Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
AAPL, MSFT
Published: March 25, 2025 by: Schwab Network
Sentiment: Positive

Alex Coffey is back for Daily Trader from @CboeGlobalMarkets. He's got his eyes on a pair of example options trades in Microsoft (MSFT) and Apple (AAPL).

Read More
image for news Mag 7 Trades: MSFT, AAPL Move Past "Drag 7"
4 Tech Stocks Penetrating the Health and Fitness Wearables Market
AAPL, GOOGL, GRMN, META
Published: March 25, 2025 by: Zacks Investment Research
Sentiment: Neutral

Let's take a look at four tech stocks, AAPL, GOOGL, GRMN and META, which are penetrating the Health and Fitness Wearables Market.

Read More
image for news 4 Tech Stocks Penetrating the Health and Fitness Wearables Market
The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach with Gil Luria, D.A. Davidson analyst, join 'Squawk on the Street' to discuss the Apple trade and Tim Cook's visit to China.

Read More
image for news The Apple upgrade will come, but it's not the supercycle, says D.A. Davidson's Gil Luria
AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
AAPL, AMZN, GOOG, GOOGL
Published: March 25, 2025 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look as if they are trying to stabilize after a big move higher. At this point in time, the outlook is a bit mixed, but it also looks as if they are trying to recover much of the losses we have seen.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Stabile in Premarket
Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
AAPL, AXP, BAC, BRK-A, BRK-B
Published: March 25, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett would probably say Berkshire Hathaway's (BRK.A 0.90%) (BRK.B 0.84%) portfolio is highly diversified. It currently owns 44 different publicly traded stocks.

Read More
image for news Warren Buffett Has 47% of Berkshire Hathaway's $283 Billion Stock Portfolio Invested in Just 3 Truly Wonderful Companies
Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 24, 2025 by: CNBC
Sentiment: Positive

Morgan Stanley CIO Mike Wilson contends the recent market weakness "has nothing to do with tariffs."

Read More
image for news Morgan Stanley's near-term rally call: CIO Mike Wilson sees beaten-up Mag 7 stocks as winners
Apple Joins AI Data Center Race After Siri Mess
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple reportedly is in the process of placing orders for about $1 billion in Nvidia GB300 NVL72 systems for an AI data center. The post Apple Joins AI Data Center Race After Siri Mess appeared first on Investor's Business Daily.

Read More
image for news Apple Joins AI Data Center Race After Siri Mess
Apple iPhone Owners Are Postponing Upgrades, Survey Shows
AAPL
Published: March 24, 2025 by: Investors Business Daily
Sentiment: Negative

Apple iPhone owners are waiting longer to upgrade their handsets, according to a new study. And that is a negative for Apple stock.

Read More
image for news Apple iPhone Owners Are Postponing Upgrades, Survey Shows
SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
AAPL
Published: March 24, 2025 by: CNBC Television
Sentiment: Negative

Jack Hidary, SandboxAQ CEO, discusses the latest in the changing AI landscape.

Read More
image for news SandboxAQ CEO: Apple has a 'triple challenge' in the AI race
Apple is welcome to expand investment in China, commerce minister tells CEO
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

China's commerce minister told Apple CEO Tim Cook on Monday that the company is welcome to expand investment in the country, a ministry statement showed.

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image for news Apple is welcome to expand investment in China, commerce minister tells CEO
Are Apple's glory days over? Analyzing the signs
AAPL
Published: March 24, 2025 by: Invezz
Sentiment: Positive

Apple Intelligence has quickly become a case study in how even the world's most valuable company can stumble in a fast-moving technology race. When the company announced its new AI rollout in 2024, Siri's upgrade was central to the hype.

Read More
image for news Are Apple's glory days over? Analyzing the signs
Apple's missteps highlight risks of AI producing automated headlines, researcher says
AAPL
Published: March 24, 2025 by: TechXplore
Sentiment: Negative

"Luigi Mangione shoots himself," read the BBC News headline.

Read More
image for news Apple's missteps highlight risks of AI producing automated headlines, researcher says
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: March 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
AAPL, WMT
Published: March 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral

While the Dow Jones Industrial Average and the S&P 500 tend to rise and fall together over time, they often diverge over shorter periods.

Read More
image for news Apple (AAPL) and Walmart (WMT) Are the 2 Top Dow Stocks to Beat the Index Through 2030
Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
AAPL
Published: March 24, 2025 by: The Motley Fool
Sentiment: Neutral

The stock market often rewards companies it believes have strong future growth potential with premium valuations. In the case of Apple (AAPL 1.95%), investors have bid up shares to roughly 35 times earnings -- a level that implies big growth expectations from the Street.

Read More
image for news Apple Stock Has a Growth Problem. Is It Really Worth Its Premium Valuation?
Apple announces $99 million new clean energy fund in China
AAPL
Published: March 24, 2025 by: Reuters
Sentiment: Positive

Apple Inc said on Monday it will set up a new clean energy fund in China worth 720 million yuan ($99.22 million), coinciding with a Beijing visit of its CEO Tim Cook.

Read More
image for news Apple announces $99 million new clean energy fund in China
Apple: The Ultimate Capital Return Play (Rating Upgrade)
AAPL
Published: March 24, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple's valuation corrected to the downside lately due to trade war concerns and smartphone market saturation, but its free cash flow and stock buybacks remain strong investment points. I previously rated Apple stock a hold due to moderating top line growth, but its aggressive stock buybacks are noteworthy, especially at a lower valuation. Apple is a leader in stock buybacks, with $95.0B worth of shares repurchased in FY 2024, supported by its massive free cash flow.

Read More
image for news Apple: The Ultimate Capital Return Play (Rating Upgrade)
Apple's AI Delays Lead to False Advertising Lawsuit
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Negative

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company's AI capabilities, dubbed “Apple Intelligence.

Read More
image for news Apple's AI Delays Lead to False Advertising Lawsuit
Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
AAPL
Published: March 23, 2025 by: PYMNTS
Sentiment: Positive

Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information.

Read More
image for news Apple's Product Roadmap Reportedly Includes Camera-Equipped Watch
Apple's AI Shake Up
AAPL
Published: March 21, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple has made major changes to the ranks of its AI executives in an effort to improve Siri, which has struggled to release new features. Bloomberg's Dana Wollman joins Tim Stenovec on “Bloomberg Technology”.

Read More
image for news Apple's AI Shake Up
Severance's Fame is Good for Apple TV+: Is it True for AAPL Stock?
AAPL
Published: March 21, 2025 by: Zacks Investment Research
Sentiment: Negative

Severance's success bodes well for Apple's Services business. However, Apple Intelligence delays, stretched valuation, and China headwinds are concerns in 2025.

Read More
image for news Severance's Fame is Good for Apple TV+: Is it True for AAPL Stock?
Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report
AAPL
Published: March 20, 2025 by: New York Post
Sentiment: Neutral

Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker's Siri virtual assistant.

Read More
image for news Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report
Apple Shakes Up Ranks to Turn Siri Around
AAPL
Published: March 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

Read More
image for news Apple Shakes Up Ranks to Turn Siri Around
Apple Shakes Up Ranks to Turn Siri Around
AAPL
Published: March 20, 2025 by: Bloomberg Technology
Sentiment: Neutral

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

Read More
image for news Apple Shakes Up Ranks to Turn Siri Around
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
AAPL
Published: March 20, 2025 by: PYMNTS
Sentiment: Positive

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg reported Thursday (March 20), citing unnamed sources.

Read More
image for news Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri
Apple shakes up AI executive ranks
AAPL
Published: March 20, 2025 by: CNBC Television
Sentiment: Neutral

Steve Kovach joins CNBC's Halftime Report with the latest news on Apple restructuring their executive ranks. The Investment Committee debate what this means for the stock.

Read More
image for news Apple shakes up AI executive ranks
Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports
AAPL
Published: March 20, 2025 by: Reuters
Sentiment: Neutral

Apple is shaking up its executive ranks to get its AI efforts back on track after months of delays, Bloomberg News reported on Thursday citing people familiar with the situation.

Read More
image for news Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports
Trump Slump: 3 Defensive Stocks To Buy Now
AAPL, BRK-A, BRK-B, WMT
Published: March 20, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The recent stock market correction driven by Trump tariff threats (call it the Trump slump, if you will) has caused some of the more cautious investors out there to rotate into more defensive names and assets.

Read More
image for news Trump Slump: 3 Defensive Stocks To Buy Now
EU Big Tech crackdown: Commission calls out Google and Apple for antitrust violations
AAPL, GOOG, GOOGL
Published: March 20, 2025 by: Fast Company
Sentiment: Negative

Following continuous trade tensions between the European Union and the United States, the European Commission moved forward with the enforcement of its digital antitrust rules on Alphabet's Google and Apple.

Read More
image for news EU Big Tech crackdown: Commission calls out Google and Apple for antitrust violations
EU skewers Google, Apple over tech rules—despite Trump threats
AAPL, GOOG, GOOGL
Published: March 19, 2025 by: TechXplore
Sentiment: Negative

The European Union defied U.S. threats of retaliation Wednesday by accusing Google of violating its digital rules—which could trigger hefty fines—and ordering Apple to make its iPhone interact better with rivals' devices.

Read More
image for news EU skewers Google, Apple over tech rules—despite Trump threats

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.