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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 46.9295
- Debt/Equity 0.1507
- CurrentRatio 0.868
- ROIC 0.4983
- MktCap 3096191340000.0
- FreeCF/Share 7.0897
- PFCF 29.3042
- PE 31.1177
- Debt/Assets 0.0299
- DivYield 0.0049
- ROE 1.5492
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Why Apple (AAPL) International Revenue Trends Deserve Your Attention
Published: May 13, 2025 by: Zacks Investment Research
Sentiment: Neutral
Explore Apple's (AAPL) international revenue trends and how these numbers impact Wall Street's forecasts and what's ahead for the stock.
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Nevis Brands launches Major shots in Illinois, rolls out Happy Apple across the Carolinas
Published: May 13, 2025 by: Proactive Investors
Sentiment: Positive
Nevis Brands (CSE:NEVI, OTCQB:NEVIF) has announced the launch of its Major shots in Illinois and that it has grown distribution for its Happy Apple hemp-derived THC line in the southeastern United States. In Illinois, Nevis has received full state approvals for its products and packaging and completed its first production run.
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These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
Published: May 13, 2025 by: The Motley Fool
Sentiment: Positive
Warren Buffett capped a legendary career recently when he announced that he would be stepping down as CEO of Berkshire Hathaway at the end of the year. The multibillionaire and all-time investing great spent six decades leading the holding company to success, which grew into one of the world's largest companies.
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Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
Published: May 13, 2025 by: Barrons
Sentiment: Neutral
Apple is planning to launch its own thinner iPhone this fall according to The Wall Street Journal but Samsung has already unveiled its ultra-slim model.
Read More
These 4 Warren Buffett Stocks Make Up Over 57% of Berkshire Hathaway's $277 Billion Portfolio
Published: May 13, 2025 by: The Motley Fool
Sentiment: Positive
Warren Buffett capped a legendary career recently when he announced that he would be stepping down as CEO of Berkshire Hathaway at the end of the year. The multibillionaire and all-time investing great spent six decades leading the holding company to success, which grew into one of the world's largest companies.
Read More
Apple Hopes Thinner iPhone 17 Air Provides the Boost It Needs. Samsung Got There First.
Published: May 13, 2025 by: Barrons
Sentiment: Neutral
Apple is planning to launch its own thinner iPhone this fall according to The Wall Street Journal but Samsung has already unveiled its ultra-slim model.
Read More
Trump Says He Thinks Apple Will Increase US Investment
Published: May 12, 2025 by: Bloomberg Technology
Sentiment: Positive
President Trump says he spoke with Apple CEO Tim Cook following the tariff rollback with China. Bloomberg's Dana Wollman discusses how Apple is grappling with trade and challenges in the lead-up to big product launches in 2027.
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Apple considering iPhone price hikes this fall: report
Published: May 12, 2025 by: Fox Business
Sentiment: Neutral
Apple is reportedly mulling higher prices for iPhones released this fall and is weighing product updates that could be cited as causing the price hikes rather than tariffs.
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2025 will be a tricky year for Apple, but it's setup well for 2026, says D.A. Davidson's Gil Luria
Published: May 12, 2025 by: CNBC Television
Sentiment: Neutral
Gil Luria, D.A. Davidson analyst, joins 'Money Movers' to discuss Apple shares rallying on U.S.-China trade agreement.
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Top Stock Movers Now: Apple, NRG Energy, Newmont, and More
Published: May 12, 2025 by: Investopedia
Sentiment: Positive
U.S. equities soared at midday after the U.S. and China agreed to slash their tariffs for 90 days. The Nasdaq jumped about 3.5%, while the Dow Jones Industrial Average and S&P 500 were up more than 2%.
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Apple Mulls iPhone Price Hikes But Wants to Avoid Blaming Tariffs, Report Says
Published: May 12, 2025 by: Investopedia
Sentiment: Negative
Apple (AAPL) is reportedly considering raising prices on its next generation of iPhones expected to be released this fall—but without pinning higher costs on tariffs.
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Trump says he talked to Apple CEO Tim Cook after China tariff rollback
Published: May 12, 2025 by: CNBC
Sentiment: Positive
President Donald Trump said he talked to Apple CEO Tim Cook on Monday, after the U.S. and China came to an agreement to suspend most tariffs for 90 days. "I spoke to Tim Cook this morning, and he's going to, I think, even up his his numbers," Trump said.
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Apple considering price increases but avoids blaming tariffs: report
Published: May 12, 2025 by: Proactive Investors
Sentiment: Neutral
Apple Inc (NASDAQ:AAPL, ETR:APC) is considering raising the prices of its fall iPhone lineup along with the release of new features and design changes, according to a Wall Street Journal (WSJ) report citing people familiar with the matter. The company did not attribute the price hikes to US tariffs on China, which are estimated to have cost Apple an estimated $900 million in additional expenses for the current quarter alone.
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Apple Reportedly Mulling Price Hike for Fall iPhone Releases
Published: May 12, 2025 by: PYMNTS
Sentiment: Neutral
Apple is reportedly considering price increases for its next iPhone models. However, the tech giant is committed to avoiding the appearance of blaming that price hike on U.S. tariffs on products from China, where most iPhones are made, The Wall Street Journal (WSJ) reported Monday (May 12), citing sources familiar with the matter.
Read More
Tariffs or No, Apple May Raise iPhone Prices This Year
Published: May 12, 2025 by: CNET
Sentiment: Neutral
The tech company could increase prices of its next flagship product line, as it introduces a thinner design and new features.
Read More
Your New iPhone May Get More Expensive. Apple Won't Blame China Tariffs.
Published: May 12, 2025 by: Barrons
Sentiment: Negative
After retailer Amazon was blasted by the White House for potentially citing the tariffs as part of the price on goods purchased by U.S. consumers, Apple is determined to avoid a similar fate.
Read More
Apple Inc. Being Investigated on Behalf of Apple Inc. Investors. Contact Levi & Korsinsky For Details
Published: May 12, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 12, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Apple reportedly plans to hike prices of upcoming iPhones
Published: May 12, 2025 by: TechCrunch
Sentiment: Positive
Apple is planning to increase the prices of its iPhone lineup set to launch this autumn, though it is trying not to make it seem as if the hikes are connected to the U.S.' tariffs on imports from China, The Wall Street Journal reported, citing anonymous sources.
Read More
Apple considers raising iPhone prices, WSJ reports
Published: May 12, 2025 by: Reuters
Sentiment: Neutral
Apple is planning to increase prices of its fall iPhone lineup, a step it is seeking to couple with new features and design changes, the Wall Street Journal reported on Monday, citing people familiar with the matter.
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Apple Considers Raising iPhone Prices, Without Blaming Tariffs
Published: May 12, 2025 by: WSJ
Sentiment: Positive
The company wants to avoid appearing to attribute price increases to U.S. tariffs on goods from China, where most Apple devices are assembled.
Read More
Epic Games and Spotify test Apple's new App Store rules
Published: May 09, 2025 by: TechCrunch
Sentiment: Neutral
Fortnite maker Epic Games and Spotify are testing Apple's new App Store policies by submitting apps for review that would have previously never been allowed. On Friday, both companies submitted new versions of their respective apps to Apple's App Review.
Read More
Two reasons to buy Apple's stock after its 24% decline so far in 2025
Published: May 09, 2025 by: Market Watch
Sentiment: Positive
Also: Berkshire after Buffett, retirement planning and avoiding taxes, and what to think of the recent stock-market rally.
Read More
Apple said to be developing new chips for smart glasses, Macs, and more
Published: May 09, 2025 by: TechCrunch
Sentiment: Positive
Apple is reportedly developing new chips to drive smart glasses similar to Meta's Ray-Ban Meta as well as more powerful Macs and AI servers.
Read More
Lost Money on Apple Inc. (AAPL)? Contact Levi & Korsinsky Regarding an Ongoing Investigation
Published: May 09, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK, NY / ACCESS Newswire / May 9, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.
Read More
Bad Apple, the Rise of the A.I. Empire and Italian Brain Rot
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
“I have rarely read a judge who is so obviously angry at a tech company.”
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Apple Eyes Move to AI Search, Ending Era Defined by Google
Published: May 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple Inc. is “actively looking at” revamping the Safari web browser on its devices to focus on AI-powered search engines, a seismic shift for the industry hastened by the potential end of a longtime partnership with Google. Eddy Cue, Apple's senior vice president of services, made the disclosure Wednesday during his testimony in the US Justice Department's lawsuit against Alphabet Inc. The heart of the dispute is the two companies' estimated $20 billion-a-year deal that makes Google the default offering for queries in Apple's browser.
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How Apple Created a Legal Mess When It Skirted Judge's Ruling
Published: May 09, 2025 by: NYTimes
Sentiment: Negative
Court documents show the company commissioned a sham report and lied on the stand to justify its actions, which will cast a shadow over future lawsuits.
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Apple says AI is cutting into Google search. Google says that's not true.
Published: May 08, 2025 by: Business Insider
Sentiment: Positive
Google stock tumbled Wednesday after Apple executive Eddy Cue said AI rivals were cutting into the search giant. Google responded by saying that's not the case.
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Apple warns court ruling in App Store case may cost 'substantial sums annually'
Published: May 08, 2025 by: Fox Business
Sentiment: Negative
Apple said in a court filing that a judge's order for it to ease restrictions on app developers would cost it "substantial sums annually" if the ruling is allowed to stand.
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Apple is developing specialized chips for smart glasses and AI servers, Bloomberg News reports
Published: May 08, 2025 by: Reuters
Sentiment: Positive
Apple is developing specialized chips that will power future devices including its first smart glasses, artificial intelligence servers and new MacBooks, Bloomberg News reported on Thursday.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000