read More
image for news Legendary Trader Says Tesla, Nvidia, Apple Shares Are Ready To Rally: 'I See What I Like To See'
iPhone shipments in China plunge 20%; Will AAPL take a hit?
AAPL
Published: March 17, 2025 by: Finbold
Sentiment: Negative

Apple (NASDAQ: AAPL) stock could be impacted further as the technology giant faces renewed headwinds in China, one of its critical markets, where iPhone shipments are declining.

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image for news iPhone shipments in China plunge 20%; Will AAPL take a hit?
Apple will still reach all-time highs in 6-18 months, says Wedbush's Dan Ives
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Positive

Dan Ives, Wedbush Securities, joins 'The Exchange' to discuss why the Apple bears have it all wrong, where users can access AI on Apple devices, and much more.

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image for news Apple will still reach all-time highs in 6-18 months, says Wedbush's Dan Ives
Court hearing reported to be Apple's appeal against UK order held in secret
AAPL
Published: March 14, 2025 by: Reuters
Sentiment: Negative

A London court hearing, reported to be Apple's appeal against a British government order to create a "back door" to its encrypted cloud storage systems, was held in secret on Friday, with media not allowed to attend despite a formal request.

Read More
image for news Court hearing reported to be Apple's appeal against UK order held in secret
Apple Intelligence is not a major driver for an upgrade cycle, says Oppenheimer's Martin Yang
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Negative

Martin Yang, Oppenheimer analyst, joins 'Money Movers' to discuss what led to the firm's downgrade of Apple, if things are different with Apple, and how to think about the brand's market share in China.

Read More
image for news Apple Intelligence is not a major driver for an upgrade cycle, says Oppenheimer's Martin Yang
Apple sell-off ‘way overdone' amid strategic AI delays, analysts believe
AAPL
Published: March 14, 2025 by: Proactive Investors
Sentiment: Neutral

Apple Inc (NASDAQ:AAPL, ETR:APC) shares have been under pressure due to AI development delays but analysts at Wedbush believe these challenges do not undermine the iPhone-maker's long-term growth potential. Analysts see the delay of Apple's AI enhancements, including the next-generation Siri, from the iPhone 16 to the iPhone 17 as a strategic move to ensure the technology is fully developed before release.

Read More
image for news Apple sell-off ‘way overdone' amid strategic AI delays, analysts believe
Maxim Group's Tom Forte: Apple should be trading at lower multiple
AAPL
Published: March 14, 2025 by: CNBC Television
Sentiment: Negative

Tom Forte, Maxim Group consumer internet analyst, joins CNBC's 'Squawk on the Street' to discuss outlooks on Apple.

Read More
image for news Maxim Group's Tom Forte: Apple should be trading at lower multiple
Apple Stock Is Suffering from AI Gloom. Why to Stick With It.
AAPL
Published: March 14, 2025 by: Barrons
Sentiment: Neutral

Apple is still a good bet despite delays to its planned artificial-intelligence features, according to Wedbush's Daniel Ives.

Read More
image for news Apple Stock Is Suffering from AI Gloom. Why to Stick With It.
TSLA Valuation Balancing, Dan Ives Stays Bullish on AAPL
AAPL, TSLA
Published: March 14, 2025 by: Schwab Network
Sentiment: Neutral

Tesla's (TSLA) valuation shrunk significantly during its 50% pullback from all-time highs. Jenny Horne notes the company is still trading a 99x earnings and weighs possible further downside.

Read More
image for news TSLA Valuation Balancing, Dan Ives Stays Bullish on AAPL
Options Corner: AAPL 7-Month Low
AAPL
Published: March 14, 2025 by: Schwab Network
Sentiment: Negative

Apple (AAPL) is facing a possible loss of 10 million iPhone sales in a worst-case scenario according to Dan Ives from Wedbush. Rick Ducat examines the tech giant's key technical and options trading patterns.

Read More
image for news Options Corner: AAPL 7-Month Low
MSFT, AMZN and AAPL Forecast – Major US Stocks A Bit Mixed in Premarket Friday Session
AAPL, AMZN, MSFT
Published: March 14, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this analysis are a bit mixed in premarket trading on Friday, but at this point, the one that is most noteworthy is Apple, as it seemingly cannot get out of its own way on the trajectory lower.

Read More
image for news MSFT, AMZN and AAPL Forecast – Major US Stocks A Bit Mixed in Premarket Friday Session
Apple's AI adoption stumbles drag on stock
AAPL
Published: March 13, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Deirdre Bosa reports on how Alibaba could be helping Apple.

Read More
image for news Apple's AI adoption stumbles drag on stock
Apple Stock: Why It's Now A Screaming Buy
AAPL
Published: March 13, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. is a "strong buy" due to its impressive financial performance, including 14% growth in services and consistent earnings surprises. Apple's new MacBook Air M4 and iPhone 16e are potential sales catalysts, offering significant hardware improvements and affordability. Despite challenges in China and potential trade war impacts, Apple's diversification in manufacturing and strong brand loyalty mitigate risks.

Read More
image for news Apple Stock: Why It's Now A Screaming Buy
Apple Stock Bulls Are Losing Confidence In iPhone Upgrade Cycle
AAPL
Published: March 13, 2025 by: Investors Business Daily
Sentiment: Neutral

Analysts are cutting their forecasts for Apple iPhone sales this year as the company delays adding AI features. Apple stock is down on the news.

Read More
image for news Apple Stock Bulls Are Losing Confidence In iPhone Upgrade Cycle
Can Alibaba's AI save Apple in China?
AAPL, BABA
Published: March 13, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Deirdre Bosa reports on news regarding Alilbaba and Apple.

Read More
image for news Can Alibaba's AI save Apple in China?
AAPL, BA and Example Options Trades
AAPL
Published: March 13, 2025 by: Schwab Network
Sentiment: Negative

Kevin Hincks looks at 2 megacap stocks in today's Daily Trader: Apple (AAPL) and Boeing (BA). As AAPL shares hit multi-month lows, Kevin looks at a put strategy in the iPhone maker.

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image for news AAPL, BA and Example Options Trades

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.