Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.674
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4057734297330.0
  • FreeCF/Share 6.6072
  • PFCF 41.0839
  • PE 36.6486
  • Debt/Assets 0.3128
  • DivYield 0.0101
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple Adds Blood Oxygen to Watch: Will Wearables' Top Line Rise?
AAPL
Published: August 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL updates Watch models with a redesigned Blood Oxygen feature as wearables sales dip amid rising competition.

Read More
image for news Apple Adds Blood Oxygen to Watch: Will Wearables' Top Line Rise?
Apple's Tim Cook is keeping his August winning streak going
AAPL
Published: August 19, 2025 by: Business Insider
Sentiment: Positive

The US backed Apple against a UK order to allow the government access to encrypted user data. The US government said Monday that the UK agreed to drop its demand.

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image for news Apple's Tim Cook is keeping his August winning streak going
Apple Won't Have to Provide an Encryption Backdoor in the UK, Says US Official
AAPL
Published: August 19, 2025 by: CNET
Sentiment: Positive

Director of National Intelligence Tulsi Gabbard says the US and UK worked out a deal.

Read More
image for news Apple Won't Have to Provide an Encryption Backdoor in the UK, Says US Official
UK drops demand for access to Apple user data
AAPL
Published: August 19, 2025 by: TechXplore
Sentiment: Positive

Britain has dropped its request for access to Apple users' encrypted data, which had created friction between London and Washington, US intelligence chief Tulsi Gabbard said Tuesday.

Read More
image for news UK drops demand for access to Apple user data
I Just Dropped $20K In These 3 Stocks
AAPL, AMZN, COST
Published: August 19, 2025 by: Seeking Alpha
Sentiment: Positive

2025 has been a rollercoaster: tariff volatility, US administration changes, and recovery pushed major indices to new all-time highs, led by the tech, communication, and consumer discretionary sectors. Strong corporate earnings continue driving momentum — 80% of S&P 500 companies beat expectations — while energy lags amid weak oil prices. In H1 I've sat on lot of cash, preserving purchasing power as EUR appreciated versus USD; now, with clarity on trade deals, I'm deploying capital selectively.

Read More
image for news I Just Dropped $20K In These 3 Stocks
Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock
AAPL
Published: August 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Apple (AAPL). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Here is What to Know Beyond Why Apple Inc. (AAPL) is a Trending Stock
Here's the worst time to own Apple stock
AAPL
Published: August 18, 2025 by: Finbold
Sentiment: Neutral

Although Apple (NASDAQ: AAPL) remains one of the most reliable long-term stocks, history suggests that September should be approached with caution.

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image for news Here's the worst time to own Apple stock
Foxconn's Apple era fades as AI servers drive growth in Taiwan tech sector
AAPL, HNHPF
Published: August 18, 2025 by: Reuters
Sentiment: Positive

Taiwan's Foxconn , which rose to become a global tech manufacturing juggernaut by assembling millions of iPhones, can now say its main business is no longer Apple as it takes advantage of the AI-boom to diversify its income.

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image for news Foxconn's Apple era fades as AI servers drive growth in Taiwan tech sector
Warren Buffett Is Selling Apple and Bank of America Stock and Piling Into an Embattled Healthcare Stock Down 46% This Year
AAPL, BAC, BRK-A, BRK-B, UNH
Published: August 17, 2025 by: The Motley Fool
Sentiment: Neutral

Each quarter, investors anxiously await Warren Buffett's company B erkshire Hathaway filing its 13F filing with the Securities and Exchange Commission, divulging what stocks Berkshire held at the end of the quarter, and, therefore, what stocks the company bought and sold in any given quarter. Investors are always looking for a glimpse into the genius of Buffett and his team of investors, especially with Buffett set to step down as CEO of the company at the end of the year.

Read More
image for news Warren Buffett Is Selling Apple and Bank of America Stock and Piling Into an Embattled Healthcare Stock Down 46% This Year
AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
AAPL
Published: August 15, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 15, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising -- Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Apple Inc. (“Apple” or “the Company”) (NASDAQ: AAPL) and certain of its officers.

Read More
image for news AAPL INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
David Tepper's Hedge Fund Bets On Intel, UnitedHealth; Cuts Position In Four Mag 7 Stocks
AAPL, AMZN, GOOG, GOOGL, INTC, META, MSFT, NVDA, TSLA, UNH
Published: August 15, 2025 by: Benzinga
Sentiment: Positive

The Appaloosa hedge fund, run by Carolina Panthers owner David Tepper, revealed several new stock positions in the second quarter, including a couple of airline stocks.

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image for news David Tepper's Hedge Fund Bets On Intel, UnitedHealth; Cuts Position In Four Mag 7 Stocks
Warren Buffett's Top 10 Berkshire Bets Span Apple, Coca-Cola, Finance And Oil
AAPL, BRK-A, BRK-B, KO
Published: August 15, 2025 by: Benzinga
Sentiment: Positive

Legendary investor Warren Buffett has a history of beating the S&P 500, but his conglomerate Berkshire Hathaway Inc BRK BRK currently trails the stock market index. Here's a look at the current top holdings of Berkshire Hathaway and how they're performing year-to-date.

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image for news Warren Buffett's Top 10 Berkshire Bets Span Apple, Coca-Cola, Finance And Oil
Apple Needs to Do an AI Acquisition, Says Dan Ives
AAPL
Published: August 14, 2025 by: Bloomberg Technology
Sentiment: Negative

Wedbush Head of Tech Research Dan Ives says Apple is so far behind in artificial intelligence development that it needs to make an acquisition to catch up. Ives joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.

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image for news Apple Needs to Do an AI Acquisition, Says Dan Ives
Apple Looks to Regain Mojo With AI Robots, Lifelike Siri
AAPL
Published: August 14, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple is plotting an artificial intelligence comeback with new devices, including robots and a lifelike version of Siri. Bloomberg's Mark Gurman discusses the iPhone maker's plans with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

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image for news Apple Looks to Regain Mojo With AI Robots, Lifelike Siri
"Bifurcated" Mag 7: AAPL & TSLA Catch Up, MSFT's Azure Juggernaut, NVDA Rising Competition
AAPL, MSFT, NVDA, TSLA
Published: August 14, 2025 by: Schwab Network
Sentiment: Neutral

Austin Lyons says the Mag 7 continue to dominate market leadership, though it's becoming more fragmented. As companies like Apple (AAPL) and Tesla (TSLA) play catch up, Austin poses the question to investors, "is there anywhere else that's better to put your money in the A.I.

Read More
image for news "Bifurcated" Mag 7: AAPL & TSLA Catch Up, MSFT's Azure Juggernaut, NVDA Rising Competition
Apple to bring back blood oxygen feature to some smartwatches amid lawsuit
AAPL
Published: August 14, 2025 by: New York Post
Sentiment: Negative

Apple will bring back the blood oxygen measurement feature to some of its watch models via a software update after receiving approval from the US government amid a protracted legal dispute over the technology, it said on Thursday.

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image for news Apple to bring back blood oxygen feature to some smartwatches amid lawsuit
Apple Watch Gets Blood Oxygen Feature Back
AAPL
Published: August 14, 2025 by: WSJ
Sentiment: Positive

Tech giant redesigned the feature after losing a bruising patent case over it in 2023.

Read More
image for news Apple Watch Gets Blood Oxygen Feature Back
Apple's Hidden Growth Engine Surges
AAPL
Published: August 14, 2025 by: Seeking Alpha
Sentiment: Positive

Apple's Hidden Growth Engine Surges

Read More
image for news Apple's Hidden Growth Engine Surges
Blood Oxygen Measurements to Return to Some Apple Watches
AAPL
Published: August 14, 2025 by: NYTimes
Sentiment: Positive

The company said it will issue a software update to restart the technology, which was caught up in a patent dispute.

Read More
image for news Blood Oxygen Measurements to Return to Some Apple Watches
Apple Watch getting redesigned blood oxygen feature following legal dispute
AAPL
Published: August 14, 2025 by: CNBC
Sentiment: Neutral

Apple announced a redesigned blood oxygen feature is rolling out to some Apple Watch users. The company has been embroiled in a years-long intellectual property dispute with Masimo over the capability.

Read More
image for news Apple Watch getting redesigned blood oxygen feature following legal dispute
Apple to bring blood oxygen feature to some US watches with software update
AAPL
Published: August 14, 2025 by: Reuters
Sentiment: Positive

Apple will bring a blood oxygen measurement feature to some of its watch models via a software update after receiving approval from the U.S. government amid a protracted legal dispute over the technology, it said on Thursday.

Read More
image for news Apple to bring blood oxygen feature to some US watches with software update
Joe Terranova buys more Apple
AAPL
Published: August 13, 2025 by: CNBC Television
Sentiment: Positive

Joe Terranova, senior managing director for Virtus Investment Partners, joins CNBC's "Halftime Report" to explain why he's buying more Apple.

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image for news Joe Terranova buys more Apple
Apple's New Plan for Artificial Intelligence
AAPL
Published: August 13, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple Inc. is planning a comeback in artificial intelligence with new devices, including robots, a smart speaker with a display, and home-security cameras, according to people with knowledge of the matter. Mark Gurman has the exclusive details on Bloomberg Businessweek.

Read More
image for news Apple's New Plan for Artificial Intelligence
Small caps rally as Magnificent 7 stocks roll over in market rotation
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: August 13, 2025 by: CNBC
Sentiment: Neutral

The Russell 2000 rallied while the Magnificent 7 fell. Investors rotated to small stocks, turning away from the megacap technology stocks that have led the market in recent years.

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image for news Small caps rally as Magnificent 7 stocks roll over in market rotation
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL
AAPL
Published: August 13, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 13, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …

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image for news Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers – AAPL
Apple dismisses Elon Musk's claims that App Store favors OpenAI over other AI apps
AAPL, MSFT
Published: August 13, 2025 by: TechCrunch
Sentiment: Neutral

Apple has rejected Elon Musk's accusations that its App Store is biased against AI apps that compete with OpenAI.

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image for news Apple dismisses Elon Musk's claims that App Store favors OpenAI over other AI apps
Elon Musk Threatens Lawsuit Against Apple Over Claims It Favors OpenAI
AAPL
Published: August 12, 2025 by: NYTimes
Sentiment: Negative

The billionaire said in posts on X that the consumer tech giant was violating antitrust laws by giving preferential treatment to OpenAI on the App Store.

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image for news Elon Musk Threatens Lawsuit Against Apple Over Claims It Favors OpenAI
Elon Musk threatens Apple with legal action, reignites OpenAI feud over alleged antitrust violations
AAPL
Published: August 12, 2025 by: New York Post
Sentiment: Negative

He added that X and his Grok AI chatbot are excluded from the App Store's “Must Have” list when the apps rank as #1 in news and #5 overall, respectively – asking if Apple is “playing politics.”

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image for news Elon Musk threatens Apple with legal action, reignites OpenAI feud over alleged antitrust violations
'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
AAPL
Published: August 12, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Dan Ives, Global Head: Technology Research at Wedbush Securities, talks about his note on Apple trying to avoid its "Blackberry Moment." Apple's decision to delay its next-generation Siri features this year set off a storm inside the company, leading to executive changes and underscoring to the public just how far behind the company is in artificial intelligence.

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image for news 'Clock Has Struck Midnight' on Apple's AI Strategy, Dan Ives
OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?
AAPL
Published: August 12, 2025 by: Schwab Network
Sentiment: Neutral

Angelo Zino of CFRA says Apple (AAPL) is likely to outsource A.I. to another company.

Read More
image for news OpenAI, Anthropic, Perplexity: Which A.I. Path Will AAPL Take?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.