Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

Automate Your Wheel Strategy on AAPL

With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Stock Buyback Bonanza: 3 Companies Scooping Up Shares
AAPL, AIT, ANET
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Though stock buybacks are criticized by some, they make great sense for mature companies with little growth left to squeeze.

Read More
image for news Stock Buyback Bonanza: 3 Companies Scooping Up Shares
Apple blocked ‘Fortnite' App Store return, Epic Games says
AAPL
Published: May 16, 2025 by: New York Post
Sentiment: Neutral

“Fortnite” maker Epic Games said Friday that Apple has blocked its latest attempt to bring back the popular video game in the US version of its App Store.

Read More
image for news Apple blocked ‘Fortnite' App Store return, Epic Games says
AAPL iPhone Manufacturing Questions, Trade Example
AAPL
Published: May 16, 2025 by: Schwab Network
Sentiment: Neutral

Marley Kayden joins Morning Trade Live to discuss the latest headlines impacting Apple (AAPL). From President Trump's social media posts about Tim Cook to reports that India is building out its iPhone manufacturing capabilities, shares of Apple have largely flattened out after Monday's pop.

Read More
image for news AAPL iPhone Manufacturing Questions, Trade Example
Apple: Hall of fame moment for Cook following India pivot
AAPL
Published: May 16, 2025 by: Proactive Investors
Sentiment: Positive

Apple Inc (NASDAQ:AAPL, ETR:APC) may be grappling with tariff uncertainty and a sluggish AI rollout, but investors should not lose sight of its long-term strengths. That is the message from Wedbush, which reiterated its “outperform” rating and $270 price target, citing growing confidence in Apple's ability to manage geopolitical risks while preserving margin and scale.

Read More
image for news Apple: Hall of fame moment for Cook following India pivot
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Epic Games says Apple is blocking Fortnite from the US and EU App Stores
AAPL
Published: May 16, 2025 by: TechCrunch
Sentiment: Negative

Epic Games claims that Apple is blocking its Fortnite app from the U.S. and E.U. App Stores.

Read More
image for news Epic Games says Apple is blocking Fortnite from the US and EU App Stores
AAPL, AMZN and NFLX Forecast – Major Stocks Look to Rally
AAPL, AMZN, NFLX
Published: May 16, 2025 by: FXEmpire
Sentiment: Positive

The three stocks in this analysis all look as if there are plenty of buyers premarket, signaling that perhaps we are ready to continue higher on Friday.

Read More
image for news AAPL, AMZN and NFLX Forecast – Major Stocks Look to Rally
How Apple, Consumer Tech Companies Got Ahead Of The Trump Tariffs
AAPL
Published: May 16, 2025 by: Investors Business Daily
Sentiment: Negative

The Trump tariffs may have surprised the general public but makers of consumer electronics and computer hardware had prepared for them.

Read More
image for news How Apple, Consumer Tech Companies Got Ahead Of The Trump Tariffs
Epic Games' ‘Fortnite' Claims Apple Blocked Submission, Now Unavailable on iOS
AAPL
Published: May 16, 2025 by: WSJ
Sentiment: Negative

Popular video game, Fortnite, claims Apple is preventing its availability on iOS.

Read More
image for news Epic Games' ‘Fortnite' Claims Apple Blocked Submission, Now Unavailable on iOS
Fortnite is now offline on iOS worldwide as Apple blocks game, Epic Games says
AAPL
Published: May 16, 2025 by: CNBC
Sentiment: Negative

Fortnite is now unavailable on iOS globally, Epic Games said Friday, after Apple blocked a bid to reinstate the popular game on the App Store in the U.S.

Read More
image for news Fortnite is now offline on iOS worldwide as Apple blocks game, Epic Games says
Apple blocks Fortnite game in US, EU stores, Epic Games says
AAPL
Published: May 16, 2025 by: Reuters
Sentiment: Negative

Epic Games said on Friday that Apple has blocked its "Fortnite" video game on its store in the European Union and the iPhone maker's U.S. app store.

Read More
image for news Apple blocks Fortnite game in US, EU stores, Epic Games says
Apple's tariff hopping plan angers U.S. President Trump
AAPL
Published: May 15, 2025 by: CNBC International TV
Sentiment: Negative

Trump unhappy with Apple's plan in India

Read More
image for news Apple's tariff hopping plan angers U.S. President Trump
‘I don't want you building in India': Trump warns Apple to boost US production
AAPL
Published: May 15, 2025 by: Proactive Investors
Sentiment: Negative

US President Donald Trump took aim at Apple CEO Tim Cook during a May 15 state visit to Qatar, blasting the company's plans to extend its Indian production of iPhones for the US market as it pivots from China. The remarks followed Apple CEO Tim Cook's comments earlier this month that the company would import Indian-manufactured iPhones to meet US demand as it shifts production away from China to avoid heightened tariffs.

Read More
image for news ‘I don't want you building in India': Trump warns Apple to boost US production
Trump Asks Apple to Trade India iPhone Production for US
AAPL
Published: May 15, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman discusses why President Donald Trump says he'd like Apple to stop moving iPhone production to India, and what he'd like to see instead. Gurman joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology”.

Read More
image for news Trump Asks Apple to Trade India iPhone Production for US
Trump isn't happy with how Apple plans to escape China tariffs
AAPL
Published: May 15, 2025 by: Market Watch
Sentiment: Negative

Apple Inc. is moving more of its production out of China — but President Donald Trump doesn't seem to like the way the company is approaching that.

Read More
image for news Trump isn't happy with how Apple plans to escape China tariffs
Trump Tells Apple Not to Boost iPhone Production in India
AAPL
Published: May 15, 2025 by: Investopedia
Sentiment: Positive

President Donald Trump on Thursday said he told Apple (AAPL) to stop expanding iPhone production in India, and pushed the company to move more of its operations to the U.S. as it shifts away from manufacturing in China.

Read More
image for news Trump Tells Apple Not to Boost iPhone Production in India
Trump pushes Apple to move iPhone production to the U.S.
AAPL
Published: May 15, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Money Movers' to discuss President Trump's relationship with Apple CEO Tim Cook, how feasible it could be for Apple to manufacture its products in the U.S., and more.

Read More
image for news Trump pushes Apple to move iPhone production to the U.S.
Trump urges Apple to prioritise US manufacturing over India
AAPL
Published: May 15, 2025 by: Invezz
Sentiment: Positive

US President Donald Trump has urged Apple to build more of its products within the United States rather than expanding production in India. His remarks come shortly after Apple reaffirmed its commitment to invest $500 billion in the US economy—a pledge originally announced in February.

Read More
image for news Trump urges Apple to prioritise US manufacturing over India
3 Reasons US Equities May Be Short-Term Overheated
AAPL, AVGO, MSFT, NVDA
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Negative

Rapidly shifting sentiment, extreme overbought conditions, and key resistance levels suggest that investors should proceed with a fair degree of caution in the short-term.

Read More
image for news 3 Reasons US Equities May Be Short-Term Overheated
The Top 3 Most Popular U.S. Stocks Among Experienced Dividend Investors
AAPL, MSFT, V
Published: May 15, 2025 by: Seeking Alpha
Sentiment: Positive

Microsoft delivers both income and innovation. It dominates key markets like cloud computing and enterprise software, while consistently raising its dividend. While Microsoft remains structurally strong, it faces mounting pressure from AI competition, saturation in mature segments like Windows and Office, and the challenge of integrating major acquisitions like Activision. Apple has transformed itself from a hardware company into a cash flow machine built around an ecosystem of products and services.

Read More
image for news The Top 3 Most Popular U.S. Stocks Among Experienced Dividend Investors
3 Stocks Hiking Dividends Worth Buying
AAPL, PAYX, PH
Published: May 15, 2025 by: 24/7 Wall Street
Sentiment: Positive

24/7 Wall St.

Read More
image for news 3 Stocks Hiking Dividends Worth Buying
Trump says he told Apple to stop making iPhones in India: ‘Had a little problem with Tim Cook'
AAPL
Published: May 15, 2025 by: New York Post
Sentiment: Negative

Trump added that, following their discussion, “Apple will be upping their production in the United States.”

Read More
image for news Trump says he told Apple to stop making iPhones in India: ‘Had a little problem with Tim Cook'
Foxconn gets nod for $435M project to make more of Apple chips in India, eventually
AAPL, HNHPF
Published: May 14, 2025 by: TechCrunch
Sentiment: Positive

Foxconn, a key manufacturer for Apple, has received an approval from India's cabinet to build a new 37 billion Indian rupees ($435 million) semiconductor plant in a joint venture with the country's IT giant HCL Group. The deal is the latest move to reduce Apple's reliance on China and produce more components in India.

Read More
image for news Foxconn gets nod for $435M project to make more of Apple chips in India, eventually
Apple & Nike Bounce on China Tariff News: A Closer Look
AAPL, NKE
Published: May 14, 2025 by: Zacks Investment Research
Sentiment: Negative

In a big de-escalation of recent trade tensions, the US and China have recently agreed to a 90-day truce that significantly lowers tariffs on hundreds of billions of dollars in goods. Apple and Nike shares found much-needed relief on the news.

Read More
image for news Apple & Nike Bounce on China Tariff News: A Closer Look
The Big 3: AAPL, CVX, EWG
AAPL, CVX, EWG
Published: May 14, 2025 by: Schwab Network
Sentiment: Neutral

Don Kaufman with @Theotrade is bullish on Chevron (CVX), noting the company's current risk/reward factors as favorable. However, his bearish side emerges with Apple (AAPL) and the iShares MSCI Germany ETF (EWG).

Read More
image for news The Big 3: AAPL, CVX, EWG
Loop Capital expects slimmer iPhone Air to be released this fall
AAPL
Published: May 14, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'Money Movers' the latest details on Apple's new releases expected this fall, how discounted models are being sold overseas, and more.

Read More
image for news Loop Capital expects slimmer iPhone Air to be released this fall
Smart Trackers Strategic Business Report 2024-2025 & 2030, Competitive Analysis of Apple, Chipolo doo, Cube Tracker, Jiobit, Kaltio, Lil Tracker, Pebblebee, Rope Innovation, Samsung, Shenzhen Coban
AAPL
Published: May 14, 2025 by: GlobeNewsWire
Sentiment: Neutral

Understand the significant growth trajectory of the Consumer Products End-Use segment, which is expected to reach US$952.2 Million by 2030 with a CAGR of a 8.9%. The Pets End-Use segment is also set to grow at 7.6% CAGR over the analysis period. Gain insights into the U.S. market, valued at $276.6 Million in 2024, and China, forecasted to grow at an impressive 11.5% CAGR to reach $338.5 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific. Understand the significant growth trajectory of the Consumer Products End-Use segment, which is expected to reach …

Read More
image for news Smart Trackers Strategic Business Report 2024-2025 & 2030, Competitive Analysis of Apple, Chipolo doo, Cube Tracker, Jiobit, Kaltio, Lil Tracker, Pebblebee, Rope Innovation, Samsung, Shenzhen Coban
Apple Moves Into the Brain Implant Business
AAPL
Published: May 14, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Apple Inc. (NASDAQ: AAPL) has begun to test brain implants for people with disabilities.

Read More
image for news Apple Moves Into the Brain Implant Business
Apple raising prices on iPhone makes sense, analyst says
AAPL
Published: May 13, 2025 by: Yahoo Finance
Sentiment: Positive

Apple (AAPL) stock jumped after the US and China agreed to temporarily ease tariffs. Maxim Group managing director and senior consumer internet analyst Tom Forte explains why Apple may still raise iPhone prices this fall despite the relief from the temporary trade agreement.

Read More
image for news Apple raising prices on iPhone makes sense, analyst says
JPMorgan Sees Manageable Impact For Apple If App Store Appeal Fails
AAPL
Published: May 13, 2025 by: Benzinga
Sentiment: Neutral

JPMorgan analyst Samik Chatterjee maintained an Overweight rating on Apple Inc AAPL on Monday.

Read More
image for news JPMorgan Sees Manageable Impact For Apple If App Store Appeal Fails

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.