Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.1124
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4016803799520.0
  • FreeCF/Share 6.6072
  • PFCF 40.6695
  • PE 36.2789
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
AAPL
Published: August 12, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Dan Ives, Global Head: Technology Research at Wedbush Securities, talks about his note on Apple trying to avoid its "Blackberry Moment." Apple's decision to delay its next-generation Siri features this year set off a storm inside the company, leading to executive changes and underscoring to the public just how far behind the company is in artificial intelligence.

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image for news 'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?
AAPL
Published: August 12, 2025 by: Schwab Network
Sentiment: Neutral

Angelo Zino of CFRA says Apple (AAPL) is likely to outsource A.I. to another company.

Read More
image for news OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?
Musk-Altman battle escalates as Tesla CEO drags Apple into the spat
AAPL, TSLA
Published: August 12, 2025 by: CNBC
Sentiment: Negative

The legal and public relations battle between Elon Musk and Sam Altman took another turn this week. Musk threatened to sue Apple, claiming antitrust violations related to the rankings of his Grok AI chatbot in the App Store.

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image for news Musk-Altman battle escalates as Tesla CEO drags Apple into the spat
Macnica Americas and Softron to Showcase Apple ProRes with ST 2110-22 on 100Gbps MEP100 Smart NIC at IBC2025
AAPL
Published: August 12, 2025 by: Business Wire
Sentiment: Neutral

SOLANA BEACH, Calif.--(BUSINESS WIRE)--Macnica Americas, a global technology innovator of IP design, networking solutions and AI/IoT technologies, will team with Softron Media Services at IBC2025 to demonstrate Apple ProRes compressed video over ST 2110-22, combined with the macOS Sequoia (15+) and the Macnica 100Gbps MEP100 Smart NIC. The joint development between Macnica and Softron is expected to be the first delivery of Apple ProRes compressed video over the ST 2110-22 framework and IP netw.

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image for news Macnica Americas and Softron to Showcase Apple ProRes with ST 2110-22 on 100Gbps MEP100 Smart NIC at IBC2025
Apple Rises 9% in a Month: Buy, Sell or Hold the AAPL Stock?
AAPL
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL's fiscal Q3 surge, fueled by Apple Intelligence growth and a $600B U.S. investment plan, offsets tariff headwinds.

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image for news Apple Rises 9% in a Month: Buy, Sell or Hold the AAPL Stock?
Final Trades: TopBuild, PG&E, D.R. Horton and Apple
AAPL, BLD, DHI, PCG
Published: August 12, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: TopBuild, PG&E, D.R. Horton and Apple
Apple & Trump: $100B Investment, Tariffs News Push Shares Up 13%
AAPL
Published: August 12, 2025 by: MarketBeat
Sentiment: Positive

American technology stalwart Apple NASDAQ: AAPL just made headlines, with President Trump's influence and decision-making playing a key role in the stock's story. Below, we'll detail two key pieces of news and explain why they are leading Apple shares higher.

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image for news Apple & Trump: $100B Investment, Tariffs News Push Shares Up 13%
Elon Musk threatens Apple with legal action over claim of app store favorability toward OpenAI
AAPL, MSFT
Published: August 12, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Michal Lev-Ram joins 'Money Movers' to discuss Elon Musk threatening legal action against Apple, he accused the company of unfairly favoring OpenAI in app store.

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image for news Elon Musk threatens Apple with legal action over claim of app store favorability toward OpenAI
Elon Musk accuses Apple of favoring OpenAI in App Store ranking, threatens legal action
AAPL, MSFT
Published: August 12, 2025 by: Proactive Investors
Sentiment: Negative

Elon Musk has accused Apple Inc (NASDAQ:AAPL, ETR:APC) of unfairly favoring OpenAI over AI competitors such as his startup xAI in its App Store, threatening to take legal action over what he alleges is an antitrust violation. In a series of posts on his social media platform X on Monday, Musk accused Apple of only allowing OpenAI's ChatGPT to rank first in mobile apps on its store.

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image for news Elon Musk accuses Apple of favoring OpenAI in App Store ranking, threatens legal action
Musk Takes Fight With OpenAI to Apple Over Its App Store
AAPL, MSFT
Published: August 12, 2025 by: WSJ
Sentiment: Negative

Musk said Apple's App Store was suppressing his GrokAI chatbot while favoring ChatGPT.

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image for news Musk Takes Fight With OpenAI to Apple Over Its App Store
Hincks: Markets Got CPI "Slightly Wrong," xAI "Legal Action" Against AAPL
AAPL
Published: August 12, 2025 by: Schwab Network
Sentiment: Negative

While the headline numbers of CPI rose less than expected, Kevin Hincks says you need to look below the headline to understand the picture is more complicated than it appears. He points out that energy is lower but prices for just about everything else climbed up.

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image for news Hincks: Markets Got CPI "Slightly Wrong," xAI "Legal Action" Against AAPL
Australian court finds Apple, Google abused app store market power
AAPL, GOOG, GOOGL
Published: August 12, 2025 by: TechCrunch
Sentiment: Negative

Epic Games has just secured a win in its crusade against Apple and Google's app store policies: The Federal Court of Australia on Tuesday ruled that Apple and Google's engaged in anti-competitive conduct when it came to their respective app stores, ABC News reported.

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image for news Australian court finds Apple, Google abused app store market power
Apple urged to avoid 'BlackBerry moment' in AI: analysts
AAPL, BB
Published: August 11, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) may have improved its relationship with the Trump administration by committing $100 billion to US manufacturing, but Wedbush analysts have warned that an “invisible AI strategy” threatens to push the tech giant into a “BlackBerry Moment” if it doesn't move fast. “This was a big week for Cook to play nice in the sandbox with the Trump Administration and commit to more US manufacturing investments with the $100 billion announcement,” Wedbush wrote.

Read More
image for news Apple urged to avoid 'BlackBerry moment' in AI: analysts
Do not underestimate Tim Cook, says Laffer Tengler Investments' Nancy Tengler
AAPL
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive

Nancy Tengler, Laffer Tengler Investments CEO, joins 'Power Lunch' to discuss Tengler's thoughts on Apple's stock, if Tim Cook's passive about AI and much more.

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image for news Do not underestimate Tim Cook, says Laffer Tengler Investments' Nancy Tengler
iPhone 17 & A.I. Features: More AAPL Upside to Come?
AAPL
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive

@brownreport's Jason Brown believes Apple (AAPL) has plenty of room to rally. His bull thesis revolves around the company's upcoming iPhone cycles and A.I.

Read More
image for news iPhone 17 & A.I. Features: More AAPL Upside to Come?
Trade Tracker: Joe Terranova buys more Apple
AAPL
Published: August 11, 2025 by: CNBC Television
Sentiment: Positive

Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to explain why he's buying more Apple here.

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image for news Trade Tracker: Joe Terranova buys more Apple
The Big 3: AAPL, AMZN, TSLA
AAPL, AMZN, TSLA
Published: August 11, 2025 by: Schwab Network
Sentiment: Positive

Jason Brown (@brownreport) is joining the chorus of market pundits telling investors not to count Apple (AAPL) out. He says "it's a matter of when" the company capitalizes on A.I.

Read More
image for news The Big 3: AAPL, AMZN, TSLA
Apple: Navigating Tariffs while Services Drive Growth
AAPL
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple is one of the steadiest growers on Wall Street. Tariff exemptions, the new iPhone, and a rapidly growing services business mean that this stock favors the bulls.

Read More
image for news Apple: Navigating Tariffs while Services Drive Growth
RiverPark Funds: AI Momentum And Healthcare Headwinds Drive Portfolio Shifts In Q2 2025
AAPL, IVZ, MSFT, NDAQ, NFLX, NVDA, UNH
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive

NVIDIA, Microsoft, and Netflix were top contributors, driven by strong earnings, AI leadership, and robust subscriber/ad growth, reinforcing our long-term conviction in these names. UnitedHealth and Apple underperformed due to margin pressures, regulatory uncertainty, and mixed AI sentiment, but we remain confident in their multi-year value propositions. Our short position in QQQ detracted as tech stocks rallied, but it served as a portfolio hedge without forcing sales of core long holdings.

Read More
image for news RiverPark Funds: AI Momentum And Healthcare Headwinds Drive Portfolio Shifts In Q2 2025
AAPL, AMZN and GOOGL Forecast – Major Tech Stocks Pull Back
AAPL, AMZN, GOOG, GOOGL
Published: August 11, 2025 by: FXEmpire
Sentiment: Negative

There is a slight amount of selling in the beginning of the session on Monday, as the tech stocks – aka the favorites – are struggling to hang onto the previous momentum. At this point, the market probably needs a bit of a pullback.

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image for news AAPL, AMZN and GOOGL Forecast – Major Tech Stocks Pull Back
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
AAPL
Published: August 11, 2025 by: PRNewsWire
Sentiment: Neutral

NEW YORK , Aug. 11, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
These Are the 3 Most Profitable Companies in the World and Why You Should Own Each
AAPL, GOOG, GOOGL, MSFT
Published: August 11, 2025 by: 24/7 Wall Street
Sentiment: Positive

Key Points in This Article: Alphabet (GOOG, GOOGL), Microsoft (MSFT), and Apple (AAPL) lead global profitability with $111 billion, $101 billion, and $99 billion in trailing 12-month net income, respectively.

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image for news These Are the 3 Most Profitable Companies in the World and Why You Should Own Each
SHAREHOLDER ALERT Bernstein Liebhard LLP Announces A Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (NASDAQ: AAPL)
AAPL
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Bernstein Liebhard LLP announces that a shareholder has filed a securities class action lawsuit on behalf of investors (the “Class”) who purchased or acquired the securities of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) between June 10 , 202 4 and June 9 , 202 5, inclusive. Should You Join This Class Action Lawsuit?

Read More
image for news SHAREHOLDER ALERT Bernstein Liebhard LLP Announces A Securities Fraud Class Action Lawsuit Has Been Filed Against Apple Inc. (NASDAQ: AAPL)
AAPL COURT NOTICE: Apple Inc. Investors may have been Affected by Fraud -- Contact BFA Law before August 19 if You Suffered Losses (NASDAQ:AAPL)
AAPL
Published: August 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 11, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.

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image for news AAPL COURT NOTICE: Apple Inc. Investors may have been Affected by Fraud -- Contact BFA Law before August 19 if You Suffered Losses (NASDAQ:AAPL)
3 Growth Stocks to Invest $1,000 in Right Now
AAPL, MELI, UPST
Published: August 10, 2025 by: The Motley Fool
Sentiment: Positive

Got some idle cash you're ready to put to work for a while? Although the market's rally to record highs -- and steep valuations -- might make it feel like there's not much worth stepping into at this time, worthy opportunities are out there.

Read More
image for news 3 Growth Stocks to Invest $1,000 in Right Now
AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
AAPL
Published: August 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 10, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Apple Inc. (“Apple” or “the Company”) (NASDAQ: AAPL) and certain of its officers.

Read More
image for news AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
$100 Billion Buys 12% Increase In Apple's Shares
AAPL
Published: August 10, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Two things happened to Apple (NASDAQ: AAPL) last week.

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image for news $100 Billion Buys 12% Increase In Apple's Shares
Does Apple need an AI acquisition? Here's what you need to know
AAPL
Published: August 08, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee debates if Apple must make a bold acquisition to stay in the AI arms race.

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image for news Does Apple need an AI acquisition? Here's what you need to know
Apple's 'BlackBerry Moment'
AAPL
Published: August 08, 2025 by: Business Insider
Sentiment: Negative

Apple risks a 'BlackBerry Moment' if it doesn't embrace AI, a usually bullish analyst warns. BlackBerry's decline was due to its failure to pivot fast when a new tech wave arrived.

Read More
image for news Apple's 'BlackBerry Moment'
Is Apple making the same mistakes as Blackberry? Here's how it can change course.
AAPL
Published: August 08, 2025 by: Market Watch
Sentiment: Negative

Apple seems to be lacking vision around AI, but one analyst recommends the company make a splashy acquisition and pay up for top AI hires.

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image for news Is Apple making the same mistakes as Blackberry? Here's how it can change course.

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.