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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 46.9295
- Debt/Equity 0.1507
- CurrentRatio 0.868
- ROIC 0.4983
- MktCap 3096191340000.0
- FreeCF/Share 7.0897
- PFCF 29.3042
- PE 31.1177
- Debt/Assets 0.0299
- DivYield 0.0049
- ROE 1.5492
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Apple's App Store growth steady, but legal risks cast a shadow
Published: May 06, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC)'s App Store revenue continues to grow at a solid pace, but analysts warn that legal risks and slowing momentum could challenge the company's high-margin Services segment in the coming months. According to SensorTower data cited by Bank of America and UBS, global App Store revenue rose roughly 11.8% year-over-year in April—broadly in line with March, but down from the 19% growth recorded in January.
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Developers Sue Apple for Failing to Comply With In-App Payments Order
Published: May 06, 2025 by: CNET
Sentiment: Negative
A class action suit alleges that Apple undercut subscriptions and in-app purchases by refusing to comply with a court injunction.
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Should You Buy Apple Stock on the Dip?
Published: May 06, 2025 by: The Motley Fool
Sentiment: Negative
Apple (AAPL -0.40%) reported increased iPhone sales, but the future looks uncertain as tariff costs loom for the smartphone pioneer.
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Apple: 3 Reasons To Load Up The Truck
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Positive
Apple reported better-than-expected Q2 earnings last week, driven by record Services revenue. However, shares dropped 4% as investors disliked the earnings release. Apple announced a new $100B stock buyback authorization which was less than last year. However, it ensures a steady pace of stock buybacks throughout the year. Apple's gross margins are growing and the high-margin Services segment now represents 28% of consolidated revenue.
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Apple: Worst Part Of The Trade War
Published: May 06, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's reliance on China for supply chain and revenue makes it vulnerable to the U.S.-China trade war, leading to a strong sell rating. Q2 2025 earnings showed declining Chinese iPhone shipments and increased tariffs, indicating significant margin compression and weakening demand. Despite beating EPS and revenue expectations, Apple's high P/E ratio and downward revisions suggest an unsustainable valuation.
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Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Published: May 06, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 6, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
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Epic Games' CEO says fighting Apple cost his company more than $1 billion. He says it was worth it.
Published: May 06, 2025 by: Business Insider
Sentiment: Neutral
Epic Games CEO Tim Sweeney — the guy behind Fortnite — has been fighting Apple over its App Store rules for five years. Last week, Sweeney won what could be a far-reaching victory — if it survives Apple's appeal.
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Apple Won't Be Able to Avoid Price Hikes for Long
Published: May 06, 2025 by: WSJ
Sentiment: Negative
The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.
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Apple Stock is Still Falling. Will Warren Buffett Sell More?
Published: May 05, 2025 by: Barrons
Sentiment: Negative
Apple is Berkshire Hathaway's largest stockholding. But with Buffett stepping aside, will Berkshire sour on the iPhone maker's shares?
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Apple's Make-or-Break Moment
Published: May 05, 2025 by: Bloomberg Technology
Sentiment: Negative
Bloomberg's Mark Gurman discusses how Apple is grappling with tariffs, supply chain concerns, and struggles in artificial intelligence. He speaks with Caroline Hyde on "Bloomberg Technology.
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Hagens Berman: Apple Hit with Class-Action Lawsuit for App Store Injunction Violation by Same Law Firm That Secured $100M iOS Developer Win
Published: May 05, 2025 by: Business Wire
Sentiment: Neutral
SAN FRANCISCO--(BUSINESS WIRE)---- $AAPL #apple--Apple Inc. is in the crosshairs of a new class-action lawsuit regarding its App Store policies and injunction violation, according to Hagens Berman.
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Apple to appeal contempt ruling over App Store after judge sided with Fortnite maker
Published: May 05, 2025 by: New York Post
Sentiment: Negative
A judge ruled last week that Apple willfully failed to comply with a 2021 injunction designed to allow developers to more easily steer consumers to potentially cheaper non-Apple payment options.
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Apple appeals decision that forced it to allow links to external payments in apps
Published: May 05, 2025 by: TechCrunch
Sentiment: Negative
As promised, Apple has now filed its appeal to the recent court ruling that required it to open up its App Store to external payment mechanisms.
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Apple plans first bond sale in two years
Published: May 05, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) is planning to tap the US investment-grade bond market on Monday with a multi-part debt offering, marking the iPhone maker's first corporate bond sale in two years, Bloomberg reported. The tech giant is preparing to issue debt in as many as four tranches, with initial price discussions on the longest portion – a 10-year note – around 70 basis points above comparable U.S.
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Apple will appeal contempt ruling in Epic Games case over App Store
Published: May 05, 2025 by: Reuters
Sentiment: Neutral
Apple on Monday lodged an appeal to challenge a U.S. judge's ruling that ordered the tech company to immediately open its lucrative App Store to more competition.
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Apple: It's Not Too Late To Buy This Turnaround
Published: May 05, 2025 by: Seeking Alpha
Sentiment: Positive
Berkshire Hathaway's leadership transition to Greg Abel raises questions about potential changes in Apple stock holdings, but Abel reassures continuity with Buffett's approach. Apple's recent earnings show strong services revenue growth, but iPhone sales and supply chain challenges in China remain a bugbear. Despite headwinds like the Epic Games ruling and tariff costs, Apple's profitability and $100B share buyback program demonstrate resilience.
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Apple's first bond offering in two years headlines busy primary
Published: May 05, 2025 by: Reuters
Sentiment: Positive
Apple on Monday announced a four-tranche bond offering, its first in two years, with proceeds expected to be used to repurchase stock, repay outstanding debt among other purposes, according to its SEC filing.
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Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Published: May 05, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.
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Apple's China Problem Isn't New: IDC's Popal
Published: May 02, 2025 by: Bloomberg Technology
Sentiment: Neutral
Apple is facing a challenging year but Nabila Popal, senior director at IDC, says the company's long-term outlook remains strong. She speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Technology”.
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New 'Grand Theft Auto' delayed to 2026: Apple ruling fallout & video game price hikes unpacked
Published: May 02, 2025 by: CNBC Television
Sentiment: Negative
Russ Frushtick, Polygon co-founder, and Brandon Ross, LightShed Partners media and technology analyst, join CNBC's 'Power Lunch' to discuss the latest news in the gaming industry.
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Spotify Says Apple Approved App Update With Links to Purchase
Published: May 02, 2025 by: PYMNTS
Sentiment: Positive
Spotify said Friday (May 2) that Apple approved a U.S. app update that Spotify submitted Thursday (May 1) after a court ruling in the lawsuit Epic Games brought against Apple. “After nearly a decade, this will finally allow us to freely show clear pricing information and links to purchase, fostering transparency and choice for U.S.
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Ives: A.I. in "Total Different World," AAPL to Beat Tariffs, Big TSLA Overhang Removed
Published: May 02, 2025 by: Schwab Network
Sentiment: Positive
Dan Ives says the state of tech and A.I. is in a "much different spot" than when he last appeared on the Schwab Network.
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Apple partnering with startup Anthropic on AI-powered coding platform, Bloomberg News reports
Published: May 02, 2025 by: Reuters
Sentiment: Positive
Apple is partnering with Amazon-backed startup Anthropic on a new "vibe-coding" software platform that will use artificial intelligence to write, edit, and test code on behalf of programmers, Bloomberg News reported, citing people with knowledge of the matter.
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What Apple Earnings Reveal About Trump's Trade War
Published: May 02, 2025 by: Wall Street Journal
Sentiment: Negative
WSJ's Dan Gallagher breaks down why Apple shares are down as the tech giant tries to allay investor concerns about the impact of Trump's tariffs.
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Tech earnings recap: Amazon, Apple show they can weather the tariff storm
Published: May 02, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Deirdre Bosa reports on news regarding mega cap technology earnings.
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Epic Games CEO: Apple hasn't answered if they will lower App Store fees around the world
Published: May 02, 2025 by: CNBC Television
Sentiment: Neutral
Tim Sweeney, Epic Games CEO, joins 'The Exchange' to discuss Apple's trial regarding its App Store.
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Apple's issues go deeper than tariffs, as analysts worry about AI challenges
Published: May 02, 2025 by: Market Watch
Sentiment: Negative
Apple's stock was downgraded by both Rosenblatt and Jefferies on Friday, with the analysts citing Apple Intelligence delays and tariff uncertainty.
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Earnings show one tech segment starting to feel the tariff pinch fastest
Published: May 02, 2025 by: CNBC
Sentiment: Negative
Tariffs remain top of mind for tech companies this earnings season, but some businesses are feeling more pain than others. Advertising-heavy businesses seem to be holding on in the near-term as consumer-focused models start to feel the pinch from slowing spending.
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Tim Cook gave some clarity on India, but tariffs and AI remain big unknowns for Apple
Published: May 02, 2025 by: Business Insider
Sentiment: Neutral
Apple investors have had a lot to worry about this year. Investors wanted clarity on tariffs, AI, and diversification away from its China supply chain.
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Why Shares of Apple Are Sinking Today
Published: May 02, 2025 by: The Motley Fool
Sentiment: Negative
Shares of the consumer tech giant Apple (AAPL -3.87%) traded about 4% lower today as of 11:14 a.m. ET, after the company reported earnings yesterday.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000