Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1124
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4016803799520.0
  • FreeCF/Share 6.6072
  • PFCF 40.6695
  • PE 36.2789
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Bet on JNJ & Hold on to Apple to Grow Your Retirement Fund Stress-Free
AAPL, JNJ
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Positive

JNJ offers resilience and income, while Apple fuels long-term growth???ideal picks for a stress-free retirement portfolio.

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image for news Bet on JNJ & Hold on to Apple to Grow Your Retirement Fund Stress-Free
Options Corner: AAPL's Big Rally
AAPL
Published: August 08, 2025 by: Schwab Network
Sentiment: Positive

Apple (AAPL) shares have rallied this week, representing one of the strongest single-stock moves among the Mag 7 names. With CEO Tim Cook's White House visit and the company's pledge of an additional $100B in U.S. manufacturing, Tom White discusses the bullish trends lifting Apple's stock.

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image for news Options Corner: AAPL's Big Rally
Apple's Tremendous Lead in Global Smartphone Revenue
AAPL
Published: August 08, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Most public measurements of smartphone sales data focus on unit sales. In every quarter in memory, Apple Inc.

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image for news Apple's Tremendous Lead in Global Smartphone Revenue
Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
AAPL
Published: August 07, 2025 by: Fast Company
Sentiment: Positive

President Trump and the tech industry are continuing their dance of give and take. This time, it's Apple doing the appeasing.

Read More
image for news Apple stock rises again after Trump and CEO Tim Cook appear at the White House to tout U.S. investment
Final Trades: Flex LNG, Palo Alto Networks and Apple
AAPL, FLNG, PANW
Published: August 07, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: Flex LNG, Palo Alto Networks and Apple
Apple CEO Cook Commits to Build More in US
AAPL
Published: August 07, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple CEO Tim Cook announces at the White House that the company will invest $600 billion in the US over four years. Standing in the Oval Office on Wednesday with President Donald Trump and Vice President JD Vance, Cook said Apple is also investing in its glass supplier, Corning of New York and expanding other operations in America.

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image for news Apple CEO Cook Commits to Build More in US
Fintiv Files RICO and Trade Secret Misappropriation Suit Against Apple Stemming from Alleged Theft of Mobile Wallet Technology Used to Create Apple Pay
AAPL
Published: August 07, 2025 by: Business Wire
Sentiment: Neutral

AUSTIN, Texas--(BUSINESS WIRE)--Fintiv, Inc., a global leader in patented, digital wallet ecosystems, announced today the filing of a civil lawsuit against Apple, Inc. in the Northern District of Georgia, Atlanta Division, alleging violations of the Racketeer Influenced and Corrupt Organizations (RICO) Act, Georgia's RICO Act, The Defend Trade Secrets Act, and Georgia's Trade Secret Act. The lawsuit, filed by Kasowitz LLP, alleges that Apple engaged in a pattern of racketeering activity, includ.

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image for news Fintiv Files RICO and Trade Secret Misappropriation Suit Against Apple Stemming from Alleged Theft of Mobile Wallet Technology Used to Create Apple Pay
The Big 3: MSFT, AAPL, KC
AAPL, MSFT
Published: August 07, 2025 by: Schwab Network
Sentiment: Positive

Aquiles Larrea returns to the Big 3 and offers his take on companies he expects to make big A.I. moves. He notes Microsoft's (MSFT) Azure cloud strength as something he sees continuing, Apple (AAPL) recapturing lost legroom in the A.I.

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image for news The Big 3: MSFT, AAPL, KC
ETFs Set to Benefit from Apple's $100B U.S. Bet
AAPL
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL's $100B U.S. expansion boosts shares and positions key tech ETFs like VGT, FTEC, IYW and TOPT for potential upside.

Read More
image for news ETFs Set to Benefit from Apple's $100B U.S. Bet
Has Apple Cracked the Code on How to Avoid More Trump Tariffs?
AAPL
Published: August 07, 2025 by: Investopedia
Sentiment: Negative

If there's a playbook companies can follow to avoid more tariffs, Apple (AAPL) may have found it.

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image for news Has Apple Cracked the Code on How to Avoid More Trump Tariffs?
Apple: Pawn In The Trade War, But Playing The Board Wisely
AAPL
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc. stock remains a battleground amid tariff volatility, but the worst-case scenarios seem priced in after a 14% YTD drop. Apple's $100 billion U.S. investment and supply chain localization position it for tariff exemptions and future growth despite geopolitical headwinds. Strong Q3 results, iPhone sales growth, and attractive valuation support a bullish outlook, with technicals signaling more upside potential.

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image for news Apple: Pawn In The Trade War, But Playing The Board Wisely
JPMorgan: Set To Win Big From Goldman's Apple Card Divestiture
AAPL
Published: August 07, 2025 by: Seeking Alpha
Sentiment: Positive

JPMorgan's potential acquisition of the Apple Card portfolio is a strategic 'Buy' opportunity, unlocking 12 million high-spending, digitally native customers for long-term value. JPMorgan's scale, risk management, and end-to-end infrastructure uniquely position it to absorb credit risk and optimize the Apple Card's profitability where Goldman Sachs failed. The deal enables significant cross-selling opportunities and operational efficiencies, leveraging JPMorgan's digital ecosystem and experience in consumer finance to drive incremental revenue.

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image for news JPMorgan: Set To Win Big From Goldman's Apple Card Divestiture
3 Big Winners From Trump's Shock 100% Semiconductor Tariffs
AAPL, NVDA, TSM
Published: August 07, 2025 by: 24/7 Wall Street
Sentiment: Positive

Key Points in This Article: President Trump's surprise 100% tariff on imported semiconductors announcement yesterday aims to boost U.S.

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image for news 3 Big Winners From Trump's Shock 100% Semiconductor Tariffs
Apple Jumps 5.1% After $100 Billion U.S. Manufacturing Pledge
AAPL
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL stock rises 5.1% after unveiling a $100 billion U.S. manufacturing pledge focused on chips, AI and advanced assembly.

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image for news Apple Jumps 5.1% After $100 Billion U.S. Manufacturing Pledge
Apple's bigger issue continues to be its missing AI, says Wedbush's Dan Ives
AAPL
Published: August 06, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach and Dan Ives, Wedbush, joins 'Closing Bell' to discuss if Apple's stock move on Wednesday is a necessary turnaround, how the tech company got in good graces with the White House and much more.

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image for news Apple's bigger issue continues to be its missing AI, says Wedbush's Dan Ives
What Apple's $100 billion US pledge really means — and what it doesn't mean
AAPL
Published: August 06, 2025 by: Business Insider
Sentiment: Positive

Apple is going to spend another $100 billion investing in US facilities. That's on top of a $500 billion pledge the company made earlier this year.

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image for news What Apple's $100 billion US pledge really means — and what it doesn't mean
Another Bite At The Nuclear Apple
AAPL
Published: August 06, 2025 by: Benzinga
Sentiment: Positive

Context. In late May, we highlighted Powell Industries, Inc. POWL as a classic picks & shovels way to play the nuclear build-out and the broader scramble for power capacity driven by AI data centers.

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image for news Another Bite At The Nuclear Apple
Trump Plans To Unveil $100B Apple Investment in the US. What You Need To Know
AAPL
Published: August 06, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) CEO Tim Cook is expected to join President Donald Trump at the White House later Wednesday to unveil a $100 billion pledge from the iPhone maker in U.S. manufacturing, according to a White House official.

Read More
image for news Trump Plans To Unveil $100B Apple Investment in the US. What You Need To Know
AAPL to Invest Another $100B to U.S., Analysts Mixed on Tech Pledge
AAPL
Published: August 06, 2025 by: Schwab Network
Sentiment: Positive

Wednesday evening, Apple (AAPL) CEO Tim Cook is expected to join President Trump at the White House to announce another $100 billion investment into U.S. manufacturing. As Marley Kayden explains, it can enhance U.S. national security by avoiding reliance on other countries to build the tech.

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image for news AAPL to Invest Another $100B to U.S., Analysts Mixed on Tech Pledge
Apple shares pop 5% ahead of Trump-Cook investment announcement at White House
AAPL
Published: August 06, 2025 by: CNBC
Sentiment: Positive

Apple shares climbed ahead of an Oval Office event where the company will announce plans to spend and invest more in the U.S. CEO Tim Cook will join President Donald Trump for the event.

Read More
image for news Apple shares pop 5% ahead of Trump-Cook investment announcement at White House
Apple Will Commit $100 Billion More to US Manufacturing, White House Source Says
AAPL
Published: August 06, 2025 by: CNET
Sentiment: Positive

Amid tariffs, Apple is expected to announce shifting more of its supply chain to domestic assembly, at a White House event.

Read More
image for news Apple Will Commit $100 Billion More to US Manufacturing, White House Source Says
Apple set to announce $100B US manufacturing commitment at White House
AAPL
Published: August 06, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) shares jumped almost 6% on reports that the company will announce an additional $100 billion in US manufacturing commitments this afternoon. This latest move to ramp up its domestic production and avoid potential tariffs will bring Apple's total planned investment in the US over the next four years to $600.

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image for news Apple set to announce $100B US manufacturing commitment at White House
White House says Apple will remain largely unaffected by the tariffs targeting India
AAPL, INDA
Published: August 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Megan Cassella joins 'Money Movers' to discuss the latest from Trump's trade negotiations.

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image for news White House says Apple will remain largely unaffected by the tariffs targeting India
President Donald Trump and Apple CEO Tim Cook make an announcement at the White House — 8/6/2025
AAPL
Published: August 06, 2025 by: CNBC Television
Sentiment: Positive

President Trump is joined by Apple CEO Tim Cook for an event touting what the White House calls a new $100 billion investment commitment by the tech giant in the U.S.

Read More
image for news President Donald Trump and Apple CEO Tim Cook make an announcement at the White House — 8/6/2025
Top 50 High-Quality Dividend Stocks For August 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MA, MKTX, MLI, MPWR, MSCI, MSFT, NKE, NTES, NXPI, ODFL, PAYX, POOL, QCOM, RACE, RMD, ROL, ROST, SBUX, SCHD, SPY, TJX, TSCO, TT, TTC, V, WSM, WSO, WST, ZTS
Published: August 06, 2025 by: Seeking Alpha
Sentiment: Positive

My investable universe of 50 high-quality dividend growth stocks aims to identify attractive opportunities based on valuation and future return potential. Currently, 20 stocks offer an estimated future return of at least 10%, with 10 of these also appearing potentially undervalued by my Free Cash Flow model. Top highlighted stocks like MKTX, RACE, RMD, MSCI, and TTC combine strong free cash flow growth, attractive valuations, and double-digit return estimates.

Read More
image for news Top 50 High-Quality Dividend Stocks For August 2025
Apple to Announce Another $100 Billion Investment in American Manufacturing
AAPL
Published: August 06, 2025 by: WSJ
Sentiment: Positive

Light on details, the iPhone-maker's pledge is seen by the market as a way to avoid tariff impact.

Read More
image for news Apple to Announce Another $100 Billion Investment in American Manufacturing
Apple's stock gains as new announcement with Trump could help its tariff problem
AAPL
Published: August 06, 2025 by: Market Watch
Sentiment: Positive

While Apple is unlikely to start making iPhones in the U.S., investors seem to think that increased manufacturing commitments more generally could help secure better tariff treatment.

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image for news Apple's stock gains as new announcement with Trump could help its tariff problem
S&P500 and Nasdaq 100: US Stocks Climb as Apple Boosts Manufacturing Investment
AAPL
Published: August 06, 2025 by: FXEmpire
Sentiment: Positive

Apple's $100B U.S. investment and upbeat earnings from McDonald's and Arista lift S&P500 and Nasdaq. Traders eye tech earnings and Fed signals next.

Read More
image for news S&P500 and Nasdaq 100: US Stocks Climb as Apple Boosts Manufacturing Investment
Machine learning algorithm predicts Apple stock price on August 31, 2025
AAPL
Published: August 06, 2025 by: Finbold
Sentiment: Positive

Exciting days are ahead for Apple (NASDAQ: AAPL), as the company gears up for a new $100 billion investment in U.S. manufacturing in an attempt to ramp up domestic production and sidestep potential tariffs.

Read More
image for news Machine learning algorithm predicts Apple stock price on August 31, 2025
Apple commits another $100B to US manufacturing as Trump tariffs hit India
AAPL
Published: August 06, 2025 by: New York Post
Sentiment: Negative

Apple will commit another $100 billion toward domestic manufacturing on Wednesday – a move that comes as the Trump administration slaps steep tariffs on India.

Read More
image for news Apple commits another $100B to US manufacturing as Trump tariffs hit India

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.