Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple production hubs hit by tariffs, sending shares plummeting
AAPL
Published: April 03, 2025 by: TechXplore
Sentiment: Negative

Apple Inc. is finding itself squarely in the crosshairs of President Donald Trump's new tariffs, even after a years-long effort to insulate the iPhone maker from trade wars and supply chain disruptions.

Read More
image for news Apple production hubs hit by tariffs, sending shares plummeting
This is how much tariffs could impact Apple stock
AAPL
Published: April 03, 2025 by: Finbold
Sentiment: Negative

Apple stock (NASDAQ: AAPL) is faced with a major headwind from President Trump's latest tariff package.

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image for news This is how much tariffs could impact Apple stock
Here's where Apple makes its products — and how Trump's tariffs could have an impact
AAPL
Published: April 03, 2025 by: CNBC
Sentiment: Negative

Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too. President Donald Trump on Wednesday laid out U.S. "reciprocal tariff" rates on more than 180 countries.

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image for news Here's where Apple makes its products — and how Trump's tariffs could have an impact
Apple shares drop 7% in Frankfurt after Trump tariffs on China
AAPL
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Apple shares fell 7% in Frankfurt after U.S. President Donald Trump announced sweeping tariffs on trading partners including China where the U.S. group has a big manufacturing base.

Read More
image for news Apple shares drop 7% in Frankfurt after Trump tariffs on China
Looking Ahead to the Q1 Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Total 2025 Q1 earnings for the S&P 500 index are expected to be up +5.9% from the same period last year on +3.9% higher revenues, continuing the recent growth pace nicely. Next week, we'll hear from the big banks.

Read More
image for news Looking Ahead to the Q1 Earnings Season
Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
AAPL
Published: April 02, 2025 by: Benzinga
Sentiment: Positive

BofA Securities analyst Wamsi Mohan on Wednesday maintained a Buy rating on Apple Inc AAPL with a price target of $265.

Read More
image for news Apple Set For Strong iPhone Upgrade Cycle Driven By AI, Analyst Says
Options Trades: META and AAPL
AAPL, META
Published: April 02, 2025 by: Schwab Network
Sentiment: Neutral

With investors searching for direction ahead of Pres. Trump's tariffs policy taking shape, Kevin Hincks examines 2 mega-cap tech names: Meta Platforms (META) and Apple (AAPL).

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image for news Options Trades: META and AAPL
Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
AAPL
Published: April 01, 2025 by: Investors Business Daily
Sentiment: Positive

What are the Magnificent Seven stocks? How much market cap weighting do AAPL, MSFT, GOOGL, AMZN, META, TSLA and NVDA have on the Nasdaq?

Read More
image for news Apple Still King As Nvidia Stays Rattled. Tesla Holds This Edge.
Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
AAPL
Published: April 01, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst sees strong momentum for the company's smartphones in international markets, including China. The latest inventory checks and data could signal optimism for one of the areas that has weighed on Apple stock over the last year.

Read More
image for news Apple Stock A Buy On 'Revenue Durability & Visibility': Analyst Highlights China Smartphone Sales Up In February
How Cheap Are Big Tech Stocks?
AAPL, AMZN, GOOG, GOOGL, META, NVDA, TSLA
Published: March 31, 2025 by: Zacks Investment Research
Sentiment: Negative

The US stock market is currently experiencing one of its sharpest corrections in recent history, driven by uncertainty around trade policy and declining economic growth forecasts. President Donald Trump's frequent shifts in international tariff rhetoric have left businesses and investors navigating a rapidly changing landscape.

Read More
image for news How Cheap Are Big Tech Stocks?
Apple rolls out Priority Notifications as Apple Intelligence expands to EU
AAPL
Published: March 31, 2025 by: TechCrunch
Sentiment: Positive

Apple Intelligence, the iPhone maker's suite of AI-powered tools and features, is gaining new features. Most notably, the company on Monday announced that Apple device owners will now be able to take advantage of Priority Notifcations, which allows Apple's AI to highlight your most time-sensitive notifications in a new format.

Read More
image for news Apple rolls out Priority Notifications as Apple Intelligence expands to EU
France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
AAPL
Published: March 31, 2025 by: PYMNTS
Sentiment: Negative

France's competition regulator has fined Apple 150 million euros (about $162 million), alleging that the company's App Tracking Transparency (ATT) made the use of third-party applications in the iOS environment “excessively complex.

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image for news France Fines Apple $162 Million, Alleging Privacy Tool Violated Competition Law
Apple and SpaceX clash over satellite spectrum rights: report
AAPL
Published: March 31, 2025 by: Proactive Investors
Sentiment: Negative

A dispute between Apple Inc (NASDAQ:AAPL, ETR:APC) and Space X over satellite communication technology and spectrum rights is escalating, according to a Wall Street Journal report. iPhone-maker Apple has invested significantly in satellite technology through its partnership with Globalstar, allocating $1.5 billion to enhance satellite-based features like Emergency SOS and Messages via satellite, providing connectivity in areas lacking cell service.

Read More
image for news Apple and SpaceX clash over satellite spectrum rights: report
RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, COOP
Published: March 31, 2025 by: Schwab Network
Sentiment: Neutral

Rocket Companies (RKT) expands its reach in the real estate market. Jenny Horne talks about the company's acquisition of Mr.

Read More
image for news RKT Acquires Mr. Cooper, AAPL Fined $162M
AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
AAPL, AMZN, GOOG, GOOGL
Published: March 31, 2025 by: FXEmpire
Sentiment: Negative

The three stocks in this article, Apple, Amazon, and Google, all look as if they are going to struggle in general, as the market continues to look very risk adverse, and there is nothing out there that suggests that this is going to change quickly.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major US Stocks Show Continued Downward Pressure
Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
AAPL
Published: March 27, 2025 by: The Motley Fool
Sentiment: Neutral

There's no denying it. Apple (AAPL 0.10%) was not only late to the artificial intelligence party, but it has struggled to catch up.

Read More
image for news Prediction: Apple Will Soar Over the Next 5 Years. Here's 1 Reason Why.
Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 27, 2025 by: Zacks Investment Research
Sentiment: Positive

The “Magnificent Seven” group consisting of Tesla TSLA, NVIDIA NVDA, Alphabet GOOGL, Microsoft MSFT, Amazon AMZN, Apple AAPL and Meta META is showing signs of a rebound lately as evident from 3.3% uptick on March 24, 2025. The group was heavily beaten-down over the past month.

Read More
image for news Can the Tide Turn for 'Magnificent Seven' Stocks? ETFs in Focus
Turkish competition board opens probe into Apple, other companies
AAPL
Published: March 27, 2025 by: Reuters
Sentiment: Negative

The Turkish Competition Board said on Thursday it had decided to open an investigation into Apple , Destek Bilisim, Easycep Bilisim, Getmobil Technology and HB Bilisim regarding whether they intervened in the sales prices of resellers.

Read More
image for news Turkish competition board opens probe into Apple, other companies
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Breaking Down the Mag 7 Earnings Outlook
AAPL, AMZN, GOOGL, META, MSFT, NVDA, TSLA
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Neutral

Note: The following is an excerpt from this week's Earnings Trends report. You can access the full report that contains detailed historical actual and estimates for the current and following periods, please click here>>>

Read More
image for news Breaking Down the Mag 7 Earnings Outlook
Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
AAPL, AMZN, ARCC, BAC, BBSEY, BEP, BHP, BLK, BTI, CNQ, GOOG, GOOGL, HDV, JNJ, JPM, KO, LIN, MA, MAIN, MO, MSFT, NEE, NKE, O, PBR
Published: March 26, 2025 by: Seeking Alpha
Sentiment: Positive

The Dividend Income Accelerator Portfolio focuses on financially healthy companies with strong balance sheets, aiming to generate sustainable dividend income and reduce portfolio volatility. Recent additions like Canadian Natural Resources and NextEra Energy enhance dividend growth potential and diversify sector allocation, reducing Financials Sector concentration. The portfolio boasts a Weighted Average Dividend Yield [FWD] of 3.98% and a 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.82%, ensuring attractive income and growth.

Read More
image for news Strategically Building A $100,000 Dividend Portfolio For Attractive Income And Strong Risk-Adjusted Returns
Utah governor signs online child safety law requiring Apple, Google to verify user ages
AAPL, GOOG, GOOGL
Published: March 26, 2025 by: CNBC
Sentiment: Neutral

Utah's App Store Accountability Act is the first of its kind in the nation and represents a significant shift in how user ages are verified online. The law says it is the responsibility of mobile app stores to verify ages — putting the onus on Apple and Google, instead of individual apps like Instagram, Snapchat and X, to do age checks.

Read More
image for news Utah governor signs online child safety law requiring Apple, Google to verify user ages
Apple reportedly buying Nvidia servers: Here's what you need to know
AAPL, NVDA
Published: March 26, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on news regarding Apple.

Read More
image for news Apple reportedly buying Nvidia servers: Here's what you need to know
Apple says Indonesia iPhone sales ban ends in April
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Tech giant Apple announced on Wednesday the iPhone 16 will be available in Indonesia from next month, indicating the sales ban in Southeast Asia's biggest economy had been lifted.

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image for news Apple says Indonesia iPhone sales ban ends in April
Apple says iPhone 16 series to be available in Indonesia from April 11
AAPL
Published: March 26, 2025 by: Reuters
Sentiment: Positive

Apple's iPhone 16 series will be available in Indonesia from April 11, it said on Wednesday, after Jakarta lifted a ban on its sale following the company's more than $300 million investment plan.

Read More
image for news Apple says iPhone 16 series to be available in Indonesia from April 11
Apple boss hails 'next generation of developers' on China visit
AAPL
Published: March 26, 2025 by: TechXplore
Sentiment: Positive

Apple boss Tim Cook on Wednesday praised "the next generation of developers" during a visit to a technology hub in eastern China, as the US tech giant battles to stay relevant in the country's vast consumer market.

Read More
image for news Apple boss hails 'next generation of developers' on China visit
Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
AAPL, AMD, GOOG, GOOGL
Published: March 26, 2025 by: The Motley Fool
Sentiment: Positive

The Nasdaq Composite is down 9.1% this year and back on Monday morning it was still trading in correction territory. Several stocks have been bouncing back, but there are still some intriguing buys available right now that may set you up for some strong returns in the future.

Read More
image for news Nasdaq Correction: 3 Unstoppable Growth Stocks to Buy on the Dip
'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
AAPL
Published: March 25, 2025 by: CNBC International TV
Sentiment: Positive

Daniel Flax, senior research analyst at Neuberger Berman, says the Chinese technology landscape "remains very vibrant, even as the economy there remains challenged from a growth perspective."

Read More
image for news 'Significant revenue opportunities' for Apple in China in the next one or two years, says analyst
Market Navigator: Time to step back from Apple?
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Neutral

Tony Zhang, OptionsPlay chief strategist, joins 'Power Lunch' to discuss whether it's a good time to step back from Apple.

Read More
image for news Market Navigator: Time to step back from Apple?
Apple's dwindling China business: Here's what you need to know
AAPL
Published: March 25, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Steve Kovach joins ‘Halftime Report' to discuss the latest news on Apple's China business as Tim Cook visits the China Development Forum.

Read More
image for news Apple's dwindling China business: Here's what you need to know

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.