Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.1124
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4016803799520.0
- FreeCF/Share 6.6072
- PFCF 40.6695
- PE 36.2789
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
Published: August 12, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Dan Ives, Global Head: Technology Research at Wedbush Securities, talks about his note on Apple trying to avoid its "Blackberry Moment." Apple's decision to delay its next-generation Siri features this year set off a storm inside the company, leading to executive changes and underscoring to the public just how far behind the company is in artificial intelligence.
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OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?
Published: August 12, 2025 by: Schwab Network
Sentiment: Neutral
Angelo Zino of CFRA says Apple (AAPL) is likely to outsource A.I. to another company.
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Musk-Altman battle escalates as Tesla CEO drags Apple into the spat
Published: August 12, 2025 by: CNBC
Sentiment: Negative
The legal and public relations battle between Elon Musk and Sam Altman took another turn this week. Musk threatened to sue Apple, claiming antitrust violations related to the rankings of his Grok AI chatbot in the App Store.
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Macnica Americas and Softron to Showcase Apple ProRes with ST 2110-22 on 100Gbps MEP100 Smart NIC at IBC2025
Published: August 12, 2025 by: Business Wire
Sentiment: Neutral
SOLANA BEACH, Calif.--(BUSINESS WIRE)--Macnica Americas, a global technology innovator of IP design, networking solutions and AI/IoT technologies, will team with Softron Media Services at IBC2025 to demonstrate Apple ProRes compressed video over ST 2110-22, combined with the macOS Sequoia (15+) and the Macnica 100Gbps MEP100 Smart NIC. The joint development between Macnica and Softron is expected to be the first delivery of Apple ProRes compressed video over the ST 2110-22 framework and IP netw.
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Apple Rises 9% in a Month: Buy, Sell or Hold the AAPL Stock?
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Neutral
AAPL's fiscal Q3 surge, fueled by Apple Intelligence growth and a $600B U.S. investment plan, offsets tariff headwinds.
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Final Trades: TopBuild, PG&E, D.R. Horton and Apple
Published: August 12, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you their top stocks to watch for the second half.
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Apple & Trump: $100B Investment, Tariffs News Push Shares Up 13%
Published: August 12, 2025 by: MarketBeat
Sentiment: Positive
American technology stalwart Apple NASDAQ: AAPL just made headlines, with President Trump's influence and decision-making playing a key role in the stock's story. Below, we'll detail two key pieces of news and explain why they are leading Apple shares higher.
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Elon Musk threatens Apple with legal action over claim of app store favorability toward OpenAI
Published: August 12, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Michal Lev-Ram joins 'Money Movers' to discuss Elon Musk threatening legal action against Apple, he accused the company of unfairly favoring OpenAI in app store.
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Elon Musk accuses Apple of favoring OpenAI in App Store ranking, threatens legal action
Published: August 12, 2025 by: Proactive Investors
Sentiment: Negative
Elon Musk has accused Apple Inc (NASDAQ:AAPL, ETR:APC) of unfairly favoring OpenAI over AI competitors such as his startup xAI in its App Store, threatening to take legal action over what he alleges is an antitrust violation. In a series of posts on his social media platform X on Monday, Musk accused Apple of only allowing OpenAI's ChatGPT to rank first in mobile apps on its store.
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Musk Takes Fight With OpenAI to Apple Over Its App Store
Published: August 12, 2025 by: WSJ
Sentiment: Negative
Musk said Apple's App Store was suppressing his GrokAI chatbot while favoring ChatGPT.
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Hincks: Markets Got CPI "Slightly Wrong," xAI "Legal Action" Against AAPL
Published: August 12, 2025 by: Schwab Network
Sentiment: Negative
While the headline numbers of CPI rose less than expected, Kevin Hincks says you need to look below the headline to understand the picture is more complicated than it appears. He points out that energy is lower but prices for just about everything else climbed up.
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Australian court finds Apple, Google abused app store market power
Published: August 12, 2025 by: TechCrunch
Sentiment: Negative
Epic Games has just secured a win in its crusade against Apple and Google's app store policies: The Federal Court of Australia on Tuesday ruled that Apple and Google's engaged in anti-competitive conduct when it came to their respective app stores, ABC News reported.
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Apple urged to avoid 'BlackBerry moment' in AI: analysts
Published: August 11, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) may have improved its relationship with the Trump administration by committing $100 billion to US manufacturing, but Wedbush analysts have warned that an “invisible AI strategy” threatens to push the tech giant into a “BlackBerry Moment” if it doesn't move fast. “This was a big week for Cook to play nice in the sandbox with the Trump Administration and commit to more US manufacturing investments with the $100 billion announcement,” Wedbush wrote.
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Do not underestimate Tim Cook, says Laffer Tengler Investments' Nancy Tengler
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive
Nancy Tengler, Laffer Tengler Investments CEO, joins 'Power Lunch' to discuss Tengler's thoughts on Apple's stock, if Tim Cook's passive about AI and much more.
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iPhone 17 & A.I. Features: More AAPL Upside to Come?
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive
@brownreport's Jason Brown believes Apple (AAPL) has plenty of room to rally. His bull thesis revolves around the company's upcoming iPhone cycles and A.I.
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Trade Tracker: Joe Terranova buys more Apple
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive
Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to explain why he's buying more Apple here.
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The Big 3: AAPL, AMZN, TSLA
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive
Jason Brown (@brownreport) is joining the chorus of market pundits telling investors not to count Apple (AAPL) out. He says "it's a matter of when" the company capitalizes on A.I.
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Apple: Navigating Tariffs while Services Drive Growth
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple is one of the steadiest growers on Wall Street. Tariff exemptions, the new iPhone, and a rapidly growing services business mean that this stock favors the bulls.
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RiverPark Funds: AI Momentum And Healthcare Headwinds Drive Portfolio Shifts In Q2 2025
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive
NVIDIA, Microsoft, and Netflix were top contributors, driven by strong earnings, AI leadership, and robust subscriber/ad growth, reinforcing our long-term conviction in these names. UnitedHealth and Apple underperformed due to margin pressures, regulatory uncertainty, and mixed AI sentiment, but we remain confident in their multi-year value propositions. Our short position in QQQ detracted as tech stocks rallied, but it served as a portfolio hedge without forcing sales of core long holdings.
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AAPL, AMZN and GOOGL Forecast – Major Tech Stocks Pull Back
Published: August 11, 2025 by: FXEmpire
Sentiment: Negative
There is a slight amount of selling in the beginning of the session on Monday, as the tech stocks – aka the favorites – are struggling to hang onto the previous momentum. At this point, the market probably needs a bit of a pullback.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: August 11, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , Aug. 11, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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These Are the 3 Most Profitable Companies in the World and Why You Should Own Each
Published: August 11, 2025 by: 24/7 Wall Street
Sentiment: Positive
Key Points in This Article: Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) lead global profitability with $111 billion, $101 billion, and $99 billion in trailing 12-month net income, respectively.
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SHAREHOLDER ALERT Bernstein Liebhard LLP Announces A Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (NASDAQ: AAPL)
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. Should You Join This Class Action Lawsuit?
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AAPL COURT NOTICE: Apple Inc. Investors may have been Affected by Fraud -- Contact BFA Law before August 19 if You Suffered Losses (NASDAQ:AAPL)
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.
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3 Growth Stocks to Invest $1,000 in Right Now
Published: August 10, 2025 by: The Motley Fool
Sentiment: Positive
Got some idle cash you're ready to put to work for a while? Although the market's rally to record highs -- and steep valuations -- might make it feel like there's not much worth stepping into at this time, worthy opportunities are out there.
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AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Published: August 10, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Aug. 10, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Apple Inc. (“Apple” or “the Company”) (NASDAQ: AAPL) and certain of its officers.
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$100 Billion Buys 12% Increase In Apple's Shares
Published: August 10, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Two things happened to Apple (NASDAQ: AAPL) last week.
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Does Apple need an AI acquisition? Here's what you need to know
Published: August 08, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debates if Apple must make a bold acquisition to stay in the AI arms race.
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Apple's 'BlackBerry Moment'
Published: August 08, 2025 by: Business Insider
Sentiment: Negative
Apple risks a 'BlackBerry Moment' if it doesn't embrace AI, a usually bullish analyst warns. BlackBerry's decline was due to its failure to pivot fast when a new tech wave arrived.
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Is Apple making the same mistakes as Blackberry? Here's how it can change course.
Published: August 08, 2025 by: Market Watch
Sentiment: Negative
Apple seems to be lacking vision around AI, but one analyst recommends the company make a splashy acquisition and pay up for top AI hires.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000