Apple Inc. (AAPL)
Automate Your Wheel Strategy on AAPL
With Tiblio's Option Bot, you can configure your own wheel strategy including AAPL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.0631
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3806263227200.0
- FreeCF/Share 6.4541
- PFCF 39.5727
- PE 38.5001
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
| Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
Peter Navarro: 'Inconceivable' that Apple could not produce iPhones outside China
Published: July 07, 2025 by: CNBC Television
Sentiment: Negative
Peter Navarro, White House Senior Counselor for trade and manufacturing, joins CNBC's 'Squawk on the Street' to discuss his view on the Federal Reserve's rate policy, manufacturing, and more.
Read More
Apple Fights $580 Million App Store Fine in Europe
Published: July 07, 2025 by: PYMNTS
Sentiment: Negative
Apple has appealed what it calls an “unlawful” $580 million fine from the European Union. [contact-form-7] “We believe the European Commission's decision — and their unprecedented fine — go far beyond what the law requires,” the tech giant said in a statement on Monday, per a report by Bloomberg News.
Read More
Apple appeals 500 million EU fine over App Store policies
Published: July 07, 2025 by: CNBC
Sentiment: Negative
Apple appealed the 500 million euro ($586 million) fine issued by the European Union for violating the EU's Digital Markets Act. The EU announced the fine in April, saying that Apple "breached its anti-steering obligation" with restrictions on the App Store.
Read More
AAPL Securities Lawsuit Filed Against Apple Inc. Contact the DJS Law Group to Discuss Your Rights
Published: July 07, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 7, 2025 /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of securities laws. Shareholders who purchased the Company's securities between June 10, 2024, and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
Read More
'Apple is a growth stock that doesn't grow very much': Strategist
Published: July 04, 2025 by: Yahoo Finance
Sentiment: Negative
Shay Boloor, Futurum chief market strategist, and Steve Sosnick Chief Strategist at Interactive Brokers join Market Catalysts to the outlook for Meta and Apple as the AI competition heats up. To watch more expert insights and analysis on the latest market action, check out more Market Catalysts here.
Read More
Will Apple (AAPL) Beat Estimates Again in Its Next Earnings Report?
Published: July 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
Read More
The Apple Comeback Will Be Better Than the Setback
Published: July 04, 2025 by: MarketBeat
Sentiment: Positive
With the S&P 500 and the Nasdaq-100 indexes now sitting at new all-time highs relatively undisturbed, it makes sense to see some of the best companies in the United States economy start to go on a sort of “meltdown” mode for the coming months and quarters. This is exactly where the best opportunity will be for those investors who know what they are looking for.
Read More
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Published: July 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.
Read More
Despite Roaring Stock Market, 2025's Most Valuable Company List Hasn't Changed Much
Published: July 04, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Unlike sales of actual product units or services, brand name value is also an important, albeit more complex valuation to quantify.
Read More
AAPL SHAREHOLDERS: The Apple Inc. August 19 Class Action Deadline is Approaching – Contact BFA Law if You Suffered Losses (NASDAQ:AAPL)
Published: July 04, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 04, 2025 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces that a lawsuit has been filed against Apple Inc. (NASDAQ: AAPL) and certain of the Company's senior executives for potential violations of the federal securities laws. If you invested in Apple, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases-investigations/apple-inc-class-action-lawsuit.
Read More
Apple scores big victory with 'F1,' but AI is still a major problem in Cupertino
Published: July 04, 2025 by: CNBC
Sentiment: Neutral
While "F1" was a victory lap for Apple' services business, Wall Street's reaction to the company's AI announcements at WWDC suggest there's some trouble underneath the hood. Last month, Apple hit the red carpet as its first true blockbuster movie, "F1," debuted to over $155 million — and glowing reviews — in its first weekend.
Read More
Apple (NASDAQ: AAPL) Stock Price Prediction and Forecast 2025-2030 (July 2025)
Published: July 04, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Apple Inc. (NASDAQ: AAPL) has long held an attraction for its ergonomic approach toward computing and communications among students and tech-minded users.
Read More
Shareholder Alert: Robbins LLP Informs Investors of the Apple, Inc. Class Action Lawsuit
Published: July 03, 2025 by: GlobeNewsWire
Sentiment: Neutral
SAN DIEGO, July 03, 2025 (GLOBE NEWSWIRE) -- Robbins LLP informs stockholders that a class action was filed on behalf of all investors who purchased or acquired Apple, Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025. Apple is a multinational technology company that engages primarily in the business of smart-device and computer design and manufacturing, entertainment and artificial intelligence ("AI").
Read More
Apple Services shine with App Store growth as Vietnam tariff risk deemed minimal
Published: July 03, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) continues to show strength in its Services business, with global App Store revenue estimated to have increased by 12% year-over-year in June, according to Bank of America analysts. The firm maintains its ‘Buy' rating on Apple and $235 price target, pointing to strong capital returns, leadership in on-device AI, and ongoing revenue diversification within the App Store.
Read More
Alibaba: Apple Intelligence Partnership Is A Plus
Published: July 03, 2025 by: Seeking Alpha
Sentiment: Positive
Alibaba's FQ4 results showed strong growth in Ali Cloud and CMR, with AI-related products continuing to drive momentum. The Qwen3 AI model update and Apple partnership are major catalysts, positioning Alibaba as a key player in China's on-device AI space. Despite growth catalysts, profit and revenue missed expectations, and margins remain under pressure.
Read More
Apple iPhone Sales Grow in China for First Time Since 2023 on Promotions
Published: July 03, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) iPhone sales in China rose 8% year-over-year in the second quarter, the first period of quarterly growth in the country since 2023.
Read More
Jefferies upgrades Apple to 'Hold'
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral
'Fast Money' traders talk Jefferies upgrading Apple.
Read More
AAPL INVESTOR NOTICE: Apple Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
SAN DIEGO , July 2, 2025 /PRNewswire/ -- Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of Apple Inc. (NASDAQ: AAPL) securities between June 10, 2024 and June 9, 2025, all dates inclusive (the "Class Period"), have until August 19, 2025 to seek appointment as lead plaintiff of the Apple class action lawsuit. Captioned Tucker v.
Read More
S&P 500 hits a new record close, Jeffries upgrades Apple stock
Published: July 02, 2025 by: Yahoo Finance
Sentiment: Positive
US stocks closed mixed with the S&P 500 hitting a fresh new record. The Nasdaq was also able to notch a record close.
Read More
Apple's bold AI bet may be its only hope
Published: July 02, 2025 by: The Street
Sentiment: Neutral
Here's why partnering with Anthropic or OpenAI might be Apple's saving grace. Transcript: CAROLINE WOODS: We have Apple reportedly weighing using Anthropic or OpenAI to power Siri.
Read More
The 'Halftime' Investment Committee debates whether tide is turning for Apple
Published: July 02, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate whether the tide is turning for Apple shares as the stock leads the Dow today. Jefferies is upgrading Apple to a Hold from Underperform.
Read More
Bajarin: New AAPL Partnerships Will Open Door to Rich A.I. Cycle
Published: July 02, 2025 by: Schwab Network
Sentiment: Positive
Ben Bajarin considers Apple (AAPL) a "pinnacle of innovation" for hardware. He believes investors want to see that same innovation on the software end, particularly through A.I.
Read More
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 2, 2025 /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
Read More
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Apple's Hidden Moat Unlocked
Published: July 02, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's Services revenue hit a record $26.6 billion in Q2-FY25, with gross margins topping 75%. The 2.4 billion-device ecosystem drives loyalty and cross-selling, with over 1 billion paid subscriptions globally. Services growth outpaced total revenue, up 12% YoY, despite a 2% Forex headwind last quarter.
Read More
Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc. and Certain Officers - AAPL
Published: July 02, 2025 by: PRNewsWire
Sentiment: Neutral
NEW YORK , July 2, 2025 /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. ("Apple" or the "Company") (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws …
Read More
Apple Considers Major Reversal to Improve Siri
Published: July 01, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg's Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.
Read More
Apple's Biggest Bear Isn't Budging. Hear Him Out.
Published: July 01, 2025 by: Barrons
Sentiment: Negative
Craig Moffett is sour on the iPhone maker for a host of reasons, from tariffs to China sales to AI.
Read More
ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Apple Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action – AAPL
Published: July 01, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 01, 2025 (GLOBE NEWSWIRE) -- WHY: Rosen Law Firm, a global investor rights law firm, announces the filing of a class action lawsuit on behalf of purchasers of securities of Apple Inc. (NASDAQ: AAPL) between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”). A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than August 19, 2025.
Read More
Apple overpromised and underdelivered with Apple Intelligence, says Maxim's Tom Forte
Published: July 01, 2025 by: CNBC Television
Sentiment: Negative
Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple considering using OpenAI or Anthropic to power Siri.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000